Latest / RedTech daily podcast - Powered by AI / UNESCO Coordination and Bauer Media-TuneIn Partnership
Transcript
- 0:00Welcome to the RedTech daily podcast, powered by artificial intelligence.
- 0:05I'm Marguerite Clark, bringing you the latest updates from the global radio broadcast and
- 0:09digital audio industries.
- 0:12Today, we'll be covering UNESCO naming RedTech as the coordinator for World Radio Day 2026 and
- 0:18a new advertising deal between Bauer Media and TuneIn.
- 0:25UNESCO has chosen RedTech to coordinate World Radio Day 2026, scheduled for February 13th,
- 0:31with the theme "Radio and Artificial Intelligence." The event will delve into how
- 0:36artificial intelligence is transforming radio, focusing on content creation, automation,
- 0:42audience engagement, data protection, and ethical issues.
- 0:46Philippe Chapot, RedTech's Co-founder, aims to engage over 170 countries and 1,000 radio
- 0:55stations in this global celebration.
- 0:59Bauer Media Audio, part of the Bauer Media Group, has partnered with audio streamer TuneIn
- 1:04to expand its digital audio advertising network, audioXi.
- 1:09This new direct reseller agreement significantly increases audioXi's ad inventory
- 1:14across Europe, unlocking millions more monthly ad impressions.
- 1:18Advertisers can now reach a broader audience through TuneIn's extensive portfolio, which
- 1:23includes live radio, podcasts, music, sports, and news.
- 1:27This collaboration strengthens Bauer's digital audio offering, providing more transparent,
- 1:32flexible, and impactful ways for advertisers to connect with audiences.
- 1:37That's it for today's episode of the RedTech daily podcast, powered by artificial
- 1:41intelligence.
- 1:43For more on these stories and to stay updated on the latest in the global radio broadcast and
- 1:47digital audio industries, visit our website at redtech.pro.
- 1:52I'm Marguerite Clark, thanks for listening, and have a great day.