How to Write Client Communication Emails Without Stress — Bringing Back the 3 Ps [Client Communication]

Business-First Creatives: Client Experience & Systems for Service Providers · Jun 30, 2026 · 10m

So it's been a hot minute since I ranted about client communication, y'all. In this replay of episode 204, I'm breaking down the three things every single client email needs — automated or not — to actually get read: purpose, personality, and preview.

I'll walk you through how to title your email templates by purpose (hint: your clients never see the title, so make it work for you), why a Schitt's Creek GIF might be doing more for your client relationships than you think, and the one question every email should answer before your client even has to ask it: what happens next?

Plus, your…