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No Apologies With JOSH TODD From BUCKCHERRY · HEAVY Music Interviews

• 0:00
  Speaker 3: I'm not a journalist.
• 0:01
  Speaker 1: I'm a lead singer in a rock band, but I'm
• 0:04
  Speaker 1: big fan and I just would just start talking.
• 0:07
  Speaker 3: I heard you guys are coming.
• 0:08
  Speaker 1: You guys are going to be over here September twenty fourth,
• 0:11
  Speaker 1: kicking off a tour with Rose Tattoo, which is just
• 0:14
  Speaker 1: absolutely massive.
• 0:17
  Speaker 3: What are your thoughts on that?
• 0:20
  Speaker 2: Oh, just like you said, it's it's going to be
• 0:22
  Speaker 2: very cool. You know they have They're a very historical
• 0:26
  Speaker 2: act and just a pleasure to be aligned with them,
• 0:30
  Speaker 2: and especially in Australia, you know, so it's like home
• 0:35
  Speaker 2: term with them.
• 0:36
  Speaker 1: It's like a ac DC Roase Tattoo. We're here, we're
• 0:41
  Speaker 1: playing with an ac DC tribute band, and so we
• 0:45
  Speaker 1: got to see those ac DC fans. Just like the
• 0:47
  Speaker 1: hardest working band out there. And Rose Tattoos, I think,
• 0:51
  Speaker 1: as of right now, is one of the hottest bands,
• 0:54
  Speaker 1: you know, I don't know, like a resurgence in awesome
• 0:58
  Speaker 1: rock and roll music. So the fact that you are
• 1:00
  Speaker 1: on tour with them, I think is like the.
• 1:01
  Speaker 3: Coolest thing ever.
• 1:03
  Speaker 2: Yeah, I think as far as a concertgoer is concerned,
• 1:06
  Speaker 2: you know, over there it's going to be you know,
• 1:09
  Speaker 2: a fun event. So I think everybody should should get
• 1:12
  Speaker 2: there and it's gonna be crazyzy and.
• 1:14
  Speaker 1: You guys are you guys just released Volume ten, the
• 1:18
  Speaker 1: new record, and I checked out all the videos a.
• 1:21
  Speaker 3: Good time, just like it's really cool.
• 1:24
  Speaker 1: And I was thinking, like, man, what am I going
• 1:26
  Speaker 1: to ask Josh Todd like lead singer to lead singer
• 1:29
  Speaker 1: like you you're ahead of me by ten to fifteen years,
• 1:33
  Speaker 1: but that means I came up and in like ninety nine,
• 1:37
  Speaker 1: I was listening to music and one lit up came out.
• 1:41
  Speaker 1: There was no cool music, There was no cool music.
• 1:43
  Speaker 1: You guys were like the only ones, like the purveyors
• 1:46
  Speaker 1: of a great rock and roll your great lead singer,
• 1:49
  Speaker 1: great guitars. And I thought, like it just took me
• 1:52
  Speaker 1: back to like while I was standing at a school
• 1:54
  Speaker 1: dance wearing a kiss T shirt, thinking, man, what are
• 1:56
  Speaker 1: they going to play some cool music?
• 1:58
  Speaker 3: And your songs come on?
• 1:59
  Speaker 1: So I think it's like, I think it's the most
• 2:03
  Speaker 1: amazing thing that you guys are just a rock and
• 2:05
  Speaker 1: roll band and you just stuck to your guns over
• 2:07
  Speaker 1: this many years.
• 2:10
  Speaker 2: Yeah. Thanks, that's been that has worked for us sometimes
• 2:15
  Speaker 2: and sometimes it's worked against us. But for sure, you
• 2:18
  Speaker 2: know we came out when it was you know, rap
• 2:21
  Speaker 2: rock and what I call like what I call like
• 2:24
  Speaker 2: shoegazer rock, where it was like dudes with buddy Holly
• 2:26
  Speaker 2: glasses on looking down at their shoes, and here we
• 2:30
  Speaker 2: come out and there was nothing like us. And it's
• 2:33
  Speaker 2: funny because we were just a four on the floor
• 2:35
  Speaker 2: rock and roll band, you know, but like there was
• 2:38
  Speaker 2: nobody like us at that time, you know, and still
• 2:40
  Speaker 2: to this day. You know, we've been out on our
• 2:42
  Speaker 2: own little island and we continue to just do our
• 2:47
  Speaker 2: thing and we created you know, we really based our
• 2:50
  Speaker 2: reputation on our live show and toured a lot, and
• 2:55
  Speaker 2: because of that, we have this great audience and we're
• 2:58
  Speaker 2: having this very six assful, quiet career for twenty five
• 3:02
  Speaker 2: years now.
• 3:03
  Speaker 3: Yeah, you guys, it's like the most respect of band
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  Speaker 3: got a band. Guy. You guys just toured your asses
• 3:08
  Speaker 3: off and like never stopped.
• 3:10
  Speaker 1: And we're we're in the middle of a month long
• 3:13
  Speaker 1: tour right now, and you know, I know how difficult
• 3:16
  Speaker 1: it is.
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  Speaker 3: It sucks like you miss home, but there's something like
• 3:19
  Speaker 3: show day and you're like all those thoughts go out
• 3:22
  Speaker 3: of your mind and you're like, we got to go.
• 3:23
  Speaker 3: We got a job to do. We got to kick
• 3:24
  Speaker 3: some ass, and this got to do.
• 3:26
  Speaker 1: And I think you guys are like just it never stopped,
• 3:30
  Speaker 1: like you just kept going and you kept touring and
• 3:32
  Speaker 1: even when you had the break, but you came back
• 3:34
  Speaker 1: and it just like it was the working rock and
• 3:37
  Speaker 1: roll band, the way it's supposed to be done.
• 3:40
  Speaker 2: Yes, and still to this day, you know, we're still working,
• 3:44
  Speaker 2: uh in that way, you know. And and like you said,
• 3:47
  Speaker 2: you know it really it really forces you to live
• 3:50
  Speaker 2: in the moment, you know, because if you get too
• 3:52
  Speaker 2: caught up and how much time you're you're not you're
• 3:56
  Speaker 2: not at home, and you know, friends fall by the wayside,
• 4:00
  Speaker 2: and you have no home life and you have this
• 4:02
  Speaker 2: really strange existence that nobody really understands unless they do
• 4:06
  Speaker 2: it too. You know, you have to just kind of
• 4:10
  Speaker 2: cut yourself off from that and just live in the
• 4:11
  Speaker 2: moment and then, you know, and really soak up those
• 4:15
  Speaker 2: times on stage, you know, because that makes up for
• 4:17
  Speaker 2: the whole fucking rest of the day. You know.
• 4:20
  Speaker 1: Yeah, absolutely, it's like the weird tour bubble you get
• 4:23
  Speaker 1: into where it's like the world ceases to exist and
• 4:26
  Speaker 1: all you've got is you're close to your band and
• 4:29
  Speaker 1: the band and nothing else really matters.
• 4:33
  Speaker 2: Yeah, and you know, because of it, it does eat
• 4:36
  Speaker 2: people alive, you know, I've seen, I've seen it get
• 4:39
  Speaker 2: the best of crew guys and band guys and everybody.
• 4:43
  Speaker 2: You have to be very, very careful.
• 4:46
  Speaker 3: Yeah.
• 4:46
  Speaker 1: Absolutely, And I myself have been sober for fifteen almost
• 4:51
  Speaker 1: sixteen years, and that's awesome. I know you're you're a
• 4:54
  Speaker 1: sober lead singer too, And yeah, you've talked a lot
• 4:57
  Speaker 1: about it. I've saw a bunch of interviews. But I
• 5:00
  Speaker 1: guess my question for you is being sober?
• 5:04
  Speaker 3: What is it?
• 5:05
  Speaker 1: I know what it's like to me, Like the creative process,
• 5:08
  Speaker 1: like it's almost even better. There's two things I equate
• 5:10
  Speaker 1: to it, Like I feel like I'm so much better
• 5:14
  Speaker 1: a frame of mind, clear headed, you know, Yes, I
• 5:17
  Speaker 1: can think and I can work, and I can do
• 5:19
  Speaker 1: the things that I need to do without being boughted
• 5:21
  Speaker 1: down by the demons the addictions.
• 5:25
  Speaker 2: Yep, yes, hands down, being sober across the board, everything
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  Speaker 2: is so much better, you know. You know, and that's
• 5:35
  Speaker 2: the bullshit that you know, addicts tell themselves, Oh, I
• 5:38
  Speaker 2: can only be creative if I'm so fucked up, you know,
• 5:41
  Speaker 2: doing X, Y, and Z and it's all bullshit, you know,
• 5:44
  Speaker 2: like you get more accomplished. I've been sober almost thirty years.
• 5:49
  Speaker 2: Thirty years and November, thank you. And you know, like
• 5:55
  Speaker 2: I just now that I've had so much time away
• 5:58
  Speaker 2: from drinking and using, I just sometimes I have regret
• 6:02
  Speaker 2: on how much time I gave it, you know, because
• 6:06
  Speaker 2: I just felt like, wow, you know, I wasted so
• 6:10
  Speaker 2: much of my young life. Where your bulletproof, where you are,
• 6:14
  Speaker 2: you're you're at the top of your game, You're the
• 6:16
  Speaker 2: best you're ever going to be. Your body, your mind,
• 6:19
  Speaker 2: your you know what I mean, your instincts, your voice, everything,
• 6:23
  Speaker 2: you know. And I was dedicating so much of my
• 6:26
  Speaker 2: time to drinking and using, which I wish I wouldn't have,
• 6:29
  Speaker 2: but I had to do what I had to do
• 6:30
  Speaker 2: to get where I am today, and I got to
• 6:32
  Speaker 2: just stay in the moment. But yes, for sure, without it,
• 6:36
  Speaker 2: I hands down I'm more creative. I get more done. Yeah,
• 6:40
  Speaker 2: it's it's my greatest my greatest asset, my sobriety. Without it,
• 6:44
  Speaker 2: I have nothing.
• 6:45
  Speaker 1: It's like that it happened for a reason, and it
• 6:49
  Speaker 1: happens to get me to this point to where I
• 6:52
  Speaker 1: need to be to do, you know.
• 6:54
  Speaker 3: Like I couldn't have done it.
• 6:55
  Speaker 1: It's still using the other, my other thing that I
• 6:58
  Speaker 1: always think about and especially into like we have a
• 7:01
  Speaker 1: show later tonight. But I see like other bands and
• 7:03
  Speaker 1: they'll be sitting at the bar drinking, having a good time,
• 7:06
  Speaker 1: and I'm like, yeah, yeah, go ahead, I'm gonna come
• 7:09
  Speaker 1: out there and fucking destroy you every single night no
• 7:12
  Speaker 1: matter what.
• 7:13
  Speaker 3: You know, Like I can see it, and I'm like,
• 7:15
  Speaker 3: don't even fucking work about it.
• 7:18
  Speaker 2: That's good. That's a good mentality to have.
• 7:20
  Speaker 1: Keep that, you know, Yeah, absolutely so, I got sure
• 7:24
  Speaker 1: tons of stuff, just like a million questions.
• 7:28
  Speaker 3: You know.
• 7:29
  Speaker 1: Uh, I'm I'm gonna talk to me about There's something
• 7:34
  Speaker 1: about Buck Cherry and those songs that you wrote that
• 7:36
  Speaker 1: are so unbelievably catchy and so unbelievably relatable. I'm a
• 7:41
  Speaker 1: strip club DJ back in Nebraska, so I play I'm
• 7:45
  Speaker 1: telling you Crazy Bitch comes on every single night, and
• 7:48
  Speaker 1: I think it's one.
• 7:49
  Speaker 2: Of the greatest gus.
• 7:50
  Speaker 1: Ever because it crosses not only like it's a great song,
• 7:54
  Speaker 1: but black people, white people, old people, young people, girls, boys.
• 7:58
  Speaker 1: If I know that I need to push the party
• 8:00
  Speaker 1: over the top, I hit, crazy, Bitch, and it's like
• 8:02
  Speaker 1: it's like a light strikes the club. Talk to me
• 8:05
  Speaker 1: a little bit about that and what it's like being
• 8:08
  Speaker 1: writing songs like that.
• 8:12
  Speaker 2: Yeah, if first and foremost, I'm I'm a fan of
• 8:15
  Speaker 2: music and songs and I like everything, you know. And
• 8:17
  Speaker 2: I grew up in Orange County, California, and at that time,
• 8:20
  Speaker 2: you know, I was surfing and skateboarding and you know,
• 8:23
  Speaker 2: listening to a lot of independent records. Before I got
• 8:26
  Speaker 2: into like major label rock records, I was listening to
• 8:29
  Speaker 2: all punk rock records, you know. Like So anyways, at
• 8:33
  Speaker 2: one point, you know, n WA drops straight out of Compton,
• 8:37
  Speaker 2: you know, and for for little skate kids in Orange County,
• 8:41
  Speaker 2: we were like, this shit is fucking amazing.
• 8:44
  Speaker 3: You know.
• 8:45
  Speaker 2: Everybody loved these records, BC Boys and NWA, and so
• 8:49
  Speaker 2: I started getting into rap music back then and always
• 8:53
  Speaker 2: a fan of hip hop. So anyways, cut too, crazy, bitch.
• 8:55
  Speaker 2: I'm driving around in my car and in LA you know,
• 9:00
  Speaker 2: in between working and stuff, and I just started singing.
• 9:05
  Speaker 2: You know. You know, Kim Kardashian had just put out
• 9:08
  Speaker 2: a sex tape. This is right at the beginning of
• 9:11
  Speaker 2: before Kim Kardashian is who she is, and Paris Hilton
• 9:14
  Speaker 2: had dropped a sex tape, and I just started thinking, God,
• 9:17
  Speaker 2: it's amazing, how like somebody can launch their entertainment career
• 9:21
  Speaker 2: off like a homemade porn you know, like you know
• 9:23
  Speaker 2: what I mean, it's basically what it was. So then
• 9:26
  Speaker 2: I started thinking about all the crazy girls I was
• 9:28
  Speaker 2: with when I was in high school, and I started
• 9:31
  Speaker 2: singing this song, you know, this chorus, and I didn't
• 9:35
  Speaker 2: want to forget it, so I sang it on my
• 9:37
  Speaker 2: mom's answering machine. I had no cell phone or like
• 9:39
  Speaker 2: recording device at the time. My mom and I were tight,
• 9:42
  Speaker 2: you know, I said, Mom, I don't want to forget this.
• 9:43
  Speaker 2: I sang it down. And then when I approached Keith
• 9:46
  Speaker 2: with it, I said, hey, I want this to be
• 9:49
  Speaker 2: a rock song, but I wanted to sound like a
• 9:51
  Speaker 2: hip hop groove. I want it to be very simple,
• 9:55
  Speaker 2: you know, very simple, you know, don't overthink it, you know,
• 9:58
  Speaker 2: like two parts and you know that's it, you know.
• 10:01
  Speaker 2: And and so he delivered some music that was great,
• 10:05
  Speaker 2: and and we put it together and then it just
• 10:08
  Speaker 2: sat sat around for three years before I was on
• 10:11
  Speaker 2: a record. Yeah. Yeah, So it's just so weird how
• 10:16
  Speaker 2: that song is like now it's had this this life,
• 10:20
  Speaker 2: you know, this lifespan that's incredible. It's like, you know,
• 10:23
  Speaker 2: people are still talking about that song, and you know,
• 10:28
  Speaker 2: we just thought it was going to be a really
• 10:29
  Speaker 2: great fan song, you know, like because it because of
• 10:33
  Speaker 2: the lyrical content, it would never get on the radio.
• 10:35
  Speaker 2: And then it turned out to be our biggest hit,
• 10:37
  Speaker 2: you know, and.
• 10:38
  Speaker 1: We play our band it's called The Midnight Devils. Were
• 10:41
  Speaker 1: like a glam rock band, but it's like hyper glam,
• 10:46
  Speaker 1: like very very reminiscent of California of La. But like
• 10:50
  Speaker 1: on Push Push to eleven, you kind of grew up
• 10:54
  Speaker 1: your first band. I know you've talked a ton about it,
• 10:57
  Speaker 1: but tell me, I guess the part that intrigues me
• 11:00
  Speaker 1: the most is La the sunset Strip. You were like
• 11:05
  Speaker 1: what it was like in the early nineties out there,
• 11:08
  Speaker 1: Like because we've been out there with Whiskey and it's
• 11:11
  Speaker 1: fucking cool.
• 11:12
  Speaker 3: It's great, but it wasn't like it was you know,
• 11:15
  Speaker 3: so we're done. Yeah, Okay, we'd played the whiskey. We
• 11:17
  Speaker 3: don't need to do it anymore. Yeah.
• 11:20
  Speaker 2: Yeah, I'm so fortunate that I got to experience the
• 11:24
  Speaker 2: madness that it was the Sunset Strip at that time.
• 11:27
  Speaker 2: We caught it right about a year before it died,
• 11:31
  Speaker 2: right and so it was crazy.
• 11:34
  Speaker 3: You know.
• 11:35
  Speaker 2: I was in a band called slam Hound. I was nineteen.
• 11:37
  Speaker 2: I moved to Hollywood. I lived right above the Whiskey
• 11:40
  Speaker 2: on Clark Street in an apartment, and I would take
• 11:44
  Speaker 2: acid and I would climb up on the roof of
• 11:47
  Speaker 2: the whiskey and I would just sit there and kind
• 11:51
  Speaker 2: of like, you know, dream about like I was tripping out,
• 11:55
  Speaker 2: but I would like just think about, like I just
• 11:58
  Speaker 2: want to conquer this fucking city. I want to be
• 11:59
  Speaker 2: the big is, you know, like in my head, you know,
• 12:02
  Speaker 2: and I want to do it fast, you know. And
• 12:05
  Speaker 2: so I'm a hard ass worker, even when I was
• 12:08
  Speaker 2: fucked up, you know. So we were. We were on
• 12:11
  Speaker 2: the cover of Rock City News six months after we
• 12:14
  Speaker 2: put together Slamhound. We really worked our ass off, and
• 12:18
  Speaker 2: you know, we were very close to getting signed to
• 12:20
  Speaker 2: Atlantic at one point, and then we got stuffled around,
• 12:23
  Speaker 2: And thank god, because it was really a blessing in disguise,
• 12:26
  Speaker 2: because we were all very fucked up. It was hell
• 12:29
  Speaker 2: on wheels. If we would have got any money or
• 12:32
  Speaker 2: any kind of notoriety in the in the you know,
• 12:35
  Speaker 2: commercial notoriety. I think we would have been dead by now,
• 12:37
  Speaker 2: you know, So maybe it was a blessed blessing in disguise.
• 12:40
  Speaker 2: But I really loved that band. We were together for
• 12:43
  Speaker 2: five years.
• 12:44
  Speaker 1: It was kind of a cool time because it was
• 12:45
  Speaker 1: like after Guns n' Roses, but before like Runge it hit.
• 12:50
  Speaker 1: And it's just there's that really cool style of music
• 12:54
  Speaker 1: that was like the early nineties glam that would like, yeah, it.
• 12:57
  Speaker 3: Never happened, and it only in l A and never
• 13:00
  Speaker 3: happened anymore.
• 13:00
  Speaker 2: Yeah, but yeah, I was never in like glam bands.
• 13:04
  Speaker 2: I came from Orange County, California. I was, you know,
• 13:06
  Speaker 2: in like just punk rock bands. And so when I
• 13:08
  Speaker 2: got up to LA, I met these dudes and they
• 13:11
  Speaker 2: were all into that, but they were like, they had
• 13:13
  Speaker 2: this punk rock thing going on. So it was a
• 13:16
  Speaker 2: good it was a good mesh of personalities, you know.
• 13:20
  Speaker 2: And and that's what was really unique about that band.
• 13:23
  Speaker 2: But you know, when we would go out flying, you know,
• 13:26
  Speaker 2: you'd go out on the strip and you couldn't even
• 13:27
  Speaker 2: see the sidewalk. There were so many band flyers, yeah,
• 13:31
  Speaker 2: you know, from bands out there promoting for their shows
• 13:34
  Speaker 2: and it was insane. It was like the Whiskey, the
• 13:38
  Speaker 2: the Roxy and Gazaris at that time was going on.
• 13:43
  Speaker 2: You know, Gazari's is long gone, but it was that
• 13:46
  Speaker 2: and they were packed with bands every fucking night and
• 13:49
  Speaker 2: it was nuts, you know.
• 13:51
  Speaker 1: And it's it's like, not like that anymore and it
• 13:53
  Speaker 1: never will be this weird time in the place. But
• 13:57
  Speaker 1: speaking like that, punk rock rout never listening to your
• 14:00
  Speaker 1: record last night, I had the earbuds in and I'm like,
• 14:03
  Speaker 1: you know, listening kind of writing some stuff.
• 14:05
  Speaker 3: We're stuck in like a hotel in.
• 14:06
  Speaker 1: Melbourne, you know, and I'm just kind of righting and
• 14:09
  Speaker 1: you're one of the songs. Come on, I'm like, holy shit,
• 14:11
  Speaker 1: this is a punk rock song. This is fucking great.
• 14:14
  Speaker 1: Like you still kind of harken back to those punk
• 14:18
  Speaker 1: rock roots. And me and are my drummer, we grew
• 14:20
  Speaker 1: up in punk rock bands, you know, touring in a band,
• 14:23
  Speaker 1: in a shitty band when you're eighteen, leaving home and
• 14:26
  Speaker 1: you just did it.
• 14:27
  Speaker 3: And we've been doing it for twenty.
• 14:29
  Speaker 1: Years, you know, but you guys still putting out songs
• 14:32
  Speaker 1: and kind of showing that side of your U. I
• 14:35
  Speaker 1: guess your evolution that we still grew up on punk
• 14:38
  Speaker 1: rock music.
• 14:40
  Speaker 2: Yeah yeah. And the great thing about those punk rock
• 14:43
  Speaker 2: bands that I grew up with, they had really great,
• 14:46
  Speaker 2: memorable chanting choruses, you know, because that's the only way
• 14:51
  Speaker 2: they were going to get people at their shows because
• 14:53
  Speaker 2: they didn't they didn't have a major label putting you know,
• 14:56
  Speaker 2: putting them on the radio or anything like that. So
• 14:58
  Speaker 2: they had to have a record that was full of
• 15:00
  Speaker 2: of catchy songs so that you know, fans that come
• 15:03
  Speaker 2: to the shows and sing along and slam dance and
• 15:06
  Speaker 2: do all that stuff. You know. So that's kind of
• 15:08
  Speaker 2: where I got my songwriting, you know, chops, because like
• 15:13
  Speaker 2: if you listen above Cherry songs, I always want to
• 15:16
  Speaker 2: write songs that people can remember, you know what I mean.
• 15:18
  Speaker 2: Like it's it's not about it's not about rock radio anymore,
• 15:23
  Speaker 2: you know, and it's gone back to like in the
• 15:25
  Speaker 2: independent days, you know. So, and I feel I feel
• 15:29
  Speaker 2: for all these baby bands coming up because you know,
• 15:32
  Speaker 2: they got it hard because now information is just spread,
• 15:36
  Speaker 2: you know, it's just spread wide, and you can't get
• 15:40
  Speaker 2: anybody to pay attention to you. You got like you got
• 15:42
  Speaker 2: like five seconds to get people's attention. That's it. That's
• 15:46
  Speaker 2: how much time you have now, you know. So it's
• 15:49
  Speaker 2: very tough to build a fan base and to get
• 15:51
  Speaker 2: all that you have to you have to be very unique.
• 15:54
  Speaker 2: You got to write really good songs. You got to
• 15:56
  Speaker 2: have something that's real that people latch onto, you know,
• 16:01
  Speaker 2: that gets popular and then you know, then you start
• 16:03
  Speaker 2: building you know, your empire.
• 16:05
  Speaker 1: And we just put out So we put out a
• 16:07
  Speaker 1: record on July fifth, and we started our Australian tour
• 16:11
  Speaker 1: on the fifth, so we didn't have a lot of
• 16:12
  Speaker 1: time to build up.
• 16:13
  Speaker 3: And I'm thinking to myself, like.
• 16:15
  Speaker 1: But to what you were saying, it's like we didn't
• 16:18
  Speaker 1: have time to do press or promo or anything like that.
• 16:20
  Speaker 1: And I'm like, in this day and age, does it
• 16:23
  Speaker 1: really matter?
• 16:24
  Speaker 3: Like the where it.
• 16:25
  Speaker 1: Comes the meat and potatoes is in those live shows,
• 16:28
  Speaker 1: I feel, and in your touring and capturing you know,
• 16:32
  Speaker 1: it's like you got to have those songs that fans
• 16:34
  Speaker 1: like are going to go I need that.
• 16:36
  Speaker 3: I want that in my life, Like those.
• 16:38
  Speaker 2: Are the yeah, you know, now, content is really important.
• 16:42
  Speaker 3: You know.
• 16:42
  Speaker 2: It's like like this and somebody will find this and
• 16:46
  Speaker 2: they'll be like this is cool. I didn't know he
• 16:48
  Speaker 2: I didn't know he did this. I don't know. I
• 16:49
  Speaker 2: didn't know he was like this, you know, and people
• 16:52
  Speaker 2: like to find that and then they get into this
• 16:54
  Speaker 2: and then they go check out some song you know
• 16:57
  Speaker 2: that they didn't know about our some record, you know
• 16:59
  Speaker 2: what I mean. So you need content. You need to like,
• 17:02
  Speaker 2: you need to make videos, low budget videos, and have
• 17:05
  Speaker 2: a lot of content on YouTube, and you know, build
• 17:07
  Speaker 2: your social media's and you need to do all that
• 17:09
  Speaker 2: kind of stuff and put a lot of time and
• 17:12
  Speaker 2: effort into that and find a good social media person.
• 17:15
  Speaker 2: That's where you need to put the marketing dollars if
• 17:17
  Speaker 2: you have them, you know what I mean, not not
• 17:20
  Speaker 2: like spending you know, fifty grand on a you know,
• 17:23
  Speaker 2: a radio campaign to push to rock radio that doesn't exist,
• 17:27
  Speaker 2: you know what I mean. So and streaming, for sure,
• 17:31
  Speaker 2: you know, that's how a lot of you know, playlists
• 17:33
  Speaker 2: and all that. That's how a lot of new like
• 17:35
  Speaker 2: we have now, our demographic at Bulk Cherry shows is
• 17:39
  Speaker 2: sixteen to sixty five. You know, it's insane. We have
• 17:42
  Speaker 2: we have people coming to our shows and we're like,
• 17:44
  Speaker 2: they're so young, and we're like, how did you find
• 17:46
  Speaker 2: out about Bulk Cherry you on a playlist. I loved
• 17:49
  Speaker 2: you guys, and then I started, you know, you know,
• 17:52
  Speaker 2: searching more and I found out you guys have all
• 17:54
  Speaker 2: these records, and then we just started listening and we
• 17:56
  Speaker 2: became huge fans. And then they come to the show,
• 17:58
  Speaker 2: and then they come to the show and they're like, wow, man,
• 18:00
  Speaker 2: this is dope, and then they go to another show,
• 18:02
  Speaker 2: and that's that's how it works.
• 18:04
  Speaker 1: Yeah, And it's it's really that that word of mouth.
• 18:07
  Speaker 3: It's like the spark that lights the flame.
• 18:09
  Speaker 1: Almost, and you've got to like go out and touch
• 18:11
  Speaker 1: somebody however you uniquely touch somebody to get them interesting.
• 18:16
  Speaker 2: Yeah. But I remember not too long ago, a few
• 18:19
  Speaker 2: years ago, somebody said to me, you know what, music's
• 18:23
  Speaker 2: gonna be like flowing like water at some point, It's
• 18:26
  Speaker 2: going to be free. And I was like what. They're like, yeah,
• 18:31
  Speaker 2: it's gonna be free and just streaming like water, and
• 18:34
  Speaker 2: I was like, oh, I just it totally bummed me
• 18:37
  Speaker 2: out because here I have labored over songwriting and getting
• 18:42
  Speaker 2: to a place where I could write a good you know,
• 18:44
  Speaker 2: just putting out a good rock record takes years to
• 18:47
  Speaker 2: figure out how to do it right. You know what
• 18:49
  Speaker 2: I mean. Like, so when I heard those words, I
• 18:52
  Speaker 2: was just like, oh fuck. But you know, it's just change.
• 18:56
  Speaker 2: That's it changes a little. It's uncomfortable, but once you
• 19:00
  Speaker 2: get into the change and you start seeing, Okay, it's
• 19:03
  Speaker 2: new and it's weird, but there is there is ways
• 19:06
  Speaker 2: that it can benefit you and you can work with it,
• 19:08
  Speaker 2: and you know, you just got to figure it all out.
• 19:10
  Speaker 2: You have to be open minded.
• 19:11
  Speaker 1: Yeah, And so I talk to me about maybe like
• 19:14
  Speaker 1: your singer influences. I'll tell you when I first saw
• 19:18
  Speaker 1: you guys, when I was, you know, a young guy,
• 19:20
  Speaker 1: I looked up like this fucking tattooed lead singer with
• 19:23
  Speaker 1: cool hair, cool pants. I'm like, this is fucking great,
• 19:26
  Speaker 1: Like this is what I wanted out of.
• 19:28
  Speaker 3: A lead singer. And I think I think that kind
• 19:30
  Speaker 3: of tells tells me what I want to know.
• 19:32
  Speaker 1: Like it, David Lee Roth, I want to be like
• 19:34
  Speaker 1: Paul Stanley. I want to be like these great lead
• 19:37
  Speaker 1: singers that came before me that could kind of lead
• 19:39
  Speaker 1: a crowd and lead a party.
• 19:42
  Speaker 3: Right.
• 19:43
  Speaker 2: You know what was important for me was I got
• 19:47
  Speaker 2: to tell you the only reason I do music is
• 19:49
  Speaker 2: for myself first and foremost, because it's the only thing
• 19:53
  Speaker 2: that consistently makes me happy, you know. So that's the
• 19:56
  Speaker 2: honest truth. That's why I do it. So then I
• 19:59
  Speaker 2: have to go, I have to ask the question to myself,
• 20:02
  Speaker 2: who do I want to be? Like what do I
• 20:04
  Speaker 2: want to be? You know? And I want to be unforgettable,
• 20:07
  Speaker 2: that's first and foremost, you know what I mean, Like
• 20:10
  Speaker 2: whatever that means. I want to be unique in a
• 20:13
  Speaker 2: way that people go away from our show and I go,
• 20:16
  Speaker 2: I don't know if I like it. I don't know
• 20:17
  Speaker 2: if I hate it. But it was fucking something I'd
• 20:20
  Speaker 2: never seen before and it was great. You know. That's
• 20:23
  Speaker 2: all I want, you know, if I can accomplish that,
• 20:25
  Speaker 2: because you're never going to get everybody, but you know,
• 20:28
  Speaker 2: you can get a big amount of people, you know.
• 20:30
  Speaker 2: But what I always say to myself before I walk
• 20:32
  Speaker 2: on stage is I first I get into gratitude. I'm
• 20:36
  Speaker 2: so grateful I'm here. If this is it, If this
• 20:39
  Speaker 2: is it, Josh, if this is the last one, then
• 20:42
  Speaker 2: what is it? What is it going to be? You
• 20:44
  Speaker 2: know what I mean? And then I get and I
• 20:46
  Speaker 2: get into state of mind like all right, I'm going
• 20:49
  Speaker 2: to you know, deliver it like it's my last one,
• 20:53
  Speaker 2: you know, So I get into that and then and
• 20:56
  Speaker 2: then I just I try to just stay in the moment,
• 21:02
  Speaker 2: hit my marks, stay on time, stay on key, you know. Really,
• 21:07
  Speaker 2: if I'm dealing with an illness or any adversity that day,
• 21:10
  Speaker 2: you know, just kind of going to my wheelhouse and
• 21:14
  Speaker 2: and give the best performance I can be, whatever that is.
• 21:16
  Speaker 2: If I got to dance more because I'm a little
• 21:19
  Speaker 2: ill and I can't hit some of the notes that
• 21:22
  Speaker 2: I can hit when i'm you know, one percent, then
• 21:24
  Speaker 2: I just work around it. And you know that's what
• 21:26
  Speaker 2: real entertainers do. You know. Now it's changed, I mean,
• 21:29
  Speaker 2: like someone someone, so many of these big rock shows, now,
• 21:33
  Speaker 2: these big arena rock shows, they're not even live, you
• 21:36
  Speaker 2: know what I mean. So most of the pop shows
• 21:39
  Speaker 2: are not live, you know what I mean. But Cherry's
• 21:42
  Speaker 2: always been live. I mean. Now, we we're throwing a
• 21:45
  Speaker 2: few little musical samples on, like sorry and a couple
• 21:49
  Speaker 2: other songs, but that's it. We don't have pre recorded
• 21:52
  Speaker 2: vocals or anything like that, you know. So it all
• 21:54
  Speaker 2: comes down to at the end of the day, like, Okay,
• 21:57
  Speaker 2: what do I have to work with? And that's that's
• 21:58
  Speaker 2: what makes you like a real entertainer, because that's when
• 22:02
  Speaker 2: you got to like work on a fly. You know,
• 22:04
  Speaker 2: you have to develop more more of your game as
• 22:07
  Speaker 2: far as how to command an audience, how to give
• 22:11
  Speaker 2: them a show when you know you're you may not
• 22:13
  Speaker 2: be one hundred percent all that kind of stuff.
• 22:15
  Speaker 1: Yeah, and I think about that all the time too,
• 22:18
  Speaker 1: especially being on tour, and I write it down a lot,
• 22:20
  Speaker 1: like we're supposed to. We encounter these hurdles, and in
• 22:25
  Speaker 1: day in, day out, show day, it seems like the
• 22:28
  Speaker 1: hurdles are you know, they come in even bigger.
• 22:30
  Speaker 3: And you're like, what am I?
• 22:31
  Speaker 2: You're a human.
• 22:32
  Speaker 1: I got to overcome these because I can't let the
• 22:35
  Speaker 1: audience know that I'm struggling on the side.
• 22:38
  Speaker 3: So I have to.
• 22:39
  Speaker 1: I have to build it up and I got to
• 22:40
  Speaker 1: sack up, and I got to do what I gotta
• 22:42
  Speaker 1: do to give this audience that paid money to see
• 22:45
  Speaker 1: us the best show they get heard. And I think
• 22:48
  Speaker 1: that's what it is, you know, it's like the show
• 22:50
  Speaker 1: must want no matter what.
• 22:51
  Speaker 3: This is what we have.
• 22:53
  Speaker 2: The show must go on no matter what. That's right.
• 22:57
  Speaker 3: Yeah, Well, dude, thank you.
• 22:59
  Speaker 1: I appreciate saying that you gave me a lot of
• 23:01
  Speaker 1: like a lot of wisdom and encouragement and talking to
• 23:05
  Speaker 1: somebody that's you know, gone through it and has been
• 23:07
  Speaker 1: going through it as a lead singer, as an entertainer,
• 23:10
  Speaker 1: as a guy in a band. Uh what you said
• 23:13
  Speaker 1: about write you know how much it costs to stream
• 23:16
  Speaker 1: a song and how much time and effort that we
• 23:19
  Speaker 1: put into writing songs and crafting songs.
• 23:21
  Speaker 3: Like you're sitting in your in.
• 23:22
  Speaker 1: Your like and I spent uh, you know, how are
• 23:25
  Speaker 1: hours writing the song and somebody will stream it for nothing.
• 23:29
  Speaker 3: It's just crazy to me.
• 23:30
  Speaker 2: Yeah, yeah, people to really take that for granted. Yeah.
• 23:33
  Speaker 2: And it's across the board. It's it's through, it's it's
• 23:36
  Speaker 2: with every genre on music. You know, people are getting
• 23:39
  Speaker 2: pissed musicians and hip hop artists and everybody because they
• 23:43
  Speaker 2: you know, when I hear a hip hop track nowadays,
• 23:46
  Speaker 2: you know, I'm just I'm like, I study songs, you know,
• 23:50
  Speaker 2: and songwriting and song and the hip hop genre is
• 23:54
  Speaker 2: like a different approach to songwriting, you know, and the
• 23:57
  Speaker 2: way they do it it's like crazy, And I'm like, man,
• 24:01
  Speaker 2: this shit just seems so difficult to do, and I
• 24:04
  Speaker 2: know it is but these guys have been practicing and
• 24:07
  Speaker 2: practicing and practicing and practicing and practicing the craft till
• 24:10
  Speaker 2: they get to a point where they get a song
• 24:11
  Speaker 2: that pops. Then they go, oh, this pops because I
• 24:16
  Speaker 2: touched on this and this and this, and then they
• 24:18
  Speaker 2: kind of start getting a formula and you know, it
• 24:20
  Speaker 2: starts working for them and they start knowing what's good
• 24:24
  Speaker 2: and what's not before they even put it out. And
• 24:26
  Speaker 2: that takes a long time. And that's the same thing
• 24:28
  Speaker 2: with rock artists and pop artists and and so yeah,
• 24:32
  Speaker 2: you know, to what you were saying, it's just people,
• 24:36
  Speaker 2: they just they don't understand. And that's why we get
• 24:38
  Speaker 2: upset when we don't get a return on that, like
• 24:41
  Speaker 2: like they used to back in the day, you know.
• 24:44
  Speaker 1: But on the other side, like there is that other
• 24:47
  Speaker 1: double sided coin where I feel like, I'm doing this
• 24:51
  Speaker 1: because I love this and I have to get these
• 24:53
  Speaker 1: lyrics or what I have to get exactly out of
• 24:55
  Speaker 1: my brain and into the universe, and if it succeeds, itceeds.
• 24:59
  Speaker 3: If it doesn't, it doesn't. At least I was an
• 25:00
  Speaker 3: artist and created it.
• 25:02
  Speaker 2: That's right, Yeah, that's right. Now, that's that's where the
• 25:05
  Speaker 2: gratitude comes in.
• 25:06
  Speaker 3: And you guys are just you guys are in the
• 25:07
  Speaker 3: States right now. You come over here. You have been
• 25:09
  Speaker 3: doing a bunch of shows or you did, like where
• 25:12
  Speaker 3: you were in the Midwest and they did the Canada,
• 25:14
  Speaker 3: and you're coming coming over here in September. We're clearing
• 25:18
  Speaker 3: the path.
• 25:19
  Speaker 2: Yeah, yeah, awesome. Yeah, we're We toured a lot last
• 25:23
  Speaker 2: year and now we're just doing weekend dates. Yeah, so
• 25:27
  Speaker 2: I fly out tomorrow to Toronto, do a couple of
• 25:29
  Speaker 2: shows and fly home on Sunday and so on until
• 25:31
  Speaker 2: we get to Australia. And yeah, that's what we're doing
• 25:35
  Speaker 2: right now.
• 25:36
  Speaker 3: Do you like that or do you miss the big
• 25:38
  Speaker 3: long runs on the tour bus and the van and
• 25:40
  Speaker 3: all that.
• 25:41
  Speaker 2: You know, it's a different dynamic. And when we started it,
• 25:45
  Speaker 2: I was hating it, you know, and I'm talking to
• 25:47
  Speaker 2: Stevie and I'm like, this is fucking exhausting. You know.
• 25:50
  Speaker 2: We go out and we're gone for four days, but
• 25:53
  Speaker 2: it feels like we're gone for a month because just
• 25:56
  Speaker 2: the flying and then the shows and then getting up
• 25:58
  Speaker 2: early and flying, you know. But now we're in the
• 26:01
  Speaker 2: rhythm and we get to see our family like every
• 26:03
  Speaker 2: week you know. So now it's like I just did
• 26:07
  Speaker 2: like you were saying, I did Iowa and Canada, and
• 26:09
  Speaker 2: then I was home on Sunday and I was in
• 26:11
  Speaker 2: the cific Ocean with my son surfing on Tuesday, you
• 26:15
  Speaker 2: know what I mean. And then I had I had
• 26:17
  Speaker 2: a day off yesterday, I rehearsed, and I mean today,
• 26:20
  Speaker 2: and then I go and fly and go to Toronto tomorrow.
• 26:23
  Speaker 2: You know. So it's all working.
• 26:26
  Speaker 3: It's very cool, and it's cool.
• 26:29
  Speaker 1: The idea is very cool of being able to do
• 26:32
  Speaker 1: that and not burn yourself out on the big long stretch.
• 26:35
  Speaker 1: It's like we're like I said, we're in three weeks
• 26:37
  Speaker 1: right now. We got one more week. We're headed to
• 26:39
  Speaker 1: Japan for our first time over there, and we.
• 26:42
  Speaker 2: Won't be that's awesome.
• 26:43
  Speaker 1: We won't be home till like August second, and then
• 26:46
  Speaker 1: we have a few weeks off when we go to
• 26:47
  Speaker 1: Europe after that. So it's like it's the it's the
• 26:50
  Speaker 1: crazy part, but we're a working band and it's what
• 26:53
  Speaker 1: we love and it's what we do.
• 26:54
  Speaker 3: It just wears on you as a I guess as
• 26:56
  Speaker 3: a human.
• 26:57
  Speaker 2: You know, yeah, you got you got a grind. When
• 27:01
  Speaker 2: when the grind is there, So just do it, you know, absolutely,
• 27:04
  Speaker 2: you go, wait till you get to Japan. You're gonna
• 27:06
  Speaker 2: just love it. And they're they're just amazing rock fans,
• 27:10
  Speaker 2: cool and you're gonna you're gonna love it. And you know,
• 27:12
  Speaker 2: you you start doing, you get consistent there and go
• 27:15
  Speaker 2: there periodically and you have a great fan base there,
• 27:18
  Speaker 2: you know, no matter what you know.
• 27:19
  Speaker 3: So yeah, and that was that was the goal. Like
• 27:22
  Speaker 3: as it so.
• 27:22
  Speaker 1: I grew up in Nebraska and as a kid from Nebraska,
• 27:26
  Speaker 1: like you, people don't go to Japan, especially if you're
• 27:29
  Speaker 1: in a rock band. So when we're talking about this tour,
• 27:31
  Speaker 1: I was like, man, my biggest goal, you know, live
• 27:34
  Speaker 1: a Buddakan all those things that those great you know
• 27:38
  Speaker 1: made in the East and all this, and our tour
• 27:40
  Speaker 1: managers like, why don't you just tag Japan onto the
• 27:43
  Speaker 1: end of the Australian tour. I was like that makes
• 27:45
  Speaker 1: all the sense and like and like it's what you said,
• 27:48
  Speaker 1: Like cool, if the band implodes at the end of
• 27:52
  Speaker 1: this month, I can say we went to jam like
• 27:54
  Speaker 1: I can be you know, if I'm never going to
• 27:57
  Speaker 1: do this again, I can I can be happy with
• 28:00
  Speaker 1: what we've created.
• 28:02
  Speaker 2: Yeah, absolutely.
• 28:04
  Speaker 3: It's very cool and I wish you all the best
• 28:05
  Speaker 3: of luck. Man.
• 28:06
  Speaker 1: It's like like one of the coolest things to talk
• 28:08
  Speaker 1: to you as a singer.
• 28:10
  Speaker 2: Guy that I like, Yeah, I like talking to you
• 28:14
  Speaker 2: because you're sober and that's that's Yeah, that made it
• 28:17
  Speaker 2: even even cooler for me.
• 28:18
  Speaker 3: Yeah.
• 28:19
  Speaker 1: Our whole band actually is we didn't set out to
• 28:22
  Speaker 1: be a sober band, but.
• 28:25
  Speaker 3: Like we all had extreme problems with alcohol.
• 28:29
  Speaker 2: Yeah, that's great.
• 28:30
  Speaker 1: So we were all we all got sober and then
• 28:32
  Speaker 1: and then the band formed and we're like, oh, this
• 28:34
  Speaker 1: is really good. And I think being a sober rock
• 28:37
  Speaker 1: band really adds to the We can do more work
• 28:40
  Speaker 1: than most other bands.
• 28:41
  Speaker 3: We're three piece rock.
• 28:42
  Speaker 2: Band and like we don't get hungover.
• 28:44
  Speaker 3: It's really that simple.
• 28:46
  Speaker 2: And you have each other when you're when you're in
• 28:48
  Speaker 2: these places far away and it might not be a
• 28:51
  Speaker 2: meeting and you can like you can all like run
• 28:53
  Speaker 2: stuff off each other, you know, and be there for
• 28:55
  Speaker 2: each other. And that's that's what's great about it.
• 28:58
  Speaker 3: Yeah.
• 28:58
  Speaker 1: And and I hope you have asked over here in Australia.
• 29:01
  Speaker 1: I know you guys are just gonna destroy the place,
• 29:03
  Speaker 1: do I Like, you can't even read off the shows.
• 29:05
  Speaker 1: Rosemont Hotel in Perth. That's Thursday, September twenty fourth. Prince Bandroom, Melbourne.
• 29:10
  Speaker 1: That's where we're at right now. Metro THEA in Sydney
• 29:13
  Speaker 1: and then the Triffid in Sydney. We just saw a
• 29:17
  Speaker 1: municipal waste there.
• 29:18
  Speaker 2: So yah, we're looking forward to it. It's gonna be fun.
• 29:21
  Speaker 3: I appreciate it. Josh, thank you so much for everything