How DSW is Driving Loyalty with AI & Personalization | eTail West 2025

Omni Talk Retail · Feb 27, 2025 · 10m · transcript

How is DSW adapting its approach to loyalty? 🤔 In this exclusive interview from eTail West 2025, Paige Sheedy, VP of Growth Marketing at DSW, shares how the brand is using AI, predictive modeling, and personalization to enhance customer loyalty and drive engagement.

📌 Key Moments:

⏩ 00:00 – Intro & Sponsor Shoutout

⏩ 01:30 – How DSW Defines Modern Loyalty & Customer Retention

⏩ 03:45 – The Role of AI & Predictive Modeling in Personalization

⏩ 06:00 – DSW’s Omnichannel Strategy for Customer Engagement

⏩ 09:10 – How Loyalty Data Fuels Brand Growth & Business Strategy

⏩ 10:00 – Final Thoughts…