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Startup Funding Espresso – Customer Intimacy in Fundraising
Customer Intimacy in Fundraising Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Customer intimacy is a strategy in which one builds a relationship with the customer about their care abouts and expectations. The more one knows about the customer, the better one is able to support and meet their needs. In fundraising, customer intimacy can be a compelling value proposition for the investor. Investors look initially at startups for traction with customers. Once that is in place, the investor looks for customer intimacy. How…
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