Latest / Boardroom Conversations with Fexingo: CEOs, Strategy, and Corporate Leadership Explained
How the Ferrari Board Cultivated Exclusivity and Brand Power
In this episode of Boardroom Conversations with Fexingo, Lucas and Luna examine how Ferrari's board has meticulously managed the company's brand scarcity and pricing power. They explore the 2020 decision to keep production under 10,000 cars annually, the strategic move into hybrid and electric supercars, and how Ferrari's board — including Chairman John Elkann and CEO Benedetto Vigna — balances exclusivity with growth. Lucas explains how Ferrari's unique brand moat allows it to sell cars at six-figure premiums while maintaining waiting lists over a year long. Luna digs…
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