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Engineer a Billion-Dollar Culture (Tony Hsieh)

What if the fastest way to build a billion-dollar empire has absolutely nothing to do with your product? Today, we explore the corporate heresy of Tony Hsieh’s masterpiece, Delivering Happiness. Discover how Zappos transformed human emotion into a highly scalable, ruthlessly effective business model. We cover the "anti-mercenary filter" and why paying new hires $3,000 to quit is actually brilliant behavioral economics.

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The skinny

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