The Weekly WTF #12: 🥺 The Cinnamon Roll We Couldn’t Get
This week on The Weekly WTF, Fylisha and Lee are talking about FOMO marketing, limited availability, and the cinnamon rolls Lee has been trying to get his hands on.
Because nothing makes people want something more than being told they might not be able to have it.
Limited spots. Sold-out drops. Waitlists. Preorders. “Only available this week.” “First come, first served.” Suddenly everyone is panicking, refreshing, and acting like dessert is a survival mission.
We talk about how businesses use scarcity to build hype, create demand, and turn a simple product into an experience people feel lucky…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.