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29. Discover, Stage, Sell – AI for Estate Agents with ModelProp

Host Tim Flagg speaks with Mal McCallion, founder of ModelProp, about how AI is reshaping the property journey for consumers and agents alike — from natural-language search to virtual staging, AI video, and voice receptionists that book viewings straight into your CRM.

Mal draws on two decades in proptech (PrimeLocation, Zoopla) to explain why this wave feels familiar yet faster, how “trust is your currency,” and what KPIs matter most: market share, cost to serve, and revenue per transaction. We explore “unique at scale,” agentic workflows, and why human agents will spend more time in…

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