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192: The Neuroscience of Risk: Why Your Emotions Make You a Better Decision Maker
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For decades, the advice on Wall Street was simple: take the emotion out of it. Denise Shull, founder of The ReThink Group and author of Market Mind Games, spent almost 30 years proving that advice is exactly backwards.
Denise's path started in a University of Chicago graduate program studying the biology of the unconscious mind, before a chance conversation with a floor trader pulled her onto a Chicago trading desk in 1994. What she found there, and later confirmed through neuroeconomics research, is that…
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