Latest / Omni Talk Retail / Kroger Revives Paper Coupons, Sephora Caters To Creators & Walmart Makes A Big Rx Move | Fast Five

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Kroger Revives Paper Coupons, Sephora Caters To Creators & Walmart Makes A Big Rx Move | Fast Five · Omni Talk Retail

• 0:00
  This
• 0:01
  episode
• 0:01
  of
• 0:01
  The
• 0:01
  OmniTalk
• 0:02
  Retail
• 0:02
  Fast
• 0:02
  5
• 0:03
  is
• 0:03
  brought
• 0:03
  to
• 0:03
  you
• 0:03
  by
• 0:03
  the
• 0:04
  A
• 0:04
  and
• 0:04
  M
• 0:04
  Consumer
• 0:05
  and
• 0:05
  Retail
• 0:05
  Group.
• 0:06
  The
• 0:06
  A
• 0:06
  and
• 0:06
  M
• 0:06
  Consumer
• 0:07
  and
• 0:07
  Retail
• 0:07
  Group
• 0:07
  is
• 0:08
  a
• 0:08
  management
• 0:08
  consulting
• 0:09
  firm
• 0:09
  that
• 0:09
  tackles
• 0:10
  the
• 0:10
  most
• 0:10
  complex
• 0:10
  challenges
• 0:11
  and
• 0:11
  advances
• 0:12
  its
• 0:12
  clients,
• 0:13
  people
• 0:13
  and
• 0:14
  communities
• 0:14
  towards
• 0:15
  their
• 0:15
  maximum
• 0:15
  potential.
• 0:16
  CRG
• 0:17
  brings
• 0:17
  the
• 0:17
  experience,
• 0:18
  tools
• 0:18
  and
• 0:18
  operator
• 0:19
  like
• 0:19
  pragmatism
• 0:20
  to
• 0:20
  help
• 0:20
  retailers
• 0:21
  and
• 0:21
  consumer
• 0:22
  products
• 0:22
  companies
• 0:23
  be
• 0:23
  on
• 0:23
  the
• 0:23
  right
• 0:23
  side
• 0:24
  of
• 0:24
  disruption
• 0:25
  and
• 0:25
  Miracle,
• 0:26
  the
• 0:26
  catalyst
• 0:27
  of
• 0:27
  Commerce.
• 0:28
  Over
• 0:28
  450
• 0:29
  retailers
• 0:30
  are
• 0:30
  opening
• 0:30
  new
• 0:31
  revenue
• 0:31
  streams
• 0:32
  with
• 0:32
  marketplaces,
• 0:32
  dropship
• 0:33
  and
• 0:33
  retail
• 0:34
  media
• 0:34
  and
• 0:35
  succeeding.
• 0:35
  With
• 0:36
  Miracle,
• 0:36
  you
• 0:36
  can
• 0:37
  unlock
• 0:37
  more
• 0:37
  products,
• 0:38
  more
• 0:38
  partners
• 0:39
  and
• 0:39
  more
• 0:39
  profits
• 0:40
  without
• 0:40
  the
• 0:40
  heavy
• 0:41
  lifting.
• 0:41
  What's
• 0:42
  holding
• 0:42
  you
• 0:42
  back?
• 0:43
  Visit
• 0:43
  Miracle.com
• 0:44
  to
• 0:44
  learn
• 0:45
  more.
• 0:45
  That's
• 0:45
  M
• 0:45
  I
• 0:46
  R
• 0:46
  A
• 0:46
  K
• 0:46
  L.com
• 0:48
  and
• 0:48
  Corso.
• 0:49
  Your
• 0:49
  stores
• 0:50
  are
• 0:50
  full
• 0:50
  of
• 0:51
  data,
• 0:51
  but
• 0:51
  are
• 0:52
  your
• 0:52
  teams
• 0:52
  acting
• 0:53
  on
• 0:53
  it?
• 0:54
  Corso
• 0:54
  turns
• 0:55
  retail
• 0:55
  data
• 0:55
  into
• 0:56
  personalized
• 0:56
  daily
• 0:57
  to
• 0:57
  dos
• 0:57
  that
• 0:57
  drive
• 0:58
  sales,
• 0:58
  reduce
• 0:59
  waste
• 0:59
  and
• 0:59
  improve
• 1:00
  execution.
• 1:01
  No
• 1:01
  fluff,
• 1:02
  just
• 1:03
  action.
• 1:03
  Help
• 1:04
  your
• 1:04
  managers
• 1:04
  focus
• 1:05
  on
• 1:05
  what
• 1:05
  matters
• 1:06
  most.
• 1:06
  Visit
• 1:06
  corso.com
• 1:08
  to
• 1:08
  see
• 1:08
  Intelligent
• 1:09
  management
• 1:09
  in
• 1:10
  motion
• 1:10
  and
• 1:10
  Infios.
• 1:12
  At
• 1:12
  Infios,
• 1:13
  they
• 1:13
  unite
• 1:13
  warehousing,
• 1:13
  transportation
• 1:14
  and
• 1:14
  order
• 1:15
  management
• 1:15
  into
• 1:15
  a
• 1:15
  seamless,
• 1:16
  adaptable
• 1:16
  network.
• 1:17
  Infios
• 1:18
  helps
• 1:18
  you
• 1:18
  stay
• 1:18
  ahead
• 1:19
  from
• 1:19
  promise
• 1:19
  to
• 1:20
  delivery
• 1:20
  and
• 1:21
  every
• 1:21
  step
• 1:21
  in
• 1:22
  between.
• 1:22
  To
• 1:22
  learn
• 1:22
  more,
• 1:23
  visit
• 1:23
  infios.com
• 1:25
  and
• 1:25
  finally,
• 1:26
  Ocampo
• 1:26
  Capital.
• 1:27
  Ocampo
• 1:28
  Capital
• 1:28
  is
• 1:28
  a
• 1:28
  venture
• 1:29
  capital
• 1:29
  firm
• 1:29
  founded
• 1:30
  by
• 1:30
  retail
• 1:30
  executives
• 1:31
  with
• 1:31
  the
• 1:32
  aim
• 1:32
  of
• 1:32
  helping
• 1:32
  early
• 1:33
  stage
• 1:33
  consumer
• 1:34
  businesses
• 1:34
  succeed
• 1:35
  through
• 1:35
  investment
• 1:36
  and
• 1:36
  operational
• 1:36
  support.
• 1:37
  Learn
• 1:38
  more@ocampo
• 1:39
  capital.com
• 1:41
  hello,
• 1:41
  you
• 1:42
  are
• 1:42
  listening
• 1:42
  to
• 1:42
  Omnitalks.
• 1:43
  Retail
• 1:43
  Fast
• 1:44
  Five
• 1:44
  ranked
• 1:44
  in
• 1:44
  the
• 1:45
  top
• 1:45
  10%
• 1:45
  of
• 1:45
  all
• 1:46
  podcasts
• 1:46
  globally
• 1:46
  and
• 1:47
  currently
• 1:47
  the
• 1:47
  only
• 1:47
  retail
• 1:48
  podcast
• 1:48
  ranked
• 1:49
  in
• 1:49
  the
• 1:49
  top
• 1:49
  100
• 1:49
  of
• 1:50
  all
• 1:50
  business
• 1:50
  podcasts
• 1:51
  on
• 1:51
  Apple
• 1:51
  Podcasts.
• 1:52
  The
• 1:52
  Retail
• 1:52
  Fast
• 1:53
  five
• 1:53
  is
• 1:53
  the
• 1:53
  podcast
• 1:53
  that
• 1:54
  we
• 1:54
  hope
• 1:54
  makes
• 1:54
  you
• 1:54
  feel
• 1:55
  a
• 1:55
  little
• 1:55
  smarter,
• 1:56
  but
• 1:56
  most
• 1:56
  importantly,
• 1:57
  a
• 1:57
  little
• 1:57
  happier
• 1:57
  each
• 1:58
  week
• 1:58
  too.
• 1:58
  And
• 1:59
  the
• 1:59
  Fast
• 1:59
  5
• 1:59
  is
• 1:59
  just
• 2:00
  one
• 2:00
  of
• 2:00
  the
• 2:00
  many
• 2:00
  great
• 2:00
  podcasts
• 2:01
  you
• 2:01
  can
• 2:01
  find
• 2:01
  from
• 2:01
  the
• 2:01
  Omnitalk
• 2:02
  Retail
• 2:02
  Podcast
• 2:03
  Network
• 2:04
  alongside
• 2:04
  our
• 2:04
  Retail
• 2:05
  Daily
• 2:05
  Minute,
• 2:05
  which
• 2:05
  brings
• 2:06
  you
• 2:06
  a
• 2:06
  curated
• 2:06
  selection
• 2:07
  of
• 2:07
  the
• 2:07
  most
• 2:07
  important
• 2:08
  retail
• 2:08
  headlines
• 2:09
  every
• 2:09
  morning
• 2:09
  and
• 2:10
  our
• 2:10
  Retail
• 2:10
  Technology
• 2:11
  Spotlight
• 2:11
  series,
• 2:11
  which
• 2:12
  goes
• 2:12
  deep
• 2:12
  each
• 2:12
  week
• 2:13
  on
• 2:13
  the
• 2:13
  latest
• 2:13
  retail
• 2:14
  technology
• 2:14
  Trends.
• 2:15
  Today
• 2:15
  is
• 2:16
  September
• 2:16
  24,
• 2:17
  2025.
• 2:18
  I'm
• 2:18
  one
• 2:18
  of
• 2:18
  your
• 2:18
  hosts,
• 2:18
  Ann
• 2:19
  Mazinga.
• 2:20
  And
• 2:20
  I'm
• 2:20
  one
• 2:20
  of
• 2:20
  your
• 2:20
  other
• 2:21
  hosts,
• 2:21
  Chris
• 2:21
  Walton.
• 2:22
  And
• 2:22
  we
• 2:22
  are
• 2:23
  here
• 2:23
  once
• 2:23
  again
• 2:23
  to
• 2:24
  discuss
• 2:24
  all
• 2:24
  the
• 2:24
  top
• 2:25
  headlines
• 2:25
  from
• 2:25
  the
• 2:25
  past
• 2:26
  week.
• 2:26
  Make
• 2:26
  it
• 2:27
  waves
• 2:27
  in
• 2:27
  the
• 2:27
  world
• 2:27
  of
• 2:28
  omnichannel
• 2:28
  retailing
• 2:29
  and
• 2:29
  Chris.
• 2:29
  Joining
• 2:30
  us
• 2:30
  this
• 2:30
  week
• 2:30
  for
• 2:30
  their
• 2:31
  regularly
• 2:31
  scheduled
• 2:32
  monthly
• 2:32
  appearance
• 2:33
  is
• 2:33
  the
• 2:33
  Alvarez
• 2:34
  and
• 2:34
  Marcel
• 2:34
  Consumer
• 2:35
  and
• 2:35
  Retail
• 2:35
  Group's
• 2:36
  Managing
• 2:36
  Directors
• 2:37
  Joanna,
• 2:38
  Ron
• 2:38
  Garajan
• 2:39
  and
• 2:39
  Mohit
• 2:39
  Mohal.
• 2:40
  Welcome
• 2:41
  back
• 2:41
  both
• 2:41
  of
• 2:41
  you.
• 2:43
  Let's
• 2:43
  start
• 2:44
  by
• 2:44
  introducing
• 2:45
  those
• 2:45
  who
• 2:45
  might
• 2:45
  be
• 2:46
  meeting
• 2:46
  you
• 2:46
  for
• 2:46
  their
• 2:46
  very
• 2:47
  first
• 2:47
  time.
• 2:47
  And
• 2:47
  Joanna,
• 2:48
  I'm
• 2:48
  going
• 2:48
  to
• 2:48
  go
• 2:48
  to
• 2:48
  you
• 2:49
  first.
• 2:49
  Oh,
• 2:50
  excellent.
• 2:50
  Thanks,
• 2:51
  Ann.
• 2:51
  It's
• 2:51
  so
• 2:51
  nice
• 2:52
  to
• 2:52
  be
• 2:52
  back.
• 2:53
  Thanks
• 2:53
  for
• 2:53
  having
• 2:54
  me.
• 2:54
  My
• 2:54
  name
• 2:54
  is
• 2:54
  Joanna
• 2:55
  Rangarajan.
• 2:56
  As
• 2:56
  you
• 2:56
  mentioned,
• 2:56
  I'm
• 2:57
  a
• 2:57
  managing
• 2:57
  director
• 2:58
  in
• 2:58
  the
• 2:58
  consumer
• 2:58
  and
• 2:58
  retail
• 2:59
  group
• 2:59
  here
• 2:59
  at
• 3:00
  A
• 3:00
  and
• 3:00
  M.
• 3:01
  I've
• 3:01
  been
• 3:02
  in
• 3:02
  the
• 3:02
  fashion
• 3:02
  and
• 3:02
  retail
• 3:03
  space
• 3:03
  for
• 3:04
  20
• 3:04
  years,
• 3:05
  both
• 3:05
  as
• 3:05
  an
• 3:06
  operator
• 3:06
  and
• 3:07
  as
• 3:07
  an
• 3:08
  advisor.
• 3:08
  And
• 3:09
  I'm
• 3:09
  also
• 3:09
  a
• 3:10
  passionate
• 3:10
  consumer
• 3:11
  and
• 3:12
  that's
• 3:12
  my
• 3:12
  background.
• 3:13
  So
• 3:13
  thanks
• 3:13
  for
• 3:14
  having
• 3:14
  me.
• 3:15
  Awesome.
• 3:16
  So
• 3:16
  good
• 3:16
  to
• 3:16
  have
• 3:17
  you
• 3:17
  back.
• 3:17
  We've
• 3:17
  got
• 3:17
  some
• 3:18
  great
• 3:18
  stories
• 3:18
  to
• 3:19
  get
• 3:19
  your
• 3:19
  input
• 3:19
  on
• 3:20
  today.
• 3:20
  All
• 3:21
  right,
• 3:21
  Mohit,
• 3:21
  tell
• 3:22
  us
• 3:22
  about
• 3:22
  yourself.
• 3:24
  Glad
• 3:24
  to
• 3:24
  be
• 3:24
  back.
• 3:24
  First
• 3:25
  of
• 3:25
  all,
• 3:25
  you
• 3:25
  both
• 3:25
  are
• 3:26
  looking
• 3:26
  great.
• 3:27
  Mohit
• 3:27
  Mohal,
• 3:28
  Managing
• 3:28
  director
• 3:28
  and
• 3:28
  partner
• 3:29
  with
• 3:29
  our
• 3:29
  consumer
• 3:30
  and
• 3:30
  retail
• 3:30
  group.
• 3:31
  I
• 3:32
  focus
• 3:32
  mostly
• 3:32
  on
• 3:33
  large
• 3:33
  scale,
• 3:34
  broad
• 3:34
  based
• 3:34
  transformation
• 3:35
  programs
• 3:36
  for
• 3:36
  consumer
• 3:36
  facing
• 3:37
  companies
• 3:37
  and
• 3:37
  retailers
• 3:39
  with
• 3:39
  a
• 3:39
  singular
• 3:39
  focus
• 3:40
  to
• 3:40
  drive
• 3:40
  top
• 3:41
  line
• 3:41
  and
• 3:41
  profitability,
• 3:42
  building
• 3:43
  and
• 3:43
  making
• 3:44
  businesses
• 3:44
  more
• 3:44
  stronger.
• 3:45
  Glad
• 3:45
  to
• 3:45
  be
• 3:45
  back
• 3:46
  here.
• 3:46
  Yeah.
• 3:47
  We've
• 3:47
  got
• 3:47
  some
• 3:47
  great
• 3:48
  headlines
• 3:48
  for
• 3:48
  you
• 3:48
  today,
• 3:48
  Mohit.
• 3:49
  Geez,
• 3:49
  that's.
• 3:50
  I
• 3:50
  love
• 3:50
  your
• 3:50
  background.
• 3:51
  I
• 3:51
  love
• 3:51
  having
• 3:51
  you
• 3:52
  both
• 3:52
  on
• 3:52
  the
• 3:52
  show.
• 3:52
  We've
• 3:52
  got
• 3:52
  some
• 3:53
  really
• 3:53
  excellent
• 3:53
  headlines
• 3:54
  and
• 3:54
  should
• 3:54
  we
• 3:54
  get
• 3:54
  to
• 3:55
  it?
• 3:55
  Let's
• 3:55
  do
• 3:56
  it.
• 3:57
  All
• 3:57
  right,
• 3:57
  in
• 3:58
  this
• 3:58
  week's
• 3:58
  Fast5,
• 3:59
  we've
• 3:59
  got
• 3:59
  news
• 3:59
  on
• 3:59
  Winn
• 4:00
  Dixie
• 4:00
  selling
• 4:01
  via
• 4:01
  Amazon,
• 4:02
  Google
• 4:03
  adding
• 4:03
  Gemini
• 4:04
  to
• 4:04
  Chrome
• 4:04
  for
• 4:04
  all
• 4:05
  users.
• 4:05
  Definitely
• 4:06
  going
• 4:06
  to
• 4:06
  go
• 4:06
  to
• 4:06
  you
• 4:06
  on
• 4:06
  that
• 4:06
  one.
• 4:07
  Sephora
• 4:07
  launching
• 4:08
  a
• 4:08
  new
• 4:08
  creator
• 4:09
  curated
• 4:09
  digital
• 4:10
  storefront.
• 4:11
  Kroger
• 4:11
  bringing
• 4:12
  back
• 4:12
  paper
• 4:13
  coupons.
• 4:14
  And
• 4:14
  David
• 4:14
  Dorff
• 4:15
  of
• 4:15
  AWS
• 4:15
  also
• 4:16
  stops
• 4:16
  by
• 4:16
  for
• 4:17
  five
• 4:17
  insightful
• 4:17
  minutes
• 4:18
  on
• 4:18
  Agentic
• 4:19
  AI.
• 4:19
  But
• 4:19
  we
• 4:19
  begin
• 4:20
  today
• 4:20
  with
• 4:21
  big
• 4:21
  RX
• 4:21
  news
• 4:22
  out
• 4:22
  of
• 4:22
  Walmart.
• 4:23
  Ann?
• 4:23
  Yes.
• 4:24
  All
• 4:24
  right.
• 4:24
  Walmart
• 4:25
  is
• 4:26
  now
• 4:26
  delivering
• 4:27
  refrigerated
• 4:27
  and
• 4:28
  reconstituted
• 4:29
  prescriptions
• 4:30
  nationwide.
• 4:31
  According
• 4:31
  to
• 4:31
  a
• 4:32
  Walmart
• 4:32
  press
• 4:32
  release.
• 4:32
  This
• 4:33
  new
• 4:33
  service
• 4:33
  includes
• 4:34
  medications
• 4:35
  such
• 4:35
  as
• 4:35
  insulin,
• 4:36
  GLP1s
• 4:37
  and
• 4:37
  pediatric
• 4:37
  amoxicillin
• 4:38
  and
• 4:39
  is
• 4:39
  available
• 4:39
  across
• 4:40
  the
• 4:40
  United
• 4:40
  States.
• 4:41
  The
• 4:41
  move
• 4:42
  comes
• 4:42
  one
• 4:42
  year
• 4:42
  after
• 4:43
  piloting
• 4:43
  pharmacy
• 4:44
  delivery
• 4:44
  and
• 4:44
  less
• 4:45
  than
• 4:45
  eight
• 4:45
  months
• 4:45
  after
• 4:46
  expanding
• 4:46
  it
• 4:47
  chain
• 4:47
  wide.
• 4:47
  With
• 4:48
  this
• 4:48
  move,
• 4:48
  Walmart
• 4:49
  becomes
• 4:49
  the
• 4:49
  first
• 4:49
  retailer
• 4:50
  to
• 4:50
  deliver
• 4:50
  refrigerated
• 4:51
  and
• 4:51
  reconstituted
• 4:52
  prescriptions
• 4:53
  alongside
• 4:53
  groceries
• 4:54
  and
• 4:54
  everyday
• 4:55
  essentials
• 4:56
  in
• 4:56
  one
• 4:56
  single
• 4:57
  convenient
• 4:57
  online
• 4:58
  order.
• 4:59
  Joanna,
• 4:59
  we're
• 4:59
  going
• 5:00
  to
• 5:00
  you
• 5:00
  first
• 5:00
  on
• 5:00
  this
• 5:00
  one.
• 5:01
  On
• 5:01
  a
• 5:01
  scale
• 5:01
  of
• 5:02
  1
• 5:02
  to
• 5:02
  10,
• 5:02
  how
• 5:03
  significant
• 5:03
  do
• 5:04
  you
• 5:04
  think
• 5:04
  the
• 5:04
  same
• 5:05
  day
• 5:05
  RX
• 5:05
  move
• 5:06
  is
• 5:06
  from
• 5:06
  Walmart?
• 5:08
  Okay,
• 5:09
  so
• 5:09
  I
• 5:09
  broke
• 5:10
  it
• 5:10
  down.
• 5:10
  I've
• 5:10
  got
• 5:10
  a
• 5:11
  couple
• 5:11
  different
• 5:11
  scores
• 5:12
  here,
• 5:12
  but
• 5:13
  I
• 5:13
  just
• 5:13
  wanted
• 5:13
  to
• 5:13
  kind
• 5:13
  of
• 5:14
  different
• 5:14
  ones.
• 5:14
  I
• 5:14
  know,
• 5:15
  I
• 5:15
  know,
• 5:15
  but
• 5:15
  they're
• 5:16
  all
• 5:16
  good.
• 5:16
  Spoiler.
• 5:17
  Okay,
• 5:17
  so
• 5:18
  a
• 5:18
  couple
• 5:19
  different
• 5:19
  stats
• 5:19
  just
• 5:20
  to
• 5:20
  kind
• 5:20
  of
• 5:20
  ground
• 5:20
  us,
• 5:21
  right?
• 5:21
  So
• 5:22
  healthcare
• 5:22
  in
• 5:23
  the
• 5:23
  US
• 5:23
  $4.5
• 5:24
  trillion
• 5:25
  industry.
• 5:26
  Walmart
• 5:26
  has
• 5:26
  continuously
• 5:27
  been
• 5:27
  pushing
• 5:28
  deeper
• 5:29
  into
• 5:29
  the
• 5:29
  space.
• 5:30
  60%
• 5:31
  of
• 5:31
  U.S.
• 5:31
  adults
• 5:32
  are
• 5:32
  on
• 5:32
  prescription
• 5:33
  drugs.
• 5:34
  25%
• 5:35
  of
• 5:35
  them
• 5:35
  are
• 5:35
  taking
• 5:35
  four
• 5:36
  or
• 5:36
  more.
• 5:36
  So
• 5:36
  this
• 5:36
  is,
• 5:37
  this
• 5:37
  is
• 5:37
  definitely
• 5:38
  a
• 5:38
  ripe,
• 5:38
  a
• 5:39
  ripe
• 5:39
  market.
• 5:39
  And
• 5:40
  then
• 5:40
  Walmart
• 5:41
  did
• 5:41
  say
• 5:41
  in
• 5:41
  their
• 5:41
  release
• 5:42
  that
• 5:42
  these
• 5:42
  refrigerated
• 5:43
  medications
• 5:44
  are
• 5:44
  about
• 5:44
  30%
• 5:45
  of
• 5:45
  their
• 5:46
  pharmacy
• 5:46
  sales
• 5:47
  annually,
• 5:48
  which
• 5:48
  is,
• 5:48
  you
• 5:48
  know,
• 5:49
  something
• 5:49
  to
• 5:49
  the
• 5:49
  tune
• 5:50
  of
• 5:50
  500
• 5:51
  million
• 5:51
  prescriptions
• 5:52
  a
• 5:52
  year
• 5:52
  that
• 5:53
  they're,
• 5:53
  that
• 5:53
  they're
• 5:54
  filling
• 5:55
  on
• 5:55
  a
• 5:55
  whole.
• 5:55
  And
• 5:56
  so
• 5:56
  the
• 5:56
  basket
• 5:57
  is,
• 5:57
  is
• 5:58
  large.
• 5:58
  Now
• 5:58
  I
• 5:58
  think
• 5:59
  I'm
• 6:00
  going
• 6:00
  to
• 6:00
  start
• 6:00
  with.
• 6:01
  I'll
• 6:01
  give
• 6:01
  it
• 6:01
  an
• 6:01
  8.
• 6:02
  I
• 6:02
  don't
• 6:02
  know
• 6:02
  if
• 6:02
  you
• 6:02
  can
• 6:02
  see.
• 6:03
  Oh,
• 6:03
  my
• 6:03
  gosh,
• 6:04
  someone's
• 6:04
  been
• 6:04
  watching
• 6:05
  Dancing.
• 6:05
  Yeah,
• 6:06
  somebody's
• 6:06
  been
• 6:06
  watching
• 6:07
  Dancing
• 6:07
  with
• 6:07
  the
• 6:07
  Stars.
• 6:08
  I
• 6:08
  know
• 6:08
  I
• 6:08
  need
• 6:08
  my
• 6:09
  inner
• 6:09
  Karrioni
• 6:10
  Naba,
• 6:10
  but
• 6:10
  I
• 6:11
  give
• 6:11
  it
• 6:11
  an
• 6:11
  8
• 6:12
  for
• 6:12
  convenience
• 6:13
  and
• 6:13
  consumer
• 6:15
  stickiness.
• 6:16
  I
• 6:16
  think
• 6:16
  that
• 6:16
  this
• 6:18
  really
• 6:18
  is,
• 6:19
  you
• 6:19
  know,
• 6:19
  around
• 6:20
  getting
• 6:20
  some
• 6:20
  additional
• 6:21
  consumers
• 6:21
  and
• 6:22
  also
• 6:22
  the
• 6:22
  convenience
• 6:23
  place.
• 6:23
  So
• 6:23
  Walmart
• 6:24
  knows
• 6:24
  and
• 6:25
  has
• 6:25
  recognized
• 6:26
  that
• 6:27
  they
• 6:27
  have
• 6:28
  customers
• 6:28
  that
• 6:29
  may
• 6:29
  not
• 6:29
  be
• 6:29
  willing
• 6:30
  to
• 6:30
  shop
• 6:30
  their
• 6:31
  physical
• 6:31
  stores,
• 6:31
  but
• 6:32
  will
• 6:32
  shop
• 6:32
  them
• 6:32
  online.
• 6:34
  And
• 6:34
  so
• 6:35
  this
• 6:35
  is
• 6:35
  an
• 6:36
  opportunity
• 6:36
  for
• 6:37
  them
• 6:37
  to
• 6:37
  deliver
• 6:38
  a
• 6:38
  full
• 6:39
  basket
• 6:39
  now
• 6:40
  and
• 6:40
  really
• 6:41
  go
• 6:41
  after
• 6:41
  getting
• 6:42
  that,
• 6:42
  that
• 6:43
  entire
• 6:43
  basket.
• 6:44
  And
• 6:44
  we
• 6:44
  know
• 6:45
  that
• 6:45
  they've
• 6:45
  been
• 6:45
  focused
• 6:46
  on
• 6:46
  that
• 6:46
  getting
• 6:47
  the
• 6:47
  entire
• 6:47
  basket
• 6:48
  through
• 6:48
  rapid
• 6:48
  delivery
• 6:49
  for
• 6:49
  a
• 6:49
  while
• 6:49
  now.
• 6:50
  So
• 6:50
  this
• 6:50
  is
• 6:50
  another
• 6:51
  play
• 6:51
  in
• 6:51
  that
• 6:51
  direction.
• 6:53
  And
• 6:53
  the
• 6:53
  convenience
• 6:54
  element
• 6:54
  can't
• 6:54
  be
• 6:55
  overlooked
• 6:55
  given
• 6:56
  that
• 6:56
  Walmart
• 6:56
  does
• 6:57
  continue
• 6:57
  to
• 6:58
  signal
• 6:59
  that
• 7:00
  time
• 7:00
  is
• 7:00
  an
• 7:01
  important
• 7:01
  currency
• 7:02
  that
• 7:02
  they
• 7:03
  must
• 7:03
  win.
• 7:04
  And
• 7:04
  so
• 7:05
  the
• 7:05
  convenience
• 7:05
  of
• 7:05
  I
• 7:05
  can
• 7:06
  put
• 7:06
  this
• 7:06
  in
• 7:06
  my
• 7:06
  basket.
• 7:07
  I
• 7:07
  can
• 7:07
  schedule
• 7:07
  the
• 7:08
  delivery
• 7:08
  time
• 7:09
  of
• 7:09
  it.
• 7:10
  This
• 7:10
  really
• 7:10
  goes
• 7:11
  beyond,
• 7:12
  you
• 7:12
  know,
• 7:12
  every
• 7:13
  everyday
• 7:13
  life
• 7:13
  and
• 7:14
  really
• 7:14
  extends
• 7:14
  into
• 7:15
  people
• 7:15
  who
• 7:15
  may
• 7:15
  work
• 7:16
  odd
• 7:16
  hours
• 7:16
  and
• 7:17
  can't
• 7:17
  make
• 7:17
  it
• 7:17
  to
• 7:17
  a
• 7:18
  traditional
• 7:19
  pharmacy
• 7:19
  for
• 7:20
  pickup
• 7:20
  or
• 7:21
  to
• 7:21
  people
• 7:21
  who
• 7:21
  don't
• 7:22
  have
• 7:22
  reliable
• 7:22
  transportation
• 7:23
  or
• 7:23
  the
• 7:24
  elderly
• 7:24
  who
• 7:24
  may
• 7:24
  not
• 7:24
  be
• 7:25
  able
• 7:25
  to
• 7:25
  drive
• 7:25
  and
• 7:25
  get
• 7:25
  it.
• 7:26
  And
• 7:26
  so
• 7:26
  it
• 7:26
  does
• 7:27
  create
• 7:27
  more
• 7:27
  access
• 7:28
  for
• 7:29
  their
• 7:29
  medications
• 7:30
  to
• 7:30
  be
• 7:30
  received
• 7:31
  on
• 7:31
  time.
• 7:32
  And
• 7:32
  if
• 7:32
  you've
• 7:32
  got
• 7:33
  the
• 7:33
  means
• 7:33
  for
• 7:33
  the
• 7:34
  Walmart
• 7:34
  plus
• 7:34
  membership
• 7:35
  to
• 7:35
  get
• 7:35
  this,
• 7:35
  then
• 7:36
  free
• 7:37
  of
• 7:37
  any
• 7:38
  delivery
• 7:38
  charges,
• 7:39
  that's
• 7:39
  just
• 7:39
  even,
• 7:40
  just
• 7:40
  even
• 7:40
  better.
• 7:41
  But
• 7:41
  I
• 7:42
  will
• 7:42
  say
• 7:42
  I
• 7:42
  did
• 7:42
  think
• 7:43
  about
• 7:43
  it
• 7:43
  and
• 7:43
  give
• 7:43
  it
• 7:43
  one
• 7:44
  other
• 7:44
  quick
• 7:44
  score,
• 7:45
  which
• 7:45
  was
• 7:45
  a
• 7:45
  nine
• 7:46
  and
• 7:46
  a
• 7:46
  half.
• 7:47
  Oh,
• 7:47
  nine
• 7:47
  and
• 7:48
  a
• 7:48
  half.
• 7:48
  Signaling.
• 7:49
  Because
• 7:50
  of
• 7:50
  signaling.
• 7:51
  That's
• 7:51
  great.
• 7:51
  I
• 7:52
  do,
• 7:52
  I
• 7:52
  do
• 7:53
  really
• 7:53
  think
• 7:53
  that
• 7:54
  this
• 7:54
  is
• 7:54
  a
• 7:55
  firm
• 7:55
  statement
• 7:55
  by
• 7:56
  Walmart
• 7:56
  saying,
• 7:57
  you
• 7:57
  know,
• 7:57
  health
• 7:57
  care
• 7:58
  is,
• 7:58
  is
• 7:58
  very
• 7:58
  much
• 7:59
  a
• 7:59
  part
• 7:59
  of
• 7:59
  retail
• 8:00
  and
• 8:00
  we're,
• 8:00
  and
• 8:00
  we,
• 8:01
  you
• 8:01
  know,
• 8:01
  are
• 8:01
  here
• 8:01
  and
• 8:02
  intend
• 8:02
  to
• 8:02
  own
• 8:02
  that.
• 8:03
  And
• 8:03
  I
• 8:03
  think
• 8:04
  we'll
• 8:04
  see
• 8:04
  what,
• 8:05
  what
• 8:05
  that
• 8:05
  does
• 8:05
  to
• 8:05
  raise
• 8:06
  the
• 8:06
  bar
• 8:06
  for
• 8:06
  CVS
• 8:07
  or
• 8:07
  Walgreens
• 8:08
  if
• 8:08
  they
• 8:08
  pulled
• 8:09
  us
• 8:09
  off.
• 8:09
  Well,
• 8:10
  well,
• 8:11
  brilliant
• 8:12
  scoring
• 8:12
  by
• 8:13
  Joanna
• 8:14
  on
• 8:14
  this
• 8:14
  one.
• 8:15
  I,
• 8:16
  I
• 8:16
  think,
• 8:16
  Joanna,
• 8:17
  the
• 8:17
  other
• 8:17
  thing
• 8:18
  too,
• 8:18
  I,
• 8:18
  I'm
• 8:18
  not
• 8:19
  going
• 8:19
  to
• 8:19
  go
• 8:19
  as
• 8:19
  wide
• 8:20
  into
• 8:20
  the
• 8:20
  types
• 8:21
  of
• 8:21
  prescription
• 8:22
  drugs
• 8:22
  as
• 8:22
  you
• 8:23
  did
• 8:23
  with
• 8:23
  your
• 8:23
  stats,
• 8:24
  but
• 8:24
  I
• 8:24
  did
• 8:24
  pull
• 8:25
  out
• 8:25
  one
• 8:25
  stat
• 8:25
  that
• 8:25
  I
• 8:26
  think
• 8:26
  is
• 8:26
  very
• 8:26
  important,
• 8:26
  especially
• 8:27
  with
• 8:27
  the
• 8:27
  increase
• 8:28
  that
• 8:28
  we're
• 8:28
  seeing
• 8:28
  in
• 8:28
  GLP1s.
• 8:30
  Drugs
• 8:31
  like
• 8:31
  Ozempic
• 8:31
  and
• 8:32
  WeGovy
• 8:32
  do
• 8:33
  have
• 8:33
  to
• 8:33
  be
• 8:33
  refrigerated
• 8:34
  and
• 8:34
  as
• 8:34
  of
• 8:35
  May
• 8:35
  2025
• 8:36
  between
• 8:36
  11
• 8:37
  and
• 8:37
  13
• 8:38
  of
• 8:38
  American
• 8:39
  those
• 8:40
  drugs
• 8:40
  alone,
• 8:40
  they're
• 8:41
  looking
• 8:41
  for
• 8:41
  the
• 8:41
  lowest
• 8:42
  price
• 8:42
  point.
• 8:42
  So
• 8:43
  I
• 8:43
  think
• 8:43
  Joanna.
• 8:43
  Right,
• 8:44
  spot
• 8:44
  on
• 8:44
  to
• 8:45
  your
• 8:45
  point.
• 8:45
  They're
• 8:46
  going
• 8:46
  to
• 8:46
  look
• 8:46
  for
• 8:46
  the
• 8:47
  most
• 8:47
  convenient
• 8:47
  way
• 8:48
  to
• 8:48
  get
• 8:48
  these
• 8:48
  drugs
• 8:49
  and
• 8:49
  the
• 8:49
  most
• 8:50
  affordable
• 8:50
  way
• 8:50
  to
• 8:51
  get
• 8:51
  these
• 8:51
  drugs
• 8:51
  alongside
• 8:52
  the
• 8:52
  convenience
• 8:53
  of
• 8:53
  getting
• 8:53
  anything
• 8:53
  else
• 8:54
  they
• 8:54
  need
• 8:54
  in
• 8:54
  drug
• 8:54
  and
• 8:55
  grocery
• 8:55
  in
• 8:55
  that
• 8:55
  same
• 8:56
  order.
• 8:56
  And
• 8:56
  this
• 8:57
  puts
• 8:57
  Walmart,
• 8:57
  I
• 8:57
  think
• 8:58
  in
• 8:58
  a
• 8:58
  really
• 8:58
  strategic
• 8:59
  position
• 9:00
  as
• 9:00
  you
• 9:00
  highlighted.
• 9:01
  So
• 9:01
  well
• 9:01
  done.
• 9:02
  Joanna
• 9:02
  Mohit,
• 9:03
  I
• 9:03
  feel
• 9:03
  like
• 9:03
  we
• 9:03
  need
• 9:03
  to
• 9:04
  go
• 9:04
  to
• 9:04
  you.
• 9:04
  Where
• 9:04
  are
• 9:04
  your
• 9:04
  props?
• 9:05
  What,
• 9:05
  what
• 9:05
  are
• 9:05
  your
• 9:06
  scores
• 9:06
  here?
• 9:06
  One
• 9:06
  to
• 9:06
  ten?
• 9:07
  I
• 9:07
  mean
• 9:07
  listen,
• 9:07
  I
• 9:07
  was
• 9:08
  not
• 9:08
  watching
• 9:08
  Dancing
• 9:09
  with
• 9:09
  the
• 9:09
  Stars
• 9:09
  so
• 9:10
  I
• 9:10
  don't,
• 9:12
  I
• 9:12
  can
• 9:12
  make
• 9:12
  up
• 9:12
  for
• 9:13
  it
• 9:13
  in
• 9:13
  other
• 9:13
  ways.
• 9:15
  I
• 9:15
  think.
• 9:15
  Listen,
• 9:16
  this
• 9:16
  is
• 9:16
  a
• 9:16
  very
• 9:16
  significant
• 9:16
  move.
• 9:17
  Right.
• 9:17
  I'll
• 9:17
  probably
• 9:18
  put
• 9:18
  it
• 9:18
  as
• 9:18
  a
• 9:18
  11.
• 9:20
  Wow.
• 9:20
  Right.
• 9:21
  I
• 9:21
  mean
• 9:21
  if
• 9:21
  you
• 9:22
  kind
• 9:22
  of
• 9:22
  think
• 9:22
  about
• 9:22
  it,
• 9:23
  there's
• 9:23
  probably
• 9:24
  three
• 9:25
  tentacles
• 9:25
  to
• 9:26
  this.
• 9:26
  The
• 9:26
  first
• 9:26
  one
• 9:27
  is
• 9:28
  depending
• 9:28
  on
• 9:28
  whatever
• 9:29
  data
• 9:30
  source
• 9:30
  you
• 9:30
  believe,
• 9:31
  there's
• 9:31
  anywhere
• 9:32
  between
• 9:32
  25
• 9:33
  to
• 9:33
  50
• 9:34
  million
• 9:34
  Walmart
• 9:34
  plus
• 9:35
  consumers
• 9:35
  in
• 9:35
  the
• 9:35
  US
• 9:36
  today.
• 9:36
  Right.
• 9:37
  And
• 9:37
  Walmart
• 9:38
  has
• 9:38
  not
• 9:38
  been
• 9:38
  shy
• 9:39
  around
• 9:41
  making
• 9:41
  sure
• 9:41
  that
• 9:42
  program
• 9:42
  grows
• 9:43
  at
• 9:43
  breakneck
• 9:43
  speed.
• 9:44
  So
• 9:44
  that
• 9:44
  is
• 9:45
  one
• 9:45
  element
• 9:45
  of
• 9:45
  it.
• 9:46
  The
• 9:46
  second
• 9:46
  element
• 9:47
  of
• 9:47
  it
• 9:47
  is
• 9:48
  they
• 9:48
  now
• 9:48
  control
• 9:50
  a
• 9:50
  little
• 9:50
  over
• 9:50
  5%
• 9:51
  of
• 9:51
  US
• 9:52
  prescription
• 9:53
  market
• 9:54
  and
• 9:55
  have
• 9:55
  been
• 9:55
  seeing
• 9:56
  double
• 9:56
  digit
• 9:57
  growth
• 9:57
  in
• 9:57
  recent
• 9:58
  years.
• 9:58
  Although
• 9:58
  they
• 9:59
  have
• 9:59
  been
• 9:59
  a
• 9:59
  little
• 9:59
  late
• 9:59
  to
• 10:00
  this
• 10:00
  game
• 10:01
  as
• 10:01
  compared
• 10:02
  to
• 10:02
  other
• 10:03
  drugstores.
• 10:04
  And
• 10:04
  especially
• 10:04
  with
• 10:05
  some
• 10:05
  of
• 10:05
  the
• 10:05
  other
• 10:06
  changes
• 10:06
  with
• 10:07
  Kruger
• 10:08
  and
• 10:08
  Albertson,
• 10:09
  they
• 10:09
  have
• 10:09
  really
• 10:10
  picked
• 10:10
  up
• 10:11
  pace
• 10:11
  in,
• 10:11
  in
• 10:11
  this
• 10:11
  space.
• 10:12
  Right.
• 10:12
  So
• 10:12
  this
• 10:12
  is
• 10:12
  again
• 10:13
  a
• 10:13
  step
• 10:13
  in,
• 10:13
  in
• 10:13
  that
• 10:14
  direction.
• 10:15
  The
• 10:15
  third
• 10:15
  element
• 10:15
  is,
• 10:16
  you
• 10:16
  know,
• 10:17
  we
• 10:17
  all
• 10:17
  saw
• 10:17
  a
• 10:18
  fundamental
• 10:18
  shift
• 10:18
  in
• 10:18
  consumer
• 10:19
  behavior
• 10:19
  and
• 10:20
  accelerating
• 10:20
  of
• 10:20
  specific
• 10:21
  trends
• 10:21
  around
• 10:22
  convenience
• 10:22
  post
• 10:23
  Covid.
• 10:23
  And
• 10:24
  this
• 10:24
  just
• 10:24
  continues
• 10:25
  to
• 10:25
  kind
• 10:25
  of,
• 10:25
  you
• 10:26
  know,
• 10:26
  reinforce
• 10:27
  that
• 10:27
  consumer
• 10:27
  is
• 10:27
  the
• 10:28
  new
• 10:28
  channel.
• 10:28
  Right.
• 10:28
  And
• 10:28
  you
• 10:29
  gotta
• 10:29
  serve
• 10:30
  them
• 10:30
  in
• 10:30
  the
• 10:30
  way
• 10:30
  they
• 10:30
  are
• 10:31
  most
• 10:33
  used
• 10:33
  to
• 10:34
  and
• 10:34
  kind
• 10:34
  of,
• 10:34
  you
• 10:35
  Know
• 10:35
  where
• 10:35
  they
• 10:35
  kind
• 10:35
  of
• 10:35
  want
• 10:36
  to
• 10:36
  go
• 10:36
  in
• 10:37
  the
• 10:37
  future.
• 10:38
  So
• 10:39
  what
• 10:40
  I
• 10:40
  do
• 10:40
  expect
• 10:40
  to
• 10:41
  see
• 10:41
  is
• 10:42
  beyond.
• 10:43
  Beyond
• 10:44
  this.
• 10:44
  Right.
• 10:44
  Like,
• 10:44
  what
• 10:45
  would
• 10:45
  be
• 10:45
  Amazon's
• 10:46
  response?
• 10:46
  You
• 10:46
  know,
• 10:47
  how
• 10:47
  do
• 10:47
  Walgreens
• 10:47
  and
• 10:48
  CVS
• 10:48
  kind
• 10:48
  of
• 10:48
  respond
• 10:49
  to
• 10:49
  it?
• 10:51
  You
• 10:51
  know,
• 10:51
  if
• 10:51
  you
• 10:51
  have
• 10:52
  to
• 10:52
  look
• 10:52
  at
• 10:52
  both
• 10:52
  CVS
• 10:53
  and
• 10:53
  Walgreens,
• 10:53
  they
• 10:53
  have
• 10:54
  really
• 10:56
  thought
• 10:56
  about
• 10:57
  partnership
• 10:58
  as
• 10:58
  an
• 10:58
  approach
• 10:59
  to
• 10:59
  deliver
• 11:00
  these
• 11:00
  capabilities
• 11:01
  versus
• 11:01
  building
• 11:01
  it
• 11:02
  in
• 11:02
  house.
• 11:02
  Amazon
• 11:03
  is
• 11:03
  going
• 11:03
  to
• 11:03
  be
• 11:03
  different.
• 11:03
  So,
• 11:04
  you
• 11:04
  know,
• 11:05
  in
• 11:05
  the
• 11:06
  end,
• 11:06
  it's
• 11:06
  going
• 11:06
  to
• 11:06
  be
• 11:06
  a
• 11:07
  big,
• 11:07
  big
• 11:07
  win
• 11:07
  for
• 11:07
  the
• 11:08
  consumer
• 11:08
  is
• 11:08
  how.
• 11:08
  How
• 11:09
  I.
• 11:10
  Yeah,
• 11:10
  absolutely.
• 11:11
  Chris,
• 11:12
  we've
• 11:13
  got,
• 11:13
  We've
• 11:13
  got
• 11:13
  an
• 11:14
  8.5,
• 11:15
  a
• 11:15
  9.5
• 11:16
  and
• 11:16
  an
• 11:17
  11.
• 11:17
  What
• 11:18
  is
• 11:18
  your
• 11:18
  score?
• 11:18
  I
• 11:18
  feel
• 11:19
  like
• 11:19
  we
• 11:19
  just
• 11:19
  need
• 11:19
  to
• 11:19
  throw
• 11:19
  away
• 11:20
  the
• 11:20
  format
• 11:20
  and
• 11:20
  we're
• 11:21
  just
• 11:21
  going
• 11:21
  with
• 11:21
  Dancing
• 11:21
  with
• 11:21
  the
• 11:22
  Stars
• 11:22
  at
• 11:22
  this
• 11:22
  point.
• 11:23
  Yeah,
• 11:23
  right.
• 11:24
  What's
• 11:24
  your
• 11:25
  grade?
• 11:25
  What's
• 11:26
  my
• 11:26
  grade?
• 11:26
  I'm
• 11:27
  gonna
• 11:27
  give
• 11:27
  it
• 11:27
  a
• 11:27
  seven
• 11:28
  and
• 11:28
  five
• 11:28
  eights.
• 11:29
  Ann.
• 11:29
  So
• 11:30
  I'm
• 11:30
  gonna
• 11:30
  go
• 11:30
  a
• 11:30
  little
• 11:30
  bit
• 11:31
  lower
• 11:31
  here.
• 11:31
  Okay.
• 11:32
  And
• 11:32
  there,
• 11:33
  there's
• 11:33
  a
• 11:33
  couple
• 11:34
  reasons
• 11:34
  for
• 11:34
  that,
• 11:34
  I
• 11:34
  think.
• 11:35
  You
• 11:35
  know,
• 11:36
  one
• 11:36
  is,
• 11:36
  one
• 11:36
  is
• 11:37
  the
• 11:37
  consumer.
• 11:37
  The
• 11:38
  consumer
• 11:38
  has
• 11:38
  to
• 11:38
  want
• 11:39
  to
• 11:39
  do
• 11:39
  this.
• 11:39
  So
• 11:39
  if
• 11:39
  I
• 11:40
  assume
• 11:40
  the
• 11:40
  consumer
• 11:40
  wants
• 11:41
  to
• 11:41
  do
• 11:41
  this,
• 11:41
  then
• 11:41
  I
• 11:42
  think
• 11:42
  it
• 11:42
  is
• 11:42
  on
• 11:42
  the
• 11:42
  pretty
• 11:43
  significant
• 11:43
  scale.
• 11:44
  And
• 11:44
  7
• 11:44
  and
• 11:44
  5,
• 11:44
  8,
• 11:44
  it's
• 11:45
  still
• 11:45
  a
• 11:45
  pretty
• 11:45
  strong
• 11:45
  score,
• 11:46
  don't
• 11:46
  get
• 11:46
  me
• 11:46
  wrong,
• 11:46
  especially
• 11:47
  for
• 11:47
  me.
• 11:48
  And
• 11:48
  the
• 11:48
  Walmart
• 11:49
  plus
• 11:49
  thing,
• 11:49
  which
• 11:49
  has
• 11:49
  been
• 11:49
  said
• 11:50
  is
• 11:50
  huge.
• 11:50
  I'm
• 11:51
  a
• 11:51
  convert
• 11:51
  on
• 11:51
  that
• 11:52
  as
• 11:52
  you
• 11:52
  are
• 11:52
  now.
• 11:52
  Like
• 11:53
  I
• 11:53
  go
• 11:53
  to
• 11:53
  Walmart
• 11:54
  plus
• 11:54
  first
• 11:54
  every
• 11:55
  time
• 11:55
  I
• 11:55
  want
• 11:55
  to
• 11:55
  order
• 11:55
  something
• 11:56
  over
• 11:56
  Amazon.
• 11:57
  I've
• 11:57
  just
• 11:57
  gotten
• 11:57
  in
• 11:57
  that
• 11:58
  habit
• 11:58
  now.
• 11:58
  It's
• 11:58
  what
• 11:58
  I
• 11:58
  do
• 11:59
  because
• 11:59
  the
• 11:59
  service
• 12:00
  is
• 12:00
  actually
• 12:00
  really
• 12:00
  good.
• 12:01
  They
• 12:01
  keep
• 12:01
  you
• 12:01
  informed
• 12:02
  of
• 12:02
  where
• 12:02
  things
• 12:02
  are.
• 12:02
  The
• 12:02
  delivery
• 12:03
  seems
• 12:03
  to
• 12:03
  be
• 12:03
  faster
• 12:04
  as
• 12:04
  well.
• 12:05
  And,
• 12:05
  and,
• 12:05
  and
• 12:06
  so
• 12:06
  like
• 12:06
  now
• 12:07
  they're
• 12:07
  adding
• 12:07
  RX
• 12:08
  to
• 12:08
  it.
• 12:08
  And
• 12:08
  so
• 12:08
  it
• 12:09
  compels
• 12:09
  me
• 12:09
  to
• 12:09
  try
• 12:10
  that
• 12:10
  at
• 12:10
  some
• 12:10
  point.
• 12:10
  And
• 12:11
  so
• 12:11
  net
• 12:11
  net,
• 12:12
  at
• 12:12
  the
• 12:12
  end
• 12:12
  of
• 12:12
  the
• 12:12
  day,
• 12:13
  it
• 12:13
  means
• 12:13
  incremental
• 12:14
  revenue
• 12:14
  and
• 12:15
  share
• 12:16
  in
• 12:16
  what
• 12:16
  is
• 12:16
  a
• 12:17
  large,
• 12:17
  almost
• 12:18
  essentially
• 12:19
  new
• 12:19
  business
• 12:19
  for
• 12:20
  Walmart
• 12:20
  in
• 12:20
  a
• 12:21
  lot
• 12:21
  of
• 12:21
  ways
• 12:21
  in
• 12:21
  terms
• 12:22
  of
• 12:22
  getting
• 12:22
  this
• 12:22
  delivered
• 12:23
  online
• 12:23
  and
• 12:24
  with
• 12:24
  a
• 12:24
  new
• 12:24
  demographic
• 12:25
  too,
• 12:25
  as
• 12:25
  Walmart
• 12:26
  plus
• 12:26
  is
• 12:26
  showing,
• 12:26
  you
• 12:26
  know,
• 12:27
  gets
• 12:27
  you
• 12:27
  into
• 12:27
  the
• 12:27
  higher
• 12:27
  paid
• 12:28
  demographic.
• 12:28
  The
• 12:29
  caveat
• 12:29
  I
• 12:29
  have
• 12:29
  with
• 12:30
  it
• 12:30
  though
• 12:30
  is,
• 12:30
  and
• 12:31
  Moet,
• 12:31
  I
• 12:31
  didn't
• 12:31
  think
• 12:31
  about
• 12:32
  it
• 12:32
  until
• 12:32
  you
• 12:32
  said
• 12:32
  this
• 12:33
  and
• 12:34
  Annie
• 12:34
  kind
• 12:34
  of
• 12:34
  bridged
• 12:34
  off
• 12:34
  what
• 12:35
  you
• 12:35
  said
• 12:35
  too
• 12:35
  is
• 12:35
  will
• 12:36
  the
• 12:36
  consumer
• 12:36
  actually
• 12:37
  want
• 12:37
  to
• 12:37
  do
• 12:38
  this?
• 12:38
  Like,
• 12:38
  you
• 12:39
  know,
• 12:39
  is
• 12:39
  getting
• 12:39
  a
• 12:39
  refrigerated
• 12:40
  prescription,
• 12:40
  does
• 12:41
  that
• 12:41
  create
• 12:41
  more
• 12:41
  friction
• 12:42
  or
• 12:42
  less
• 12:42
  friction
• 12:43
  for
• 12:43
  me
• 12:43
  if
• 12:43
  I
• 12:44
  get
• 12:44
  that
• 12:44
  delivered
• 12:44
  to
• 12:44
  my
• 12:45
  house
• 12:45
  versus
• 12:45
  just
• 12:46
  going
• 12:46
  and
• 12:46
  Picking
• 12:46
  it
• 12:46
  up
• 12:47
  because
• 12:47
  then
• 12:47
  I
• 12:47
  gotta
• 12:47
  be
• 12:48
  there
• 12:48
  at
• 12:48
  a
• 12:48
  certain
• 12:48
  time
• 12:48
  that
• 12:48
  delivery
• 12:49
  has
• 12:49
  to
• 12:50
  arrive.
• 12:50
  So
• 12:51
  I
• 12:51
  do
• 12:51
  worry
• 12:51
  a
• 12:51
  little
• 12:51
  bit
• 12:51
  that,
• 12:52
  you
• 12:52
  know,
• 12:52
  Walmart's
• 12:53
  been
• 12:53
  doing
• 12:53
  a
• 12:53
  lot
• 12:53
  of
• 12:53
  great
• 12:54
  things
• 12:54
  but
• 12:54
  you
• 12:54
  know,
• 12:54
  you
• 12:54
  can't
• 12:55
  go
• 12:55
  too
• 12:55
  fast
• 12:55
  on
• 12:55
  some
• 12:56
  of
• 12:56
  this
• 12:56
  stuff
• 12:56
  too.
• 12:56
  And
• 12:56
  I
• 12:56
  imagine
• 12:57
  there's
• 12:57
  some
• 12:57
  pain
• 12:57
  points
• 12:58
  that
• 12:58
  are
• 12:58
  going
• 12:58
  to
• 12:58
  be
• 12:58
  uncovered
• 12:59
  along
• 12:59
  the
• 13:00
  way.
• 13:00
  So
• 13:00
  that's
• 13:00
  why
• 13:00
  I'm
• 13:00
  a
• 13:00
  little
• 13:01
  bit
• 13:01
  up
• 13:01
  in
• 13:01
  like
• 13:01
  on
• 13:02
  not
• 13:02
  quite
• 13:02
  a
• 13:02
  9,
• 13:03
  10
• 13:03
  range.
• 13:04
  Yeah,
• 13:04
  it'll
• 13:04
  be
• 13:05
  interesting
• 13:05
  since
• 13:05
  they
• 13:05
  rolled
• 13:06
  this
• 13:06
  out
• 13:06
  so
• 13:06
  quickly,
• 13:07
  I
• 13:07
  mean,
• 13:07
  eight
• 13:07
  months
• 13:07
  after
• 13:08
  they
• 13:08
  started
• 13:08
  piloting
• 13:09
  this,
• 13:09
  my
• 13:09
  guess
• 13:09
  is
• 13:10
  that
• 13:10
  they,
• 13:11
  they
• 13:11
  have
• 13:11
  a
• 13:11
  lot
• 13:11
  of
• 13:12
  those,
• 13:12
  they
• 13:12
  found
• 13:12
  out
• 13:13
  a
• 13:13
  lot
• 13:13
  of
• 13:13
  those
• 13:13
  kinks,
• 13:14
  you
• 13:14
  know,
• 13:14
  early
• 13:15
  on.
• 13:15
  But
• 13:15
  I
• 13:16
  think,
• 13:16
  you
• 13:16
  know,
• 13:17
  closing
• 13:17
  us
• 13:17
  out.
• 13:17
  Chris,
• 13:18
  I
• 13:18
  think
• 13:18
  I
• 13:18
  thought
• 13:19
  too
• 13:19
  about
• 13:19
  like
• 13:20
  the
• 13:20
  pediatric
• 13:20
  amoxicillin
• 13:21
  too.
• 13:21
  I
• 13:21
  mean,
• 13:21
  how
• 13:22
  great
• 13:22
  would
• 13:22
  it
• 13:22
  be
• 13:22
  to
• 13:22
  be
• 13:23
  leaving
• 13:23
  the
• 13:23
  doctor's
• 13:24
  office,
• 13:24
  have
• 13:25
  the,
• 13:25
  the
• 13:26
  refrigerated
• 13:27
  amoxicillin
• 13:27
  plus,
• 13:28
  you
• 13:28
  know,
• 13:28
  any
• 13:28
  other
• 13:29
  drug
• 13:30
  needs
• 13:30
  or
• 13:30
  vitamins
• 13:31
  or
• 13:31
  whatever
• 13:31
  you
• 13:31
  need
• 13:31
  to
• 13:32
  get
• 13:32
  your
• 13:32
  kid
• 13:32
  back
• 13:32
  and
• 13:32
  healthy
• 13:33
  and
• 13:33
  not
• 13:33
  have
• 13:33
  to
• 13:33
  bring
• 13:33
  them
• 13:34
  into
• 13:34
  a
• 13:34
  store.
• 13:34
  Like
• 13:35
  I
• 13:35
  think
• 13:35
  it's
• 13:36
  stuff
• 13:36
  like
• 13:36
  that
• 13:36
  that
• 13:36
  if
• 13:37
  you're
• 13:37
  right,
• 13:37
  as
• 13:37
  long
• 13:38
  as
• 13:38
  they
• 13:38
  got
• 13:38
  the
• 13:38
  timing
• 13:38
  down
• 13:39
  and
• 13:39
  they
• 13:39
  can
• 13:39
  make
• 13:39
  sure
• 13:40
  that
• 13:40
  that
• 13:40
  product
• 13:41
  is
• 13:41
  still
• 13:41
  arriving
• 13:42
  in
• 13:42
  the
• 13:42
  condition
• 13:42
  it
• 13:42
  needs
• 13:43
  to
• 13:43
  be,
• 13:44
  it
• 13:44
  is
• 13:44
  offering
• 13:45
  that
• 13:45
  convenience
• 13:45
  that
• 13:46
  Joanna
• 13:46
  talked
• 13:46
  about
• 13:47
  at
• 13:47
  the
• 13:47
  start.
• 13:47
  So
• 13:48
  yeah,
• 13:48
  let's
• 13:48
  move.
• 13:49
  Confidence
• 13:49
  interval
• 13:49
  has
• 13:49
  to
• 13:50
  be
• 13:50
  very
• 13:50
  wide
• 13:50
  to
• 13:50
  do
• 13:51
  this
• 13:51
  correctly.
• 13:51
  So.
• 13:52
  All
• 13:52
  right,
• 13:52
  headline
• 13:53
  number
• 13:53
  two.
• 13:54
  Amazon
• 13:54
  has
• 13:54
  launched
• 13:55
  online
• 13:55
  Winn
• 13:56
  Dixie
• 13:56
  grocery
• 13:56
  delivery
• 13:57
  in
• 13:57
  Florida.
• 13:58
  According
• 13:58
  to
• 13:58
  Chainsaw
• 13:59
  Age,
• 13:59
  the
• 13:59
  online
• 13:59
  giant
• 14:00
  is
• 14:00
  now
• 14:00
  offering
• 14:00
  the
• 14:01
  full
• 14:01
  Winn
• 14:01
  Dixie
• 14:02
  grocery
• 14:02
  assortment
• 14:03
  alongside
• 14:03
  its
• 14:04
  own
• 14:04
  selection
• 14:04
  of
• 14:04
  grocery
• 14:05
  and
• 14:05
  everyday
• 14:05
  household
• 14:06
  items
• 14:06
  for
• 14:07
  delivery
• 14:07
  on
• 14:07
  its
• 14:07
  site
• 14:08
  in
• 14:08
  the
• 14:08
  greater
• 14:08
  Jacksonville
• 14:09
  and
• 14:09
  Orlando,
• 14:10
  Florida
• 14:10
  areas.
• 14:11
  Customers
• 14:11
  can
• 14:11
  shop
• 14:12
  for
• 14:12
  groceries
• 14:12
  from
• 14:12
  Winn
• 14:13
  Dixie
• 14:13
  on
• 14:13
  Amazon
• 14:13
  by
• 14:14
  visiting
• 14:14
  a
• 14:14
  dedicated
• 14:15
  page
• 14:15
  on
• 14:15
  the
• 14:15
  E
• 14:15
  commerce
• 14:16
  retailer
• 14:16
  site
• 14:17
  or
• 14:17
  by
• 14:17
  using
• 14:18
  the
• 14:18
  Amazon
• 14:18
  Shopping
• 14:19
  app.
• 14:19
  The
• 14:19
  offering
• 14:20
  includes
• 14:20
  more
• 14:20
  than
• 14:21
  16,000
• 14:22
  items.
• 14:23
  Geez.
• 14:23
  16,000
• 14:24
  items
• 14:25
  across
• 14:25
  multiple
• 14:26
  categories
• 14:26
  for
• 14:26
  a
• 14:26
  limited
• 14:27
  time.
• 14:27
  This
• 14:27
  is
• 14:27
  interesting
• 14:28
  too.
• 14:28
  Both
• 14:28
  prime
• 14:29
  members
• 14:29
  and
• 14:29
  customers
• 14:30
  without
• 14:30
  a
• 14:30
  Prime
• 14:30
  membership
• 14:31
  will
• 14:31
  enjoy
• 14:32
  free
• 14:32
  delivery
• 14:32
  on
• 14:32
  all
• 14:32
  Winn
• 14:32
  Dixie
• 14:33
  orders
• 14:33
  over
• 14:33
  $25
• 14:34
  with
• 14:34
  two
• 14:35
  hour
• 14:35
  delivery
• 14:35
  windows.
• 14:36
  And
• 14:36
  Winn
• 14:37
  Dixie
• 14:37
  members
• 14:37
  can
• 14:38
  also
• 14:38
  link
• 14:38
  their
• 14:38
  Winn
• 14:39
  Dixie
• 14:39
  Rewards
• 14:39
  accounts
• 14:40
  with
• 14:41
  their
• 14:41
  Amazon
• 14:41
  accounts
• 14:42
  to
• 14:42
  earn
• 14:42
  1
• 14:42
  point
• 14:43
  for
• 14:43
  every
• 14:43
  $2
• 14:44
  spent
• 14:44
  on
• 14:45
  winn
• 14:45
  Dixie
• 14:46
  Amazon
• 14:46
  orders.
• 14:47
  Mohit,
• 14:48
  I'm
• 14:48
  curious.
• 14:49
  Would
• 14:49
  you
• 14:49
  have
• 14:49
  advised
• 14:50
  Winn
• 14:50
  Dixie
• 14:50
  to
• 14:50
  partner
• 14:51
  with
• 14:51
  Amazon
• 14:51
  in
• 14:52
  this
• 14:52
  manner?
• 14:53
  Absolutely.
• 14:54
  I
• 14:54
  mean,
• 14:54
  if
• 14:54
  you
• 14:54
  think
• 14:54
  about
• 14:55
  what
• 14:56
  happened.
• 14:56
  Yeah,
• 14:56
  I
• 14:57
  mean
• 14:57
  if
• 14:57
  you
• 14:57
  think
• 14:57
  about
• 14:57
  what
• 14:58
  happened
• 14:58
  after
• 14:59
  Covid.
• 15:00
  Right.
• 15:01
  A
• 15:01
  lot
• 15:01
  of
• 15:02
  regional
• 15:02
  and
• 15:02
  small
• 15:03
  Grocers
• 15:03
  have
• 15:03
  actually
• 15:04
  gone
• 15:04
  to
• 15:05
  the
• 15:05
  Uber
• 15:05
  Eats
• 15:05
  doordash
• 15:06
  instacart
• 15:07
  squares
• 15:07
  of
• 15:07
  the
• 15:07
  world
• 15:08
  to
• 15:08
  really
• 15:10
  partner
• 15:10
  and
• 15:10
  build
• 15:11
  delivery
• 15:11
  capabilities
• 15:12
  on.
• 15:14
  We
• 15:14
  looked
• 15:14
  at
• 15:15
  this
• 15:15
  for
• 15:15
  one
• 15:15
  of
• 15:15
  our
• 15:15
  clients
• 15:16
  recently
• 15:16
  and
• 15:18
  somewhere
• 15:18
  around
• 15:18
  30
• 15:19
  to
• 15:19
  40%
• 15:20
  of
• 15:20
  the
• 15:21
  gross
• 15:21
  merchandise
• 15:22
  value
• 15:22
  on
• 15:23
  these
• 15:23
  platforms
• 15:24
  today
• 15:25
  is
• 15:25
  now
• 15:25
  flowing
• 15:26
  through
• 15:26
  grocery,
• 15:27
  convenience
• 15:27
  and
• 15:28
  other
• 15:28
  store
• 15:28
  formats.
• 15:29
  So
• 15:30
  it's
• 15:30
  no
• 15:30
  longer
• 15:30
  a
• 15:30
  food
• 15:31
  delivery
• 15:31
  platform.
• 15:33
  It
• 15:34
  has
• 15:34
  grocery,
• 15:35
  it
• 15:35
  has
• 15:36
  your
• 15:36
  over
• 15:37
  the
• 15:37
  counter
• 15:37
  trucks,
• 15:38
  it
• 15:38
  has
• 15:38
  your
• 15:39
  day
• 15:39
  to
• 15:39
  day
• 15:40
  other
• 15:40
  consumables
• 15:41
  from
• 15:42
  a
• 15:42
  nearby
• 15:43
  store.
• 15:44
  So
• 15:45
  what
• 15:45
  that
• 15:45
  means
• 15:45
  is
• 15:46
  for
• 15:46
  regional
• 15:47
  grocers
• 15:47
  like
• 15:47
  Vin
• 15:48
  Dixie,
• 15:49
  when
• 15:49
  you
• 15:49
  are
• 15:49
  partnering
• 15:50
  on
• 15:50
  these
• 15:50
  platforms,
• 15:51
  you
• 15:51
  are
• 15:51
  in
• 15:52
  a
• 15:52
  very
• 15:52
  crowded
• 15:52
  ecosystem,
• 15:53
  right?
• 15:54
  You
• 15:54
  are
• 15:54
  competing
• 15:55
  with
• 15:55
  the
• 15:55
  publics,
• 15:56
  you're
• 15:56
  competing
• 15:57
  with,
• 15:57
  you
• 15:57
  know,
• 15:59
  everyone
• 15:59
  who's,
• 16:00
  who's
• 16:00
  kind
• 16:00
  of
• 16:00
  out
• 16:01
  there.
• 16:02
  Now
• 16:02
  for
• 16:03
  Amazon,
• 16:03
  if
• 16:04
  you
• 16:04
  kind
• 16:04
  of
• 16:04
  think
• 16:04
  about
• 16:05
  Whole
• 16:05
  Foods,
• 16:06
  having
• 16:06
  a
• 16:06
  regional
• 16:07
  grocer
• 16:07
  kind
• 16:07
  of
• 16:08
  adds
• 16:08
  a
• 16:08
  different
• 16:08
  price
• 16:09
  point
• 16:09
  and
• 16:09
  a
• 16:09
  different
• 16:10
  set
• 16:10
  of
• 16:10
  consumers
• 16:11
  which
• 16:11
  are
• 16:12
  not
• 16:12
  yet
• 16:12
  on,
• 16:13
  on
• 16:13
  that
• 16:13
  platform
• 16:14
  from
• 16:14
  a
• 16:14
  grocery
• 16:14
  perspective
• 16:15
  and
• 16:15
  from
• 16:16
  Vindix's
• 16:17
  perspective,
• 16:18
  right
• 16:18
  other
• 16:19
  side
• 16:19
  of
• 16:19
  the
• 16:19
  equation,
• 16:20
  it
• 16:20
  kind
• 16:20
  of
• 16:21
  helps
• 16:21
  them
• 16:21
  further
• 16:22
  expand
• 16:22
  their
• 16:22
  delivery
• 16:23
  vehicle
• 16:23
  and
• 16:24
  the
• 16:24
  consumers
• 16:24
  they
• 16:25
  can
• 16:25
  reach
• 16:25
  on
• 16:26
  the
• 16:26
  one
• 16:26
  question
• 16:27
  which
• 16:27
  I
• 16:27
  would
• 16:27
  have
• 16:27
  or
• 16:28
  a
• 16:28
  watch
• 16:28
  out
• 16:29
  is
• 16:30
  what
• 16:30
  does
• 16:30
  this
• 16:31
  do
• 16:31
  for
• 16:32
  Amazon?
• 16:33
  From
• 16:33
  a
• 16:33
  profitability
• 16:34
  and
• 16:34
  a
• 16:35
  customer
• 16:35
  acquisition
• 16:35
  perspective
• 16:36
  that's
• 16:36
  a
• 16:36
  question
• 16:36
  mark
• 16:37
  for
• 16:37
  me.
• 16:37
  But
• 16:37
  from
• 16:38
  Windex's
• 16:38
  perspective,
• 16:39
  definitely
• 16:40
  this
• 16:40
  seems
• 16:41
  like
• 16:42
  a
• 16:42
  great
• 16:42
  outcome
• 16:43
  and
• 16:43
  obviously
• 16:43
  it
• 16:44
  seems
• 16:44
  like
• 16:44
  this
• 16:44
  is
• 16:44
  a
• 16:45
  pilot
• 16:45
  which
• 16:45
  they
• 16:45
  are
• 16:45
  testing
• 16:46
  in
• 16:46
  a
• 16:46
  couple
• 16:46
  of
• 16:47
  metros
• 16:47
  in
• 16:47
  Florida.
• 16:48
  So
• 16:50
  that
• 16:50
  needs
• 16:51
  to
• 16:51
  be
• 16:51
  seen
• 16:52
  how
• 16:52
  it
• 16:52
  turns
• 16:52
  out.
• 16:54
  Interesting.
• 16:54
  Interesting,
• 16:55
  yeah.
• 16:55
  I
• 16:55
  mean
• 16:55
  for
• 16:55
  Amazon
• 16:55
  it's
• 16:56
  definitely
• 16:56
  a
• 16:56
  win.
• 16:56
  Like
• 16:56
  Amazon
• 16:57
  wants
• 16:57
  this
• 16:57
  all
• 16:57
  day
• 16:58
  long
• 16:58
  and
• 16:58
  they've
• 16:58
  been,
• 16:58
  this
• 16:58
  has
• 16:59
  been
• 16:59
  a
• 16:59
  key
• 16:59
  part
• 16:59
  of
• 16:59
  the
• 16:59
  strategy.
• 17:00
  But
• 17:00
  I,
• 17:00
  I'm
• 17:01
  see
• 17:01
  I
• 17:01
  go
• 17:02
  the
• 17:02
  other
• 17:02
  way
• 17:02
  on
• 17:02
  this
• 17:02
  boy
• 17:03
  and
• 17:03
  I,
• 17:03
  I
• 17:04
  want
• 17:04
  to
• 17:04
  get
• 17:04
  your
• 17:04
  thoughts
• 17:04
  on
• 17:04
  this
• 17:05
  because
• 17:05
  like
• 17:05
  I
• 17:05
  was,
• 17:05
  I
• 17:05
  was
• 17:06
  sitting
• 17:06
  down
• 17:06
  as
• 17:06
  in
• 17:06
  preparing
• 17:07
  this,
• 17:07
  I
• 17:07
  was
• 17:07
  thinking
• 17:07
  about
• 17:07
  like
• 17:08
  if
• 17:08
  I
• 17:08
  was
• 17:08
  a
• 17:08
  grocery
• 17:09
  executive,
• 17:10
  what
• 17:10
  would
• 17:10
  be
• 17:10
  my
• 17:10
  rubric
• 17:11
  for
• 17:11
  how
• 17:11
  I
• 17:11
  would
• 17:12
  approach
• 17:12
  this
• 17:12
  problem?
• 17:12
  Right.
• 17:13
  And
• 17:13
  so
• 17:13
  for
• 17:13
  me
• 17:13
  the
• 17:13
  first
• 17:14
  thing
• 17:14
  I
• 17:14
  would
• 17:14
  go
• 17:14
  to
• 17:14
  is
• 17:15
  I'd
• 17:15
  look
• 17:15
  at,
• 17:15
  you
• 17:16
  know,
• 17:16
  can
• 17:16
  I
• 17:16
  white
• 17:17
  label
• 17:18
  my
• 17:18
  in
• 17:18
  store
• 17:19
  picking
• 17:20
  and
• 17:20
  my
• 17:20
  e
• 17:20
  commerce
• 17:20
  site
• 17:21
  from
• 17:21
  one
• 17:21
  of
• 17:21
  the
• 17:21
  many
• 17:21
  providers
• 17:22
  out
• 17:22
  there.
• 17:22
  There's
• 17:23
  so
• 17:23
  many
• 17:23
  of
• 17:23
  them,
• 17:23
  you
• 17:23
  know,
• 17:24
  like
• 17:24
  Instacart
• 17:24
  will
• 17:24
  do
• 17:24
  it.
• 17:25
  There's
• 17:25
  some
• 17:25
  that
• 17:25
  you
• 17:25
  know,
• 17:26
  don't
• 17:26
  even
• 17:26
  have
• 17:26
  that
• 17:26
  much
• 17:27
  name
• 17:27
  recognition
• 17:27
  in
• 17:27
  the
• 17:28
  industry.
• 17:28
  So
• 17:28
  that's
• 17:28
  number
• 17:29
  one.
• 17:29
  Then
• 17:29
  second
• 17:29
  off,
• 17:30
  I
• 17:30
  would
• 17:31
  think
• 17:31
  okay
• 17:31
  if
• 17:31
  I
• 17:32
  need
• 17:32
  the
• 17:32
  reach
• 17:32
  like
• 17:33
  because
• 17:33
  that's
• 17:33
  part
• 17:33
  of
• 17:33
  what
• 17:33
  you're
• 17:34
  saying
• 17:34
  about
• 17:34
  or
• 17:35
  what
• 17:35
  you're
• 17:35
  talking
• 17:35
  about
• 17:35
  here
• 17:35
  too.
• 17:36
  If
• 17:36
  I
• 17:36
  need
• 17:36
  the
• 17:36
  reach
• 17:37
  and
• 17:37
  if
• 17:37
  I
• 17:38
  only
• 17:38
  think
• 17:38
  I
• 17:38
  can
• 17:39
  get
• 17:39
  that
• 17:39
  reach
• 17:40
  or
• 17:40
  I
• 17:40
  need
• 17:40
  to
• 17:41
  do
• 17:41
  it
• 17:41
  because
• 17:41
  it's
• 17:41
  a
• 17:41
  competitive
• 17:42
  reaction
• 17:42
  to
• 17:42
  something.
• 17:43
  Like
• 17:43
  you
• 17:43
  said
• 17:43
  with
• 17:43
  the
• 17:44
  public
• 17:44
  example,
• 17:45
  do
• 17:45
  I
• 17:45
  go
• 17:45
  on
• 17:46
  the.
• 17:46
  I'd
• 17:46
  go
• 17:46
  on
• 17:46
  the
• 17:47
  non
• 17:47
  Amazon
• 17:47
  marketplaces
• 17:48
  first,
• 17:48
  right.
• 17:49
  The
• 17:49
  instacarts,
• 17:49
  the
• 17:50
  doordashes,
• 17:50
  the
• 17:50
  ubereats.
• 17:52
  And
• 17:52
  then
• 17:52
  and
• 17:52
  only
• 17:53
  then
• 17:53
  after
• 17:53
  I
• 17:54
  do
• 17:54
  that
• 17:54
  experiment
• 17:55
  and
• 17:55
  understand
• 17:55
  what
• 17:55
  that
• 17:56
  reach
• 17:56
  gives
• 17:56
  me,
• 17:57
  then
• 17:57
  and
• 17:57
  only
• 17:57
  then
• 17:58
  do
• 17:58
  I
• 17:58
  start
• 17:58
  to
• 17:58
  assess
• 17:59
  whether
• 17:59
  Amazon
• 18:00
  is,
• 18:01
  is
• 18:01
  something
• 18:01
  worthwhile
• 18:02
  for
• 18:02
  me
• 18:02
  to
• 18:02
  go
• 18:03
  into
• 18:03
  next.
• 18:03
  And
• 18:04
  even
• 18:04
  then
• 18:04
  I
• 18:04
  think
• 18:05
  I
• 18:05
  still
• 18:05
  don't
• 18:05
  do
• 18:05
  it
• 18:06
  because
• 18:07
  defensively,
• 18:08
  Amazon
• 18:09
  is
• 18:09
  like
• 18:09
  the
• 18:10
  biggest
• 18:10
  threat
• 18:10
  to
• 18:10
  me
• 18:10
  in
• 18:11
  grocery
• 18:11
  potentially.
• 18:12
  So
• 18:12
  I
• 18:12
  don't
• 18:12
  know
• 18:13
  why
• 18:13
  I
• 18:13
  would
• 18:13
  give
• 18:14
  them
• 18:14
  the
• 18:15
  ability
• 18:15
  to
• 18:15
  grow
• 18:15
  grocery
• 18:16
  on
• 18:16
  the
• 18:16
  back
• 18:17
  of
• 18:17
  me
• 18:17
  as
• 18:17
  a
• 18:17
  regional
• 18:18
  grocer.
• 18:18
  But
• 18:19
  what
• 18:19
  do
• 18:19
  you
• 18:19
  think
• 18:19
  as
• 18:19
  I
• 18:19
  laid
• 18:20
  that
• 18:20
  out,
• 18:20
  like
• 18:20
  what
• 18:20
  I
• 18:21
  get
• 18:21
  right,
• 18:21
  what
• 18:21
  I
• 18:21
  get
• 18:21
  wrong?
• 18:23
  I
• 18:23
  mean,
• 18:24
  like
• 18:24
  always,
• 18:24
  you
• 18:24
  got
• 18:25
  a
• 18:25
  lot
• 18:25
  of
• 18:25
  things
• 18:25
  right,
• 18:26
  but
• 18:26
  we
• 18:26
  just
• 18:27
  maybe
• 18:27
  have
• 18:27
  a
• 18:27
  difference
• 18:28
  of
• 18:28
  perspective
• 18:28
  on
• 18:29
  few
• 18:29
  things.
• 18:29
  Right.
• 18:30
  Let's
• 18:30
  not
• 18:30
  forget
• 18:31
  there
• 18:31
  is
• 18:31
  anywhere
• 18:31
  between
• 18:32
  190
• 18:32
  to
• 18:33
  200
• 18:33
  million
• 18:34
  consumers
• 18:35
  in
• 18:35
  the
• 18:35
  US
• 18:35
  alone
• 18:36
  which
• 18:36
  are
• 18:37
  on
• 18:37
  prime.
• 18:38
  Right.
• 18:38
  So
• 18:39
  you
• 18:39
  can
• 18:39
  white
• 18:39
  label
• 18:40
  and
• 18:40
  build
• 18:40
  this
• 18:41
  capability
• 18:41
  in
• 18:41
  house.
• 18:42
  It's
• 18:42
  super
• 18:42
  easy.
• 18:43
  There's
• 18:44
  no
• 18:44
  other
• 18:44
  platform
• 18:45
  which
• 18:45
  can
• 18:45
  give
• 18:45
  you
• 18:45
  access
• 18:45
  to
• 18:46
  200
• 18:46
  million
• 18:46
  consumers,
• 18:47
  period.
• 18:48
  And
• 18:48
  the
• 18:48
  second
• 18:49
  thing
• 18:49
  which
• 18:49
  I
• 18:49
  would
• 18:49
  say
• 18:49
  is
• 18:50
  like,
• 18:50
  Chris,
• 18:50
  you've
• 18:50
  been
• 18:51
  in
• 18:51
  this
• 18:51
  business
• 18:52
  for
• 18:52
  a
• 18:52
  long
• 18:52
  time.
• 18:53
  We've
• 18:53
  been
• 18:53
  talking
• 18:54
  about
• 18:54
  Amazon
• 18:55
  as
• 18:55
  a
• 18:55
  competitive
• 18:56
  threat
• 18:56
  for
• 18:56
  the
• 18:56
  last
• 18:57
  20
• 18:57
  years.
• 18:58
  And
• 18:58
  the
• 18:58
  reality
• 18:59
  is
• 18:59
  every
• 18:59
  major
• 19:00
  brand,
• 19:00
  every
• 19:00
  single
• 19:01
  industry,
• 19:01
  every
• 19:02
  single
• 19:02
  category
• 19:03
  has
• 19:04
  had
• 19:04
  to
• 19:04
  partner
• 19:04
  with
• 19:05
  Amazon.
• 19:06
  It's
• 19:07
  not
• 19:07
  an
• 19:07
  option,
• 19:07
  it's
• 19:08
  a
• 19:08
  necessity.
• 19:08
  So
• 19:09
  that's
• 19:09
  how
• 19:09
  I
• 19:09
  think
• 19:09
  about
• 19:10
  it.
• 19:10
  Yeah,
• 19:11
  I
• 19:11
  would
• 19:11
  do
• 19:12
  every
• 19:12
  category.
• 19:12
  I
• 19:13
  don't
• 19:13
  know
• 19:13
  that
• 19:13
  every
• 19:13
  retailer
• 19:14
  has
• 19:14
  had
• 19:14
  to
• 19:14
  partner,
• 19:14
  partner
• 19:14
  with
• 19:14
  Amazon
• 19:15
  to
• 19:15
  the
• 19:15
  same
• 19:15
  degree.
• 19:16
  But.
• 19:16
  And
• 19:16
  true.
• 19:16
  And
• 19:17
  the
• 19:17
  regional
• 19:17
  and
• 19:17
  the
• 19:18
  grocery
• 19:18
  industry
• 19:19
  is,
• 19:19
  has
• 19:20
  relatively
• 19:20
  fortified
• 19:21
  themselves
• 19:21
  more
• 19:22
  than
• 19:22
  others.
• 19:22
  And
• 19:23
  what
• 19:23
  do
• 19:23
  you
• 19:23
  think
• 19:23
  here?
• 19:23
  And
• 19:23
  then,
• 19:24
  Joanna,
• 19:24
  we'll
• 19:24
  go
• 19:24
  to
• 19:24
  you
• 19:25
  last.
• 19:25
  Yeah,
• 19:26
  I,
• 19:26
  I
• 19:26
  guess
• 19:26
  I'm
• 19:26
  just
• 19:27
  curious
• 19:27
  again
• 19:28
  for
• 19:28
  Mohead
• 19:28
  and
• 19:29
  for
• 19:29
  Joanna,
• 19:29
  like
• 19:29
  the
• 19:30
  couple
• 19:30
  things
• 19:30
  that
• 19:31
  come
• 19:31
  to
• 19:31
  mind
• 19:31
  here
• 19:32
  are
• 19:32
  brand
• 19:33
  reputation.
• 19:34
  I
• 19:34
  think
• 19:35
  last
• 19:35
  week's
• 19:36
  Amazon
• 19:36
  announcement
• 19:37
  about
• 19:38
  doing
• 19:38
  delivery
• 19:39
  now
• 19:39
  in
• 19:39
  conjunction
• 19:40
  with
• 19:40
  electronics
• 19:41
  items
• 19:42
  and
• 19:42
  other
• 19:43
  things
• 19:43
  that
• 19:43
  you're
• 19:43
  ordering
• 19:44
  from
• 19:44
  them.
• 19:44
  Like
• 19:44
  in
• 19:44
  my
• 19:45
  mind,
• 19:45
  it's
• 19:45
  just
• 19:45
  now
• 19:45
  you
• 19:46
  have
• 19:46
  this
• 19:46
  one
• 19:46
  Amazon
• 19:47
  driver
• 19:47
  who's
• 19:48
  going
• 19:48
  into
• 19:48
  Winn
• 19:48
  Dixie
• 19:49
  stores
• 19:50
  and
• 19:50
  getting,
• 19:50
  you
• 19:50
  know,
• 19:51
  are
• 19:51
  they
• 19:51
  going
• 19:51
  to
• 19:51
  disrupt
• 19:52
  the
• 19:52
  shoppers
• 19:53
  that
• 19:53
  are
• 19:53
  already
• 19:53
  in
• 19:53
  there?
• 19:54
  And
• 19:54
  then
• 19:54
  how
• 19:54
  does
• 19:55
  like
• 19:55
  that
• 19:55
  pickup
• 19:56
  order
• 19:56
  that
• 19:56
  they're
• 19:57
  getting
• 19:57
  kind
• 19:57
  of
• 19:58
  factor
• 19:58
  into
• 19:58
  the
• 19:58
  other
• 19:59
  25
• 19:59
  packages
• 20:00
  that
• 20:00
  they
• 20:00
  have
• 20:00
  in
• 20:00
  their
• 20:01
  car.
• 20:01
  So
• 20:01
  I
• 20:01
  guess
• 20:01
  there's
• 20:02
  still
• 20:02
  some
• 20:02
  logistics,
• 20:03
  things
• 20:03
  that
• 20:03
  if
• 20:03
  I'm
• 20:04
  Winn
• 20:04
  Dixie,
• 20:04
  in
• 20:05
  addition
• 20:05
  to
• 20:05
  the
• 20:05
  great
• 20:05
  points
• 20:05
  that
• 20:06
  Chris
• 20:06
  made,
• 20:06
  I
• 20:06
  think
• 20:06
  I'd
• 20:07
  still
• 20:07
  be
• 20:07
  curious
• 20:07
  about,
• 20:08
  like,
• 20:08
  is
• 20:08
  that
• 20:09
  product,
• 20:09
  especially
• 20:10
  refrigerated
• 20:10
  and
• 20:10
  frozen
• 20:11
  product,
• 20:11
  going
• 20:12
  to
• 20:12
  arrive
• 20:12
  with
• 20:13
  my
• 20:13
  other
• 20:13
  goods?
• 20:14
  You
• 20:14
  know,
• 20:15
  is
• 20:15
  it
• 20:15
  going
• 20:15
  to
• 20:16
  be
• 20:16
  to
• 20:16
  the
• 20:16
  quality
• 20:16
  level
• 20:17
  of
• 20:17
  Winn
• 20:17
  Dixie?
• 20:18
  So
• 20:18
  that's,
• 20:18
  that's
• 20:18
  the,
• 20:19
  the
• 20:19
  thing
• 20:19
  that
• 20:19
  I
• 20:20
  think
• 20:20
  I'd
• 20:20
  be
• 20:20
  curious
• 20:21
  about
• 20:21
  here
• 20:21
  versus
• 20:22
  what
• 20:22
  Chris
• 20:22
  was
• 20:22
  talking
• 20:23
  about,
• 20:23
  going
• 20:23
  with
• 20:23
  a
• 20:24
  player,
• 20:24
  established
• 20:25
  player,
• 20:25
  like
• 20:25
  an
• 20:25
  Instacart
• 20:26
  or
• 20:26
  Uber
• 20:26
  Eats
• 20:27
  or
• 20:27
  somebody
• 20:27
  like
• 20:27
  that.
• 20:28
  All
• 20:28
  right,
• 20:28
  Joanna,
• 20:29
  what
• 20:29
  are
• 20:29
  your
• 20:29
  thoughts
• 20:29
  here?
• 20:30
  You
• 20:30
  know,
• 20:30
  I'm
• 20:30
  kind
• 20:30
  of
• 20:31
  conflicted
• 20:31
  on
• 20:31
  this,
• 20:31
  but
• 20:32
  I'm,
• 20:32
  I'm
• 20:32
  with
• 20:32
  Mohit
• 20:33
  on.
• 20:33
  I,
• 20:33
  I
• 20:34
  see
• 20:34
  why
• 20:35
  this
• 20:36
  is
• 20:36
  a
• 20:36
  good
• 20:37
  pilot
• 20:37
  option
• 20:38
  for
• 20:38
  Winn
• 20:38
  Dixie.
• 20:39
  I
• 20:39
  think,
• 20:39
  you
• 20:39
  know,
• 20:39
  that's
• 20:40
  the
• 20:40
  reason
• 20:40
  a
• 20:40
  pilot
• 20:41
  exists.
• 20:41
  You
• 20:41
  know,
• 20:41
  let's
• 20:42
  test,
• 20:42
  let's
• 20:42
  learn.
• 20:43
  So
• 20:43
  some
• 20:43
  of
• 20:43
  the
• 20:44
  things,
• 20:44
  Ann,
• 20:44
  that
• 20:44
  you
• 20:44
  brought
• 20:45
  up
• 20:45
  can
• 20:45
  be
• 20:46
  validated
• 20:47
  or
• 20:47
  course,
• 20:47
  corrected.
• 20:48
  You
• 20:49
  know,
• 20:49
  Winn
• 20:49
  Dixie
• 20:49
  is
• 20:50
  lagging
• 20:50
  behind
• 20:50
  Publix
• 20:51
  in,
• 20:52
  in
• 20:52
  Florida
• 20:52
  specifically.
• 20:53
  So,
• 20:54
  you
• 20:54
  know,
• 20:54
  this
• 20:54
  does
• 20:55
  seem
• 20:55
  to
• 20:56
  be
• 20:56
  a
• 20:56
  little
• 20:56
  bit
• 20:56
  of
• 20:56
  a
• 20:57
  way
• 20:57
  out,
• 20:57
  I
• 20:57
  think,
• 20:57
  Chris,
• 20:58
  your
• 20:58
  framing
• 20:59
  around,
• 20:59
  you
• 21:00
  know,
• 21:00
  am
• 21:00
  I
• 21:00
  going
• 21:00
  to
• 21:00
  let
• 21:00
  Amazon
• 21:01
  grow
• 21:01
  grocery
• 21:02
  on,
• 21:02
  on
• 21:02
  my
• 21:03
  back
• 21:04
  was
• 21:04
  kind
• 21:04
  of
• 21:04
  a
• 21:04
  question
• 21:05
  that
• 21:05
  I.
• 21:06
  Well,
• 21:06
  more
• 21:06
  from
• 21:06
  just
• 21:07
  the
• 21:07
  Winn
• 21:07
  Dixie
• 21:08
  customer
• 21:09
  relationship.
• 21:10
  And
• 21:10
  am
• 21:10
  I
• 21:10
  risking
• 21:11
  sort
• 21:11
  of
• 21:11
  handing
• 21:11
  that
• 21:12
  entire
• 21:12
  relationship
• 21:13
  over
• 21:14
  where,
• 21:14
  you
• 21:15
  know,
• 21:15
  in
• 21:15
  the
• 21:15
  short
• 21:15
  term
• 21:15
  this
• 21:16
  may
• 21:16
  look
• 21:16
  good,
• 21:16
  but
• 21:16
  in
• 21:16
  the
• 21:17
  long
• 21:17
  term
• 21:17
  it
• 21:17
  may
• 21:17
  not.
• 21:18
  So
• 21:19
  those
• 21:19
  were
• 21:19
  a
• 21:19
  few
• 21:19
  of
• 21:19
  the,
• 21:20
  the
• 21:20
  thoughts
• 21:20
  that
• 21:21
  I
• 21:21
  had.
• 21:21
  Yeah,
• 21:22
  it's
• 21:22
  a
• 21:22
  slippery
• 21:23
  slope.
• 21:23
  Oh,
• 21:23
  yeah,
• 21:24
  sorry,
• 21:24
  Joanna.
• 21:24
  It's
• 21:24
  a
• 21:24
  slippery
• 21:25
  slope
• 21:25
  to
• 21:25
  going
• 21:25
  on
• 21:26
  Amazon
• 21:26
  and,
• 21:26
  and,
• 21:27
  you
• 21:27
  know,
• 21:27
  ordering
• 21:27
  Winn
• 21:28
  Dixie's
• 21:28
  vegetables
• 21:28
  or
• 21:29
  whatever,
• 21:29
  or
• 21:29
  their,
• 21:29
  you
• 21:30
  know,
• 21:30
  their,
• 21:30
  their
• 21:31
  Mac
• 21:31
  and
• 21:31
  cheese.
• 21:31
  Let's
• 21:31
  use
• 21:32
  that.
• 21:32
  The
• 21:32
  box
• 21:32
  of
• 21:32
  Macs
• 21:32
  and
• 21:32
  Cheese
• 21:33
  and
• 21:33
  then
• 21:33
  Amazon
• 21:33
  serving
• 21:34
  it
• 21:34
  up
• 21:34
  right
• 21:34
  alongside
• 21:35
  it
• 21:35
  at
• 21:35
  some
• 21:35
  point
• 21:35
  and
• 21:35
  just,
• 21:36
  you
• 21:36
  know,
• 21:36
  casually
• 21:36
  switching
• 21:37
  point
• 21:38
  in
• 21:38
  time.
• 21:38
  That's
• 21:38
  really
• 21:38
  interesting
• 21:39
  point.
• 21:39
  I
• 21:39
  never
• 21:39
  thought
• 21:39
  about
• 21:39
  that.
• 21:41
  All
• 21:41
  right,
• 21:41
  let's
• 21:42
  go
• 21:42
  on
• 21:42
  to
• 21:42
  headline
• 21:43
  number
• 21:44
  three
• 21:45
  here.
• 21:45
  Google
• 21:46
  has
• 21:46
  added
• 21:47
  Gemini
• 21:47
  to
• 21:47
  Chrome
• 21:48
  for
• 21:48
  all
• 21:48
  users
• 21:49
  as
• 21:49
  it
• 21:49
  pushes
• 21:50
  to
• 21:50
  bolster
• 21:51
  AI
• 21:52
  search,
• 21:52
  according
• 21:52
  to
• 21:53
  cnbc.
• 21:53
  In
• 21:53
  a
• 21:54
  blog
• 21:54
  post
• 21:54
  on
• 21:54
  Thursday,
• 21:55
  Google
• 21:55
  said
• 21:55
  it's
• 21:55
  rolling
• 21:56
  out
• 21:56
  Gemini
• 21:56
  and
• 21:56
  Chrome
• 21:57
  to
• 21:57
  users
• 21:57
  of
• 21:57
  Mac
• 21:58
  and
• 21:58
  Windows
• 21:58
  computers
• 21:59
  in
• 21:59
  the
• 21:59
  US
• 22:00
  as
• 22:00
  well
• 22:00
  as
• 22:00
  to
• 22:01
  mobile
• 22:01
  devices.
• 22:02
  Users
• 22:02
  will
• 22:02
  be
• 22:02
  able
• 22:03
  to
• 22:03
  ask
• 22:03
  Gemini
• 22:03
  for
• 22:04
  help
• 22:04
  understanding
• 22:04
  the
• 22:05
  contents
• 22:05
  of
• 22:05
  a
• 22:05
  particular
• 22:06
  web
• 22:06
  page,
• 22:07
  work
• 22:07
  across
• 22:07
  tabs,
• 22:08
  or
• 22:08
  do
• 22:08
  more
• 22:09
  within
• 22:09
  a
• 22:09
  single
• 22:09
  tab,
• 22:10
  such
• 22:10
  as
• 22:10
  schedule
• 22:10
  a
• 22:11
  Meeting
• 22:11
  for
• 22:12
  or
• 22:12
  search
• 22:13
  for
• 22:13
  a
• 22:13
  YouTube
• 22:13
  video.
• 22:15
  Mohit,
• 22:15
  we're
• 22:15
  going
• 22:15
  back
• 22:16
  to
• 22:16
  you
• 22:16
  here.
• 22:16
  How
• 22:16
  are
• 22:17
  you
• 22:17
  advising
• 22:18
  the
• 22:18
  retailers
• 22:18
  that
• 22:19
  you're
• 22:19
  working
• 22:19
  with
• 22:20
  to
• 22:20
  approach
• 22:21
  generative
• 22:21
  engine
• 22:22
  optimization?
• 22:23
  Are
• 22:23
  they
• 22:23
  focusing
• 22:24
  on
• 22:24
  one
• 22:24
  engine?
• 22:25
  Are
• 22:25
  they
• 22:25
  diversifying?
• 22:27
  What
• 22:27
  do
• 22:27
  you
• 22:27
  recommend?
• 22:29
  Sure.
• 22:30
  I
• 22:30
  mean,
• 22:30
  listen,
• 22:30
  this
• 22:30
  is,
• 22:31
  this
• 22:31
  is
• 22:31
  a
• 22:31
  very
• 22:31
  evolving
• 22:33
  space,
• 22:33
  right?
• 22:33
  I
• 22:34
  mean,
• 22:34
  we
• 22:34
  all
• 22:34
  know
• 22:34
  the
• 22:35
  traditional
• 22:36
  search
• 22:37
  engines
• 22:37
  have
• 22:39
  control
• 22:39
  more
• 22:40
  than
• 22:40
  90%
• 22:40
  of
• 22:41
  distribution
• 22:41
  points.
• 22:41
  As
• 22:42
  it
• 22:42
  comes
• 22:42
  to
• 22:42
  search,
• 22:44
  which
• 22:44
  is
• 22:44
  happening
• 22:44
  on
• 22:45
  the
• 22:45
  Internet,
• 22:46
  what
• 22:46
  is
• 22:46
  fundamentally
• 22:47
  changing
• 22:47
  is
• 22:49
  instead
• 22:49
  of
• 22:49
  consumers
• 22:50
  searching
• 22:50
  for
• 22:50
  it,
• 22:50
  you
• 22:50
  are
• 22:51
  replacing
• 22:51
  it
• 22:51
  with
• 22:52
  AI
• 22:52
  doing
• 22:53
  that
• 22:53
  search
• 22:53
  for
• 22:53
  you.
• 22:54
  Right.
• 22:54
  So
• 22:54
  got
• 22:55
  multiple
• 22:55
  platforms
• 22:56
  out
• 22:56
  there,
• 22:56
  Gemini
• 22:57
  being
• 22:58
  one
• 22:58
  of
• 22:58
  them,
• 22:59
  you
• 22:59
  know,
• 23:00
  Perplexity,
• 23:00
  chatgpt,
• 23:02
  other
• 23:02
  important
• 23:03
  ones.
• 23:03
  Right.
• 23:04
  So
• 23:05
  the
• 23:05
  question
• 23:06
  is
• 23:06
  less
• 23:06
  about
• 23:07
  the
• 23:07
  platform
• 23:09
  in
• 23:09
  my
• 23:10
  mind.
• 23:10
  The
• 23:10
  question
• 23:10
  is
• 23:11
  more
• 23:11
  around
• 23:11
  how
• 23:11
  do
• 23:12
  you
• 23:12
  tap
• 23:12
  this
• 23:12
  opportunity?
• 23:13
  Right.
• 23:13
  And
• 23:13
  I
• 23:13
  think
• 23:14
  there
• 23:14
  are
• 23:14
  probably
• 23:14
  three
• 23:15
  key
• 23:16
  steps
• 23:16
  to
• 23:16
  think
• 23:16
  about
• 23:17
  that.
• 23:18
  The
• 23:18
  one
• 23:18
  is,
• 23:19
  how
• 23:20
  do
• 23:20
  you
• 23:20
  kind
• 23:20
  of
• 23:21
  think
• 23:21
  about
• 23:22
  what
• 23:22
  is
• 23:23
  your
• 23:23
  strategy
• 23:24
  around
• 23:24
  generative
• 23:25
  optimization?
• 23:27
  And
• 23:27
  that
• 23:28
  kind
• 23:28
  of
• 23:29
  starts
• 23:29
  with
• 23:32
  thinking
• 23:33
  about,
• 23:34
  similar
• 23:35
  to
• 23:36
  the
• 23:36
  back
• 23:36
  wiring
• 23:37
  you
• 23:37
  had
• 23:37
  in
• 23:37
  search
• 23:37
  engine
• 23:38
  optimization,
• 23:38
  it's
• 23:39
  thinking
• 23:39
  through
• 23:39
  your
• 23:39
  platform,
• 23:40
  your
• 23:40
  content,
• 23:41
  and
• 23:41
  then
• 23:41
  kind
• 23:41
  of
• 23:42
  tying
• 23:42
  it
• 23:42
  into
• 23:43
  different
• 23:43
  platforms
• 23:44
  with
• 23:44
  specific
• 23:46
  languages
• 23:47
  and
• 23:48
  words
• 23:48
  and
• 23:49
  metadata
• 23:50
  there.
• 23:51
  The
• 23:51
  second
• 23:51
  element
• 23:51
  to
• 23:52
  this
• 23:52
  is
• 23:53
  really
• 23:53
  finding
• 23:55
  highly
• 23:56
  cited
• 23:56
  publishers
• 23:57
  and
• 23:57
  then
• 23:57
  optimizing
• 23:58
  your
• 23:58
  content,
• 23:59
  because
• 23:59
  that's
• 23:59
  where
• 24:00
  generative
• 24:01
  AI
• 24:01
  will
• 24:01
  pick
• 24:02
  from
• 24:02
  and
• 24:02
  prioritize
• 24:04
  when
• 24:05
  they're
• 24:05
  kind
• 24:05
  of
• 24:05
  doing
• 24:05
  their
• 24:06
  algorithms
• 24:06
  and
• 24:07
  searching
• 24:07
  through
• 24:08
  all
• 24:08
  the
• 24:08
  content
• 24:09
  out
• 24:09
  there.
• 24:10
  And
• 24:10
  the
• 24:10
  third
• 24:10
  element
• 24:11
  to
• 24:11
  that
• 24:11
  is,
• 24:13
  for
• 24:13
  most
• 24:14
  of
• 24:14
  the
• 24:14
  people,
• 24:15
  the
• 24:15
  question
• 24:15
  is
• 24:17
  which
• 24:17
  platforms
• 24:18
  will
• 24:18
  really
• 24:19
  get
• 24:19
  adopted
• 24:19
  and
• 24:20
  who's
• 24:20
  going
• 24:20
  to
• 24:20
  win
• 24:20
  in
• 24:20
  that
• 24:21
  space.
• 24:21
  So
• 24:21
  continue
• 24:22
  to
• 24:22
  test
• 24:22
  and
• 24:23
  learn
• 24:23
  and
• 24:23
  pilot
• 24:24
  with
• 24:24
  the
• 24:25
  promising
• 24:25
  ones
• 24:26
  and
• 24:26
  kind
• 24:26
  of
• 24:27
  see
• 24:27
  where
• 24:28
  this
• 24:28
  would
• 24:29
  fall.
• 24:30
  That's
• 24:30
  for,
• 24:31
  I
• 24:31
  would
• 24:31
  say,
• 24:31
  most
• 24:32
  of
• 24:32
  the
• 24:32
  retailers
• 24:32
  and
• 24:33
  brands.
• 24:34
  Now,
• 24:34
  we
• 24:35
  all
• 24:35
  know
• 24:35
  there
• 24:35
  are
• 24:35
  exceptions
• 24:36
  to
• 24:36
  this
• 24:36
  in
• 24:36
  terms
• 24:37
  of
• 24:37
  either
• 24:38
  Rufus
• 24:39
  from
• 24:39
  Amazon
• 24:39
  or
• 24:40
  Sparky
• 24:40
  from
• 24:40
  Walmart,
• 24:41
  which
• 24:41
  again,
• 24:42
  very
• 24:42
  different
• 24:43
  scale.
• 24:43
  So
• 24:43
  they're
• 24:44
  going
• 24:44
  to
• 24:44
  kind
• 24:44
  of
• 24:44
  invest
• 24:45
  and
• 24:45
  build
• 24:45
  the
• 24:45
  capability
• 24:46
  where
• 24:46
  they
• 24:46
  can
• 24:46
  own
• 24:47
  the
• 24:47
  consumer
• 24:47
  as
• 24:47
  well
• 24:48
  as
• 24:48
  the
• 24:48
  back,
• 24:49
  the
• 24:50
  back
• 24:50
  platform
• 24:51
  and
• 24:51
  the
• 24:51
  engine.
• 24:52
  So
• 24:53
  definitely,
• 24:54
  very,
• 24:54
  very
• 24:54
  exciting
• 24:57
  lot
• 24:57
  to
• 24:57
  kind
• 24:58
  of
• 24:58
  unpack
• 24:58
  here.
• 24:59
  So
• 25:00
  the
• 25:01
  headline
• 25:01
  is
• 25:01
  going
• 25:01
  to
• 25:02
  be
• 25:02
  start
• 25:02
  preparing
• 25:03
  for
• 25:03
  it,
• 25:04
  test
• 25:04
  and
• 25:05
  learn,
• 25:05
  pilot,
• 25:06
  and
• 25:06
  be
• 25:07
  prepared
• 25:07
  for
• 25:07
  the
• 25:08
  future,
• 25:08
  because
• 25:08
  this
• 25:08
  is
• 25:08
  coming
• 25:09
  really
• 25:09
  fast.
• 25:10
  Yeah.
• 25:10
  Chris,
• 25:11
  are
• 25:11
  you
• 25:12
  in
• 25:12
  alignment
• 25:13
  with
• 25:13
  kind
• 25:13
  of
• 25:14
  Mohit's
• 25:14
  suggestion
• 25:15
  where,
• 25:16
  you
• 25:16
  know,
• 25:16
  it's
• 25:16
  preparing
• 25:17
  in
• 25:17
  general
• 25:17
  for
• 25:18
  the
• 25:18
  future
• 25:18
  of,
• 25:19
  of
• 25:19
  geo
• 25:20
  and
• 25:20
  AI
• 25:21
  search,
• 25:21
  or
• 25:22
  would
• 25:22
  you
• 25:22
  be
• 25:22
  sticking
• 25:23
  to,
• 25:23
  like,
• 25:24
  Google
• 25:24
  has
• 25:24
  a
• 25:25
  real
• 25:25
  right
• 25:25
  to
• 25:25
  win
• 25:25
  here?
• 25:26
  We
• 25:26
  should
• 25:26
  be
• 25:26
  focused
• 25:27
  on
• 25:27
  there
• 25:27
  and
• 25:27
  backing
• 25:28
  into
• 25:29
  other,
• 25:29
  other
• 25:30
  search
• 25:30
  engines?
• 25:31
  Yeah,
• 25:31
  no,
• 25:32
  I
• 25:32
  Think
• 25:32
  I
• 25:32
  agree
• 25:32
  with
• 25:32
  them
• 25:32
  100%.
• 25:33
  Yeah,
• 25:33
  I'd,
• 25:33
  I'd
• 25:33
  be
• 25:34
  diversifying.
• 25:34
  I
• 25:34
  don't
• 25:34
  see
• 25:35
  how
• 25:35
  you,
• 25:35
  I
• 25:35
  don't
• 25:35
  see
• 25:35
  how
• 25:36
  you
• 25:36
  cannot
• 25:36
  be
• 25:36
  honestly,
• 25:37
  because
• 25:37
  I
• 25:37
  don't
• 25:37
  think
• 25:37
  we
• 25:37
  have
• 25:38
  any
• 25:38
  idea
• 25:38
  where
• 25:39
  users
• 25:39
  are
• 25:39
  going
• 25:39
  to
• 25:40
  gravitate
• 25:40
  towards
• 25:40
  in
• 25:41
  the
• 25:41
  long
• 25:41
  run.
• 25:41
  And
• 25:41
  to
• 25:41
  place
• 25:42
  your
• 25:42
  bets
• 25:42
  on
• 25:42
  any
• 25:42
  one
• 25:43
  or
• 25:43
  any
• 25:43
  two
• 25:43
  is.
• 25:44
  Seems
• 25:44
  kind
• 25:45
  of
• 25:45
  foolhardy
• 25:45
  to
• 25:46
  me
• 25:46
  in
• 25:46
  a
• 25:46
  lot
• 25:46
  of
• 25:46
  ways.
• 25:46
  But
• 25:47
  you
• 25:48
  know,
• 25:48
  and
• 25:48
  based
• 25:48
  on
• 25:48
  the,
• 25:49
  I
• 25:49
  think
• 25:49
  the
• 25:49
  interesting
• 25:50
  part
• 25:50
  of
• 25:50
  this
• 25:50
  story
• 25:50
  too
• 25:50
  is
• 25:50
  based
• 25:51
  on
• 25:51
  the
• 25:51
  data
• 25:51
  we
• 25:51
  shared
• 25:51
  in
• 25:52
  the
• 25:52
  show
• 25:52
  last
• 25:52
  week,
• 25:53
  the
• 25:54
  other
• 25:54
  generative
• 25:54
  engines
• 25:55
  have
• 25:55
  clearly
• 25:55
  been
• 25:55
  taking
• 25:56
  share
• 25:56
  from
• 25:56
  Google.
• 25:57
  And
• 25:58
  so
• 25:58
  this
• 25:58
  seems
• 25:58
  like
• 25:59
  a
• 25:59
  play,
• 25:59
  this
• 25:59
  seems
• 25:59
  like
• 26:00
  a
• 26:00
  UX
• 26:00
  play
• 26:01
  to
• 26:01
  me
• 26:01
  from
• 26:01
  Google
• 26:03
  because
• 26:03
  they're
• 26:03
  motivated
• 26:04
  to
• 26:04
  get
• 26:04
  people
• 26:04
  who
• 26:05
  are
• 26:05
  using
• 26:05
  their
• 26:06
  browser
• 26:06
  day
• 26:06
  to
• 26:07
  day,
• 26:07
  possibly
• 26:07
  from
• 26:07
  a
• 26:07
  work
• 26:08
  standpoint
• 26:09
  to
• 26:09
  interact
• 26:09
  with
• 26:10
  the
• 26:10
  generative
• 26:10
  AI
• 26:11
  capabilities
• 26:11
  in
• 26:11
  a
• 26:12
  different
• 26:12
  way
• 26:12
  than
• 26:12
  we're
• 26:12
  accustomed
• 26:13
  to
• 26:13
  via,
• 26:14
  you
• 26:14
  know,
• 26:15
  just
• 26:15
  going
• 26:15
  and
• 26:15
  opening
• 26:16
  up
• 26:16
  a
• 26:16
  separate
• 26:16
  window
• 26:17
  with,
• 26:17
  you
• 26:17
  know,
• 26:18
  Chat,
• 26:18
  GPT
• 26:18
  or
• 26:19
  Claude
• 26:19
  or
• 26:19
  whatever.
• 26:20
  So
• 26:20
  that's,
• 26:21
  that's
• 26:21
  kind
• 26:21
  of
• 26:21
  the,
• 26:21
  the
• 26:22
  way
• 26:22
  I
• 26:22
  think
• 26:22
  about
• 26:22
  this.
• 26:22
  They're
• 26:23
  trying
• 26:23
  to
• 26:23
  get
• 26:23
  into
• 26:23
  the
• 26:24
  day
• 26:24
  in
• 26:24
  the
• 26:24
  life
• 26:24
  of
• 26:25
  the
• 26:25
  average
• 26:25
  user
• 26:25
  differently
• 26:26
  and
• 26:26
  that's
• 26:26
  going
• 26:26
  to
• 26:26
  be
• 26:27
  still
• 26:27
  going
• 26:27
  to
• 26:27
  be
• 26:27
  a
• 26:28
  tough
• 26:28
  game
• 26:28
  potentially.
• 26:29
  So
• 26:29
  yeah,
• 26:29
  I
• 26:29
  think
• 26:30
  you
• 26:30
  have
• 26:30
  to
• 26:30
  diversify
• 26:30
  your
• 26:31
  bets.
• 26:31
  Net
• 26:31
  Net.
• 26:32
  Yeah.
• 26:32
  I
• 26:32
  mean
• 26:32
  I
• 26:32
  think
• 26:33
  this
• 26:33
  is
• 26:33
  a
• 26:33
  huge
• 26:33
  chess
• 26:34
  move
• 26:34
  by
• 26:34
  Google
• 26:35
  because.
• 26:35
  And
• 26:36
  something
• 26:36
  they
• 26:36
  had
• 26:36
  to
• 26:37
  do
• 26:37
  to
• 26:37
  stay
• 26:37
  in
• 26:37
  here
• 26:38
  because
• 26:39
  you're
• 26:39
  right
• 26:39
  Chris,
• 26:39
  what
• 26:40
  you're
• 26:40
  talking
• 26:40
  about,
• 26:40
  I
• 26:40
  mean
• 26:41
  they
• 26:41
  do
• 26:41
  have
• 26:41
  visibility
• 26:42
  into
• 26:43
  all
• 26:43
  of
• 26:43
  our
• 26:43
  behaviors.
• 26:44
  I
• 26:44
  think
• 26:44
  if
• 26:44
  you
• 26:44
  look
• 26:45
  at
• 26:45
  them
• 26:45
  as
• 26:45
  a,
• 26:45
  as
• 26:46
  who
• 26:46
  the
• 26:46
  strongest
• 26:47
  contender
• 26:48
  right
• 26:48
  now
• 26:48
  in
• 26:48
  this
• 26:49
  market.
• 26:49
  I
• 26:49
  do
• 26:50
  feel
• 26:50
  like
• 26:50
  Google
• 26:51
  is
• 26:51
  still
• 26:51
  that,
• 26:52
  that
• 26:52
  place
• 26:53
  where
• 26:53
  not
• 26:54
  only
• 26:54
  are
• 26:54
  people
• 26:55
  still
• 26:55
  going
• 26:55
  of
• 26:55
  the
• 26:55
  older
• 26:56
  generations,
• 26:56
  you
• 26:56
  know,
• 26:57
  for
• 26:57
  product
• 26:57
  searches,
• 26:58
  but
• 26:58
  it's
• 26:59
  also
• 26:59
  a
• 26:59
  place
• 26:59
  where
• 27:00
  people
• 27:00
  are
• 27:00
  going
• 27:00
  among
• 27:01
  Gen
• 27:01
  Z
• 27:01
  and
• 27:01
  Gen
• 27:02
  Alpha.
• 27:02
  Like
• 27:02
  the
• 27:02
  research
• 27:03
  we
• 27:03
  saw
• 27:03
  last
• 27:03
  week
• 27:04
  to
• 27:04
  do
• 27:04
  these
• 27:06
  AI
• 27:06
  based,
• 27:07
  language
• 27:07
  based
• 27:08
  searches
• 27:09
  and
• 27:09
  if
• 27:09
  Google
• 27:10
  can
• 27:10
  tie
• 27:10
  in
• 27:11
  my
• 27:11
  calendar,
• 27:12
  my
• 27:12
  emails,
• 27:13
  my,
• 27:13
  you
• 27:14
  know,
• 27:14
  my
• 27:14
  search
• 27:15
  history
• 27:16
  and
• 27:16
  they
• 27:16
  can
• 27:16
  also
• 27:17
  enable
• 27:17
  shopping
• 27:18
  right
• 27:18
  in
• 27:18
  that
• 27:19
  same
• 27:19
  spot.
• 27:19
  If
• 27:20
  they
• 27:20
  can
• 27:20
  be
• 27:20
  the
• 27:20
  first
• 27:20
  one
• 27:20
  to
• 27:21
  do
• 27:21
  transactions
• 27:22
  in
• 27:22
  this
• 27:22
  space.
• 27:22
  I
• 27:22
  think
• 27:23
  that
• 27:23
  is
• 27:23
  a
• 27:23
  real,
• 27:24
  that's
• 27:24
  where
• 27:24
  I
• 27:25
  would
• 27:25
  say
• 27:25
  you
• 27:25
  need
• 27:26
  to
• 27:26
  start
• 27:26
  going
• 27:26
  heads
• 27:27
  down
• 27:27
  on
• 27:27
  Google
• 27:27
  again
• 27:28
  because
• 27:28
  that's
• 27:28
  the
• 27:29
  real
• 27:29
  game
• 27:29
  changer
• 27:30
  when
• 27:30
  we're
• 27:30
  looking
• 27:31
  at
• 27:31
  the
• 27:31
  evolution
• 27:31
  of
• 27:32
  all
• 27:32
  of
• 27:32
  these.
• 27:32
  But
• 27:33
  they
• 27:33
  are
• 27:33
  all
• 27:33
  working
• 27:34
  on
• 27:34
  those
• 27:35
  components
• 27:35
  too.
• 27:36
  But
• 27:36
  if
• 27:36
  Google
• 27:36
  can
• 27:37
  do
• 27:37
  it
• 27:37
  and
• 27:37
  if
• 27:37
  they
• 27:38
  can
• 27:38
  stay
• 27:38
  above
• 27:38
  board
• 27:38
  with
• 27:39
  regulations
• 27:40
  and,
• 27:40
  and
• 27:41
  that
• 27:42
  then
• 27:42
  they
• 27:42
  think
• 27:43
  they're
• 27:43
  in
• 27:43
  a
• 27:43
  real
• 27:43
  good
• 27:43
  position.
• 27:44
  But
• 27:44
  Joanna,
• 27:45
  let's
• 27:45
  get
• 27:45
  your
• 27:45
  thoughts
• 27:46
  to
• 27:46
  close
• 27:46
  on
• 27:46
  this
• 27:46
  one.
• 27:48
  I
• 27:48
  mean,
• 27:48
  yes,
• 27:49
  diversify.
• 27:49
  You
• 27:50
  have
• 27:50
  to.
• 27:50
  I,
• 27:51
  I
• 27:51
  agree.
• 27:51
  And
• 27:52
  the
• 27:52
  ability
• 27:52
  to
• 27:53
  transact
• 27:53
  from
• 27:53
  this
• 27:54
  is,
• 27:54
  is
• 27:54
  sort
• 27:55
  of
• 27:55
  the,
• 27:55
  the
• 27:55
  last
• 27:56
  puzzle
• 27:56
  piece
• 27:57
  to
• 27:57
  making
• 27:58
  this,
• 27:59
  you
• 27:59
  know,
• 27:59
  truly,
• 28:00
  truly
• 28:00
  game
• 28:00
  changing.
• 28:01
  I
• 28:01
  think
• 28:01
  some
• 28:01
  of
• 28:01
  the
• 28:02
  early
• 28:02
  research
• 28:02
  that
• 28:03
  we're
• 28:03
  seeing
• 28:03
  says
• 28:04
  that
• 28:05
  Traffic
• 28:06
  from
• 28:06
  these
• 28:07
  LLMs
• 28:08
  convert
• 28:09
  7x
• 28:10
  to
• 28:10
  traditional
• 28:10
  search.
• 28:11
  So
• 28:11
  you
• 28:11
  want
• 28:12
  to
• 28:12
  be
• 28:12
  in
• 28:13
  these
• 28:13
  results.
• 28:14
  So
• 28:14
  I
• 28:14
  think,
• 28:14
  I
• 28:15
  think
• 28:15
  what
• 28:15
  Mohit
• 28:15
  was
• 28:16
  highlighting
• 28:16
  around,
• 28:17
  you
• 28:18
  know,
• 28:18
  having
• 28:18
  really
• 28:19
  compelling
• 28:19
  content
• 28:20
  that's
• 28:21
  highly
• 28:21
  cited
• 28:22
  on
• 28:22
  reputable
• 28:23
  trusted
• 28:24
  sites,
• 28:25
  where
• 28:25
  you're
• 28:25
  getting
• 28:25
  those
• 28:26
  mentions
• 28:27
  is
• 28:27
  going
• 28:27
  to
• 28:27
  help
• 28:28
  you
• 28:28
  make
• 28:29
  it
• 28:29
  into
• 28:29
  the
• 28:29
  results
• 28:30
  that
• 28:30
  these
• 28:31
  models
• 28:31
  are
• 28:31
  looking
• 28:32
  at
• 28:32
  anyway.
• 28:33
  And
• 28:33
  so
• 28:34
  right
• 28:34
  now,
• 28:34
  I
• 28:34
  think
• 28:34
  you've
• 28:34
  got
• 28:35
  a
• 28:35
  budget
• 28:35
  for
• 28:35
  it,
• 28:35
  you've
• 28:36
  got
• 28:36
  to
• 28:36
  know
• 28:36
  it's
• 28:36
  coming.
• 28:37
  But
• 28:37
  you
• 28:37
  cannot
• 28:38
  lose
• 28:38
  the
• 28:38
  site
• 28:39
  for
• 28:39
  the
• 28:39
  compelling
• 28:40
  content
• 28:40
  that's
• 28:40
  going
• 28:41
  to
• 28:41
  get
• 28:41
  those
• 28:41
  mentions
• 28:41
  and
• 28:42
  get
• 28:42
  you
• 28:42
  on
• 28:42
  that
• 28:42
  page
• 28:43
  and
• 28:43
  get
• 28:43
  that,
• 28:43
  that
• 28:44
  conversion
• 28:44
  rate.
• 28:45
  100%.
• 28:46
  That's
• 28:46
  great.
• 28:46
  The
• 28:47
  last
• 28:47
  thing
• 28:47
  which
• 28:47
  I
• 28:47
  would
• 28:47
  add
• 28:48
  here,
• 28:48
  which
• 28:48
  we
• 28:48
  have
• 28:48
  not
• 28:49
  talked
• 28:49
  about
• 28:49
  is,
• 28:50
  listen,
• 28:50
  there
• 28:50
  was
• 28:50
  at
• 28:51
  least
• 28:51
  $100
• 28:51
  billion,
• 28:52
  if
• 28:52
  not
• 28:52
  more
• 28:53
  in
• 28:54
  search
• 28:54
  engine
• 28:54
  optimization,
• 28:55
  which
• 28:55
  was
• 28:56
  being
• 28:56
  spent
• 28:56
  by
• 28:56
  retail
• 28:57
  just
• 28:57
  in
• 28:57
  the
• 28:58
  US
• 28:58
  Alone.
• 28:58
  Right.
• 28:59
  So
• 28:59
  you're
• 28:59
  going
• 28:59
  to
• 29:00
  take
• 29:00
  a
• 29:00
  lot
• 29:00
  of
• 29:00
  those
• 29:00
  funds
• 29:01
  and
• 29:01
  you
• 29:01
  need
• 29:01
  to
• 29:02
  redirect.
• 29:03
  Right.
• 29:03
  So
• 29:03
  this
• 29:03
  is
• 29:03
  not
• 29:04
  about
• 29:05
  more
• 29:06
  money
• 29:06
  or
• 29:06
  more
• 29:06
  budgets
• 29:07
  kind
• 29:07
  of,
• 29:07
  you
• 29:07
  know,
• 29:08
  being
• 29:08
  put
• 29:08
  to
• 29:09
  the
• 29:09
  task
• 29:09
  here,
• 29:09
  but
• 29:09
  redirecting
• 29:10
  some
• 29:10
  of
• 29:10
  those
• 29:11
  funds
• 29:11
  towards
• 29:12
  where
• 29:12
  the
• 29:12
  market
• 29:13
  and
• 29:13
  the
• 29:13
  consumer
• 29:13
  is
• 29:14
  heading.
• 29:15
  That's
• 29:16
  really
• 29:16
  interesting
• 29:16
  too,
• 29:17
  Moet,
• 29:17
  because
• 29:17
  in
• 29:17
  a
• 29:17
  lot
• 29:17
  of
• 29:18
  ways,
• 29:18
  on
• 29:18
  some
• 29:18
  of,
• 29:19
  some
• 29:19
  of
• 29:21
  the
• 29:21
  ability,
• 29:21
  you
• 29:22
  can't
• 29:22
  even
• 29:22
  spend
• 29:23
  that
• 29:23
  in
• 29:23
  the
• 29:23
  way
• 29:24
  that
• 29:24
  you
• 29:24
  would
• 29:24
  on
• 29:24
  Google
• 29:25
  with
• 29:25
  some
• 29:25
  of
• 29:25
  the
• 29:25
  engines
• 29:26
  right
• 29:26
  now.
• 29:27
  Yes.
• 29:27
  You're
• 29:27
  having
• 29:27
  to
• 29:28
  do
• 29:28
  it
• 29:28
  more
• 29:28
  as
• 29:28
  an
• 29:28
  investment.
• 29:29
  And
• 29:29
  how
• 29:29
  do
• 29:29
  you
• 29:29
  get
• 29:29
  prepared
• 29:30
  for
• 29:30
  that
• 29:30
  day?
• 29:31
  That's
• 29:31
  really
• 29:31
  interesting
• 29:31
  too.
• 29:32
  Wow.
• 29:33
  All
• 29:33
  right.
• 29:33
  And
• 29:33
  this
• 29:33
  is
• 29:33
  just
• 29:34
  today.
• 29:34
  Right.
• 29:34
  So
• 29:35
  agentic
• 29:35
  AI
• 29:36
  is
• 29:36
  the
• 29:36
  future
• 29:36
  of
• 29:36
  where
• 29:37
  it's
• 29:37
  going
• 29:37
  and
• 29:37
  for
• 29:37
  that,
• 29:38
  that
• 29:38
  let's
• 29:38
  welcome
• 29:38
  David
• 29:39
  Dorff
• 29:39
  onto
• 29:39
  today's
• 29:40
  show.
• 29:49
  Joining
• 29:50
  us
• 29:50
  once
• 29:50
  again
• 29:50
  for
• 29:50
  five
• 29:51
  insightful
• 29:51
  minutes
• 29:52
  is
• 29:52
  one
• 29:52
  of
• 29:52
  our
• 29:52
  favorite
• 29:53
  recurring
• 29:53
  guests,
• 29:54
  David
• 29:55
  Dorff.
• 29:55
  David
• 29:55
  is
• 29:56
  the
• 29:56
  head
• 29:56
  of
• 29:56
  retail
• 29:56
  Industry
• 29:57
  solutions
• 29:57
  at
• 29:57
  aws
• 29:58
  and
• 29:58
  he
• 29:59
  always
• 29:59
  regales
• 29:59
  us
• 29:59
  with
• 30:00
  something
• 30:00
  fascinating
• 30:01
  about
• 30:01
  AI.
• 30:02
  David,
• 30:02
  welcome
• 30:03
  back
• 30:03
  to
• 30:03
  omnitalk.
• 30:04
  And
• 30:04
  let's
• 30:04
  get
• 30:04
  started
• 30:05
  with
• 30:05
  this.
• 30:05
  This
• 30:06
  when
• 30:06
  you
• 30:06
  were
• 30:06
  here
• 30:06
  in
• 30:07
  April,
• 30:07
  you
• 30:08
  talked
• 30:08
  about
• 30:08
  AI
• 30:09
  agents
• 30:09
  and
• 30:09
  how
• 30:09
  you
• 30:09
  foresaw
• 30:10
  them
• 30:10
  changing
• 30:11
  retail
• 30:11
  over
• 30:11
  the
• 30:12
  next
• 30:12
  five
• 30:12
  years.
• 30:13
  What
• 30:14
  has
• 30:14
  changed,
• 30:14
  if
• 30:14
  anything,
• 30:15
  in
• 30:16
  the
• 30:16
  last
• 30:16
  six
• 30:16
  months?
• 30:18
  Yeah,
• 30:18
  I'll
• 30:19
  tell
• 30:19
  you
• 30:19
  what.
• 30:20
  One
• 30:20
  thing
• 30:20
  that's
• 30:20
  changed
• 30:21
  is
• 30:21
  it's
• 30:21
  gone
• 30:21
  a
• 30:21
  lot
• 30:21
  faster
• 30:22
  than
• 30:22
  I
• 30:22
  imagined.
• 30:23
  There's
• 30:24
  been
• 30:24
  so
• 30:24
  many
• 30:24
  crazy
• 30:24
  things
• 30:25
  happening.
• 30:25
  Case
• 30:26
  in
• 30:26
  point,
• 30:27
  Amazon
• 30:27
  came
• 30:27
  out
• 30:28
  with
• 30:28
  the
• 30:28
  buy
• 30:28
  for
• 30:28
  me.
• 30:29
  Google's
• 30:29
  got
• 30:29
  a
• 30:30
  shopping
• 30:30
  agent.
• 30:30
  OpenAI's
• 30:31
  got
• 30:31
  a
• 30:31
  shopping
• 30:32
  agent
• 30:32
  now.
• 30:33
  It
• 30:33
  seems
• 30:33
  like
• 30:33
  they're
• 30:34
  all
• 30:34
  over
• 30:34
  the
• 30:34
  place.
• 30:34
  We
• 30:34
  have
• 30:34
  the
• 30:35
  agentic
• 30:36
  wars
• 30:36
  have
• 30:36
  begun
• 30:37
  I
• 30:37
  think.
• 30:38
  So
• 30:38
  it's,
• 30:38
  it's
• 30:39
  a
• 30:39
  race
• 30:39
  right
• 30:39
  now
• 30:40
  and
• 30:40
  I
• 30:41
  think
• 30:41
  this
• 30:41
  holiday
• 30:41
  season
• 30:42
  we're
• 30:42
  gonna
• 30:42
  see
• 30:42
  how
• 30:43
  this
• 30:43
  stuff
• 30:43
  really
• 30:43
  works
• 30:43
  in
• 30:44
  action.
• 30:44
  I
• 30:44
  think
• 30:44
  a
• 30:45
  lot
• 30:45
  of
• 30:45
  search
• 30:46
  is
• 30:46
  going
• 30:46
  to
• 30:46
  emanate
• 30:46
  from
• 30:47
  these
• 30:47
  gen
• 30:47
  AI
• 30:47
  platforms
• 30:48
  and
• 30:48
  I
• 30:49
  think
• 30:49
  Adobe
• 30:49
  was
• 30:49
  showing
• 30:50
  like
• 30:50
  a
• 30:50
  thousand
• 30:50
  percent
• 30:51
  year
• 30:51
  over
• 30:51
  year
• 30:52
  growth
• 30:52
  with
• 30:52
  gen
• 30:53
  AI
• 30:53
  leads
• 30:54
  coming
• 30:54
  in
• 30:54
  for
• 30:54
  retail
• 30:55
  purchases.
• 30:55
  So
• 30:56
  I
• 30:56
  think
• 30:56
  it's
• 30:57
  still
• 30:57
  a
• 30:57
  small
• 30:57
  slice
• 30:57
  of
• 30:58
  the
• 30:58
  pie,
• 30:58
  but
• 30:58
  I
• 30:58
  think
• 30:59
  it's
• 30:59
  going
• 30:59
  to
• 30:59
  grow
• 30:59
  quite
• 31:00
  a
• 31:00
  bit.
• 31:00
  And
• 31:00
  then
• 31:00
  I
• 31:00
  think
• 31:00
  there's
• 31:01
  a
• 31:01
  lot
• 31:01
  of
• 31:01
  standards
• 31:01
  that
• 31:01
  are
• 31:02
  emerging
• 31:02
  that
• 31:02
  are
• 31:02
  very
• 31:02
  cool.
• 31:03
  So
• 31:03
  I
• 31:03
  saw
• 31:03
  Fortner
• 31:04
  has
• 31:04
  a
• 31:04
  trusted
• 31:05
  agentic
• 31:06
  commerce
• 31:06
  Protocol
• 31:07
  and
• 31:07
  Visa,
• 31:07
  MasterCard
• 31:08
  and
• 31:08
  PayPal
• 31:08
  have
• 31:09
  got
• 31:09
  come
• 31:09
  up
• 31:09
  with
• 31:09
  their
• 31:10
  own
• 31:10
  standards
• 31:11
  around
• 31:11
  payment
• 31:11
  for
• 31:11
  agents.
• 31:12
  So
• 31:12
  there's
• 31:12
  a
• 31:13
  lot
• 31:13
  of
• 31:13
  change
• 31:13
  out
• 31:13
  there
• 31:14
  then.
• 31:14
  David,
• 31:15
  what
• 31:15
  happens
• 31:15
  for
• 31:16
  if
• 31:16
  I'm
• 31:16
  a
• 31:16
  retailer
• 31:17
  right
• 31:17
  now,
• 31:17
  how
• 31:17
  do
• 31:17
  I
• 31:18
  prepare
• 31:18
  for
• 31:18
  a
• 31:19
  holiday
• 31:19
  season
• 31:19
  where
• 31:20
  people
• 31:20
  are
• 31:20
  going
• 31:20
  to
• 31:20
  be
• 31:20
  asking
• 31:21
  these
• 31:21
  agents,
• 31:22
  you
• 31:22
  know,
• 31:22
  what
• 31:23
  do
• 31:23
  I
• 31:23
  get
• 31:23
  from
• 31:23
  my
• 31:23
  mother
• 31:24
  in
• 31:24
  law
• 31:24
  who
• 31:24
  hates
• 31:25
  the
• 31:25
  color
• 31:25
  green
• 31:26
  and
• 31:26
  everything
• 31:26
  I've
• 31:27
  given
• 31:27
  her
• 31:27
  in
• 31:27
  the
• 31:27
  history
• 31:28
  of
• 31:28
  Christmas.
• 31:29
  Yeah,
• 31:30
  yeah.
• 31:30
  So
• 31:31
  I
• 31:31
  think
• 31:31
  success
• 31:32
  increasingly
• 31:33
  depends
• 31:33
  on
• 31:33
  optimizing
• 31:34
  your
• 31:34
  website
• 31:34
  for
• 31:35
  both
• 31:35
  humans
• 31:35
  and
• 31:36
  agents.
• 31:36
  I
• 31:36
  know
• 31:36
  that
• 31:36
  sounds
• 31:37
  weird.
• 31:37
  We've
• 31:38
  all
• 31:38
  been
• 31:38
  doing
• 31:38
  search
• 31:39
  engine
• 31:39
  optimization
• 31:40
  and
• 31:40
  now
• 31:40
  we're
• 31:40
  starting
• 31:41
  to
• 31:41
  switch
• 31:41
  to
• 31:41
  generative
• 31:42
  engine
• 31:42
  optimization
• 31:43
  Geo.
• 31:44
  So
• 31:44
  really
• 31:45
  there's
• 31:45
  three
• 31:45
  things
• 31:45
  that
• 31:46
  I
• 31:46
  think
• 31:46
  retailers
• 31:46
  need
• 31:47
  to
• 31:47
  think
• 31:47
  about.
• 31:48
  Number
• 31:48
  one
• 31:48
  is
• 31:48
  what
• 31:48
  is
• 31:49
  your
• 31:49
  strategy
• 31:49
  for
• 31:49
  inbound
• 31:50
  agents?
• 31:51
  Some
• 31:52
  retailers
• 31:52
  may
• 31:52
  choose
• 31:53
  to
• 31:53
  block
• 31:53
  them.
• 31:53
  Understood.
• 31:54
  Some
• 31:54
  may
• 31:54
  want
• 31:55
  to
• 31:55
  accept
• 31:55
  them.
• 31:55
  But
• 31:55
  make
• 31:56
  it
• 31:56
  easier
• 31:56
  for
• 31:57
  agents
• 31:57
  to
• 31:57
  actually
• 31:57
  get
• 31:58
  the
• 31:58
  data
• 31:58
  that
• 31:58
  they
• 31:58
  need
• 31:58
  to
• 31:59
  execute
• 31:59
  a
• 32:00
  product
• 32:00
  lookup
• 32:00
  and
• 32:01
  an
• 32:01
  eventual
• 32:01
  checkout.
• 32:02
  The
• 32:03
  second
• 32:03
  thing
• 32:03
  they
• 32:03
  need
• 32:03
  to
• 32:04
  think
• 32:04
  about
• 32:04
  is
• 32:04
  what's
• 32:05
  your
• 32:05
  outbound
• 32:05
  agent
• 32:06
  strategy?
• 32:06
  So
• 32:07
  do
• 32:07
  you
• 32:07
  want
• 32:07
  to
• 32:08
  extend
• 32:08
  your
• 32:08
  assortment
• 32:09
  kind
• 32:09
  of
• 32:09
  like
• 32:09
  you
• 32:09
  would
• 32:09
  do
• 32:09
  with
• 32:10
  a
• 32:10
  marketplace,
• 32:10
  but
• 32:11
  by
• 32:11
  creating
• 32:11
  agents
• 32:12
  that
• 32:12
  go
• 32:12
  out
• 32:12
  to
• 32:12
  other
• 32:14
  platforms
• 32:14
  and
• 32:14
  buy
• 32:15
  on
• 32:15
  behalf
• 32:15
  of
• 32:15
  your
• 32:16
  customers?
• 32:17
  So
• 32:17
  that
• 32:18
  may
• 32:18
  work
• 32:18
  in
• 32:18
  some
• 32:18
  cases,
• 32:19
  in
• 32:19
  some
• 32:19
  it
• 32:19
  may
• 32:19
  not.
• 32:20
  And
• 32:20
  then
• 32:21
  the
• 32:21
  third
• 32:21
  thing
• 32:21
  they
• 32:21
  need
• 32:22
  to
• 32:22
  look
• 32:22
  at
• 32:23
  is
• 32:23
  what
• 32:23
  do
• 32:24
  you
• 32:24
  want
• 32:24
  to
• 32:24
  do
• 32:24
  with
• 32:24
  on
• 32:25
  site?
• 32:25
  Do
• 32:25
  you
• 32:26
  want
• 32:26
  to
• 32:26
  have
• 32:26
  an
• 32:26
  agent
• 32:26
  on
• 32:27
  your
• 32:27
  site
• 32:27
  like
• 32:28
  Amazon
• 32:28
  Rufus
• 32:29
  for
• 32:29
  example,
• 32:29
  that
• 32:30
  can
• 32:30
  help
• 32:30
  make
• 32:30
  those
• 32:30
  recommendations
• 32:31
  so
• 32:32
  that
• 32:32
  you're
• 32:32
  capturing
• 32:32
  the
• 32:33
  customers
• 32:33
  and
• 32:33
  not,
• 32:34
  you
• 32:34
  know,
• 32:34
  just
• 32:34
  letting
• 32:34
  them
• 32:35
  go
• 32:35
  off
• 32:35
  to
• 32:35
  some
• 32:35
  LLM
• 32:36
  platform.
• 32:37
  So
• 32:37
  I
• 32:37
  think
• 32:38
  if
• 32:38
  they
• 32:38
  look
• 32:38
  at
• 32:38
  inbound,
• 32:39
  outbound
• 32:40
  and
• 32:40
  on
• 32:41
  site,
• 32:41
  those
• 32:41
  are
• 32:41
  two
• 32:42
  really
• 32:42
  big
• 32:42
  things
• 32:43
  for
• 32:43
  agents
• 32:43
  in
• 32:43
  commerce
• 32:44
  today.
• 32:45
  Oh
• 32:45
  my
• 32:46
  God,
• 32:46
  David,
• 32:46
  I
• 32:46
  have
• 32:46
  so
• 32:47
  many
• 32:47
  questions,
• 32:47
  but
• 32:47
  we
• 32:48
  only
• 32:48
  have
• 32:48
  five
• 32:48
  minutes,
• 32:49
  so.
• 32:49
  All
• 32:49
  right,
• 32:50
  I'm
• 32:50
  gonna
• 32:50
  try
• 32:50
  to
• 32:50
  boil.
• 32:51
  I'm
• 32:51
  gonna
• 32:51
  try
• 32:51
  to
• 32:51
  boil
• 32:51
  down
• 32:52
  everything
• 32:52
  in
• 32:52
  my
• 32:52
  head
• 32:52
  into
• 32:53
  this,
• 32:53
  so.
• 32:53
  So
• 32:54
  if,
• 32:54
  if
• 32:54
  that's
• 32:54
  the
• 32:55
  case,
• 32:55
  what
• 32:55
  technical
• 32:56
  infrastructure
• 32:57
  do
• 32:57
  retailers
• 32:57
  need
• 32:58
  to
• 32:58
  be
• 32:58
  successful
• 32:58
  given
• 32:59
  whatever
• 32:59
  approach
• 32:59
  they
• 33:00
  want
• 33:00
  to
• 33:00
  take?
• 33:01
  Yeah,
• 33:01
  so
• 33:02
  right
• 33:02
  now,
• 33:02
  the
• 33:02
  way
• 33:03
  a
• 33:03
  lot
• 33:03
  of
• 33:03
  these
• 33:03
  agents
• 33:03
  execute
• 33:04
  checkout
• 33:05
  is
• 33:05
  through
• 33:05
  the
• 33:06
  browser.
• 33:06
  And
• 33:07
  so
• 33:07
  they're
• 33:07
  sort
• 33:07
  of
• 33:07
  emulating
• 33:08
  a
• 33:08
  person
• 33:08
  clicking
• 33:09
  and
• 33:09
  all
• 33:09
  that
• 33:10
  kind
• 33:10
  of
• 33:10
  stuff.
• 33:10
  They
• 33:10
  can
• 33:10
  use
• 33:11
  something
• 33:11
  like
• 33:11
  Amazon
• 33:12
  Nova
• 33:13
  act,
• 33:13
  which
• 33:14
  is
• 33:14
  a
• 33:14
  browser
• 33:14
  based
• 33:15
  LLM,
• 33:16
  but
• 33:16
  that
• 33:16
  can
• 33:16
  be
• 33:17
  unreliable
• 33:17
  and
• 33:17
  tricky.
• 33:18
  Lots
• 33:18
  of
• 33:18
  JavaScript
• 33:19
  can
• 33:19
  mess
• 33:19
  it
• 33:19
  up
• 33:20
  and
• 33:20
  things
• 33:20
  like
• 33:20
  that.
• 33:21
  What
• 33:21
  retailers
• 33:21
  need
• 33:22
  to
• 33:22
  think
• 33:22
  about
• 33:22
  is
• 33:23
  how
• 33:23
  can
• 33:23
  I
• 33:23
  avail
• 33:23
  my
• 33:24
  product
• 33:24
  catalog
• 33:24
  to
• 33:25
  these
• 33:25
  LLMs?
• 33:26
  So
• 33:26
  you
• 33:26
  may
• 33:26
  want
• 33:26
  to
• 33:27
  create
• 33:27
  some
• 33:27
  APIs
• 33:28
  to
• 33:28
  make
• 33:28
  it
• 33:28
  easier.
• 33:29
  We
• 33:29
  really
• 33:29
  need
• 33:29
  to
• 33:29
  digitize
• 33:30
  that
• 33:30
  interface.
• 33:31
  That
• 33:32
  way
• 33:32
  agents
• 33:32
  can
• 33:33
  find
• 33:33
  the
• 33:33
  products
• 33:33
  that
• 33:33
  they're
• 33:34
  looking
• 33:34
  for
• 33:34
  and
• 33:34
  execute
• 33:35
  those
• 33:35
  checkouts
• 33:35
  a
• 33:35
  little
• 33:36
  bit
• 33:36
  easier.
• 33:36
  And
• 33:37
  the
• 33:37
  other
• 33:37
  thing
• 33:37
  we
• 33:37
  need
• 33:38
  to
• 33:38
  keep
• 33:38
  an
• 33:38
  eye
• 33:38
  on,
• 33:38
  like
• 33:39
  if
• 33:39
  you're
• 33:39
  having
• 33:39
  an
• 33:39
  on
• 33:40
  site
• 33:40
  LLM
• 33:41
  for
• 33:41
  conversational
• 33:42
  search,
• 33:43
  we're
• 33:43
  starting
• 33:43
  to
• 33:43
  see
• 33:44
  domain
• 33:44
  specific
• 33:45
  LLMs
• 33:45
  come
• 33:45
  to
• 33:46
  market.
• 33:46
  So
• 33:46
  we've
• 33:47
  seen
• 33:47
  some
• 33:47
  for
• 33:47
  healthcare
• 33:48
  and
• 33:48
  finance,
• 33:49
  and
• 33:49
  I
• 33:49
  think
• 33:49
  retail
• 33:50
  is
• 33:50
  not
• 33:50
  far
• 33:50
  behind
• 33:51
  where
• 33:51
  we'll
• 33:51
  have
• 33:51
  large
• 33:52
  language
• 33:52
  models
• 33:53
  that
• 33:53
  are
• 33:53
  trained
• 33:53
  specifically
• 33:54
  on
• 33:54
  product
• 33:54
  catalogs
• 33:55
  to
• 33:55
  make
• 33:55
  really
• 33:56
  clean
• 33:56
  recommendations.
• 33:57
  So
• 33:57
  there's
• 33:57
  some
• 33:58
  cool
• 33:58
  stuff
• 33:58
  coming
• 33:58
  around
• 33:58
  the
• 33:59
  corner.
• 34:00
  Wow.
• 34:01
  I
• 34:01
  don't
• 34:02
  even
• 34:02
  know
• 34:02
  if
• 34:03
  I
• 34:03
  can
• 34:03
  ask
• 34:03
  you
• 34:03
  this
• 34:04
  without
• 34:04
  having
• 34:04
  more
• 34:04
  questions,
• 34:05
  like
• 34:05
  Chris
• 34:05
  said,
• 34:05
  but
• 34:05
  if
• 34:06
  you
• 34:06
  had
• 34:06
  a
• 34:06
  crystal
• 34:06
  ball,
• 34:07
  what
• 34:08
  do
• 34:08
  you
• 34:08
  think
• 34:08
  it
• 34:08
  would
• 34:08
  reveal
• 34:09
  about
• 34:09
  the
• 34:09
  future
• 34:10
  of
• 34:10
  agentic
• 34:10
  commerce?
• 34:11
  David.
• 34:13
  So
• 34:14
  just
• 34:14
  like
• 34:14
  the
• 34:15
  chief
• 34:15
  Digital
• 34:15
  officer
• 34:16
  kind
• 34:16
  of
• 34:16
  ushered
• 34:17
  in
• 34:17
  E
• 34:17
  commerce
• 34:18
  for
• 34:18
  retailers,
• 34:18
  I
• 34:19
  think
• 34:19
  we're
• 34:19
  going
• 34:19
  to
• 34:19
  see
• 34:20
  more
• 34:20
  chief
• 34:20
  AI
• 34:21
  officers
• 34:21
  popping
• 34:22
  up.
• 34:22
  You
• 34:22
  probably
• 34:22
  saw
• 34:23
  Lululemon.
• 34:25
  Yeah,
• 34:25
  yeah,
• 34:26
  they
• 34:26
  just
• 34:26
  named
• 34:26
  wow.
• 34:27
  Okay,
• 34:27
  officers.
• 34:28
  And
• 34:28
  I
• 34:29
  think
• 34:29
  that's
• 34:29
  important.
• 34:30
  You
• 34:30
  really
• 34:30
  need
• 34:30
  somebody
• 34:31
  that's
• 34:31
  tasked
• 34:31
  with
• 34:32
  getting
• 34:32
  AI
• 34:33
  in
• 34:33
  the
• 34:33
  whole
• 34:33
  business.
• 34:34
  It's
• 34:35
  not
• 34:35
  just
• 34:35
  about
• 34:35
  commerce.
• 34:36
  There's
• 34:36
  a
• 34:36
  lot
• 34:37
  of
• 34:37
  really
• 34:37
  cool
• 34:37
  stuff
• 34:37
  you
• 34:38
  can
• 34:38
  do
• 34:38
  on
• 34:38
  the
• 34:38
  back
• 34:38
  end
• 34:38
  too.
• 34:40
  So
• 34:40
  automating
• 34:41
  decisions
• 34:41
  around
• 34:42
  forecasting,
• 34:43
  pricing
• 34:44
  allocations,
• 34:45
  marketing,
• 34:45
  there's
• 34:46
  a
• 34:46
  lot
• 34:46
  of
• 34:46
  really
• 34:47
  good
• 34:47
  things
• 34:47
  that
• 34:47
  agents
• 34:48
  can
• 34:48
  help
• 34:48
  with
• 34:48
  on
• 34:49
  the
• 34:49
  back
• 34:49
  end.
• 34:50
  So
• 34:50
  I
• 34:50
  think
• 34:50
  we're
• 34:50
  going
• 34:50
  to
• 34:50
  see
• 34:50
  a
• 34:51
  lot
• 34:51
  more
• 34:51
  of
• 34:51
  that
• 34:51
  as
• 34:52
  well.
• 34:52
  And
• 34:52
  that's
• 34:52
  all
• 34:52
  going
• 34:52
  to
• 34:52
  lead
• 34:52
  to
• 34:53
  better
• 34:53
  customer
• 34:53
  experiences
• 34:54
  in
• 34:54
  the
• 34:54
  long
• 34:55
  run.
• 34:55
  And
• 34:56
  if
• 34:56
  anybody's
• 34:57
  interested.
• 34:58
  Granger,
• 34:59
  Cisco
• 34:59
  and
• 34:59
  Fanatics
• 35:00
  are
• 35:00
  going
• 35:00
  to
• 35:00
  be
• 35:00
  talking
• 35:00
  about
• 35:01
  their
• 35:01
  use
• 35:01
  of
• 35:01
  agents
• 35:02
  at
• 35:02
  Re
• 35:03
  Invent,
• 35:03
  which
• 35:03
  is
• 35:03
  our
• 35:04
  user
• 35:04
  conference
• 35:04
  coming
• 35:04
  up
• 35:05
  in
• 35:05
  November
• 35:05
  and
• 35:06
  Las
• 35:07
  Vegas.
• 35:08
  So
• 35:08
  that
• 35:08
  said,
• 35:09
  I
• 35:09
  really
• 35:09
  think
• 35:09
  Agenic
• 35:10
  Commerce
• 35:11
  is
• 35:11
  going
• 35:11
  to
• 35:11
  disrupt
• 35:12
  the
• 35:12
  retail
• 35:12
  industry
• 35:13
  in
• 35:13
  much
• 35:13
  the
• 35:13
  same
• 35:14
  way
• 35:14
  E
• 35:14
  commerce
• 35:15
  did
• 35:15
  back
• 35:15
  in
• 35:15
  the
• 35:15
  1990s.
• 35:17
  So
• 35:17
  this
• 35:17
  is
• 35:17
  a
• 35:17
  retailer's
• 35:18
  opportunity
• 35:18
  to
• 35:19
  sort
• 35:19
  of
• 35:19
  stay
• 35:19
  ahead
• 35:20
  and
• 35:20
  understand
• 35:21
  how
• 35:21
  this
• 35:21
  is
• 35:21
  going
• 35:21
  to
• 35:22
  work
• 35:22
  and
• 35:22
  make
• 35:22
  it
• 35:22
  a
• 35:22
  competitive
• 35:23
  advantage
• 35:23
  or
• 35:24
  risk
• 35:24
  falling
• 35:24
  behind.
• 35:25
  Wow.
• 35:25
  Wow.
• 35:26
  Great
• 35:26
  stuff,
• 35:26
  David.
• 35:27
  Oh
• 35:27
  my
• 35:27
  gosh,
• 35:28
  great
• 35:28
  stuff.
• 35:28
  Thank
• 35:28
  you.
• 35:33
  All
• 35:33
  right,
• 35:34
  Headline
• 35:34
  number
• 35:34
  four
• 35:34
  Sephora
• 35:35
  has
• 35:35
  debuted
• 35:36
  My
• 35:36
  Sephora
• 35:37
  Storefront,
• 35:37
  an
• 35:37
  affiliate
• 35:38
  platform
• 35:38
  that
• 35:39
  gives
• 35:39
  us
• 35:39
  influencers
• 35:40
  a
• 35:40
  new
• 35:40
  opportunity
• 35:41
  to
• 35:41
  build
• 35:41
  shoppable
• 35:42
  digital
• 35:43
  storefronts
• 35:43
  and
• 35:44
  share
• 35:44
  product
• 35:44
  recommendations
• 35:45
  with
• 35:45
  their
• 35:46
  followers.
• 35:46
  According
• 35:47
  to
• 35:47
  Retail
• 35:47
  Touchpoints,
• 35:48
  the
• 35:48
  platform
• 35:48
  is
• 35:49
  integrated
• 35:49
  into
• 35:49
  sephora.com
• 35:50
  and
• 35:51
  the
• 35:51
  Sephora
• 35:51
  app
• 35:52
  and
• 35:52
  it
• 35:52
  offers
• 35:52
  the
• 35:53
  following
• 35:53
  1.
• 35:54
  Fully
• 35:54
  customizable
• 35:55
  digital
• 35:55
  storefronts
• 35:56
  2.
• 35:57
  Shareable
• 35:57
  shoppable
• 35:58
  links
• 35:58
  optimized
• 35:59
  at
• 35:59
  first
• 35:59
  optimized
• 36:00
  for
• 36:00
  all
• 36:00
  major
• 36:00
  social
• 36:01
  platforms
• 36:02
  3.
• 36:02
  Access
• 36:02
  to
• 36:02
  Sephora's
• 36:03
  Beauty
• 36:03
  Insider
• 36:04
  loyalty
• 36:04
  program,
• 36:05
  including
• 36:05
  popular
• 36:05
  brands
• 36:06
  and
• 36:06
  the
• 36:07
  Latest
• 36:07
  product
• 36:07
  searches
• 36:08
  4
• 36:08
  year
• 36:09
  round
• 36:09
  commission
• 36:09
  opportunities.
• 36:10
  Yes
• 36:10
  please.
• 36:11
  And
• 36:11
  5
• 36:12
  full
• 36:12
  integration
• 36:12
  with
• 36:13
  Sephora's
• 36:13
  data
• 36:13
  analytics
• 36:14
  and
• 36:14
  performance
• 36:15
  insights.
• 36:16
  And
• 36:16
  I'm
• 36:17
  actually
• 36:17
  going
• 36:17
  to
• 36:17
  go
• 36:17
  to
• 36:17
  you
• 36:18
  first
• 36:18
  on
• 36:18
  this
• 36:18
  one.
• 36:19
  I'm
• 36:19
  curious,
• 36:19
  are
• 36:19
  you
• 36:19
  buying
• 36:20
  into
• 36:20
  the
• 36:20
  hype
• 36:21
  that
• 36:21
  the
• 36:21
  Sephora
• 36:22
  team
• 36:22
  is
• 36:22
  building
• 36:22
  up
• 36:23
  quite
• 36:23
  a
• 36:23
  bit
• 36:23
  on
• 36:24
  social
• 36:24
  media
• 36:24
  over
• 36:24
  the
• 36:25
  past
• 36:25
  week
• 36:25
  around
• 36:25
  the
• 36:26
  launch
• 36:26
  of
• 36:27
  my
• 36:27
  Sephora
• 36:27
  storefront?
• 36:29
  I'm
• 36:30
  buying
• 36:30
  it
• 36:30
  because
• 36:31
  Are
• 36:31
  you
• 36:31
  hook,
• 36:32
  line
• 36:32
  and
• 36:32
  sticker.
• 36:33
  Hook,
• 36:33
  line
• 36:33
  and
• 36:34
  sinker.
• 36:34
  I
• 36:34
  think
• 36:34
  that
• 36:35
  there's
• 36:35
  a
• 36:35
  lot
• 36:36
  of
• 36:36
  benefit
• 36:37
  coming
• 36:37
  to
• 36:37
  all
• 36:38
  parties
• 36:38
  involved
• 36:38
  from
• 36:38
  this.
• 36:39
  Number
• 36:39
  one,
• 36:39
  it's
• 36:40
  great
• 36:40
  for
• 36:40
  Sephora
• 36:40
  because
• 36:41
  it'll
• 36:41
  attract
• 36:41
  more
• 36:41
  influencers
• 36:42
  to
• 36:42
  the
• 36:42
  platform.
• 36:43
  It's
• 36:43
  easier
• 36:43
  to
• 36:44
  use.
• 36:44
  It
• 36:45
  gets
• 36:45
  Sephora
• 36:46
  more
• 36:46
  content
• 36:46
  to
• 36:47
  Mohead
• 36:47
  and
• 36:47
  Joanna's
• 36:48
  earlier
• 36:48
  points
• 36:48
  in
• 36:49
  the
• 36:49
  last
• 36:49
  story
• 36:49
  because
• 36:50
  they'll
• 36:50
  show
• 36:50
  up
• 36:51
  in
• 36:51
  language
• 36:51
  based
• 36:51
  searches
• 36:52
  because
• 36:53
  these
• 36:53
  content
• 36:53
  creators
• 36:54
  are
• 36:54
  the
• 36:54
  ones
• 36:54
  that
• 36:54
  are
• 36:54
  going
• 36:55
  deep
• 36:55
  on
• 36:55
  like
• 36:56
  what
• 36:56
  should
• 36:56
  I
• 36:56
  wear
• 36:57
  for
• 36:57
  my
• 36:57
  fall
• 36:57
  family
• 36:58
  photos?
• 36:58
  What
• 36:59
  makeup
• 36:59
  look
• 36:59
  should
• 36:59
  I
• 36:59
  wear?
• 37:00
  Like
• 37:00
  they're
• 37:00
  doing
• 37:00
  content
• 37:01
  that
• 37:01
  specifically
• 37:02
  serves
• 37:02
  that
• 37:03
  context.
• 37:04
  So
• 37:04
  I
• 37:04
  think
• 37:04
  that's
• 37:04
  great
• 37:05
  for
• 37:05
  Sephora
• 37:05
  because
• 37:06
  now
• 37:06
  people
• 37:06
  are
• 37:06
  going
• 37:07
  to
• 37:07
  be
• 37:07
  landing
• 37:07
  directly
• 37:08
  on
• 37:08
  these
• 37:08
  Sephora
• 37:09
  pages.
• 37:10
  They're
• 37:10
  still
• 37:10
  being
• 37:11
  able
• 37:11
  to
• 37:11
  link
• 37:11
  all
• 37:12
  of
• 37:12
  their
• 37:12
  rewards
• 37:13
  programs,
• 37:13
  which
• 37:13
  are
• 37:13
  huge
• 37:14
  for
• 37:14
  Sephora
• 37:15
  shoppers.
• 37:15
  And
• 37:16
  best
• 37:16
  of
• 37:17
  all,
• 37:17
  they're
• 37:17
  only
• 37:17
  paying
• 37:18
  for
• 37:18
  that
• 37:18
  content
• 37:19
  when
• 37:19
  something
• 37:20
  sells.
• 37:20
  So
• 37:20
  if
• 37:21
  Sephora
• 37:21
  isn't
• 37:21
  making
• 37:22
  a
• 37:22
  huge
• 37:22
  upfront
• 37:23
  investment
• 37:23
  here
• 37:24
  in,
• 37:24
  you
• 37:24
  know,
• 37:25
  all
• 37:25
  the
• 37:25
  content
• 37:26
  to
• 37:26
  show
• 37:26
  up
• 37:26
  on
• 37:26
  those
• 37:27
  language
• 37:27
  Based
• 37:27
  searches.
• 37:28
  And
• 37:28
  then
• 37:28
  finally,
• 37:29
  you
• 37:29
  know,
• 37:29
  for
• 37:29
  the
• 37:29
  influencers,
• 37:30
  it
• 37:30
  cuts
• 37:31
  out
• 37:31
  these
• 37:31
  ltk
• 37:32
  or
• 37:32
  shop
• 37:32
  my
• 37:33
  searches.
• 37:33
  It's
• 37:34
  really
• 37:34
  clunky
• 37:35
  still
• 37:35
  for
• 37:35
  followers
• 37:36
  to
• 37:36
  get,
• 37:37
  you
• 37:37
  know,
• 37:37
  to
• 37:37
  this
• 37:38
  person's
• 37:38
  page,
• 37:38
  log
• 37:39
  in,
• 37:39
  then
• 37:39
  get
• 37:40
  directed
• 37:40
  to
• 37:40
  Sephora
• 37:41
  to
• 37:41
  buy
• 37:41
  the
• 37:42
  product
• 37:42
  that
• 37:42
  they're
• 37:42
  looking
• 37:42
  for.
• 37:43
  It's
• 37:43
  completely
• 37:44
  frictionless.
• 37:45
  And
• 37:45
  I
• 37:45
  think
• 37:45
  the,
• 37:46
  the
• 37:46
  more
• 37:46
  that
• 37:46
  people
• 37:47
  buy,
• 37:47
  the
• 37:47
  better
• 37:47
  for
• 37:48
  the
• 37:48
  influencers,
• 37:48
  the
• 37:48
  better
• 37:49
  for
• 37:49
  Sephora.
• 37:50
  Okay,
• 37:51
  so
• 37:51
  you're
• 37:51
  all
• 37:51
  in,
• 37:51
  you're
• 37:52
  all
• 37:52
  in.
• 37:52
  Jumping
• 37:53
  into
• 37:53
  the
• 37:53
  deep
• 37:53
  end
• 37:53
  of
• 37:53
  the
• 37:53
  pool.
• 37:55
  Mo,
• 37:55
  what
• 37:55
  do
• 37:55
  you
• 37:55
  think?
• 37:56
  You
• 37:56
  know,
• 37:57
  just
• 37:57
  listening
• 37:57
  to
• 37:58
  this
• 37:58
  conversation
• 37:58
  and
• 37:59
  the
• 37:59
  things
• 38:00
  which
• 38:00
  we
• 38:00
  talked
• 38:00
  about,
• 38:01
  I,
• 38:01
  I
• 38:01
  envision
• 38:02
  maybe
• 38:02
  two
• 38:03
  or
• 38:03
  three
• 38:03
  years
• 38:03
  down
• 38:03
  the
• 38:04
  line
• 38:04
  we
• 38:04
  are
• 38:04
  doing
• 38:04
  the
• 38:04
  show
• 38:05
  and
• 38:06
  if
• 38:06
  you
• 38:06
  want
• 38:06
  to
• 38:06
  buy
• 38:06
  something,
• 38:07
  we
• 38:07
  just
• 38:07
  close
• 38:07
  our
• 38:08
  eyes
• 38:08
  and
• 38:08
  think
• 38:08
  about
• 38:08
  it.
• 38:09
  I'm
• 38:09
  kidding.
• 38:09
  But
• 38:09
  that's
• 38:10
  the
• 38:10
  future,
• 38:10
  right?
• 38:11
  That's
• 38:11
  the
• 38:11
  future
• 38:11
  of,
• 38:12
  you
• 38:12
  know,
• 38:13
  frictionless
• 38:13
  integration
• 38:14
  between
• 38:15
  machines
• 38:16
  and,
• 38:16
  you
• 38:17
  know,
• 38:18
  our
• 38:18
  day
• 38:18
  to
• 38:18
  day
• 38:18
  lives.
• 38:18
  But
• 38:19
  if
• 38:20
  you
• 38:20
  kind
• 38:20
  of
• 38:20
  think
• 38:20
  about
• 38:21
  this,
• 38:21
  listen,
• 38:21
  right,
• 38:22
  Beauty
• 38:22
  is
• 38:22
  one
• 38:22
  sector
• 38:23
  which
• 38:23
  has
• 38:23
  been
• 38:24
  probably
• 38:25
  one
• 38:25
  of
• 38:25
  the
• 38:25
  biggest
• 38:25
  benefactors
• 38:26
  of
• 38:27
  social.
• 38:29
  Almost
• 38:29
  70,
• 38:30
  75%
• 38:30
  of
• 38:31
  beauty
• 38:31
  purchases
• 38:31
  are
• 38:32
  influenced
• 38:32
  by
• 38:32
  some
• 38:33
  kind
• 38:33
  of
• 38:33
  social
• 38:33
  media
• 38:34
  or
• 38:34
  influencer
• 38:34
  marketing.
• 38:35
  We
• 38:35
  all
• 38:35
  know
• 38:35
  that,
• 38:37
  you
• 38:37
  know,
• 38:37
  anywhere
• 38:37
  between
• 38:38
  75
• 38:38
  to
• 38:39
  80%
• 38:39
  of
• 38:39
  that
• 38:40
  discovery
• 38:40
  as
• 38:41
  it
• 38:41
  relates
• 38:41
  to
• 38:42
  new
• 38:42
  brands
• 38:43
  and
• 38:43
  new
• 38:43
  products
• 38:44
  is
• 38:44
  influenced
• 38:45
  by
• 38:45
  social.
• 38:45
  So
• 38:46
  those
• 38:46
  are
• 38:47
  some
• 38:47
  very,
• 38:47
  very
• 38:48
  big
• 38:48
  numbers.
• 38:49
  I
• 38:50
  think
• 38:50
  what
• 38:50
  Sephora
• 38:51
  has
• 38:51
  built
• 38:51
  here,
• 38:51
  to
• 38:52
  Anne's
• 38:52
  point,
• 38:53
  is
• 38:54
  a
• 38:55
  very
• 38:56
  lucrative
• 38:56
  and
• 38:57
  frictionless
• 38:57
  platform.
• 38:58
  The
• 38:58
  question
• 38:58
  in
• 38:59
  my
• 38:59
  mind
• 38:59
  is
• 39:01
  what
• 39:01
  creators
• 39:02
  and
• 39:02
  expert
• 39:03
  voices
• 39:03
  are
• 39:04
  already
• 39:04
  part
• 39:04
  of
• 39:04
  this
• 39:05
  ecosystem
• 39:05
  now
• 39:06
  and
• 39:07
  how
• 39:07
  many
• 39:07
  are
• 39:08
  they
• 39:08
  able
• 39:08
  to
• 39:08
  successfully
• 39:09
  get
• 39:10
  onto
• 39:10
  the
• 39:10
  system?
• 39:11
  And
• 39:12
  if,
• 39:12
  if
• 39:13
  that
• 39:13
  is,
• 39:14
  if
• 39:14
  that,
• 39:14
  let's
• 39:15
  just
• 39:15
  say
• 39:15
  if
• 39:15
  that
• 39:15
  is
• 39:15
  true,
• 39:16
  this
• 39:16
  is
• 39:16
  going
• 39:16
  to
• 39:16
  be
• 39:17
  a
• 39:17
  huge,
• 39:17
  huge
• 39:18
  traffic
• 39:18
  driver.
• 39:19
  It's
• 39:19
  going
• 39:19
  to
• 39:19
  be
• 39:19
  a
• 39:19
  game
• 39:20
  changer
• 39:20
  for
• 39:20
  Sephora.
• 39:22
  So
• 39:22
  yeah,
• 39:23
  I
• 39:23
  mean
• 39:23
  it
• 39:23
  all
• 39:23
  kind
• 39:24
  of
• 39:24
  depends
• 39:24
  into,
• 39:25
  you
• 39:25
  know,
• 39:25
  adoption
• 39:26
  and
• 39:27
  the
• 39:28
  quality
• 39:29
  of
• 39:29
  people
• 39:29
  who,
• 39:30
  who
• 39:30
  we
• 39:30
  can,
• 39:31
  who
• 39:31
  they
• 39:31
  can
• 39:31
  sign
• 39:31
  up
• 39:32
  for,
• 39:32
  for
• 39:33
  this
• 39:33
  platform.
• 39:34
  Okay,
• 39:35
  Joanne,
• 39:36
  what
• 39:36
  do
• 39:36
  you
• 39:36
  think?
• 39:36
  Joanne,
• 39:37
  are
• 39:37
  you,
• 39:37
  are
• 39:37
  you
• 39:37
  in
• 39:37
  alignment
• 39:38
  with
• 39:38
  these
• 39:38
  two
• 39:38
  or
• 39:39
  do
• 39:39
  you,
• 39:39
  do
• 39:39
  you
• 39:39
  want
• 39:40
  to
• 39:40
  take
• 39:40
  a
• 39:40
  different
• 39:40
  spin
• 39:40
  here?
• 39:41
  I,
• 39:42
  I'm
• 39:42
  sad
• 39:43
  and
• 39:43
  boring
• 39:43
  and
• 39:44
  I
• 39:44
  think
• 39:44
  that
• 39:44
  I,
• 39:45
  I
• 39:45
  am
• 39:45
  in
• 39:45
  alignment
• 39:46
  that
• 39:46
  I,
• 39:46
  I
• 39:46
  like
• 39:47
  the
• 39:47
  idea
• 39:47
  of
• 39:48
  this
• 39:50
  and
• 39:50
  I
• 39:50
  think
• 39:50
  that
• 39:51
  Sephora
• 39:52
  had
• 39:53
  a
• 39:53
  great,
• 39:54
  a
• 39:54
  great
• 39:54
  idea
• 39:55
  in
• 39:55
  how
• 39:56
  to,
• 39:56
  how
• 39:56
  to
• 39:57
  connect
• 39:57
  these
• 39:57
  influencers.
• 39:58
  Knowing
• 39:58
  the
• 39:59
  stats
• 39:59
  that
• 39:59
  Mohit
• 40:00
  shared,
• 40:01
  knowing
• 40:01
  that
• 40:01
  just
• 40:01
  in
• 40:02
  general,
• 40:02
  60%
• 40:03
  of
• 40:03
  consumers
• 40:03
  are
• 40:03
  doing
• 40:04
  all
• 40:04
  of
• 40:04
  their
• 40:04
  beauty
• 40:05
  research
• 40:05
  online
• 40:05
  as
• 40:06
  well.
• 40:07
  So
• 40:07
  we
• 40:07
  can
• 40:08
  see
• 40:09
  all
• 40:09
  of,
• 40:09
  all
• 40:10
  of
• 40:10
  the,
• 40:10
  the
• 40:11
  benefit
• 40:11
  of
• 40:11
  that
• 40:11
  traffic.
• 40:12
  I
• 40:12
  think
• 40:12
  the,
• 40:13
  the
• 40:13
  Question
• 40:13
  I
• 40:13
  had
• 40:14
  was
• 40:14
  how
• 40:14
  it's
• 40:15
  going
• 40:15
  to
• 40:15
  connect
• 40:15
  from
• 40:16
  Social
• 40:16
  to
• 40:17
  the,
• 40:17
  the
• 40:17
  Sephora
• 40:18
  store
• 40:18
  itself.
• 40:20
  Because
• 40:20
  all
• 40:20
  those
• 40:21
  people
• 40:21
  are,
• 40:21
  you
• 40:22
  know,
• 40:22
  the
• 40:22
  70
• 40:23
  and
• 40:23
  the
• 40:23
  75s
• 40:24
  that
• 40:24
  Mohit
• 40:25
  were
• 40:25
  mentioning
• 40:25
  are
• 40:25
  on
• 40:26
  Social.
• 40:27
  And
• 40:27
  so
• 40:27
  how
• 40:28
  we're
• 40:28
  going
• 40:28
  to
• 40:28
  get
• 40:28
  them
• 40:28
  over
• 40:29
  to
• 40:29
  the,
• 40:29
  my
• 40:29
  Sephora,
• 40:30
  I
• 40:30
  think
• 40:30
  is,
• 40:30
  is
• 40:31
  a
• 40:31
  big
• 40:32
  question
• 40:32
  mark.
• 40:33
  But
• 40:33
  if
• 40:33
  we
• 40:33
  do
• 40:34
  that
• 40:34
  successfully,
• 40:34
  you
• 40:35
  know,
• 40:35
  the
• 40:35
  digital
• 40:35
  shelf
• 40:36
  is
• 40:36
  there.
• 40:36
  I
• 40:36
  can
• 40:37
  shop
• 40:37
  it.
• 40:37
  And
• 40:37
  I
• 40:37
  think,
• 40:37
  Ann,
• 40:38
  you
• 40:38
  were
• 40:38
  spot
• 40:38
  on.
• 40:39
  This
• 40:39
  is
• 40:40
  perfect
• 40:40
  and
• 40:41
  perfectly
• 40:41
  ripe
• 40:42
  for
• 40:42
  very
• 40:42
  specific
• 40:43
  niche
• 40:44
  searches
• 40:45
  like
• 40:45
  the
• 40:45
  example
• 40:46
  that
• 40:46
  you
• 40:46
  gave,
• 40:47
  where
• 40:47
  I
• 40:48
  would
• 40:48
  much
• 40:48
  rather,
• 40:49
  you
• 40:49
  know,
• 40:49
  go
• 40:50
  through
• 40:50
  a
• 40:50
  curated
• 40:51
  lens
• 40:51
  than,
• 40:51
  than
• 40:52
  try
• 40:52
  and
• 40:52
  go
• 40:52
  it
• 40:52
  alone
• 40:53
  in
• 40:53
  compiling
• 40:54
  all
• 40:54
  the
• 40:54
  things
• 40:54
  that
• 40:55
  I
• 40:55
  need
• 40:55
  to
• 40:55
  meet
• 40:55
  that
• 40:56
  particular
• 40:56
  solution.
• 40:58
  Yeah,
• 40:58
  it's
• 40:59
  a
• 40:59
  great
• 40:59
  point.
• 40:59
  It
• 41:00
  does
• 41:00
  feel
• 41:00
  like
• 41:00
  a
• 41:00
  preemptive
• 41:01
  generative
• 41:01
  engine
• 41:02
  optimization
• 41:02
  move
• 41:03
  like
• 41:03
  we
• 41:03
  were
• 41:03
  talking
• 41:04
  about
• 41:04
  earlier,
• 41:04
  which
• 41:05
  is
• 41:05
  why
• 41:05
  intentionally
• 41:06
  put
• 41:06
  these
• 41:06
  headlines
• 41:07
  right
• 41:07
  next
• 41:07
  to
• 41:07
  each
• 41:08
  other.
• 41:08
  I'm
• 41:08
  a
• 41:08
  little
• 41:08
  bit
• 41:09
  in
• 41:09
  your.
• 41:09
  Oh,
• 41:09
  go
• 41:10
  ahead,
• 41:10
  Sephora.
• 41:11
  I
• 41:11
  mean,
• 41:11
  Sephora
• 41:12
  clearly
• 41:12
  wins
• 41:13
  here
• 41:13
  though,
• 41:13
  on
• 41:13
  the
• 41:13
  analytics
• 41:14
  piece
• 41:16
  that
• 41:16
  you
• 41:16
  mentioned
• 41:16
  earlier
• 41:17
  and
• 41:17
  just
• 41:18
  the
• 41:18
  enhanced
• 41:18
  level
• 41:18
  of
• 41:19
  customer
• 41:19
  data
• 41:19
  that
• 41:19
  they're
• 41:20
  going
• 41:20
  to
• 41:20
  be
• 41:20
  getting
• 41:20
  from
• 41:20
  this
• 41:21
  and
• 41:21
  it'll
• 41:22
  also
• 41:22
  likely
• 41:22
  expand
• 41:23
  the
• 41:23
  Beauty
• 41:23
  Insider
• 41:24
  program
• 41:25
  as
• 41:26
  well.
• 41:26
  So
• 41:26
  that
• 41:27
  can
• 41:27
  continue
• 41:27
  to
• 41:28
  help
• 41:28
  them
• 41:28
  refine,
• 41:29
  you
• 41:29
  know,
• 41:30
  more
• 41:30
  customized
• 41:30
  assortments
• 41:31
  for
• 41:32
  their
• 41:32
  customers
• 41:32
  going
• 41:32
  forward
• 41:33
  based
• 41:33
  on
• 41:33
  the
• 41:33
  data
• 41:34
  that
• 41:34
  ought
• 41:34
  to
• 41:34
  come
• 41:34
  from
• 41:35
  this.
• 41:36
  Yeah,
• 41:36
  and
• 41:36
  my
• 41:36
  hunch
• 41:36
  too
• 41:37
  is
• 41:37
  if,
• 41:37
  if
• 41:37
  this
• 41:37
  is
• 41:38
  going
• 41:38
  to
• 41:38
  work
• 41:38
  and
• 41:38
  they're
• 41:38
  going
• 41:38
  to
• 41:38
  do
• 41:39
  it
• 41:39
  successfully,
• 41:39
  they're
• 41:39
  going
• 41:40
  to
• 41:40
  make
• 41:40
  the
• 41:40
  click
• 41:40
  to
• 41:41
  buy
• 41:41
  from
• 41:41
  Social
• 41:42
  into
• 41:42
  this
• 41:43
  platform
• 41:43
  very
• 41:43
  easy
• 41:44
  because
• 41:44
  that
• 41:44
  is
• 41:44
  the
• 41:45
  key
• 41:45
  thing
• 41:45
  if
• 41:45
  you're
• 41:45
  an
• 41:45
  influencer.
• 41:46
  If
• 41:46
  you're
• 41:46
  an
• 41:46
  influencer,
• 41:47
  that's
• 41:47
  what
• 41:47
  you
• 41:47
  care
• 41:47
  about
• 41:48
  the
• 41:48
  most.
• 41:49
  And
• 41:49
  so
• 41:49
  if
• 41:49
  that's
• 41:49
  where
• 41:49
  you're
• 41:49
  investing,
• 41:50
  that's
• 41:50
  why
• 41:51
  this
• 41:51
  is
• 41:51
  a
• 41:51
  good
• 41:51
  move.
• 41:51
  But
• 41:52
  I'm
• 41:52
  a
• 41:52
  little
• 41:52
  bit
• 41:52
  with
• 41:52
  you
• 41:53
  too.
• 41:53
  Like,
• 41:53
  I,
• 41:53
  I,
• 41:54
  I
• 41:54
  think
• 41:54
  this
• 41:54
  is
• 41:55
  smart.
• 41:55
  I
• 41:55
  think
• 41:55
  it's
• 41:56
  the
• 41:56
  right
• 41:56
  move
• 41:56
  for
• 41:56
  Geo,
• 41:57
  for
• 41:58
  making
• 41:59
  influencers
• 41:59
  sell,
• 42:00
  be
• 42:00
  able
• 42:00
  to
• 42:00
  sell
• 42:00
  their
• 42:01
  products
• 42:01
  more
• 42:01
  quickly
• 42:01
  and
• 42:02
  easy
• 42:02
  by
• 42:02
  way
• 42:03
  of
• 42:03
  Sephora
• 42:03
  and
• 42:03
  their
• 42:03
  connections
• 42:04
  with
• 42:04
  Sephora.
• 42:05
  But
• 42:05
  I
• 42:05
  don't,
• 42:05
  I
• 42:06
  don't
• 42:06
  think
• 42:06
  it's
• 42:06
  like
• 42:06
  transformational.
• 42:07
  I
• 42:07
  think
• 42:08
  this
• 42:08
  is
• 42:08
  just
• 42:08
  like
• 42:08
  an
• 42:08
  evolution
• 42:09
  of
• 42:09
  what
• 42:09
  we've
• 42:10
  seen
• 42:10
  before.
• 42:10
  We've
• 42:11
  seen
• 42:11
  other
• 42:11
  companies
• 42:11
  do
• 42:11
  this
• 42:12
  we
• 42:12
  talked
• 42:12
  about
• 42:12
  on
• 42:12
  our
• 42:12
  show,
• 42:12
  I
• 42:12
  think
• 42:13
  dsg,
• 42:13
  it
• 42:13
  was
• 42:13
  one,
• 42:14
  and
• 42:14
  if
• 42:14
  I'm
• 42:14
  not
• 42:14
  mistaken,
• 42:15
  it's,
• 42:15
  you
• 42:15
  know,
• 42:15
  trying
• 42:16
  to
• 42:16
  take
• 42:16
  a
• 42:16
  very
• 42:16
  similar
• 42:17
  approach.
• 42:17
  So
• 42:17
  I,
• 42:17
  yeah,
• 42:18
  I
• 42:18
  just
• 42:18
  think
• 42:18
  it's
• 42:19
  good
• 42:19
  retailing.
• 42:19
  At
• 42:19
  the
• 42:19
  end
• 42:19
  of
• 42:19
  the
• 42:20
  day,
• 42:20
  I
• 42:20
  don't
• 42:20
  think
• 42:20
  it's,
• 42:20
  it's
• 42:20
  not
• 42:21
  like
• 42:21
  this
• 42:21
  transformational,
• 42:22
  like,
• 42:22
  oh,
• 42:22
  this
• 42:22
  is
• 42:22
  going
• 42:22
  to
• 42:23
  blow
• 42:23
  the
• 42:23
  doors
• 42:23
  off
• 42:23
  everything.
• 42:24
  But.
• 42:24
  But
• 42:24
  it
• 42:25
  is
• 42:25
  a
• 42:25
  good
• 42:25
  way
• 42:25
  to
• 42:26
  keep
• 42:26
  your
• 42:26
  influencer
• 42:27
  base
• 42:27
  happy
• 42:27
  and
• 42:28
  to
• 42:28
  prepare
• 42:28
  for
• 42:28
  the
• 42:28
  future.
• 42:29
  Yeah,
• 42:29
  probably
• 42:30
  transformational.
• 42:30
  More
• 42:31
  from
• 42:31
  an
• 42:31
  internal
• 42:31
  perspective,
• 42:32
  like
• 42:32
  how
• 42:33
  they're
• 42:33
  doing
• 42:33
  these
• 42:33
  programs
• 42:34
  and
• 42:34
  how
• 42:34
  they've
• 42:35
  done
• 42:35
  these
• 42:35
  programs
• 42:35
  for
• 42:36
  years
• 42:36
  because
• 42:36
  it
• 42:36
  did
• 42:37
  not
• 42:37
  operate
• 42:37
  this
• 42:38
  way
• 42:38
  for
• 42:38
  them.
• 42:39
  It's
• 42:39
  really
• 42:39
  taking
• 42:39
  it
• 42:40
  through
• 42:40
  the
• 42:40
  lens
• 42:40
  of,
• 42:41
  you
• 42:41
  know,
• 42:41
  how
• 42:41
  do
• 42:41
  we,
• 42:42
  how
• 42:42
  do
• 42:43
  we
• 42:43
  serve
• 42:43
  of
• 42:44
  all
• 42:44
  of
• 42:44
  these
• 42:44
  points
• 42:44
  and
• 42:45
  get
• 42:45
  the
• 42:45
  benefits
• 42:46
  that
• 42:46
  Joanna
• 42:47
  just
• 42:47
  talked
• 42:47
  about,
• 42:48
  the
• 42:48
  mohead
• 42:48
  that
• 42:48
  you
• 42:48
  talked
• 42:49
  about.
• 42:49
  I
• 42:49
  mean,
• 42:49
  I
• 42:49
  think
• 42:49
  that's
• 42:50
  the
• 42:50
  real
• 42:50
  change
• 42:51
  for
• 42:51
  them
• 42:51
  is
• 42:52
  internally
• 42:52
  how
• 42:52
  they're
• 42:52
  handling
• 42:53
  these
• 42:53
  versus
• 42:53
  just
• 42:54
  partnering
• 42:54
  with
• 42:54
  an
• 42:55
  influencer,
• 42:55
  paying
• 42:56
  them
• 42:56
  some
• 42:56
  money
• 42:56
  and
• 42:56
  crossing
• 42:57
  fingers
• 42:57
  and
• 42:57
  hoping
• 42:58
  that
• 42:58
  that
• 42:58
  results
• 42:58
  in
• 42:59
  conversion.
• 42:59
  So.
• 43:00
  Yeah,
• 43:00
  but
• 43:01
  we
• 43:01
  have
• 43:01
  heard
• 43:01
  from.
• 43:02
  We
• 43:02
  have
• 43:02
  real
• 43:02
  quick.
• 43:02
  Yeah,
• 43:02
  we
• 43:03
  have
• 43:03
  heard
• 43:03
  from
• 43:03
  a
• 43:03
  lot
• 43:03
  of
• 43:03
  people
• 43:04
  we've
• 43:04
  talked
• 43:04
  to
• 43:04
  like
• 43:04
  that
• 43:05
  the
• 43:05
  differences
• 43:05
  in
• 43:05
  influencers
• 43:06
  deciding
• 43:06
  which
• 43:07
  retailers
• 43:07
  they
• 43:07
  want
• 43:08
  to
• 43:08
  align
• 43:08
  with
• 43:08
  comes
• 43:08
  down
• 43:09
  to
• 43:09
  who
• 43:09
  makes
• 43:09
  it
• 43:09
  easiest
• 43:10
  to
• 43:10
  transact.
• 43:11
  Yes.
• 43:12
  100.
• 43:12
  That
• 43:12
  is
• 43:13
  a
• 43:13
  real
• 43:13
  battlefield
• 43:14
  here.
• 43:14
  Yep.
• 43:15
  And
• 43:15
  really
• 43:15
  allows
• 43:15
  them,
• 43:16
  in
• 43:16
  this
• 43:16
  case,
• 43:16
  to
• 43:16
  put
• 43:16
  their
• 43:17
  own
• 43:17
  personal
• 43:17
  spin
• 43:18
  on
• 43:18
  it.
• 43:18
  Not
• 43:18
  just
• 43:19
  a
• 43:19
  bunch
• 43:19
  of
• 43:19
  products
• 43:19
  listed
• 43:20
  on
• 43:20
  white,
• 43:20
  like.
• 43:20
  Right.
• 43:21
  You
• 43:21
  know,
• 43:21
  a
• 43:21
  product
• 43:21
  listing
• 43:22
  page.
• 43:22
  It's.
• 43:23
  It's
• 43:23
  really
• 43:23
  personalized
• 43:24
  and
• 43:24
  curated
• 43:25
  to
• 43:25
  this
• 43:25
  person
• 43:25
  and.
• 43:26
  And
• 43:26
  their
• 43:27
  following.
• 43:27
  All
• 43:28
  right,
• 43:28
  let's
• 43:28
  move
• 43:28
  on
• 43:28
  to
• 43:28
  the
• 43:29
  last
• 43:29
  headline.
• 43:29
  Number
• 43:30
  five.
• 43:31
  Kroger
• 43:32
  has
• 43:32
  brought
• 43:33
  back
• 43:33
  paper
• 43:34
  coupons.
• 43:34
  According
• 43:35
  to
• 43:35
  the
• 43:35
  Street,
• 43:35
  Kroger
• 43:36
  has
• 43:36
  gone
• 43:36
  back
• 43:36
  to
• 43:37
  handing
• 43:37
  out
• 43:37
  coupon
• 43:37
  flyers
• 43:38
  while
• 43:38
  also
• 43:38
  offering
• 43:39
  digital
• 43:39
  deals.
• 43:40
  The
• 43:40
  new
• 43:40
  paper
• 43:41
  coupons
• 43:41
  are
• 43:41
  released
• 43:41
  in
• 43:42
  stores
• 43:42
  on
• 43:42
  Wednesday
• 43:43
  via
• 43:43
  a
• 43:43
  single
• 43:43
  sheet
• 43:43
  that
• 43:44
  includes
• 43:44
  all
• 43:44
  their
• 43:44
  digital
• 43:45
  coupons
• 43:46
  and
• 43:46
  specials
• 43:47
  with
• 43:47
  a
• 43:47
  single
• 43:47
  barcode.
• 43:48
  Customers
• 43:49
  can
• 43:49
  simply
• 43:49
  grab
• 43:50
  a
• 43:50
  flyer
• 43:50
  and
• 43:50
  scan
• 43:51
  it
• 43:51
  at
• 43:51
  the
• 43:51
  self
• 43:51
  checkout
• 43:52
  or
• 43:52
  ask
• 43:53
  for
• 43:53
  help
• 43:53
  from
• 43:53
  one
• 43:53
  of
• 43:54
  our
• 43:54
  friendly
• 43:54
  clerks.
• 43:55
  Kroger
• 43:55
  said,
• 43:56
  Joanna,
• 43:57
  please
• 43:58
  make
• 43:58
  sense
• 43:58
  of
• 43:58
  this
• 43:59
  for
• 43:59
  me.
• 43:59
  Do
• 43:59
  you
• 43:59
  agree
• 44:00
  with
• 44:00
  Kroger's
• 44:00
  decision
• 44:01
  to
• 44:01
  bring
• 44:01
  back
• 44:02
  paper
• 44:02
  coupons?
• 44:03
  I
• 44:04
  do.
• 44:04
  I
• 44:05
  do
• 44:05
  agree.
• 44:06
  I
• 44:06
  do.
• 44:09
  From
• 44:09
  Chris
• 44:10
  or
• 44:10
  it
• 44:11
  is.
• 44:11
  It
• 44:12
  is.
• 44:13
  I
• 44:13
  do.
• 44:13
  I
• 44:13
  think
• 44:14
  this
• 44:14
  is
• 44:14
  less
• 44:15
  about
• 44:15
  paper
• 44:16
  making
• 44:17
  a
• 44:17
  comeback
• 44:17
  and
• 44:18
  more
• 44:18
  about
• 44:18
  Kroger
• 44:19
  recognizing,
• 44:20
  you
• 44:20
  know,
• 44:20
  the
• 44:20
  idea
• 44:21
  that
• 44:21
  a
• 44:21
  discount
• 44:21
  and
• 44:21
  a
• 44:22
  deal
• 44:22
  just
• 44:23
  feels
• 44:23
  more
• 44:23
  valuable
• 44:24
  when
• 44:24
  you
• 44:24
  can
• 44:24
  touch
• 44:25
  it.
• 44:26
  You
• 44:26
  know,
• 44:26
  there's
• 44:26
  a.
• 44:27
  There's
• 44:27
  an
• 44:27
  element
• 44:27
  of
• 44:27
  that
• 44:28
  look,
• 44:28
  you
• 44:28
  know,
• 44:28
  90%
• 44:29
  of
• 44:29
  U.S.
• 44:30
  customers
• 44:30
  say
• 44:31
  they
• 44:31
  want
• 44:31
  discounts.
• 44:32
  40%
• 44:33
  prefer
• 44:33
  paper
• 44:33
  coupons
• 44:34
  because
• 44:34
  they
• 44:34
  feel
• 44:35
  real
• 44:35
  and
• 44:35
  tangible.
• 44:37
  So
• 44:37
  there
• 44:37
  are
• 44:37
  some
• 44:37
  folks,
• 44:38
  folks,
• 44:38
  you
• 44:38
  know,
• 44:38
  behind
• 44:38
  this
• 44:39
  movement.
• 44:40
  Although
• 44:40
  Kroger
• 44:41
  does
• 44:41
  have
• 44:41
  a
• 44:42
  very
• 44:42
  significant
• 44:42
  loyalty
• 44:43
  program.
• 44:43
  I
• 44:43
  think
• 44:44
  they
• 44:44
  have
• 44:44
  about
• 44:44
  90
• 44:44
  million
• 44:45
  households
• 44:46
  signed
• 44:46
  up.
• 44:46
  Just
• 44:47
  because
• 44:47
  you're
• 44:47
  part
• 44:47
  of
• 44:47
  that
• 44:48
  does
• 44:48
  not
• 44:48
  mean
• 44:49
  that
• 44:49
  those
• 44:50
  digital
• 44:50
  coupons
• 44:50
  that
• 44:51
  you
• 44:51
  have
• 44:51
  access
• 44:51
  to
• 44:51
  are
• 44:52
  driving
• 44:52
  your
• 44:53
  shopping
• 44:53
  planning
• 44:54
  and
• 44:55
  the,
• 44:55
  and
• 44:55
  the
• 44:55
  paper
• 44:56
  planning
• 44:56
  and
• 44:56
  the
• 44:56
  ability
• 44:57
  to
• 44:57
  see
• 44:57
  that
• 44:58
  is
• 44:58
  still
• 44:58
  a
• 44:58
  very
• 44:59
  big
• 44:59
  part
• 44:59
  of
• 45:00
  the
• 45:00
  shopping
• 45:00
  map
• 45:01
  and
• 45:01
  in
• 45:01
  a
• 45:02
  very
• 45:02
  competitive
• 45:03
  market
• 45:03
  where
• 45:04
  value
• 45:05
  is
• 45:05
  really
• 45:05
  driving
• 45:06
  the
• 45:06
  intention.
• 45:07
  I'm
• 45:07
  going
• 45:07
  to
• 45:07
  go
• 45:07
  to
• 45:08
  stop
• 45:08
  and
• 45:08
  shop
• 45:08
  for
• 45:08
  my
• 45:08
  meat.
• 45:09
  I'm
• 45:09
  going
• 45:09
  to
• 45:09
  then
• 45:09
  go
• 45:09
  to
• 45:09
  shoprite
• 45:10
  for
• 45:10
  my
• 45:10
  eggs.
• 45:10
  I'm
• 45:11
  going
• 45:11
  to
• 45:11
  round
• 45:11
  it
• 45:11
  out
• 45:11
  at
• 45:11
  Wegmans
• 45:12
  for
• 45:12
  my
• 45:12
  produce.
• 45:13
  You
• 45:13
  know,
• 45:13
  I,
• 45:13
  I
• 45:14
  need
• 45:14
  to
• 45:14
  know
• 45:14
  the
• 45:14
  deal
• 45:15
  exists
• 45:15
  and
• 45:15
  if
• 45:16
  I
• 45:16
  don't
• 45:16
  because
• 45:17
  it's
• 45:17
  only
• 45:17
  digital,
• 45:18
  then
• 45:18
  you
• 45:19
  risk
• 45:19
  not
• 45:19
  even
• 45:19
  having
• 45:20
  me
• 45:21
  in
• 45:21
  the
• 45:21
  store
• 45:21
  in
• 45:21
  the
• 45:21
  first
• 45:22
  place,
• 45:22
  making
• 45:23
  a
• 45:23
  stop
• 45:23
  there.
• 45:23
  So
• 45:24
  I,
• 45:24
  I
• 45:24
  think
• 45:24
  this
• 45:25
  makes
• 45:26
  a
• 45:26
  lot
• 45:26
  of
• 45:26
  sense.
• 45:26
  It
• 45:26
  seems
• 45:27
  like
• 45:27
  a
• 45:27
  no
• 45:27
  brainer
• 45:28
  to
• 45:28
  Kroger.
• 45:28
  It's
• 45:29
  minimal
• 45:29
  cost
• 45:29
  to
• 45:29
  them
• 45:30
  to
• 45:30
  print
• 45:30
  these.
• 45:31
  The
• 45:31
  promotions
• 45:32
  are
• 45:32
  through
• 45:32
  the
• 45:32
  manufacturer.
• 45:33
  So
• 45:33
  there
• 45:33
  shouldn't
• 45:33
  be
• 45:33
  incremental
• 45:34
  funding
• 45:34
  that
• 45:34
  they're
• 45:35
  having
• 45:35
  to
• 45:35
  put
• 45:35
  behind
• 45:35
  it.
• 45:36
  They're
• 45:36
  going
• 45:36
  to
• 45:36
  make
• 45:37
  the
• 45:37
  same
• 45:37
  margin
• 45:38
  on
• 45:38
  this
• 45:39
  and
• 45:39
  it
• 45:39
  demonstrates
• 45:40
  they're
• 45:41
  listening.
• 45:42
  You
• 45:42
  know,
• 45:42
  we've,
• 45:43
  we're
• 45:43
  seeing,
• 45:44
  they're
• 45:44
  just
• 45:45
  listening
• 45:45
  to,
• 45:46
  to
• 45:46
  the
• 45:46
  customers
• 45:46
  and
• 45:47
  we've
• 45:47
  seen
• 45:47
  it
• 45:47
  more
• 45:47
  on
• 45:47
  the
• 45:47
  restaurant
• 45:48
  side
• 45:48
  recently.
• 45:49
  Right.
• 45:49
  But
• 45:50
  whether
• 45:50
  it's
• 45:50
  the
• 45:50
  cracker
• 45:50
  barrel
• 45:51
  logo
• 45:51
  or
• 45:51
  Starbucks
• 45:52
  announcing
• 45:52
  the
• 45:52
  Apple
• 45:53
  crisp
• 45:53
  comeback
• 45:54
  at
• 45:54
  the
• 45:54
  end
• 45:54
  of
• 45:54
  the
• 45:54
  month,
• 45:55
  you
• 45:55
  know,
• 45:55
  brands
• 45:56
  are
• 45:56
  listening
• 45:57
  when
• 45:57
  consumer
• 45:58
  feel
• 45:58
  like
• 45:58
  there's
• 45:58
  a
• 45:58
  diminished
• 45:59
  experience
• 45:59
  for
• 46:00
  them
• 46:00
  and
• 46:00
  that's
• 46:01
  what
• 46:01
  Kroger
• 46:02
  seems
• 46:02
  to
• 46:02
  be
• 46:02
  doing.
• 46:02
  So
• 46:02
  I
• 46:03
  don't
• 46:03
  think
• 46:03
  it's
• 46:03
  a
• 46:03
  strategy
• 46:04
  backpedal,
• 46:05
  maybe
• 46:06
  a
• 46:06
  little
• 46:06
  of
• 46:06
  nostalgia,
• 46:07
  but
• 46:07
  I
• 46:07
  think
• 46:07
  it's
• 46:08
  just,
• 46:08
  it's
• 46:08
  just
• 46:08
  wise
• 46:09
  business.
• 46:10
  Joanna,
• 46:10
  do
• 46:10
  you
• 46:10
  think
• 46:11
  that
• 46:11
  they
• 46:11
  should
• 46:11
  be
• 46:11
  getting
• 46:11
  anything
• 46:12
  exchange?
• 46:13
  I
• 46:13
  think
• 46:13
  that's
• 46:13
  my
• 46:14
  rub
• 46:14
  here.
• 46:14
  Like
• 46:14
  there's
• 46:15
  no
• 46:15
  loyalty
• 46:16
  card
• 46:16
  scan.
• 46:17
  Like
• 46:17
  why
• 46:17
  couldn't
• 46:17
  they
• 46:18
  do
• 46:18
  this
• 46:18
  with
• 46:18
  a
• 46:18
  loyalty
• 46:19
  card?
• 46:19
  Like
• 46:20
  so
• 46:20
  that
• 46:20
  they
• 46:20
  have
• 46:20
  some
• 46:21
  way
• 46:21
  to
• 46:21
  track
• 46:21
  this.
• 46:22
  Because
• 46:22
  I
• 46:22
  know
• 46:23
  it's,
• 46:23
  it's
• 46:23
  not
• 46:23
  a
• 46:24
  huge
• 46:24
  investment
• 46:24
  to
• 46:25
  print
• 46:25
  all
• 46:25
  of
• 46:25
  this,
• 46:25
  but
• 46:26
  it
• 46:26
  is
• 46:26
  an
• 46:26
  investment
• 46:27
  in
• 46:27
  the
• 46:27
  time
• 46:28
  it
• 46:28
  costs
• 46:29
  to
• 46:29
  still
• 46:29
  shoot
• 46:30
  that,
• 46:30
  to
• 46:30
  print
• 46:31
  it
• 46:31
  to,
• 46:31
  you
• 46:32
  know,
• 46:32
  and,
• 46:32
  and
• 46:32
  the
• 46:33
  sustainability
• 46:33
  component
• 46:34
  that,
• 46:34
  you
• 46:34
  know,
• 46:34
  a
• 46:35
  lot
• 46:35
  of
• 46:35
  these
• 46:35
  retailers
• 46:35
  have
• 46:36
  goals
• 46:36
  that
• 46:36
  they're
• 46:36
  supposed
• 46:37
  to
• 46:37
  be
• 46:37
  trying
• 46:37
  to
• 46:37
  hit
• 46:37
  to
• 46:38
  eliminate
• 46:39
  paper
• 46:39
  waste.
• 46:39
  Like
• 46:40
  could
• 46:40
  they
• 46:40
  listen
• 46:41
  to
• 46:41
  their
• 46:41
  customers
• 46:42
  and
• 46:42
  get
• 46:42
  like
• 46:43
  the
• 46:43
  benefit
• 46:43
  out
• 46:44
  of
• 46:44
  this
• 46:44
  in
• 46:44
  another
• 46:45
  way?
• 46:45
  Like
• 46:45
  it's
• 46:45
  still
• 46:46
  a
• 46:46
  single
• 46:46
  barcode.
• 46:47
  What
• 46:47
  are
• 46:47
  your
• 46:48
  thoughts
• 46:48
  on
• 46:48
  that?
• 46:49
  They
• 46:49
  absolutely
• 46:50
  can.
• 46:50
  But
• 46:50
  what
• 46:51
  stops
• 46:51
  them
• 46:51
  from
• 46:52
  doing
• 46:52
  something
• 46:52
  that's
• 46:53
  tried
• 46:53
  and
• 46:53
  true
• 46:53
  while
• 46:54
  they
• 46:54
  innovate
• 46:54
  on
• 46:54
  that
• 46:55
  rather
• 46:55
  than
• 46:56
  delaying
• 46:56
  bringing
• 46:56
  it
• 46:57
  back?
• 46:57
  Yeah,
• 46:58
  So
• 46:58
  I
• 46:58
  think
• 46:58
  you're
• 46:58
  absolutely
• 46:59
  right
• 46:59
  on
• 46:59
  all
• 46:59
  the
• 46:59
  points
• 46:59
  that
• 46:59
  you
• 47:00
  made,
• 47:00
  but
• 47:00
  I
• 47:00
  think
• 47:00
  there's
• 47:00
  a
• 47:01
  way
• 47:01
  to,
• 47:01
  to
• 47:01
  do
• 47:01
  both.
• 47:02
  Yeah.
• 47:03
  Chris,
• 47:03
  you
• 47:04
  are
• 47:04
  a
• 47:05
  resounding
• 47:06
  hooray
• 47:06
  for
• 47:06
  this
• 47:07
  one.
• 47:07
  Yeah,
• 47:07
  I
• 47:07
  put
• 47:08
  my
• 47:08
  arms
• 47:08
  up
• 47:08
  when
• 47:08
  she.
• 47:09
  For
• 47:09
  those,
• 47:09
  yeah.
• 47:09
  For
• 47:10
  those
• 47:10
  listening,
• 47:11
  not
• 47:11
  watching.
• 47:12
  Tell
• 47:13
  us
• 47:13
  about
• 47:13
  your
• 47:13
  perspective
• 47:14
  here.
• 47:15
  Well,
• 47:15
  I
• 47:15
  think
• 47:15
  I,
• 47:16
  I
• 47:16
  think
• 47:16
  I
• 47:16
  agree
• 47:16
  with
• 47:16
  you
• 47:16
  and
• 47:17
  I
• 47:17
  think
• 47:17
  the
• 47:17
  question
• 47:17
  you
• 47:17
  raised
• 47:18
  about
• 47:18
  loyalty
• 47:18
  is
• 47:18
  kind
• 47:18
  of
• 47:18
  a
• 47:18
  moot
• 47:18
  point
• 47:19
  because,
• 47:19
  you
• 47:19
  know,
• 47:20
  one,
• 47:20
  if
• 47:20
  you're
• 47:20
  a
• 47:21
  digital
• 47:21
  loyalty
• 47:21
  loyalty,
• 47:21
  like
• 47:22
  user
• 47:22
  or
• 47:22
  that's
• 47:23
  how
• 47:23
  you
• 47:23
  tell
• 47:23
  the
• 47:23
  grocer
• 47:24
  that
• 47:24
  you're,
• 47:24
  that
• 47:25
  you're
• 47:25
  a
• 47:25
  loyalty
• 47:25
  member,
• 47:26
  you're
• 47:26
  not
• 47:27
  going
• 47:27
  to
• 47:27
  capture
• 47:27
  this
• 47:27
  audience
• 47:27
  with
• 47:28
  that
• 47:28
  anyway.
• 47:29
  And
• 47:29
  then
• 47:29
  two,
• 47:30
  if
• 47:30
  you
• 47:30
  happen
• 47:30
  to
• 47:30
  be
• 47:30
  a
• 47:30
  loyalty
• 47:31
  card
• 47:31
  user
• 47:31
  and
• 47:32
  you
• 47:32
  scan
• 47:32
  it
• 47:32
  at
• 47:32
  the
• 47:32
  checkout,
• 47:33
  you're
• 47:33
  still
• 47:33
  as
• 47:33
  a
• 47:34
  retailer
• 47:34
  grocer
• 47:35
  getting
• 47:35
  that
• 47:35
  information
• 47:35
  from
• 47:36
  the
• 47:36
  customer.
• 47:36
  So.
• 47:37
  So
• 47:37
  I
• 47:37
  don't
• 47:37
  really
• 47:37
  see
• 47:37
  that
• 47:38
  factoring
• 47:38
  in
• 47:38
  here.
• 47:39
  I
• 47:39
  just
• 47:39
  like
• 47:40
  this
• 47:40
  for
• 47:40
  the
• 47:40
  reason
• 47:40
  Joanna
• 47:41
  said.
• 47:41
  I
• 47:41
  actually,
• 47:42
  I
• 47:42
  actually
• 47:42
  think
• 47:42
  this
• 47:42
  is
• 47:43
  kind
• 47:43
  of
• 47:43
  innovative.
• 47:44
  It's
• 47:44
  not
• 47:44
  sexy
• 47:45
  robotic
• 47:45
  innovation
• 47:46
  in
• 47:46
  a
• 47:46
  way,
• 47:47
  but
• 47:47
  it's
• 47:47
  a
• 47:47
  way
• 47:47
  about
• 47:48
  thinking,
• 47:48
  how
• 47:48
  do
• 47:49
  I
• 47:49
  do
• 47:49
  couponing
• 47:50
  differently
• 47:50
  in
• 47:50
  a
• 47:50
  way
• 47:51
  that
• 47:51
  works
• 47:51
  for
• 47:51
  my
• 47:52
  customers
• 47:52
  and
• 47:52
  is
• 47:52
  based
• 47:53
  on
• 47:53
  feedback.
• 47:53
  So,
• 47:53
  like,
• 47:54
  you
• 47:54
  know,
• 47:55
  Joanna,
• 47:56
  you
• 47:56
  kind
• 47:56
  of
• 47:56
  touched
• 47:56
  on
• 47:56
  it.
• 47:56
  But
• 47:56
  just
• 47:57
  to
• 47:57
  elaborate
• 47:57
  on
• 47:57
  it,
• 47:57
  like,
• 47:58
  being
• 47:58
  able
• 47:58
  to
• 47:58
  see
• 47:59
  all
• 47:59
  of
• 47:59
  the
• 48:00
  coupon
• 48:00
  or
• 48:01
  discounts
• 48:01
  on
• 48:02
  one
• 48:02
  page
• 48:03
  in
• 48:03
  some
• 48:03
  ways
• 48:03
  is
• 48:03
  a
• 48:04
  better
• 48:04
  user
• 48:04
  experience
• 48:05
  than
• 48:05
  having
• 48:05
  to
• 48:06
  rifle
• 48:06
  through
• 48:06
  my
• 48:07
  mobile
• 48:07
  phone
• 48:07
  or
• 48:07
  my
• 48:07
  desktop
• 48:08
  because
• 48:08
  you
• 48:08
  can
• 48:08
  see
• 48:08
  it
• 48:09
  all
• 48:09
  in
• 48:09
  one
• 48:09
  glance
• 48:10
  of
• 48:10
  the
• 48:10
  eye.
• 48:10
  You
• 48:10
  have
• 48:11
  all
• 48:11
  your
• 48:11
  options
• 48:11
  at
• 48:11
  once.
• 48:12
  So
• 48:12
  that
• 48:12
  is
• 48:13
  potentially
• 48:13
  valuable.
• 48:14
  So,
• 48:14
  and
• 48:14
  I
• 48:14
  think,
• 48:15
  like,
• 48:15
  to
• 48:15
  Joanna's
• 48:16
  point,
• 48:16
  there's
• 48:16
  a
• 48:16
  segment
• 48:16
  of
• 48:16
  the
• 48:17
  customer
• 48:17
  base
• 48:18
  that's
• 48:18
  going
• 48:18
  to
• 48:19
  want
• 48:19
  this
• 48:19
  and
• 48:19
  you've
• 48:19
  given
• 48:20
  it
• 48:20
  to
• 48:20
  them.
• 48:20
  I
• 48:20
  think
• 48:21
  actually
• 48:21
  personally,
• 48:21
  I
• 48:22
  would
• 48:22
  want
• 48:22
  it
• 48:22
  like
• 48:23
  if
• 48:23
  I
• 48:23
  just
• 48:23
  walked
• 48:23
  in
• 48:23
  the
• 48:23
  store
• 48:24
  and
• 48:24
  I
• 48:24
  could
• 48:24
  pick
• 48:24
  up
• 48:24
  the
• 48:25
  flyer
• 48:25
  and
• 48:25
  see
• 48:25
  what's
• 48:25
  on
• 48:26
  sale.
• 48:26
  Yeah,
• 48:26
  I
• 48:27
  win
• 48:27
  on
• 48:27
  that
• 48:27
  side.
• 48:28
  So,
• 48:28
  so
• 48:28
  I,
• 48:29
  that's
• 48:29
  why
• 48:29
  I
• 48:29
  think
• 48:29
  I
• 48:29
  like
• 48:30
  it.
• 48:30
  It's
• 48:30
  innovative.
• 48:31
  It's
• 48:31
  a
• 48:31
  different
• 48:31
  way
• 48:31
  to
• 48:31
  think
• 48:31
  about
• 48:32
  couponing.
• 48:32
  It's
• 48:32
  not
• 48:33
  saying
• 48:33
  like,
• 48:33
  we're
• 48:33
  going
• 48:33
  one
• 48:33
  way
• 48:34
  or
• 48:34
  the
• 48:34
  other.
• 48:35
  It's
• 48:35
  new.
• 48:35
  It's
• 48:35
  interesting
• 48:36
  to
• 48:36
  me.
• 48:37
  Mohit,
• 48:38
  make
• 48:38
  some
• 48:38
  sense
• 48:39
  of
• 48:39
  the
• 48:39
  last.
• 48:40
  You
• 48:40
  get
• 48:40
  the
• 48:40
  last
• 48:40
  word
• 48:41
  here.
• 48:41
  Yeah.
• 48:42
  Are
• 48:42
  you
• 48:43
  pro
• 48:43
  paper
• 48:44
  coupons?
• 48:45
  Pro
• 48:45
  paper
• 48:45
  coupons
• 48:46
  the
• 48:46
  way,
• 48:47
  again,
• 48:47
  to
• 48:47
  elevate
• 48:48
  the
• 48:48
  conversation
• 48:48
  the
• 48:49
  way
• 48:49
  I
• 48:49
  would
• 48:49
  think
• 48:49
  about
• 48:49
  this,
• 48:50
  right.
• 48:50
  There's
• 48:50
  probably
• 48:51
  three
• 48:52
  or
• 48:52
  four
• 48:52
  key
• 48:53
  consumer
• 48:53
  segments
• 48:54
  here.
• 48:54
  Right.
• 48:55
  We've
• 48:55
  all
• 48:55
  talked
• 48:56
  about
• 48:56
  a
• 48:57
  lot
• 48:57
  about
• 48:57
  convenience.
• 48:58
  So,
• 48:58
  you
• 48:58
  know,
• 48:59
  at
• 48:59
  the
• 48:59
  Other
• 48:59
  end,
• 49:00
  you
• 49:00
  have
• 49:00
  that
• 49:00
  affluent
• 49:01
  customer
• 49:01
  who
• 49:02
  really
• 49:02
  doesn't
• 49:03
  care
• 49:03
  about
• 49:03
  the
• 49:03
  price
• 49:04
  or
• 49:04
  the
• 49:04
  delivery
• 49:05
  fee.
• 49:05
  And
• 49:05
  convenience
• 49:06
  is
• 49:06
  more
• 49:06
  important
• 49:07
  for
• 49:07
  them
• 49:07
  as
• 49:07
  it
• 49:08
  relates
• 49:08
  to
• 49:08
  groceries.
• 49:10
  At
• 49:10
  the
• 49:10
  second
• 49:10
  end
• 49:10
  of
• 49:10
  the
• 49:11
  spectrum
• 49:11
  is
• 49:11
  probably
• 49:13
  more
• 49:15
  digitally
• 49:15
  savvy
• 49:17
  loyalty
• 49:18
  app
• 49:20
  kind
• 49:20
  of
• 49:20
  consumers
• 49:21
  who
• 49:21
  are
• 49:21
  either
• 49:21
  physically
• 49:22
  going
• 49:22
  into
• 49:22
  the
• 49:23
  store
• 49:23
  or
• 49:23
  kind
• 49:23
  of
• 49:24
  placing
• 49:24
  an
• 49:24
  order
• 49:25
  through
• 49:25
  the
• 49:26
  app
• 49:26
  or
• 49:26
  through
• 49:26
  the
• 49:27
  platform.
• 49:27
  But
• 49:28
  on
• 49:28
  the
• 49:28
  other
• 49:29
  extreme,
• 49:29
  which
• 49:29
  is
• 49:30
  a
• 49:30
  segment
• 49:30
  which
• 49:30
  we
• 49:31
  all
• 49:31
  know
• 49:31
  has
• 49:31
  grown
• 49:32
  just
• 49:32
  given
• 49:32
  the
• 49:32
  macroeconomic
• 49:34
  challenges,
• 49:35
  is
• 49:36
  a
• 49:36
  consumer
• 49:36
  segment
• 49:37
  which
• 49:37
  is,
• 49:37
  you
• 49:37
  know,
• 49:37
  very
• 49:37
  frugal
• 49:38
  and
• 49:38
  really
• 49:39
  cares
• 49:39
  about
• 49:39
  deals.
• 49:40
  Right.
• 49:40
  And
• 49:41
  that
• 49:41
  is
• 49:41
  probably
• 49:42
  what
• 49:42
  Kroger
• 49:43
  has
• 49:43
  been
• 49:43
  seeing
• 49:44
  as
• 49:44
  they
• 49:45
  have
• 49:45
  probably
• 49:45
  analyzed
• 49:46
  their
• 49:46
  consumer
• 49:47
  data
• 49:47
  and
• 49:47
  probably
• 49:47
  a
• 49:48
  dip
• 49:48
  there.
• 49:49
  So
• 49:50
  I
• 49:50
  personally
• 49:51
  am
• 49:51
  not
• 49:51
  a
• 49:51
  big
• 49:52
  fan
• 49:52
  of
• 49:52
  digital
• 49:53
  consumer
• 49:53
  digital
• 49:55
  coupons.
• 49:56
  I
• 49:56
  like
• 49:56
  my
• 49:57
  stuff
• 49:57
  physical,
• 49:58
  little
• 49:58
  old
• 49:59
  school
• 49:59
  in
• 49:59
  that
• 50:00
  way.
• 50:01
  So,
• 50:01
  yeah,
• 50:01
  you
• 50:02
  know,
• 50:02
  I
• 50:02
  think
• 50:02
  it's
• 50:03
  a
• 50:03
  step
• 50:03
  in
• 50:04
  the
• 50:04
  right
• 50:04
  direction.
• 50:05
  I'm
• 50:05
  just
• 50:06
  going
• 50:06
  to
• 50:06
  make
• 50:06
  mine
• 50:06
  scan
• 50:07
  their
• 50:07
  keychain
• 50:07
  barcode,
• 50:08
  their
• 50:08
  blockbuster
• 50:09
  keychain
• 50:09
  barcode,
• 50:10
  so
• 50:10
  I
• 50:10
  can
• 50:10
  at
• 50:10
  least
• 50:10
  get
• 50:11
  some
• 50:11
  data
• 50:11
  in
• 50:11
  exchange
• 50:12
  for
• 50:12
  that,
• 50:12
  for
• 50:13
  that
• 50:13
  coupon
• 50:14
  printing.
• 50:15
  All
• 50:15
  right,
• 50:16
  let's
• 50:16
  move
• 50:16
  on
• 50:16
  to
• 50:17
  the
• 50:17
  lightning
• 50:17
  round.
• 50:18
  Joanna,
• 50:19
  first
• 50:19
  question
• 50:20
  comes
• 50:20
  to
• 50:21
  you.
• 50:22
  Nike
• 50:22
  and
• 50:22
  Skims
• 50:23
  are
• 50:23
  finally
• 50:23
  set
• 50:24
  to
• 50:24
  launch
• 50:24
  their
• 50:24
  product
• 50:24
  collab
• 50:25
  this
• 50:25
  week.
• 50:26
  Who
• 50:26
  stands
• 50:27
  to
• 50:27
  benefit
• 50:27
  more
• 50:27
  from
• 50:27
  this
• 50:28
  partnership,
• 50:28
  Nike
• 50:29
  or
• 50:29
  Skims?
• 50:30
  I
• 50:30
  mean,
• 50:30
  I,
• 50:31
  I
• 50:31
  think
• 50:31
  this
• 50:31
  is,
• 50:32
  it's
• 50:32
  clearly
• 50:32
  Skims.
• 50:33
  From
• 50:34
  my,
• 50:34
  from
• 50:34
  my
• 50:34
  perspective,
• 50:35
  I
• 50:35
  think
• 50:35
  three,
• 50:36
  three
• 50:36
  quick
• 50:36
  reasons.
• 50:37
  Distribution
• 50:37
  and
• 50:38
  scale.
• 50:38
  Nike's
• 50:39
  in
• 50:39
  190
• 50:39
  countries,
• 50:40
  global
• 50:40
  wholesale,
• 50:41
  global
• 50:41
  D2C.
• 50:42
  Skims
• 50:42
  plugs
• 50:43
  right
• 50:43
  into
• 50:43
  that
• 50:44
  two
• 50:44
  category
• 50:45
  expansion.
• 50:46
  Skims
• 50:46
  has
• 50:46
  been
• 50:46
  signaling
• 50:47
  they're
• 50:47
  really
• 50:48
  trying
• 50:48
  to
• 50:48
  move,
• 50:49
  you
• 50:50
  know,
• 50:50
  out
• 50:50
  of
• 50:50
  body,
• 50:51
  body
• 50:51
  wear
• 50:52
  and
• 50:52
  loungewear
• 50:52
  and
• 50:52
  really
• 50:53
  get
• 50:53
  into
• 50:53
  this
• 50:53
  performance
• 50:54
  activewear
• 50:55
  space.
• 50:55
  And
• 50:56
  this
• 50:56
  gives
• 50:56
  them
• 50:56
  the
• 50:56
  ability
• 50:57
  to
• 50:57
  do
• 50:57
  that
• 50:57
  with
• 50:58
  legitimacy.
• 50:59
  Which
• 50:59
  brings
• 51:00
  me
• 51:00
  to
• 51:00
  point
• 51:00
  three,
• 51:00
  which
• 51:01
  is
• 51:01
  around
• 51:01
  credibility.
• 51:02
  I
• 51:02
  think
• 51:03
  Nike's
• 51:03
  athlete,
• 51:04
  innovation
• 51:05
  and
• 51:05
  fitness
• 51:06
  halo
• 51:07
  really
• 51:08
  lends
• 51:08
  Skims
• 51:09
  the
• 51:09
  credibility.
• 51:09
  If
• 51:09
  you
• 51:09
  think
• 51:10
  about
• 51:10
  the
• 51:10
  brand
• 51:10
  launch
• 51:11
  campaign,
• 51:11
  50
• 51:12
  athletes
• 51:13
  in
• 51:14
  that.
• 51:14
  I
• 51:14
  mean,
• 51:14
  it
• 51:15
  is,
• 51:15
  it's,
• 51:15
  it's
• 51:16
  tremendous.
• 51:16
  So
• 51:17
  I
• 51:17
  think
• 51:17
  Skims
• 51:17
  wins
• 51:18
  bigger.
• 51:19
  Nike
• 51:19
  gives
• 51:20
  them
• 51:20
  the
• 51:20
  things
• 51:20
  that,
• 51:21
  that
• 51:21
  I
• 51:21
  referenced.
• 51:22
  But
• 51:22
  also,
• 51:22
  you
• 51:23
  know,
• 51:23
  for
• 51:23
  Nike,
• 51:23
  it
• 51:24
  does
• 51:24
  let
• 51:24
  them
• 51:24
  stay
• 51:25
  culturally
• 51:26
  relevant
• 51:26
  and,
• 51:26
  and
• 51:27
  in
• 51:27
  with,
• 51:28
  with
• 51:28
  women
• 51:28
  and,
• 51:29
  and
• 51:29
  the
• 51:29
  Skims
• 51:30
  female
• 51:31
  form
• 51:31
  phrasing.
• 51:32
  Right.
• 51:33
  Awesome.
• 51:35
  All
• 51:35
  right,
• 51:35
  back
• 51:36
  to
• 51:36
  you,
• 51:36
  Joanna.
• 51:36
  Number
• 51:37
  two.
• 51:37
  Last
• 51:37
  week,
• 51:38
  this
• 51:38
  one's
• 51:38
  interesting
• 51:39
  too.
• 51:39
  Jaden
• 51:39
  Smith
• 51:40
  was
• 51:40
  named
• 51:40
  Christian
• 51:41
  Louboutin's
• 51:42
  first
• 51:42
  men's
• 51:43
  creative
• 51:43
  director.
• 51:44
  Good
• 51:45
  move.
• 51:47
  So
• 51:47
  I
• 51:47
  know
• 51:47
  he
• 51:47
  dresses
• 51:48
  creatively.
• 51:49
  I,
• 51:49
  I
• 51:49
  don't
• 51:50
  know
• 51:50
  if
• 51:50
  this
• 51:51
  translates
• 51:51
  into
• 51:51
  a,
• 51:52
  a
• 51:52
  creative
• 51:53
  director,
• 51:53
  but,
• 51:54
  or
• 51:54
  a
• 51:55
  brand
• 51:55
  ambassador.
• 51:55
  Better
• 51:56
  that.
• 51:56
  That's
• 51:56
  still
• 51:56
  a
• 51:57
  little
• 51:57
  fuzzy
• 51:57
  to
• 51:57
  me.
• 51:58
  But
• 51:58
  the
• 51:58
  appointment
• 51:59
  itself
• 51:59
  made
• 52:00
  headlines.
• 52:00
  Right.
• 52:00
  So
• 52:01
  generated
• 52:01
  buzz
• 52:02
  and
• 52:02
  got
• 52:02
  renewed
• 52:03
  attention
• 52:04
  to
• 52:04
  this
• 52:04
  heritage
• 52:05
  luxury
• 52:05
  house,
• 52:05
  which
• 52:06
  I
• 52:06
  think
• 52:06
  is
• 52:06
  great.
• 52:07
  Appointing
• 52:07
  a
• 52:08
  men's
• 52:08
  creative
• 52:09
  director
• 52:10
  does
• 52:10
  seem
• 52:11
  logical
• 52:12
  for
• 52:12
  them.
• 52:12
  Men's
• 52:13
  is
• 52:13
  still
• 52:13
  a
• 52:13
  category
• 52:14
  that
• 52:14
  is
• 52:14
  really
• 52:15
  under
• 52:15
  penetrated
• 52:16
  in
• 52:16
  the
• 52:16
  luxury
• 52:16
  footwear
• 52:17
  market.
• 52:17
  And
• 52:17
  there's
• 52:18
  some,
• 52:18
  there's
• 52:18
  some
• 52:18
  headroom
• 52:19
  there.
• 52:20
  And
• 52:20
  I
• 52:20
  also
• 52:20
  think,
• 52:21
  you
• 52:21
  know,
• 52:21
  creative
• 52:21
  directors
• 52:22
  today
• 52:22
  are
• 52:22
  different.
• 52:23
  They
• 52:24
  aren't
• 52:24
  just
• 52:24
  about,
• 52:25
  you
• 52:25
  know,
• 52:25
  sketching
• 52:25
  and
• 52:26
  curating
• 52:26
  the
• 52:26
  collection.
• 52:27
  They're
• 52:27
  architecting
• 52:28
  the
• 52:28
  brand
• 52:28
  and
• 52:28
  they're
• 52:29
  cultural
• 52:29
  translators
• 52:31
  and
• 52:31
  they're
• 52:31
  social
• 52:32
  media
• 52:32
  engines.
• 52:32
  And
• 52:33
  so
• 52:33
  having
• 52:33
  someone
• 52:34
  who,
• 52:34
  who
• 52:35
  can
• 52:35
  bring
• 52:35
  that,
• 52:36
  I
• 52:36
  think
• 52:36
  it's
• 52:36
  about
• 52:37
  signaling
• 52:37
  there's
• 52:37
  a
• 52:37
  new
• 52:38
  generation.
• 52:40
  And
• 52:40
  I
• 52:40
  think
• 52:41
  where
• 52:41
  other
• 52:41
  luxury
• 52:42
  houses
• 52:42
  have
• 52:42
  made
• 52:42
  some
• 52:43
  recent
• 52:43
  moves
• 52:43
  with
• 52:44
  their
• 52:44
  creative
• 52:44
  directors,
• 52:45
  Pharrell
• 52:45
  at,
• 52:45
  at
• 52:46
  LV
• 52:46
  or
• 52:46
  Maximilian
• 52:47
  Davis
• 52:47
  at
• 52:48
  Ferragamo,
• 52:49
  I
• 52:49
  think
• 52:49
  we're
• 52:49
  seeing
• 52:49
  just
• 52:50
  a
• 52:50
  generational
• 52:51
  shift
• 52:52
  in
• 52:53
  these
• 52:53
  luxury
• 52:54
  brands
• 52:54
  betting
• 52:55
  a
• 52:56
  little
• 52:56
  bit
• 52:56
  more
• 52:56
  on,
• 52:56
  on
• 52:57
  cultural
• 52:57
  resonance
• 52:59
  than
• 52:59
  on
• 52:59
  traditional
• 53:00
  design
• 53:00
  pedigree.
• 53:01
  So
• 53:02
  seems
• 53:02
  like
• 53:02
  maybe
• 53:03
  that's
• 53:03
  where
• 53:03
  they're
• 53:03
  headed.
• 53:04
  But.
• 53:04
  Yeah,
• 53:05
  plus
• 53:05
  he's
• 53:06
  the
• 53:06
  new
• 53:06
  Karate
• 53:06
  Kid,
• 53:07
  right?
• 53:07
  Yeah.
• 53:08
  Coach
• 53:08
  Aiden
• 53:09
  Smith.
• 53:10
  We
• 53:10
  got
• 53:10
  movie
• 53:11
  promotion
• 53:11
  in
• 53:11
  there
• 53:11
  too.
• 53:12
  Yeah.
• 53:12
  Can't
• 53:13
  diminish
• 53:13
  that
• 53:13
  social
• 53:14
  presence,
• 53:15
  that's
• 53:15
  for
• 53:15
  sure.
• 53:17
  Headwear
• 53:18
  based
• 53:18
  on,
• 53:19
  based
• 53:19
  on
• 53:19
  his
• 53:19
  Net
• 53:19
  look.
• 53:20
  Exactly.
• 53:20
  Oh,
• 53:21
  my
• 53:21
  gosh.
• 53:22
  All
• 53:22
  right,
• 53:22
  let's
• 53:22
  go
• 53:23
  to
• 53:23
  you,
• 53:23
  Mohit,
• 53:24
  for
• 53:24
  the
• 53:24
  third
• 53:24
  question.
• 53:25
  Last
• 53:25
  week
• 53:25
  we
• 53:25
  shared
• 53:26
  a
• 53:26
  report
• 53:26
  on
• 53:27
  the
• 53:27
  show
• 53:27
  about
• 53:27
  the
• 53:27
  increasing
• 53:28
  number
• 53:28
  of
• 53:28
  consumers
• 53:29
  using
• 53:29
  AI
• 53:29
  based
• 53:30
  search
• 53:30
  engines
• 53:30
  to
• 53:31
  discover
• 53:31
  new
• 53:32
  products.
• 53:32
  Mohit,
• 53:33
  what's
• 53:33
  the
• 53:33
  last
• 53:34
  inquiry
• 53:34
  you
• 53:34
  put
• 53:35
  into
• 53:35
  a
• 53:35
  language
• 53:36
  based
• 53:36
  search
• 53:37
  engine?
• 53:37
  Well,
• 53:38
  this
• 53:38
  is,
• 53:38
  this,
• 53:38
  this
• 53:39
  is
• 53:39
  a
• 53:39
  new
• 53:39
  product
• 53:40
  for
• 53:40
  me.
• 53:43
  Yes.
• 53:43
  And
• 53:43
  the
• 53:43
  search
• 53:44
  was
• 53:45
  how
• 53:45
  do
• 53:45
  you
• 53:45
  make
• 53:46
  crispy
• 53:47
  hash
• 53:47
  browns
• 53:48
  from
• 53:48
  scratch?
• 53:50
  I
• 53:50
  did
• 53:50
  it
• 53:50
  this
• 53:51
  Saturday.
• 53:51
  That
• 53:51
  is
• 53:51
  hard.
• 53:52
  Very
• 53:52
  hard.
• 53:53
  Yeah.
• 53:53
  Did
• 53:54
  it
• 53:54
  work?
• 53:54
  It
• 53:55
  did,
• 53:55
  because,
• 53:55
  you
• 53:55
  know,
• 53:56
  the
• 53:57
  steps
• 53:57
  were
• 53:57
  very
• 53:58
  specific
• 53:58
  around
• 53:59
  what
• 53:59
  potatoes
• 54:00
  to
• 54:00
  use,
• 54:01
  how
• 54:01
  to
• 54:01
  grate
• 54:02
  them,
• 54:03
  what
• 54:03
  kind
• 54:03
  of
• 54:05
  water
• 54:05
  temperature
• 54:06
  you
• 54:06
  soak
• 54:06
  them
• 54:07
  into,
• 54:07
  how
• 54:07
  you
• 54:07
  dry
• 54:08
  them,
• 54:09
  what
• 54:09
  additional
• 54:10
  products
• 54:10
  you
• 54:10
  can
• 54:10
  add
• 54:11
  to
• 54:11
  get
• 54:11
  the
• 54:11
  crispiness.
• 54:12
  And
• 54:12
  then
• 54:12
  the
• 54:12
  cooking
• 54:13
  process.
• 54:13
  It
• 54:13
  turned
• 54:13
  out
• 54:14
  really
• 54:14
  well,
• 54:14
  actually.
• 54:15
  Oh,
• 54:15
  you'll
• 54:15
  have
• 54:16
  to
• 54:16
  share
• 54:16
  it.
• 54:16
  I
• 54:17
  know.
• 54:17
  What
• 54:18
  did
• 54:18
  you
• 54:18
  serve
• 54:19
  said
• 54:19
  hash
• 54:19
  browns
• 54:20
  with,
• 54:20
  Mohit?
• 54:21
  It
• 54:22
  was
• 54:22
  sunny
• 54:23
  side
• 54:23
  up
• 54:23
  eggs
• 54:24
  and
• 54:24
  some
• 54:24
  sausages.
• 54:25
  Oh,
• 54:26
  nice.
• 54:26
  Now
• 54:26
  you
• 54:26
  speak
• 54:27
  my
• 54:27
  language.
• 54:28
  All
• 54:28
  right,
• 54:28
  speaking
• 54:28
  of
• 54:29
  speaking
• 54:29
  my
• 54:29
  language,
• 54:30
  I'm
• 54:30
  curious.
• 54:30
  I'm
• 54:31
  going
• 54:31
  to
• 54:31
  get
• 54:31
  a
• 54:31
  good
• 54:31
  insight
• 54:32
  into
• 54:32
  you
• 54:32
  as
• 54:32
  a
• 54:32
  person
• 54:33
  here
• 54:33
  on
• 54:33
  this
• 54:33
  next
• 54:33
  one,
• 54:33
  Moyo.
• 54:34
  But
• 54:34
  the
• 54:34
  first
• 54:35
  trailer
• 54:35
  for
• 54:35
  the
• 54:35
  Mandalorian
• 54:36
  and
• 54:36
  Grogu
• 54:37
  release
• 54:37
  this
• 54:38
  week.
• 54:38
  My
• 54:38
  question
• 54:39
  for
• 54:39
  you
• 54:39
  is
• 54:39
  Will
• 54:40
  you
• 54:40
  see
• 54:40
  it
• 54:40
  in
• 54:40
  the
• 54:40
  theater?
• 54:41
  And
• 54:42
  if
• 54:42
  so,
• 54:42
  how
• 54:43
  quickly
• 54:43
  will
• 54:44
  you
• 54:44
  go
• 54:44
  to
• 54:44
  watch
• 54:44
  it?
• 54:45
  100%.
• 54:46
  And
• 54:47
  if
• 54:47
  Chris,
• 54:47
  you
• 54:47
  and
• 54:48
  I
• 54:48
  can
• 54:48
  see
• 54:48
  it
• 54:48
  together,
• 54:49
  200%.
• 54:49
  Okay,
• 54:50
  let's
• 54:50
  lock
• 54:51
  dates.
• 54:51
  Big
• 54:51
  fan.
• 54:52
  Big
• 54:52
  fan
• 54:52
  of
• 54:53
  the
• 54:53
  fancy.
• 54:54
  I
• 54:54
  actually
• 54:54
  saw
• 54:55
  the
• 54:55
  trailer.
• 54:57
  I'm
• 54:58
  quite
• 54:58
  sure
• 54:58
  there
• 54:58
  are
• 54:58
  many
• 54:58
  which
• 54:59
  will
• 54:59
  come
• 54:59
  between
• 54:59
  now
• 54:59
  and
• 55:00
  next
• 55:00
  summer
• 55:01
  to
• 55:01
  keep
• 55:01
  our
• 55:01
  interest
• 55:03
  piped
• 55:04
  up
• 55:04
  here.
• 55:05
  All
• 55:05
  right,
• 55:05
  I
• 55:05
  might
• 55:05
  take
• 55:06
  you
• 55:06
  up
• 55:06
  on
• 55:06
  that.
• 55:06
  That'd
• 55:07
  be
• 55:07
  great.
• 55:07
  Yeah,
• 55:07
  I'd
• 55:07
  love
• 55:08
  to
• 55:08
  see
• 55:08
  that
• 55:08
  with
• 55:08
  you.
• 55:08
  All
• 55:08
  right,
• 55:09
  so
• 55:09
  happy
• 55:09
  birthday
• 55:09
  today.
• 55:10
  Great
• 55:10
  show.
• 55:10
  What
• 55:11
  a
• 55:11
  great
• 55:11
  show.
• 55:11
  What
• 55:11
  a
• 55:11
  fabulous
• 55:12
  show.
• 55:12
  A
• 55:12
  lot
• 55:12
  of
• 55:12
  great
• 55:12
  discussion
• 55:13
  today.
• 55:14
  Happy
• 55:14
  birthday
• 55:14
  today
• 55:15
  to
• 55:15
  Ben
• 55:15
  Platt,
• 55:16
  Nia
• 55:16
  Vardarlos,
• 55:17
  and
• 55:17
  the
• 55:18
  man
• 55:18
  best
• 55:18
  known
• 55:18
  for
• 55:19
  directing
• 55:19
  the
• 55:19
  film
• 55:19
  that
• 55:20
  gave
• 55:20
  us,
• 55:20
  Jimmy
• 55:20
  Chitwood
• 55:21
  of
• 55:21
  Hoosier's
• 55:22
  fame,
• 55:22
  director
• 55:22
  David
• 55:23
  Anspa.
• 55:24
  And
• 55:24
  to
• 55:24
  say
• 55:24
  that
• 55:24
  this
• 55:25
  was
• 55:25
  a
• 55:25
  slow
• 55:25
  birthday
• 55:25
  day,
• 55:26
  fun
• 55:26
  folks,
• 55:27
  that
• 55:27
  is
• 55:27
  the
• 55:27
  understatement
• 55:28
  of
• 55:28
  the
• 55:28
  year.
• 55:29
  I
• 55:29
  guess
• 55:29
  not
• 55:29
  a
• 55:29
  lot
• 55:29
  of
• 55:30
  people
• 55:30
  that
• 55:30
  are
• 55:30
  getting
• 55:30
  busy
• 55:31
  around
• 55:31
  President's
• 55:31
  Day
• 55:32
  weekend,
• 55:32
  I
• 55:32
  take
• 55:32
  it,
• 55:33
  because
• 55:33
  there
• 55:33
  was.
• 55:34
  I
• 55:34
  had
• 55:34
  to
• 55:34
  really
• 55:34
  comb
• 55:35
  the
• 55:35
  list
• 55:35
  to
• 55:35
  find
• 55:35
  three
• 55:36
  people.
• 55:36
  All
• 55:36
  right,
• 55:36
  remember,
• 55:37
  if
• 55:37
  you
• 55:37
  can
• 55:37
  only
• 55:37
  read
• 55:37
  or
• 55:38
  listen
• 55:38
  to
• 55:38
  one
• 55:38
  retail
• 55:38
  blog
• 55:39
  in
• 55:39
  the
• 55:39
  business,
• 55:40
  Make
• 55:40
  It
• 55:40
  Omnitok,
• 55:41
  the
• 55:41
  only
• 55:41
  retail
• 55:42
  media
• 55:42
  outlet
• 55:43
  run
• 55:43
  by
• 55:43
  two
• 55:43
  former
• 55:43
  executives
• 55:44
  from
• 55:44
  a
• 55:44
  current
• 55:45
  top
• 55:45
  10
• 55:45
  US
• 55:45
  retailer.
• 55:46
  Our
• 55:47
  Fast
• 55:47
  Five
• 55:47
  podcast
• 55:47
  is
• 55:48
  the
• 55:48
  quickest,
• 55:48
  fastest
• 55:48
  rundown
• 55:49
  of
• 55:49
  all
• 55:49
  the
• 55:49
  week's
• 55:49
  top
• 55:50
  news.
• 55:50
  And
• 55:50
  our
• 55:50
  daily
• 55:50
  newsletter,
• 55:51
  the
• 55:51
  Retail
• 55:51
  Team
• 55:51
  Daily
• 55:52
  Minute,
• 55:52
  tells
• 55:52
  you
• 55:52
  all
• 55:52
  you
• 55:53
  need
• 55:53
  to
• 55:53
  know
• 55:53
  each
• 55:53
  day
• 55:54
  to
• 55:54
  stay
• 55:54
  on
• 55:54
  top
• 55:55
  of
• 55:55
  your
• 55:55
  game
• 55:55
  as
• 55:55
  a
• 55:55
  retail
• 55:56
  executive
• 55:56
  and
• 55:56
  also
• 55:57
  regularly
• 55:57
  feature
• 55:58
  special
• 55:58
  content
• 55:58
  that
• 55:58
  is
• 55:59
  exclusive
• 55:59
  to
• 55:59
  us
• 56:00
  and
• 56:00
  that
• 56:00
  Ann
• 56:00
  and
• 56:01
  I
• 56:01
  take
• 56:01
  a
• 56:01
  lot
• 56:01
  of
• 56:01
  pride
• 56:01
  in
• 56:02
  doing
• 56:02
  just
• 56:02
  for
• 56:02
  you.
• 56:03
  Thanks
• 56:03
  as
• 56:03
  always
• 56:03
  for
• 56:03
  listening
• 56:04
  in.
• 56:04
  Please
• 56:04
  remember
• 56:04
  to
• 56:04
  like
• 56:05
  and
• 56:05
  leave
• 56:05
  us
• 56:05
  a
• 56:05
  review
• 56:05
  wherever
• 56:06
  you
• 56:06
  happen
• 56:06
  to
• 56:06
  listen
• 56:06
  to
• 56:07
  your
• 56:07
  podcast
• 56:07
  or
• 56:08
  on
• 56:08
  YouTube.
• 56:08
  You
• 56:08
  can
• 56:08
  follow
• 56:09
  us
• 56:09
  today
• 56:09
  by
• 56:09
  simply
• 56:09
  going
• 56:10
  to
• 56:10
  YouTube.com
• 56:12
  omnitalkretail
• 56:13
  Joanna,
• 56:14
  I'm
• 56:14
  guessing
• 56:15
  some
• 56:15
  of
• 56:15
  our
• 56:15
  listeners
• 56:15
  who
• 56:16
  are
• 56:16
  listening
• 56:17
  want
• 56:17
  to
• 56:17
  reach
• 56:17
  out.
• 56:17
  Out
• 56:17
  to
• 56:18
  you,
• 56:18
  pick
• 56:18
  your
• 56:18
  braids,
• 56:19
  both
• 56:19
  you
• 56:19
  and
• 56:19
  Moet,
• 56:20
  and
• 56:20
  maybe
• 56:21
  all
• 56:21
  the
• 56:21
  folks
• 56:21
  at
• 56:21
  the
• 56:21
  A
• 56:22
  and
• 56:22
  M
• 56:22
  consumer
• 56:23
  and
• 56:23
  retail
• 56:23
  Group
• 56:23
  if
• 56:23
  they
• 56:24
  want
• 56:24
  to
• 56:24
  do
• 56:24
  that.
• 56:24
  What's
• 56:24
  the
• 56:24
  best
• 56:25
  way
• 56:25
  for
• 56:25
  them
• 56:25
  to
• 56:26
  get
• 56:26
  in
• 56:26
  touch
• 56:26
  with
• 56:26
  you?
• 56:27
  The
• 56:28
  best
• 56:28
  way
• 56:28
  is
• 56:28
  they
• 56:29
  can
• 56:29
  find
• 56:29
  us
• 56:29
  on
• 56:30
  our
• 56:30
  website,
• 56:31
  which
• 56:31
  is
• 56:32
  Alvarez
• 56:32
  and
• 56:33
  marcel-crg.com
• 56:36
  and
• 56:37
  you
• 56:37
  can
• 56:37
  find
• 56:37
  Rocas
• 56:38
  and
• 56:38
  me
• 56:38
  both
• 56:39
  there.
• 56:40
  Awesome.
• 56:40
  Awesome.
• 56:41
  And
• 56:41
  also
• 56:41
  available
• 56:42
  on
• 56:42
  LinkedIn
• 56:42
  as
• 56:42
  well.
• 56:43
  I'm
• 56:43
  guessing,
• 56:43
  too.
• 56:44
  All
• 56:44
  right.
• 56:45
  Yeah,
• 56:46
  right.
• 56:46
  That's
• 56:46
  the
• 56:46
  best
• 56:46
  way
• 56:46
  to
• 56:47
  get
• 56:47
  in
• 56:47
  touch
• 56:47
  with
• 56:47
  anybody
• 56:47
  at
• 56:48
  this
• 56:48
  point
• 56:48
  in
• 56:48
  time.
• 56:48
  All
• 56:49
  right,
• 56:49
  so
• 56:49
  until
• 56:49
  next
• 56:50
  week
• 56:50
  on
• 56:50
  behalf
• 56:50
  of
• 56:51
  all
• 56:51
  of
• 56:51
  us
• 56:51
  at
• 56:51
  Omnitok.
• 56:52
  Joanna
• 56:52
  Moy,
• 56:53
  thanks
• 56:53
  for
• 56:53
  joining
• 56:53
  us
• 56:54
  as
• 56:54
  always.
• 56:54
  We
• 56:54
  love
• 56:55
  having
• 56:55
  you
• 56:55
  on
• 56:55
  the
• 56:55
  show,
• 56:56
  as
• 56:56
  always.
• 56:57
  Be
• 56:57
  careful
• 56:57
  out
• 56:57
  there.