a16z Podcast: The Why, How, and When of Sales
The hallmark of many great technical founder/CEOs is that they envision a better way of doing things, and that's why they're building a company that delivers on that better way, often disrupting the way things have always been done before. But this very mindset can backfire when it comes to sales. Why shouldn't they reinvent the sales process?? On this episode of the a16z Podcast -- with a16z's Mark Cranney (head of our sales and market development team), Lars Dalgaard, and Ben Horowitz -- we cover the why, how, and when of sales: why do we even need sales when "a really good product sells…
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