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Beyond the Boom: Growing a Resilient Tech Agency with Giles Fraser
Giles Fraser is the Co-Founder of leading communications andPR agency, Brands2Life, representing over 100 tech and health companies in Europe and the US.
In this episode, John and Giles chat about the evolution oftech communications and what it takes to build standout brands in a competitive European market. Giles shares how he launched the agency during the dot-com boom with a focus on narrative strategy and a unique proposition that set themapart, as well as the challenges of measuring communications impact and navigating the highs and lows of running a tech-focused business. He also…
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