Startup Funding Espresso –Importance of Warm-Up Meetings

Investor Connect Podcast · Sep 8, 2026 · 2m

Importance of Warm-Up Meetings Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In preparation for raising funding, be sure to include warm-up meetings. Six months in advance of launching the fundraise, set up meetings with investors to indicate you will be raising funding soon. The purpose of the warm-up meeting is to gauge initial feedback on the idea. It also alerts the investor that a fundraise will be coming soon. In the warm-up meeting, ask permission to keep them informed of the progress. Most investors will agree as…