Marty Neumeier: The Key to Good Marketing and Brand Design
In today’s episode, I have an amazing conversation with one of the true leading brand innovators in the industry - Marty Neumeier. Marty has worked with so many innovative companies to advance their brands and culture and written many books on the topic that I, and millions of others, have fallen in love with. With empathy being such a strong thread through everything he talks about, we discuss the role of empathy and good design in creating a charismatic and authentic brand.
Key Takeaways:
You have to have empathy for your audience - but then you need to test things.
There is a right way and…
The skinny
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