Why AI Made Your Buyers Harder to Sell To
After leaving a long sales career, David Rubenstein spent a year meeting more than 300 founders across 41 countries and turned what he heard into a framework for how companies sell now. In this episode of Founded & Funded, David sits down with Madrona's Anna Baird and Eric Wong to dig into why AI left buyers with more information and less clarity, why deals stall out of fear rather than disinterest, and how founders can cut through.
The conversation covers selling against build-it-yourself AI objections, the return of in-person selling, and why the founder's own brand is more important to…
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