How a Banker and Nurse Became Cedar Experts with Dale and Stephanie Hatfield
What happens when a banking executive and a registered nurse decide to completely reinvent their lives at age 55? Dale and Stephanie's journey from comfortable careers to launching Cedar Direct, a specialty lumberyard in Western North Carolina, offers a masterclass in mid-life entrepreneurship and business development.
"Pine is fine but cedar is sweeter" might be their catchy slogan, but the story behind Cedar Direct reveals the grit, planning, and relationship-building required to establish a specialty business in a new market. Dale brings his financial expertise from years as a chief credit…
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