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The 4-Step Sales Strategy Every Independent Retailer Needs
Sales are quiet, and you've already decided it's your fault. It isn't.
Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly.
Every retailer I have ever worked with has quiet weeks — including the multi-billion businesses. The only real difference is that they have enough stores and enough channels for the inconsistency to smooth itself out. When it's just you, one shop, one website, a couple of marketplaces, there is nothing to smooth it out. So a slow Tuesday doesn't feel like a slow Tuesday. It feels like evidence. Evidence that people have stopped buying, that…
The skinny
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