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Why Buyers Want to Own the Journey: Nick Turner on Self-Service
Buyers are now willing to hand over their most private CRM data to start a free trial—without ever talking to sales. That shift reveals just how much control modern B2B buyers expect over their own journey, and companies that resist this trend risk losing deals.Nick Turner is the CEO of Dreamdata, a B2B marketing attribution platform that raised a $55M Series B in 2024. Based in the U.S., Turner leads a Danish-founded company with 65 employees across 28 nationalities. Before joining Dreamdata, he spent 15 years in go-to-market roles and previously led U.S. expansion for European SaaS…
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