Latest / The Inspired Stories Podcast / Building Kidz with Vineeta Bhandari: Combining Academics and Performing Arts with aim to reach One Million children through a Network of Nonprofit entities, Franchisee-led & Corporate Schools
Transcript
- 0:04Welcome to another edition of Inspired Stories, where leaders
- 0:07share their experiences so we can learn from their successes,
- 0:10how they've overcome adversity, and explore current challenges
- 0:13they're facing. Welcome to another edition of
- 0:18the Inspired Stories podcast, where leaders share their
- 0:20experiences so we can learn from their successes and be inspired
- 0:24by how they've overcome adversity.
- 0:26My name is Anthony Cotespotti and today's guest is Vinita
- 0:29Bhandari, Founder, CEO and CMO of Building Kids Worldwide,
- 0:35where she upholds a collaborative culture among
- 0:38franchisees, staff and schools. Building Kids is a franchised
- 0:44early childhood Education Center with a presence in multiple
- 0:47states. Their vision is to leverage a
- 0:50global presence of preschools and nonprofit partnerships so
- 0:54they can provide a world class early childhood education for
- 0:58one million children. They believe that performing
- 1:01arts are an essential part of this process as it provides
- 1:04substantial enrichment and the facilitation of social,
- 1:08emotional, cognitive, and motor development.
- 1:12Now, before starting in the early childhood education space,
- 1:16Vinita gained tremendous experience at reputable
- 1:18companies such as Sun Microsystems, Levi Strauss, and
- 1:22Murdoch and Associates. She combines those experiences
- 1:25with her BA in Finance, MBA and Marketing, and her graduate
- 1:30certification in Early Childhood education as she leads Building
- 1:35Kids Growth. She's not all business though,
- 1:37as she stays attuned to the needs of children and parents
- 1:40and focuses heavily on the curriculum enhancements, ongoing
- 1:44training of her team, and she remains active and corporate
- 1:48social responsibility. Their website is building
- 1:52kidsschool.com where kids is spelled with AZ instead of an S.
- 1:56So building kidsschool.com. Now before we get into all that
- 2:00good stuff, today's episode is brought to you by my company,
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- 2:12One recent client was able to add over $900 per employee per
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- 2:24To find out if your company qualifies, contact us today at
- 2:26AD Back benefitsagency.com. Now back to our guest today, the
- 2:31CEO of Building Kids School, Vanita Bhandari.
- 2:34I appreciate you making the time to Share your story today.
- 2:38Thank you so much, Anthony, for having me on your podcast and
- 2:41your company. Absolutely.
- 2:43So Benita, you started out in corporate America with a number
- 2:48of really notable companies. How did you find your way to the
- 2:52child care industry? Very good question.
- 2:57I am actually proud to say that God put me on this path.
- 3:05It was an unfortunate situation. My daughter was diagnosed with
- 3:09type 1 diabetes when she was three years old and at that time
- 3:13I was working with Murdoch and Associate as a consultant, going
- 3:17to different hi tech industry companies and ensuring that the
- 3:22financial systems were set appropriately.
- 3:26Given that my daughter was diagnosed with a chronic disease
- 3:31where she needed constant attention, I chose to quit my
- 3:36most favorite job and try to be home with her soon.
- 3:42I realized within the first three months that it wasn't
- 3:46really beneficial for my daughter just to be around me
- 3:50and for me who had always had stimulation and worked and had a
- 3:54career to be home with her. So my mind started to churn and
- 3:59I'm like, what can I do where I could have a happy medium where
- 4:02she's also around her age group and I'm also feeling like I'm
- 4:07making a difference in her life and other people's life.
- 4:11And that's when the idea incepted of opening a preschool.
- 4:16It was a long journey as far as intensity.
- 4:21I had to quickly open because my daughter Sabrina wouldn't have
- 4:26been able to enjoy the services or benefit from it for too many
- 4:31years because then she would go to elementary school.
- 4:34So I rushed into getting my education because I had zero
- 4:38idea about how to run a preschool.
- 4:41I didn't understand child psychology.
- 4:44So that's why my first goal was to fully understand what does it
- 4:48really take? How do I understand the child's
- 4:51mindset? By the way, I gained a lot of
- 4:54personal benefit from doing that because parenting became a lot
- 4:58more easier and better for me. So I got my certification in
- 5:05early child education. As I was doing that, I was
- 5:08starting to look for different places and found out that it's
- 5:12not the easiest thing in this world to find a location that
- 5:16Department of Social Service would approve.
- 5:19So Long story short, finally found a very small location in
- 5:24Pacifica, CA and opened the first school for 30 children.
- 5:29So that was my main reason of shifting gears from corporate
- 5:33world to going into the preschool industry was because
- 5:37my daughter was diagnosed with type 1 diabetes and I wanted to
- 5:41spend time with her, quality time, and yet make sure that we
- 5:46were still doing something for the community to help the rest
- 5:49of the children. So how long from idea to 1st
- 5:54opening your doors did that take?
- 5:57I would say total of about seven months.
- 6:00Wow, that's fast. I mean you had to get your your
- 6:04certification and you're looking for locations and setting up the
- 6:09business plan and the corporate structure and hiring people and
- 6:12getting the facility set up and renovated for all this.
- 6:16I mean seven months is is pretty fast turn around.
- 6:19It was, it was a lot of work. I'll be honest.
- 6:21I used to drive around pretty much 8 to 10 hours a day looking
- 6:25for locations. I went through brokers, I went
- 6:29online to look for different commercial spaces that were
- 6:32available, work with Department of Social Services to get their
- 6:36idea, tap onto their knowledge base and to help me expedite the
- 6:41process. So I got all the information
- 6:43that was needed to identify a location that licensing would
- 6:47approve because we are governed by Department of Social and they
- 6:51have a lot of regulations that we need to comply with.
- 6:57And so working in parallel with trying to get my education,
- 7:01understanding the industry, finding a location, equipping
- 7:05it, it all happened in about seven months because I know my
- 7:09daughter was at the school for about a year and a half after.
- 7:13So she then graduated to leave for elementary education to
- 7:17another school. And so she was with me for about
- 7:20good 18 months. Help us better understand what
- 7:24your corporate background was and how those skill sets may
- 7:29have been helpful in you starting building kids.
- 7:33And I'm again, very glad that you asked that because when I
- 7:36was trying to switch my career, my family was not in favor
- 7:40because there you are professional, you've done
- 7:42marketing and finance and you're going to early childhood
- 7:46education. That's just doesn't seem like it
- 7:49makes any sense. And I said it doesn't make sense
- 7:52from professional perspective. It makes a lot of sense for
- 7:55personal perspective. I want to make sure I'm there
- 7:57for my daughter. So what I did at the corporate
- 8:01word, it really helped me. I didn't think so in the
- 8:04beginning to be honest, because it was a whole new industry.
- 8:09But as I was doing my first school, I realized having that
- 8:16business sense, having the financial understanding of AP
- 8:19and L, knowing how to look at different reports was really
- 8:24helpful for me to run the school cost effectively.
- 8:29And today after all these years, our company promises or I
- 8:36wouldn't use the word promise that that's actually incorrect.
- 8:39We show in our FDD that our profitability is about 25 to 30%
- 8:47versus 15% average in this industry.
- 8:51Wow, that's. The reason for that is because
- 8:55over the years I used my financial experience to optimize
- 9:01our cost to ensure that we were spending in the right areas for
- 9:07the right reasons and ensuring that, for example, payroll is
- 9:12our biggest cost. How do you optimize the staff
- 9:15schedule? And that came from my experience
- 9:19being a manager at Sun Microsystem, where I had a team
- 9:23of eight people and we used to have our team come in at
- 9:28different times to be able to support our customers based on
- 9:31where the equipment was. So having that knowledge really
- 9:35helped me optimize our payroll dollars and therefore increase
- 9:40the profitability. So knowing financial systems was
- 9:44really helpful for me to ensure that we were reaching the
- 9:48optimization. Not only that, having that
- 9:50marketing knowledge was amazing because I was able to advertise
- 9:55and market to generate leads to come as, as parents to our
- 9:59school effectively and naturally help because we were fully
- 10:03enrolled in the first school in probably 2 1/2 months.
- 10:07It was a smaller site of 36 children, but in 2 1/2 months,
- 10:11to be able to enroll 36 children was a big deal for me.
- 10:14And then those parents who wanted to bring their kids to
- 10:17our school were asking for, oh, is there another site where we
- 10:21can bring our children to? Because there was a huge wait
- 10:23list, which is what prompted me to open the second site.
- 10:26And then as a independent owner or entrepreneur, I was able to
- 10:34open 11 sites that I managed by myself with the help of some
- 10:39regional directors and so on and so forth, A great team of
- 10:42people. I've always been very blessed
- 10:43with excellent individuals who have really been very supportive
- 10:48and helped me through this journey.
- 10:50So I feel like my background from corporate world really
- 10:55helped me with marketing, finance, customer service,
- 10:59learning how to understand different personalities, working
- 11:02with them accordingly. And that was very critical and
- 11:06in my journey to be where we are today.
- 11:09That is a powerful suite of experiences to draw from.
- 11:12I had the pleasure to talk to the founders of many childcare
- 11:17centers. And there the beginning part of
- 11:21your story is somewhat similar to what I've heard from several
- 11:24other owners where they had a personal situation where, you
- 11:28know, they started the child care center because they had a
- 11:30child that they wanted to be around and that, you know, they
- 11:32wanted something to do and something to build.
- 11:35But where your story is a little bit special, a little bit unique
- 11:38is in the the corporate experience that you brought to
- 11:42the table. Not only did you have finance
- 11:45experience which has helped you to really optimize the
- 11:48operations and the profit margins of the business, but
- 11:51that marketing side of things is incredibly powerful as well.
- 11:55Like you said, as you open a new center within a couple of months
- 11:58to be, you know, completely full is amazing.
- 12:02And you know, to how quickly was it that you opened that second
- 12:05facility, Bonita? We opened the second site in
- 12:09about a year and three months, OK.
- 12:12And then what was the? Times they acquired in other
- 12:14sites, it was already operational and they wanted to
- 12:17get out of the business and that actually became our business
- 12:20model to acquire versus to start grounds up.
- 12:25Today we are not just acquiring, we also offered the opportunity
- 12:29for our franchisees to do grounds up, but that's a lot
- 12:34longer process versus acquisitions.
- 12:37And for all the ones that I did, they were all acquisitions and
- 12:41there were people who were trying to get out of the system
- 12:44because either they were retiring or had a personal
- 12:47challenge, whatever the reasons were.
- 12:49And I thought that was the best way to go about expansion
- 12:55because it was a lot shorter time frame and there were
- 12:58certain challenges that when you open from grounds up versus when
- 13:03you acquire those challenges are a lot easier to deal with.
- 13:07Yeah, you've already got some infrastructure there.
- 13:09You've got a building, you've got a staff, you've got some
- 13:12processes that you may come in and change, but and you've also
- 13:15got clientele. Exactly.
- 13:17Yeah, it's a big. We just would take over and
- 13:19rebrand it to the. Lincolns yeah.
- 13:21And so you ended up, you opened your first one, you acquired 10,
- 13:26so you got to 11 that you were managing by yourself with a good
- 13:29team. That's quite an undertaking.
- 13:32I mean, you went from startup mode to within a few years
- 13:37you've got several locations that you're operating.
- 13:41You know, having talked to a lot of business founders, not a lot
- 13:45of people sort of make that transition from startup mode to
- 13:48being able to be more of a manager in growth mode.
- 13:52And I think again, this is probably where your corporate
- 13:56experience became really helpful because you had worked in these
- 14:00big corporate environments. So getting to scale and sort of
- 14:03putting those layers and the that that extra infrastructure
- 14:07in place that's necessary to support a bigger company was
- 14:10probably second nature to you. Yeah, it definitely helped, I
- 14:15must say that. OK.
- 14:18So, OK, so you've got 11 centers and then at what point did you
- 14:21decide to move into the franchise model?
- 14:25So one of the parents who I knew from when he was a 6 year old
- 14:33kid and I met this kid through my friends, even now a adult and
- 14:39he brought his kid to our school virtually.
- 14:43He fell in love with what we did and said I would like to
- 14:46support, help consult. If you want to grow, I'm there
- 14:51for you. And I thought that was a kind of
- 14:53a great idea because I wanted to go into companies and apartment
- 14:57complexes and I felt like I was limited with my time.
- 15:01So I kind of I had that conversation with them to see if
- 15:05we could grow with his support. Just then another individual
- 15:12talked to me about this business sounds really fulfilling because
- 15:18you're making a difference in children's life.
- 15:20And so between those two individuals, both happened to be
- 15:24engineers with big companies. One is both of them are now
- 15:28partners and one of them is Sanjay Gahani, who worked for
- 15:34Xilinx for many years and he joined hands along with Singit
- 15:38Karamjandani, who was also an engineer and worked for NVIDIA
- 15:42at the point. And so the three of us got
- 15:44together and we said we have big dreams, how do we get there?
- 15:50And just by opening centers ourselves may not be the best
- 15:55route because our vision was to to help one million children.
- 16:00How do we do that? We wanted octopus arms.
- 16:05How do we get the octopus arms was that's when the idea
- 16:08triggered that how about if we became a franchisor and there
- 16:13are these individuals who might be really, really helpful and
- 16:18they will have their attention and focus because it's their own
- 16:21business versus hiring people in order for them to be successful.
- 16:27I think that kind of the idea triggered really well in all of
- 16:30our minds. And in 2014, I believe we
- 16:34started the process, 2015 we became a franchisor and we
- 16:41really think that was a great move because we've been able to
- 16:44support many more children through these different
- 16:48individuals who are also equally passionate about helping young
- 16:52children, especially because these are the formative years,
- 16:56they're a lot more important than the college years.
- 16:58That's what research is saying because that's when the brain
- 17:01development happens. Major part of brain development
- 17:05happens was early five years. And so we feel pretty good about
- 17:10the fact that we became a franchisor for those reasons.
- 17:13And today we have A50 plus operational sites and about 20
- 17:19plus more to open and we have great teams here to help us
- 17:25accomplish those goals. That's amazing.
- 17:28So you mentioned about the same time you were having the
- 17:31franchise conversations that you were interested in going into
- 17:33companies and apartment buildings.
- 17:35Did I hear that right? That was the original thought,
- 17:40but when we decided to become a franchisor, we realized that the
- 17:45companies to get into companies was really tough.
- 17:49You have to go to HR and HR would that have to talk to the
- 17:52management. The process was really long
- 17:55versus US marketing to individuals who wanted to open
- 17:59where they were located within their own demographics and they
- 18:05understood those really well. And so we realized that it might
- 18:09not be a bad idea to go ahead and start opening in different
- 18:13areas versus in companies. The thought was if you open in a
- 18:17company that you already have parents coming there or work,
- 18:20it's convenient for them and so on and so forth.
- 18:23But to get through that door was very bureaucratic.
- 18:26So we realized very quickly that that would be a hard process to
- 18:31go about doing. Now we are in.
- 18:34Recently we signed an engagement where we're in an apartment
- 18:36complex and there's one in Florida that we're pursuing.
- 18:39So going into apartment complexes or developments is a
- 18:45lot easier and that's what we are shooting for.
- 18:49And has one of those locations opened yet in in an apartment
- 18:52building? The one in Hayward, CA will be
- 18:56opening in November. OK, I'll be really interested to
- 18:59hear how that goes. I mean, how convenient for
- 19:01parents on their way to work. Here you go.
- 19:04And on their way home from work, you know, it's it.
- 19:07It could not be more convenient. It's not the least little bit
- 19:09out of their way, right? So you have a goal of helping
- 19:151,000,000 children. That's a pretty audacious goal,
- 19:18Anita. Where does the drive for that
- 19:20come from? That drive came from There is a
- 19:24lot of less fortunate children around the globe and how do we
- 19:31help them? Do we help them academically,
- 19:34giving them food, shelter, whatever else that we can do?
- 19:39So we wanted to touch the lives of the million children.
- 19:42And that came from the fact that I come from India and I came
- 19:49here at a very early age. But as I was growing up, I saw a
- 19:52lot of poverty and felt like, how can I give back?
- 19:57I moved to the United States when I was 16 years old and
- 20:01those memories were still pretty strong when I saw children on
- 20:04the streets or in the slum. Not having the basics, not
- 20:08having food to eat or roof over their head.
- 20:11And those thoughts were very fresh in my mind and I thought
- 20:16how can we support them? What else can we do?
- 20:19So part of Building Kids Worldwide, we have an entity
- 20:23within Building Kids Worldwide. Not only we reach the children
- 20:26through our franchisees, through our corporate schools and give
- 20:30them the academic exposure or performing arts exposure, which
- 20:34is an integral part of our system.
- 20:37We also have a nonprofit organization within our company
- 20:41that helps children around the globe.
- 20:44We have free schools in Africa as well as in India and
- 20:48different initiatives within those countries.
- 20:51And we do a lot of scholarships. Within the United States, we
- 20:54have lots of initiatives such as the toy drive to touch the lives
- 20:58of children, such as a warm coat drive, victims of natural
- 21:02calamities. Recently there was a big
- 21:05hurricane that hit Florida. So we send clothing, we send
- 21:10funds, we send medical supplies to these children so that they
- 21:14can be feeling healthy again, feeling like they have the roof
- 21:19over their heads because they their home got totally
- 21:22demolished. So things of that nature, those
- 21:25are the routes that we take to reach to many, many more
- 21:28children across the globe. Oh, that's terrific, Vinita.
- 21:32I'm curious to hear a little bit more about specifically what
- 21:35you're able to do for the kids in Africa and especially India,
- 21:38where a lot of this inspiration first came from.
- 21:41Are you establishing schools for them?
- 21:45Are there, I don't know, food drives kind of kind of paint a
- 21:48picture for me a little bit. So starting with Africa, we have
- 21:52two schools there and they provide education, we provide
- 21:57clothing, we provide medical supplies and food.
- 22:03Recently we engaged with them and providing transportation
- 22:07because when I was talking to the people that run the centers
- 22:12over there, I was told that the girls who were walking to the
- 22:17school, 6 out of 10 girls were raped on their way to school.
- 22:23And that truly was heartbreaking.
- 22:27And so we, we have now engaged with them and providing
- 22:30transportation as well. That's great.
- 22:33For India, we have three different initiatives. 1 is
- 22:37exactly the same like what I told you for Africa.
- 22:41We also provide transportation to children who are going to be
- 22:45who do get picked up from some areas and they're brought to the
- 22:50school. Parents are just so busy with
- 22:52bringing food to their table that they don't even know that
- 22:56these kids were picked up and taken to school.
- 23:00So during COVID, it was interesting that we were doing
- 23:04long distance learning and we were sharing curriculum over the
- 23:07phone. The parents who were home also
- 23:10learned basic ABC because these were uneducated parents.
- 23:15And that that just brings a huge smile on my face because we
- 23:18never anticipated something as such, right?
- 23:22We never anticipated that it's going to help the parents as
- 23:24well. But I'm very touched by the fact
- 23:29that the long distance learning really help parents, not only
- 23:34the children. So those those sites provide
- 23:39education materials, clothing, medical supplies and
- 23:43transportation. The second initiative we have is
- 23:47for disabled children of all ages.
- 23:50We started this program called The Beginning, which is Aram in
- 23:54Hindi and they take the younger children also who have
- 24:00disabilities, where we have teachers who are qualified in
- 24:04working with special needs children and we provide them the
- 24:09environment. We provide them the tools that
- 24:12are beneficial for them to learn and grow from those tools.
- 24:18So for example, certain children learn really well with musical
- 24:22instruments because it calms them down.
- 24:26So children who have autism or ADHD, those are the things that
- 24:33help them deal with their day-to-day challenges.
- 24:37And then some of them are physically disabled where they
- 24:40need wheelchairs and such equipment.
- 24:42We provide funding for that as well.
- 24:45And the third initiative that we have is for, I'm very proud to
- 24:50say that I met this lady a couple years back who herself
- 24:55was sexually assaulted by a gang when she was 15.
- 25:00And she came out in the open and said I'm going to help these
- 25:07other women be vocal about it and not hide behind closed
- 25:11doors. So she started this big
- 25:13movement. And right now as we speak, she
- 25:17has a big institute in Hyderabad where she has got a lot of
- 25:21government support. And they basically rescue
- 25:27sexually trafficked children across the globe and provide
- 25:31them shelter and food and clothing and all that.
- 25:35What we do as building futures, we provide the we provide the
- 25:39counselling support. So we have got medical
- 25:42professionals at that institute that counsel with these children
- 25:47who have been, you know, mentally affected by such
- 25:54incidents in their life and to get them to be to feel normal,
- 25:59to bring them to normalcy. So we provide that sort of
- 26:02counselling for those children and we cover all those costs.
- 26:06So those are the different initiatives we have across the
- 26:09globe and locally, like I said earlier, we do different drives
- 26:13to touch the lives of many other children as well as do
- 26:16scholarship programs for parents who cannot afford to send their
- 26:19kids to our schools because it's, you know, there is a
- 26:23tuition to it and some parents can afford it and the others
- 26:26can't. The ones who qualify for our
- 26:30scholarships, we provide them free education only because we
- 26:33feel every child has a right to get the best education and get
- 26:40the best environment. That's all really tremendous.
- 26:43Vinita, how are you funding all of this?
- 26:47We donate 25% of our profits. Wow.
- 26:51To building futures. So building Kids worldwide has
- 26:55the profits and 25% of our profits go to building futures
- 26:59and building futures funds are used to fund all these
- 27:03initiatives that we have been working on for the last seven
- 27:06years. Wow, that's that's a series of
- 27:09tremendous stories there. All the work that you're doing
- 27:11in all these different places, the way that you're helping so
- 27:14many different kids, and then the way that it's all being
- 27:17funded are from the profits of your for profit childcare
- 27:21centers and so. We don't do any fundraisers.
- 27:25And fundraisers as well. You take some.
- 27:27Outside fund. Or you don't do any fundraisers.
- 27:30This this is all from internal profits.
- 27:33And so this is another reason why your finance background is
- 27:38extremely valuable by being able to increase from the industry
- 27:42standard of 15% to about 25% profit margin.
- 27:46That gives you the space to then be super generous with those
- 27:50extra profits and be able to help these kids around the
- 27:52globe. Yeah, so.
- 27:56Obvious reward is we feel so privileged to be able to do
- 28:00that. It is for us that we do it
- 28:03because we feel really good about it.
- 28:06Yeah, we're privileged to be able to help those.
- 28:09Children just hearing the stories lights up my heart.
- 28:11So I I have to imagine as being the one responsible for all
- 28:14this. It's it's just got to make you
- 28:15glow inside. Yeah, to see the happiness on
- 28:19these children, because I visit these initiatives frequently and
- 28:23when I go see these children and the smiles on their face and the
- 28:27way they talk, children who are really shy, who couldn't even
- 28:30speak are now singing the end, saying, doing math, writing
- 28:36sentences is just the biggest joy that one can.
- 28:40No, that's terrific. So going back to the franchise
- 28:43opportunity for a moment, obviously your franchisees are
- 28:47getting the benefits of all the fine tuning that you've been
- 28:52able to do to the business model over the years that allows the
- 28:55profit margins of the centers to be higher than what is typical
- 28:59in the industry. What else about the opportunity
- 29:02is attractive to your franchisees?
- 29:06Sure, Great question. We offer a very flexible model.
- 29:11And when I say we offer a flexible model, that means that
- 29:16if someone wants to open a small site of 30 to 40 children, it
- 29:22requires much lower investment versus someone who wants to open
- 29:28a larger center which may require a much higher level of
- 29:31investment. Besides that, we are not set on
- 29:37having a building that looks amazing.
- 29:41We believe in providing an environment, be it a world class
- 29:48facility or be a small church, but within that church or a
- 29:53world class facility, what we believe is important, the
- 29:57education that we provide, the exposure that the children give
- 30:02and how are they getting that exposure.
- 30:05So going a step further, providing the flexible model and
- 30:12opportunities to all different kinds of people, whether they're
- 30:16engineers, doctors, architects, we have, we have franchisees who
- 30:21come from all different walks of life.
- 30:23So it's not that oh, someone needs to have educational
- 30:25background. They could be an engineer, they
- 30:29could be AIT professional, they could be a doctor.
- 30:33So point being, you can come from any background.
- 30:36You can open any size of school. You can be in a world class
- 30:40facility or a church or a small commercial site.
- 30:45Our model offers opportunities for everybody and it's not that
- 30:52unlike some of the other competitors, which is great that
- 30:55they have that business model. We require a minimum $1.5
- 30:59million investment. So our model doesn't require any
- 31:04such dollar amount. Of course, there's a minimum
- 31:07because you need to have invest certain amount of money to open
- 31:10a small site, but we offer that flexibility.
- 31:14Not only that, I feel like the differentiators that we have in
- 31:19our system are really what makes our franchisees successful and
- 31:26the differentiators or the approach that we have towards
- 31:29providing education is very unique.
- 31:32And I can get more in detail if you want me to, but I hope I
- 31:36answered your question. You did.
- 31:37But yeah, I would like to hear about how your approach to
- 31:40education is unique. So we integrate performing arts
- 31:45into our academics because we believe children learn best from
- 31:50singing, dancing, having a playful environment.
- 31:53So instead of teaching them ABC just like normally, we will
- 31:59teach them musically. We will have music classes in
- 32:02their routine, we have dance classes in their daily routine,
- 32:07we have theatre classes in their daily routine.
- 32:09So not only that they get specific education in all three
- 32:14discipline of performing arts on a routine basis, but our
- 32:18customized curriculum is stitched in with performing arts
- 32:22because it's in our DNA and that's very unique.
- 32:26Along with that, our environment has learning through life
- 32:29experience. Now someone might ask what is
- 32:32learning through life experience?
- 32:34Basically, we have structures in our environment that are based
- 32:37on different concepts. These concepts are chosen by the
- 32:41franchise. We have many different concepts.
- 32:44So for example, one of the concept is emergency services
- 32:49and in that concept we have a fire station, we have a
- 32:54hospital, we may have a police station.
- 32:58What we are trying to do is teaching these children in case
- 33:01there's an medical emergency, in case there is a fire, how do you
- 33:06deal with that? And what we do is we give them
- 33:09exposure to it, we teach them all about it and then we wrap it
- 33:13up with a show. So they become characters of a
- 33:16fire department, they become a cop.
- 33:19And we have vehicles for like a fire truck, big life-size
- 33:23vehicles with all the bells and whistles.
- 33:26So they have the fire horn and things that children would love
- 33:30to engage in. So they get to feel what does it
- 33:34feel like a fireman? And they say, oh, when I grow
- 33:37up, I want to be a fire Marshall or I want to be a fireman.
- 33:40I want to help people or I want to be a doctor or I want to be a
- 33:43nurse. So it kind of channels their
- 33:46life goals as well as give them the exposure and learn about
- 33:50those things that are very important in one's life.
- 33:54So create an environment where the there are these life
- 33:57structures children go in and if they want to be a doctor, they
- 34:01have a stereoscope in there, they have a table and a chair.
- 34:04Children pretend to be a patient, doctor, nurses and so
- 34:07on and so forth. And it's playful, but yet it's
- 34:09increasing their vocabulary. They are getting the confidence
- 34:13to be a certain character and then after they've learned about
- 34:17that team in that concept of emergency services, we wrap it
- 34:21up. Like I said with the show, the
- 34:23performing arts gets integrated in their day-to-day learning
- 34:27along with learning to life experience in an academic
- 34:30environment. If I can put it all together, so
- 34:33so. Does does sort of incorporating
- 34:37the performing arts in all of this help encode those lessons
- 34:42in the students brains in maybe a different and more permanent
- 34:47way or more lasting? Way, absolutely.
- 34:51It definitely does impact in a permanent way for a very long
- 34:57time, for lifelong basically. So the approach of teaching is
- 35:01very different. The approach of teaching is
- 35:04playful in a manner that really develops them cognitively and
- 35:08hits a side of the brain that otherwise wouldn't be tapped on.
- 35:12Because exposure to performing arts basically says that the
- 35:15neurons that weren't there before that may not develop if
- 35:19you're not giving exposure to performing arts will develop if
- 35:22you do. And once that's developed, all
- 35:25the neurons are developed, the research says that chances of
- 35:29them finishing college are much stronger.
- 35:33Chances of them becoming a doctor or engineer are much
- 35:36stronger, so that's why we have the integration of performing
- 35:40arts and learning to life experience throughout their
- 35:43daily routine and they get exposure to a lot more than just
- 35:46learning ABC12 threes. And on the surface, it seems
- 35:50really smart to me because, you know, little kids in particular
- 35:53have trouble sitting still and sort of learning in a more, I
- 35:56don't know, controlled and traditional environment.
- 35:59And if you have them up and moving around and interacting
- 36:02and participating, it seems like that's a great way to sort of
- 36:06put their, you know, mind than body wiggles to to a good
- 36:09purpose. Yeah, they're young, they're
- 36:12very little, right. How to keep them engaged, how to
- 36:15have make sure they're having fun, all that is important.
- 36:18So when I was customizing this whole program, there were things
- 36:23that my daughter was exposed to and or not exposed to that she
- 36:27did in her preschool before we opened our own that I did not
- 36:32like particularly. And that was TV time.
- 36:36They would put on ATV and children would sit there and
- 36:38watch TV or they would have three hours of outside play.
- 36:43To me, a child needs a lot more than that and they can grow to
- 36:48be more educated and better individuals if given exposure to
- 36:54other things besides watching TV and playing outside.
- 36:58I want to go back to something you were saying about the
- 37:00flexible model for the franchisees and that, you know,
- 37:04you don't have to have a specific background, You know,
- 37:06you don't have to be a doctor or teacher.
- 37:09What are the characteristics for the qualities that you're
- 37:12looking for in a franchise? What makes somebody a good fit
- 37:16for you and vice versa? First and foremost, we are
- 37:22looking for someone who has got business accurate so they can
- 37:27come from any walk of life. But if they are able to
- 37:30understand how does a business work, if they have basic
- 37:35knowledge of what needs to be done, that is the marketing
- 37:40effort. That's the customer service
- 37:42aspect. So when we do the calls with our
- 37:46potential franchisees, those are some of the things that we're
- 37:49looking for. And outside of that, we don't
- 37:53want people to come in just for money.
- 37:56Like this business offers great rewards financially, but if
- 38:00that's the only purpose, that's not what we're looking for.
- 38:03We would want them to be passionate about what they're
- 38:06doing. We want them to know that
- 38:08they're making a difference in children's life by being in this
- 38:12business. And if they're passionate, then
- 38:14they'll do a great job. If they're doing it just for
- 38:17money, then their heart is not into it.
- 38:19And for us, that's really important.
- 38:23Vanita, what are some of the most common concerns that you
- 38:25see parents have when starting their kids in a new school like
- 38:29yours, and what can you tell them to help put their mind at
- 38:33ease? The common concern that when I
- 38:37was running the centers was safety and parents really want
- 38:43to ensure the facility is safe, the staff that's there is going
- 38:47to be nurturing and caring and so on and so forth.
- 38:50So the one thing that I realized from the get go was we need to
- 38:54make sure we have keep that access that nobody can just walk
- 38:57in the door. We have emergency access to the
- 39:03hospital or to the fire department and so on so forth.
- 39:08If there's an intruder, what do you do?
- 39:10How do you lock the door? So we have got double door
- 39:13entries in most of our schools. So basically safety to me was
- 39:17one of the bigger concerns, along with the fact that a lot
- 39:21of parents thought like me, what are you going to be doing with
- 39:24my child throughout the day? I do not want to live.
- 39:28Leave them in your school if you're just offering babysitting
- 39:31facility because I can bring a nanny at home.
- 39:35The environment had to be very nurturing, cognitively
- 39:38developmental as well as safe. So our schools basically focus
- 39:45on a lot of those things that initially I realized parents
- 39:49would like to have me as a parent wanted for my kids.
- 39:53I've been given a lot of exposure to performing arts.
- 39:56I used to do lots of Shakespeare plays.
- 39:58Both my kids went to schools that also provided performing
- 40:02arts. And I realized that that's
- 40:04something that parents really love about our schools.
- 40:07So having that environment where the kids are getting exposure
- 40:10to, not just. Academics, not just play time,
- 40:14other aspects of what will make their child learn for life and
- 40:19be successful was another thing that parents are concerned
- 40:22about. So that's how we have developed
- 40:25our program. We have evolved from where we
- 40:27are to where we are today, not just from expansion and number
- 40:31of units, but how our program continues to enhance the
- 40:35services that we provide. Danita, I'm curious, how is
- 40:39California's shift to making transitional kindergarten part
- 40:43of the public school system affecting how you approach
- 40:48business in the state of California?
- 40:52And I'm glad you asked that because that's been a challenge
- 40:55for the past two years now and it's continuing to be a
- 40:59challenge. So there's a few things that we
- 41:01are doing. We are converting some of our
- 41:06schools from being highly focused on preschool to also
- 41:10providing infant toddler care and that's working well
- 41:15financially. But given my personal passion
- 41:20about education and other things along with education we have, we
- 41:27are planning to add enrichment services to our sites with who
- 41:32currently have a fixed cost. So not adding anything to their
- 41:37existing expense line items, but utilizing their space and
- 41:43offering enrichment services such as tutoring such as art
- 41:47classes, performing arts classes and the like to deal with this
- 41:52challenge of UPK. Not only that, we are actually
- 41:56grouping together a lot of preschools and filing a petition
- 42:01to see if you know Gordner Newsom is going to think about
- 42:06changing some of these policies that are set in there.
- 42:11We are hopeful and I think the next election is going to be
- 42:15very telling as well. How would you propose changing
- 42:19the policies? This is really interesting.
- 42:22We are going to be working with a bunch of schools to file the
- 42:26petition and see if the government would.
- 42:29So some of the other states have the government contribute to the
- 42:34private schools and say we don't have enough space.
- 42:38We are going to use your space and do the funding to you so you
- 42:43can house all the children that would have gone to the public
- 42:47school. But because we are limited in
- 42:49space, then we will utilize your space or they would just
- 42:54continue the subsidized care that most states have.
- 42:58And that is there are entities within each state that provide
- 43:02funds to schools where we can provide the education and the
- 43:07care to the less fortunate children and who don't have the
- 43:11means to bring the kids to our school.
- 43:13And those are the ones that go to public school, but they will
- 43:16continue to provide the subsidy support.
- 43:19That's that's one way of working with our local authorities to
- 43:24see if they can provide the support.
- 43:26Along with that, what I've noticed is a few of our
- 43:31franchisees have told us that children who left to go to
- 43:34public school are mostly coming back.
- 43:37And the reason they're coming back is because the quality of
- 43:41care, the academic exposure, the safety is not there because the
- 43:49system is so different. So if you can imagine
- 43:52preschoolers who have bathrooms close to their room where they
- 43:56are now have to walk a whole hallway to get to the main
- 44:00bathroom. There's so many accidents.
- 44:03So that's one one thing along those lines is safety.
- 44:07When children are walking a huge hallway, they have a habit at
- 44:12this age to stray. They go in different directions
- 44:15and in some cases I've heard where children walked away into
- 44:19the parking lot from the hallway.
- 44:22So the safety factor is a big concern.
- 44:25Then the qualifications of these staff.
- 44:29So the elementary school teachers are not qualified to be
- 44:32ECE teachers. So now they have teenagers
- 44:36watching these young children who have no academic background
- 44:40to be around this age group. And they're basically after they
- 44:45go in the morning hours to the preschool, they're in an after
- 44:49school program that has no agenda, that has no curriculum,
- 44:54that does not give them any learning experience or fun
- 44:57experience that children thrive off of.
- 45:00So parents are not happy with the after school care because
- 45:05they're teenagers providing the care.
- 45:07So those are the different challenges that the public
- 45:11school system is facing while they're providing preschool care
- 45:16and doing the UPK. So it's not where if 10 kids
- 45:20have left, all 10 came back, two of the 10 have come back.
- 45:25But I feel like in the long run, maybe we'll have five or seven
- 45:28come back because more and more people are going to be out there
- 45:32of the care that's provided. And the education that's
- 45:35provided in public school is not the same as the private school.
- 45:39These are the young children. They're not high schoolers where
- 45:42they have the habit of, you know, or elementary school
- 45:45children where they have the habit of going home and opening
- 45:48a book and making sure they're learning.
- 45:50These are very young children and they're very impressionable
- 45:53age. So given the safety, the
- 45:56nurturing, the academic exposure which I feel and a lot of our
- 46:00franchisees feel and a lot of the parents are feeling is not
- 46:04providing the same level as the private school or as other
- 46:09competitors that we are. Providing, Yeah, plus now you're
- 46:13layering in the enrichment services to make your private
- 46:17offering even more attractive than the public school offering.
- 46:21And the other thing I urge you touching upon there, Bonita, is
- 46:25you know, the difference between your staff versus, you know,
- 46:29some of the staff that's available in the the public
- 46:31school system. And you know, having talked with
- 46:34lots of business owners, it's still a pretty tight labor
- 46:36market. I'm curious, what have you found
- 46:40some success with in terms of both recruiting and retaining
- 46:46good team members? How do you go about that?
- 46:50Yeah, great, Great question again, how do we hire and how do
- 46:54we retain? So we have got ads running and
- 47:00different platforms. We also have word of mouth.
- 47:05We also offer referral bonuses and so on and so forth for
- 47:08people who come through the door.
- 47:10And if they are not, if they don't have the education
- 47:14background that they need for this particular industry, we
- 47:18actually fund their education. Oh wow.
- 47:20So we send them to school and we pay for it.
- 47:25So there's a lot of individuals who want to either switch fields
- 47:28and then they have a bachelor's and then we were well educated,
- 47:31but they want to work in this industry.
- 47:33So we and we encourage them and we bring them on and as they're
- 47:38getting the training, they also get the education background.
- 47:42Then they're fully qualified to work with us.
- 47:46Besides that, we provide routine training.
- 47:49We have in service days a few times a year.
- 47:53And then as far as retention goes, we believe that Building
- 47:58kids is a place where they feel they're joining additional
- 48:02family members. We are their extended family.
- 48:05How we do that is because we care.
- 48:08We care about their personal life.
- 48:10We want to make sure they have a personal work life balance.
- 48:13We give them a lot of days off, whether it's during Christmas
- 48:18time or summertime or holidays. We give them routine increases.
- 48:25We and those increases are hefty and then we want to get.
- 48:30I've learned this over the years and attended many seminars as to
- 48:34what keeps an employee happy. And the one thing I've learnt is
- 48:38it's not the money or it's not the coffee that you buy them,
- 48:42it's the performance appraisal that you do on a routine basis.
- 48:46So we make sure we do performance appraisals every six
- 48:50months and do high five boards that are words of appreciation
- 48:57for anything that they've done. You know that is worth
- 49:00commendable. Besides all the other stuff that
- 49:03everybody does, which is buy them food, have a nice
- 49:07environment, pay them for the medical, dental, 401K, all the
- 49:11benefits are there. So given that we follow the
- 49:15industry norms for all the benefits holidays, the two weeks
- 49:21additional off that we give is also very well appreciated by
- 49:25our staff members and caring for them.
- 49:28If they have a situation and they need a month off, we're
- 49:32happy to give them that month off because they have a personal
- 49:35situation. So treating them like family
- 49:37members, I believe has really helped us sustain a lot of
- 49:41employees. And I say this with pride that I
- 49:45have staff members here from day one.
- 49:49Oh wow, which is 2003. January is when we had opened
- 49:54doors. Over 20 years ago.
- 49:57And we have at least 25% of the staff still there.
- 50:01Oh my gosh, that's incredible. That's not something you
- 50:06typically hear in most businesses, particularly in the
- 50:09childcare industry. It's a hat.
- 50:11Socks And I have people who come here and say, Anita, if you
- 50:14ever, ever sell this business, let me know what you're going to
- 50:17do next because I'm just following wherever you're from.
- 50:20Thank you that that's such a such a blessing to have.
- 50:23That's quite that's quite a testimonial and endorsement.
- 50:26Want to continue their journey with?
- 50:28Us, Yeah. Vinita, what's maybe a
- 50:30particular challenge either personally or professionally
- 50:33that you overcome and some of the lessons that you learn going
- 50:37through that? The professional challenge is
- 50:41that I work endlessly and I feel that that's impacting definitely
- 50:48my health and my time for my family.
- 50:53My husband is amazing where he totally understands that if I
- 50:58don't go home till late night, at night he would never question
- 51:01why are you late? Why is dinner not ready?
- 51:04So I feel blessed that that's something that I don't have to
- 51:07deal with, but I know that it started to impact my health.
- 51:13My stress levels are really high.
- 51:15And how I deal with it is I tried to schedule some retreats
- 51:19every now and then and try to get my walks in throughout the
- 51:23day. So those are the ways that I've
- 51:26learned to deal with my stress level and challenges that I'm
- 51:30facing. But other than that, I think
- 51:33it's so rewarding in so many ways that I feel like this is
- 51:39the life I always want to be in. I don't want to shift.
- 51:42I don't want to change. So yeah, I'm pretty content with
- 51:47my life and those challenges. I figured out ways to deal with
- 51:50it. Vanita, what's a fun fact most
- 51:54people wouldn't know about you? Something interesting.
- 51:58What they don't know about me or would like to know about.
- 52:02Me either one. One fact that people may not
- 52:07know about me that I love flying.
- 52:10OK, when I was growing up, I learned how to fly a plane and I
- 52:14still wish that someday I'll have the time to continue that
- 52:19hobby. I would call it now in the
- 52:22future sometimes. I just have one more question
- 52:25for you, Vinita. But before I ask it, I want to
- 52:27do 2 things. And for those listening today,
- 52:29if you like today's content, please hit the like, share or
- 52:33Subscribe button on your favorite podcast app.
- 52:36I also want to tell people the best way to get in touch with
- 52:38you, Vinita. What would that be?
- 52:43The best way to get in touch with me would be through my
- 52:46e-mail and that is Vinita at buildingkids.com.
- 52:52Terrific. Now last question for you, I'm.
- 52:54And in that e-mail, it would be great if they could in the
- 52:58subject matter, they could say podcast, there you go.
- 53:02Because little context. We all get a lot of emails and I
- 53:04don't want to feel like I'm ignoring anybody.
- 53:07I want to make sure that I have been able to answer if there's
- 53:11anybody who wants. To there you go folks, anybody
- 53:12that wants to get in touch with Vinita, make sure you put
- 53:15podcast in the subject line so she is sure to pay attention to
- 53:19it. She gets a lot of emails, very
- 53:21busy schedule and so that's a way for you to kind of float to
- 53:23the top. So last question for you Vinita,
- 53:26I'm curious what do you think are the big changes that are
- 53:30coming in your industry? What?
- 53:32How do you think? How do you see things evolving
- 53:34in the next few years? Are you asking me if there's
- 53:39challenges that I I? Changes big What big changes do
- 53:44you see coming in the the child care industry?
- 53:49As far as and you already talked about it, the UPK was the
- 53:52biggest change that we had to experience in the past 20 years.
- 53:56We went through a session like I said or COVID and we felt like
- 53:59we were standing strong. UPK definitely has had had an
- 54:04impact, but the way I look at it is public schools were always
- 54:08around from elementary onwards and yet there were private
- 54:13schools that were doing really well.
- 54:15People, a lot of schools have wait list for elementary, middle
- 54:20school and high schools because you know they're so good that
- 54:23parents want to send their kids to private schools.
- 54:26I feel that the change that we are going through now will
- 54:30actually be better for us because a lot of parents will
- 54:36realize that free is not always good.
- 54:40Free cost their child development.
- 54:43And if the child is not going to develop, we're impacting the
- 54:47future of our leaders, the future of our country.
- 54:50So this is a very young age, and it's a very impressionable age
- 54:58where I feel that this change of UPK will actually help us in a
- 55:04very positive manner because they will be able to see the
- 55:07difference between public school as well as private school and
- 55:11private schools have always been there.
- 55:13So I feel very confident that this particular change will not
- 55:17impact any other change. I've not noticed in the 21 years
- 55:21that has been challenging for us to deal with.
- 55:25There was recession, and during recession we had offered free
- 55:29care to parents there who lost their jobs and stuff.
- 55:33And so that worked out really in our favor.
- 55:36Wow. And parents came back wanting
- 55:39to, you know, have more kids just so that they can bring it
- 55:43to our school. I, I have emails showing that,
- 55:47you know, one of the fair fathers said, I had two of my
- 55:50kids go to your school. I'm missing coming bringing my
- 55:52kids to your school. I want to have another child so
- 55:54I can just come back to building it.
- 55:57I mean, it was something that I'll never forget in my life.
- 56:00And so we have been able to deal with big challenges as such,
- 56:04market conditions, people losing their jobs, COVID and we're
- 56:10still standing strong. So I don't see any change that
- 56:13will impact our industry in a big way or building kits as
- 56:18such. You've definitely shown some
- 56:21resiliency already, Vanita. I want to be the first to thank
- 56:24you for sharing both your time and your story with us today.
- 56:27I really appreciate it. Well, thank you so much,
- 56:30Anthony, for giving me the opportunity.
- 56:32I appreciate it too. Folks, that's a wrap on another
- 56:35episode of the Inspired Stories podcast.
- 56:37Thanks for learning with us today.