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⁠I Built A Business From Scratch To Show You How To Do It · The Empire of Wealth

0:00
Speaker 1: The business world is changing faster than any of us
0:03
Speaker 1: could have imagined. Unemployment is rising. AI is taking people's jobs.
0:07
Speaker 1: And the cost of living is going through the roof.
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Speaker 1: AI will lead to fewer jobs. We don't fully control it. 210,000
0:12
Speaker 1: people have lost their jobs.
0:15
Speaker 2: Mr. Speaker. Unemployment.
0:17
Speaker 1: Has risen to 5%. The highest rate. Since chat GPT
0:20
Speaker 1: came out. AI is literally eating jobs. And can eventually
0:23
Speaker 1: out-compete humans. We've got to do something about this.
0:25
Speaker 2: Oh, you're that guy.
0:26
Speaker 1: I am that guy. His name is Simon Scribb. Entrepreneur.
0:29
Speaker 2: Asking strangers around the world.
0:30
Speaker 1: What's your dream? He started his first company when he
0:33
Speaker 1: was homeless at 15. and sold his last company to PWC.
0:36
Speaker 1: I believe anyone can cut through the noise and still
0:39
Speaker 1: build a business. And that's why I'm putting my reputation
0:42
Speaker 1: on the line and building one right in front of you.
0:45
Speaker 1: For the last two years, I've had a film crew
0:47
Speaker 1: follow me around to see behind the scenes, building this
0:49
Speaker 1: business from scratch. The highs, the lows, the mistakes, all
0:53
Speaker 1: of it in one of the most competitive industries there is, coffee.
0:57
Speaker 1: Because I want to know, can one person still build
1:00
Speaker 1: a business and take on some of the biggest companies
1:02
Speaker 1: in the world? We're going to Venice to find George
1:04
Speaker 1: Clooney to get him to try our coffee. But first,
1:06
Speaker 1: I need to understand how the biggest brands in the
1:08
Speaker 1: world do it. The Great British High Street is full
1:16
Speaker 1: of Starbucks. Even though they're making billions, 37 billion to
1:20
Speaker 1: be exact, in the last financial year, for some mysterious reason,
1:24
Speaker 1: In the UK, they made no profit. If this is
1:28
Speaker 1: all the revenue that Starbucks have made, this is how
1:30
Speaker 1: much tax they're paying.
1:34
Speaker 3: Nothing.
1:35
Speaker 1: Crazy, isn't it? I spilled the beans. How have they
1:38
Speaker 1: managed that? perfectly legal loopholes. And it's all to do
1:42
Speaker 1: with how multinational companies are structured. Brands like Starbucks offshore
1:46
Speaker 1: so they don't have to pay tax. They're invoicing for
1:49
Speaker 1: that use of that trademark.
1:50
Speaker 2: You're either running the business very badly or there's some
1:54
Speaker 2: fiddle going.
1:54
Speaker 1: There's a system specifically to avoid tax. Do you have
1:57
Speaker 1: a dream? For filming? Yes. We don't allow that. The
2:00
Speaker 1: lovely lady there is paying more tax in her salary
2:04
Speaker 1: than Starbucks pays for the hundreds of millions it turns
2:07
Speaker 1: over in the UK. We normally hate people that aren't
2:10
Speaker 1: paying tax. Think about Jimmy Carr.
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Speaker 3: It's quite an interesting thing when you get publicly shamed.
2:15
Speaker 1: But why are we not feeling the same about Starbucks?
2:20
Speaker 1: I'm doing a little bit of a survey. Do you
2:21
Speaker 1: know Starbucks don't pay tax in this country? I had
2:23
Speaker 1: no idea. They should do. It doesn't seem right. I'm
2:26
Speaker 1: a support worker just about managing to live and I
2:30
Speaker 1: pay tax. Thinking about this problem has given me An idea,
2:33
Speaker 1: I'm going to start my own coffee brand. Not only
2:36
Speaker 1: will we pay tax in the country we operate in,
2:39
Speaker 1: but maybe we'll go a step further and give a
2:41
Speaker 1: percentage of our profit to you to fund dreams. I've
2:43
Speaker 1: always loved coffee, but it's not coffee itself that I
2:47
Speaker 1: think I love. It's the connection, that feeling, especially when
2:50
Speaker 1: I buy a coffee and drink it with someone else,
2:52
Speaker 1: that I'm part of something. So I thought, why don't
2:55
Speaker 1: we make a drink that allowed us to connect to
2:58
Speaker 1: each other in a new way through purpose. It's how
3:00
Speaker 1: I first came up with the idea of a drink brand. Now,
3:07
Speaker 1: take a look at this. A disused stairwell in southwest
3:10
Speaker 1: London is the latest odd property to go on sale
3:14
Speaker 1: in the capital. I found out there was a staircase
3:15
Speaker 1: for sale in London at the back of Starbucks, and
3:18
Speaker 1: I thought, this is fate. I've got to buy that
3:20
Speaker 1: staircase and make it the HQ for Dream Group. On
3:22
Speaker 1: that £ 25, 000, it's your service. Businessman Simon Squibb bought this
3:28
Speaker 1: disused staircase. Most of the cool startups start in a garage,
3:32
Speaker 1: and we thought we'd start in a staircase. It was
3:35
Speaker 1: time to meet the Starbucks employees. Last time they kicked
3:37
Speaker 1: me out for filming, but anything is possible when you
3:40
Speaker 1: have a ladder. I'm your new neighbor. I just bought
3:42
Speaker 1: the staircase. I wondered, would you let us connect to
3:45
Speaker 1: some power out the back? All right, let's do it.
3:47
Speaker 1: Not only was I coming for Starbucks by telling people
3:51
Speaker 1: they're not paying tax, I was even coming at Starbucks
3:53
Speaker 1: by borrowing a bit of their electricity to power my
3:55
Speaker 1: new staircase. Thanks Starbucks. And that's it, we're open for business.
4:00
Speaker 1: I know it seems like a joke, but actually it's
4:02
Speaker 1: quite a serious thing. They literally powered our staircase. I'm
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Speaker 1: building a thing I've never built before. A drinks company
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Speaker 1: in public. I have failed so many times. I lost £ 30, 000
4:14
Speaker 1: launching this business. I'm launching these sweets and when people
4:18
Speaker 1: buy them, all the profit goes to fund people's dreams.
4:20
Speaker 1: We're going to surprise someone right now. Deliver them some sweets.
4:24
Speaker 1: I'm going to give you £ 6, 000. You can give that
4:26
Speaker 1: money back to that bank that's charging you and trying
4:28
Speaker 1: to ruin your credit rating. You never want to launch
4:30
Speaker 1: a business with a product when you don't actually like
4:32
Speaker 1: the product yourself.
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Speaker 2: You should try to just pick something that you like.
4:35
Speaker 1: Do you like sweets? No sweets? That's a bit weird.
4:38
Speaker 1: I don't eat sweets. And you had the wrong partner. Hi, Dragons.
4:41
Speaker 1: They had their own brand. I'm not sure if I
4:43
Speaker 1: get it. Actually, it's a bit of a confusing brand
4:45
Speaker 1: tasting thing.
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Speaker 3: It's not compelling enough. Sure.
4:48
Speaker 1: They weren't focused on building our brand. I failed launching
4:50
Speaker 1: a sweets business. I failed launching a comic book business.
4:53
Speaker 1: We're very excited about the concept of comic books still
4:56
Speaker 1: being a very profitable enterprise. I lost. 1.5 million US
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Speaker 1: dollars on this one business. Even if you failed in something,
5:03
Speaker 1: quite often that failure can turn into a success later.
5:06
Speaker 1: Failure is actually an awesome experience, but people don't seem
5:10
Speaker 1: to get this. I lost money, but I'm going again.
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Speaker 1: The good news is, in those failures was where I
5:14
Speaker 1: learnt my most important lessons. That's why the next step
5:17
Speaker 1: in building this business for me was finding someone that's
5:19
Speaker 1: actually done this exact business before. So I flew to Dubai,
5:23
Speaker 1: and I met with Robin Mehta, who'd been building out
5:25
Speaker 1: the Sidemen brand for years.
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Speaker 3: Yo, man.
5:27
Speaker 1: Nice to meet you. How are you? Whenever you want
5:29
Speaker 1: to get someone that's good at what they do on board,
5:31
Speaker 1: they're busy. Even though I'm well known on social media,
5:33
Speaker 1: I had to prove to him that I know what
5:34
Speaker 1: I'm doing in business. We are going to open up
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Speaker 1: a coffee shop. And our idea is to compete with Starbucks,
5:40
Speaker 1: except it's people that go there who have dreams. And
5:42
Speaker 1: then he had to be sure that if he backed
5:45
Speaker 1: me with his knowledge, that I was going to have
5:47
Speaker 1: a good chance of success. The coffee shop would have
5:49
Speaker 1: a purpose. A part of the profit will go to
5:51
Speaker 1: fund people's dreams. I also needed to see that he
5:54
Speaker 1: was in it for the purpose of the drink. In
5:56
Speaker 1: the coffee shop itself, we would promote dreams. We'd even
5:59
Speaker 1: be able to promote dreamers' products. Thank you for your time.
6:01
Speaker 1: A real pleasure. He cared about helping people more than
6:04
Speaker 1: just making money. So once I had a partner involved,
6:06
Speaker 1: the next step is the product. We wanted to move fast,
6:09
Speaker 1: so I sent my team to Peterborough to choose some beans.
6:15
Speaker 1: This was probably the hardest part of the business. I've
6:17
Speaker 1: gone from having absolutely no idea how coffee is made
6:20
Speaker 1: and what makes it different to knowing Probably 1% of
6:23
Speaker 1: how it works. I actually think you want in a
6:25
Speaker 1: food product for it to be great when it launches.
6:28
Speaker 1: One of the reasons Prime's done badly is because the
6:30
Speaker 1: branding was good, the marketing was good, but the product
6:33
Speaker 1: wasn't good. So people don't rebuy. Am I the only
6:35
Speaker 1: one that thinks Prime is a crap product? What is
6:38
Speaker 1: that flavour you've got there? It's like swallowing perfume. The
6:41
Speaker 1: fastest growing sports drink in history. So we wanted to
6:44
Speaker 1: make sure the product was good. And that has been painful,
6:47
Speaker 1: and it's meant to be painful. If you guys, when
6:49
Speaker 1: you drink it, don't like it and don't rebuy it,
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Speaker 1: it will fail. Three weeks later, the first samples arrived.
6:54
Speaker 1: The dream brew cans arrived. The first thing we wanted
6:57
Speaker 1: to make was an iced coffee in a can. First
6:58
Speaker 1: one we'll try is original black with lion's wings. Oh,
7:01
Speaker 1: that smells awful, doesn't it? It does smell. That does
7:04
Speaker 1: not smell good. Cheers. An actual product you drink I
7:07
Speaker 1: had never personally developed before. To a profitable business that
7:11
Speaker 1: helps people. Oh, no. Not a fan. There's a lot
7:17
Speaker 1: of things to make a product work, right? One of those,
7:19
Speaker 1: the product itself has to be good. What do you
7:21
Speaker 1: think of it? Yeah, I liked it.
7:24
Speaker 3: It's smooth.
7:24
Speaker 2: You told me you didn't like it.
7:27
Speaker 1: How does it feel to have an idea and it's
7:29
Speaker 1: in a can? Kind of surreal, but I don't like
7:33
Speaker 1: it when people don't like the taste. But this is testing, mate. Right,
7:35
Speaker 1: let's try the next one. It tasted bad. My original
7:42
Speaker 1: idea for Dream Group was just straight up good iced coffee.
7:45
Speaker 1: And now we've gone down the functional route, I get it,
7:47
Speaker 1: but it might be a niche on top of a niche.
7:48
Speaker 1: I don't want to reinvent the wheel. I just want
7:50
Speaker 1: to reinvent the reason for the product existing. This is
7:53
Speaker 1: a start. This is not. It's so slow to get this. Why?
7:56
Speaker 1: The first batch came and it was awful. We gave
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Speaker 1: our supplier feedback and in the meantime started raising money.
8:02
Speaker 1: I know I could have put my money in there,
8:03
Speaker 1: but what lesson is that going to teach you? So
8:05
Speaker 1: I decided to go and get an influencer investor. I
8:09
Speaker 1: knew I was going to be at an event with
8:10
Speaker 1: him and I thought I'd hunt him down. I've heard
8:12
Speaker 1: he's around here somewhere. My target was to get him
8:15
Speaker 1: to put money in. However, security was tight. And then
8:18
Speaker 1: use his 31 million follower count to promote and get
8:21
Speaker 1: Dreambrew out there. Then the security realised I was famous.
8:24
Speaker 1: So I went for it. I snuck in. You've got
8:26
Speaker 1: to take a risk in life. Hi, I'm sorry to
8:28
Speaker 1: bother your meeting. I do apologise. I wanted to ask
8:30
Speaker 1: you a question. I had in my head maybe Rio
8:32
Speaker 1: Ferdinand would be a great investor. What's your dream? And
8:37
Speaker 1: then the key to sales when you first meet someone
8:39
Speaker 1: is not to sell to them. I don't want to
8:41
Speaker 1: disturb you. I feel bad breaking in. I want to
8:43
Speaker 1: understand him first. What does he need? It's not always
8:46
Speaker 1: the first thing that people talk about, which is my
8:48
Speaker 1: football career. It'll be a business that I've been a
8:50
Speaker 1: part of or created. Because if they like you and
8:52
Speaker 1: you like them, that makes the sales process so much easier.
8:55
Speaker 1: Any time you need help, I'm here. I left it there.
8:57
Speaker 1: But three months later, we were in Dubai at another
9:00
Speaker 1: speaking event together. What's your dream? I want to be
9:03
Speaker 1: the biggest YouTuber ever. You're already there. And backstage was
9:06
Speaker 1: my chance to introduce what we're doing and see if
9:09
Speaker 1: he was interested.
9:09
Speaker 3: How are you doing?
9:10
Speaker 2: You all right?
9:10
Speaker 1: I'm all right. How are you? Good to see you.
9:11
Speaker 1: No pitch deck. Do you drink coffee? I've just had two.
9:14
Speaker 1: No fancy sales skills. So we have a coffee brand.
9:17
Speaker 1: It's called Dream Brew. Just honesty. This is what I'm doing.
9:20
Speaker 1: And this is why. 10% of all profits goes to
9:22
Speaker 1: fund people's dreams. We'll put the dreams on the cans.
9:24
Speaker 1: We'll scan the people, find out their dreams and help them.
9:27
Speaker 1: He said he was interested in the green room, but
9:28
Speaker 1: I knew he was deadly serious because he went on
9:31
Speaker 1: stage and said that. We've got a business coming, lads.
9:34
Speaker 1: We have got a business coming. Exclusive. Yeah, we might
9:37
Speaker 1: collaborate or something. He closed the deal for me. I
9:40
Speaker 1: just told him the purpose, the mission. and how we
9:42
Speaker 1: were gonna execute it, and he invested. Rio Ferdinand just
9:46
Speaker 1: confirmed he's investing. The second batch came. We're gonna try
9:50
Speaker 1: the coffee again. Fingers crossed this time the product is
9:52
Speaker 1: loved by all. Let's see. God, it smells awful. it
10:02
Speaker 1: tasted as bad as it smelled it tastes watery when
10:04
Speaker 1: you get to the bottom of a cold coffee and
10:07
Speaker 1: it's a bit like i'm not a fan let's try
10:10
Speaker 1: next one none of them were good enough While we
10:16
Speaker 1: waited for the third batch to arrive, I went and
10:18
Speaker 1: announced it to the public. We're about to make a big,
10:20
Speaker 1: exciting announcement. I have a mission to fix the education system.
10:25
Speaker 1: And when you lose your job or in the future
10:27
Speaker 1: AI takes your job, people will need a little bit
10:29
Speaker 1: of support to have a new career and have a
10:32
Speaker 1: new life. And so I love coffee. So launching an
10:35
Speaker 1: iced coffee is a no-brainer. Only trouble for us is
10:37
Speaker 1: the manufacturing side and finding the right partner, which we've done.
10:40
Speaker 1: Or had I? Excited to hear more about the coffee.
10:43
Speaker 1: It's going to be big. Dream Brew, 10 years from now,
10:46
Speaker 1: will be the biggest coffee brand in the world. We've
10:51
Speaker 1: launched it to the trade. So it's an interesting thing
10:53
Speaker 1: when building a business. It's not like instantly you tell
10:56
Speaker 1: the whole world. You get the industry on your side first.
11:02
Speaker 1: The third batch arrived. The main purpose of, I guess,
11:05
Speaker 1: today and this next step is finalising that. We needed
11:08
Speaker 1: to get our flavour right today. Which one is this?
11:11
Speaker 1: It's too sweet. Yeah, too sweet. Although we gave feedback
11:14
Speaker 1: on the previous tasting, it came back again. I want
11:18
Speaker 1: dreams to happen, but I'm still not drinking that. I
11:22
Speaker 1: knew this was going to be a big problem that
11:23
Speaker 1: was going to set us back months. I just want
11:25
Speaker 1: to get it moving and now it's going to take
11:26
Speaker 1: another week to make those samples plus and another week
11:29
Speaker 1: to get them and another week for us to try them.
11:31
Speaker 1: There's a part of me that says, okay, let's just
11:33
Speaker 1: go with what we've got because we've lost six months, right?
11:35
Speaker 1: Six months of time. Or we could be out there
11:37
Speaker 1: promoting the product.
11:38
Speaker 2: Everyone has said, like, make sure the product's looking good.
11:40
Speaker 1: Like, everyone. You have to resist that weakness we have
11:44
Speaker 1: as humans and be patient. So this delays it by
11:47
Speaker 1: another three weeks, which is worrying me. Because we're not
11:52
Speaker 1: going to get it out before Christmas this week. Hey,
11:54
Speaker 1: so just doing the feedback for the tasting. I'd say
11:58
Speaker 1: overall we're still in pretty much the same position. This
11:59
Speaker 1: was going to be a big problem. So what's happening
12:03
Speaker 1: with Dreamville? We had a major fail. People that were
12:05
Speaker 1: going to make the product tell us they now cannot
12:08
Speaker 1: make the product. I had to do the hard thing
12:10
Speaker 1: and fire the company that was originally working with us
12:14
Speaker 1: and that cost us money that cost us time but
12:17
Speaker 1: it's it's an investment in the future product product will
12:19
Speaker 1: be even better for it failure is a good thing
12:22
Speaker 1: especially early on you want to try these different partners
12:24
Speaker 1: different suppliers whatever business you're in you want it to
12:26
Speaker 1: go wrong early a lot of people don't want it
12:28
Speaker 1: to go wrong at all i do i like to
12:30
Speaker 1: find out early if the partner is someone i can
12:31
Speaker 1: trust or not and then we had to spend time
12:33
Speaker 1: going to find another supplier so come all the way
12:36
Speaker 1: to snowy poland to our new factory uh we're going
12:40
Speaker 1: to be trying out some coffees today gonna see how
12:42
Speaker 1: it goes And then again, going through the tasting process,
12:45
Speaker 1: telling them what we wanted. They made us a product.
12:48
Speaker 1: First of all, we didn't like it again. I quite
12:51
Speaker 1: like it, but I'm also sick of doing tasting. This
12:56
Speaker 1: time they listened and they gave us a second product.
12:59
Speaker 1: It was great. Okay, that's good. This is it. This
13:03
Speaker 1: is the product for us. It is quite nice. After
13:06
Speaker 1: a year of going back and forth, this is what
13:08
Speaker 1: we ended up with. Next step, branding. Do not build
13:11
Speaker 1: a business, build a brand. I... Initially, I asked everybody
13:15
Speaker 1: who was working with all my other companies to give
13:17
Speaker 1: a little bit of their time to start building out
13:19
Speaker 1: the brand. And it took a while. But we finally
13:21
Speaker 1: had a prototype. Look at this. Really badly put together.
13:25
Speaker 1: But we had to get this now after a year
13:27
Speaker 1: of development in the hands of some potential customers. You
13:30
Speaker 1: see that drink there? If you saw it on the shelf,
13:32
Speaker 1: would you buy it? No. You would? No. No? Don't
13:35
Speaker 1: like coffee?
13:36
Speaker 3: No.
13:36
Speaker 1: This didn't go very well. So I found the toughest
13:39
Speaker 1: man in business. Ask him what he thought. This is it.
13:41
Speaker 1: I've had a batch of your drink mixed. Chalky and
13:47
Speaker 1: quite bitter.
13:50
Speaker 2: Oh, hang on.
13:51
Speaker 1: Oh, I wanted to be really mean about this. You're
13:53
Speaker 1: going to be positive. Which is really nice.
13:55
Speaker 2: Whenever you're launching a brand, you have to be able
13:57
Speaker 2: to show why something is better than the competition. The logo,
14:01
Speaker 2: I didn't quite get what it meant.
14:02
Speaker 1: Coffee that funds... People's dreams. That's good. After getting feedback
14:06
Speaker 1: on the prototype, we evolve. It's the details that matter
14:09
Speaker 1: in the product. And finally, it's here. The finished product.
14:13
Speaker 1: But there's not just one, there's two. Because it turns out,
14:16
Speaker 1: people don't just want purpose, they want focus too. So
14:18
Speaker 1: we thought we'd chuck in some mushrooms, and give you
14:21
Speaker 1: a second product. And then I found the best marketeer
14:23
Speaker 1: in the world and asked him what he'd do.
14:26
Speaker 2: That's a nice latte, is it?
14:27
Speaker 1: Yes, exactly. Just as good as Starbucks, maybe a little better,
14:30
Speaker 1: but we pay tax on the income that we get.
14:32
Speaker 2: I'm not going to slag off Starbucks, and I'll tell
14:34
Speaker 2: you why. I defend chain businesses. They raise the floor.
14:37
Speaker 2: You get better coffee now at a B & Q
14:40
Speaker 2: cafe than you would have done in the Ritz in 1985.
14:42
Speaker 1: Rory gave me some really interesting advice, and it inspired
14:46
Speaker 1: me to raise a new type of floor. But the
14:48
Speaker 1: next thing that's really important now this business has a product,
14:51
Speaker 1: has a brand, has a target market, is to find
14:54
Speaker 1: someone who wants to run it. Amy's just flown from Australia,
14:58
Speaker 1: 24 hours from Australia to here in England to try
15:02
Speaker 1: the coffee business that she's going to run. So Amy's
15:05
Speaker 1: my niece and people say you shouldn't work with family.
15:07
Speaker 1: I think that's completely wrong. Cheers. You work with family
15:10
Speaker 1: when their skill set matches your skill set.
15:13
Speaker 3: It's actually really nice. It's really nice.
15:14
Speaker 1: It's actually really good. Amy's always wanted to launch a
15:17
Speaker 1: product of her own. This is perfect for her. We're
15:19
Speaker 1: giving it a go, aren't we? Right? Here we are.
15:22
Speaker 1: And the truth is, it's cheaper. So now I've got
15:24
Speaker 1: an idea for my product launch. And you have to
15:26
Speaker 1: test your idea out with someone who knows what they're doing.
15:29
Speaker 1: So I went and asked one of the top PR
15:30
Speaker 1: people in the world. We have a marketing idea for it.
15:33
Speaker 1: What we're going to do is we're going to do
15:34
Speaker 1: a massive inflatable version of this. We had the idea
15:36
Speaker 1: when we were in Germany. We all got excited about it.
15:37
Speaker 1: We're going to do a live cam on top so
15:39
Speaker 1: people can follow it. And then we're going to sail
15:40
Speaker 1: it from here to New Zealand. I go pitch it
15:42
Speaker 1: to Andrew Block, Lord Trigger's right-hand man, and this is
15:44
Speaker 1: what he told me. I think you're overcomplicating it.
15:47
Speaker 2: Yep.
15:48
Speaker 1: It's a shit idea. Why don't you create an experience
15:51
Speaker 1: somewhere where people can come up with ideas? Where do
15:54
Speaker 1: you come up with your best ideas when you're relaxed?
15:57
Speaker 1: So I relaxed and came up with a better idea.
15:59
Speaker 1: We were ready to launch pre-orders. And when I saw
16:01
Speaker 1: the website, I immediately had a good idea. What if
16:04
Speaker 1: I could offer to hand deliver the product for a
16:06
Speaker 1: reasonable fee of £ 50, 000? No one would actually buy it.
16:10
Speaker 1: But it's a funny story.
16:12
Speaker 2: Simon, Simon.
16:13
Speaker 1: What do you want? Someone's paid the £ 50, 000 to get
16:16
Speaker 1: a dream hand delivered by you. No bullshit. I'm not
16:19
Speaker 1: even joking. I've just seen it come through on my phone.
16:22
Speaker 1: You're not going to believe this. Someone just offered me £ 50, 000.
16:23
Speaker 1: I need to deliver it somewhere in Wales. I needed
16:27
Speaker 1: a raincoat. When you want to make a business work,
16:29
Speaker 1: you've got to be on brand. So this is the
16:32
Speaker 1: colour of the new coffee can.
16:33
Speaker 3: So I'm going to buy it.
16:34
Speaker 1: The delivery address was at the top of a mountain.
16:36
Speaker 1: Walking uphill. Mount Snowdon, deliver the dream brood. Who do
16:38
Speaker 1: you think this person is? I did ask who it
16:40
Speaker 1: was and they said they don't know. I knew we
16:41
Speaker 1: should have put a parameter on the delivery location but
16:44
Speaker 1: my team were like, it doesn't really matter where, just
16:46
Speaker 1: do it. I bumped into Gandalf.
16:48
Speaker 3: I have been asked so many times, how far is
16:50
Speaker 3: it to the top? I said life is about taking
16:52
Speaker 3: the big problems, making them smaller.
16:53
Speaker 1: Thank you for your time, amazing what you're doing. I
16:55
Speaker 1: could have just got the train. My fingers are starting
16:57
Speaker 1: to lose feeling. My legs are telling me to stop.
17:02
Speaker 1: I'm not sure I can do this but.
17:04
Speaker 3: Every problem can be made smaller. You do what you
17:07
Speaker 3: can do and then you look at the next problem.
17:09
Speaker 3: The next problem.
17:10
Speaker 1: Has to go along. I pushed through the pain. I
17:17
Speaker 1: made it to the top. Done. Delivered. Where is this person?
17:21
Speaker 3: Oh, it was a prank, mate.
17:23
Speaker 1: What? Hey! Let's prank Simon. You phone him and just
17:27
Speaker 1: tell him someone's bought it. My team lied to me,
17:29
Speaker 1: but it turns out this guy that took the dream
17:32
Speaker 1: room owned a local football club. And he agreed to
17:34
Speaker 1: take me to meet the players at half time. Everyone
17:37
Speaker 1: wants to win a football match, right? Perfect opportunity for
17:39
Speaker 1: some product placement. The difference of people that actually make it,
17:42
Speaker 1: they don't want it, they need it. You've got to win.
17:44
Speaker 1: There's no choice. If you tell yourself there's no choice, bang,
17:47
Speaker 1: you will win. Let's go. Good luck, good luck, good luck.
17:49
Speaker 1: Now let's see if they win. The game was neck
17:54
Speaker 1: and neck, but then... Wow! They won. And Nick loved
18:03
Speaker 1: it so much that he invested in Dream Brew and
18:06
Speaker 1: put our slogan on his stadium. And even though my
18:09
Speaker 1: delivery attempt failed, I'd won too. We spent the remaining
18:14
Speaker 1: of our budget on 300,000 cans. Now you might think,
18:18
Speaker 1: that's it. We've got the product. Let's just get it
18:20
Speaker 1: on our website and move on to our next business.
18:22
Speaker 1: But this is just the start. Even though I've got followers,
18:26
Speaker 1: I would need to market the product.
18:28
Speaker 3: Let's go.
18:28
Speaker 1: I take the can with me everywhere I go because
18:30
Speaker 1: you literally never know when a marketing opportunity is going
18:33
Speaker 1: to come your way. And in Brighton, we shot our
18:36
Speaker 1: first clip.
18:36
Speaker 3: Excuse me.
18:37
Speaker 1: Can you just stop for a second? I'm trying to
18:39
Speaker 1: have a call here. Can you just... Honestly. What's your dream?
18:45
Speaker 1: This right here, man. We're on a bigger scale. What
18:47
Speaker 1: is it?
18:47
Speaker 2: What are you doing?
18:48
Speaker 1: I'm making music, man. I'm songwriting. It got 10 million views.
18:51
Speaker 1: but he still needs help. So I snuck into a
18:53
Speaker 1: festival to find an artist to help him. I'm breaking
18:55
Speaker 1: into this concert for David Meltzer right now. What's the
18:57
Speaker 1: best way to break in?
18:58
Speaker 3: It's not through me.
18:59
Speaker 1: I'm Simon Squibb, so I'm just going through. Oh, sorry,
19:01
Speaker 1: I was helping these guys. Hey, sorry, sorry, can I
19:03
Speaker 1: interrupt you? I want to ask you what your dream is.
19:05
Speaker 1: My dream? I'm super lucky that I'm in a band.
19:09
Speaker 1: What's it called? They're called Bastille. No way. I've got
19:11
Speaker 1: a guy called Max. He's a busker. Yeah. He lives
19:13
Speaker 1: in Brighton. He's a pro. I'd love it if you
19:15
Speaker 1: could give him a bit of mentorship.
19:16
Speaker 3: You can use our studio if you want.
19:17
Speaker 1: That would be unbelievable. And because I always had Dreambrew
19:20
Speaker 1: on me, I gave him one too. When you see
19:22
Speaker 1: me bouncing at triple speed up there. It'll be your
19:24
Speaker 1: Dreambrew's fault.
19:24
Speaker 2: Yeah.
19:25
Speaker 1: I wanted a festival of my own, so Amy set
19:27
Speaker 1: up a Dreambrew party.
19:28
Speaker 3: Welcome to the Dreambrew official launch party.
19:31
Speaker 1: This is super exciting. Thank you. Literally the first time
19:34
Speaker 1: we've got the product in the hands of everyone. So
19:35
Speaker 1: we're really, really excited about where this brand can go.
19:38
Speaker 1: And people loved it. Absolutely amazing. And we officially launched.
19:43
Speaker 1: We also did a huge TikTok live stream with loads
19:46
Speaker 1: of creators and entrepreneurs. We're going to pick one person's
19:48
Speaker 1: order tonight. And we're going to turn up at your
19:50
Speaker 1: house or your office. Millions of views and lots of orders.
19:54
Speaker 1: But I wanted another famous person to rep the brand.
19:56
Speaker 1: Face of Nespresso. George Clooney. He was collecting his Lifetime
20:01
Speaker 1: Achievement Award at the Venice Film Festival. We're going to
20:03
Speaker 1: Venice to find George Clooney to get him to try
20:05
Speaker 1: our coffee. And it gets confiscated at the airport. I'm
20:09
Speaker 1: going to throw it away. So I took a plane
20:12
Speaker 1: and boat to go and find him. Trucking down George Clooney. Luckily,
20:17
Speaker 1: we had some spare cans. But would we be able
20:19
Speaker 1: to find him? We just heard George Clooney's at this
20:22
Speaker 1: ice cream shop down here. Come on. But there was
20:24
Speaker 1: a problem. Okay, George Clooney's on the red carpet. So
20:26
Speaker 1: I've got to get there myself. Suddenly, I became an
20:29
Speaker 1: ambassador to Armani Beauty. You can't make this stuff up.
20:32
Speaker 1: This brought me to the red carpet where the hunt
20:35
Speaker 1: was on. He was nowhere to be found. The following day,
20:39
Speaker 1: I looked everywhere. No luck finding George, just here.
20:42
Speaker 3: Every problem can be made smaller.
20:44
Speaker 1: You do what you can do.
20:45
Speaker 3: With what you can do.
20:46
Speaker 1: Then after hours of searching, finally... Excuse me, are you
20:49
Speaker 1: George Clooney? Kind of. Yeah, you look like him. I failed.
20:53
Speaker 1: I can't find George Clooney, but I know this clip
20:55
Speaker 1: would be trying to actually do the job. Some of
20:57
Speaker 1: my clips that have gone wrong have been the best.
21:00
Speaker 1: Gordon Ramsay's going to be eating here at this restaurant tonight. Gordon,
21:03
Speaker 1: can I just ask you what your dream is? Oh, really? Okay.
21:07
Speaker 1: Never be ashamed of failure. Learn, breathe, move on to
21:10
Speaker 1: the next adventure. There was one last thing I needed
21:13
Speaker 1: to do. Do you order Dream Brew? I would like
21:17
Speaker 1: to deliver your Dream Brew. Thank you very much. I
21:19
Speaker 1: was the weirdo calling you earlier.
21:20
Speaker 3: Who's calling, sorry?
21:22
Speaker 1: I'm from a company called Expandly. We do the delivery
21:24
Speaker 1: for Dream Brew. Thank you for supporting my dream. It
21:28
Speaker 1: really means a lot to me. Thanks, mate. Is Dream
21:30
Speaker 1: Brew a success? The truth is, I don't know yet.
21:35
Speaker 1: What I do know... is that we have a community
21:37
Speaker 1: behind us, a mission that matters, and hundreds of people
21:42
Speaker 1: buying coffee they've never tried before. And one of the
21:45
Speaker 1: big wins for me already in this business is that
21:47
Speaker 1: I'm now working with my niece and I get an
21:49
Speaker 1: excuse to work with her every day to try and
21:52
Speaker 1: make this business something that helps millions of people. Let's
21:56
Speaker 1: see what happens next. If you want to know how
21:59
Speaker 1: to build something, I'm launching the world's biggest business competition.
22:02
Speaker 1: We're giving away up to a million dollars and I
22:05
Speaker 1: will help you, my team will help you, step by step,
22:08
Speaker 1: build what you love. And if you wanna do it,
22:09
Speaker 1: the link's down below.