Latest / Earn Your Leisure / EYL #184 Lenny S on Jay-Z, Marketing, The Music Business & Roc Nation

Transcript

EYL #184 Lenny S on Jay-Z, Marketing, The Music Business & Roc Nation · Earn Your Leisure

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  Speaker 2: There's one of these things. Add value.
• 1:00
  Speaker 3: I has to you know, sometimes you just have to
• 1:02
  Speaker 3: find a way to add value. And what you said
• 1:04
  Speaker 3: about the toys key too, because a lot of people
• 1:06
  Speaker 3: want to travel.
• 1:07
  Speaker 2: Just being an extra like homie and not not like
• 1:09
  Speaker 2: you know, extra. Everybody has to you know, it has
• 1:15
  Speaker 2: to make sense, you know. And it's dope to want
• 1:16
  Speaker 2: to bring everybody and bring your people, but everybody should
• 1:20
  Speaker 2: have a purpose. You'll make sure everybody's doing it. No
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  Speaker 2: matter what they're doing. They could be this, they could
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  Speaker 2: be the barber, they could be but as long as
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  Speaker 2: they're adding value so that they're not just bodies, they're
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  Speaker 2: just taking up, you know, spacing.
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  Speaker 3: My graduates from my school being forced bad drop drop
• 1:39
  Speaker 3: drop drop drop. All right, let's do it, all right, guys,
• 1:56
  Speaker 3: welcome back e y l we back state side. Yeah,
• 1:59
  Speaker 3: shout out to the you Cage, Shout out to France,
• 2:01
  Speaker 3: shout out to Europe. All the love that we got
• 2:02
  Speaker 3: over there. Man, that was a legendary run.
• 2:04
  Speaker 2: Shout of Germany. Germany for sure.
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  Speaker 3: But now we're back state side and back doing what
• 2:09
  Speaker 3: we like to do as far as cover culture. If
• 2:12
  Speaker 3: you know Eyo, if you're Eyo history, you know, the
• 2:15
  Speaker 3: first tagline was the Backstories.
• 2:18
  Speaker 2: Of Sports and Entertainment.
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  Speaker 3: Okay, so that was the actual first The first hind
• 2:23
  Speaker 3: of concept was to talk about finance, but talk about
• 2:26
  Speaker 3: like from a sports entertainments perspective. So they're like fifty
• 2:28
  Speaker 3: cent vitamin Waterdale, Soldier Boy, Dibsess Supreme of course, jay
• 2:34
  Speaker 3: Z of course, and all the different things that he's done.
• 2:36
  Speaker 3: So that was always the core, and then we kind
• 2:38
  Speaker 3: of just grew into business financial literacy. We started talking
• 2:42
  Speaker 3: about stocks, crypto and all that stuff, but we always
• 2:45
  Speaker 3: stayed true to our core of culture, music, entertaining sports.
• 2:51
  Speaker 2: That's kind of the stuff that we grew up with. Yeah,
• 2:54
  Speaker 2: so this is a dope.
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  Speaker 3: This is a dope. I always liked these conversations. I
• 2:57
  Speaker 3: always say some of our favorite interviews Chris.
• 2:59
  Speaker 2: God, Yes, Dame Dash absolutely, who else fits in that moment? Joe,
• 3:05
  Speaker 2: but the storyteller behind the scenes.
• 3:08
  Speaker 4: Oh yeah, the guys that they got their stories.
• 3:12
  Speaker 2: Yeah, but Joe still done too, because even though he's
• 3:15
  Speaker 2: an artist and he's in front, he's still it's kind
• 3:17
  Speaker 2: of like in the backside because he's like he's a
• 3:19
  Speaker 2: real fan and real historian of the culture. So the
• 3:22
  Speaker 2: way he tells them stories from many perspectives.
• 3:26
  Speaker 5: And Time Spot as a label that also good stories.
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  Speaker 3: So today we got Lenny Santiago known as Lenny yespos threat, Jesus,
• 3:40
  Speaker 3: your boy.
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  Speaker 2: I'm here to learn about financial literacy is still class.
• 3:45
  Speaker 2: You can call it the podcast, but this is just
• 3:47
  Speaker 2: my class for financial literacy.
• 3:50
  Speaker 4: So nothing happens before it's time. We got to start there.
• 3:53
  Speaker 4: Because we met before, you probably won't remember this. I'm thinking,
• 3:56
  Speaker 4: so this is crazy. We were at the going to
• 3:59
  Speaker 4: the Poto show in Brooklyn, this is like two thousand
• 4:02
  Speaker 4: and probably nineteen, and I tapped shot. I'm like, yo,
• 4:06
  Speaker 4: letting ask because we had wrote down people we're going
• 4:08
  Speaker 4: to sit down with.
• 4:09
  Speaker 2: He's like yo.
• 4:10
  Speaker 5: I'll at him like saying, I think you was with
• 4:13
  Speaker 5: your man.
• 4:14
  Speaker 2: I think yeah.
• 4:14
  Speaker 4: It was the one in Brooklyn at the Yeah, and
• 4:17
  Speaker 4: I walked up. I'm like, yo, tell you what we do.
• 4:19
  Speaker 4: We got this podcast. At the time, we were calling
• 4:21
  Speaker 4: that's bigger than that now, but I'm like, we got
• 4:23
  Speaker 4: this podcast. We're talking about behind the scenes of sports entertainment.
• 4:26
  Speaker 5: I love to have you on. You're kind of like
• 4:27
  Speaker 5: yeah yeah.
• 4:28
  Speaker 4: I'm like, yeah, we just did dj Evy because at
• 4:29
  Speaker 4: the time we had literally just did and we were
• 4:32
  Speaker 4: talking about the Empire Strikes Back mixtape and I was like, yo,
• 4:35
  Speaker 4: I need that third I noticed that he said, and
• 4:38
  Speaker 4: he said that he has that there's another Segle verse
• 4:40
  Speaker 4: third verse. Oh wow, Yeah, so you know where we
• 4:42
  Speaker 4: were going with shot the Kiss and he was he
• 4:46
  Speaker 4: was like yeah, yeah, he was like, yeah, just keep going, guys,
• 4:48
  Speaker 4: keep going. I'm like I went back to him, he
• 4:50
  Speaker 4: was like, how to go. I'm like, nothing happens.
• 4:56
  Speaker 2: I said nothing before time.
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  Speaker 5: So this is like a full circle with me.
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  Speaker 2: It's just it's really just being consistent because you gotta think,
• 5:03
  Speaker 2: you know, I have got want to be honest to
• 5:07
  Speaker 2: say dozens. But it's a lot respect I mean through
• 5:10
  Speaker 2: social media, through in person. If I go somewhere, like
• 5:14
  Speaker 2: there's a lot of just people like that kind of stuff,
• 5:16
  Speaker 2: Like I got there, so I got an artist, so
• 5:17
  Speaker 2: I gotta and it's like I want to address it
• 5:19
  Speaker 2: all and I really do meeting. I'm like, yo, yeah,
• 5:21
  Speaker 2: let's I don't have that.
• 5:24
  Speaker 5: We're gonna We're gonna get it. We're gonna make it happen.
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  Speaker 3: One of the best things I heard was Diddy said
• 5:27
  Speaker 3: this on Instagram a while ago. He was like, I'm
• 5:29
  Speaker 3: looking at connect with Black creatives, black film director.
• 5:33
  Speaker 2: He was like a whole list of connect with. He
• 5:35
  Speaker 2: was like, find me people in the comics.
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  Speaker 3: Like but I understood what he was saying, Like it's
• 5:43
  Speaker 3: like get to the point that where you're hot enough
• 5:46
  Speaker 3: where you're gonna get referred, and now it makes sense.
• 5:49
  Speaker 5: Soon or later, you can't deny me.
• 5:51
  Speaker 2: Yeah, and that's what happened, and started coming around a
• 5:53
  Speaker 2: little by little, you know what I'm saying, even dated
• 5:56
  Speaker 2: an account. She was like, you're saying that, you're.
• 6:03
  Speaker 5: It.
• 6:03
  Speaker 2: Really I love when things come at me. And then
• 6:06
  Speaker 2: guys on the call. Ye, it was like, these are
• 6:09
  Speaker 2: my guys, and I was like, now I've been seeing
• 6:11
  Speaker 2: I've been watching it really dope to whatever they need,
• 6:13
  Speaker 2: Like whatever you whatever you need shout in the call.
• 6:17
  Speaker 2: She she put this together.
• 6:18
  Speaker 3: So Lennys legend in the entertainment game. You don't like
• 6:22
  Speaker 3: the word legend.
• 6:23
  Speaker 2: I'm not a legend, but I'm trying to do my thing.
• 6:27
  Speaker 3: So, yeah, this is going to be an interesting conversation.
• 6:31
  Speaker 3: Started at Street Team, I.
• 6:32
  Speaker 2: Believe right, started at the street team level doing treat
• 6:35
  Speaker 2: promotions and worked.
• 6:36
  Speaker 3: His way up to the music executive manager. Short he
• 6:40
  Speaker 3: manages DJ call. If you didn't know, it's.
• 6:43
  Speaker 2: The biggest part of the you know, the biggest was
• 6:50
  Speaker 2: part of.
• 6:50
  Speaker 3: The two biggest gens and hip hop history, easily bad
• 6:54
  Speaker 3: Boy at the height of it, bad Boy and then rocking.
• 6:58
  Speaker 3: It's like going from the Boston Celtics to the lay
• 7:07
  Speaker 3: Boston Celtics to the Lakers in the eighties and then
• 7:09
  Speaker 3: in the you know, two thousands. So this is going
• 7:12
  Speaker 3: to be a legendary situation. Lennys, I'm sure you probably
• 7:14
  Speaker 3: heard his name all throughout it. He might be one
• 7:16
  Speaker 3: of the most mentioned people in Jay Z's raps. He
• 7:19
  Speaker 3: doesn't really mention a lot of people. He mentioned him
• 7:21
  Speaker 3: name a lot.
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  Speaker 2: I'm grateful.
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  Speaker 3: So so, yeah, man, this is gonna be a dope conversation.
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  Speaker 3: So first and foremost, thank you for coming. Don't think
• 7:29
  Speaker 3: for having me. So let's talk about it. Let's talk
• 7:31
  Speaker 3: about the journey. A lot of people are familiar with
• 7:33
  Speaker 3: you now they heard your story, but your career is
• 7:36
  Speaker 3: over probably twenty five.
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  Speaker 2: Thirty years, yeah, twenty two decades. How did it start?
• 7:41
  Speaker 3: I know it started on on street promotion, which now
• 7:44
  Speaker 3: there is no such thing.
• 7:45
  Speaker 5: People are like, what is social social media?
• 7:47
  Speaker 2: Street?
• 7:47
  Speaker 5: That is it?
• 7:48
  Speaker 2: Right? Like, you know, what's funny though? I saw was
• 7:50
  Speaker 2: it All Star Weekend? I saw like quality control posters, which.
• 7:55
  Speaker 5: Is pretty dump.
• 7:56
  Speaker 2: You know I'm saying something, but you know, those are
• 7:58
  Speaker 2: guys coaching p they understand what that is. So it
• 8:01
  Speaker 2: was dope to see that, like, oh shit, it comes
• 8:03
  Speaker 2: like it was all over like by the hotels and everything.
• 8:05
  Speaker 2: So but yeah, I mean it doesn't really exist a
• 8:08
  Speaker 2: lot in uh lost art, but I mean, you know,
• 8:11
  Speaker 2: it served its purpose. At the time. There was no
• 8:13
  Speaker 2: social media, there was no like outlets really kind of
• 8:17
  Speaker 2: like yeah, you know what I'm saying. So that's what
• 8:19
  Speaker 2: it was. It was really putting in the footwork the
• 8:21
  Speaker 2: groundwhere going literally hand to hand, going outside of concerts, parties,
• 8:26
  Speaker 2: you know, seminars, car shows, anything where you thought, you know,
• 8:31
  Speaker 2: our audience was if there was a hip hop movie
• 8:35
  Speaker 2: opening up, you know, like Friday said anything like that.
• 8:37
  Speaker 2: You know, Okay, that's our audience. That's what we're gonna
• 8:39
  Speaker 2: go promote. And that's how we had to get the
• 8:41
  Speaker 2: word out.
• 8:41
  Speaker 5: Stickers streets. At one point you had the flat way
• 8:44
  Speaker 5: with a.
• 8:44
  Speaker 3: Flat some of the best I think roughriders might have
• 8:48
  Speaker 3: had the best that I've ever seen with the motorcycle bikes.
• 8:52
  Speaker 2: And they like because they had.
• 8:56
  Speaker 3: It was it was just you know, it's an interesting
• 8:58
  Speaker 3: business case study because it's a it's a former marketing
• 9:01
  Speaker 3: that is no longer around, but there's still there's still
• 9:04
  Speaker 3: things that you can actually implement from that era now
• 9:08
  Speaker 3: as far as like the Bliss promotion and the merch
• 9:12
  Speaker 3: and all of that stuff is still kind of relevant now,
• 9:15
  Speaker 3: it's just in a different form. So like when you
• 9:17
  Speaker 3: started working that was with bad Boy.
• 9:19
  Speaker 2: That was actually a little bit before then. So I
• 9:22
  Speaker 2: have some friends of mine who I was fortunate to
• 9:24
  Speaker 2: have that were in the business, so I got a
• 9:27
  Speaker 2: little like not to say, a cheap way of a
• 9:29
  Speaker 2: little head start in but again nothing official. So that
• 9:32
  Speaker 2: was like Showbiz and ag the Legion and Black Sheep.
• 9:36
  Speaker 2: You know. So Dress lived in the Bronx for a while,
• 9:38
  Speaker 2: so and you know, the Legion with my guys, so
• 9:41
  Speaker 2: I got to go out with them. And if Dress,
• 9:42
  Speaker 2: you know, Dress had shows, what we call it was out.
• 9:45
  Speaker 2: Trucee's Yours was our the biggest, was the biggest record.
• 9:48
  Speaker 2: So imagine, you know, I wanted to be the music business,
• 9:51
  Speaker 2: already dying to be in it. And like, I got
• 9:52
  Speaker 2: some friends in the neighborhood who actually have a hit record.
• 9:56
  Speaker 2: So I'm in the music business. Not as an artist though,
• 9:58
  Speaker 2: oh no, no, no, no, I mean I'm I wanted to
• 10:00
  Speaker 2: be an artist very early on. But I came to
• 10:05
  Speaker 2: my senses and I was just like, you know what,
• 10:07
  Speaker 2: you know what's funny. I gave myself like a sort
• 10:11
  Speaker 2: of like an option of like if I make it
• 10:14
  Speaker 2: in the meaning like if I get an internship or
• 10:16
  Speaker 2: a job, I'm not going to be an artist, but
• 10:19
  Speaker 2: I'll try to be an artist up until that happens,
• 10:21
  Speaker 2: and whichever one comes first. And I had a partner,
• 10:24
  Speaker 2: God bless him past recently, but I had a hip
• 10:27
  Speaker 2: rap partner, and I told him the same. I was like, yo,
• 10:29
  Speaker 2: whichever come first. So when I got the internship at
• 10:32
  Speaker 2: Bad Boy, I was like, I'm I didn't want to
• 10:34
  Speaker 2: be the guy in the office doing that. And then
• 10:38
  Speaker 2: also like yo, a rap too. You know what I'm saying.
• 10:41
  Speaker 2: Year was a bad internship ninety five? Yeah, because I
• 10:45
  Speaker 2: was only that year. And I don't take any credit
• 10:47
  Speaker 2: at all for like you know, Rock, I've been there
• 10:49
  Speaker 2: from day one. I'm a part of the team, you
• 10:52
  Speaker 2: know what I'm saying. But Bad Boy I came in
• 10:54
  Speaker 2: when they were already on fire. My brother super Mario
• 10:56
  Speaker 2: put me on and it was an amazing year. A
• 10:59
  Speaker 2: year and a half of the was it was short
• 11:00
  Speaker 2: lived and then Rockefeller started ninety six yep, and I
• 11:04
  Speaker 2: was already a big J fan. I already you know,
• 11:07
  Speaker 2: seen him out in about My friend Ray Ray was
• 11:10
  Speaker 2: working with them doing radio promotions. So that was gonna
• 11:12
  Speaker 2: be my end. So I immediately went to rock. I
• 11:14
  Speaker 2: wanted to be somewhere where obviously I believed in, but
• 11:17
  Speaker 2: also that was starting from scratch because I wanted to
• 11:20
  Speaker 2: be a part of what bad Boy built. And when
• 11:22
  Speaker 2: I was there, I didn't feel like that because they
• 11:23
  Speaker 2: were you know, they was already they did their thing. Yeah,
• 11:26
  Speaker 2: they did the thing for years. I came into a
• 11:28
  Speaker 2: great team, but I didn't help build that, you know
• 11:31
  Speaker 2: what I'm saying. And I wanted to go somewhere to
• 11:32
  Speaker 2: be a part of something from the beginning. Yeah. Rockefeller
• 11:35
  Speaker 2: at the time, he's working on reason, he's working on it.
• 11:38
  Speaker 2: Yeah wow yet Yeah, so how did you enter into
• 11:41
  Speaker 2: that rock? You didn't know J. I knew Jay by face,
• 11:45
  Speaker 2: so I knew Jan and Dane member. I was everywhere.
• 11:47
  Speaker 2: My whole goal from high school, go anywhere that there
• 11:51
  Speaker 2: is music stuff going on. If I heard about a video,
• 11:54
  Speaker 2: I went to the video. If I heard about a seminar,
• 11:56
  Speaker 2: uh in store. I don't care if Nas Leo was
• 11:59
  Speaker 2: signed autographs at whatever I went anything music because I
• 12:03
  Speaker 2: figured whatever music related was going on, it was gonna
• 12:06
  Speaker 2: be music related people or artists or they're I read credits,
• 12:09
  Speaker 2: so I knew every person, Oh, Nas is gonna be
• 12:12
  Speaker 2: I know Jungle, I know I don't know them, but
• 12:14
  Speaker 2: I know we're trying to established relationship. That's that's very important.
• 12:18
  Speaker 2: And it was crazy. I said this in London to
• 12:21
  Speaker 2: I was talking to somebody. I said, the two.
• 12:22
  Speaker 3: Biggest keys in business is to stay close and to
• 12:25
  Speaker 3: add value. And that seems like it's easy, but so
• 12:29
  Speaker 3: many people cannot do that. And it's like what you're
• 12:32
  Speaker 3: talking about, so many people fail that part of it
• 12:34
  Speaker 3: where it's like just be in the right place.
• 12:36
  Speaker 4: Yeah, how many times have we said that? Like even
• 12:39
  Speaker 4: every time we get on stage, I say the same thing.
• 12:40
  Speaker 4: It's not about being in the right place at the
• 12:42
  Speaker 4: right time. It's being in the right place all the time.
• 12:44
  Speaker 4: And you're literally studying the people, like you know all
• 12:47
  Speaker 4: the people. It feels like our story in a sense.
• 12:49
  Speaker 4: It was like I remember reading credits and I know
• 12:51
  Speaker 4: every producer and then I know everybody's on the team.
• 12:54
  Speaker 5: I'm like, this makes personal sense. I want to see
• 12:56
  Speaker 5: these people.
• 12:56
  Speaker 2: One day.
• 12:57
  Speaker 5: I'm gonna meet these people.
• 12:58
  Speaker 2: I studied that whole ship. I studied Jaye's whole crew.
• 13:00
  Speaker 2: I was saying with something to be highest cousin like Tata,
• 13:03
  Speaker 2: like and you know, you do it so familiar. They're like,
• 13:06
  Speaker 2: I know this, it gets done to me now, you
• 13:09
  Speaker 2: know what I'm saying. Like people were like, yole' bro,
• 13:11
  Speaker 2: you'd be good and I'm like good, Like, I'm like,
• 13:14
  Speaker 2: I don't know. If I know them, I'll tell you.
• 13:17
  Speaker 4: We ran Torre to Hop in l A. And I
• 13:21
  Speaker 4: was just like, yo, let's hop over there. We were walking.
• 13:23
  Speaker 4: They were like like, that's that's hip hop like legend.
• 13:26
  Speaker 5: That's right there. Like we got that's a legend.
• 13:28
  Speaker 4: And we actually had we sat down and had a
• 13:30
  Speaker 4: conversation with him and it was ironic that we could
• 13:32
  Speaker 4: have had beggs Bis is going to be on the
• 13:34
  Speaker 4: on the show that yeah, yeah, And we kind of
• 13:37
  Speaker 4: ran into each other at the same time. It was like, man,
• 13:40
  Speaker 4: you know all these people I looked.
• 13:41
  Speaker 2: Up to, this is incredible.
• 13:42
  Speaker 4: You do it all without breaking a sweat, like being
• 13:45
  Speaker 4: a boss exec to Tuesday Tennis to homework a while
• 13:48
  Speaker 4: the kids have so much homework, Family dinners, lunches, brunches,
• 13:53
  Speaker 4: trips to the vet, and a weekend getaway that's anything
• 13:55
  Speaker 4: but a getaway. And you do it all in style,
• 13:59
  Speaker 4: even when you have bad to back conference calls on
• 14:01
  Speaker 4: top of the kids or crusier recitals.
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  Speaker 2: Yeah, and when you guys put in your work now
• 14:45
  Speaker 2: becomes that much easier, right because they're familiar with it,
• 14:47
  Speaker 2: or they heard about it, or their friend did the podcast,
• 14:50
  Speaker 2: or it's like oh.
• 14:51
  Speaker 3: Okay, yeah, yeah, so all right, so you add all
• 14:55
  Speaker 3: of these different clubs, all these different events, everything, record signings.
• 14:59
  Speaker 2: And your face become familiar. Yeah, so what's what leads to.
• 15:03
  Speaker 3: You actually getting in the door and actually getting up
• 15:05
  Speaker 3: with That's what led to it, exactly what you said.
• 15:07
  Speaker 2: It was my face became super familiar. And the guy
• 15:11
  Speaker 2: super Mario, who was like a big heavy promo guy
• 15:15
  Speaker 2: back then, he's the one that was about to get
• 15:18
  Speaker 2: the job with Puff and that's when he was like yo.
• 15:21
  Speaker 2: He was like, yo, I see you everywhere who you
• 15:22
  Speaker 2: work with. And I was like, you know what to say?
• 15:24
  Speaker 2: I was like, I'm is out here because I didn't
• 15:27
  Speaker 2: really know what I'm saying. And I would get promoting
• 15:30
  Speaker 2: my guys Black Cheeping and the Legion. But remember that
• 15:33
  Speaker 2: I didn't work for the label or them. It was
• 15:35
  Speaker 2: just I just did something like I got to look
• 15:38
  Speaker 2: like I'm in this shit. So that's when he was like, yo,
• 15:41
  Speaker 2: you know work no way. I was like nah, he
• 15:43
  Speaker 2: was like bet. He was like if I get this
• 15:44
  Speaker 2: job a bad boy, you on like you're good, and
• 15:47
  Speaker 2: like two weeks later, man, he hit me three weeks
• 15:49
  Speaker 2: later and was like, yo, I got it, like you on.
• 15:52
  Speaker 2: So me I met working at this lighting company I'm
• 15:54
  Speaker 2: actually building lights, building electrician, Yeah, building lights, right, and
• 16:00
  Speaker 2: I ain't get in a music business. And I get
• 16:01
  Speaker 2: that call and I'm like, out, hell quick, my job
• 16:05
  Speaker 2: fucking like no, no, no. By the way, got to
• 16:08
  Speaker 2: the bad Boy and it was no pay. It was
• 16:10
  Speaker 2: like it was a street team, you know what I'm saying. So,
• 16:12
  Speaker 2: like what if I jumped out the window, but it
• 16:13
  Speaker 2: didn't matter, you know what I'm saying. I really it's
• 16:15
  Speaker 2: nothing more I wanted to do to just I used
• 16:17
  Speaker 2: to tell everybody. I used to have a lot of
• 16:19
  Speaker 2: friends that work in the business. It was this guy
• 16:21
  Speaker 2: named Lindsay who his family Sylvia as they owned Sylvia's Restaurant.
• 16:25
  Speaker 2: So I got to see those things early on, and
• 16:27
  Speaker 2: Lindsay worked for Death Jam. So Lindsey was bringing slick
• 16:29
  Speaker 2: Rick to the block eighty seven eighty eight. I mean,
• 16:32
  Speaker 2: I'm seeing this like this is what I wanted to do,
• 16:35
  Speaker 2: you know what I'm saying. So I used to tell
• 16:36
  Speaker 2: but I was ten, eleven, twelve thirteen, know what I'm saying.
• 16:39
  Speaker 2: I used to tell those guys like, yo, give me,
• 16:41
  Speaker 2: let me but you know, as a twelve thirteen year old,
• 16:43
  Speaker 2: they're looking at me like what like not here. Yeah,
• 16:46
  Speaker 2: but that's how ambitious I was. And I just the
• 16:49
  Speaker 2: point is, I always told everybody I just need a shot,
• 16:52
  Speaker 2: Like if you just give me a free give me
• 16:53
  Speaker 2: a free shot, I'm going to prove because I really
• 16:55
  Speaker 2: didn't even know what you know. Post listening to You
• 16:59
  Speaker 2: Guys podcast with Ross, you know how Ross was talking
• 17:01
  Speaker 2: about how he went through the businesses and he didn't
• 17:03
  Speaker 2: even know about him. He just did it and learned
• 17:06
  Speaker 2: as he went. It was the same thing. I didn't
• 17:07
  Speaker 2: know what I wanted to do in music business. I
• 17:09
  Speaker 2: didn't know I didn't know what if there was a
• 17:10
  Speaker 2: retail person, a promotions person, radio person a, and R.
• 17:14
  Speaker 2: I didn't know any of those titles or so I
• 17:16
  Speaker 2: just was like, I'll figure it out as I get there.
• 17:18
  Speaker 2: I know that I'm hungry enough, I'm ambitious enough, and
• 17:20
  Speaker 2: I'm driven enough. And that said, if you tell me
• 17:23
  Speaker 2: this is what you gotta do. You got to call
• 17:25
  Speaker 2: every radio station on every retail store and make sure
• 17:28
  Speaker 2: that our product is there, then just give me the assignment.
• 17:31
  Speaker 2: That's what I did.
• 17:32
  Speaker 5: So you start Street Team.
• 17:34
  Speaker 4: You at the reasona with doubt, A reasona doubt, you know,
• 17:37
  Speaker 4: but how.
• 17:37
  Speaker 2: Did you get to Rockefeller. Rockefeller was through a friend
• 17:40
  Speaker 2: of mine named Ray Ray. Ray Ray was a promotion
• 17:42
  Speaker 2: guy as well, just like Super Mario was. And Ray
• 17:45
  Speaker 2: Ray used to work at like Penalty Records or something,
• 17:47
  Speaker 2: and he used to give me like little small bags.
• 17:50
  Speaker 2: I got to work with Norriy. That's how I met Norri.
• 17:52
  Speaker 2: Me and Nori became brothers. Way back, wild story, but anyway,
• 17:57
  Speaker 2: So Ray Ray left Penalty when Rockefeller starts garted and
• 18:00
  Speaker 2: went as the promotion guy. So office brand new nineteen
• 18:05
  Speaker 2: ninety five. It's only like Dame Bigg's Jay Ray Ray
• 18:09
  Speaker 2: and like maybe one of to Christy Clifford and like
• 18:12
  Speaker 2: maybe one other person. It was like Rockfeller record was
• 18:15
  Speaker 2: like six people, six people. So that was my end,
• 18:17
  Speaker 2: was like Ray Ray, So I went harassed him. He
• 18:20
  Speaker 2: already knew me, he knew how heart and he was like,
• 18:22
  Speaker 2: I got you. And then I got in a room.
• 18:24
  Speaker 2: He was like, you just got to talk to Dame
• 18:25
  Speaker 2: and Jay just so you know. And when I got
• 18:27
  Speaker 2: in the room, I got shitted onout that.
• 18:31
  Speaker 3: Yeah.
• 18:32
  Speaker 2: When I got in the room, they immediately knew me
• 18:34
  Speaker 2: from the street and they knew me from the bad
• 18:37
  Speaker 2: Boy promotion. So they knew me as a bad Boy promoter,
• 18:40
  Speaker 2: and then they were both like nah, no, nah, he's
• 18:42
  Speaker 2: a bad boy, Like we don't want we want Rockefeller,
• 18:45
  Speaker 2: you know what I'm saying. The team and I was
• 18:46
  Speaker 2: like no, no, no, not quit And it was like noah,
• 18:48
  Speaker 2: Nah were good. And I'm like, no, I actually left
• 18:51
  Speaker 2: bad Boy to come here. Nah, we're good. So they
• 18:56
  Speaker 2: didn't put me on cool. I told Ray Ray to
• 18:59
  Speaker 2: give me any product that he will receive and just
• 19:01
  Speaker 2: let me know everywhere j and Dame Biggs were gonna be.
• 19:04
  Speaker 2: So if he had a little club date, if he had,
• 19:05
  Speaker 2: I just got the schedule and I showed up everywhere.
• 19:08
  Speaker 2: Me and my man Burt showed up everywhere. Just you
• 19:10
  Speaker 2: know what I'm saying. When every time they come out,
• 19:11
  Speaker 2: they see it, they know he don't have no street
• 19:13
  Speaker 2: team and they don't have those staff, so it's like
• 19:15
  Speaker 2: who's putting this up? So I made sure they saw
• 19:17
  Speaker 2: every time until after a few months it was just like,
• 19:20
  Speaker 2: I but what made you? What made you leave bad
• 19:24
  Speaker 2: Boy at its peak?
• 19:25
  Speaker 3: Because bad boys on fire at that time, that boy's
• 19:28
  Speaker 3: on fuego and take a chance with up and coming
• 19:32
  Speaker 3: relatively like it's a risk at that point in time.
• 19:35
  Speaker 2: Big risk. But I thought, I honestly, I swear to God,
• 19:37
  Speaker 2: I'm gonna be honest. I didn't know Jay was gonna
• 19:39
  Speaker 2: be this big, But I knew j was gonna be
• 19:41
  Speaker 2: the biggest. It's just he was just too good. He
• 19:44
  Speaker 2: was too prolific, he was too profound, he was too
• 19:48
  Speaker 2: and I didn't know him personally at that time. I'm
• 19:50
  Speaker 2: just saying as a fan of the music, listening to
• 19:52
  Speaker 2: him on Big D he came listening to him on
• 19:54
  Speaker 2: and this is before the first album. This is before
• 19:56
  Speaker 2: the first album. This is in my lifetime. You can't
• 19:58
  Speaker 2: listen in my lifetime and watch the that video that
• 20:00
  Speaker 2: they funded and not think this guy is like.
• 20:04
  Speaker 3: Well, it's interesting because around that time, like I was young,
• 20:07
  Speaker 3: but I was heavily inter.
• 20:09
  Speaker 2: Rap at that time. And I remember when Jay first
• 20:11
  Speaker 2: came out.
• 20:11
  Speaker 3: Even after the album came out, people still wasn't really
• 20:15
  Speaker 3: fully respective.
• 20:16
  Speaker 2: Like I remember, like I was telling my cousin, I'm like, yo,
• 20:19
  Speaker 2: this kid jay Z, like he's dope, and he's like
• 20:21
  Speaker 2: jay Z he like who as.
• 20:23
  Speaker 3: I'm like no, Like as I'm like no, jay Z Brooklyn,
• 20:31
  Speaker 3: he got this song like he's dope, Like it's this
• 20:34
  Speaker 3: whole album. The whole album is dope. So I say
• 20:36
  Speaker 3: that to say, that's even before that. So for you
• 20:39
  Speaker 3: to say that you knew he was gonna be the biggest,
• 20:41
  Speaker 3: that's a lot because big was around.
• 20:43
  Speaker 2: Yeahan was around, Nas was around. Let's look at this
• 20:46
  Speaker 2: was killing. This is a small, small example, but like
• 20:50
  Speaker 2: even stuff like at the time everybody was wearing Asaci.
• 20:53
  Speaker 2: Everybody from Biggie to everybody talked about ASACEI Jay didn't
• 20:56
  Speaker 2: say Asaki. Jay said, the Medusa had turned me to stone,
• 20:59
  Speaker 2: like what describe VERSACEI like that where everybody else is
• 21:05
  Speaker 2: like the Rissachi I got the the Meduca turned stone
• 21:09
  Speaker 2: like he was just like he just had a different
• 21:11
  Speaker 2: perspective to me. And again I didn't. I wasn't with
• 21:15
  Speaker 2: them in the street. But listening to it, you felt,
• 21:17
  Speaker 2: you felt, how really was you know what I'm saying.
• 21:19
  Speaker 4: No, we forgot to mention at that time, we only
• 21:21
  Speaker 4: think in the East coast, but at that time got popped.
• 21:24
  Speaker 4: You got just dominating, completely dominating. But I want to
• 21:28
  Speaker 4: go back to something because it's pretty big and this
• 21:31
  Speaker 4: can relate to business. Is that value add even though
• 21:35
  Speaker 4: they told you no right, because most people won't do that.
• 21:38
  Speaker 4: Get turned down and say all right, let me go
• 21:39
  Speaker 4: find another opportunity. You got turned down and said, nah,
• 21:42
  Speaker 4: let me still add value, let me just help.
• 21:45
  Speaker 5: And it led to that. So like for free, for free,
• 21:48
  Speaker 5: people don't even like the.
• 21:52
  Speaker 4: Fact that determination, that that grit, Like where.
• 21:55
  Speaker 5: Where did it come from?
• 21:57
  Speaker 2: There's nothing else I wanted to do. I don't like
• 22:00
  Speaker 2: found redundant or like cheesy. Like I had to be
• 22:03
  Speaker 2: in the music business, and I had to be in
• 22:05
  Speaker 2: the music business with somebody that I really loved, you
• 22:08
  Speaker 2: know what I'm saying, Like if right, if we were
• 22:09
  Speaker 2: in these times, I would have you know, O vo
• 22:13
  Speaker 2: or something, it would have There's you know what I'm saying,
• 22:14
  Speaker 2: there's certain people that I love or respect, or a
• 22:17
  Speaker 2: team or a crew or I gotta be in that
• 22:20
  Speaker 2: organization because this is what I love, is what I
• 22:23
  Speaker 2: believe in, and I believe that I can add value
• 22:26
  Speaker 2: to what they're doing, you know what I'm saying. So
• 22:27
  Speaker 2: rock Ja to me was like, this is a guy.
• 22:30
  Speaker 2: This is the guy.
• 22:32
  Speaker 4: So at what point do they say after like they've
• 22:35
  Speaker 4: turned you down but you're still showing up.
• 22:37
  Speaker 5: They're like, you know what yeah.
• 22:40
  Speaker 2: It was a few months later and it was just like,
• 22:43
  Speaker 2: all right, the decision was yeah, Jane Bigs was always
• 22:47
  Speaker 2: quiet like Biggs obviously made decisions them. But I didn't
• 22:49
  Speaker 2: have no relationship with Biggs. Like Dame was the CEO,
• 22:53
  Speaker 2: obviously super talkative, you know, he was all spoken. So
• 22:56
  Speaker 2: you know, Jay was obviously you know who he is
• 22:59
  Speaker 2: is just more nerved and chill. But I got to
• 23:01
  Speaker 2: develop my relationship with Jay because of the studio because
• 23:04
  Speaker 2: when I so, when I transitioned from Street Team to
• 23:09
  Speaker 2: A and R, I was able to be in the
• 23:10
  Speaker 2: studio and hip hop was the A and R only
• 23:12
  Speaker 2: A and R at the time, And again I found
• 23:14
  Speaker 2: my way in. I was like, Okay, I want to
• 23:16
  Speaker 2: be in A and R, but I don't have Yeah,
• 23:19
  Speaker 2: I don't have an R experience. I've never signed an artist,
• 23:21
  Speaker 2: I've never signed a producer. I don't have A and
• 23:24
  Speaker 2: R experience. I think I can figure it out. But
• 23:26
  Speaker 2: so anyway, the way I figured it out was hip
• 23:29
  Speaker 2: hop was only an R at the time. N R
• 23:31
  Speaker 2: comes with creative direction and then it also comes with
• 23:34
  Speaker 2: administrative work. It has to be both. You have to
• 23:37
  Speaker 2: clear samples and through paperworking. But you also have to
• 23:40
  Speaker 2: find beats and find artists and find producers and find writers.
• 23:43
  Speaker 2: Hip hop only liked the creative side, so I was like, woo,
• 23:47
  Speaker 2: I'll do that administrative side. You know what I mean
• 23:49
  Speaker 2: because that was my way in. And day was like, ool,
• 23:51
  Speaker 2: you go handle out the hip hop and I was
• 23:53
  Speaker 2: like with leisure and that got me in the studio
• 23:56
  Speaker 2: every day.
• 23:57
  Speaker 3: Well, what you're saying is so vital as far as business,
• 23:59
  Speaker 3: Like I don't even know if you fully understand it,
• 24:01
  Speaker 3: because this is things that we speak about, Like, this
• 24:03
  Speaker 3: is the things that we speak about like seminar and
• 24:05
  Speaker 3: stuff like that, as far as the find find where
• 24:08
  Speaker 3: you can add value even if you don't necessarily like it.
• 24:11
  Speaker 3: You said, like you saw the opening where it's like,
• 24:13
  Speaker 3: all right, administrative work is something that he's not interested in.
• 24:16
  Speaker 2: You probably wasn't over there. Yeah, I'm not saying like
• 24:18
  Speaker 2: I didn't want to be.
• 24:18
  Speaker 5: I don't know what I was going to do, but
• 24:20
  Speaker 5: you saw that that's a value.
• 24:22
  Speaker 2: Another thing.
• 24:23
  Speaker 3: So we got a partner that we work with called
• 24:24
  Speaker 3: MG the mortgage God shot out to him and his
• 24:27
  Speaker 3: I love his story because how he approached me. It
• 24:29
  Speaker 3: wasn't like YO can I get on. It was like, yo,
• 24:32
  Speaker 3: I got clients for you, how can I add value
• 24:34
  Speaker 3: to me? And he was doing it for months for
• 24:36
  Speaker 3: free and never asks for anything. And then that just
• 24:39
  Speaker 3: led to like, okay, come on, and now we're just
• 24:42
  Speaker 3: develop the relationship now with business partners. And that's what
• 24:44
  Speaker 3: you did as far as even you took a step further,
• 24:46
  Speaker 3: even when they turned you down, you still added value
• 24:49
  Speaker 3: for free four months and then it's only a matter
• 24:53
  Speaker 3: of time before and so many people lose that, like
• 24:56
  Speaker 3: you can go to have an NBA from Harvard and
• 24:59
  Speaker 3: not understand and those principles and it's not gonna work
• 25:01
  Speaker 3: out for you because most people network from a selfish standpoint.
• 25:04
  Speaker 2: It's like, yeah, what king, how can you help me?
• 25:08
  Speaker 2: What can I do for you? Exactly great point, by
• 25:11
  Speaker 2: the way, And also I was gonna say, like I
• 25:15
  Speaker 2: also always try to be self aware. Again, I don't
• 25:18
  Speaker 2: know if I acknowledge that or realized that back then,
• 25:21
  Speaker 2: Like I didn't. I didn't probably even know what self
• 25:22
  Speaker 2: aware was right back then. But I mean, like my
• 25:25
  Speaker 2: mentality has always been that it's like, all right, these
• 25:27
  Speaker 2: guys don't know me, so they're not gonna just be
• 25:29
  Speaker 2: like yeah, fine, come on, cool, you're on. You know
• 25:31
  Speaker 2: what I mean. So you have to look at the
• 25:32
  Speaker 2: things from other people's side, like why why would they
• 25:35
  Speaker 2: want to hire me? Why would they want to put
• 25:36
  Speaker 2: me on? What's the just because they saw me around
• 25:38
  Speaker 2: a little bit and you know at clubs or at
• 25:41
  Speaker 2: concerts and what I'm saying. So I always figure, like,
• 25:43
  Speaker 2: let me put in, try to add my value to
• 25:46
  Speaker 2: the company for free, to prove to you that I'm
• 25:49
  Speaker 2: worth a shot. And by the way, I wasn't even
• 25:51
  Speaker 2: looking for a job. I was looking for a shot
• 25:53
  Speaker 2: at a job. So it's like whatever that was gonna
• 25:56
  Speaker 2: take it. Then once I was in, like I said
• 25:58
  Speaker 2: it was, I could tell you every transition. I'll give
• 26:02
  Speaker 2: you another example, and this was a good friend of mine,
• 26:04
  Speaker 2: Shaka Pilgrims, one of the most brilliant people. And yeah,
• 26:08
  Speaker 2: the business to so Shaka, there was a time where
• 26:13
  Speaker 2: they was about to go on tour. And remember I'm
• 26:14
  Speaker 2: in the A and R, but I want to go
• 26:16
  Speaker 2: on tour, Like I want to go on tour, but
• 26:18
  Speaker 2: I have no purpose on tour. Zero, The A and
• 26:21
  Speaker 2: R has no purpose on tour. But all the artists
• 26:23
  Speaker 2: were going so A and R. You know, I helped
• 26:25
  Speaker 2: with jay uh An R with Bleak being seeing all
• 26:29
  Speaker 2: of them were going to the tour, which is it
• 26:31
  Speaker 2: knocked life right, so I don't have Yeah, I don't
• 26:35
  Speaker 2: have no meanings to go. I don't have no reason
• 26:37
  Speaker 2: to go on tour. And then they were about to
• 26:39
  Speaker 2: hire a videographer, and I remember I always took photography
• 26:43
  Speaker 2: as a hobby, and and we had to work on
• 26:46
  Speaker 2: two albums. So Shaka was like, dang, you're gonna hire
• 26:49
  Speaker 2: this fucking dumba's photographer that I don't know instead of
• 26:52
  Speaker 2: just using Lenny. And I didn't. By the way, I
• 26:54
  Speaker 2: didn't even think of that, you know what I'm saying.
• 26:56
  Speaker 2: And I but I will up, I'll take photos for
• 26:59
  Speaker 2: I mean, I'm already an employees so it's not freeze
• 27:01
  Speaker 2: like I'm fine, I'm there. And then also we have
• 27:04
  Speaker 2: to work on two albums, so we was like, yo,
• 27:05
  Speaker 2: why don't we just work on an album. We get
• 27:07
  Speaker 2: a studio bus and we work on an album on
• 27:09
  Speaker 2: the road. And then he was with it, so we
• 27:11
  Speaker 2: were doing DJ Klue album on the Yeah, it was both.
• 27:15
  Speaker 2: So now I had multiple reasons now to go on tour.
• 27:18
  Speaker 2: So again I was going to figure out because I'll
• 27:20
  Speaker 2: tell you what wasn't gonna happen. I wasn't gonna not
• 27:22
  Speaker 2: be on that tour.
• 27:24
  Speaker 5: And now you're in the movie.
• 27:25
  Speaker 2: Yeah, I filmed a lot.
• 27:27
  Speaker 5: I was gonna say, so, like you're the one.
• 27:29
  Speaker 4: Obviously you're because photography is something that I admired that
• 27:32
  Speaker 4: you do. I won't get to that later, but it
• 27:34
  Speaker 4: was like, now you found a way to get on
• 27:36
  Speaker 4: tour value add by shooting it, but now you're they're
• 27:39
  Speaker 4: actually using your footage to create.
• 27:41
  Speaker 2: Then that's how that's how the universe turned over. They
• 27:44
  Speaker 2: got a bunch of professional you know, shooters, videographers, whatever
• 27:47
  Speaker 2: it is. I don't this is the nineties, bro, I
• 27:49
  Speaker 2: don't even know what a videographer is. I don't even care.
• 27:53
  Speaker 2: But nobody was comfortable with them, right. And the thing
• 27:56
  Speaker 2: I had with my photos was that I could take
• 27:58
  Speaker 2: a picture of anybody and where, because everybody kind of
• 28:01
  Speaker 2: knew me or knew of me at the time within
• 28:03
  Speaker 2: the family. So rough Riders knew me, you know what
• 28:05
  Speaker 2: I'm saying, Red and meth they kind of knew me,
• 28:08
  Speaker 2: So you kind of knew me already. So it was like, oh,
• 28:10
  Speaker 2: that's that's Lenny. It's all good things. Like so the
• 28:12
  Speaker 2: same thing with the filming. They were filming, and then
• 28:15
  Speaker 2: like beans and all of them kept like yo, get
• 28:17
  Speaker 2: that get that ship out of here. And then it
• 28:20
  Speaker 2: was just like Lenny do They're not gonna tell Lenny no.
• 28:23
  Speaker 2: And that's how I got to film everything.
• 28:25
  Speaker 5: You know.
• 28:26
  Speaker 3: Who else took the videographer route to get in another
• 28:29
  Speaker 3: one of our friends, Jimmie.
• 28:32
  Speaker 2: Yes, yes, yeah, he actually did a lot. I know,
• 28:39
  Speaker 2: I was gonna say. I used to use him as
• 28:42
  Speaker 2: an example with our guys who are like you know,
• 28:44
  Speaker 2: guys around like bleak or around being sequer, because like
• 28:48
  Speaker 2: Jim would like even be an engineer, and I know
• 28:52
  Speaker 2: that he didn't know the engineer, but he was like,
• 28:54
  Speaker 2: you know what, I know the basics. And I got
• 28:57
  Speaker 2: an assistant that works at the studio that knows everything.
• 29:00
  Speaker 2: And that was another bag. And then and then so
• 29:03
  Speaker 2: it's just like inserting yourself like okay, I could say
• 29:05
  Speaker 2: with directing, he was like directing videos again, you got
• 29:09
  Speaker 2: a director of photography. You're literally just he's gonna actually
• 29:13
  Speaker 2: film it. You're just like get this this seeing this
• 29:16
  Speaker 2: box this hot.
• 29:17
  Speaker 4: You know what I'm saying yeah, because even in the
• 29:18
  Speaker 4: line budget, like if the label has a line budget
• 29:21
  Speaker 4: and you're saying like I'll take that line.
• 29:22
  Speaker 5: You're the artist, but now you're the director to its.
• 29:25
  Speaker 3: Funny things with add value. And it's like, you know,
• 29:27
  Speaker 3: he's a street guy. I'm sure you sure he didn't.
• 29:28
  Speaker 3: He didn't know anything about filming the music video, but
• 29:33
  Speaker 3: he told he said he was doing that engineering security cam,
• 29:37
  Speaker 3: anything that cam needed to what he was doing until
• 29:39
  Speaker 3: he now he's walking in Virgil's fashion shows later. This
• 29:42
  Speaker 3: is true, guy has you know, sometimes you just have
• 29:45
  Speaker 3: to find a way to add value. And what you
• 29:47
  Speaker 3: said about the tourist key too, because a lot of
• 29:49
  Speaker 3: people want to travel and they don't add any values.
• 29:51
  Speaker 2: It's like you just cost the money if you're just
• 29:53
  Speaker 2: traveling for no reason, just being an extra like homie
• 29:56
  Speaker 2: and not not. You know, it's everybody has to you know,
• 30:02
  Speaker 2: it has to make sense, you know, and it's dope
• 30:04
  Speaker 2: to want to bring everybody and bring your people, but
• 30:07
  Speaker 2: everybody should have a purpose. And by the way, that's
• 30:10
  Speaker 2: what I love about rock because that rock always like
• 30:13
  Speaker 2: taught that or just kind of implemented that in the
• 30:16
  Speaker 2: minds of like the you know, the heads of the
• 30:17
  Speaker 2: labels or the main artists, or it's like you don't
• 30:20
  Speaker 2: make sure everybody's doing it. No matter what they're doing.
• 30:22
  Speaker 2: They could be this, they could be the barber, they
• 30:23
  Speaker 2: could be but as long as they're adding value so
• 30:25
  Speaker 2: that they're not just bodies that are just taking up
• 30:28
  Speaker 2: you know, spacing.
• 30:29
  Speaker 4: And so from an A and R standpoint, what's what's
• 30:31
  Speaker 4: the because I mean I read that it's all right.
• 30:34
  Speaker 5: It's the first song that you yeh, the first song
• 30:36
  Speaker 5: that you know, So what's that like.
• 30:37
  Speaker 4: After you've put this song together, it's a huge success,
• 30:40
  Speaker 4: ended up on obviously Volume too, and then the soundtrack
• 30:43
  Speaker 4: as well. How you like, I'm like you feel like
• 30:46
  Speaker 4: you're a part of this now like I'm a little
• 30:48
  Speaker 4: bit and.
• 30:49
  Speaker 2: Again right, it was like using using, using the resources.
• 30:54
  Speaker 2: You know, G Robertson one of the best managers in
• 30:56
  Speaker 2: the game. Me and G share the desk at Rock
• 30:59
  Speaker 2: So it's like you G, me, G and Hop shared
• 31:02
  Speaker 2: the death and then after a while, you know, Hop
• 31:04
  Speaker 2: was like the guy. Hop got his own office and
• 31:06
  Speaker 2: me and G just like this every day phone calls
• 31:10
  Speaker 2: business every day like this. Every artist that came to
• 31:13
  Speaker 2: see us, they had to see me with G or
• 31:15
  Speaker 2: G have to see it. So anyway, G Roberson managed Mahogany,
• 31:19
  Speaker 2: which was the producer of It's all Right. So it
• 31:22
  Speaker 2: was like Bleak was already there. Jay was a given,
• 31:25
  Speaker 2: and it was just like yo, G producer like you
• 31:28
  Speaker 2: know what I'm saying, came through and J Bleak and
• 31:31
  Speaker 2: Mahogany it's all right, all.
• 31:34
  Speaker 5: Right, that's more money the trail they don't know, they
• 31:39
  Speaker 5: know you too well.
• 31:41
  Speaker 2: Shot free. Well that was my introduction into A and R.
• 31:45
  Speaker 3: So what exactly does an A and R do though,
• 31:48
  Speaker 3: because I still feel like that's one of those titles
• 31:50
  Speaker 3: that people still have heard about what.
• 31:52
  Speaker 2: It's kind of like. And then the special responsibility as
• 31:55
  Speaker 2: a A and R stands for artists and repertoire, you babe,
• 32:00
  Speaker 2: serve as a liaison and the A and R serves
• 32:02
  Speaker 2: as a liaison between the artists and the label and
• 32:06
  Speaker 2: they have to you know, ride out with the production
• 32:09
  Speaker 2: of an album. So the A and R helps the
• 32:12
  Speaker 2: artists complete their album. And that's with anything creative, anything
• 32:17
  Speaker 2: from coming up with you know, records, from putting you
• 32:19
  Speaker 2: know them with you know, good writers or good producers. Uh,
• 32:23
  Speaker 2: maybe if there's a feature, you guys, and the R,
• 32:26
  Speaker 2: I mean good A and rs. They really go through
• 32:29
  Speaker 2: the whole creative process with the artists and they're coming
• 32:31
  Speaker 2: up with these things together or they're just assisting sometimes
• 32:34
  Speaker 2: just assisting the artists and anything they need, like oh, man,
• 32:36
  Speaker 2: I think I want to put you know, you know
• 32:39
  Speaker 2: whatever young Dog on this joint. The A and r's
• 32:41
  Speaker 2: job is not to go and get young Doug and
• 32:43
  Speaker 2: talk to the young Doug's manager and setting the record
• 32:46
  Speaker 2: and try and just try to get it done. Cause remember,
• 32:48
  Speaker 2: sometimes like a pitch, sometimes it's not you know, when
• 32:50
  Speaker 2: their peers. When Gunner is hitting young Doug, that's that's family.
• 32:54
  Speaker 2: That's easy. But you know, if maybe this is a
• 32:56
  Speaker 2: new artist so on deaf Jam and we're trying to
• 32:58
  Speaker 2: get young Doug, it's like, you know, a lot of times,
• 33:00
  Speaker 2: good artists will only work with people that they like
• 33:02
  Speaker 2: or they admire, or they you know, they vibuate, you
• 33:04
  Speaker 2: know what I'm saying. So sometimes when you have to
• 33:06
  Speaker 2: call out to somebody blindly and get a feature, it
• 33:10
  Speaker 2: comes with a pitch, and it comes with you know,
• 33:11
  Speaker 2: proving why it's worth favorite. Yeah, So an A and
• 33:15
  Speaker 2: R job to get the whole album done, but also
• 33:20
  Speaker 2: within the finances that you're given. So if you get
• 33:23
  Speaker 2: five hundred thousand dollars to make an album, that's what
• 33:25
  Speaker 2: you have to make the album for. That's recording, that's mixing,
• 33:29
  Speaker 2: that's mastering, that's features, that's everything that has to do.
• 33:33
  Speaker 2: You guys want to travel to Atlanta and the stand
• 33:35
  Speaker 2: Atlanta so month, it's everything that's coming out of that budget.
• 33:38
  Speaker 5: So we're not getting cancer.
• 33:40
  Speaker 2: I mean, let's talk about that little bit.
• 33:42
  Speaker 3: So the music record label would advance and artists, yeah,
• 33:47
  Speaker 3: like advance five hundred thousand dollars for the making.
• 33:50
  Speaker 2: Of an album an album, correct.
• 33:52
  Speaker 3: And then the A and r's job or his team,
• 33:56
  Speaker 3: management whatever. Now they have to use that five hundred
• 33:58
  Speaker 3: ticket to producers yep, to make a complete album.
• 34:02
  Speaker 2: Wardrobe uh not wardrobe, that wardrob would coming to marketing budget.
• 34:06
  Speaker 2: So you get a marketing budget, you get a recording budget.
• 34:09
  Speaker 2: They're different budget, studio time, and yeah, produce. This is
• 34:12
  Speaker 2: everything it takes to make in the album. So recording, travels, features.
• 34:17
  Speaker 2: If I get you know whomever litt uzivert Uziver is like, yo,
• 34:21
  Speaker 2: I want one hundred thousands. That one hundred thousand is
• 34:24
  Speaker 2: coming from that budget. So you gotta be smart a
• 34:27
  Speaker 2: big record, if you the biggest, the biggest. If you
• 34:30
  Speaker 2: go over budget, then you gotta go. And you got
• 34:33
  Speaker 2: to ask for reforecasts, which is the worst thing a
• 34:37
  Speaker 2: reforecasts would be. You know, I'm at for eighty right now,
• 34:41
  Speaker 2: and I know I got to do three more records
• 34:44
  Speaker 2: and Hip Boy did one of them, and you know,
• 34:47
  Speaker 2: Jenikos on one and she charged me, you know fifty.
• 34:50
  Speaker 2: I'm just making all this up. And now I know,
• 34:52
  Speaker 2: like damn, I got an overage of you know, one
• 34:55
  Speaker 2: hundred and sixty two thousand. Now I gotta go and
• 34:58
  Speaker 2: get that money. I gotta go over to mind whatever CEO.
• 35:01
  Speaker 2: I got to go to the financial department, finance department,
• 35:04
  Speaker 2: and now give them reasons why. And I'll be like,
• 35:07
  Speaker 2: but hip Boy did this joint? Like you know what
• 35:09
  Speaker 2: I'm saying again, it's all like a picture because now
• 35:11
  Speaker 2: you're asking for you know, it's just like a business.
• 35:14
  Speaker 2: It's like you know, you opened up a restaurant and
• 35:15
  Speaker 2: you already hit your limit, but you don't have barstools. Hey,
• 35:19
  Speaker 2: you don't have alcohol yet. Right now you got to
• 35:22
  Speaker 2: go back and like, look, this is where we at
• 35:24
  Speaker 2: this kind of went over, so you just have to
• 35:26
  Speaker 2: explain why and then usually.
• 35:27
  Speaker 5: Hopefully it gets approved. Yeah, and now so now this
• 35:31
  Speaker 5: makes a lot of sense.
• 35:31
  Speaker 4: And now I'm thinking about the early days well, I guess
• 35:33
  Speaker 4: like the early two thousands of Rockefeller, because when you're.
• 35:36
  Speaker 2: Looking for producers, you got you knows. Yeah, and so
• 35:39
  Speaker 2: maybe the quite a lesson.
• 35:40
  Speaker 5: Right, this is like a big blessing because now you
• 35:42
  Speaker 5: got just and you got Kanye.
• 35:44
  Speaker 4: They're killing everything. Plus you've got the hottest artists at
• 35:47
  Speaker 4: the time, you got Leak and you've got Siegel, and
• 35:50
  Speaker 4: Kanye is just bubbling. So now like those fees aren't
• 35:53
  Speaker 4: going to I'm assuming aren't going to be as high
• 35:55
  Speaker 4: go outside the faily exactly.
• 35:57
  Speaker 2: And it's always like, right, I mean, Mickey an album,
• 36:00
  Speaker 2: you're going all around to all the hot people. You know,
• 36:03
  Speaker 2: you're gonna probably exceed hundreds and hundreds of thousands or
• 36:05
  Speaker 2: even you know, millions of dollars. Right, if you're going
• 36:08
  Speaker 2: to Pharrell, you're going to this person and that person
• 36:11
  Speaker 2: you know, and all these numbers are you know, pretty high.
• 36:14
  Speaker 2: It's always best to try to formulate that album where
• 36:17
  Speaker 2: it's like okay, like let's say what hit boy does
• 36:19
  Speaker 2: with you know, Bennie the Butcher. It's like, it's so
• 36:21
  Speaker 2: easier to be like, okay, I got even if you
• 36:23
  Speaker 2: got five hundred for this album and a hip boy's
• 36:25
  Speaker 2: doing every track and now obviously he's gonna give you
• 36:29
  Speaker 2: probably a good rate because he's doing everything and it's
• 36:31
  Speaker 2: like a solace. Let's just say he's like, yo, give
• 36:33
  Speaker 2: me two fifty for everything, which is great. Now you're
• 36:36
  Speaker 2: one producer, got two fifty, you still got two fifty
• 36:39
  Speaker 2: left or recording and stuff like. But it's good to
• 36:41
  Speaker 2: like make deals like that. Anybody who had in house
• 36:44
  Speaker 2: production was amazing because you gotta it was usually like
• 36:47
  Speaker 2: a cap cap rate. You know what I'm saying, what's
• 36:50
  Speaker 2: his name with what's his name? With dipset? That was
• 36:53
  Speaker 2: what ta maker or something like? You know what I'm
• 36:55
  Speaker 2: saying like that, Yeah you have Maker, that's all.
• 37:00
  Speaker 3: But yeah, oh hit make you can't say not real.
• 37:04
  Speaker 5: He's a real I know now he's doing this.
• 37:06
  Speaker 2: No I think he's saying the way it's outs. Both
• 37:09
  Speaker 2: they both solid, but it's always better if you if
• 37:12
  Speaker 2: you can have either in house production or do deals
• 37:15
  Speaker 2: with I would do deals with people where it's like,
• 37:16
  Speaker 2: if I see they're doing more than two or three songs,
• 37:18
  Speaker 2: I would just do like a song deal. Look, we're
• 37:20
  Speaker 2: already three songs, and yeah, I know you could probably
• 37:23
  Speaker 2: come up with two more. Let's just do a song
• 37:24
  Speaker 2: deal for one hundred and now maybe I'm getting somebody
• 37:27
  Speaker 2: who charges forty five for a track, maybe for like
• 37:31
  Speaker 2: twenty twenty five a track, because I'm doing a whole bundle, Like,
• 37:33
  Speaker 2: let me just give you a hundred bundle. Yeah, you
• 37:35
  Speaker 2: know what I'm saying. You can, you can, but it's happened.
• 37:40
  Speaker 2: Let's say I bought five tracks from this producer for
• 37:46
  Speaker 2: whatever being sequel, but he only used three. I can
• 37:50
  Speaker 2: kind of I can shift that over to another artist.
• 37:52
  Speaker 3: And so let me let me ask you this. As
• 37:54
  Speaker 3: far as the budget ding, what happens. If it goes
• 37:57
  Speaker 3: under budget. You have to keep that money. You get
• 37:59
  Speaker 3: to keep them keep that money. It's all in that
• 38:01
  Speaker 3: fancy the way. You got to pick it back so
• 38:04
  Speaker 3: or you can let the rec company keep it and
• 38:05
  Speaker 3: not pay it back.
• 38:06
  Speaker 2: So if I get five hundred, I only spend four,
• 38:09
  Speaker 2: you could take the four home if you want. You're
• 38:10
  Speaker 2: still gonna have to recoup it, but or you can
• 38:13
  Speaker 2: just say keep that and now you only have to
• 38:15
  Speaker 2: recoup four instead of recooping five. So because everything has
• 38:17
  Speaker 2: to be paid back, right, So let's get into that.
• 38:19
  Speaker 3: So all right, when the record label gives you a
• 38:22
  Speaker 3: budget for the marketing budget the music. But let's say
• 38:24
  Speaker 3: it's a million dollar budget, half a million for market
• 38:26
  Speaker 3: and half a million for music. Now you're a million
• 38:29
  Speaker 3: dollars technically like in the whole, and that goes against
• 38:32
  Speaker 3: your record sales.
• 38:33
  Speaker 2: Right, the first million.
• 38:35
  Speaker 3: Dollars that you see, it'll get recouped, goes back back
• 38:38
  Speaker 3: to the company three to sixty anything like, Yeah, any
• 38:40
  Speaker 3: the first million dollars you make from everything goes.
• 38:42
  Speaker 2: Whatever your deal is, the number of the amount, whatever
• 38:45
  Speaker 2: deal is made for you to spend, that money has
• 38:48
  Speaker 2: to be recouped before you can start anything, see anything.
• 38:51
  Speaker 3: Correct, And that's why artists always a lot of times
• 38:55
  Speaker 3: end up in the red because they might not even
• 38:56
  Speaker 3: make enough thief exact the record unfortunately.
• 38:59
  Speaker 2: Correct. Yeah, And people spend a lot, and you know
• 39:02
  Speaker 2: when you're spending, and it's kind of like an imaginary budget.
• 39:06
  Speaker 2: You know, it's different, right when you're spending. You ever
• 39:08
  Speaker 2: go to a restaurant or like one of those food courts,
• 39:11
  Speaker 2: whereas there's one in Philly, I think, and you could
• 39:14
  Speaker 2: go to any station you want and just keep You'll
• 39:17
  Speaker 2: tend to do that more because it's like, even when
• 39:19
  Speaker 2: you're ordering the restaurant, you'll tend to do that more
• 39:21
  Speaker 2: because you're not actually paying one by one, and then
• 39:23
  Speaker 2: when you're at the end, you're like, went hard, you
• 39:26
  Speaker 2: know what I'm saying. But when you're paying for stuff,
• 39:28
  Speaker 2: you're more conscious to like, all right, that just came
• 39:30
  Speaker 2: out three different times. One was seventy eight dollars, one
• 39:33
  Speaker 2: was sixty two, and what was you know what I'm saying, Like,
• 39:35
  Speaker 2: you're just more conscious. So when you're working on an album,
• 39:37
  Speaker 2: you're not no money is coming.
• 39:38
  Speaker 3: From your pocket, even though it is coming technically, but
• 39:41
  Speaker 3: you're not looking, but you're looking like somebody else.
• 39:43
  Speaker 2: That's why artists have a tendency to just spend, spend, spending,
• 39:47
  Speaker 2: because it's like it's coming from there, It's coming from
• 39:49
  Speaker 2: this imaginary record company budget that and even when you
• 39:53
  Speaker 2: run out, you're like, come on, let me get more.
• 39:54
  Speaker 2: I know there's more there. This is a multi billion
• 39:56
  Speaker 2: dollar company.
• 39:57
  Speaker 4: And then mine is like I haven't made any money, Well,
• 39:59
  Speaker 4: you haven't made enough money to make money, is the
• 40:02
  Speaker 4: real thing?
• 40:02
  Speaker 2: Yeah, you made yeah, right, But like I said, once
• 40:06
  Speaker 2: that money is recouped, then you start making the money
• 40:08
  Speaker 2: on top of it after that. So album comes out,
• 40:13
  Speaker 2: sells whatever, whatever it makes, you know, three hundred thousand
• 40:17
  Speaker 2: dollars or four hundred thousand dollars for the label, you
• 40:19
  Speaker 2: still have you know, maybe six hundred more to recoup
• 40:21
  Speaker 2: and then you know it's of sells. And once you're recouped,
• 40:24
  Speaker 2: and then you start making So that jadakiss. Why is
• 40:26
  Speaker 2: the record company's designed to keep the artists in debt? Yeah?
• 40:29
  Speaker 2: I got a bunch of questions on that, a lot
• 40:31
  Speaker 2: of questions, And a lot of times I feel artists,
• 40:36
  Speaker 2: again it's all reach his own, but they take more
• 40:39
  Speaker 2: money than they probably need, you know what I'm saying,
• 40:42
  Speaker 2: Whereas like some artists don't they only want but they need,
• 40:46
  Speaker 2: or they only want what you know, what they're going
• 40:48
  Speaker 2: to use. So again, you know, but sometimes people also
• 40:51
  Speaker 2: feel like, hey, it's almost probably gonna be impossible to
• 40:54
  Speaker 2: recoup this, so I'd rather take as much upfront as
• 40:57
  Speaker 2: I can.
• 40:59
  Speaker 3: And it's well, it's likely you're never going to treat
• 41:01
  Speaker 3: other people's money like your money. Like if it's your
• 41:04
  Speaker 3: everything we do is out of our pocket. So like
• 41:05
  Speaker 3: somebody asks, like what's the budget for the Like we
• 41:07
  Speaker 3: travel all the time, where it's like our budget is
• 41:09
  Speaker 3: we gotta make enough money to pay the MX bill.
• 41:12
  Speaker 3: It's like But if it's somebody else, then it's like.
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  Speaker 2: You like what exactly?
• 44:07
  Speaker 6: Run it exactly exactly, even though it's gonna come back
• 44:13
  Speaker 6: to your money, especially if you're young and uneducated on it.
• 44:18
  Speaker 2: You know, just like whatever, run it up.
• 44:20
  Speaker 4: One of the things, back to the an R thing,
• 44:23
  Speaker 4: is that obviously you had an artists development, but you're
• 44:25
  Speaker 4: also doing video treatments too. Is that like, obviously from
• 44:30
  Speaker 4: the standpoint of you were studying photography that started filming.
• 44:34
  Speaker 2: No, I didn't do treatments, but I made sure that.
• 44:37
  Speaker 2: So I wanted to educate myself on every part of
• 44:39
  Speaker 2: the business, and what I thought would be the best
• 44:42
  Speaker 2: way was to be a part of it all. So
• 44:45
  Speaker 2: again I obviously attached myself to Jay. I was fortunate
• 44:48
  Speaker 2: enough to be with him in the studio. So you know,
• 44:50
  Speaker 2: those studio hours are long, you know what I mean.
• 44:52
  Speaker 2: So we got to develop a really great relationship all
• 44:55
  Speaker 2: of us that were in there whoever at the time. Right,
• 44:57
  Speaker 2: So now Jay's like, Okay, I gotta leave to go
• 45:00
  Speaker 2: to this do this radio interview at Flex. I'm gonna go,
• 45:04
  Speaker 2: you know what I'm saying. Now I can develop my
• 45:06
  Speaker 2: relationship with Flex. Now I can develop even though I
• 45:07
  Speaker 2: don't do radio, Why wouldn't I want to know Flex?
• 45:10
  Speaker 2: So why wouldn't I want to know you know whomever
• 45:13
  Speaker 2: the person was right? Same thing that he's going to
• 45:15
  Speaker 2: do a video, Well, I want to be on the
• 45:16
  Speaker 2: video set, like I want to see all his works.
• 45:18
  Speaker 2: I want to see and I will fuck with the
• 45:19
  Speaker 2: video production person who and the video commissioner who actually
• 45:23
  Speaker 2: puts the whole video together, which at the time was
• 45:25
  Speaker 2: like Margo Wainwright at Depth Jam. So stay close to Margo,
• 45:29
  Speaker 2: learn how to work the budget, learn how to work.
• 45:31
  Speaker 2: You know what I'm saying, how do you hire? You know,
• 45:35
  Speaker 2: Hype Williams like, how do you hire these people to
• 45:37
  Speaker 2: do it? What's that process? So I just made sure
• 45:39
  Speaker 2: that I was at everything that was going on, and
• 45:41
  Speaker 2: I learned retail, I learned radio. I learned even if
• 45:44
  Speaker 2: I wasn't going to do it. I wanted just to know,
• 45:47
  Speaker 2: just to know. And in fact, they like, maybe one
• 45:48
  Speaker 2: day I'll run a record company. I never as I
• 45:51
  Speaker 2: got into the business. I never wanted to do it,
• 45:53
  Speaker 2: but I wanted to learn every dvery aspects so that
• 45:55
  Speaker 2: I know what was going on.
• 45:57
  Speaker 4: Yeah, I was, because that would be my next thing,
• 45:58
  Speaker 4: like you learn all these days. Yeah, but that you
• 46:01
  Speaker 4: just said like you didn't want to run your own company.
• 46:03
  Speaker 4: But I know, like Gene and how they created their.
• 46:06
  Speaker 2: Own company because they were smart early, Yeah.
• 46:08
  Speaker 4: They created so hip hops is nineteen seventy eight, was there?
• 46:11
  Speaker 4: Did you ever say like, let me maybe create my
• 46:14
  Speaker 4: own management after you saw the success of the guys
• 46:16
  Speaker 4: you literally sat across the table from.
• 46:18
  Speaker 2: I'm gonna be honest with you, and that's why I
• 46:20
  Speaker 2: love those guys. And they were smart and they did
• 46:22
  Speaker 2: you know, what they were supposed to I always and
• 46:25
  Speaker 2: please don't take this the wrong way. I mean, it's
• 46:27
  Speaker 2: in the best. Those guys were geniuses. Anybody who goes
• 46:30
  Speaker 2: to create a company of science artists are genius. I
• 46:33
  Speaker 2: chose my freedom over having a company, having artists, having
• 46:39
  Speaker 2: all that stuff. You know, it comes with work, it
• 46:42
  Speaker 2: comes with you're responsible for these people's lives. They were
• 46:44
  Speaker 2: responsible for Kanye West life just blazed life, you know
• 46:48
  Speaker 2: what I mean. I mean, when you help somebody sign
• 46:50
  Speaker 2: to your company, you know, you go hard for them.
• 46:52
  Speaker 2: And we went hard. And Jay was enough for me
• 46:55
  Speaker 2: just being involved with Jay and being and I didn't
• 46:58
  Speaker 2: manage him. I didn't. I just worked with him and
• 47:00
  Speaker 2: I was close to him, and I knew that he
• 47:02
  Speaker 2: was going to be the biggest, So that to me
• 47:04
  Speaker 2: was enough. I didn't need to run a company and
• 47:07
  Speaker 2: take up, you know, even more of my time. I
• 47:09
  Speaker 2: wanted my freedom to be able to until this day,
• 47:12
  Speaker 2: I do what I want when I want.
• 47:15
  Speaker 5: Or as a meeting to thank the captain.
• 47:17
  Speaker 2: Yeah, but I'm on the boat, you know what I'm
• 47:19
  Speaker 2: saying that, and that's what I prefer. I got the
• 47:21
  Speaker 2: drop of a dime, I could go to London tomorrow
• 47:23
  Speaker 2: and do it. And again not saying that you can't
• 47:25
  Speaker 2: when you have, but if you have a bunch of
• 47:26
  Speaker 2: client you have a company, there's staff meetings you have
• 47:29
  Speaker 2: to go to every week, sometimes three and four, and
• 47:31
  Speaker 2: there's a marketing meeting, and then there's a budget meeting,
• 47:34
  Speaker 2: and then there's a release state meeting, and then there's
• 47:36
  Speaker 2: you have to be involved in all the aspects. The
• 47:38
  Speaker 2: geniuses of the world, Kevin Lyles, the lew yor Cohen's,
• 47:41
  Speaker 2: the Jay Browns, like, that's big responsibility that comes with
• 47:46
  Speaker 2: big money too. I just want to be able to
• 47:49
  Speaker 2: do what I want.
• 47:51
  Speaker 5: I want and they always got to be a concert pursuit.
• 47:54
  Speaker 2: As long as I take care of my job.
• 47:57
  Speaker 3: So being at Rockefeller at the beginning stage is Volume
• 48:01
  Speaker 3: two comes out and everything changes and it was so crazy.
• 48:04
  Speaker 3: I think I was in seventh grade. Volume two.
• 48:08
  Speaker 2: That was in seventh grade.
• 48:10
  Speaker 5: Yeah, yeah, maybe like eighth grade.
• 48:13
  Speaker 3: Maybe I was in junior high school. So I remember
• 48:18
  Speaker 3: when that record came out because I was a jay
• 48:20
  Speaker 3: Z fan before that. On the first I wasn't like
• 48:23
  Speaker 3: check the check the I wasn't.
• 48:28
  Speaker 5: He's a noge guy.
• 48:29
  Speaker 2: But a little little I was I can't be.
• 48:32
  Speaker 5: A landing on that side of the table.
• 48:34
  Speaker 2: We on this side.
• 48:36
  Speaker 3: You know what's so crazy that he I was such
• 48:40
  Speaker 3: a die hard NOD fan.
• 48:42
  Speaker 2: Let's talk about it, because about switching sides all the time.
• 48:45
  Speaker 4: No I love he was a fan, and that's my
• 48:47
  Speaker 4: favorite album all the time, No matter.
• 48:48
  Speaker 3: Takeover came out and he played it for me over
• 48:51
  Speaker 3: because I was in prep schas to play, but I
• 48:52
  Speaker 3: was in prep school in mass Chustters. He played it
• 48:54
  Speaker 3: for me over the phone. I think I might have
• 48:56
  Speaker 3: four before I went to Massachusetts. I was home, he caught.
• 48:59
  Speaker 3: He was, I would because this is I was home.
• 49:02
  Speaker 3: You play take Over to me over the forces, like, listen,
• 49:03
  Speaker 3: your man is done and you said your man is
• 49:06
  Speaker 3: done that You said your man said that we're not
• 49:09
  Speaker 3: gonna put that my life said, now I was done
• 49:12
  Speaker 3: and your man is done. Never they played me the
• 49:14
  Speaker 3: whole song and I'm listening to it on the phone.
• 49:17
  Speaker 3: I said that should whack.
• 49:18
  Speaker 5: Bro.
• 49:19
  Speaker 2: You did say that.
• 49:20
  Speaker 4: Now, you did say that. I promised, you did say
• 49:24
  Speaker 4: that this is whack. I was like, you buck, it
• 49:26
  Speaker 4: ain't whack. I never said it was based off for loyalty.
• 49:30
  Speaker 2: For loyalty, Yeah, but you know, in this business, we
• 49:33
  Speaker 2: can't be biased. Like no, no, you that's a fact.
• 49:36
  Speaker 2: That's like me saying it is whack. It is not whack.
• 49:38
  Speaker 2: That's a fact. I hated it, you.
• 49:40
  Speaker 4: Know what I'm saying What that felt like though at
• 49:41
  Speaker 4: that time, because like it was, I was just talking
• 49:45
  Speaker 4: about it, right, like you you die hard and you
• 49:48
  Speaker 4: notice records heating up New York and he's trying to
• 49:51
  Speaker 4: deny it. Fat Joe's like you can't deny this, Like
• 49:55
  Speaker 4: what's happening in the building, Like is the room shaking?
• 49:58
  Speaker 5: Like we just walking around like now we we're gonna get.
• 50:00
  Speaker 2: Him personal I speak personally, because I don't like to
• 50:03
  Speaker 2: speak for other people. For personally. I was like I was,
• 50:07
  Speaker 2: I was, I was fucked up by it.
• 50:12
  Speaker 4: You gotta leave me there, Okay, Okay, that's all none,
• 50:14
  Speaker 4: that's real, Like you said, right, that was the same passion,
• 50:18
  Speaker 4: the same passion that made him say Takeover was whack.
• 50:21
  Speaker 2: You know, it was the same passion that again I'm
• 50:24
  Speaker 2: not like, you know, I understood what ether was. I
• 50:26
  Speaker 2: didn't like it. I mean no, I mean like I
• 50:30
  Speaker 2: didn't like what it was. Like the record was a
• 50:32
  Speaker 2: great record, amazing record. I didn't like what it was
• 50:34
  Speaker 2: and who was going to so same thing. My passion
• 50:38
  Speaker 2: and my loyalty was like and you are at the
• 50:41
  Speaker 2: time you listen to the radio, you know, it was
• 50:43
  Speaker 2: all like oh Jus done, Jesus. You know how people
• 50:47
  Speaker 2: like you know what I'm saying, they immediately forget everything
• 50:51
  Speaker 2: and by the way, anything like but anyway, So being
• 50:56
  Speaker 2: in your city with the guy you think is the
• 50:58
  Speaker 2: savior of everything, the best guy, best artists in the world,
• 51:02
  Speaker 2: and hearing the people change and hearing the people switch sides,
• 51:05
  Speaker 2: and hearing the people just credit jail whatever it was
• 51:08
  Speaker 2: that was going on in the radio, and this I was.
• 51:11
  Speaker 2: I was tight. I was like you know the author
• 51:15
  Speaker 2: mean was I was like, whatever that is, That's what
• 51:20
  Speaker 2: that was me in the city, just like cringing was
• 51:24
  Speaker 2: what happens, right, it goes. It was necessarily it was.
• 51:28
  Speaker 2: And that's when I realized, like how human, how real,
• 51:33
  Speaker 2: and how like selfless? J was right that it was
• 51:37
  Speaker 2: like two ways of the time, like no, no, no,
• 51:42
  Speaker 2: I was like just angry, like some bullshit people New
• 51:45
  Speaker 2: Yorker tripping like you know, like because it was, like
• 51:47
  Speaker 2: I said, everybody was turning. It was like say it's
• 51:50
  Speaker 2: a dope record, Say it was crazy, Say oh he
• 51:52
  Speaker 2: got him back. Whatever. Don't say Jay's done or Jay's
• 51:56
  Speaker 2: dad or you know what I'm saying, even what you
• 51:58
  Speaker 2: doing that? You know you could be like okay, but
• 52:00
  Speaker 2: he's not He's not done, you know what I'm saying.
• 52:02
  Speaker 2: Like anyway, that was my I was. I was passionate.
• 52:04
  Speaker 2: I was almost had like watery eye, like from being angry,
• 52:08
  Speaker 2: not like in Jay. I wrote this two way sent
• 52:12
  Speaker 2: it to them. I don't know. I guess since a
• 52:14
  Speaker 2: group of like a few of us and and he
• 52:16
  Speaker 2: hit me. He called me this guy who's going you
• 52:18
  Speaker 2: know whatever, he's going through. And Jay's super calm and collective.
• 52:22
  Speaker 2: You know what I'm saying. But I'm saying, still, you
• 52:25
  Speaker 2: gotta think again, right, you gotta be self aware. Can't
• 52:27
  Speaker 2: be selfish. This is this is his moment to figure
• 52:32
  Speaker 2: out or his moment to whatever. You can't be putting
• 52:34
  Speaker 2: your ship on. Imagine what he's going through. Imagine what
• 52:36
  Speaker 2: the person is going through. And here this guy goes
• 52:39
  Speaker 2: calling me like calming me down, you know what I mean, Like, yo,
• 52:42
  Speaker 2: no stress, Like we're good. This is this is part
• 52:46
  Speaker 2: of the journey. It is like he's calming me down
• 52:49
  Speaker 2: on something that he's going through. That leadership, that's leadership,
• 52:52
  Speaker 2: and that was that That to me was just like, man,
• 52:54
  Speaker 2: I'll never leave this man's side.
• 52:56
  Speaker 7: We got strong aft Ever, Yeah, that's auful, powerful moment,
• 53:01
  Speaker 7: but so that my guy.
• 53:09
  Speaker 2: I didn't clear. I declared what I said.
• 53:10
  Speaker 4: Like one of the biggest moments in hip hop was
• 53:12
  Speaker 4: when I saw those two on stage, just because of
• 53:13
  Speaker 4: what they meant to me personally, both of us.
• 53:15
  Speaker 2: We both did that wasn't it wasn't dead.
• 53:18
  Speaker 4: I bought like New York and Philly, I bought like
• 53:19
  Speaker 4: thirteen tickets to the show, Like it was crazy, like
• 53:22
  Speaker 4: to see it because it was like I thought he
• 53:25
  Speaker 4: was going to know and I thought he's gonna just
• 53:26
  Speaker 4: nois again because it was like industry. It was like
• 53:30
  Speaker 4: anybody who had an issue, and it kind of wasn't that.
• 53:32
  Speaker 4: It was kind of like a uniformity thing. And Puff
• 53:34
  Speaker 4: came out. I remember him being drunk on stage and
• 53:36
  Speaker 4: I was like, I'm just happy to witness this because
• 53:38
  Speaker 4: we had grown up.
• 53:39
  Speaker 5: We saw exactly we saw.
• 53:41
  Speaker 4: We didn't see pok in big yeah reconciliation.
• 53:45
  Speaker 2: And I wanted that so bad, Like behind the scenes,
• 53:47
  Speaker 2: I wanted, like, you know, we there's something that I
• 53:50
  Speaker 2: hope for or something that you know came up here
• 53:52
  Speaker 2: and there Like it was just like when the time
• 53:54
  Speaker 2: is right and I know it was gonna happen, when
• 53:55
  Speaker 2: Kanye is puttings on the record.
• 53:57
  Speaker 4: That's that was a sign we made it because it
• 53:59
  Speaker 4: came after right after that was if ever remis on
• 54:02
  Speaker 4: the on the.
• 54:02
  Speaker 2: Album that was that was a big moment.
• 54:04
  Speaker 3: But let me ask you, all right, Volume two comes out,
• 54:06
  Speaker 3: everything changes and jay Z becomes a global superstar. It
• 54:09
  Speaker 3: sells I think like five million records. What's that song
• 54:12
  Speaker 3: with Annie knocked? Like, don't try to do that?
• 54:17
  Speaker 2: I want that so just slipped my mind. Song legends
• 54:24
  Speaker 2: one of the biggest records, not even the hip hop
• 54:27
  Speaker 2: and not that song is legend. No, no, no, that
• 54:32
  Speaker 2: song is legend. But like, so everything changed, Say what's
• 54:36
  Speaker 2: that song? What? Yeah, it's a little everything traumaticmatic.
• 54:44
  Speaker 5: Drillmatic, dramatic.
• 54:47
  Speaker 3: One of the best albums ever made. Shout out to
• 54:51
  Speaker 3: that vio too. That Bio two is classic. But everything
• 54:54
  Speaker 3: changed and Rockefeller it was never the same. So what
• 54:57
  Speaker 3: was it like for you being and build it and
• 54:59
  Speaker 3: how did the business start to change, cause I'm assuming,
• 55:01
  Speaker 3: like you know, that's when the business really started to
• 55:03
  Speaker 3: take off. So you had an inside like you know, viewpoint.
• 55:06
  Speaker 3: How did that change as far as like scaling up
• 55:09
  Speaker 3: very quickly?
• 55:10
  Speaker 2: It changed because like you said, right, it made it
• 55:14
  Speaker 2: made the world see the global icon that we knew
• 55:17
  Speaker 2: Jay was right. Because you know, you have something, you know,
• 55:21
  Speaker 2: you know how good it is, you wait for the
• 55:23
  Speaker 2: rest of the world to catch up. And that's what
• 55:25
  Speaker 2: that was for us.
• 55:26
  Speaker 5: You know.
• 55:26
  Speaker 2: I mean again, whoever was with them, they knew me
• 55:29
  Speaker 2: joining the team ninety five, I knew, you know what
• 55:31
  Speaker 2: I'm saying, the reasonable doubt through volume one through I
• 55:35
  Speaker 2: knew it was just like when does everybody else can
• 55:36
  Speaker 2: to know? And the anti I guess you know, it
• 55:38
  Speaker 2: was the record that broke obviously of public knowledge. But
• 55:42
  Speaker 2: you know, for us, it was like like I said,
• 55:44
  Speaker 2: even on my front, on a personal front, you know,
• 55:46
  Speaker 2: my mom stopped giving me applications job because she thought
• 55:50
  Speaker 2: it was you know what I'm saying. My family thought
• 55:52
  Speaker 2: music was, like you I said, a joke, but you know,
• 55:54
  Speaker 2: I mean, it's just not believe, It's not a real
• 55:56
  Speaker 2: thing that people look at it like not you know,
• 55:58
  Speaker 2: you know, unless you saw they went through motid and
• 56:00
  Speaker 2: all that they're looking at this like just so that
• 56:04
  Speaker 2: made it real. Having a hit record, a global hit record,
• 56:08
  Speaker 2: made it like real, made j Z lack of a
• 56:11
  Speaker 2: better a real thing for the outside world, for the
• 56:13
  Speaker 2: people who were outside of us, who we were waiting
• 56:16
  Speaker 2: to catch up, like we're waiting for y'all to catch
• 56:17
  Speaker 2: up to see what he is and what he can do,
• 56:20
  Speaker 2: and this is just an inkling of what he has.
• 56:22
  Speaker 2: So that changed a lot, you know what I mean.
• 56:24
  Speaker 2: And even with business, I just feel like how they
• 56:27
  Speaker 2: move forward and how they did their deals, and how
• 56:30
  Speaker 2: they were already businessmen in the sense you know what
• 56:33
  Speaker 2: I'm saying, they were already making money prior to they
• 56:36
  Speaker 2: were already you know, buying things and assets, and they
• 56:40
  Speaker 2: had cars and you know what I'm saying. So it
• 56:43
  Speaker 2: was just like the business was catching up to them,
• 56:45
  Speaker 2: you know what I mean. I don't feel like I mean,
• 56:47
  Speaker 2: obviously everybody learns as they go to certain things, but
• 56:50
  Speaker 2: I feel like those guys were super smart and they
• 56:51
  Speaker 2: just you know, it's like okay, now they get it.
• 56:53
  Speaker 2: Now we can we can activate all these things that
• 56:56
  Speaker 2: we wanted to you know what I'm saying. So, I mean,
• 56:59
  Speaker 2: and this is the toughest part.
• 57:01
  Speaker 4: It breaks our heart because after obviously Blueprint it was
• 57:05
  Speaker 4: crazy and two thousand and then he has Faded the
• 57:09
  Speaker 4: Black in two thousand four and we think like this
• 57:11
  Speaker 4: is it, You're gonna retire tomorrow.
• 57:13
  Speaker 2: Happens at Rockefeller break up broke up?
• 57:18
  Speaker 5: Well, yeah, it hurts.
• 57:21
  Speaker 4: So you're in this situation now you're part of this building,
• 57:24
  Speaker 4: like what what what is it like now that you
• 57:26
  Speaker 4: know we have theme kind of here with dipset movement
• 57:30
  Speaker 4: and we have state p well still with state property too.
• 57:33
  Speaker 4: But and Jay's still like the biggest artist there and
• 57:36
  Speaker 4: kind of still doing his own thing.
• 57:38
  Speaker 5: For I guess Kingdom Come comes.
• 57:39
  Speaker 2: What was just like, yeah, you didn't talk about Kanye.
• 57:44
  Speaker 5: He's still he's still beggingan Kanye at the time two
• 57:46
  Speaker 5: thousand four.
• 57:48
  Speaker 4: Yeah, because Fade the Black two thousand and four, he
• 57:51
  Speaker 4: was getting to like, no, let's not forget it was
• 57:55
  Speaker 4: Aauline told me I could buy two tickets.
• 57:59
  Speaker 3: No Kanye was when did Kanye become the biggest Jesus walks?
• 58:02
  Speaker 2: No, that's still the first for so I would probably.
• 58:05
  Speaker 4: Say second, I think graduation, he'd graduation, he was already
• 58:08
  Speaker 4: out of it. That's I think that's when he becomes
• 58:10
  Speaker 4: he says, I think the second happens, what happens late registration.
• 58:13
  Speaker 2: Not yet, not yet.
• 58:15
  Speaker 4: I think the Kingdom come graduation thing, and then Jay
• 58:18
  Speaker 4: standing next to him against fifty and that now he's
• 58:21
  Speaker 4: out here.
• 58:21
  Speaker 2: Now it's Kanye there.
• 58:23
  Speaker 5: You may not. I don't know what you're saying.
• 58:25
  Speaker 2: No, I mean the timeline will always be a little
• 58:28
  Speaker 2: like you know what I'm saying, But I mean you're both used.
• 58:30
  Speaker 2: But at that time, I think everybody was already like
• 58:33
  Speaker 2: you know, moving in their own purpose and moving with
• 58:36
  Speaker 2: who they were like moving with you know what I'm saying,
• 58:38
  Speaker 2: Like those things have kind of been established. It wasn't like,
• 58:41
  Speaker 2: you know, I know some people think like there's like
• 58:43
  Speaker 2: some like breakup and then in the room and people
• 58:45
  Speaker 2: like you going inside of you. It wasn't going this
• 58:50
  Speaker 2: is This was years in you know what I'm saying,
• 58:52
  Speaker 2: from an amazing company that they built together that you know,
• 58:55
  Speaker 2: and in birth so many superstars from the staff, you
• 58:59
  Speaker 2: know what I'm saying. Natural, So so again, it was
• 59:01
  Speaker 2: just at that time you you rocked with who you
• 59:04
  Speaker 2: rocked with, you know.
• 59:04
  Speaker 3: What I'm saying, But like the gave us some advice
• 59:06
  Speaker 3: to like not break our thing up. What did you
• 59:09
  Speaker 3: learn from that? Like seeing that whole situation play out
• 59:13
  Speaker 3: that maybe looking back on it, you could give advice.
• 59:16
  Speaker 2: Or like, you know what I mean. That's hard to
• 59:19
  Speaker 2: answer only because you know, like it's it's it's home
• 59:21
  Speaker 2: and it's like people go through what they go through.
• 59:25
  Speaker 2: You don't you know, you don't get to even me.
• 59:26
  Speaker 2: I don't probably even know all of the reasons, you
• 59:28
  Speaker 2: know what I'm saying, And I really don't. Yes, I
• 59:30
  Speaker 2: was on the inside, and yes I was there, but
• 59:32
  Speaker 2: like I also kept my head down. I also you
• 59:35
  Speaker 2: know what I'm saying, I was reserved. I was also
• 59:37
  Speaker 2: you know, I just kept my head down and I
• 59:41
  Speaker 2: didn't you know, I didn't involve myself with things that
• 59:43
  Speaker 2: weren't my you know, let's say business or so again,
• 59:47
  Speaker 2: I don't know what everything is about, but I just
• 59:50
  Speaker 2: I wrote, you know, I wrote it out, and I
• 59:52
  Speaker 2: wrote it out as a team player. And I always
• 59:54
  Speaker 2: gave one hundred percent. And I always give all three
• 59:57
  Speaker 2: of them credit, you know what I'm saying, Like they
• 59:59
  Speaker 2: all helped may make me who I am today, all
• 1:00:02
  Speaker 2: of them individually. Dame individually was like, yes, okay, you
• 1:00:06
  Speaker 2: could do the same in our ship, and Biggs supported
• 1:00:08
  Speaker 2: me and Jay always just he just let me rock.
• 1:00:11
  Speaker 2: And for me it's like Jay just letting me rock
• 1:00:13
  Speaker 2: and do whatever. It was like, I'm not never gonna take,
• 1:00:16
  Speaker 2: you know, advantage of this. I'm not never gonna take
• 1:00:18
  Speaker 2: it for granted, you know what I'm saying, and not
• 1:00:20
  Speaker 2: just proved the transition was smooth, and then you have Rock.
• 1:00:23
  Speaker 5: I was going right there with.
• 1:00:23
  Speaker 2: It and then Rock, Well what point did you become
• 1:00:26
  Speaker 2: a manager? I don't want to be after death jam
• 1:00:29
  Speaker 2: so Rockefeller, Jay retires, well whatever he goes back when
• 1:00:35
  Speaker 2: he retires, I leave to go to Virgin Records for
• 1:00:38
  Speaker 2: a year. I didn't want to work anywhere else. But
• 1:00:40
  Speaker 2: Jay really really wasn't doing anything, Like really was the retirement? Yeah,
• 1:00:46
  Speaker 2: Like after that he wasn't doing He really I'm done
• 1:00:49
  Speaker 2: And there was no work. There was no label, there
• 1:00:51
  Speaker 2: was no you know what I'm saying. But I was
• 1:00:53
  Speaker 2: still on his like his staff, and I was just
• 1:00:55
  Speaker 2: like Jay, I'm getting these offers or all these labels
• 1:00:58
  Speaker 2: like Yo, Nias come and Jay's like no, no, no, good,
• 1:01:01
  Speaker 2: just stay here, and I'm like, yeah, but we're not
• 1:01:04
  Speaker 2: doing anything. Yeah, by the way, I did it like that,
• 1:01:06
  Speaker 2: like I don't even want to take your money. He
• 1:01:08
  Speaker 2: was paying me as a staff. I didn't even want
• 1:01:10
  Speaker 2: to take your money if we're not He was like, no,
• 1:01:12
  Speaker 2: you're good, Like you know what I'm saying. He's a
• 1:01:14
  Speaker 2: real one, right. And then one of my mentors, which
• 1:01:17
  Speaker 2: is one of his really really great friends, Big John Platt, one.
• 1:01:20
  Speaker 5: Of the biggest publishers on the list.
• 1:01:23
  Speaker 2: No, he's the biggest one.
• 1:01:24
  Speaker 4: Yeah, we watched his radar and was the biggest.
• 1:01:28
  Speaker 2: John was doing some stuff at Virgin Records and and
• 1:01:31
  Speaker 2: uh and wanted me to come, uh help out as
• 1:01:34
  Speaker 2: an R. And then he could go to Jay directly,
• 1:01:37
  Speaker 2: like yo, Lenny, and then you know Jay was got
• 1:01:40
  Speaker 2: bet that's that's family ghead. So did that for like
• 1:01:43
  Speaker 2: a year, and then after that Jay took the job
• 1:01:45
  Speaker 2: death him, and then I got summoned over the he
• 1:01:50
  Speaker 2: became a manager. No, still a and R did that
• 1:01:53
  Speaker 2: for the whole time Jay was there, So you know,
• 1:01:56
  Speaker 2: I got to work with different artists Neo and Dream
• 1:01:58
  Speaker 2: and Rose and just everybody. What I'm saying, yeah, I don't.
• 1:02:02
  Speaker 2: She's a part of that that she's a part of it.
• 1:02:04
  Speaker 2: I wasn't part of like you know, a project, A project.
• 1:02:06
  Speaker 2: I mean, yeah, she was in. And then when Jay
• 1:02:10
  Speaker 2: left Death Jam, that's when he went to go start
• 1:02:11
  Speaker 2: rock Nation. But when he left, you know, obviously the
• 1:02:15
  Speaker 2: whole team was going so talk to Jay Brown, just
• 1:02:17
  Speaker 2: all of us and La Reid asked Jay if he
• 1:02:21
  Speaker 2: could leave one person behind, could he leave me behind?
• 1:02:24
  Speaker 2: Because we had so many projects there. So he's like,
• 1:02:26
  Speaker 2: while you guys go get that started, can you just
• 1:02:28
  Speaker 2: leave Lenny here to still work here for a little
• 1:02:30
  Speaker 2: while so that, you know, because we had Jada, we
• 1:02:32
  Speaker 2: had a bunch of people that was signed kind of
• 1:02:34
  Speaker 2: like either through us or we're like our fami, or
• 1:02:37
  Speaker 2: we were like helping out on projects, and to not
• 1:02:40
  Speaker 2: leave them, you know what I'm saying, to not leave
• 1:02:42
  Speaker 2: it like this is the this is the Ross Cheesy era. Yes,
• 1:02:46
  Speaker 2: and I love that because I got to stay not
• 1:02:49
  Speaker 2: under like you know, the rock shot, you know what
• 1:02:52
  Speaker 2: I'm saying. And while they were starting that and I
• 1:02:54
  Speaker 2: got to work with all those artists. The management started
• 1:02:58
  Speaker 2: right after that. The management started with Fabulous and talent
• 1:03:01
  Speaker 2: and that's what rock Nation. Yes, so all right, let's
• 1:03:04
  Speaker 2: talk about that.
• 1:03:05
  Speaker 3: So managing your first client being DJ call, that's a
• 1:03:07
  Speaker 3: good client. Earlier, earlier, that's another good client. So you
• 1:03:12
  Speaker 3: had fab first. What's the role of a man? This
• 1:03:15
  Speaker 3: is another thing kind of like an A and R manager.
• 1:03:18
  Speaker 2: Is the role of man?
• 1:03:19
  Speaker 3: Can we always have managers managing my managers? We have
• 1:03:22
  Speaker 3: a manager to get what the role of a manager
• 1:03:31
  Speaker 3: is too?
• 1:03:32
  Speaker 2: Uh, help create, situate, maintain, you know, every aspect of
• 1:03:39
  Speaker 2: your career. Right, that's from you know, revenue to the
• 1:03:44
  Speaker 2: brand deals to the right you know, pr looks to
• 1:03:48
  Speaker 2: helping build your brand, to any and everything that has
• 1:03:51
  Speaker 2: to do with your career and helping it elevate and
• 1:03:55
  Speaker 2: evolve and become successful. You know. And it's really it's
• 1:04:00
  Speaker 2: a full time job. And it's as you know, you're
• 1:04:02
  Speaker 2: dealing with the artists. And then this doesn't come with
• 1:04:04
  Speaker 2: just the artists, right, It comes with the artist family,
• 1:04:06
  Speaker 2: It comes with the artists friends, it comes with the
• 1:04:08
  Speaker 2: artists entre, it comes with the artists, comes with everything.
• 1:04:11
  Speaker 2: And it's like, you know, it's a real time consuming,
• 1:04:15
  Speaker 2: you know, but if you're passionate about your client, and
• 1:04:17
  Speaker 2: you're passionate about what you guys have. It never really
• 1:04:20
  Speaker 2: feels like work. Every job is stressful here and there,
• 1:04:23
  Speaker 2: But I mean, I just love being able to control,
• 1:04:26
  Speaker 2: you know, the destiny together. I love, you know, being
• 1:04:29
  Speaker 2: with a client or being with the artists, or being
• 1:04:31
  Speaker 2: with whatever, whoever, whoever you manage, and being able to
• 1:04:33
  Speaker 2: sit down, put those plays together, put a plan together,
• 1:04:37
  Speaker 2: and execute them. You know what I'm saying in any
• 1:04:39
  Speaker 2: kind of different way. Oh, we want to deal with
• 1:04:41
  Speaker 2: these five companies, woom, Let's try to reach out and
• 1:04:43
  Speaker 2: maybe we just get three of them, but still it's
• 1:04:45
  Speaker 2: like we didn't have any of them. Or let's try
• 1:04:47
  Speaker 2: to put this tour together with these artists. That would
• 1:04:50
  Speaker 2: be amazing going on and reaching out to the people
• 1:04:52
  Speaker 2: and getting them and getting the money and getting the
• 1:04:54
  Speaker 2: funds and getting them. Like being able to do these
• 1:04:56
  Speaker 2: things from scratch for me is like so for feeling.
• 1:05:00
  Speaker 2: So how I got into management was I was still
• 1:05:03
  Speaker 2: in the an R at the time, but like I
• 1:05:06
  Speaker 2: told you from the beginning, I was so heavily involved
• 1:05:08
  Speaker 2: with everything that was going on with an artist. So
• 1:05:10
  Speaker 2: if I ain't d an artist, I didn't think that
• 1:05:12
  Speaker 2: was enough, right, because yeah, we're doing an album, but
• 1:05:14
  Speaker 2: I don't My life or my job with you doesn't
• 1:05:17
  Speaker 2: stop when we leave the studio. Now, I want to
• 1:05:19
  Speaker 2: make sure your video is crazy, so I'm gonna check
• 1:05:21
  Speaker 2: out the treatment. I want to make sure your your
• 1:05:24
  Speaker 2: touring is crazy. I heard remever, you know t I
• 1:05:27
  Speaker 2: was going on tour. I gonna get you on that tour.
• 1:05:29
  Speaker 2: So I was doing all of these managerial duties without realizing,
• 1:05:36
  Speaker 2: and that's how it happened with Fave. It was just
• 1:05:37
  Speaker 2: like you already did this, this, that and that. You
• 1:05:40
  Speaker 2: know what I mean, Those are like five things a
• 1:05:42
  Speaker 2: manager would do, and you just my handle, like just
• 1:05:46
  Speaker 2: manage me, you know what I'm saying. And that's how
• 1:05:47
  Speaker 2: because at first, which I love to tell people to
• 1:05:50
  Speaker 2: inspire them to not be scared, right, to not be scared,
• 1:05:53
  Speaker 2: to take a chance and not be I was scared
• 1:05:56
  Speaker 2: a lot of the time, and you know, fearful of failure.
• 1:05:58
  Speaker 2: I just don't want to fail, and I would turn
• 1:06:01
  Speaker 2: things down because I can't manage you. I'm not a manager.
• 1:06:04
  Speaker 2: I didn't go to business school. I can't be you know,
• 1:06:06
  Speaker 2: I can't tell you about business I didn't go to
• 1:06:08
  Speaker 2: But again, you know. Fortunately in our culture we get
• 1:06:13
  Speaker 2: to learn things right hands on. How many people we
• 1:06:16
  Speaker 2: see shooting videos and shooting movies that they didn't go
• 1:06:21
  Speaker 2: to film school. They didn't go you know what I'm saying.
• 1:06:23
  Speaker 2: So it's like with everything and we always figure it out.
• 1:06:25
  Speaker 2: So that's how I made the transition into management. It
• 1:06:28
  Speaker 2: was like I'm already doing shocka pilgrim again, and some
• 1:06:31
  Speaker 2: of my peers like, what, like you already you're doing
• 1:06:33
  Speaker 2: it now, like beyond, you're doing more than there. They're
• 1:06:37
  Speaker 2: not him. But I'm saying to some other people like
• 1:06:39
  Speaker 2: you're doing more than their managers doing it by to
• 1:06:41
  Speaker 2: look at it like that. I look at it as
• 1:06:42
  Speaker 2: like I want to win. I never looked at all
• 1:06:45
  Speaker 2: the things I did for the artists I work with
• 1:06:47
  Speaker 2: as like yeah, I'm doing I'm manager.
• 1:06:49
  Speaker 5: No.
• 1:06:49
  Speaker 2: I looked at it like we gotta win. I put
• 1:06:52
  Speaker 2: Fab on the jay Z tour one time because it
• 1:06:54
  Speaker 2: was like Jay's going out. He needed a little you know,
• 1:06:57
  Speaker 2: he wanted a little support, and it was like him
• 1:06:59
  Speaker 2: Fab him, Fab Sierra and it was like ooh, I
• 1:07:01
  Speaker 2: hooked it up and I spoke to Jay and it
• 1:07:03
  Speaker 2: was like cool, like I want my artists to win.
• 1:07:06
  Speaker 2: So I want them to be on the best tour.
• 1:07:07
  Speaker 2: I wanted them to be the best brand, deals, the
• 1:07:09
  Speaker 2: best everything, you know, at the best.
• 1:07:12
  Speaker 5: Very selfless of you, it's very very selfish.
• 1:07:15
  Speaker 2: Yeah, you take a percent. Managers get a percentage. Yeah,
• 1:07:19
  Speaker 2: it's like what's the percentage. The percentage could be anything
• 1:07:21
  Speaker 2: that you negotiate. It's anything from five percent to twenty
• 1:07:26
  Speaker 2: twenty five. It's just that's all on you and what
• 1:07:28
  Speaker 2: you negotiate with your client. You know, sometimes people come
• 1:07:31
  Speaker 2: and they have two managers, maybe they split it ten
• 1:07:34
  Speaker 2: and ten, or sometimes people come in they have a
• 1:07:36
  Speaker 2: road they have a role manager. But a road manager
• 1:07:38
  Speaker 2: is just that's more like a no, it's more like
• 1:07:42
  Speaker 2: a it's a position. I mean all positions. But a
• 1:07:48
  Speaker 2: manager would get twenty percent of a deal. Like a
• 1:07:50
  Speaker 2: role manager may not necessarily get twenty percent of a show.
• 1:07:53
  Speaker 2: They can if that's what they work out with the artists,
• 1:07:55
  Speaker 2: but they could just be paid as an employee, you know,
• 1:07:59
  Speaker 2: weekly or by a wayly for that service. Role manager
• 1:08:04
  Speaker 2: is essentially everything that a manager does, but only for traveling,
• 1:08:08
  Speaker 2: for traveling purposes. So my role manager, make sure that
• 1:08:11
  Speaker 2: you know our itinerary is in place that we are
• 1:08:14
  Speaker 2: the hotels locked in, maybe advancing and getting there first
• 1:08:17
  Speaker 2: and making sure our keys is riders, just setting up
• 1:08:19
  Speaker 2: everything on the road literally to this restaurant, making sure,
• 1:08:24
  Speaker 2: maybe sending security over to get a little you know,
• 1:08:27
  Speaker 2: to advance and make sure it's good, and just they
• 1:08:29
  Speaker 2: manage the things in the road, so you know, necessarily
• 1:08:33
  Speaker 2: wouldn't get a percentage from that. Some do. Some role
• 1:08:35
  Speaker 2: managers also book shows, so it's like I'm booking your
• 1:08:38
  Speaker 2: show in North Carolina and I'm taking you and making
• 1:08:41
  Speaker 2: sure you're good as your role manager, and they may
• 1:08:43
  Speaker 2: collect off of that booking.
• 1:08:45
  Speaker 5: But so at this pe, so you have fab and
• 1:08:48
  Speaker 5: you had calent. These are early on.
• 1:08:50
  Speaker 4: Did you try to take on more clients or did
• 1:08:52
  Speaker 4: you realize, let me just focus on these two. Then
• 1:08:55
  Speaker 4: I guess the other part is that is that since
• 1:08:56
  Speaker 4: you're so entrenched taking on so many tasks role that
• 1:09:00
  Speaker 4: they have on your personal life, right because it sounds
• 1:09:03
  Speaker 4: like it's super time.
• 1:09:04
  Speaker 2: I never took on a lot of clients because I
• 1:09:05
  Speaker 2: didn't want you know, Calm and five alone were enough.
• 1:09:09
  Speaker 2: You know, that occupied most of my time, and I
• 1:09:12
  Speaker 2: I always got a lot of offers. I always got
• 1:09:13
  Speaker 2: a lot of new rem people coming at me like
• 1:09:15
  Speaker 2: I want you to manage me. You know, big artists,
• 1:09:18
  Speaker 2: artists that are you know, signed and doing well, or
• 1:09:20
  Speaker 2: new artists that have super potential. But I don't want
• 1:09:24
  Speaker 2: to take anybody on and not be able to be
• 1:09:26
  Speaker 2: there for them like I would want to. So I
• 1:09:29
  Speaker 2: turned down a lot of stuff. I helped make some
• 1:09:33
  Speaker 2: management plays happen, whereas like maybe I can't do it,
• 1:09:35
  Speaker 2: but then I still, you know, suggest them or bring
• 1:09:38
  Speaker 2: them into Rock Nation, and because we have a whole
• 1:09:40
  Speaker 2: team of fifteen twenty managers or whatever, you know what
• 1:09:43
  Speaker 2: I'm saying. So I could be like, hey, you know,
• 1:09:45
  Speaker 2: money back Yo is looking for management. We'll bring them in,
• 1:09:49
  Speaker 2: we'll start it, get it going, and then he'll go
• 1:09:51
  Speaker 2: and then like Mike Brinkley will take it over or
• 1:09:53
  Speaker 2: Mike Brinkley will you know what I'm saying. So I've
• 1:09:55
  Speaker 2: done that sometimes too, Like necessarily I can't take it
• 1:09:58
  Speaker 2: off for myself, but I could bring it on into
• 1:10:00
  Speaker 2: the company and make sure that they're situated and then
• 1:10:02
  Speaker 2: we move forward. That's very important, espcially in our situation.
• 1:10:06
  Speaker 3: I never really realized the important to a manager until
• 1:10:08
  Speaker 3: we actually got one, and so much stuff from you know,
• 1:10:11
  Speaker 3: answering emails and working out deals and booking hotels and
• 1:10:15
  Speaker 3: make sure the car service is there. So much stuff
• 1:10:17
  Speaker 3: that you don't fully realize, and then especially you start
• 1:10:19
  Speaker 3: to scale, takes.
• 1:10:20
  Speaker 2: A load off of you. You know what I'm saying,
• 1:10:22
  Speaker 2: And that's what we're there for.
• 1:10:23
  Speaker 4: So when you said the rock Nation thing, I'm like,
• 1:10:25
  Speaker 4: all right, that makes a lot of sense now because
• 1:10:27
  Speaker 4: you always I always hear people getting signed the Rock Nation.
• 1:10:29
  Speaker 2: Yeah. So rock Nation is a full entertainment company, publishing, label, management,
• 1:10:35
  Speaker 2: streaming service, sports agency, et cetera, et cetera. You know,
• 1:10:39
  Speaker 2: spirit a lot of people own the management.
• 1:10:41
  Speaker 4: So when you see like we saw result of go
• 1:10:44
  Speaker 4: up there and.
• 1:10:48
  Speaker 2: Meg Khaled Joe, I mean so many is soon.
• 1:10:55
  Speaker 3: Yeah, let me ask you before we before we wrap,
• 1:10:59
  Speaker 3: we can't leave without talking about one of the biggest
• 1:11:01
  Speaker 3: people have ever come through the Rockefeller system, Kanye West. So, Kanye,
• 1:11:07
  Speaker 3: when you when you was there, obviously when he first came.
• 1:11:09
  Speaker 2: Through, you said you saw a Jay you knew Jay.
• 1:11:12
  Speaker 3: Was going to be the biggest. Did you know Kanye
• 1:11:15
  Speaker 3: was going to be the biggest? Like, what was your
• 1:11:17
  Speaker 3: impression he was always dope did there was no doubt.
• 1:11:20
  Speaker 2: I mean even obviously from his tracks, from what he
• 1:11:23
  Speaker 2: was doing even before a rap, it was no doubt.
• 1:11:25
  Speaker 2: Like this guy was a prodigy. He was was special.
• 1:11:28
  Speaker 2: You can't make stuff like he was making and making
• 1:11:31
  Speaker 2: those tracks and coming up with those hooks and coming
• 1:11:33
  Speaker 2: up and not think that he wasn't going to be special.
• 1:11:35
  Speaker 2: But I wasn't involved in all of that, Like I mean, so,
• 1:11:39
  Speaker 2: I mean people are watching the doc now, I haven't
• 1:11:40
  Speaker 2: seen yet, but yeah, but I mean like it's coloring, yeah,
• 1:11:43
  Speaker 2: but I wasn't. Yeah, I just I always stuck with
• 1:11:46
  Speaker 2: Jay and I kept say that, yeah, so, and it
• 1:11:49
  Speaker 2: had nothing to do with nobody else, you know what
• 1:11:50
  Speaker 2: I'm saying. Like that's why even in the doc, you
• 1:11:52
  Speaker 2: don't see me rng close to j J. Was that
• 1:11:56
  Speaker 2: bad decision to make no for everything, i'n't care he
• 1:11:59
  Speaker 2: had an interview you at Double XL like I was there.
• 1:12:03
  Speaker 2: I'll be waiting in the car a lot of times
• 1:12:04
  Speaker 2: going to meetings and I'll wait in the car just
• 1:12:06
  Speaker 2: to you know what I'm saying, hold like a driver,
• 1:12:08
  Speaker 2: like almost like it didn't matter whatever, But yeah, man,
• 1:12:12
  Speaker 2: And like I said, that's how we developed, you know,
• 1:12:13
  Speaker 2: a really great, an amazing relationship. And you know, at
• 1:12:16
  Speaker 2: the same time I was shooting, so you know, and
• 1:12:18
  Speaker 2: I looked at Jay like how back in the day,
• 1:12:21
  Speaker 2: how I would look at photos and look at like,
• 1:12:23
  Speaker 2: you know, Marvin Gabe photo in front of you know, Motown,
• 1:12:27
  Speaker 2: or how I would look at a Sam Cook photo
• 1:12:29
  Speaker 2: with Malcolm X. And you know what I'm saying, Like,
• 1:12:31
  Speaker 2: That's how I looked at Jay. Was like, damn, I'm
• 1:12:33
  Speaker 2: I'm taking these pictures there. Way he goes this ship
• 1:12:35
  Speaker 2: maybe twenty years might be crazy, Like this is Jay
• 1:12:37
  Speaker 2: talking to DMX. So this is Jay, you know, talking
• 1:12:41
  Speaker 2: to doctor Dre about something and I'm just capturing these things.
• 1:12:43
  Speaker 2: So that's how I looked at it.
• 1:12:44
  Speaker 4: So you have a time capsule of history. So I
• 1:12:47
  Speaker 4: know you you were talking. I mean there was maybe
• 1:12:49
  Speaker 4: a book coming. Yeah is that stilling work? We are
• 1:12:52
  Speaker 4: gonna get the phone works? Yeah, yeah, yeah, it's a
• 1:12:55
  Speaker 4: coffee table book.
• 1:12:56
  Speaker 2: Yeah, a collective of my behind seeds photos.
• 1:13:01
  Speaker 4: Because everybody just takes your pictures. I gotta figure o,
• 1:13:03
  Speaker 4: who ain't no jigger.
• 1:13:04
  Speaker 2: Is I was asking that it's not none of us,
• 1:13:08
  Speaker 2: but everybody the same thing. Everybody really not I speak
• 1:13:12
  Speaker 2: to them like I they're out of the speaking dm
• 1:13:16
  Speaker 2: ain't no jigger.
• 1:13:17
  Speaker 3: Everybody said, like he got it, just like you gotta
• 1:13:19
  Speaker 3: be somebody that he or she connects or heavily connect
• 1:13:24
  Speaker 3: the situation.
• 1:13:24
  Speaker 2: But no, it's a real person. It's not none of us.
• 1:13:27
  Speaker 2: It's not staff, it's not by the way, lens, I
• 1:13:31
  Speaker 2: want all my.
• 1:13:36
  Speaker 4: Yeah all right, so but ye ain't is dope. There's
• 1:13:39
  Speaker 4: been a couple of brands who uh sent us some
• 1:13:41
  Speaker 4: some spirits. Uh shout out to Puffing this rock team,
• 1:13:47
  Speaker 4: shout out.
• 1:13:47
  Speaker 2: To Rose and the folks that bell. There never been
• 1:13:52
  Speaker 2: said that he do say, really I'll get that's damn
• 1:14:00
  Speaker 2: this wild try to get so you you purposely say,
• 1:14:08
  Speaker 2: because that's like the third four for no, let me know,
• 1:14:11
  Speaker 2: I'm trying to get something. By the way, even when
• 1:14:16
  Speaker 2: he started, he was like park and I'm like, why
• 1:14:18
  Speaker 2: would buff not like that?
• 1:14:20
  Speaker 5: But it's not black man. Uh so you he does this.
• 1:14:28
  Speaker 2: Always thank my part.
• 1:14:33
  Speaker 5: I'm trying to get to the quarter. You doing this?
• 1:14:36
  Speaker 2: So thinks he thinks that do say is DELI on
• 1:14:38
  Speaker 2: Just so you guys, lets start with a d man.
• 1:14:43
  Speaker 4: So damn I mean I've always seen I've seen you
• 1:14:47
  Speaker 4: with the brand, and I was it's kind of what
• 1:14:49
  Speaker 4: I was thinking, like, what does Lenny do with are you?
• 1:14:52
  Speaker 2: I remember my brand in basket a bunch of brands,
• 1:14:54
  Speaker 2: so that's one of them. Most recently Lobos, which is
• 1:14:57
  Speaker 2: Lebron James to kill all that branding basket her for
• 1:15:00
  Speaker 2: them do say always that's just life, that's just I'm
• 1:15:06
  Speaker 2: a dark drinker and it's my man's my brother's. Oh yeah,
• 1:15:10
  Speaker 2: why wouldn't I you know what I'm saying, So that
• 1:15:13
  Speaker 2: that's just a family. That that's not like, oh I
• 1:15:16
  Speaker 2: I am an ambassador, just a lot Beau association, association,
• 1:15:19
  Speaker 2: you know what I'm saying. And I really believe in
• 1:15:21
  Speaker 2: our stuff. I really believe in our We actually just
• 1:15:23
  Speaker 2: missed him.
• 1:15:23
  Speaker 3: We were Native America and we was in the buff
• 1:15:26
  Speaker 3: Jai you and we have we have we have a
• 1:15:29
  Speaker 3: mutual friend. So actually she was trying to connect us
• 1:15:33
  Speaker 3: as morelda.
• 1:15:35
  Speaker 2: Oh yeah, just yeah.
• 1:15:37
  Speaker 3: So she was trying to connect us and we had
• 1:15:39
  Speaker 3: left and she's like, where you'll live, Like we.
• 1:15:41
  Speaker 2: Just left, Like oh I just came in with Lenny.
• 1:15:43
  Speaker 1: Yeah.
• 1:15:44
  Speaker 2: Yeah, she's super cool.
• 1:15:45
  Speaker 5: Yeah, we're supposed.
• 1:15:46
  Speaker 2: To be shocked at in America. She ended up not
• 1:15:48
  Speaker 2: showing up. But when I got us the ticket because
• 1:15:52
  Speaker 2: she's the best person, who's like a mystery and like.
• 1:15:56
  Speaker 4: We spoke though for like the hours, I was like,
• 1:15:59
  Speaker 4: this is this is this is positive Bryant a legend.
• 1:16:03
  Speaker 2: Yeah, yeah, yeah, the season with us at fifteen. Yeah,
• 1:16:08
  Speaker 2: and she's the president now. Yes.
• 1:16:11
  Speaker 4: He's been waiting for her for two years, he said, whenever,
• 1:16:14
  Speaker 4: whenever she's ready.
• 1:16:15
  Speaker 2: The only coming she could promote her clothing, her brand.
• 1:16:18
  Speaker 2: I support my wife as we can't leave. We can't
• 1:16:22
  Speaker 2: leave just because I see the hat. Oh yeah, I
• 1:16:25
  Speaker 2: see the hat.
• 1:16:26
  Speaker 4: And I know you guys talking literacy and we have
• 1:16:29
  Speaker 4: to and I know obviously the last memory we have
• 1:16:32
  Speaker 4: of him is the higher video and I know you
• 1:16:37
  Speaker 4: were there.
• 1:16:38
  Speaker 2: I actually got the video.
• 1:16:39
  Speaker 4: I actually the picture you took, Steve, the picture you
• 1:16:42
  Speaker 4: took of him in the blue sat and I actually
• 1:16:45
  Speaker 4: posted that went on March thirty first, Oh, when it happened.
• 1:16:50
  Speaker 2: I have ever captured. We had a good conversation about
• 1:16:52
  Speaker 2: that with Steve.
• 1:16:53
  Speaker 4: Yeah, your your relationship, your thoughts on obviously just brilliant,
• 1:16:58
  Speaker 4: brilliant man that.
• 1:16:59
  Speaker 2: Is brilliant who just was ahead of his time. Who
• 1:17:03
  Speaker 2: you know what you guys are doing and what you
• 1:17:05
  Speaker 2: guys are teaching. Imagine him having that foresight and having
• 1:17:09
  Speaker 2: that mind state from a youngster, from a team, I'm saying,
• 1:17:13
  Speaker 2: and him and his whole team and the whole team
• 1:17:15
  Speaker 2: is just incredible, man, And the way they've been carrying
• 1:17:17
  Speaker 2: on the legacy, it's been amazing. They're working on a
• 1:17:20
  Speaker 2: whole bunch of really dope stuff, the Puma obviously capital stuff.
• 1:17:24
  Speaker 2: You know, Lauren does just everything like that whole team is.
• 1:17:27
  Speaker 2: You know, that relationship came through We all knew him individually,
• 1:17:30
  Speaker 2: but it really came through Emory. Emory developed a really
• 1:17:34
  Speaker 2: amazing relationship with him, and that's how we all got
• 1:17:36
  Speaker 2: tired with him. And I mean that guy man was
• 1:17:39
  Speaker 2: the best. He was the best because I also like
• 1:17:42
  Speaker 2: he did little things that like that. Also, like j
• 1:17:45
  Speaker 2: would do where it's like you know, and for me,
• 1:17:47
  Speaker 2: for somebody who loved photography, you know, there's times where
• 1:17:50
  Speaker 2: you know, Jay might be somewhere and then Nip would
• 1:17:53
  Speaker 2: do this often and like actually see what I'm seeing
• 1:17:57
  Speaker 2: and then kind of pressure me and asks me, like
• 1:18:00
  Speaker 2: to catch it, you know, I mean, so that day
• 1:18:01
  Speaker 2: with the car, you know what I'm saying, we on
• 1:18:03
  Speaker 2: the side, were on the break and the blue the
• 1:18:05
  Speaker 2: blue cars there and you know they're they're switching film
• 1:18:09
  Speaker 2: or whatever, and I'm looking at it and I look
• 1:18:11
  Speaker 2: at him and I'm in my head, I'm literally like, damn,
• 1:18:13
  Speaker 2: I should captah to catch him on this, you know
• 1:18:15
  Speaker 2: what I'm saying. But I'm like he had just got there.
• 1:18:16
  Speaker 2: I didn't want to, like, you know, bother him too quick.
• 1:18:18
  Speaker 2: And he looked at me. He was like, you want
• 1:18:21
  Speaker 2: that ship, nigga, And I was like, like he knew
• 1:18:24
  Speaker 2: what I was. I was like, I was like right,
• 1:18:27
  Speaker 2: and he was like, come on, nigga, let's get it.
• 1:18:28
  Speaker 2: You know what I'm saying. He went up against that
• 1:18:30
  Speaker 2: car and I swear I took like three or four.
• 1:18:32
  Speaker 2: I usually if they let me keep going, I'm I
• 1:18:34
  Speaker 2: keep going. But I took three or four and he
• 1:18:36
  Speaker 2: was like, you got it. And I was like I
• 1:18:37
  Speaker 2: got it. And he was like you want to take
• 1:18:38
  Speaker 2: some more? And I was like, nip, I got it,
• 1:18:41
  Speaker 2: like I saw it right away, took like three four
• 1:18:43
  Speaker 2: pictures and but but but but again, just that thing,
• 1:18:46
  Speaker 2: that interaction he would always do it. Man. Him and
• 1:18:49
  Speaker 2: Lauren were my favorite to also catch together. You know
• 1:18:51
  Speaker 2: what I'm saying, Like I see them mountain about and
• 1:18:53
  Speaker 2: he'd be like, come on, well, I don't even want
• 1:18:55
  Speaker 2: to get this, you know what I'm saying, Like, and
• 1:18:57
  Speaker 2: I love capturing them man, you.
• 1:18:58
  Speaker 4: Know, just listening to you talk man, just the humility right,
• 1:19:01
  Speaker 4: Like it's just like, yo, I'm a fan of this too,
• 1:19:04
  Speaker 4: Like yeah, I am, I am.
• 1:19:06
  Speaker 5: I'm doing what I'm doing, but like I'm still a
• 1:19:07
  Speaker 5: fan of this.
• 1:19:08
  Speaker 2: First, that's dope fan first. So the fact that these
• 1:19:11
  Speaker 2: people even let me allow me to have this kind
• 1:19:14
  Speaker 2: of like you know what I'm saying, relationship with them,
• 1:19:15
  Speaker 2: and they allowed me to be in their lives and
• 1:19:18
  Speaker 2: they more than anything, like they trust me, you know
• 1:19:20
  Speaker 2: what I'm saying, And I'll never violate that trust. Man,
• 1:19:23
  Speaker 2: I'm twenty five years in. I ain't never have no
• 1:19:25
  Speaker 2: weird shiting, you know what I'm saying, Like, I'll never
• 1:19:27
  Speaker 2: violate that trust.
• 1:19:29
  Speaker 3: Appreciate it, brother. Definitely enjoyable conversation. Glad we got a
• 1:19:33
  Speaker 3: chance to do it. Anything, Thank you, thank you anything,
• 1:19:35
  Speaker 3: any last words for the people that you would like
• 1:19:36
  Speaker 3: to let people know anything.
• 1:19:39
  Speaker 2: Does did Derek Jeter play for the Mets or that's
• 1:19:42
  Speaker 2: something you.
• 1:19:43
  Speaker 5: Were like, listen, when the Halloween party.
• 1:19:46
  Speaker 4: Comes done, we need to invite just to give everything
• 1:19:51
  Speaker 4: you've done, to.
• 1:19:54
  Speaker 2: Go out and get jay Z's Deli on and get puffs, guys,
• 1:20:01
  Speaker 2: Old by black Man by black Man.
• 1:20:06
  Speaker 5: We got one more thing, one more thing, the Gold.
• 1:20:09
  Speaker 2: Couch, Gold Couch Office. At some point, I'm begging you, guys,
• 1:20:16
  Speaker 2: I'm begging you. The whole purpose of it is to
• 1:20:19
  Speaker 2: capture the people that I admire, the people that I respect,
• 1:20:22
  Speaker 2: the people that I look up to. I need earn
• 1:20:24
  Speaker 2: your leisure on the couch. You guys made me drive
• 1:20:27
  Speaker 2: five hours of stay.
• 1:20:29
  Speaker 5: I'm gonna tell you he doesn't know this.
• 1:20:30
  Speaker 2: He don't even know this.
• 1:20:32
  Speaker 4: So at one point, like you used to like people
• 1:20:34
  Speaker 4: will set packages during the corona, I said to break
• 1:20:37
  Speaker 4: corona and like you would open them.
• 1:20:39
  Speaker 5: I was like, perfect, I'm gonna send something up to
• 1:20:42
  Speaker 5: the office. I don't know if you even got there.
• 1:20:44
  Speaker 4: Yeah, yeah, I think I think one of the boxes
• 1:20:46
  Speaker 4: it showed the address. I'm like, oh, bet screenshoted it.
• 1:20:49
  Speaker 4: Like we're gonna send it to Hi because he's gonna
• 1:20:51
  Speaker 4: open it. It's gonna be perfect. I don't know if you
• 1:20:52
  Speaker 4: even got it.
• 1:20:53
  Speaker 2: I did, but at the time I didn't. I didn't.
• 1:20:55
  Speaker 2: I didn't think I knew appreciate it because some of
• 1:20:57
  Speaker 2: the things I don't. Yeah, I don't know where it
• 1:20:59
  Speaker 2: comes from. I mean, have heard of it, like oh ship,
• 1:21:01
  Speaker 2: but we got recing it. We're gonna bringing what's that logo?
• 1:21:07
  Speaker 2: Was hard to appreciate it. Brother, Yeah, I'm actual large large,
• 1:21:10
  Speaker 2: I'm working on it. I'm working on it. Judge real, Ah,
• 1:21:17
  Speaker 2: he's looking real. I'm home. So yes, man, it's good.
• 1:21:22
  Speaker 2: Could be worse, you know what.
• 1:21:24
  Speaker 3: Cali? We had had another watch when we went to Cali.
• 1:21:26
  Speaker 3: He was like, wow, podcast doing well. Yeah, Yeah, yeah, big,
• 1:21:31
  Speaker 3: it's a big show. Call it the big.
• 1:21:34
  Speaker 2: Yeah joy housekeeping. Yeah. Shout to everybody from Rock Nation.
• 1:21:38
  Speaker 5: Shout to the entire team, so.
• 1:21:40
  Speaker 2: We yes, high at your boy.
• 1:21:42
  Speaker 4: You're gonna talk about that after this, I'm gonna run
• 1:21:45
  Speaker 4: down the entire team because in my mind, the all friends.
• 1:21:48
  Speaker 4: Shout to Jay Brown, shout out to Emery, shout to Tie,
• 1:21:53
  Speaker 4: shout out to law shout.
• 1:21:55
  Speaker 2: Shout that everybody reached out. He's actually said we got shot. Uh.
• 1:22:00
  Speaker 4: We appreciate everything you've done big name. Of course, that's
• 1:22:03
  Speaker 4: best fan. We appreciate everything that you have done for us,
• 1:22:06
  Speaker 4: especially there's three of us that starts well getting the biggest.
• 1:22:10
  Speaker 4: Let me, let me get I told people when we
• 1:22:14
  Speaker 4: sit down with Jay, leisure has been earned, not if
• 1:22:18
  Speaker 4: when that's.
• 1:22:20
  Speaker 2: We keep saying his name, it's just amount of time.
• 1:22:23
  Speaker 4: We appreciate everything you've contributed to our lives on personal level,
• 1:22:28
  Speaker 4: Shot Trump, Mike as well. Shouts to all the earners
• 1:22:32
  Speaker 4: that had to listen to us always talking about these
• 1:22:34
  Speaker 4: guys and now we get to sit down with them.
• 1:22:35
  Speaker 4: So this is this is dope full circle moment because
• 1:22:37
  Speaker 4: h and Shot everybody at Eyo University, all the earners
• 1:22:40
  Speaker 4: there that learning and spreading the word of entrepreneurship is
• 1:22:43
  Speaker 4: beautiful to see not only you learning but executing all
• 1:22:46
  Speaker 4: the information. So shout to y'all and shout everybody supporting
• 1:22:48
  Speaker 4: the Merch Merch team in full effect. Shout to them
• 1:22:51
  Speaker 4: and Smittie and Mike and everybody.
• 1:22:52
  Speaker 5: It's more.
• 1:22:55
  Speaker 2: Of my favorite criminal minded the Borough, the Blueprint Classic.
• 1:23:00
  Speaker 5: That's a fact.
• 1:23:00
  Speaker 2: That's a fact that you know le Bronx created hip
• 1:23:02
  Speaker 2: hop right of course, I don't. I'm trying to know
• 1:23:06
  Speaker 2: about this guy. Something crazy over.
• 1:23:10
  Speaker 5: It started with him. No, I don't do that.
• 1:23:13
  Speaker 3: No, obviously the first cannot be over, but it was,
• 1:23:18
  Speaker 3: it was.
• 1:23:18
  Speaker 4: It was, it was like what.
• 1:23:23
  Speaker 5: Like it was we didn't sea ship and then nods came.
• 1:23:27
  Speaker 2: It was quiet, you do acknowledge that, don't do that.
• 1:23:32
  Speaker 5: We can't. You're not gonna get him that.
• 1:23:33
  Speaker 2: No, no, no, of course Terrest is one.
• 1:23:35
  Speaker 5: Of those guys I gotta meet too. I got a
• 1:23:37
  Speaker 5: story like you have to talk to some legends.
• 1:23:40
  Speaker 2: Kenny Parker's legend.
• 1:23:42
  Speaker 5: Kenny Parker d nice man, but t r o Eric.
• 1:23:47
  Speaker 2: That's my brother man, so happy for him. That was.
• 1:23:50
  Speaker 4: I mean, I'm just thinking about the video of self destruction,
• 1:23:53
  Speaker 4: like all the people in that.
• 1:23:55
  Speaker 2: Self Destruction was like like eighty eight.
• 1:23:59
  Speaker 4: I remember to take been it off of video music
• 1:24:01
  Speaker 4: Shout the nas but doing the video Music Box documentary
• 1:24:04
  Speaker 4: who Watch.
• 1:24:05
  Speaker 2: Stated that I heard it was good so far, and
• 1:24:06
  Speaker 2: I'm sorry, Jason, that right.
• 1:24:09
  Speaker 5: A lot of people in that.
• 1:24:10
  Speaker 4: Yeah, I remember coming home every day three thirty videotape,
• 1:24:12
  Speaker 4: those like, gon'll miss this new video.
• 1:24:15
  Speaker 2: Y'all don't know what the h is is though, So
• 1:24:18
  Speaker 2: all right, God, thank you for rock on us. We'll
• 1:24:19
  Speaker 2: see you next week.
• 1:24:20
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