Latest / Becker’s Healthcare Podcast / Driving Healthcare Savings Through Data, AI, and Transparency with Rick Anderson
Transcript
- 0:02- Every health system executive right now is being
- 0:04- asked to do something that has no useful
- 0:06- precedent,
- 0:07- make durable technology decisions in an environment that
- 0:10- looks meaningfully different every six months.
- 0:13- The pace isn't slowing,
- 0:14- the vendor landscape isn't getting simpler, and the
- 0:17- cost of missteps keeps rising.
- 0:19- Becker's eleventh annual IT and Revenue Cycle Conference,
- 0:23- The Future of AI and Digital Health, exists
- 0:25- for exactly this challenge.
- 0:27- Here, you'll find more than 2,500 executive level
- 0:30- attendees,
- 0:31- 600 plus speakers, and four days of sessions
- 0:34- built around the questions leaders are actually wrestling
- 0:36- with.
- 0:37- How to scale AI responsibly,
- 0:39- how to protect increasingly complex systems,
- 0:42- how to wring more performance out of the
- 0:44- revenue cycle, and how to make tech investments
- 0:46- that hold up over time.
- 0:48- Join us September fourteenth through the seventeenth at
- 0:51- the Hilton Chicago.
- 0:53- You can register on our events page at
- 0:55- beckershospitalreview.com
- 0:57- by clicking on the events tab in the
- 0:59- upper right.
- 1:01- This is Scott Becker with the Becker's Healthcare
- 1:04- Podcast.
- 1:05- I'm thrilled today to be joined by a
- 1:07- brilliant entrepreneur
- 1:09- and health care lifer.
- 1:11- We're joined today by Rick Anderson,
- 1:13- and Rick is the chairman and chief executive
- 1:16- officer of the Hive Health. He's gonna talk
- 1:18- us about what they're doing,
- 1:20- how they developed this, and a lot more.
- 1:23- Rick, can you take a moment and introduce
- 1:25- yourself,
- 1:26- and and tell us really how you got
- 1:28- Hive Health going? You've had this incredible career,
- 1:32- and and really what I think of as
- 1:34- a serial entrepreneur,
- 1:36- SmartChoice MRI, and own a lot of other
- 1:38- efforts.
- 1:39- Tell us about yourself and Hive Health.
- 1:42- Well, thank you, Scott. Thank you for having
- 1:44- me today. It's always fun to be introduced
- 1:46- as a lifer,
- 1:47- but it's a funny segue to how we
- 1:49- started the Hive.
- 1:50- I've been in health care for about thirty
- 1:52- two years, and I was fortunate enough to
- 1:53- be on the, original start up team with
- 1:55- my friend Jeff Arnold at WebMD.
- 1:58- And during that start up, I hired a
- 2:01- gentleman named Rich Kennedy,
- 2:03- as my first salesperson on my team.
- 2:05- Rich and I were the, cofounding members of
- 2:07- the Hyve Health. He serves as president.
- 2:10- And so it's really been a long journey
- 2:11- of working with a lot of people together,
- 2:14- to really try to do what we can
- 2:15- to make a change in health care. The
- 2:17- first half of my career was on the
- 2:19- consumer side. So I was a WebMD and
- 2:21- then helped Jeff and doctor Mehmet Oz start,
- 2:24- Sharecare,
- 2:25- and then shifted into trying to find ways
- 2:27- to truly lower the cost of care. And
- 2:29- so,
- 2:30- with my partner, who's also at the hive,
- 2:32- doctor Jim Stoll,
- 2:34- built Smart Choice MRI where we decided it
- 2:36- was important to give people a fair transparent
- 2:39- price for something as simple and routine as
- 2:41- an MRI.
- 2:42- And, we had a lot of fun doing
- 2:44- that, and then,
- 2:45- as we go into our discussion, I'll tell
- 2:47- you a little bit more about the hive
- 2:48- and how we're lowering the cost of care
- 2:49- there.
- 2:50- Thank you. And talk to us about the
- 2:52- hive and and and and what you're doing
- 2:54- and so forth.
- 2:55- Sure. So Rich, after he left WebMD, spent
- 2:59- twenty five years as an implanting
- 3:01- rep in the cardiac rhythm management or CRM
- 3:04- space in the Cleveland Clinic market.
- 3:06- And what happened to him one day was
- 3:08- if you think about how the device veterans
- 3:11- work and the reps work is, you know,
- 3:12- they're all trying to get market share in
- 3:14- hospitals. And one day, he was forced out
- 3:16- because the hospital chose to go to two
- 3:18- vendors instead of having what we in the
- 3:20- industry call an all play model.
- 3:22- And instead of being discouraged about it, he
- 3:23- thought, well, maybe there's a better way to
- 3:25- do it. And so Rich came to me
- 3:27- in 2021 and said, what if we could
- 3:29- help health systems lower the cost of
- 3:32- what we call the PPI space or physician
- 3:34- preference items? We've we've morphed into a lot
- 3:37- more than that, but I'll start with that.
- 3:39- So the idea was that, you know, the
- 3:42- hospitals have been forever used to the the
- 3:44- GPOs. They've forever been used to the vendors
- 3:47- kind of, if you will, dictating the the
- 3:50- the course of action and how things were
- 3:51- played out. And we thought, well, what if
- 3:53- we could better equip them with real data,
- 3:56- live data that informs them how to buy
- 3:58- these things better?
- 3:59- And the the resistance initially was, well, we're
- 4:02- good. We have a GPO or we're good.
- 4:04- We have this benchmarking tool.
- 4:06- But it's really something where we looked at
- 4:09- it and said, you know, you can really
- 4:10- only negotiate what you know. And in supply
- 4:12- chain, these four folks are dealing with thousands
- 4:15- of contracts, hundreds, if not thousands of vendors.
- 4:18- And we thought if we could bring to
- 4:19- light a database of actual prices that were
- 4:22- achievable in the market,
- 4:23- and we started with cardiac rhythm management, we
- 4:26- could make a real difference. And so we
- 4:27- built the highest starting in 2021
- 4:30- with that CRM as our first foray. We
- 4:33- expanded, pretty rapidly into the rest of the
- 4:35- cardiac portfolio.
- 4:37- And then today, if I fast forward, we're
- 4:39- in 28 different initiatives from orthopedics to biologics
- 4:43- to spine to sports medicine to lab,
- 4:46- GI, urology, etcetera,
- 4:48- and really looking to help health systems,
- 4:50- small to large, as well as their ASC
- 4:53- counterparts to to truly know how to buy
- 4:55- things for the best possible prices. And we
- 4:57- do that a 100% at risk.
- 5:00- And and how do you do that at
- 5:02- risk? What does that look like? Who are
- 5:03- your core customers? Tell us about that.
- 5:06- Sure. So if I if I were to
- 5:08- pick up a phone call today from a
- 5:10- CFO or a supply chain executive at health
- 5:12- system,
- 5:13- Let me restate. If they if they were
- 5:14- to take take my call, I'd probably be
- 5:17- the tenth person this today or this week
- 5:19- alone that's told them they can save them
- 5:20- money. And usually, it comes with what we
- 5:22- have an engagement fee or retainer or some
- 5:24- other consulting based approach.
- 5:27- And we decided that if we knew the
- 5:29- prices that were achievable, we could go to
- 5:31- a health system and say,
- 5:32- you know, large academical medical system in Chicago.
- 5:36- Hey. We believe we can save you 40
- 5:37- to $50,000,000
- 5:38- on these products. And they say, well, yeah,
- 5:41- you says this. You said this. So does
- 5:42- so do a lot of other people in
- 5:43- different areas. And we said, well, why don't
- 5:46- we do the assessment at no cost? We
- 5:47- will show you where the savings are. The
- 5:49- savings are based on prices that we have
- 5:52- actually achieved in the marketplace in the last
- 5:54- twelve months ourselves. So we're not dealing with
- 5:56- third party data.
- 5:58- And if we can be successful, then we'll
- 6:00- share in the savings, and we're only paid
- 6:02- as the customer saves the money.
- 6:05- There's a lot of different, you know, approaches
- 6:07- to this industry. We're like, well, I'm gonna
- 6:08- get you a better contract and then pay
- 6:10- me in full, and we thought that's really
- 6:12- not aligned to our customer.
- 6:14- We should get paid when they win. And
- 6:16- so having that alignment around the savings and
- 6:19- taking that risk on the front end has
- 6:21- helped us be pretty successful.
- 6:23- And and when you look at this year,
- 6:26- where are you most focused and excited, and
- 6:28- where's your team building? Where where are you
- 6:30- building out your team further?
- 6:32- Yeah. I love this question, Scott. So a
- 6:34- year ago, I would have told you, if
- 6:36- I was doing this podcast that, you know,
- 6:38- I, like everyone else, thinks this AI thing
- 6:40- is kind of cool. Right? I don't know
- 6:42- anything about it a year ago. I just
- 6:44- I
- 6:45- intellectually understand it a little bit, but certainly
- 6:47- not like the kids that are doing it
- 6:49- today. If I fast forward to today, 25%
- 6:52- of the Hive's employees are engineers, and these
- 6:55- are full stack AI native engineers,
- 6:58- two of which,
- 7:00- recently graduated from Harvard in the last with
- 7:02- AI fellowship. So these are the brightest and
- 7:04- the best that have, you know frankly, could
- 7:07- they have gone to OpenAI, Palantir, wherever? Sure.
- 7:10- And did they get offers? Yes. But they
- 7:12- love the mission of actually trying to save,
- 7:14- you know, health care. And I think we're
- 7:15- in that kind of a battle right now.
- 7:17- I really think this is this is a
- 7:18- moment in time where the health system executives
- 7:20- are realizing
- 7:22- this is not getting better. This is about
- 7:23- to get worse. And so from a mission
- 7:26- standpoint,
- 7:27- those kids are really, really excited about what
- 7:29- we're doing. And from a from a focus
- 7:31- standpoint,
- 7:32- you know, we if you looked at our
- 7:34- traditional business, we go in, we we we
- 7:36- help people save money. We align with the
- 7:39- savings. Everyone's happy. You know, we get physicians
- 7:42- to to participate. We get administration to participate.
- 7:46- It's not always easy. We have a high
- 7:48- level of respect for the vendors, and it's
- 7:50- mutual. Right? So we're trying to do a
- 7:52- good thing here.
- 7:53- But at the end of the day, you're
- 7:55- really leaving the health system at some point
- 7:57- with,
- 7:58- you know, the byproduct of what you built.
- 8:00- And the problem with the industry is that
- 8:02- the vendors and they're not all bad. Right?
- 8:05- But the vendors are the ones drilling holes
- 8:06- in the boat the day after we leave.
- 8:08- And so we decided that we were going
- 8:10- to take our database, which today is about
- 8:12- about a half a million SKUs. So I
- 8:14- can tell you the price for a pedicle
- 8:16- screw from x y z vendor right now.
- 8:18- I can tell you exactly what you should
- 8:20- pay.
- 8:21- But that was not enough, and so we
- 8:22- decided we have to use AI
- 8:25- in a meaningful way
- 8:27- to allow the supply chain and c suite
- 8:29- to truly
- 8:30- activate them on on the data they have.
- 8:33- And I've I've said this before
- 8:35- in in LinkedIn.
- 8:36- You know, health care doesn't have a data
- 8:38- problem. It has a data intelligence problem. The
- 8:40- supply chain and CFOs have tons of data,
- 8:43- Scott. I mean, reams of data, but they
- 8:46- can't really effectuate any change with it because
- 8:48- they don't have the tools in place. So
- 8:51- so this this 25% of the Hives team
- 8:53- has over the last twelve months built a
- 8:56- full stack native AI platform
- 8:58- that allows these executives to, in real time,
- 9:01- ask questions like, how much market share does
- 9:04- vendor a have in my hospital?
- 9:06- Or how many more of vendor b's products
- 9:09- do I need to put in this month
- 9:12- to achieve my rebate that's been promised to
- 9:14- me in the contract?
- 9:15- And so things like that or the ability
- 9:18- to take an 80 page contract from vendor
- 9:20- c
- 9:21- and have an AI platform we built
- 9:24- interrogate that and tell the supply chain leader,
- 9:27- this is exactly what you need to look
- 9:28- out for. This is the good. This is
- 9:30- the bad. This is the perhaps ugly. But
- 9:32- these are the things
- 9:33- that you really need to be paying attention
- 9:35- to to make sure that you're getting the
- 9:37- best possible outcome from the contract you just
- 9:39- signed. And when you consider that these executives
- 9:42- have as many as 3,000 contracts to manage,
- 9:45- the absence of a tool like this is
- 9:47- is utterly shocking that they haven't had it
- 9:49- to date, and so we're proud to be
- 9:51- able to stand it up and customers are
- 9:52- actually using it.
- 9:54- Remarkable what you've done. And and and, Rick,
- 9:57- I think of you as both a really
- 9:59- good person, really good guy,
- 10:01- and also a serial entrepreneur. And and those
- 10:04- are not mutually exclusive, I hope, because I
- 10:07- feel that, you know,
- 10:08- you know, I might think of myself sometimes
- 10:10- as a serial entrepreneur depending what day it
- 10:11- is. But the, you know,
- 10:14- but probably me more of a one trick
- 10:15- pony. But either way, let me ask you
- 10:17- this question, Rick. You've had a chance to
- 10:20- build out some other companies. You're building out
- 10:22- this.
- 10:23- One of the things I love about talking
- 10:25- is you've got great clarity about what you're
- 10:26- trying to do and how you're doing it
- 10:28- and why you're doing it. And that to
- 10:30- me is really, really important
- 10:32- because when people don't have that, it's very
- 10:34- hard to succeed.
- 10:35- What advice would you give to entrepreneurs?
- 10:38- What would you
- 10:39- founders, entrepreneurs,
- 10:41- do you have to give a few piece
- 10:42- of advice from your business background?
- 10:44- Any advice that you would give? I would
- 10:47- say and I I'm gonna take this back
- 10:48- from my days at Smart Choice, was to
- 10:51- have real clarity of mission.
- 10:53- We we took a lot of inspiration from
- 10:55- from the William Mayo speech,
- 10:58- which everyone knows, of course, the the best
- 11:00- interest is, you know, is the only interest
- 11:02- to be considered the best interest of the
- 11:04- patient. There's a million different versions of the
- 11:05- quote. But if you read the entire commencement
- 11:07- speech,
- 11:08- he talks so much about
- 11:10- alignment and about a union of forces being
- 11:13- necessary to achieve change. And, you know, when
- 11:16- we did Smart Choice, you know, my wife
- 11:18- was our senior vice president of patient experience.
- 11:20- That was a title that really didn't exist
- 11:22- much other than a few places.
- 11:24- But at the end of the day,
- 11:26- we built, you know, 17 clinics to help
- 11:28- people all across the Midwest get a better
- 11:31- experience.
- 11:32- And when we did so, we totaled it
- 11:35- up, and I think the delta between
- 11:37- other places they could go versus Smart Choice
- 11:40- MRI
- 11:41- was about a $250,000,000
- 11:43- savings to those cities in, you know, in
- 11:46- Minnesota, Wisconsin, and Illinois. And so I look
- 11:49- at the Hive Health today and I think,
- 11:50- well, what is our mission? Our mission is
- 11:52- to help systems stay alive.
- 11:54- I mean, the the the this is a
- 11:56- little bit of a soapbox, Scott, so forgive
- 11:58- me, but, you know, it was,
- 12:00- it was, you know, a few years ago,
- 12:02- you'd see reports that 50% of health systems
- 12:04- are operating in the red. Well, we've really
- 12:07- accomplished a lot because now it's only 40%.
- 12:09- They're all literally running scared, and they should
- 12:12- be because with the one big beautiful bill
- 12:14- act and a lot of changes that other
- 12:15- people smarter than me will talk to you
- 12:17- about on on future podcast,
- 12:20- this is a real problem. And if you
- 12:22- think about the fact that, you know, health
- 12:24- systems are, you know, in Wisconsin where I
- 12:27- live, you know, we had we had a
- 12:28- couple of hospitals closed in the last year.
- 12:31- In in 1910,
- 12:33- that was when rural hospitals
- 12:35- were starting to become built so that better
- 12:37- access could take place in those communities. And
- 12:40- now a hundred years later, they're they're shutting
- 12:42- down because they can't make it. And I
- 12:44- was talking to an executive, a CEO of
- 12:45- a health system
- 12:47- in Pennsylvania,
- 12:48- and he said, Rick, I've got two choices.
- 12:50- I can hire you and save, you know,
- 12:52- $85,000,000
- 12:53- across my my implantable spend,
- 12:55- or I can let peep lay people off.
- 12:57- It's the worst thing to a CEO could
- 12:59- ever do is have to lay people off.
- 13:01- He said, there aren't other levers to pull
- 13:03- that are this big. And so the advice
- 13:06- I would say is, you know, have a
- 13:07- mission and and and make sure that what
- 13:09- you're doing is something you can wake up
- 13:10- every day and say, I know what I
- 13:11- did matters.
- 13:13- Let me ask you the tough question.
- 13:15- In one of your businesses,
- 13:17- you worked with your spouse as one of
- 13:20- your key leaders.
- 13:22- Some of my friends have done that
- 13:24- and wanted to kill each other.
- 13:27- Other have loved it. My parents worked together
- 13:29- for a long time in their small business.
- 13:32- Any advice on working with a family member
- 13:34- in business? You know, and I know I'm
- 13:36- catching you off guard on that, but but
- 13:38- any advice? How did that work out?
- 13:40- And and and, you know, there's an old
- 13:42- adage. You should never ask what you don't
- 13:44- know the answer to, but how did it
- 13:45- work out? Would you advise others to do
- 13:46- that to work with their spouse and business?
- 13:49- Well, I I would not only tell you
- 13:50- that the working with my my wife of
- 13:52- thirty six years was a great experience, and,
- 13:54- no, she's not in the room listening.
- 13:56- But I'm sure she'll listen to this. It
- 13:58- was great because she brought a level of
- 14:01- sort of measured calm and balance and order
- 14:04- and purpose in a way that a guy
- 14:05- like me that's always thinking about go and
- 14:07- grow,
- 14:08- she helped the culture. She helped the mission
- 14:10- actually make make make sense out of the
- 14:12- purpose and what we were doing.
- 14:14- And and with that, you know,
- 14:17- became you know, there were a lot of
- 14:18- times I'd tell you, Scott, because you're right.
- 14:20- It wasn't something that, you know, everyone could
- 14:22- do. Right? But the biggest thing I would
- 14:25- say is, you know, making sure we're good
- 14:26- about separating it so we weren't sitting at
- 14:28- 10:00 at night talking about work. But we
- 14:30- had such a good experience doing it that
- 14:32- actually,
- 14:33- our daughter Katie, who's vice president and chief
- 14:36- of staff at at The Hyve,
- 14:38- joined us at Smart Choice. This is her
- 14:40- third third or fourth health care start up
- 14:42- with us. And then recently, our son, Rick,
- 14:44- who's a commercial photographer, just said after twelve
- 14:47- years being on his own in New York,
- 14:48- like, I really wanna be part of this
- 14:50- family business. I wanna I wanna make a
- 14:51- difference. So he joined in December. So we
- 14:54- have, you know, we have our family committed.
- 14:56- About Rich's Rich's kids, Connor and Finn had
- 14:58- been summer interns while they were down at
- 15:00- IU,
- 15:01- getting the business degrees.
- 15:03- Will Fuhrer, our team marketing officer, son, Corby,
- 15:06- is our CTO. He's one of the Harvard
- 15:08- grads that came in and said I wanna
- 15:09- make a difference. So I think family can
- 15:11- be really, really productive. You can completely trust
- 15:14- them. They're gonna tell you the truth. They're
- 15:16- gonna tell you stuff that no one else
- 15:18- can. And my wife even said to me
- 15:19- yesterday, she said, you know the thing about
- 15:21- our kids that's really good? They can talk
- 15:23- to you at work like no one else
- 15:25- can. They can pull you aside and say,
- 15:27- dad,
- 15:29- I don't think you should have said that,
- 15:30- or dad, you probably need to
- 15:32- treat that, you know, situation a little differently,
- 15:35- and I think that's a really valuable point
- 15:37- that she made. I I I took it
- 15:38- to heart.
- 15:40- Yeah. No. That's absolutely fascinating, isn't it? And
- 15:42- and it's so nice that it's worked out
- 15:43- so well. My my parents are still married
- 15:45- after sixty plus years, so they did not
- 15:47- kill their selves in the business.
- 15:49- One of my best friends and his wife,
- 15:51- they're still married, but it's been a challenge.
- 15:53- And so you see a lot of that
- 15:54- out there, and it's really fascinating. It's a
- 15:55- real tribute to you and your family that
- 15:57- you've built such a nice family unit that
- 15:59- it works well together. It's a remarkable, remarkably
- 16:02- positive thing. I'll ask you one other question.
- 16:04- We're in the health care vein. Any advice
- 16:06- that you would give to sorta health care
- 16:09- leaders
- 16:10- about what they're seeing and and thoughts they
- 16:12- should have about how they look at things?
- 16:15- Yeah. I I I I would say this,
- 16:16- Scott. One of the things that was hard
- 16:18- about the hive at first,
- 16:20- and I have, you know, I've I've got
- 16:22- people like, you know, Bill Cotton, former CEO
- 16:24- of Edward, Elmhurst Health, is, is on our
- 16:27- team at the hive. We have surgeons. We
- 16:29- have former health care executives.
- 16:31- I remember Bill time we were starting. I
- 16:33- was very discouraged about the fact that I'd
- 16:34- call a a hospital CFO and say, hey.
- 16:37- We can save you all this money. And
- 16:38- they would say things like,
- 16:40- well, you know, we're building a new ASC.
- 16:42- It's really not in our priority list right
- 16:44- now. And I'm like, I would be so
- 16:46- frustrated because I'm like, you lost $40,000,000
- 16:48- last quarter. Like, it's public information. Why why
- 16:52- are you not scared to death about saving
- 16:54- your system? And I would say the advice
- 16:56- I would give is that,
- 16:58- and and and, again, I might get a
- 16:59- few arrow shot at me for this. I
- 17:01- don't know where people got lost in the
- 17:03- whole not for profit health care world that
- 17:05- they could just run it like a hobby.
- 17:07- And I've and I'm not calling out a
- 17:09- single person or a single system, but when
- 17:12- you're looking at at systems that are just
- 17:14- hemorrhaging cash or the ones that are doing
- 17:16- well are operating at a two or 3%
- 17:19- profit margin,
- 17:20- there's real money to be saved.
- 17:22- And and I I hope that they are
- 17:25- all learning, and I hate to say it
- 17:27- it may be learning the hard way. These
- 17:29- things have to be run as a business.
- 17:30- And back to my Mayo speech, you know,
- 17:32- the sisters were great to say no money,
- 17:34- no mission.
- 17:35- You have to have this run like a
- 17:37- business. And when you do that, you're probably
- 17:39- not gonna make a lot of friends here
- 17:40- and there, but you have to run it
- 17:42- efficiently. And there is lots of really good
- 17:44- systems out there that run like a business
- 17:47- that they should.
- 17:48- But, you know, some of our some of
- 17:49- our friends, you know, that were on the
- 17:51- boards of hospitals for years were like, I
- 17:53- just couldn't get anyone to understand
- 17:56- how how urgent this was. And sadly, we're
- 17:58- at a point now, Scott, where I think
- 18:00- the writing's
- 18:02- pretty indelibly written on the wall that there's
- 18:04- some problems here, and we wanna do our
- 18:06- part to help them.
- 18:08- A fantastic pleasure to visit with you. Again,
- 18:10- Rick Anderson,
- 18:11- CEO,
- 18:12- Hive Health.
- 18:13- Fantastic what you're doing, and thank you for
- 18:15- taking the time with us today on the
- 18:16- Becker Self Care podcast. I really enjoyed it.
- 18:19- Thank you.
- 18:20- Thank you, Scott.