Latest / Success Story with Scott Clary / Lessons - Why No One Cares About Your Brand & How to Change That | Jessica Zweig - Personal Branding Strategist & Authenticity Expert

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Lessons - Why No One Cares About Your Brand & How to Change That | Jessica Zweig - Personal Branding Strategist & Authenticity Expert · Success Story with Scott Clary

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  Scott for thousand dollars off in this lessons episode discover how personal branding transforms
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  from mere self promotion to genuine service learn why authenticity and vulnerability forge
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  lasting connections learn how sharing your journey builds a powerful tribe and learn how to
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  balance personal success with a commitment to the community I also just want to frame it
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  so the problem that simply be with solving this personal brand yes and then why back to that
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  thought why does no one carry a personal brand is when all you were doing was building
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  persons for people I was pretty provocative thing I put on twitter and I wrote about that in my
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  first book b so I built a personal branding agency rooted on the premise of authenticity that
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  to build a brand from ego is doing Iran is what a lot of people do which is why the idea of
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  personal brand is sort of gross to people or people think that they never want to do it what do
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  you mean from ego when you're simply self promoting when it's all about you when you're the star
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  of your own platform you're not your community is the star they're the main character that you're
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  showing up to be seen without any purpose or service towards your community the biggest secret
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  about building a personal brand this what I said in my my twitter account is that no one cares
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  about you no one cares about your brand what do people care about themselves yeah and so everything
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  that you create has to come from a place of service if you want to resonate online and create
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  loyalty create trust create a compound effect of growth to create clients it has to really come from
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  your heart you have to be of service knowing that you're just the vessel you're just the channel
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  your gifts are needed you were put here for a reason you are special but so are the people that
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  you serve and if you architect content every time you go post whether it's a youtube channel a tweet
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  a blog a talk a book and you put your audience first and every single thing you say and do
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  you're going to resonate you're going to find your people because they feel like you care about
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  them and so it's great you should you should care about your personal brand you should care
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  immensely about it but don't care about that more than you care about the people that you serve
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  because I think that's really what we're here to do I think that's when we're in our highest
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  vibration when we're helping other people you know what's interesting though so the issue not the
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  issue difficulty people have is we just spoke about how entrepreneurship is a shit show yes and
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  everybody feels like an ambassador yeah everybody's trying to build shit and nobody wants to open up
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  as to what's really going on in their life of their business because if you actually spoke about
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  what's going on in your business arguable that it would have even like it would even be received
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  well because it's such a mess it's so chaotic right yeah so if if I'm trying to inspire and I'm
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  trying to teach how am I going to tell them that you know my video editing team for my podcasts
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  didn't follow the SOPs for like the 10th time in a row because that's what's going on yeah but
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  that's not helping or teaching or inspiring anybody yeah so then I feel that there is its disconnect
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  between what I'm experiencing as a business leader yes and then what I'm putting
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  under the world as a personal brand so maybe I could try and teach and inspire but it's not it's
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  not really what's going on every single day so what even as from a personal example what I've tried
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  to do is turn my content into like lesson that I should have learned already beautiful that I'm
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  actually just telling myself yes and that's worked out well so far but I think a lot of people
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  have a hard time being that vulnerable I think it's difficult I think it's a couple of thoughts
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  there I think it's important to take your audience on a journey with you I think it's important to
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  be the student out loud to some degree as much as you are a teacher I think people resonate with
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  truth in a way that they don't resonate with perfection and it's it's a fine line I'm I'm with
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  you too I just started my whole new business and it is somewhat clunky and chaotic and I'm figuring
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  out as I go and I haven't wanted to share it's not from it's not necessarily for my audience to
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  know yet because here's what I say I have so many thoughts on this I'll take you back to when I was
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  um first on Facebook back in like 2010 I was going through the most horrific breakup with this guy
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  that I was with for five years I loved him so much we had this horrible breakup it was so so painful
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  and I was new to social media and I didn't really you know understand what it was going to be
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  and I was getting on Facebook at the time Instagram wasn't even out yet and like being really
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  cathartic and talking about my breakup in my posts and my friend of mine who was a little older than
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  me she pulled me aside she was like Jessica the internet is not a place for you to process
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  give your therapist for that the internet is a place for you to share wisdom once you learned
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  your lessons so breakup go through the breakup feel all the feelings talk to your mom talk to your
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  therapist heal from this and then come back online six seven eight nine months when you've
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  grieved it and have gotten over it and you have new lessons to share about love to your audience
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  of women and relationships and I'll never forget that and I think that principle has always
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  wrong is true for me as possible because I'd like to share what I'm going through but certain things
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  whether it's personal professionals simply aren't for the public and it's your audience probably
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  doesn't need to know that your YouTube guide and follow the SOPs you know but you can talk about it
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  once you've figured out and come back and share that and I that would be so relevant of what
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  you learned so that they can learn it too and that's and the second thing I was going to say is
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  it's so important to find community of other like-minded entrepreneurs and talk about these things
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  in private spaces that's why masterminds exist that's why coach group coaching programs exist
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  that's just why a network is so powerful I was mentioning all those women I'm seeing tomorrow and
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  having dinner with here in Miami those are all women that are playing this game too and those are
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  some of my favorite spaces because we all get to just be so honest and private and it's healing
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  yeah when when you look back at this sort of the journey you went on with simply be
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  like I would say I would ask the question like are you happy you you went through all those
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  experiences do you wish anything could have been done differently because an agency is a very
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  difficult business and agency like like okay so I want to talk after this because when you build
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  a personal brand and you build a large podcast then your friends start asking like can you do this
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  for me yeah and I think that's how an agency starts to form and I'm like very I'm very careful not
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  to not to because I don't know if it's scalable I I've worked with tons of agencies I mean the
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  margins seem like they're patients then the absolute shit I see the people that work for them don't
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  even like working for them because they're like all overworked and underpaid so is this a business
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  that you were happy building in retrospect you just described my life for some years although I
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  did pay my people really well I was above market for sure good um it's exactly what happened I wanted
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  to build my own personal brand I had run a business before simply be around a magazine people knew
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  me as this girl that could do marketing and branding really well I started getting clients right
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  away to pay the bills and consulting mode and all I really ever wanted to do was build my own brand
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  but I was really good at building brand and so clients just kept coming and I kept saying yes and
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  the truth is I loved I loved my clients I wouldn't work with anybody unless I loved them I believed
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  in them I wanted them to be amplified in the world I loved that I could be the person to help them do
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  that but it is a beast of a business model because the more clients you get the more people you have to
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  hire and you're you're selling time you're selling ideas you're selling strategy and we were
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  brilliant at it that's why I continued to grow we were really great and our clients were happy
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  but there's a lot of attrition and the agency space it attracts typically a very
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  emo creative type which I'm here for but I had a lot of Gen Z millennial people who were just
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  putting it on the resume you know and I was building my dream I was building my soul's vision and
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  I wanted a family and you know you're you're always on it's a services services based businesses
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  regardless of what it is our brutal but to answer your question Scott I wouldn't take any of it back
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  it was an total accident that I created an agency I became one of the top agencies in the country
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  I really grew my chops as a leader I've created and trademarked a methodology that I put in my book
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  that now almost 100,000 people have read I feel like it was all divine I'm you know pretty spiritual
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  as you know and I I'm so grateful that it led me here because I learned some some of the deepest
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  darkest lessons this is where I found my light and that's kind of what my new message is all for
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  and yeah I don't regret it thanks for tuning in if you found this valuable don't forget to hit that
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  check out the links in the description to watch the full episode see you in the next one