Latest / Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend
Why You Spend More to Get Free Shipping
Have you ever added an extra item to your cart just to hit the free shipping threshold, even if the shipping was only a few dollars? That's not coincidence — it's a behavioral design pattern that retailers deploy with surgical precision. In this episode of Behavioral Economics with Fexingo, Lucas and Luna unpack the psychological levers behind free shipping minimums. They explore the 'goal gradient effect' — how the closer you get to a reward, the more motivated you become — and the 'mental accounting' that makes you frame shipping as a loss you'll do…
The skinny
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