Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)
How to start a candy brand and unblock self limiting beliefs, with Behave’s Mayssa Chehata
Joining me on the show today is Mayssa Chehata, Founder of the better-for-you candy brand Behave.
Behave is a modern, low-sugar, low-net-carb candy brand helping you reclaim your cravings with its debut product - gummy bears. And sour gummy bears! Bringing a culinary first approach, Behave is reinventing the candy experience with better-for-you, chef-crafted sweets, elevated flavors and all natural ingredients. It's rebelling against the notion that candy can’t be good for you!
In this episode we’re covering:
How Mayssa built one of her key partnerships with a celebrity chef through cold…
The skinny
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