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The Bulldoze Cycle: Why Women Entrepreneurs Burn It Down Too Fast

You check the numbers.

They’re not where you wanted them to be.

And suddenly your brain says:

“Maybe I’m not cut out for this.”

In this episode, Heather Miller breaks down what she calls the Bulldoze Cycle — the pattern where one disappointing result turns into questioning your capability, your offer, or your entire business.

You’ll learn:

The difference between the Identity Spiral and CEO-level evaluation

Why women entrepreneurs often internalize business feedback as personal failure

How small shifts (title, pricing, positioning) can change everything

Why iteration compounds — and erasing…

The skinny

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