The Future of the B2B Showroom Experience

Design Nerds Anonymous · Mar 10, 2022 · 35m

We’re at a critical point in the evolution of showrooms in the design industry. New digital dimensions are expanding what a showroom can do and how it can engage with architects, designers, and end users in a radically altered experience. In this episode, ThinkLab explores the possibilities of all this upheaval and asks the experts – what steps should we take now? First, Kelly Bacon, global practice lead of Workplace Advisory at AECOM, discusses the physical/digital convergence of the showroom and envisions one possible scenario for how a furniture rep and a designer might interact. Darren…