Neighbors Not Numbers: A Multi-Million-Dollar Campaign
In today's episode, NCPA SVP of Public Affairs Jack Mozloom speaks with CEO Douglas Hoey and Jamey Bowers, a partner at Berman and Company, about the launch of Neighbors Not Numbers, a nation-wide multi-media branding campaign. They discuss NCPA's motivation for the campaign and give insights into the ad structures and options for NCPA member participation. Neighbors Not Numbers is a multi-year effort investing millions into community pharmacy branding across social media, television, and radio.
For more information: https://ncpa.org/neighbors-not-numbers-branding-campaign
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