Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
How Customer Journey Maps Reveal the Micro-Conversion Gap
Most marketers obsess over the final purchase conversion, but what about the dozens of micro-conversions that happen along the way? Lucas and Luna dive into the micro-conversion gap — the disconnect between what users do (click, scroll, watch) and what teams measure. They explore a real case from a SaaS company that tracked seven micro-conversions before signup and discovered that one specific button click (the 'pricing page CTA') predicted long-term retention better than the actual trial start. They discuss how to audit your own journey for hidden micro-conversion signals, why…
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