Channelnomics’ T.C. Doyle on the X-Chasm of Service Transformation
T.C. Doyle, vice president of strategic content at Channelnomics, joins Changing Channels host Larry Walsh to discuss the challenges all vendors face in transitioning from transactional to recurring revenue models.
Services sold through subscription or recurring contracts are fast becoming the dominant go-to-market model for all vendors. While cloud service providers are built on the recurring-revenue model, even hardware and component vendors are pivoting toward the predictable revenue model.
Recurring revenue is attractive, but it’s not easy to generate when a vendor has a legacy of…
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