Latest / Family Business Stories with Fexingo: Succession, Legacy, and Multi-Generational Companies
How the Barilla Family Turned Pasta Into a Global Empire
In this episode of Family Business Stories, Lucas and Luna explore how the Barilla family transformed a small bread and pasta shop in Parma, Italy, into the world's largest pasta company. We trace the journey from founder Pietro Barilla in 1877 through the dramatic near-collapse of the 1970s, when the family lost control, to the remarkable comeback led by Pietro's grandsons in the 1980s. Learn how the Barillas rebuilt the brand around a marketing masterstroke—the 'Where Pasta Is Born' campaign—and how they navigated succession, a public listing, and a return to private…
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