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Dollar Tree Breaks the Dollar Rule | Raleigh News
Dollar Tree is ditching its iconic one-price model, now selling items up to $10 — a bold move to boost quality and sales, but it’s confusing shoppers and sparking debate. While most items remain under $2, the new pricing mix and lack of clear tags are throwing off the brand’s simple, predictable vibe. To help, stores are rolling out self-scanning kiosks — a tool some see as helpful to avoid sticker shock, others as a betrayal of Dollar Tree’s roots. The company’s trying to grow and compete, but risks alienating loyal bargain hunters who crave that old-school simplicity. It’s a tightrope walk…
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