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How Brands Use Interactive Content to Boost Engagement
In this episode of Marketing Made Simple, Lucas and Luna dive into the power of interactive content — quizzes, polls, calculators, and interactive infographics — and how brands are using them to boost engagement and collect valuable first-party data. They analyze a specific case: how Zenni Optical built a 'Frame Fit Finder' quiz that increased conversion rates by 20 percent and reduced return rates. The hosts break down the psychology behind interactive content, the types that work best for different stages of the buyer's journey, and practical steps for small businesses to…
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