Latest / Masters in Business / Bruce Van Saun Shares Banking-Industry Insights
Transcript
- 0:02Speaker 1: This is Masters in Business with Barry Ridholts on Bloomberg Radio.
- 0:07Speaker 1: This week on the podcast, I have an extra special guest.
- 0:10Speaker 1: His name is Bruce van so On. He is the
- 0:12Speaker 1: chairman and CEO of Citizens Financial Group. They are a
- 0:16Speaker 1: hundred and sixty five billion dollar bank, the twelfth largest
- 0:20Speaker 1: in the United States. If you are at all interested
- 0:24Speaker 1: in banking, financing, middle market, private equity, just a whole
- 0:29Speaker 1: run of different um aspects of the financial services world,
- 0:34Speaker 1: you're going to find this conversation to be quite interesting. Uh.
- 0:38Speaker 1: Bruce is really a very knowledgeable and articulate UM spokesman
- 0:43Speaker 1: on not only behalf of his bank, but the banking
- 0:47Speaker 1: industry in general. He has a really good insight as
- 0:50Speaker 1: to what's going on in both the industry and the economy.
- 0:55Speaker 1: So I I found this conversation to be fascinating and
- 0:58Speaker 1: I think you will also. With no further ado, my
- 1:02Speaker 1: interview with Bruce van Soon. This is Masters in Business
- 1:08Speaker 1: with Barry Ridholts on Bloomberg Radio. My special guest this
- 1:12Speaker 1: week is Bruce van Soon. He is the chairman and
- 1:15Speaker 1: chief executive officer of Citizens Financial Group. UH. They were
- 1:19Speaker 1: spun out from RBS back in where Van so On
- 1:25Speaker 1: led a successful initial public offering. Previously, he had been
- 1:29Speaker 1: executive director on the RBS board for the prior four
- 1:34Speaker 1: or five years. Before that, he was vice chairman and
- 1:36Speaker 1: CFO at the Bank of New York Nellan. His previous
- 1:41Speaker 1: career stints include Deutsche Bank, Washerstein, Perella, and Kidder Peabody.
- 1:47Speaker 1: Bruce van Son, Welcome to Bloomberg. Thanks my pleasure to
- 1:50Speaker 1: be here, Barry. Let's start at the Bank of New
- 1:53Speaker 1: York and Bank of New York Mellon. Where were you
- 1:56Speaker 1: during the financial crisis, which what was the name at
- 1:59Speaker 1: the time. Well, I had left by then, so I
- 2:03Speaker 1: joined Bank in New York. In the biggest crisis I
- 2:07Speaker 1: experienced there was when eleven hit and we were basically
- 2:11Speaker 1: out of business there for a few days, and we
- 2:13Speaker 1: had to scramble to get the bank back on its feet.
- 2:15Speaker 1: But how you downtown One Wall Street was the headquarters
- 2:21Speaker 1: building and the Barclays was Street was the operations center,
- 2:25Speaker 1: and so we were kind of straddling the World Trade
- 2:28Speaker 1: Center buildings, and when you couldn't have access to downtown,
- 2:32Speaker 1: we had to work out of other offices that we
- 2:35Speaker 1: scrambled to secure, and then we had to stand up
- 2:38Speaker 1: a new data center with IBM's help in Sterling Forest,
- 2:40Speaker 1: So that was an exciting period. How long did it
- 2:44Speaker 1: take for you guys to get back up and running, Well,
- 2:48Speaker 1: it was it was a couple of days, uh, and
- 2:50Speaker 1: then we had a lot of pressure to basically start
- 2:54Speaker 1: moving money and move securities and clear out the backlog
- 2:57Speaker 1: that had piled up for a couple of days. So
- 2:59Speaker 1: you had backup facilities you weren't just that wasn't the
- 3:02Speaker 1: sole location. It was relatively easy to turn but we
- 3:05Speaker 1: didn't have the same kind of resiliency that banks have today.
- 3:08Speaker 1: So after in the wake of that, Bank in York
- 3:10Speaker 1: went out and built a brand new spanking data center
- 3:13Speaker 1: out in Tennessee, UM and so we're constantly ready to
- 3:18Speaker 1: flip over, but we weren't at that level of resiliency
- 3:21Speaker 1: at that time. The cloud has changed everything for banks
- 3:25Speaker 1: and financial instation. I think the cloud is part of that.
- 3:27Speaker 1: So part of it was just making the investment and
- 3:30Speaker 1: recognizing the need for a higher level of resiliency. But
- 3:33Speaker 1: now moving things to the cloud and running your infrastructure
- 3:37Speaker 1: in the cloud I think offers some great promise to
- 3:40Speaker 1: lower costs and also increased security and you were at
- 3:44Speaker 1: RBS then in o eight oh nine is the yes,
- 3:47Speaker 1: so so uh the reason I missed the crisis we
- 3:50Speaker 1: had merged with Melon and uh I stayed through the transition.
- 3:54Speaker 1: We had appointed a new CEO, so I wanted to
- 3:56Speaker 1: go do something else, and I was out by July
- 4:00Speaker 1: of oh eight. The crisis was in the fall of
- 4:02Speaker 1: oh eight, so it was nice not to be in
- 4:04Speaker 1: the hot seat during that. I was working in private
- 4:07Speaker 1: equity for about a year trying to put deals together,
- 4:09Speaker 1: and then RBS came a calling. They had wanted to
- 4:12Speaker 1: put a new management team in place to help right
- 4:15Speaker 1: the ship after RBS took a tumble in the crisis
- 4:18Speaker 1: and needed a government bailout, so I joined Stephen Hester.
- 4:21Speaker 1: There I was the CFO, and uh we had a
- 4:24Speaker 1: lot of surgery do in terms of shrinking the bank
- 4:26Speaker 1: and getting it back to safety. So you mentioned private equity.
- 4:30Speaker 1: Citizens Financial is sort of a can I call them
- 4:33Speaker 1: a middleware sort of bank does a lot of work
- 4:36Speaker 1: with um not the giant entities out there, but a
- 4:39Speaker 1: lot of very other large entities that I think are
- 4:42Speaker 1: a little below the reader of the public. Is that
- 4:44Speaker 1: A yeah, So here's the you know, the kind of
- 4:48Speaker 1: Laya the land in terms of our commercial business, so h,
- 4:51Speaker 1: we focus on middle market companies, which are maybe twenty
- 4:54Speaker 1: five million to five million in revenues, and then also
- 4:58Speaker 1: the mid corporate segment, which is five hundred million to
- 5:00Speaker 1: about three billion in revenues. Over time since I've joined Citizens,
- 5:05Speaker 1: we've taken the middle market customer a count from about
- 5:09Speaker 1: two thousand up to about three thousand, and mid corporates
- 5:13Speaker 1: we've taken from about five hundred up to about a thousand.
- 5:16Speaker 1: So uh, we've grown faster at the bigger company end. Uh.
- 5:21Speaker 1: And what you need there to be competitive is you
- 5:23Speaker 1: need bankers with industry expertise. So we had to go
- 5:26Speaker 1: out and recruit in some bankers for technology or healthcare, energy, uh,
- 5:31Speaker 1: so they could really serve those customers well, and they
- 5:33Speaker 1: could bring previous relationships from their last bank over to Citizens.
- 5:38Speaker 1: And so we've had some some really nice growth. Uh.
- 5:41Speaker 1: But we're not focusing on the household name. Fortune five
- 5:45Speaker 1: companies were staying a little bit below that radar, and
- 5:48Speaker 1: we can compete very effectively against the mega banks. There's
- 5:51Speaker 1: oftentimes we're leading deals and we'll have jp more going
- 5:54Speaker 1: to be of a on our right or we're winning
- 5:56Speaker 1: a swap transaction against the megabanks. So we have really
- 5:59Speaker 1: good cape abilities, but we stay focused on an area
- 6:02Speaker 1: that that we know and we can compete effectively. So
- 6:05Speaker 1: I've noticed on Wall Street UM, hedge funds and venture
- 6:09Speaker 1: capital seems to be going through a bit of a
- 6:11Speaker 1: rough batch. But private equity just is a house of fire.
- 6:16Speaker 1: It just expands rapidly. How does that? Well, private equity
- 6:19Speaker 1: is is a good customer segment for us in the
- 6:22Speaker 1: commercial bank, and we have focused over time on say
- 6:27Speaker 1: fifty to sixty sponsors that we know well, uh, that
- 6:31Speaker 1: we think they're good operators. Uh. They invest wisely, uh,
- 6:36Speaker 1: and they're good to their banks and when they need
- 6:38Speaker 1: to put equity back into a deal to right the
- 6:41Speaker 1: ship if something is a little stressed, uh, they do that.
- 6:44Speaker 1: So uh, that's where we've stayed focused. We haven't tried
- 6:47Speaker 1: to move and compete for all the business that's taking
- 6:50Speaker 1: place there. And I think clients selection has been really critical.
- 6:54Speaker 1: So those firms know us well, they give us the
- 6:57Speaker 1: swings at the bat, they let us lead trans actions
- 7:00Speaker 1: and then also provide more services to their investee companies.
- 7:03Speaker 1: So that's been a really good strategy for us, I
- 7:06Speaker 1: would say, Uh, similarly with commercial real estate, Uh, the
- 7:11Speaker 1: developers we focus on, we've known for a long time.
- 7:14Speaker 1: We think they're good operators, and so again we build
- 7:18Speaker 1: those strong relationships and we get good swings at the
- 7:21Speaker 1: bat when they're doing things, and I like to include
- 7:23Speaker 1: us in the deals that they do, and then they
- 7:25Speaker 1: give us a chance to get more of their wallet
- 7:27Speaker 1: because they know we have the capabilities. That sounds quite
- 7:30Speaker 1: quite interesting. So let's start with a really broad topic.
- 7:35Speaker 1: Since the crisis ended in O nine, there have been
- 7:38Speaker 1: just enormous changes in banking and regulation even the entire economy.
- 7:44Speaker 1: How has the role of a CEO running a bank
- 7:48Speaker 1: changed over this period? How has banking changed over the period.
- 7:52Speaker 1: It's a very broad question, U. I'll break that down. So,
- 7:55Speaker 1: you know, after the crisis, it was clear that there
- 8:00Speaker 1: needed to be some reforms first around, i'd say the
- 8:03Speaker 1: prudential regulation about how banks, uh, did they have enough capital,
- 8:08Speaker 1: did they have the right funding and liquidity structures and
- 8:11Speaker 1: so um, where they're managing risk the right way. So
- 8:15Speaker 1: we had a whole framework that was put in place
- 8:18Speaker 1: that was agreed globally basically around capital, liquidity, funding, running
- 8:23Speaker 1: stress tests, uh and I think that was really positive.
- 8:27Speaker 1: So we learned a lot from the crisis and we
- 8:29Speaker 1: put those lessons to use. Uh So a big part
- 8:33Speaker 1: of our efforts early days was to make sure that
- 8:36Speaker 1: we were keeping up with those increasing demands around the
- 8:40Speaker 1: prudent regulation. The second element of regulation was around really
- 8:44Speaker 1: conducting culture, and so banks I think weren't always that
- 8:48Speaker 1: transparent with their fees, and sometimes they were working against
- 8:51Speaker 1: their customers that are working for their customers, so they're
- 8:54Speaker 1: needed to be changed there as well. And so that
- 8:57Speaker 1: whole agenda came in in the second wave after the
- 9:00Speaker 1: credential agenda, and I think that's also been very positive
- 9:04Speaker 1: in terms of creating the right mindset and culture inside banks,
- 9:08Speaker 1: in terms of, you know, we have to be the
- 9:10Speaker 1: trusted advisor. We have to be working for the benefit
- 9:13Speaker 1: of our customers, giving them good advice, being simple, being
- 9:16Speaker 1: transparent on our fees. Have we come full circles when
- 9:19Speaker 1: we come a long way, you know. The one kind
- 9:22Speaker 1: of bump in the road, unfortunately, was the Wells Fargo
- 9:26Speaker 1: selling scandal, which kind of made folks think, well, maybe
- 9:29Speaker 1: there hasn't been any change here in banks, when in fact,
- 9:32Speaker 1: I think most of the banks had come through and
- 9:34Speaker 1: made the appropriate changes, so that yeah, I think that
- 9:37Speaker 1: was it. That was a black eye for the industry,
- 9:39Speaker 1: and they're paying the piper for that. They now have
- 9:42Speaker 1: a new CEO and they're working hard on their regulatory
- 9:44Speaker 1: equation and it's been a great bank for deck generations
- 9:47Speaker 1: and will continue to be. I think they'll get back
- 9:49Speaker 1: on track. But that was that was unfortunate for the industry,
- 9:52Speaker 1: I think. Uh, so the regulatory agenda was a big
- 9:56Speaker 1: thing to keep up with. The second thing that's changed
- 9:59Speaker 1: a lot is uh. You know, technology has moved in
- 10:02Speaker 1: warp speed to kind of dimensions nobody thought possible. So
- 10:06Speaker 1: moving infrastructure to the cloud, UH, new ways of development
- 10:11Speaker 1: around an agile framework which speeds things up. UH. Going
- 10:16Speaker 1: to digital first business models, UH, using data to personalize
- 10:21Speaker 1: offers to your customers so they don't waste their time. Uh.
- 10:25Speaker 1: You know, you see what's happening in other industries, and
- 10:27Speaker 1: customer expectations for change and for a level of service
- 10:31Speaker 1: have really increased given what they see elsewhere, and so
- 10:35Speaker 1: banks have had to make the investments and go through
- 10:39Speaker 1: significant change in the business model to to to meet
- 10:42Speaker 1: those expectations. So it's really kept it very interesting to
- 10:47Speaker 1: to keep up with all the change that we've had
- 10:49Speaker 1: to over over the last few years. You know, when
- 10:51Speaker 1: the new CEO of Vanguard came in the his answer
- 10:55Speaker 1: to a question I found most fascinating, what what keeps
- 10:59Speaker 1: you up? In his answer was security and hackers? How
- 11:03Speaker 1: big a deal is that? And is technology helping us
- 11:07Speaker 1: in this space or or making it worse? Well, um,
- 11:10Speaker 1: to be in arms. I think it is a big deal.
- 11:13Speaker 1: And I think most CEOs of financial institutions trusted with
- 11:18Speaker 1: keeping customers assets and data safe have to have that
- 11:22Speaker 1: as the top issue on the priority list, top risk
- 11:26Speaker 1: that we face. Uh. Fortunately, UM, there are advances in
- 11:30Speaker 1: technology and new tools to actually help protect all of
- 11:36Speaker 1: those those assets and that data. Uh. And you know,
- 11:39Speaker 1: I think it also requires hiring top talent. UM. We
- 11:44Speaker 1: feel really good at Citizens. We've hired a leading expert
- 11:48Speaker 1: in cybersecurity, has had some big jobs elsewhere, who um,
- 11:53Speaker 1: I think, knows what good looks like and has moved
- 11:55Speaker 1: us into the future very very quickly, has good followership,
- 11:59Speaker 1: has brought a aditional good people into the organization, and
- 12:02Speaker 1: then we've prioritized the tools that she needs to really
- 12:06Speaker 1: keep the banks safe. So that kind of goes right
- 12:08Speaker 1: to the top of the capital expenditure list, and I
- 12:11Speaker 1: think that will continue to be the case because there's
- 12:13Speaker 1: a lot of bad guys out there. They don't come
- 12:16Speaker 1: into branches with a stocking over their head and a
- 12:19Speaker 1: water pistol and pass a note to the teller anymore.
- 12:22Speaker 1: That's less and less the way that Yeah, it's it's
- 12:26Speaker 1: you know, much more sophisticated. Now they're sitting in a
- 12:29Speaker 1: you know, in a cafe, hacking away, buying you know,
- 12:32Speaker 1: data off the black market, and trying to figure out
- 12:35Speaker 1: ways to to steal people's assets. Unbelievable. So you lead
- 12:38Speaker 1: the I p O in what was that process like
- 12:43Speaker 1: going public? And how happy are you that you're not,
- 12:47Speaker 1: you know, a tech unicorn having to face what companies
- 12:50Speaker 1: like Uber and well, look, I think citizens had that
- 12:54Speaker 1: great foundation serving a good part of the country. Because
- 12:58Speaker 1: of the troubles of the parents, there was a lot
- 13:00Speaker 1: of work to do. So the balance sheet had shrunk
- 13:03Speaker 1: dramatically and hadn't kept pace in some ways investing in
- 13:07Speaker 1: technology and in our fee based businesses, and so there
- 13:10Speaker 1: was work to do when we had the deadline in
- 13:14Speaker 1: terms of taking in public. The best I could do
- 13:17Speaker 1: really was assemble a strong team and board, uh, put
- 13:20Speaker 1: together a really good plan and have a vision where
- 13:22Speaker 1: we could take the company. But it was you know,
- 13:25Speaker 1: we had to do it within a year, and so
- 13:27Speaker 1: we were still operating at relatively poor profitability levels and
- 13:31Speaker 1: we still had a lot of gaps, but we had
- 13:33Speaker 1: a good story to tell. So actually just getting the
- 13:35Speaker 1: deal done and getting investors to kind of buy the promise. Uh,
- 13:40Speaker 1: and by our experience and our vision felt really good.
- 13:43Speaker 1: So that was that was important to get that done
- 13:46Speaker 1: and launch that. UM. I would say, you know the
- 13:49Speaker 1: experience of going public really helped facilitate our turnaround because uh,
- 13:55Speaker 1: usually UH divestitures banks get sold, they don't get I
- 13:58Speaker 1: p oed. So this was opportunity for me to assemble
- 14:01Speaker 1: a management team and say, look, we're in a unique
- 14:04Speaker 1: situation where we get the keys to the car and
- 14:06Speaker 1: we have the steering wheel and we can take this
- 14:08Speaker 1: bank where we want to. So we can build a
- 14:10Speaker 1: great bank over time, and you're gonna be a key
- 14:13Speaker 1: player in doing that. So that allowed us to I
- 14:16Speaker 1: think attract the levels of talent that had citizens stayed
- 14:21Speaker 1: a part of our BS we would not have been
- 14:22Speaker 1: able to do. And ultimately, in any organization, you win
- 14:26Speaker 1: with great people when you win with talent. Uh So
- 14:28Speaker 1: that was that was really positive. I think the other
- 14:31Speaker 1: thing also is that it kind of shook up the
- 14:34Speaker 1: culture at citizens that as a sub of a foreign
- 14:38Speaker 1: entity that has its own troubles, you could get comfortable
- 14:41Speaker 1: and a bit complacent. And so now we had public
- 14:44Speaker 1: shareholders who wanted to hear about the long term vision,
- 14:47Speaker 1: but they wanted to see good execution in the near
- 14:50Speaker 1: term to towards that path. Uh And so we had
- 14:53Speaker 1: a higher level accountability that we embedded into the culture.
- 14:57Speaker 1: Uh So we're accountable to shareholders and we're accountable others
- 15:00Speaker 1: to serve our customers better and to run the bank better.
- 15:03Speaker 1: So you sit on the Federal Reserve Bank of Boston
- 15:07Speaker 1: board representing other banks, what is what is that experience? Like? Oh,
- 15:10Speaker 1: that's great? Uh So? Uh if you if you flash
- 15:14Speaker 1: back to the last two years, I was on the
- 15:16Speaker 1: Federal Advisory Council. So I was representing the the Boston
- 15:21Speaker 1: Fed District in meeting with the FED Board of Governors
- 15:24Speaker 1: and talking about issues and making uh you know, giving
- 15:28Speaker 1: color on economic conditions and offering advice on certain financial matters.
- 15:32Speaker 1: So that was good. And then I rolled onto the
- 15:35Speaker 1: to the Boston Fed and so we talked about the
- 15:38Speaker 1: economic conditions in the New England region. Uh, we talk
- 15:42Speaker 1: about the macro economic dynamics and where interest rates are
- 15:47Speaker 1: and where they where they should go because uh, you know,
- 15:51Speaker 1: the Boston Fed president gets a vote in terms of
- 15:54Speaker 1: what to do with interest rates, so you're an influencer
- 15:57Speaker 1: of him, but not a voting member obviously, yeah, obviously. Yeah.
- 16:00Speaker 1: So quite interesting. And you're on the board of Moodies
- 16:03Speaker 1: for a couple of years. This is post crisis. Yeah,
- 16:07Speaker 1: what is that experience? Well, you know, you missed all
- 16:09Speaker 1: the fun. Well what's interesting is, uh, you know, most
- 16:13Speaker 1: ceo s can have one outside board slot. Um and
- 16:17Speaker 1: even when I was a CFO for many years, I
- 16:19Speaker 1: always had an outside board slot. When I was in
- 16:21Speaker 1: the UK, I was on Lloyd's of London's board. That's
- 16:25Speaker 1: quite the entity. And I found that, uh, you know,
- 16:28Speaker 1: would complement what I was doing as an executive because
- 16:31Speaker 1: their specialists and risk management, that's our principal responsibilities to
- 16:35Speaker 1: make sure we're running a safe and sound institution. And
- 16:38Speaker 1: so when I came back from the UK and came
- 16:40Speaker 1: into the US. I was looking for a job that
- 16:43Speaker 1: would also be complementary where I could continue to uh
- 16:47Speaker 1: stay in tune with the latest developments in risk management
- 16:51Speaker 1: and kind of seeing the lay of the land about
- 16:53Speaker 1: how Moodies thought about global risks. And so that was
- 16:57Speaker 1: just a natural thing to for me to go from
- 16:59Speaker 1: Lloyd's of London go onto the board of Moodies. So
- 17:01Speaker 1: I've been a critic over the years of the rating agencies,
- 17:05Speaker 1: primarily S and P. When you look at the fines
- 17:08Speaker 1: post crisis, I think Moody's paid a million dollar fine.
- 17:12Speaker 1: SMP paid billions and billions in finals, and it wasn't
- 17:15Speaker 1: quite that much of a spread. I think SMP billion
- 17:19Speaker 1: settlement with the with the d J was about a
- 17:22Speaker 1: billion three and Moodies was about eight. That they were
- 17:26Speaker 1: ultimately but they but they pretty much seemed to have
- 17:29Speaker 1: gotten much less blame in the popular press than SMPA.
- 17:34Speaker 1: I I don't know why that is, but uh, you're
- 17:36Speaker 1: you're this predated you by yeah. I mean we had
- 17:39Speaker 1: that we that we settled while I was there on
- 17:42Speaker 1: the board, so we got involved in looking at the
- 17:45Speaker 1: facts and looking at the allegations, but I do think
- 17:47Speaker 1: Moody's fact pattern generally was was in pretty good shape.
- 17:51Speaker 1: But still there was some some culpability. Weren't going to
- 17:54Speaker 1: escape without some culpability. And I don't know you very well,
- 17:57Speaker 1: but I suspect from everything I've learned about you preparing
- 18:00Speaker 1: for this, I suspect you're the sort of guy who
- 18:02Speaker 1: comes in and says, let's get this resolved, let's move on.
- 18:06Speaker 1: We have a business to run. This happened before, it
- 18:10Speaker 1: predates my involvement. Let's write that check and get on
- 18:13Speaker 1: with all. Well, I'm just I'm just one board member.
- 18:15Speaker 1: But yeah, we had those types of conversations. I can
- 18:18Speaker 1: imagine that the market is really focused on the future.
- 18:21Speaker 1: They don't like to have these overhangs on the past,
- 18:24Speaker 1: and so you just gotta put them behind you. Let's
- 18:27Speaker 1: talk a little bit about Apple. You know, when when
- 18:30Speaker 1: I first started um reading about citizens Financial, my initial
- 18:35Speaker 1: response was why is that name so familiar? And I
- 18:38Speaker 1: just punched it into the search of my computer. It's like, oh,
- 18:41Speaker 1: they finance are our iPhones? UM, tell us a little
- 18:45Speaker 1: bit about how did that come about? What? How I
- 18:49Speaker 1: know that's a relatively minor UM thing in the overall
- 18:53Speaker 1: revenues of the bank. But it's kind of interesting because
- 18:56Speaker 1: it is a name brand, and you guys are pretty
- 18:59Speaker 1: much very public with To be to be a partner
- 19:01Speaker 1: for the most iconic company on the planet, in my view,
- 19:05Speaker 1: really is a lot of credibility for us. So we're
- 19:09Speaker 1: quite pleased that we hold that position. Uh. You know,
- 19:12Speaker 1: we had worked with Apple early days when we were
- 19:17Speaker 1: building up our student loan business, uh, potentially with a
- 19:21Speaker 1: notion that we could help them finance the purchases of
- 19:25Speaker 1: their equipment in student book stores in college, and that
- 19:28Speaker 1: program didn't really fulfill its potential. Um, But I think
- 19:34Speaker 1: we got to know them well and they liked our
- 19:36Speaker 1: focus on the customer and really obsession around the customer
- 19:40Speaker 1: experience because that's really defines Apple. So when they were
- 19:44Speaker 1: thinking about the upgrade program and how to sell more
- 19:48Speaker 1: phones through their stores, we helped work with them on
- 19:51Speaker 1: that program and design the financing for that program. Uh.
- 19:56Speaker 1: And I think we built a very effective platform to
- 20:01Speaker 1: process those transactions. So there's a very small window of
- 20:04Speaker 1: time that as you know, since you've in it twelve months, well,
- 20:08Speaker 1: but you go into the store, you pick your phone,
- 20:11Speaker 1: and then you, we have a little window to make
- 20:13Speaker 1: a decision do we want to finance you in the
- 20:16Speaker 1: program or not, and without getting a lot of information.
- 20:19Speaker 1: So we've built a very good credit decision ing model
- 20:22Speaker 1: and then a very good processing capability behind the scenes
- 20:27Speaker 1: that leads to a very good customer experience, a very
- 20:30Speaker 1: highly rated NPS within the Apple store experience. So, uh, anyways,
- 20:35Speaker 1: pretty instantaneous. Yeah, it's it's gone exceptionally well. On on
- 20:39Speaker 1: the days when they launch a new uh phone. Uh,
- 20:43Speaker 1: we get massive volume that we have to process, and
- 20:46Speaker 1: we've always been able to flawlessly execute all that volume.
- 20:50Speaker 1: So so I think it's been a good partnership. And Uh,
- 20:53Speaker 1: the nice thing is the technology platform that we built
- 20:56Speaker 1: for Apple, we can move and offer it to other
- 20:59Speaker 1: merchants and adapted to to the needs of other merchants.
- 21:02Speaker 1: And so today we also have a d T and
- 21:05Speaker 1: vivin to smart alarm. Companies are running similar programs, and
- 21:09Speaker 1: we have a number of other big household names in
- 21:13Speaker 1: the queue. And so I kind of tease investors, I say,
- 21:16Speaker 1: stay tuned, watched this space, because we're gonna announce a
- 21:20Speaker 1: rollout to some other very highly regarded companies. So I'm
- 21:25Speaker 1: curious as to how this works because when the first
- 21:29Speaker 1: time we went to an Apple store too, and I'm
- 21:32Speaker 1: always complaining I'm a power user phones and after a
- 21:35Speaker 1: year the battery life starts to die. The last phone,
- 21:38Speaker 1: I replaced the battery at month fourteen, and I said, wait,
- 21:41Speaker 1: twelve months, new phone? What do I sign up for that?
- 21:45Speaker 1: It was a pretty surprisingly quit. You punch a bunch
- 21:48Speaker 1: of things in data birth so, security, name, address, and
- 21:51Speaker 1: it's like eight seconds later you get approval. I assume
- 21:55Speaker 1: you're looking at things like credit score, payment history, etcetera.
- 22:00Speaker 1: What what how many data points go into that that
- 22:02Speaker 1: it could be that's a number of data points. We
- 22:05Speaker 1: don't want to give away the full secret, Sauceberry, but
- 22:08Speaker 1: you know, I think we feel quite confident of our
- 22:12Speaker 1: ability to make good decisions. And I think we now
- 22:15Speaker 1: have been at the program now for a number of years,
- 22:17Speaker 1: and so we've seen the performance of all the different vintages, uh,
- 22:21Speaker 1: and they've performed at or above expectations. Do you tweak
- 22:25Speaker 1: this on an ongoing basis? It's always how do we
- 22:27Speaker 1: make it a little better and a little that's that's
- 22:30Speaker 1: that's kind of interesting. So I have to think this
- 22:33Speaker 1: new iPhone eleven the week it comes out, what is
- 22:36Speaker 1: that like? Is this just a giant fire hose of
- 22:38Speaker 1: data or there's there's a big swell of volume. Uh
- 22:42Speaker 1: and uh. It's great for Apple. I think they're pleased
- 22:45Speaker 1: with how the eleven is being received in the marketplace,
- 22:48Speaker 1: and it's gotten great reviews. And despite the price, it's
- 22:52Speaker 1: pretty expensive. Well, they've had had a two tier price,
- 22:55Speaker 1: so I think, and you could get the eight for
- 22:58Speaker 1: a very cheap. They've now covered the full spectrum of
- 23:02Speaker 1: prices as opposed to just being right. So I think
- 23:04Speaker 1: they've thought it through in terms of features and pricing
- 23:07Speaker 1: and alternatives. And it's meeting a good reception, which is
- 23:10Speaker 1: good for us. That means there's gonna be good demand
- 23:12Speaker 1: for the phone. People continue to participate in the upgrade program,
- 23:17Speaker 1: and so we continue to grow the balances onto the program.
- 23:19Speaker 1: I'm an ideal client for you, guys. We walk in,
- 23:22Speaker 1: what's the biggest phone, what's the top of line? Give
- 23:25Speaker 1: me extra storage? Wait it's fifty bucks a month, Okay, great,
- 23:28Speaker 1: we'll take two. It really is a very simple thing,
- 23:32Speaker 1: and the only problem is you want to upgrade after
- 23:36Speaker 1: a year, and sometimes you're waiting a couple of months
- 23:38Speaker 1: for new phone, so you end up holding onto it.
- 23:40Speaker 1: But then but you're never really obsoletely, you're always getting
- 23:43Speaker 1: the latest and greatest, which after the very appealing. Well,
- 23:47Speaker 1: some people don't care, other people want whatever. The most
- 23:50Speaker 1: buzzworthy thing is I am an early adopter, even though
- 23:54Speaker 1: it can occasionally be painful when you buy things before
- 23:57Speaker 1: they're really ready for prime time. UM, thankfully I passed
- 24:01Speaker 1: on the Google Glass. But any time I have an
- 24:04Speaker 1: opportunity to upgrade the phone, I'm I'm, I'm there right away. Good.
- 24:07Speaker 1: I have to think that where you sit in the economy,
- 24:12Speaker 1: looking at consumers, looking at other um businesses and entrepreneurs,
- 24:18Speaker 1: you have to get a really early read on any
- 24:22Speaker 1: changes in the economy. Is that a fair statement or
- 24:25Speaker 1: am I overstating it? Yeah? No, Look, we're kind of
- 24:29Speaker 1: cover three regions of the country. So we have New England,
- 24:32Speaker 1: mid Atlantic and Upper Midwest within our footprint, three very
- 24:36Speaker 1: different economies economies, and we cover, as I said earlier,
- 24:41Speaker 1: the mid mid corporate middle market all the way down
- 24:44Speaker 1: to small business, and then we have a very big
- 24:46Speaker 1: consumer business. So the balance of our businesses is roughly
- 24:49Speaker 1: fifty fifty between uh corporate and and also uh the consumer.
- 24:54Speaker 1: Uh so we get it. We got quite a good
- 24:56Speaker 1: read on uh, you know, both data in terms of,
- 25:00Speaker 1: you know how how are borrowing patterns, how our charge
- 25:04Speaker 1: card usage, etcetera. Uh, and then also anecdotes just what
- 25:08Speaker 1: are we hearing from customers? What's the businessman doing? Are
- 25:13Speaker 1: they buying that next piece of capital equipment? Are they
- 25:16Speaker 1: holding back because of the trade tension? Uh? So, I
- 25:19Speaker 1: think we get a well informed view of what's likely
- 25:22Speaker 1: to come up in the economy. If there's a recession
- 25:25Speaker 1: somewhere out on the horizon, where would you see it first?
- 25:28Speaker 1: Is it in spending patterns? Is it in payment patterns? Where?
- 25:32Speaker 1: Where does the what line of business is most sensitive? Yeah? So,
- 25:36Speaker 1: I you know, I think the thing that you really
- 25:39Speaker 1: want to keep your eye on is credit deterioration. So
- 25:45Speaker 1: in the consumer side, are you seeing migrations into delinquency
- 25:49Speaker 1: buckets that people are starting to stretch and have difficulty
- 25:52Speaker 1: keeping up with obligations. Same thing on the corporate side
- 25:55Speaker 1: of their particular segments of the economy that are starting
- 25:59Speaker 1: to dress a little bit. And so to me, that's
- 26:02Speaker 1: a key early warning sign. Are you seeing any of
- 26:04Speaker 1: that today, We're not. So. There was a Wall Street
- 26:08Speaker 1: Journal article about middle class consumers moving towards a seven
- 26:13Speaker 1: year versus the old five year UH loan for automobiles,
- 26:18Speaker 1: and that could be a sign of of something I don't.
- 26:21Speaker 1: I think people maybe you're holding their cars longer. That's
- 26:24Speaker 1: a little more affordable to stretch the payment out over
- 26:26Speaker 1: a longer time. So and these cars now less pretty much,
- 26:29Speaker 1: they do, they do, so you're not seeing a lot
- 26:32Speaker 1: of people have been nervous about I s M and
- 26:35Speaker 1: I've been nervous about residential sales. And you know, the
- 26:39Speaker 1: recession easts have been forecasting a recession next year for
- 26:43Speaker 1: the past five years. They you know, eventually they'll be right.
- 26:46Speaker 1: But it doesn't mean we don't. We don't see it. Uh,
- 26:49Speaker 1: you know, I I'd say, uh, there's some recent data
- 26:52Speaker 1: that UH manufacturing sector is a little soft. But you
- 26:56Speaker 1: have to remember in the context of the US economy,
- 26:59Speaker 1: economy's power s by consumers, and consumers are in great times.
- 27:03Speaker 1: Unemployments low, people can find jobs, real wage growth, So
- 27:07Speaker 1: you've got UH wages growing at three point two, inflations
- 27:10Speaker 1: down at one and a half. So people are having
- 27:12Speaker 1: expanding uh net pay over inflation, which is great. So
- 27:17Speaker 1: that I think the consumer is watching some of the
- 27:20Speaker 1: current events. They're watching the trade and they're watching the
- 27:24Speaker 1: impeachment proceedings, but I think they're almost inured to to that.
- 27:27Speaker 1: It's been around for a long time and it hasn't
- 27:30Speaker 1: really caused anything, and so people are aware of it,
- 27:32Speaker 1: but it's not holding folks back. Where it is holding
- 27:36Speaker 1: people back a little bit is the kind of middle
- 27:39Speaker 1: market companies sitting there saying, how is the trade tension
- 27:44Speaker 1: and the tariffs going to impact me? And it's going
- 27:46Speaker 1: to impect impact different sectors differently. Again, the service economy
- 27:51Speaker 1: is not that impacted by it, but the manufacturing sector is.
- 27:55Speaker 1: And fortunately for us, the service sector dominates our to
- 28:00Speaker 1: me so, but you guys have have offices in the Midwest.
- 28:03Speaker 1: You're seeing stresses starting to perform on at least on
- 28:06Speaker 1: a small basis. I think. I think a lot of
- 28:08Speaker 1: companies are thinking about their supply chains and how to
- 28:12Speaker 1: adjust their supply chains to try to minimize the impact
- 28:16Speaker 1: from the tariffs. And you know what it forces everybody
- 28:19Speaker 1: to do, including the banks, is how do you get
- 28:21Speaker 1: more efficient if you're going to have these costs that
- 28:24Speaker 1: come in from external from uh some of the administration policies.
- 28:29Speaker 1: Then how do we protect our growth and our earnings, etcetera.
- 28:33Speaker 1: And so deploying artificial intelligence, deploying robotics, finding ways to
- 28:38Speaker 1: keep streamlining how business gets done becomes an imperative. When
- 28:43Speaker 1: we think of traditional banks, we tend to think of
- 28:45Speaker 1: the yield curve as being a determiner of their profitability.
- 28:50Speaker 1: When the yield curve is steep, hey, there's a lot
- 28:52Speaker 1: of spread to be captured, and they make money. When
- 28:55Speaker 1: it's flat or as we've seen the past quarter, inverted,
- 28:58Speaker 1: very challenging for those banks. How does that affect a
- 29:01Speaker 1: middle market bank like yourselves. Yeah, well, it's uh, certainly
- 29:06Speaker 1: move something that's been a tailwind for the last two years.
- 29:09Speaker 1: Its rates were going up. Most banks are what's referred
- 29:12Speaker 1: to as assets sensitive, so their loans are repricing faster
- 29:15Speaker 1: than deposits and spreads are widening. When you have the
- 29:19Speaker 1: flip and rates start to move down, then your loans
- 29:22Speaker 1: are repricing downward faster than you can reprice your deposits.
- 29:25Speaker 1: So it puts a little pressure on your net interest margin. Uh. Certainly,
- 29:29Speaker 1: you try to hedge that to some extent, but you
- 29:34Speaker 1: are going to have an impact, uh, and NIM will
- 29:37Speaker 1: be contracting somewhat. How do you combat that? I mentioned
- 29:42Speaker 1: earlier the expenses focused on expenses, we had launched a
- 29:45Speaker 1: very big transformational cost program. We kind of saw the
- 29:50Speaker 1: the tea leaves about the FED going to either pause
- 29:54Speaker 1: or maybe start to cut rates, and so we got
- 29:56Speaker 1: on this back in December and we launched a big
- 29:59Speaker 1: program in July. We're also over the time, we've been
- 30:02Speaker 1: investing in our fee based businesses and we've done a
- 30:04Speaker 1: couple of very smart fee based acquisitions. What are those
- 30:09Speaker 1: fee based businesses? Well, in the commercial side, we we've
- 30:12Speaker 1: purchased two M and A boutiques to broaden out what
- 30:15Speaker 1: we can do for our customers, and there's still been
- 30:17Speaker 1: a good flow of M and A opportunities occurring in
- 30:20Speaker 1: the middle market. We bought a mortgage business, which timing
- 30:26Speaker 1: was great on that because as rates go down, as
- 30:29Speaker 1: the FEDS cutting rates, it maybe crimps your NIM a
- 30:31Speaker 1: little bit. But NIM standing for that interest margin, the
- 30:35Speaker 1: spread that you're making on your balance sheet. But there's
- 30:38Speaker 1: a refi boom like we haven't seen in years, taking
- 30:41Speaker 1: places have you re financial mortgage. I literally was there
- 30:45Speaker 1: Friday doing the paperwork and the numbers are just insane.
- 30:50Speaker 1: So so to eight on a ten one mortgage and
- 30:53Speaker 1: I'll have my mortgage paid off in ten years. I
- 30:58Speaker 1: don't ever have I know, I can't recall having heard
- 31:00Speaker 1: of rates that low. I I want to say, a
- 31:03Speaker 1: thirty year fixed was three five or three three and
- 31:06Speaker 1: a half. Yeah, these are just these are These are
- 31:10Speaker 1: great opportunities for consumers to put more money in their
- 31:13Speaker 1: pocket and lock in lower carrying costs on their debt,
- 31:17Speaker 1: and so we make fees when that happens. So fortunately
- 31:21Speaker 1: this quarter we're going to have a really strong third
- 31:23Speaker 1: quarter UH on the feet side, which will offset any
- 31:28Speaker 1: of the leakage that we see on the balance sheet
- 31:31Speaker 1: income side. UM. And then the last acquisition that we
- 31:34Speaker 1: did was we bought a high end wealth advisor because
- 31:38Speaker 1: what we found is in the corporate side, the business
- 31:42Speaker 1: owner the fourth generation UH family that is very wealthy
- 31:47Speaker 1: and occasionally takes out large dividends from their company and
- 31:51Speaker 1: puts that back on the company. We weren't getting the
- 31:53Speaker 1: swings at the bat to manage those assets or to
- 31:56Speaker 1: do the estate planning for the company, So the folks
- 32:00Speaker 1: out of US as their bank, but they would take
- 32:02Speaker 1: that business elsewhere, and so we said, look, we should
- 32:04Speaker 1: be doing that for those customers. We went out and
- 32:07Speaker 1: bought a company called Clarfeld Asset Management, which is a
- 32:10Speaker 1: highly respected wealth advisor and based in Terrytown, New York.
- 32:15Speaker 1: And so we're now able to offer those services. So, uh,
- 32:18Speaker 1: really not trying to do anything too big, but just
- 32:21Speaker 1: hitting the sweet spots with kind of rifle shot acquisition
- 32:25Speaker 1: program which has really been positive. So it sounds like
- 32:28Speaker 1: your business lines are pretty diversified, yes, so that that
- 32:32Speaker 1: that's a good thing, is um? So you you mentioned
- 32:36Speaker 1: the FED pausing and starting to reverse itself. Obviously mortgages
- 32:41Speaker 1: rates make it a big difference. How how did Quewie
- 32:45Speaker 1: affect the rest of your business and and how does
- 32:48Speaker 1: all the noise which seems to have faded along with
- 32:52Speaker 1: the summer about the President and the FED doing battle,
- 32:56Speaker 1: how does that impact what you guys do? Well? Um,
- 33:00Speaker 1: Obviously the actions the Fed takes has a direct influence
- 33:04Speaker 1: on the economy and on the money supply and the
- 33:07Speaker 1: cost of funding, and so it's going to impact banks
- 33:10Speaker 1: in a material way. Uh. Quantitative easing I think was
- 33:15Speaker 1: a stimulative measure which basically the FED was building up
- 33:19Speaker 1: their balance sheets, so taking on securities and buying those
- 33:23Speaker 1: with cash and putting cash back into the system. So
- 33:25Speaker 1: it helped promote liquidity and deposit growth and promote lending.
- 33:30Speaker 1: Rates came down as they were buying those, uh, the
- 33:33Speaker 1: long end securities. UH. So you know, we just have
- 33:36Speaker 1: to be in tune for where the FED is going. Uh.
- 33:39Speaker 1: And when we do our forecasting, we do our business planning,
- 33:42Speaker 1: we run a bunch of different scenarios. Is that you
- 33:45Speaker 1: know what happens. If this is happening in the economy,
- 33:48Speaker 1: then what is the FED likely to do? Uh? But uh,
- 33:51Speaker 1: in any case, we we just need to be flexible
- 33:54Speaker 1: and adapt to the circumstances that we see. So I
- 33:57Speaker 1: mentioned diversification, and you mentioned are in the southeast, Northeast,
- 34:01Speaker 1: and midwest, so Boston, Philly, Pittsburgh, Providence, Detroit. Um any
- 34:07Speaker 1: thoughts about expanding elsewhere are you eventually gonna Well, there's
- 34:10Speaker 1: a couple of things. So on the on the corporate side, Uh,
- 34:14Speaker 1: as we moved to the mid corporate space, which are
- 34:17Speaker 1: slightly bigger companies five undred three billion, we need to
- 34:20Speaker 1: be national in those industry verticals, and so we've planted
- 34:24Speaker 1: a flag down in Atlanta, so we have about twenty
- 34:26Speaker 1: five folks down there at this point. Brought a guy
- 34:29Speaker 1: out of sun Trust and he's built a nice team
- 34:31Speaker 1: down there. We've expanded now into Texas, which is another
- 34:35Speaker 1: big state economy. We always had an energy practice in Houston,
- 34:38Speaker 1: but we put some more commercial bankers in Dallas and
- 34:40Speaker 1: in Houston. We just hired a fellow to UH pull
- 34:44Speaker 1: together our team out in California, So he's going to
- 34:47Speaker 1: be based in l A. And so UH, you know,
- 34:50Speaker 1: we'll be on from a corporate bank standpoint more of
- 34:53Speaker 1: a national player. And I think you're seeing that as
- 34:55Speaker 1: a trend for all of the super regional banks. On
- 34:59Speaker 1: the conser sumer side, we've attacked that our consumer lending
- 35:04Speaker 1: operations are national, but UH in really direct interaction with
- 35:09Speaker 1: consumers around deposits. We were the first super regional bank
- 35:12Speaker 1: last year to launch a national digital bank called Citizens
- 35:17Speaker 1: Access Online online only focused on savings products. After a year,
- 35:25Speaker 1: we now have five and a half billion of deposits
- 35:27Speaker 1: UH and so it's been highly successful. And so what
- 35:30Speaker 1: we're thinking about now is we've gotten good at that.
- 35:33Speaker 1: If you say that's a deposit mining operation, we're abul
- 35:36Speaker 1: tract deposits. But what else can we do for those customers?
- 35:39Speaker 1: And what else can we do for many of the
- 35:42Speaker 1: customers we've now assembled through our lending products who might
- 35:45Speaker 1: be thin relationship customers. They may know us like you
- 35:48Speaker 1: may know us because your Apple loan is with us.
- 35:50Speaker 1: But could I come to you very digitally and offer
- 35:54Speaker 1: some things in a bundle to say, hey, that mortgage
- 35:57Speaker 1: refinancing do it with us? Or uh, other needs that
- 36:00Speaker 1: you might have, how to how to manage your your
- 36:03Speaker 1: wealth portfolio. We have digital tools that would allow you
- 36:07Speaker 1: to do that and be pretty true to how you
- 36:09Speaker 1: do it. So uh, that's kind of the next phase
- 36:12Speaker 1: for us is we probably don't want to have branches
- 36:15Speaker 1: outside of our traditional footprint, but we can I think
- 36:18Speaker 1: attack the national market digitally. What you're seeing that's very interesting.
- 36:23Speaker 1: There's a lot of experimentation going on. So the megabanks
- 36:26Speaker 1: like JP, Morgan and ba A are saying we're going
- 36:28Speaker 1: into all these new cities. They're actually not increasing their
- 36:32Speaker 1: branch count, their thinning branches where they're thick and they're
- 36:35Speaker 1: putting them if Chase has a big customer base around
- 36:38Speaker 1: their Sapphire card in a city. Okay, we should have
- 36:41Speaker 1: branches there too, so we can do more with those customers.
- 36:44Speaker 1: You've seen some super regional competitors like PNC. They now
- 36:47Speaker 1: have a digital bank up and running, and they're putting
- 36:49Speaker 1: thin offices. They've got three in Kansas City, they're putting
- 36:52Speaker 1: ten or twelve in Dallas, and so everybody's attacking this
- 36:55Speaker 1: a little differently. We want to get our brand out there.
- 36:58Speaker 1: We want to be more national in scope. Do we
- 37:01Speaker 1: need the branches or do we not need the branches.
- 37:03Speaker 1: That's one of the key questions that will kind of
- 37:06Speaker 1: in the peatree dish right now, we'll see how it
- 37:08Speaker 1: plays out. You mentioned super regionals. We seem to go
- 37:11Speaker 1: through these cycles where suddenly the majors are acquiring super
- 37:16Speaker 1: regionals left and right, and then we enter a lull
- 37:19Speaker 1: for a couple of years. What do you see? I know,
- 37:22Speaker 1: I obviously can ask you about your bank, but in general,
- 37:26Speaker 1: looking at the industry, what do you see for the
- 37:29Speaker 1: m and a um landscape for the mega banks and
- 37:32Speaker 1: the superregionals. Are we done with rolling up for now
- 37:35Speaker 1: or how does that change? I think I think the
- 37:38Speaker 1: mega banks, most of them are at the deposit cap,
- 37:40Speaker 1: the national deposit cap, so they're really not players that
- 37:43Speaker 1: can't play. You did see in the superregional space murder
- 37:47Speaker 1: of equal between bb and T and sun Trust, which
- 37:50Speaker 1: I think was fairly unique. It created a Southeast champion
- 37:54Speaker 1: uh and I don't think the other superregionals feel compelled
- 37:58Speaker 1: to act in the wake of that. I think right
- 38:00Speaker 1: now there's so much change taking place in kind of
- 38:03Speaker 1: moving your technology ecosystem to the future, that a merger
- 38:07Speaker 1: could be a distraction. So if we can be flexible
- 38:10Speaker 1: and nimble and good and make the right decisions, I
- 38:12Speaker 1: think we can still compete effectively at our size. So
- 38:15Speaker 1: I'm not sure you'll see much more in the super
- 38:17Speaker 1: regional space this year. But I think the smaller banks,
- 38:22Speaker 1: who really have to contend with all of the cost
- 38:25Speaker 1: of that new technology and some of the costs of regulation,
- 38:28Speaker 1: even though the regulators are trying to give them cut
- 38:30Speaker 1: them a little slack. I think there's an impetus to
- 38:32Speaker 1: see the smaller end of the market continue to consolidate.
- 38:36Speaker 1: We had an issue post crisis, or at least compared
- 38:40Speaker 1: to pre crisis, a lot more mega banks a lot
- 38:44Speaker 1: less competition, more of the national assets held by fewer banks.
- 38:49Speaker 1: Is that an attempt to sort of resolve that issue?
- 38:52Speaker 1: Or or am I reaching too much here? Yeah? I
- 38:55Speaker 1: think you're reaching a bit. I think if you just
- 38:57Speaker 1: look at the trend. Twenty years ago, there were fourteen
- 39:00Speaker 1: hous and depository institutions in the US. Five years ago
- 39:03Speaker 1: it was seven. Today it's like five, and so you're
- 39:06Speaker 1: just seeing that inevitable consolidation because we still have, I think,
- 39:11Speaker 1: much more fractured banking landscape than any other country. We
- 39:16Speaker 1: have been speaking with Bruce van Son. He is CEO
- 39:19Speaker 1: of Citizens Financial Group. If you enjoyed this conversation, we'll
- 39:23Speaker 1: be sure and come back for the podcast extras, where
- 39:26Speaker 1: we keep the tape rolling and continue discussing all things
- 39:29Speaker 1: banking related. You can find that wherever your finer podcasts
- 39:34Speaker 1: are sold iTunes, Google, Stitcher, Spotify. We love your comments,
- 39:39Speaker 1: feedback in suggestions right to us at m IB podcast
- 39:43Speaker 1: at Bloomberg dot net. Give us a review on Apple iTunes.
- 39:46Speaker 1: Be sure to check out my weekly column on Bloomberg
- 39:49Speaker 1: dot com. Sign up for my daily reads at Ridholts
- 39:52Speaker 1: dot com. I'm Barry Ridholts you're listening to Masters in
- 39:56Speaker 1: Business on Bloomberg Radio. Welcome to the podcast. Bruce, Thank
- 40:02Speaker 1: you so much for doing this. I um, it's always
- 40:04Speaker 1: funny when I see different names. I have this pet
- 40:08Speaker 1: theory that there are thousands and thousands and thousands of
- 40:12Speaker 1: people working who have a giant impact on everybody's day
- 40:16Speaker 1: to day life, and nobody knows who they are. Everybody
- 40:20Speaker 1: knows who Steve Jobs was not, everybody knows who Bruce
- 40:23Speaker 1: van so On is. And yet you're impacting what what
- 40:26Speaker 1: people do. So I was I was looking forward to this.
- 40:30Speaker 1: There were a couple of questions I did not get
- 40:34Speaker 1: to that. I'm going to try and run through now
- 40:37Speaker 1: and then we'll we'll do our favorite questions and we'll
- 40:39Speaker 1: get you over to TV on time. UM. Oh, so
- 40:43Speaker 1: you guys went public in I've, I've. We have all
- 40:48Speaker 1: heard lots of folks complain about the I P O
- 40:51Speaker 1: process and how difficult it is being a public company.
- 40:56Speaker 1: How does that square up with your experiences running a
- 40:58Speaker 1: private company and then taking it public. Yeah, so you know,
- 41:03Speaker 1: I actually, um, I think it's been very positive for citizens.
- 41:08Speaker 1: Part of it is where we came from. Uh, we
- 41:11Speaker 1: had to turn around the bank and so having UH
- 41:15Speaker 1: an interested investor community and twenty two cell side analysts
- 41:20Speaker 1: focused on us and prodding on our long term strategy
- 41:23Speaker 1: and putting estimates as to how fast we could turn
- 41:26Speaker 1: around the bank. UH. It's certainly raised the level of
- 41:29Speaker 1: accountability and I think our ability to execute improved. UM.
- 41:35Speaker 1: You know, when I when I think about the trade offs,
- 41:38Speaker 1: people say, well, private companies can can quote unquote go
- 41:42Speaker 1: long they can think long term and make the investments
- 41:45Speaker 1: for the long term, and they're not kind of hemmed
- 41:47Speaker 1: in by the need to deliver quarterly results. UM. I
- 41:51Speaker 1: actually think that if you communicate effectively what you're trying
- 41:56Speaker 1: to do for the long term, and you say I'm
- 41:59Speaker 1: gonna need to invest some money in this and this
- 42:01Speaker 1: is why I'm doing it, and this is how fast
- 42:03Speaker 1: I think I'll get the payback, there are long term
- 42:06Speaker 1: investors out there who who appreciate that, who want to
- 42:10Speaker 1: invest with a growth story with the management team that's
- 42:13Speaker 1: trying to grow the franchise and not just really focus
- 42:17Speaker 1: on cost cut and the delivering for the next quarter
- 42:20Speaker 1: and buying back shares. And so we've tried to balance that.
- 42:23Speaker 1: We've tried to make sure that we're executing well and
- 42:26Speaker 1: putting points on the board and showing a good trajectory
- 42:29Speaker 1: in the short term. But we're also doing significant reinvesting
- 42:33Speaker 1: UH and trying to grow the bank so that we
- 42:35Speaker 1: make it stronger five years from now and ten years
- 42:38Speaker 1: from now. So all the complaints about how um onerous
- 42:43Speaker 1: being a public company is and the threats from activist investors,
- 42:48Speaker 1: is that all overstated? Or what do you think? Look
- 42:51Speaker 1: if you if you run the company well and you
- 42:54Speaker 1: actually think through an activist agenda, Like what am I
- 42:59Speaker 1: missing in terms of my own plans? Are there? If
- 43:02Speaker 1: an activist was involved in this company, what would they do?
- 43:05Speaker 1: Would they take capital away from these lending portfolios and
- 43:09Speaker 1: move it to this lending portfolio? Actually, you can proactively
- 43:13Speaker 1: anticipate where they would where they would make suggestions, and
- 43:17Speaker 1: just get ahead of it. And and you know, it's
- 43:19Speaker 1: helpful to to kind of keep that mindset. It insulates
- 43:23Speaker 1: you from attack if you're beating them to the punch. Yeah. Interesting,
- 43:28Speaker 1: I mentioned you're on the Federal Reserve Bank of Boston
- 43:33Speaker 1: as well as the board of directors at Moody's. There
- 43:37Speaker 1: were two other things I want to mention because I
- 43:39Speaker 1: think they're both interesting. You're a board member for the
- 43:42Speaker 1: Bank Policy Institute. What does the bank policies to do?
- 43:46Speaker 1: What are you? What is your involvement? Uh, tell us
- 43:48Speaker 1: a little bit about that institution. So the Bank Policy
- 43:51Speaker 1: Institute is a relatively new creation with a long history
- 43:57Speaker 1: and legacy organization before it, which was originally the Banker's
- 44:01Speaker 1: Round Table, which became the Financial Services Round Table. I think, Uh,
- 44:06Speaker 1: what's the correlation between this and the fincial. So now
- 44:10Speaker 1: bp I has effectively succeeded the Financial Services Round Table,
- 44:16Speaker 1: And I think there was a desire at one point
- 44:19Speaker 1: to put different industry groups in financial institutions under one roof.
- 44:24Speaker 1: So when it was the Banker's Roundtable, it was just bankers.
- 44:27Speaker 1: Then it was financial services and so asset managers and
- 44:29Speaker 1: insurers all got together and we would have meetings and interact,
- 44:33Speaker 1: you know, on policy and talk to folks down on
- 44:36Speaker 1: the hill. A lot of the meetings would be in Washington.
- 44:39Speaker 1: But you know, over time, I think the agendas of
- 44:42Speaker 1: the different subsectors were different. So under Brian moynihan's leadership,
- 44:47Speaker 1: who runs b of A, was determined that the banks
- 44:50Speaker 1: should split off and keep a kind of larger bank
- 44:53Speaker 1: profile minimums asset size twenty five billion would throw into
- 44:57Speaker 1: this Bank Policy Institute H and effectively work on policy
- 45:02Speaker 1: matters and things that impact the economy and have an
- 45:04Speaker 1: ability to you know, effectively operate like a think tank,
- 45:08Speaker 1: put out papers and monitor what the FETE is doing,
- 45:11Speaker 1: and respond to request for proposals from the regulatory agencies,
- 45:15Speaker 1: and have an ongoing dialogue with members of Congress. So
- 45:18Speaker 1: they were informed on financial issues that impact the real economy.
- 45:22Speaker 1: Quite interesting. And then you are also a board member
- 45:26Speaker 1: of the Partnership for Rhode Island and Jobs from Massachusetts.
- 45:29Speaker 1: What are these two groups do well? Those are efforts
- 45:33Speaker 1: to stimulate the local economy and get business people to
- 45:37Speaker 1: work together to help the governors of those uh states. UH,
- 45:43Speaker 1: you know drive pro business and and pro growth and
- 45:46Speaker 1: pro jobs agendas. UH. And so the one that uh
- 45:51Speaker 1: uh we've had some really good traction, in particular with
- 45:55Speaker 1: Partnership for Rhode Island, where we've focused on education UH
- 46:00Speaker 1: and and uh also business attraction and transportation, which are
- 46:06Speaker 1: important to improving the Rhode Island economy. UH. One thing
- 46:10Speaker 1: we did recently is we funded the Johns Hopkins Review
- 46:14Speaker 1: of the Providence school system, which I don't know if
- 46:16Speaker 1: you've seen that. It caught a lot of national press,
- 46:19Speaker 1: but basically was pretty damning of the state of the
- 46:22Speaker 1: school system. And uh, now can you say that in
- 46:26Speaker 1: pretty much any school system, but some are better. This
- 46:30Speaker 1: was this was really kind of pretty low down the
- 46:33Speaker 1: totem pole and there needs to be changed. And so
- 46:35Speaker 1: the state's going to take over the administration of that
- 46:38Speaker 1: school district and I think make the changes that will
- 46:41Speaker 1: make sure those kids in that community really have a
- 46:45Speaker 1: chance to prosper when they come of age and are
- 46:48Speaker 1: entering the job market. So, uh, those things feel good. Um,
- 46:52Speaker 1: you know, working in collaboration with governors and with the
- 46:54Speaker 1: government to to you know, bring business, uh influence and
- 46:59Speaker 1: money behind things that are going to improve local economies.
- 47:03Speaker 1: One of the things I've noticed with some of the
- 47:06Speaker 1: business development groups has been a sort of and we
- 47:11Speaker 1: saw a little bit of this with the Amazon headquarter
- 47:14Speaker 1: bake off, but we've seen this sort of tendency to
- 47:19Speaker 1: give the store away in order to attract specific companies
- 47:23Speaker 1: as opposed to just creating an environment that is helpful
- 47:28Speaker 1: and easy to operate in for businesses. What do you
- 47:31Speaker 1: think of those It's almost like a race to the bottom.
- 47:34Speaker 1: Ester a big proponent of that. And uh, you know,
- 47:38Speaker 1: we had an opportunity. Um. A couple of years ago,
- 47:44Speaker 1: we had a fork in the road. We had a
- 47:45Speaker 1: very large least facility in the Greater Providence area and
- 47:51Speaker 1: a couple other smaller leases. That meant people were uh
- 47:56Speaker 1: you know, kind of going to roll off their current
- 47:58Speaker 1: occupancy and we can either renew or do something different.
- 48:03Speaker 1: We decided to break ground and build our own campus
- 48:06Speaker 1: in a town called Johnston, Rhode Island, which is a
- 48:08Speaker 1: little west of Providence. We've got people there, four square
- 48:13Speaker 1: feet uh beautiful campus with sports fields that we share
- 48:17Speaker 1: with the local community, walking trails through the woods. Uh.
- 48:21Speaker 1: And we didn't take any funding. We didn't try to
- 48:23Speaker 1: hold up Rhode Island and say I want you to
- 48:26Speaker 1: compete against Massachusetts. We just said, this is where we
- 48:29Speaker 1: want to be, this is where our history has had us,
- 48:32Speaker 1: and we have a great uh colleague base here. Uh.
- 48:35Speaker 1: And so you know that I think the government was
- 48:38Speaker 1: helpful in getting things we needed, like an exit ramp
- 48:42Speaker 1: off of the highway into our campus, for example. So
- 48:45Speaker 1: the work isn't that what the state or the local
- 48:48Speaker 1: city is supposed to be doing as opposed to tax
- 48:50Speaker 1: give away right, so that we we split the cost
- 48:53Speaker 1: with the state, so we paid half and they paid
- 48:55Speaker 1: half for that exit ramp for example. And you know
- 48:57Speaker 1: some of the some of the locals are alreadis put
- 49:00Speaker 1: sewer lines in and on an expedited basis so we
- 49:03Speaker 1: could get the campus up and running. So uh yeah,
- 49:05Speaker 1: I think it was it was the right thing to do,
- 49:07Speaker 1: and we didn't have our hand out. I have some
- 49:10Speaker 1: NFL team owners I'd like to introduce you to. Maybe
- 49:13Speaker 1: you convince them to stop being socialists and actually embrace capitalism.
- 49:18Speaker 1: You own a football team, build your own damn stadium.
- 49:21Speaker 1: I know that doesn't win me any friends, but it
- 49:24Speaker 1: just seems like a reasonable thing to do. Um. I
- 49:28Speaker 1: just was reading, uh the Cleveland Cavaliers. Their stadium needs
- 49:32Speaker 1: an upgrade, and they're asking the taxpayers to pay a
- 49:35Speaker 1: couple hundred million dollars. You're a billionaire, fix your own stadium.
- 49:39Speaker 1: Leave us out of it it. Uh. I can't. Obviously,
- 49:43Speaker 1: I'm not going to talk about anything in Boston sports
- 49:45Speaker 1: as a New Yorker. I I just don't even want
- 49:48Speaker 1: to go there. Um. Let's see if there's any other
- 49:52Speaker 1: questions I missed that I wanted to get to. We
- 49:54Speaker 1: talked about that. We talked about that, all right, So
- 49:58Speaker 1: let's jump to our favorite questions that we ask our guests.
- 50:03Speaker 1: These are the ten questions that are supposed to be
- 50:06Speaker 1: revealing of who you are and how you got that way.
- 50:09Speaker 1: Tell us the first car you ever own, year making
- 50:12Speaker 1: model uh Ford Mustang to four. I was still a
- 50:20Speaker 1: year away from my license, but I had worked summer
- 50:24Speaker 1: jobs and my dad said, I'll pay two thousand dollars
- 50:27Speaker 1: to any car. You've got to come up with a difference.
- 50:29Speaker 1: We paid for that car, and so when I got
- 50:32Speaker 1: my license, I was driving a brand new car. So wait,
- 50:35Speaker 1: you bought that car before you actually had it was
- 50:39Speaker 1: the model year was letting out or something, so my
- 50:41Speaker 1: father thought he could get a deal on it. So
- 50:43Speaker 1: but I pick it up at the end of the year,
- 50:45Speaker 1: had from working summer jobs, so I put up my
- 50:47Speaker 1: share that that's great. Um, what's the most important thing
- 50:53Speaker 1: people don't know about? Bruce Van so on? Um, I
- 50:59Speaker 1: you know, one of my early jobs was as a landscaper,
- 51:03Speaker 1: summer jobs to make that money for the car. Uh
- 51:06Speaker 1: and I still love to garden to this day. So
- 51:09Speaker 1: I take great pride in designing a nice landscape and
- 51:14Speaker 1: then maintaining it. Uh. Tell us about your early mentors
- 51:17Speaker 1: who helped guide your career well? Um, I I always
- 51:22Speaker 1: mentioned my parents because I think they gave me a
- 51:24Speaker 1: great foundation and moral compass. But uh, you know, as
- 51:30Speaker 1: you as you grow up, it's your teachers and favorite
- 51:33Speaker 1: sports coaches and so that all goes into making you
- 51:36Speaker 1: who you are. Uh. And then I had some great
- 51:38Speaker 1: people that I worked for. UM. I had a fellow
- 51:41Speaker 1: at General Mills, my first job out of college, who
- 51:44Speaker 1: was tall, lanky, athletic guy like me, but really smart.
- 51:48Speaker 1: Had worked at General Motors, learned a lot from him.
- 51:50Speaker 1: He was very decisive, worked for Bruce Wasserstein, one of
- 51:54Speaker 1: the smartest shows on the planet. Uh. He had There
- 51:57Speaker 1: were a lot of Bruce is ms that I picked
- 51:59Speaker 1: up in a out of wisdom. And so I always
- 52:02Speaker 1: found that if you want to you know, move ahead
- 52:05Speaker 1: in a career that your you should look for great
- 52:08Speaker 1: people to work for that you can learn from. So
- 52:10Speaker 1: when they're interviewing you, you should also be interviewing them
- 52:13Speaker 1: to make sure that these are people that really are
- 52:15Speaker 1: going to have an impact on you what about bankers
- 52:18Speaker 1: that influence the way you look at the business of banking?
- 52:22Speaker 1: Who who affected your uh to bankers that I would
- 52:27Speaker 1: call out? Tom Rennie was my boss at the bank
- 52:31Speaker 1: in New York for many years, and I think Tom
- 52:34Speaker 1: had a had a just great stoicism to to hand
- 52:39Speaker 1: be inflappable under all kinds of scenarios. Um and uh
- 52:43Speaker 1: kind of it's never it's always darkest just before the dawn,
- 52:47Speaker 1: that kind of mentality, it's not as good as you
- 52:49Speaker 1: think it is when it's when it's going really well,
- 52:51Speaker 1: and just kind of keep that even keel. And then
- 52:54Speaker 1: the second one was Stephen Hester when I worked over
- 52:57Speaker 1: at RBS UM who was under a mense pressure to
- 53:02Speaker 1: get RBS righted, but uh just was so unflappable under
- 53:07Speaker 1: all that pressure. Um and again keeping that even keel,
- 53:11Speaker 1: um and uh just super super smart, really good thoughts
- 53:15Speaker 1: about how to go about that turnaround, which some of
- 53:17Speaker 1: those things I've I've applied to citizens on a smaller
- 53:20Speaker 1: scale obviously than URBS. What about books? Tell us about
- 53:23Speaker 1: your favorite books. What do you enjoy to read? I
- 53:26Speaker 1: read a wide uh range of books, read a lot
- 53:30Speaker 1: of business books. Uh, I read uh you know, Tom Clancy,
- 53:33Speaker 1: Harlan Coben, those kind of books. Probably the the book
- 53:37Speaker 1: that's had the biggest impact me my whole life was
- 53:40Speaker 1: The Power Positive Thinking by Norman Vincent Peale. Uh So,
- 53:43Speaker 1: I was a giant that really positive attitude, which I
- 53:46Speaker 1: read probably when I was in my early twenties. Uh So.
- 53:49Speaker 1: I totally enjoy reading. Unfortunately, I have I have so
- 53:54Speaker 1: much reading to do for work in such an extensive
- 53:57Speaker 1: seven have work agenda that I don't read as much
- 54:00Speaker 1: as I could. But I've still probably read a dozen
- 54:02Speaker 1: books a year. I would say, give give us another title,
- 54:04Speaker 1: one other that you really enjoyed. I would, you know,
- 54:07Speaker 1: I just I just read a very interesting book. Um,
- 54:12Speaker 1: I can't I don't remember the title, but it was
- 54:14Speaker 1: about an elephant trainer who basically lead these elephants in
- 54:21Speaker 1: World War two and the kind of Burmese jungle, which
- 54:25Speaker 1: to me was really fascinating. Let's see if I can
- 54:27Speaker 1: find how Burmese elephants helped defeat Japanese in World War two.
- 54:31Speaker 1: Elephant Company there is let me get let me see
- 54:36Speaker 1: if I can read the exact name. That's wild by
- 54:42Speaker 1: Vicky Croake. Elephant Company the inspiring story of an unlikely
- 54:46Speaker 1: hero in the animals who helped save him lives in
- 54:48Speaker 1: World War two. Wow, that's quite quite fascinating. Tell us
- 54:52Speaker 1: about a time you failed and what you learned from
- 54:55Speaker 1: the experience. But by the way, a thousand nine views,
- 55:00Speaker 1: five stars, that's pretty that's pretty impressive. That was a
- 55:03Speaker 1: good book. So you might want to put that one
- 55:05Speaker 1: on your list. Yeah, I definitely will um tell us
- 55:07Speaker 1: about a time you failed and what you learned from
- 55:09Speaker 1: the experience. Uh, you know, I I'd say getting cut
- 55:13Speaker 1: from a sports team was kind of a big moment
- 55:16Speaker 1: for me. I was a tall sport. Did you play basketball?
- 55:19Speaker 1: I played baseball, basketball, and a little bit of football
- 55:21Speaker 1: for a couple of years. But I got cut from
- 55:23Speaker 1: the varsity team as a sophomore in high school. Uh,
- 55:27Speaker 1: and I really I was angry. You went through all
- 55:30Speaker 1: the emotions that go with that. But I picked myself
- 55:33Speaker 1: up and we went A bunch of us went and
- 55:35Speaker 1: joined a travel basketball team and we played. You know,
- 55:39Speaker 1: we had so much fun. And then we got to
- 55:41Speaker 1: play the high school team in a kind of just
- 55:45Speaker 1: a braggadocio game. I'll bet you were better than you
- 55:47Speaker 1: and we beat the high school team when we got
- 55:50Speaker 1: that's great revenge. That's a little bit of Michael Jordan's
- 55:53Speaker 1: didn't make He was a freshman, he got cut h
- 55:56Speaker 1: and he used it as motivation as well. What do
- 55:58Speaker 1: you do for fun? What are you still playing hoops
- 56:01Speaker 1: or no more? Nah, It's it's a little risky at
- 56:03Speaker 1: this stage. But you know I still enjoy sports, so golf, tennis, swimming. Uh.
- 56:09Speaker 1: Like to go to the beach. Uh. You mentioned your
- 56:11Speaker 1: sail Yeah. I was a commodore at our at our
- 56:14Speaker 1: sailing club, so I love the water. Um. And you know,
- 56:19Speaker 1: like good dining, going out, having a good time with
- 56:23Speaker 1: the family and friends. Um, well you got plenty of
- 56:27Speaker 1: choices for restaurants restaurants here. Yeah. So in the banking
- 56:32Speaker 1: industry today, what are you most optimistic about and what
- 56:35Speaker 1: are you most pessimistic about? Well, I'd say, um, you know,
- 56:41Speaker 1: when I look at at this country, the US, that
- 56:44Speaker 1: that we serve, that citizens serves, I think it's the
- 56:47Speaker 1: greatest country on the planet. Um. And uh, you know,
- 56:51Speaker 1: we have our troubles, we have our challenges, were not perfect,
- 56:54Speaker 1: but over time we've continued just to I think get
- 56:58Speaker 1: it right. Uh. And we're we have an innovative society.
- 57:01Speaker 1: We've got the big tech companies. We're trying to improve
- 57:04Speaker 1: people's lives, and so I just think about how the
- 57:06Speaker 1: quality of life in the country is so much better
- 57:09Speaker 1: than it was in nineteen fifty nine thousand. Just think
- 57:13Speaker 1: where it's going to be going forward. So I'm optimistic
- 57:16Speaker 1: about that. Um, I'd say the things that I'm disappointed
- 57:20Speaker 1: in are pessimistic about, is that people don't feel good
- 57:23Speaker 1: about it. So the flip side of that is, we
- 57:26Speaker 1: have so much to be thankful for and so much
- 57:28Speaker 1: to to count our blessings for, but everybody seems to
- 57:31Speaker 1: be grumpy and angry and not step back and say, gosh,
- 57:34Speaker 1: look look what we have. Uh So, anyway, I think
- 57:38Speaker 1: we've lost our soul a little bit. We've lost our spirituality,
- 57:40Speaker 1: which I'd love to see that rejuvenate at some point.
- 57:44Speaker 1: It does seem that people are a little more divided,
- 57:48Speaker 1: a little more angry. It's it's some of its social media,
- 57:51Speaker 1: but some of it is just you know, this the
- 57:54Speaker 1: post crisis state of affairs. People never really fully recovered
- 57:58Speaker 1: their optimism after that. It took a long time after
- 58:01Speaker 1: the Great Depression before that and A and a world
- 58:04Speaker 1: war before people seem to resurrect that can do American spirit.
- 58:09Speaker 1: Um So a millennial or I'm gonna say that again
- 58:13Speaker 1: because I have to drop millennial because they're too old now.
- 58:16Speaker 1: Ah So, a recent college grad comes to you and
- 58:20Speaker 1: says they're interested in banking. What sort of career advice
- 58:23Speaker 1: would you give that. I tell them it's a great career,
- 58:25Speaker 1: and uh, you know what I love about it? I
- 58:29Speaker 1: think it's a noble profession. So I tell people, Look,
- 58:32Speaker 1: you get to positively impact people, individuals, uh, communities, local
- 58:40Speaker 1: economies by what you do in your day job working
- 58:43Speaker 1: as a banker. But then we also have a platform
- 58:47Speaker 1: that you can volunteer off that platform and further that
- 58:51Speaker 1: impact on local communities. And so for example, Citizens Bank,
- 58:56Speaker 1: when I joined six years ago, we were volunteering about
- 58:59Speaker 1: fifty ours. We really had to focus on upping that
- 59:03Speaker 1: and today this year we're gonna hit about a hundred
- 59:05Speaker 1: and fifty thou volunteer hours. We have seven people serving
- 59:10Speaker 1: on local boards around our footprint. And so, uh, if
- 59:14Speaker 1: you want to have a career where you can learn
- 59:18Speaker 1: be challenged constantly evolving landscape that you have to contend with,
- 59:22Speaker 1: but Importantly, you can positively benefit the people that you
- 59:29Speaker 1: live with and the local communities and economies that you
- 59:32Speaker 1: live in. Banking is a great career. So normally I
- 59:36Speaker 1: don't ask follow up questions in this segment, but you
- 59:39Speaker 1: just made me think of something. Not too long ago,
- 59:43Speaker 1: the Business Round Table change their perspective on UM. The
- 59:49Speaker 1: end goal of the corporation is maximizing shareholder profits. They
- 59:53Speaker 1: now look at it as there are many different constituencs
- 59:58Speaker 1: UM and that that' seems to have been a pretty
- 1:00:01Speaker 1: large sea change. What did you think of what? It
- 1:00:04Speaker 1: sounds like you've already adopted that. What did you think
- 1:00:07Speaker 1: of this? Well, if we we, I think it's been
- 1:00:09Speaker 1: a little controversial because ultimately you're working for your shareholders.
- 1:00:14Speaker 1: You know, management is an agent for the shareholders of
- 1:00:16Speaker 1: the bank. I think all those uh different stakeholders work together, UM.
- 1:00:22Speaker 1: And so you're trying to deliver for customers, for communities, uh,
- 1:00:27Speaker 1: for your colleagues, the three c's. If you're regulated, you
- 1:00:30Speaker 1: gotta run a business the right way for the regulators.
- 1:00:33Speaker 1: You've got to deliver for the shareholders. You want to
- 1:00:35Speaker 1: get that flywheel working. But to me, it comes back
- 1:00:38Speaker 1: to the shareholder. If you're running the bank well, you'll
- 1:00:41Speaker 1: have the resources to keep investing in all the deliverables
- 1:00:45Speaker 1: for those other stakeholders. So I'm you know, I like
- 1:00:49Speaker 1: the concept of broadening it out and making sure that
- 1:00:52Speaker 1: people are thinking it's not all about the bottom line.
- 1:00:55Speaker 1: But still I think the shareholder is the one that
- 1:00:57Speaker 1: you have to please first and foremost. They're the ones
- 1:01:00Speaker 1: with the acts. If if you're not pleasing, you can't
- 1:01:04Speaker 1: go pursue your own agenda and make the other stuff
- 1:01:06Speaker 1: more important and then see the stock not performed well,
- 1:01:09Speaker 1: in the bottom line not performed well. It should work together.
- 1:01:13Speaker 1: And our final question, what is it that you know
- 1:01:15Speaker 1: about the world of banking today that you wish you
- 1:01:18Speaker 1: might have known thirty years ago? Um I. I think
- 1:01:27Speaker 1: it's just a cumulative process where you go through life
- 1:01:30Speaker 1: and you learn things. UM I don't. I don't have
- 1:01:33Speaker 1: any ah ha moments. I just have gained a lot
- 1:01:37Speaker 1: of wisdom by working in different companies. And I think
- 1:01:40Speaker 1: you know just that that that banks have a big
- 1:01:45Speaker 1: role to play in the economy. They have to be
- 1:01:47Speaker 1: run well in a safe and sound fashion. They have
- 1:01:51Speaker 1: to be focused on delivering for customers. Um and you know.
- 1:01:55Speaker 1: I think you've you've come to that knowledge over time.
- 1:01:58Speaker 1: I don't. I don't know if there's an aha thing
- 1:02:00Speaker 1: that I said, God, I would have run my career
- 1:02:03Speaker 1: differently if I knew it back then. I think I've just,
- 1:02:05Speaker 1: you know, evolved with the changes in the industry, and
- 1:02:09Speaker 1: I think I have a pretty good concept of what
- 1:02:11Speaker 1: banking is all about at this point. Fair enough, Bruce,
- 1:02:14Speaker 1: thank you so much for being so generous with your time.
- 1:02:17Speaker 1: We have been speaking with Bruce van so On. He
- 1:02:20Speaker 1: is the chairman and CEO of Citizens Financial Group. If
- 1:02:24Speaker 1: you enjoyed this conversation, well look up an intri down
- 1:02:27Speaker 1: an inch on Apple iTunes and you could see any
- 1:02:29Speaker 1: of the previous two hundred and seventy five or so
- 1:02:33Speaker 1: such conversations that we've had over the past five and
- 1:02:35Speaker 1: a half years. We love your comments, feedback and suggestions
- 1:02:40Speaker 1: right to us at m IB podcast at Bloomberg dot net.
- 1:02:44Speaker 1: Be sure and give us a lovely review on Apple iTunes.
- 1:02:48Speaker 1: I would be remiss if I did not mention the
- 1:02:50Speaker 1: crack staff that helps put together these conversations each week.
- 1:02:54Speaker 1: Karen O'Brien is my audio engineer. Michael Boyle is my
- 1:02:59Speaker 1: produce your slash booker. Michael Batnick is my head of research.
- 1:03:03Speaker 1: I'm Barry Retolts. You've been listening to Masters in Business
- 1:03:06Speaker 1: on Bloomberg Radio. H