Telling the Story of Terminus from Lauren Patrick the Storyteller
Listen in when we'll discuss The Power of Storytelling in B2B Marketing. Host Matt Heinz talks with Lauren Patrick about:
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How Terminus led the charge into ABM
Why storytelling is an important function of branding for startups
Why aligning content to every stage of the customer journey is so important
Why Customers don’t care about you until you care about them
Defining a Revenue Focused Marketer
Why people want to hear stories they care about
Lauren Patrick, Storyteller at Terminus.
Lauren Patrick is the Storyteller at Terminus, and Editor at PrettySouthern.com. She was employee…
The skinny
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