Latest / RedTech daily podcast - Powered by AI / Dielectric & SCMS Partnerships, Beasley Tampa Bay's Sports Deal, and Australia's Radio Campaign
Transcript
- 0:00Welcome to the RedTech Daily Podcast, powered by artificial intelligence.
- 0:04I'm Marguerite Clark, and today we're diving into the latest in radio broadcast and digital
- 0:09audio industries.
- 0:11Here's what's on the docket: Dielectric partners with Foccus Digital to grow in Brazil;
- 0:16SCMS links Inovonics and GatesAir with HD Diversity Delay; Beasley Tampa Bay signs
- 0:23University of South Florida football; and the Commercial Radio Australia campaign proves the
- 0:28power of audio by putting out fire.
- 0:33Dielectric has teamed up with Foccus Digital to expand its FM radio business in Brazil.
- 0:39Foccus Digital, based in São Paulo and Minas Gerais, will manage distribution and local
- 0:44service, enhancing Dielectric’s market presence.
- 0:48The partnership will be showcased at the SET Expo in São Paulo, where Dielectric will also
- 0:53preview a new antenna for Brazil’s upcoming "TV 3.0" services.
- 0:59This collaboration aims to broaden FM market share, including support for single-frequency
- 1:04networks in coastal areas.
- 1:08United States-based broadcast supplier SCMS has introduced an HD Diversity Delay application
- 1:15linking Inovonics and GatesAir to address FM and HD time alignment challenges.
- 1:21This application allows Inovonics Model 55x modulation monitors to communicate with
- 1:26GatesAir's FMXi 4g HD Radio program importer/exporter, triggering HD Diversity
- 1:34Delay in specific scenarios.
- 1:36This innovation benefits users by enabling remote connectivity without the need for new
- 1:41infrastructure.
- 1:43GatesAir and Inovonics will discuss this collaboration at IBC2025 in Amsterdam.
- 1:51Beasley Media Group has signed a deal with the University of South Florida, establishing WRBQ
- 1:57FM as the flagship station for USF's football team for the 2025-2026 season.
- 2:05The agreement extends to other stations in Beasley's Tampa Bay cluster, including WLLD FM,
- 2:12WPBB FM, WQYK FM, and WYUU HD2.
- 2:19This partnership will also feature the launch of Spanish-language broadcasts on Playa 106.9,
- 2:26enhancing USF's reach across the diverse Tampa Bay community.
- 2:32In a captivating demonstration of audio's potential, the Commercial Radio and Audio
- 2:37industry body in Australia, alongside agency Thinkerbell, has launched a campaign showcasing
- 2:43soundwaves' ability to extinguish flames.
- 2:46Using a specially composed audio score, the experiment proves audio's power to influence
- 2:51emotions and brands.
- 2:53This initiative highlights audio's effectiveness and features CRA's new sonic
- 2:58brand identity developed with MassiveMusic and Glue Society.
- 3:02That's all for today's episode.
- 3:05Thank you for tuning in to the RedTech Daily Podcast, powered by artificial intelligence.
- 3:10For more in-depth articles and updates on the radio broadcast and digital audio industries,
- 3:15visit us at redtech.pro.
- 3:18I'm Marguerite Clark, and we'll be back tomorrow with the latest news.
- 3:22Have a great day!