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Crisis Communications Plan: What to Do Before, During & After a PR Crisis
Most companies don't have a crisis communications plan. They have a hope that nothing goes wrong.
And when something does go wrong, the instinct is to say nothing, wait it out, and let the lawyers run the room. That instinct is wrong. In the court of public opinion, silence reads as guilt. "No comment" is not a strategy. It is a confession.
In this episode of Humans of Growth, Aly Hathcock sits down with Ron Sachs, founder of Sachs Media, a PR and communications firm with thirty years of experience managing crises for organizations across the public, private, and nonprofit sectors. Ron breaks…
The skinny
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