Latest / Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity
How Liquid Death Built a Brand on Murdered Water
Episode 74 of Building Brands with Fexingo looks at Liquid Death, the canned water company that turned a boring commodity into a cult brand. Lucas and Luna break down the specific moves: the irreverent 'murder your thirst' tagline, the heavy-metal aesthetic, the viral social media strategy, and the surprising fundraising path that valued the company at over a billion dollars. They discuss how founder Mike Cessario used his ad agency background to create a brand that felt like a band or a beer, not a water. Specific numbers include the 2022 revenue of roughly $130 million and the $70…
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