Latest / Leveraging Thought Leadership

Mastering the Pitch: How to Capture Attention and Persuade with Purpose | Joanne Tombrakos | 601
What does it take to grab your audience's attention in the first few seconds?
Bill Sherman explores the art of pitching with Joanne Tombrakos, storyteller, marketing strategist, NYU professor, podcaster and writer. and expert in crafting powerful messages. Joanne breaks down the misconception that pitching is just about selling. Whether you're selling a product or an idea, the goal is the same: persuasion. It's about getting your audience to stop, listen, and invest time in your idea. Joanne shares the importance of setting the hook early and keeping people engaged by delivering value quickly…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.