Latest / the Visual Historian - "A Photographer's Journey"
Great Communication Creates Better Photography for Your Business
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Professional photography is about much more than creating attractive images. The strongest brand photography begins with clear communication and a real understanding of the business behind the brand.
In this episode, I explain why I schedule a complimentary business walkthrough before every commercial session. We discuss how a company’s marketing goals should influence everything from lighting and location to wardrobe, backgrounds, and expressions. A headshot might need to feel classic and polished, or relaxed and approachable. The right choice depends on what the brand needs…
The skinny
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