Latest / Outside the Box with Asendia USA: The International e-Commerce Podcast / 10 part 1: The Impact of AI Technology with Global e-Commerce Shipping

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10 part 1: The Impact of AI Technology with Global e-Commerce Shipping · Outside the Box with Asendia USA: The International e-Commerce Podcast

• 0:00
  Welcome
• 0:00
  to
• 0:00
  Outside
• 0:01
  the
• 0:01
  Box
• 0:01
  with
• 0:01
  Asendia
• 0:02
  USA,
• 0:03
  a
• 0:03
  podcast
• 0:04
  educating
• 0:04
  us
• 0:05
  based
• 0:05
  e
• 0:05
  tailers
• 0:05
  on
• 0:06
  international
• 0:06
  shipping
• 0:07
  topics
• 0:07
  and
• 0:07
  how
• 0:07
  they
• 0:08
  can
• 0:08
  expand
• 0:08
  their
• 0:08
  global
• 0:09
  e
• 0:09
  commerce
• 0:10
  footprint.
• 0:10
  Hello,
• 0:11
  everybody.
• 0:11
  This
• 0:11
  is
• 0:11
  Nick
• 0:12
  Agnetti,
• 0:13
  host
• 0:13
  of
• 0:14
  Outside
• 0:14
  the
• 0:14
  Box
• 0:15
  podcast
• 0:15
  with
• 0:15
  Asendia
• 0:15
  USA
• 0:16
  with
• 0:16
  my
• 0:16
  co
• 0:16
  host,
• 0:17
  John
• 0:17
  Walsh.
• 0:17
  Thank
• 0:18
  you.
• 0:18
  You're
• 0:18
  welcome.
• 0:19
  Special
• 0:20
  guest
• 0:20
  today,
• 0:20
  Jason
• 0:21
  Rowland,
• 0:21
  director,
• 0:22
  VP,
• 0:23
  maybe
• 0:23
  even
• 0:23
  president
• 0:24
  of
• 0:24
  compliance
• 0:24
  of
• 0:24
  Asendia
• 0:25
  USA
• 0:25
  and
• 0:25
  other
• 0:25
  subsidiaries.
• 0:26
  How
• 0:26
  are
• 0:27
  you?
• 0:27
  Good,
• 0:27
  how
• 0:27
  are
• 0:27
  you
• 0:28
  doing
• 0:28
  well,
• 0:28
  thank
• 0:28
  you.
• 0:29
  Thank
• 0:29
  you.
• 0:29
  Is
• 0:29
  your
• 0:29
  official
• 0:30
  title
• 0:30
  risk
• 0:31
  and
• 0:31
  compliance
• 0:31
  officer?
• 0:32
  It
• 0:32
  would
• 0:32
  be.
• 0:33
  Wow.
• 0:33
  You
• 0:34
  have
• 0:34
  many
• 0:34
  titles,
• 0:34
  though.
• 0:34
  I
• 0:35
  do.
• 0:35
  Director
• 0:36
  of
• 0:36
  compliance
• 0:37
  is
• 0:37
  one.
• 0:37
  Okay,
• 0:38
  how
• 0:38
  many
• 0:38
  do
• 0:38
  you
• 0:39
  have?
• 0:39
  How
• 0:39
  many
• 0:40
  titles
• 0:40
  do
• 0:40
  you
• 0:40
  have?
• 0:41
  One
• 0:41
  here
• 0:41
  for
• 0:41
  the
• 0:41
  US,
• 0:42
  one
• 0:42
  for
• 0:42
  Europe.
• 0:43
  Yeah.
• 0:44
  Don't
• 0:44
  you
• 0:44
  have
• 0:45
  one
• 0:45
  in
• 0:45
  Mexico,
• 0:46
  too,
• 0:46
  senor?
• 0:46
  Mexico
• 0:47
  compliance,
• 0:47
  senor.
• 0:48
  It's
• 0:48
  very
• 0:48
  country
• 0:49
  specific.
• 0:49
  I
• 0:49
  believe
• 0:49
  so,
• 0:50
  yeah.
• 0:51
  Wow.
• 0:52
  Gracias.
• 0:52
  Okay,
• 0:53
  so
• 0:54
  we
• 0:54
  are
• 0:55
  going
• 0:55
  to
• 0:55
  move
• 0:55
  forward
• 0:56
  today
• 0:56
  to
• 0:56
  have
• 0:56
  a
• 0:56
  very
• 0:57
  interesting
• 0:57
  conversation
• 0:58
  concerning
• 0:59
  compliance
• 1:00
  and
• 1:01
  maybe
• 1:01
  even,
• 1:02
  I
• 1:02
  don't
• 1:02
  know
• 1:02
  if
• 1:02
  we're
• 1:02
  going
• 1:02
  to
• 1:03
  breach
• 1:03
  into
• 1:03
  legality,
• 1:04
  but
• 1:04
  we've
• 1:04
  got
• 1:05
  a
• 1:05
  lot
• 1:05
  of
• 1:05
  things
• 1:05
  to
• 1:05
  get
• 1:06
  after,
• 1:06
  and
• 1:06
  I
• 1:06
  think
• 1:06
  we
• 1:06
  should
• 1:07
  start
• 1:07
  with.
• 1:08
  What
• 1:08
  do
• 1:08
  you
• 1:08
  think,
• 1:08
  John?
• 1:09
  HS
• 1:09
  codes.
• 1:10
  Is
• 1:10
  that
• 1:10
  okay
• 1:10
  with
• 1:11
  you
• 1:11
  or
• 1:11
  you
• 1:11
  want
• 1:11
  to
• 1:11
  go
• 1:11
  somewhere
• 1:12
  else?
• 1:13
  Sure.
• 1:13
  You
• 1:13
  want
• 1:13
  to
• 1:13
  walk
• 1:13
  down?
• 1:14
  We
• 1:15
  were
• 1:15
  just
• 1:15
  talking
• 1:15
  about.
• 1:15
  So
• 1:15
  go
• 1:16
  ahead.
• 1:16
  We
• 1:16
  were.
• 1:17
  Okay,
• 1:17
  so
• 1:19
  from
• 1:19
  the
• 1:19
  perspective
• 1:20
  of
• 1:20
  working
• 1:20
  with
• 1:20
  a
• 1:20
  shipper,
• 1:21
  right,
• 1:21
  an
• 1:21
  online
• 1:22
  brand,
• 1:22
  somebody
• 1:22
  that
• 1:23
  is
• 1:23
  shipping
• 1:23
  goods
• 1:24
  internationally,
• 1:24
  because
• 1:25
  a
• 1:26
  quick
• 1:26
  refresher
• 1:26
  for
• 1:26
  everybody,
• 1:27
  since
• 1:28
  I
• 1:28
  know
• 1:28
  that
• 1:28
  you
• 1:28
  all
• 1:29
  devoutly
• 1:29
  listen
• 1:29
  to
• 1:31
  our
• 1:31
  show
• 1:32
  and
• 1:32
  watch
• 1:32
  it
• 1:33
  and
• 1:33
  like
• 1:33
  it
• 1:33
  and
• 1:33
  subscribe
• 1:34
  and
• 1:34
  share
• 1:34
  it
• 1:35
  with
• 1:35
  your
• 1:35
  friends,
• 1:35
  your
• 1:35
  family
• 1:36
  and
• 1:36
  closest
• 1:37
  relatives,
• 1:38
  that
• 1:39
  we
• 1:39
  focus
• 1:39
  on
• 1:40
  helping
• 1:40
  online
• 1:40
  brands,
• 1:42
  making
• 1:42
  cross
• 1:43
  border
• 1:43
  shipping
• 1:43
  easier,
• 1:44
  cross
• 1:44
  border
• 1:45
  logistics
• 1:45
  easier.
• 1:46
  Right.
• 1:46
  And
• 1:46
  so
• 1:46
  one
• 1:47
  thing
• 1:47
  that's
• 1:47
  very
• 1:47
  vitally
• 1:48
  important,
• 1:48
  though,
• 1:49
  is
• 1:49
  understanding
• 1:50
  the
• 1:50
  importance
• 1:50
  of
• 1:50
  HS
• 1:51
  codes.
• 1:51
  So,
• 1:52
  Jason,
• 1:52
  can
• 1:52
  you
• 1:52
  talk
• 1:52
  to
• 1:52
  us
• 1:53
  a
• 1:53
  little
• 1:53
  bit
• 1:53
  about
• 1:53
  what
• 1:54
  they
• 1:54
  mean,
• 1:54
  what
• 1:54
  they
• 1:55
  represent,
• 1:55
  what
• 1:56
  the
• 1:56
  actual
• 1:56
  digits
• 1:57
  mean
• 1:57
  to
• 1:58
  different
• 1:58
  countries,
• 1:58
  different
• 1:59
  things.
• 1:59
  Yeah.
• 1:59
  All
• 2:00
  things.
• 2:01
  Obviously,
• 2:01
  when
• 2:01
  you're
• 2:02
  moving
• 2:02
  things
• 2:03
  internationally,
• 2:03
  there's
• 2:04
  ways
• 2:04
  that
• 2:05
  countries
• 2:05
  do
• 2:05
  import
• 2:06
  and
• 2:06
  export
• 2:06
  regulation.
• 2:07
  And
• 2:08
  one
• 2:08
  of
• 2:08
  the
• 2:08
  things
• 2:08
  that
• 2:08
  they
• 2:08
  have
• 2:08
  to
• 2:09
  do
• 2:09
  is
• 2:09
  make
• 2:09
  sure
• 2:09
  that
• 2:09
  the
• 2:09
  item
• 2:10
  that
• 2:10
  you're
• 2:10
  sending
• 2:12
  is
• 2:12
  properly
• 2:13
  coded,
• 2:13
  is
• 2:13
  properly
• 2:14
  taxed,
• 2:14
  is
• 2:14
  properly
• 2:15
  dutied,
• 2:16
  is
• 2:16
  safe
• 2:17
  to
• 2:17
  be
• 2:17
  transported
• 2:18
  on
• 2:18
  a
• 2:18
  plane,
• 2:18
  safe
• 2:19
  to
• 2:19
  be
• 2:19
  transported
• 2:20
  via
• 2:20
  ocean,
• 2:20
  or
• 2:20
  however
• 2:21
  the
• 2:22
  route
• 2:22
  is
• 2:22
  that
• 2:22
  you're
• 2:22
  looking
• 2:22
  to
• 2:22
  move
• 2:23
  it
• 2:23
  to
• 2:24
  make
• 2:24
  sure
• 2:24
  that
• 2:24
  the
• 2:24
  item
• 2:25
  that
• 2:25
  they're
• 2:25
  moving
• 2:26
  on
• 2:26
  your
• 2:26
  behalf
• 2:26
  is
• 2:27
  known.
• 2:28
  So
• 2:29
  one
• 2:29
  of
• 2:29
  the
• 2:29
  ways
• 2:29
  that
• 2:29
  they
• 2:29
  do
• 2:30
  that
• 2:30
  is
• 2:30
  they
• 2:30
  have
• 2:30
  this
• 2:31
  system
• 2:31
  called
• 2:31
  the
• 2:31
  HS
• 2:32
  code
• 2:32
  system.
• 2:32
  It's
• 2:32
  a
• 2:33
  harmonized
• 2:33
  tariff
• 2:34
  system
• 2:35
  globally.
• 2:35
  Right.
• 2:35
  Yeah.
• 2:36
  And
• 2:36
  the
• 2:36
  first
• 2:37
  six
• 2:37
  digits
• 2:37
  of
• 2:37
  that
• 2:38
  code
• 2:38
  are
• 2:38
  an
• 2:39
  HS
• 2:39
  code.
• 2:39
  And
• 2:39
  that
• 2:39
  code
• 2:40
  is
• 2:40
  going
• 2:40
  to
• 2:40
  tell
• 2:41
  the
• 2:41
  inbound
• 2:42
  customs
• 2:43
  authority
• 2:43
  exactly
• 2:44
  what
• 2:44
  this
• 2:44
  item
• 2:45
  is
• 2:45
  that
• 2:45
  you're
• 2:46
  sending.
• 2:46
  Is
• 2:46
  it
• 2:47
  clothing?
• 2:49
  Is
• 2:49
  it
• 2:49
  a
• 2:49
  mahogany
• 2:50
  table?
• 2:50
  Is
• 2:51
  it
• 2:51
  a
• 2:51
  fridge?
• 2:52
  Whatever
• 2:52
  the
• 2:52
  item
• 2:53
  is
• 2:53
  is
• 2:53
  gonna
• 2:53
  have
• 2:53
  a
• 2:53
  code
• 2:54
  associated
• 2:54
  with
• 2:54
  it.
• 2:55
  It's
• 2:55
  not
• 2:56
  too
• 2:56
  far
• 2:56
  removed
• 2:56
  from,
• 2:57
  like,
• 2:57
  a
• 2:57
  sku
• 2:57
  or
• 2:58
  a
• 2:58
  barcode
• 2:59
  that
• 2:59
  you
• 2:59
  would
• 2:59
  imagine
• 3:00
  would
• 3:00
  be
• 3:01
  necessary
• 3:01
  to
• 3:01
  do
• 3:01
  that
• 3:01
  kind
• 3:01
  of
• 3:01
  a
• 3:02
  transaction.
• 3:02
  It's
• 3:02
  an
• 3:03
  individually
• 3:04
  specific
• 3:04
  number
• 3:04
  for
• 3:05
  each
• 3:05
  type
• 3:05
  of
• 3:05
  item
• 3:06
  that
• 3:06
  they
• 3:06
  know.
• 3:07
  This
• 3:07
  is
• 3:07
  what
• 3:08
  we
• 3:08
  should
• 3:08
  expect
• 3:08
  to
• 3:08
  see
• 3:08
  in
• 3:09
  this
• 3:09
  box
• 3:09
  if
• 3:09
  we
• 3:09
  were
• 3:10
  to
• 3:10
  open
• 3:10
  it
• 3:10
  up.
• 3:10
  It's
• 3:10
  an
• 3:11
  interesting
• 3:11
  perspective.
• 3:12
  Yes.
• 3:12
  Cause
• 3:12
  those
• 3:12
  first
• 3:13
  six
• 3:13
  digits
• 3:13
  are
• 3:13
  gonna
• 3:13
  be
• 3:14
  the
• 3:14
  item.
• 3:15
  Right.
• 3:15
  It's
• 3:15
  going
• 3:15
  to
• 3:15
  be
• 3:16
  generic,
• 3:17
  universal
• 3:17
  to
• 3:18
  every
• 3:19
  country,
• 3:19
  standardized.
• 3:19
  They
• 3:19
  all
• 3:20
  use
• 3:20
  the
• 3:20
  same
• 3:20
  six
• 3:21
  digits.
• 3:22
  After
• 3:23
  that,
• 3:23
  you
• 3:23
  can
• 3:24
  get
• 3:24
  more
• 3:24
  specific.
• 3:25
  And
• 3:25
  then
• 3:26
  those
• 3:26
  are
• 3:26
  where
• 3:26
  we
• 3:26
  get
• 3:26
  into
• 3:27
  the
• 3:28
  up
• 3:28
  to
• 3:28
  eight
• 3:28
  digits
• 3:29
  or
• 3:29
  up
• 3:29
  to
• 3:29
  ten
• 3:29
  digits.
• 3:30
  And
• 3:30
  those
• 3:30
  are
• 3:31
  for
• 3:31
  more
• 3:32
  country
• 3:32
  specific
• 3:33
  items
• 3:33
  where
• 3:34
  countries
• 3:34
  will
• 3:34
  have
• 3:34
  different
• 3:34
  interpretations
• 3:35
  of
• 3:36
  the
• 3:36
  types
• 3:36
  of
• 3:37
  items
• 3:37
  that
• 3:37
  they
• 3:37
  will
• 3:37
  and
• 3:37
  won't
• 3:38
  accept.
• 3:38
  Right.
• 3:39
  So
• 3:39
  some
• 3:39
  countries,
• 3:39
  I
• 3:40
  can
• 3:40
  send
• 3:41
  dog
• 3:41
  food
• 3:41
  from
• 3:42
  the
• 3:42
  United
• 3:42
  States
• 3:42
  into
• 3:43
  some
• 3:43
  countries,
• 3:43
  and
• 3:43
  I
• 3:43
  can't
• 3:44
  send
• 3:44
  it
• 3:44
  to
• 3:44
  others.
• 3:45
  Like
• 3:45
  Canada.
• 3:45
  Like
• 3:46
  Canada
• 3:46
  specifically,
• 3:46
  yes.
• 3:48
  So
• 3:48
  if
• 3:50
  those
• 3:50
  six
• 3:51
  and
• 3:51
  eight
• 3:51
  digit
• 3:52
  extensions
• 3:52
  of
• 3:52
  an
• 3:52
  HS
• 3:53
  code
• 3:53
  are
• 3:53
  country
• 3:53
  specific
• 3:54
  and
• 3:54
  really
• 3:54
  let
• 3:55
  them
• 3:55
  get
• 3:56
  granular
• 3:56
  on.
• 3:57
  Yes.
• 3:58
  This
• 3:58
  is
• 3:58
  a
• 3:58
  cotton
• 3:59
  t
• 3:59
  shirt,
• 4:00
  but
• 4:00
  it's
• 4:00
  a
• 4:01
  50%
• 4:02
  synthetic
• 4:03
  blend
• 4:03
  as
• 4:03
  opposed
• 4:04
  to
• 4:04
  just
• 4:05
  a
• 4:05
  straight
• 4:05
  cotton
• 4:05
  t
• 4:05
  shirt.
• 4:06
  Or
• 4:06
  it's
• 4:06
  made
• 4:07
  from
• 4:08
  other
• 4:08
  agricultural
• 4:09
  byproducts,
• 4:09
  like
• 4:09
  silk,
• 4:10
  or,
• 4:11
  you
• 4:12
  know,
• 4:12
  something
• 4:12
  that
• 4:13
  is
• 4:13
  either
• 4:13
  chemically
• 4:14
  made
• 4:14
  or
• 4:14
  something
• 4:14
  that
• 4:14
  is
• 4:15
  naturally
• 4:15
  occurring,
• 4:15
  like
• 4:16
  fur
• 4:16
  or
• 4:16
  silk
• 4:16
  or
• 4:16
  something
• 4:17
  like
• 4:17
  that.
• 4:17
  So
• 4:17
  it
• 4:17
  allows
• 4:18
  you
• 4:18
  to
• 4:18
  get
• 4:18
  really
• 4:18
  granular
• 4:19
  on
• 4:20
  what
• 4:20
  your
• 4:21
  item
• 4:21
  is
• 4:21
  so
• 4:21
  that
• 4:22
  it
• 4:22
  can
• 4:22
  be
• 4:22
  taxed
• 4:22
  properly,
• 4:23
  so
• 4:23
  that
• 4:23
  it
• 4:23
  can
• 4:23
  be
• 4:24
  imported
• 4:24
  properly,
• 4:26
  and
• 4:26
  then
• 4:27
  everyone
• 4:27
  knows
• 4:27
  exactly
• 4:28
  what
• 4:28
  they're
• 4:28
  expecting,
• 4:29
  because
• 4:29
  there's
• 4:30
  obviously
• 4:32
  different
• 4:32
  thoughts
• 4:32
  on.
• 4:33
  On
• 4:33
  agriculture.
• 4:34
  Right.
• 4:34
  If
• 4:34
  it's
• 4:34
  an
• 4:35
  animal
• 4:35
  byproduct
• 4:35
  or
• 4:36
  something
• 4:36
  like
• 4:36
  that,
• 4:37
  they
• 4:37
  don't
• 4:37
  want
• 4:37
  it.
• 4:38
  Or
• 4:38
  they.
• 4:38
  They
• 4:38
  do
• 4:39
  want
• 4:39
  it,
• 4:39
  or
• 4:39
  they
• 4:39
  want
• 4:39
  to
• 4:39
  charge
• 4:40
  more
• 4:40
  forwarders,
• 4:40
  that
• 4:40
  kind
• 4:40
  of
• 4:41
  thing.
• 4:41
  I
• 4:41
  mean,
• 4:41
  what's
• 4:41
  the
• 4:41
  latest
• 4:42
  on
• 4:42
  the
• 4:42
  fur
• 4:42
  trades?
• 4:45
  I'm
• 4:45
  kidding.
• 4:45
  Yeah.
• 4:46
  You
• 4:46
  wouldn't
• 4:46
  think
• 4:46
  that
• 4:46
  it
• 4:46
  would
• 4:47
  be
• 4:47
  one
• 4:47
  of
• 4:47
  those
• 4:47
  things
• 4:47
  that
• 4:47
  would
• 4:48
  still
• 4:48
  be
• 4:48
  around
• 4:48
  or
• 4:48
  would
• 4:48
  still
• 4:49
  be
• 4:49
  necessary,
• 4:50
  but,
• 4:50
  yeah,
• 4:50
  it's.
• 4:51
  You
• 4:51
  can't.
• 4:51
  There
• 4:52
  are
• 4:52
  some
• 4:52
  countries
• 4:52
  where
• 4:52
  you
• 4:53
  can't
• 4:53
  just
• 4:53
  pick
• 4:53
  up
• 4:53
  and
• 4:54
  send
• 4:54
  them
• 4:54
  a
• 4:54
  fur
• 4:54
  coat.
• 4:55
  No.
• 4:56
  So
• 4:57
  one
• 4:57
  thing
• 4:57
  that
• 4:57
  seems
• 4:58
  to
• 4:58
  be
• 4:58
  an
• 4:58
  issue
• 4:58
  with
• 4:58
  supplements,
• 4:59
  right?
• 4:59
  Sure.
• 4:59
  Yeah.
• 5:00
  That
• 5:00
  seems
• 5:00
  to
• 5:00
  be
• 5:00
  the
• 5:00
  main
• 5:01
  one.
• 5:01
  That
• 5:01
  seemed
• 5:01
  to
• 5:01
  be
• 5:02
  a
• 5:02
  lot
• 5:02
  of
• 5:02
  confusion,
• 5:03
  I
• 5:03
  guess.
• 5:03
  Is
• 5:04
  that
• 5:04
  the
• 5:04
  right
• 5:04
  word
• 5:04
  or.
• 5:05
  Well,
• 5:06
  it's
• 5:06
  one
• 5:06
  of
• 5:06
  the
• 5:06
  areas
• 5:07
  where
• 5:07
  there's
• 5:07
  more
• 5:10
  varied
• 5:10
  differentiation
• 5:11
  between
• 5:11
  different
• 5:11
  countries,
• 5:12
  where
• 5:12
  some
• 5:12
  countries
• 5:13
  will
• 5:13
  allow,
• 5:13
  hey,
• 5:14
  man,
• 5:14
  send
• 5:14
  us
• 5:14
  whatever
• 5:14
  you
• 5:14
  want,
• 5:15
  it
• 5:15
  doesn't
• 5:15
  matter,
• 5:15
  we're
• 5:15
  good.
• 5:16
  Like,
• 5:16
  we'll
• 5:17
  worry
• 5:17
  about
• 5:17
  the
• 5:17
  value
• 5:18
  of
• 5:18
  it
• 5:18
  and
• 5:18
  deal
• 5:18
  with
• 5:18
  the
• 5:18
  tax
• 5:19
  and
• 5:19
  we'll
• 5:19
  have
• 5:20
  it
• 5:20
  delivered.
• 5:20
  But
• 5:21
  other
• 5:21
  countries
• 5:21
  say,
• 5:21
  no,
• 5:22
  we
• 5:22
  don't
• 5:22
  necessarily
• 5:22
  want
• 5:23
  our
• 5:23
  people
• 5:23
  having
• 5:24
  access
• 5:24
  to
• 5:24
  that
• 5:24
  kind
• 5:24
  of
• 5:25
  an
• 5:25
  item
• 5:25
  or
• 5:25
  that
• 5:26
  type
• 5:26
  of
• 5:26
  a
• 5:26
  supplement,
• 5:27
  or
• 5:27
  we'd
• 5:27
  rather
• 5:27
  them
• 5:27
  buy
• 5:28
  it
• 5:28
  domestically,
• 5:28
  so
• 5:29
  we
• 5:29
  won't
• 5:29
  allow
• 5:29
  import
• 5:30
  of
• 5:30
  that
• 5:30
  kind
• 5:30
  of
• 5:30
  a.
• 5:30
  Little
• 5:30
  more
• 5:31
  nationalistic
• 5:31
  mentality.
• 5:32
  Yeah.
• 5:33
  So
• 5:34
  that's,
• 5:34
  that's
• 5:35
  kind
• 5:35
  of
• 5:35
  the
• 5:35
  driving
• 5:35
  force
• 5:36
  behind
• 5:36
  the
• 5:36
  HS
• 5:36
  codes
• 5:37
  and
• 5:37
  what
• 5:37
  they
• 5:37
  are
• 5:37
  and
• 5:38
  why
• 5:38
  they're
• 5:38
  used
• 5:39
  in
• 5:39
  the
• 5:39
  international
• 5:39
  shipping
• 5:40
  community.
• 5:40
  So
• 5:41
  when
• 5:41
  you
• 5:41
  talk
• 5:41
  about
• 5:42
  them,
• 5:42
  they're
• 5:42
  so
• 5:42
  popular,
• 5:44
  everybody's
• 5:45
  on
• 5:45
  some.
• 5:45
  Well,
• 5:45
  they're
• 5:46
  required.
• 5:46
  Right.
• 5:47
  So
• 5:47
  in
• 5:47
  order
• 5:47
  to
• 5:47
  get
• 5:47
  your
• 5:48
  material
• 5:49
  accepted
• 5:49
  by
• 5:49
  a
• 5:50
  customs
• 5:50
  authority,
• 5:51
  it's
• 5:51
  one
• 5:51
  of
• 5:51
  the
• 5:52
  line
• 5:52
  items
• 5:52
  in
• 5:52
  the
• 5:53
  data
• 5:53
  that
• 5:53
  has
• 5:53
  to
• 5:53
  be
• 5:53
  there.
• 5:54
  And
• 5:55
  before.
• 5:56
  So
• 5:57
  internationally,
• 5:57
  we
• 5:57
  started
• 5:58
  with
• 5:58
  a
• 5:58
  regulation
• 5:59
  called
• 5:59
  ics
• 6:00
  two,
• 6:00
  and
• 6:00
  that's
• 6:00
  really
• 6:01
  where
• 6:01
  a
• 6:01
  lot
• 6:01
  of
• 6:01
  this
• 6:01
  stuff
• 6:02
  started
• 6:02
  to
• 6:02
  pop
• 6:02
  up
• 6:02
  and.
• 6:03
  And
• 6:03
  words
• 6:04
  like
• 6:04
  HS
• 6:04
  code
• 6:05
  became
• 6:05
  more
• 6:06
  common
• 6:06
  vernacular
• 6:07
  for
• 6:07
  the
• 6:07
  industry.
• 6:08
  Before,
• 6:09
  it
• 6:09
  didn't
• 6:09
  really
• 6:09
  matter.
• 6:09
  Nobody
• 6:10
  was
• 6:10
  really
• 6:10
  looking
• 6:11
  to
• 6:11
  see
• 6:11
  what
• 6:11
  these
• 6:12
  items
• 6:12
  were
• 6:12
  to
• 6:12
  make
• 6:13
  sure
• 6:13
  that
• 6:13
  the
• 6:13
  item
• 6:13
  in
• 6:13
  the
• 6:13
  box
• 6:14
  was
• 6:14
  what
• 6:15
  was
• 6:15
  on
• 6:15
  the
• 6:15
  paperwork
• 6:16
  for
• 6:16
  the.
• 6:16
  Really.
• 6:17
  So
• 6:17
  ics
• 6:17
  two
• 6:18
  was
• 6:18
  a
• 6:18
  pivot?
• 6:18
  Ics
• 6:19
  two
• 6:19
  was
• 6:19
  definitely
• 6:19
  a
• 6:20
  pivot
• 6:20
  point
• 6:20
  where
• 6:20
  now
• 6:20
  all
• 6:20
  of
• 6:21
  a
• 6:21
  sudden,
• 6:21
  customs
• 6:21
  authorities
• 6:22
  are
• 6:23
  looking
• 6:23
  at
• 6:23
  the
• 6:23
  data,
• 6:24
  they
• 6:24
  are
• 6:25
  rejecting
• 6:25
  items.
• 6:26
  If
• 6:26
  they
• 6:27
  do
• 6:27
  spot
• 6:27
  checks
• 6:28
  and
• 6:28
  they
• 6:28
  find
• 6:28
  out
• 6:28
  that
• 6:28
  the
• 6:28
  item
• 6:29
  in
• 6:29
  the
• 6:29
  box
• 6:29
  is
• 6:29
  not
• 6:30
  the
• 6:30
  one
• 6:30
  you
• 6:30
  said
• 6:30
  it
• 6:30
  was
• 6:31
  in
• 6:31
  the
• 6:31
  data.
• 6:32
  Great.
• 6:32
  Now
• 6:32
  this
• 6:32
  item
• 6:33
  is
• 6:33
  going
• 6:33
  to
• 6:33
  be
• 6:33
  on
• 6:33
  hold
• 6:33
  and
• 6:34
  it's
• 6:34
  not
• 6:34
  going
• 6:34
  to
• 6:34
  get
• 6:34
  to
• 6:34
  its
• 6:35
  final
• 6:35
  destination
• 6:35
  until
• 6:36
  you
• 6:37
  rectify
• 6:37
  the
• 6:39
  issue
• 6:39
  with
• 6:39
  the
• 6:39
  data
• 6:40
  and
• 6:41
  change
• 6:41
  the
• 6:41
  code
• 6:41
  or
• 6:42
  resend
• 6:43
  it
• 6:43
  over
• 6:43
  again,
• 6:43
  depending
• 6:44
  on
• 6:44
  what
• 6:44
  it
• 6:44
  is.
• 6:45
  Let's
• 6:45
  let
• 6:45
  every.
• 6:45
  Ics
• 6:46
  two.
• 6:46
  Do
• 6:46
  you
• 6:46
  want
• 6:46
  to
• 6:47
  just
• 6:47
  explain
• 6:48
  what
• 6:48
  it
• 6:48
  stands
• 6:48
  for?
• 6:49
  Yeah,
• 6:50
  it's
• 6:50
  a
• 6:51
  international
• 6:52
  customs
• 6:53
  regulation
• 6:54
  that
• 6:54
  deals
• 6:54
  with
• 6:54
  mainly
• 6:55
  material
• 6:56
  into
• 6:56
  the
• 6:57
  European
• 6:57
  Union,
• 6:59
  and
• 6:59
  it's
• 6:59
  their
• 6:59
  kind
• 7:00
  of
• 7:00
  attempt
• 7:01
  at
• 7:02
  getting
• 7:02
  hold
• 7:03
  of
• 7:04
  what
• 7:04
  was
• 7:05
  previously
• 7:06
  a
• 7:06
  real
• 7:06
  wild
• 7:06
  west
• 7:07
  type
• 7:07
  because
• 7:07
  the.
• 7:08
  First
• 7:08
  version
• 7:08
  had
• 7:09
  to
• 7:09
  deal
• 7:09
  with
• 7:09
  more
• 7:09
  commercial
• 7:11
  material.
• 7:11
  The
• 7:11
  second
• 7:12
  version,
• 7:12
  which
• 7:12
  is
• 7:12
  the
• 7:12
  two
• 7:12
  import
• 7:13
  control
• 7:13
  system
• 7:13
  two,
• 7:14
  has
• 7:14
  to
• 7:14
  deal
• 7:14
  with
• 7:15
  individual
• 7:15
  direct
• 7:15
  to
• 7:15
  consumer
• 7:16
  goods.
• 7:17
  And
• 7:18
  that's
• 7:18
  where
• 7:18
  the
• 7:18
  control.
• 7:19
  It's
• 7:19
  an
• 7:19
  extra
• 7:20
  added
• 7:20
  security
• 7:20
  measure
• 7:21
  to
• 7:21
  help
• 7:21
  keep
• 7:21
  EU
• 7:22
  citizens
• 7:22
  safe.
• 7:24
  I
• 7:24
  think
• 7:25
  it's
• 7:25
  very
• 7:25
  interesting
• 7:26
  because
• 7:27
  it
• 7:27
  was
• 7:27
  a
• 7:27
  huge.
• 7:27
  There
• 7:28
  was
• 7:28
  a
• 7:28
  huge
• 7:28
  lead
• 7:28
  up
• 7:29
  or
• 7:29
  build
• 7:29
  up
• 7:29
  to
• 7:29
  it.
• 7:29
  And
• 7:30
  then
• 7:30
  all
• 7:30
  of
• 7:30
  a
• 7:30
  sudden
• 7:30
  it
• 7:30
  was
• 7:31
  like,
• 7:32
  well,
• 7:32
  nothing's
• 7:32
  really
• 7:33
  happening.
• 7:33
  And
• 7:33
  now
• 7:34
  we
• 7:34
  find
• 7:34
  out
• 7:34
  that,
• 7:34
  okay,
• 7:35
  now
• 7:35
  we're
• 7:35
  actually
• 7:36
  going
• 7:36
  to
• 7:36
  start
• 7:36
  policing
• 7:36
  this
• 7:37
  more,
• 7:37
  going
• 7:37
  into
• 7:37
  probably
• 7:38
  Q
• 7:38
  four,
• 7:38
  or
• 7:39
  has
• 7:39
  it
• 7:39
  even.
• 7:39
  Has
• 7:39
  it
• 7:40
  started
• 7:40
  already?
• 7:40
  So,
• 7:40
  yeah,
• 7:41
  it's.
• 7:41
  It's
• 7:41
  officially
• 7:42
  up
• 7:42
  and
• 7:42
  running.
• 7:43
  The
• 7:44
  problem
• 7:44
  is
• 7:44
  that
• 7:45
  different
• 7:46
  inbound
• 7:47
  countries
• 7:47
  have
• 7:47
  been
• 7:48
  turning
• 7:48
  it
• 7:48
  on
• 7:48
  slowly.
• 7:49
  Okay.
• 7:50
  Right.
• 7:50
  Where
• 7:50
  they're
• 7:50
  actually
• 7:51
  doing
• 7:51
  these
• 7:51
  checks
• 7:52
  now,
• 7:52
  spot
• 7:52
  checks,
• 7:53
  inbound
• 7:53
  to
• 7:53
  the
• 7:53
  EU,
• 7:54
  inbound
• 7:54
  into
• 7:54
  the
• 7:54
  Eudez,
• 7:56
  a
• 7:57
  more
• 7:57
  robust
• 7:57
  check
• 7:58
  of
• 7:58
  these
• 7:58
  things
• 7:58
  that
• 7:58
  are
• 7:58
  going
• 7:59
  on,
• 7:59
  it
• 7:59
  could
• 7:59
  even
• 7:59
  reach
• 7:59
  up
• 8:00
  to
• 8:00
  100%
• 8:00
  where
• 8:01
  if
• 8:01
  you're
• 8:01
  not
• 8:02
  having
• 8:02
  your
• 8:03
  HS
• 8:03
  code
• 8:03
  match
• 8:04
  your
• 8:04
  item
• 8:04
  description
• 8:05
  or
• 8:05
  physically
• 8:05
  what's
• 8:06
  in
• 8:06
  the
• 8:06
  box,
• 8:07
  they
• 8:07
  could
• 8:07
  start
• 8:08
  enforcing
• 8:08
  it
• 8:09
  at
• 8:09
  a
• 8:09
  level
• 8:09
  of
• 8:09
  100%
• 8:10
  to
• 8:10
  say
• 8:10
  that
• 8:11
  nothing
• 8:11
  is
• 8:11
  going
• 8:11
  to
• 8:11
  come
• 8:12
  in
• 8:12
  to
• 8:12
  our
• 8:12
  country
• 8:13
  unless
• 8:13
  it
• 8:13
  has
• 8:14
  a
• 8:15
  valid
• 8:15
  and
• 8:15
  applicable
• 8:16
  HS
• 8:16
  code
• 8:16
  and
• 8:17
  that
• 8:17
  that
• 8:17
  code
• 8:17
  matches
• 8:18
  what
• 8:18
  we're
• 8:18
  physically
• 8:18
  seeing
• 8:19
  in
• 8:19
  the
• 8:19
  box.
• 8:19
  Gosh,
• 8:19
  that's
• 8:20
  so
• 8:20
  significant.
• 8:20
  It's
• 8:21
  going
• 8:21
  to.
• 8:21
  It's
• 8:21
  going
• 8:21
  to
• 8:21
  get
• 8:22
  more
• 8:22
  and
• 8:22
  more
• 8:23
  cumbersome,
• 8:24
  I
• 8:24
  guess,
• 8:24
  for
• 8:24
  companies
• 8:25
  in
• 8:25
  chiprester
• 8:25
  to
• 8:26
  deal
• 8:26
  with
• 8:26
  in
• 8:26
  terms
• 8:26
  of
• 8:26
  how
• 8:27
  they're
• 8:27
  going
• 8:27
  to
• 8:27
  move
• 8:27
  their
• 8:27
  things
• 8:27
  internationally.
• 8:29
  It's
• 8:29
  definitely
• 8:30
  going
• 8:30
  to
• 8:30
  be
• 8:30
  a
• 8:30
  wake
• 8:30
  up
• 8:31
  call
• 8:31
  for
• 8:31
  a
• 8:31
  lot
• 8:31
  of
• 8:31
  companies
• 8:32
  if
• 8:32
  they're
• 8:32
  not
• 8:33
  ahead
• 8:33
  of
• 8:33
  their
• 8:34
  catalogs
• 8:34
  and
• 8:34
  making
• 8:35
  sure
• 8:35
  that
• 8:35
  they
• 8:35
  have
• 8:35
  proper
• 8:36
  HS
• 8:36
  codes
• 8:36
  and
• 8:37
  more
• 8:37
  importantly,
• 8:38
  good
• 8:38
  HS
• 8:40
  capable
• 8:41
  descriptions.
• 8:42
  That's
• 8:42
  the
• 8:43
  thing.
• 8:44
  Not
• 8:44
  generic.
• 8:45
  Not
• 8:45
  generic.
• 8:46
  So
• 8:46
  you're
• 8:46
  not
• 8:46
  just
• 8:46
  going
• 8:47
  to
• 8:47
  be
• 8:47
  able
• 8:47
  to
• 8:47
  say
• 8:47
  merchandise
• 8:48
  or
• 8:49
  I
• 8:49
  car.
• 8:49
  Park
• 8:50
  or
• 8:50
  especially
• 8:51
  all
• 8:51
  these
• 8:51
  marketplaces.
• 8:52
  What
• 8:52
  about
• 8:52
  gift?
• 8:53
  I'm
• 8:53
  kidding.
• 8:56
  That's.
• 8:57
  That's
• 8:57
  definitely
• 8:57
  one
• 8:58
  of
• 8:58
  the
• 8:58
  famous
• 8:58
  examples.
• 8:59
  Of
• 8:59
  what
• 8:59
  we
• 8:59
  used
• 8:59
  to
• 8:59
  be
• 8:59
  able
• 9:00
  to
• 9:00
  get
• 9:00
  away
• 9:00
  with
• 9:00
  all
• 9:01
  the
• 9:01
  time.
• 9:01
  We're
• 9:01
  not
• 9:01
  gonna
• 9:02
  be
• 9:02
  able
• 9:02
  to
• 9:02
  do
• 9:02
  that
• 9:02
  anymore.
• 9:03
  Yeah,
• 9:05
  no,
• 9:05
  no,
• 9:05
  I
• 9:05
  was
• 9:05
  just
• 9:06
  so,
• 9:06
  so
• 9:06
  on
• 9:07
  that.
• 9:07
  So
• 9:07
  that
• 9:07
  was
• 9:08
  ics
• 9:08
  two
• 9:09
  was
• 9:09
  implemented
• 9:10
  as
• 9:10
  a
• 9:10
  go
• 9:10
  live.
• 9:10
  I
• 9:10
  think
• 9:10
  it
• 9:11
  was
• 9:11
  March
• 9:11
  of
• 9:11
  202-220-2322
• 9:15
  yeah,
• 9:15
  right.
• 9:16
  Something
• 9:16
  like
• 9:16
  over
• 9:17
  here.
• 9:17
  Yeah.
• 9:17
  So.
• 9:18
  And
• 9:18
  then,
• 9:19
  you
• 9:19
  know,
• 9:19
  because
• 9:20
  we
• 9:20
  were
• 9:21
  coached
• 9:21
  to
• 9:21
  basically
• 9:22
  just
• 9:22
  be
• 9:22
  really
• 9:23
  diligent
• 9:23
  with
• 9:23
  our
• 9:23
  clients
• 9:24
  and
• 9:24
  make
• 9:24
  sure
• 9:24
  that
• 9:24
  we
• 9:24
  were
• 9:25
  doing
• 9:25
  catalog
• 9:25
  reviews
• 9:26
  and
• 9:26
  looking
• 9:26
  at
• 9:27
  if
• 9:27
  we
• 9:27
  were
• 9:27
  to
• 9:27
  pull
• 9:27
  batch
• 9:28
  tracking
• 9:28
  and
• 9:29
  look
• 9:29
  at
• 9:29
  it
• 9:30
  on
• 9:30
  a
• 9:30
  granular
• 9:31
  level,
• 9:31
  like
• 9:31
  you
• 9:31
  mentioned,
• 9:32
  to
• 9:32
  say,
• 9:32
  hey,
• 9:33
  you're
• 9:33
  not
• 9:33
  even
• 9:33
  giving
• 9:34
  us
• 9:34
  HS
• 9:34
  codes,
• 9:35
  so
• 9:35
  at
• 9:35
  least
• 9:36
  give
• 9:36
  us
• 9:36
  a
• 9:36
  six
• 9:36
  digit,
• 9:37
  you
• 9:37
  know
• 9:37
  what
• 9:37
  I
• 9:37
  mean?
• 9:37
  At
• 9:37
  least
• 9:38
  give
• 9:38
  us
• 9:38
  something.
• 9:40
  So
• 9:40
  I
• 9:40
  think
• 9:40
  it's
• 9:40
  really
• 9:41
  important
• 9:41
  for
• 9:42
  the
• 9:42
  listeners
• 9:42
  and
• 9:43
  potentially
• 9:43
  viewers
• 9:43
  out
• 9:44
  there
• 9:44
  to
• 9:44
  know
• 9:44
  that,
• 9:45
  you
• 9:46
  know,
• 9:46
  I'm
• 9:46
  not
• 9:46
  just
• 9:46
  trying
• 9:47
  to
• 9:47
  be
• 9:47
  a
• 9:47
  pain
• 9:47
  in
• 9:47
  the
• 9:47
  butt.
• 9:47
  If
• 9:47
  you're
• 9:48
  one
• 9:48
  of
• 9:48
  my
• 9:48
  clients
• 9:48
  that
• 9:49
  I
• 9:49
  am
• 9:49
  trying
• 9:50
  to
• 9:50
  make
• 9:50
  it
• 9:50
  so
• 9:50
  that
• 9:50
  way,
• 9:51
  ultimately
• 9:52
  what
• 9:52
  it's
• 9:52
  going
• 9:52
  to
• 9:52
  come
• 9:52
  down
• 9:52
  to
• 9:52
  is
• 9:53
  this.
• 9:53
  It's
• 9:53
  going
• 9:53
  to
• 9:54
  come
• 9:54
  down
• 9:54
  to
• 9:54
  either
• 9:54
  a
• 9:55
  good,
• 9:56
  a
• 9:56
  better,
• 9:56
  or
• 9:56
  a
• 9:56
  poor
• 9:57
  customer
• 9:57
  experience.
• 9:57
  Sure.
• 9:58
  So
• 9:58
  it's
• 9:58
  going
• 9:58
  to
• 9:59
  be,
• 9:59
  you
• 9:59
  know,
• 9:59
  we
• 9:59
  haven't
• 9:59
  even
• 9:59
  gotten
• 10:00
  into,
• 10:01
  you
• 10:01
  know,
• 10:02
  I
• 10:02
  registrations
• 10:03
  and
• 10:04
  those
• 10:04
  impacts
• 10:05
  we're
• 10:05
  talking
• 10:06
  about
• 10:06
  just
• 10:06
  security
• 10:06
  measures
• 10:07
  right
• 10:07
  now
• 10:07
  in
• 10:07
  terms
• 10:07
  of
• 10:08
  what,
• 10:08
  you
• 10:08
  know,
• 10:08
  customs
• 10:09
  authorities
• 10:10
  are
• 10:10
  requiring
• 10:11
  for
• 10:11
  shipments
• 10:11
  going
• 10:11
  to
• 10:11
  the
• 10:11
  Eudez.
• 10:12
  EU
• 10:12
  is
• 10:13
  home
• 10:13
  to
• 10:14
  top,
• 10:14
  you
• 10:14
  know,
• 10:15
  number
• 10:15
  three
• 10:16
  largest
• 10:16
  e
• 10:16
  commerce
• 10:17
  market
• 10:17
  globally
• 10:17
  is
• 10:17
  the
• 10:18
  UK.
• 10:18
  And
• 10:18
  then
• 10:19
  from
• 10:19
  there,
• 10:19
  Germany,
• 10:20
  I
• 10:20
  think
• 10:20
  is
• 10:20
  number
• 10:20
  five
• 10:21
  or
• 10:21
  number
• 10:21
  four,
• 10:22
  maybe
• 10:22
  number
• 10:23
  four
• 10:23
  or
• 10:23
  five,
• 10:23
  one
• 10:23
  of
• 10:23
  the
• 10:23
  two.
• 10:24
  And
• 10:24
  then,
• 10:24
  you
• 10:24
  know,
• 10:24
  a
• 10:24
  bunch
• 10:25
  of
• 10:25
  the
• 10:25
  EU
• 10:25
  countries
• 10:26
  are
• 10:26
  in
• 10:26
  there,
• 10:26
  too.
• 10:27
  Yes.
• 10:27
  So
• 10:28
  I
• 10:28
  mean,
• 10:29
  to
• 10:30
  make
• 10:30
  a
• 10:30
  long
• 10:30
  story
• 10:30
  longer.
• 10:31
  No,
• 10:31
  I'm
• 10:31
  just
• 10:31
  kidding.
• 10:31
  I'm
• 10:32
  not
• 10:32
  going
• 10:32
  to
• 10:32
  use
• 10:32
  that
• 10:32
  one.
• 10:32
  But
• 10:32
  I
• 10:33
  did
• 10:33
  hear
• 10:33
  that
• 10:33
  one
• 10:33
  today
• 10:33
  and
• 10:33
  I
• 10:34
  thought
• 10:34
  it
• 10:34
  was
• 10:34
  great.
• 10:35
  You
• 10:35
  dropped
• 10:35
  there.
• 10:36
  Hey,
• 10:37
  ten
• 10:38
  piece
• 10:38
  coming
• 10:38
  your
• 10:38
  way.
• 10:39
  Ten
• 10:39
  piece
• 10:39
  coming
• 10:40
  your
• 10:40
  way.
• 10:42
  No,
• 10:43
  but
• 10:43
  it's
• 10:44
  so
• 10:44
  important
• 10:44
  if
• 10:44
  you're
• 10:45
  listening
• 10:45
  and
• 10:45
  if
• 10:46
  you're
• 10:46
  watching
• 10:47
  that,
• 10:47
  if
• 10:47
  you
• 10:48
  do
• 10:48
  not
• 10:48
  have
• 10:49
  your,
• 10:49
  you
• 10:49
  know,
• 10:50
  your
• 10:50
  catalog
• 10:50
  up
• 10:51
  to
• 10:51
  date
• 10:51
  with
• 10:51
  accurate
• 10:52
  HS
• 10:52
  codes,
• 10:53
  you
• 10:53
  got
• 10:53
  to
• 10:53
  get
• 10:53
  on
• 10:54
  that
• 10:54
  now,
• 10:54
  especially
• 10:54
  if
• 10:55
  you're
• 10:55
  shipping
• 10:55
  into
• 10:56
  the
• 10:56
  UK
• 10:56
  is
• 10:56
  probably
• 10:57
  a
• 10:57
  little
• 10:57
  different
• 10:58
  just
• 10:58
  because
• 10:58
  they're
• 10:58
  a
• 10:59
  Brexit,
• 10:59
  they're
• 10:59
  not
• 10:59
  really
• 10:59
  part
• 11:00
  of
• 11:00
  the
• 11:00
  EU.
• 11:00
  And
• 11:00
  the
• 11:00
  ics
• 11:01
  two
• 11:01
  is
• 11:01
  really
• 11:01
  more
• 11:02
  of
• 11:02
  an
• 11:02
  EU
• 11:03
  control.
• 11:03
  But
• 11:05
  I'm
• 11:05
  positive
• 11:05
  if
• 11:05
  you're
• 11:06
  shipping
• 11:06
  internationally,
• 11:06
  you're
• 11:07
  shipping
• 11:07
  to
• 11:07
  France,
• 11:08
  Germany,
• 11:08
  Spain,
• 11:09
  Italy,
• 11:10
  those
• 11:10
  countries.
• 11:10
  Right.
• 11:11
  And
• 11:11
  you
• 11:11
  got
• 11:11
  to
• 11:11
  have
• 11:12
  it
• 11:12
  together
• 11:12
  for
• 11:12
  those
• 11:12
  types
• 11:12
  of
• 11:13
  things.
• 11:13
  Yeah.
• 11:14
  It's
• 11:14
  going
• 11:14
  to
• 11:14
  be
• 11:14
  something
• 11:14
  where
• 11:15
  if
• 11:15
  you're
• 11:15
  not
• 11:16
  ahead
• 11:16
  of
• 11:16
  it
• 11:16
  now,
• 11:17
  just
• 11:17
  because
• 11:18
  the
• 11:18
  country
• 11:19
  that
• 11:19
  you're
• 11:19
  sending
• 11:19
  things
• 11:19
  to
• 11:20
  doesn't
• 11:20
  happen
• 11:20
  to
• 11:21
  be
• 11:21
  enforcing
• 11:21
  it
• 11:21
  yet,
• 11:22
  it's
• 11:22
  coming
• 11:22
  for
• 11:23
  sure.
• 11:23
  It's
• 11:23
  one
• 11:23
  of
• 11:23
  those
• 11:23
  things.
• 11:24
  It's
• 11:24
  going
• 11:24
  to
• 11:24
  come
• 11:24
  in,
• 11:25
  you're
• 11:25
  going
• 11:25
  to
• 11:25
  start
• 11:25
  seeing
• 11:26
  things
• 11:27
  questioned
• 11:27
  and
• 11:27
  rejected
• 11:28
  at
• 11:28
  the
• 11:28
  border
• 11:29
  if
• 11:29
  they
• 11:29
  don't
• 11:30
  have
• 11:30
  these
• 11:30
  things
• 11:30
  in
• 11:30
  place.
• 11:31
  Now.
• 11:31
  Do
• 11:32
  you
• 11:32
  notice
• 11:32
  a
• 11:32
  lot
• 11:32
  of
• 11:32
  customers
• 11:33
  confuse
• 11:33
  Skus
• 11:33
  with
• 11:34
  HS
• 11:34
  codes?
• 11:35
  A
• 11:35
  little
• 11:35
  bit.
• 11:36
  A
• 11:36
  little
• 11:36
  bit.
• 11:36
  But
• 11:37
  for
• 11:37
  the
• 11:37
  most
• 11:37
  part,
• 11:38
  everyone
• 11:38
  is
• 11:38
  starting
• 11:38
  to
• 11:39
  learn
• 11:39
  the
• 11:39
  difference
• 11:40
  between
• 11:40
  the
• 11:40
  two
• 11:40
  and
• 11:40
  they're
• 11:41
  starting
• 11:41
  to
• 11:41
  really
• 11:41
  because
• 11:42
  it's
• 11:42
  becoming
• 11:42
  more
• 11:43
  prevalent
• 11:43
  throughout
• 11:43
  the
• 11:43
  industry
• 11:44
  on.
• 11:45
  It's
• 11:46
  like
• 11:46
  a
• 11:46
  pain
• 11:46
  point
• 11:47
  now.
• 11:47
  Right.
• 11:47
  So
• 11:47
  things
• 11:48
  are
• 11:48
  starting
• 11:48
  to
• 11:48
  get
• 11:48
  stopped,
• 11:49
  which
• 11:49
  means
• 11:49
  companies
• 11:50
  are
• 11:50
  starting
• 11:50
  to
• 11:50
  have
• 11:50
  delays
• 11:51
  and
• 11:51
  then
• 11:51
  they
• 11:51
  want
• 11:51
  to
• 11:52
  know
• 11:52
  why
• 11:52
  and
• 11:52
  they
• 11:52
  want
• 11:52
  to
• 11:52
  fix
• 11:53
  it.
• 11:53
  So
• 11:53
  I
• 11:53
  think
• 11:53
  at
• 11:54
  this
• 11:54
  point
• 11:54
  they're
• 11:54
  starting
• 11:54
  to
• 11:54
  learn
• 11:55
  more
• 11:55
  of
• 11:55
  what
• 11:56
  this
• 11:56
  big
• 11:58
  scary
• 11:59
  thing
• 11:59
  in
• 11:59
  the
• 11:59
  corner
• 11:59
  is
• 12:00
  is
• 12:00
  these
• 12:00
  big
• 12:00
  hs
• 12:01
  codes
• 12:01
  that
• 12:01
  are
• 12:01
  starting
• 12:01
  to
• 12:02
  rear
• 12:02
  their
• 12:03
  head
• 12:03
  in
• 12:03
  terms
• 12:03
  of
• 12:03
  their
• 12:03
  logistics
• 12:04
  and
• 12:04
  it's
• 12:04
  starting
• 12:05
  to
• 12:05
  require
• 12:06
  solutions.
• 12:06
  I
• 12:07
  know
• 12:08
  we
• 12:08
  were
• 12:09
  going
• 12:09
  to
• 12:09
  have
• 12:09
  you
• 12:09
  on
• 12:09
  the
• 12:09
  podcast,
• 12:10
  talk
• 12:10
  about
• 12:10
  canon
• 12:11
  in
• 12:11
  that
• 12:11
  regard
• 12:11
  for
• 12:11
  a
• 12:11
  minute.
• 12:12
  Yeah.
• 12:12
  Canada
• 12:13
  specifically
• 12:14
  has
• 12:15
  more
• 12:15
  of
• 12:16
  the
• 12:16
  stringent
• 12:17
  requirements,
• 12:17
  right.
• 12:17
  So
• 12:18
  they
• 12:18
  want
• 12:18
  to
• 12:18
  see
• 12:18
  not
• 12:19
  only
• 12:19
  six
• 12:19
  digits,
• 12:19
  but
• 12:20
  then
• 12:20
  sometimes
• 12:20
  they
• 12:20
  want
• 12:20
  to
• 12:21
  see
• 12:21
  eight
• 12:21
  or
• 12:21
  ten
• 12:21
  digit.
• 12:22
  Right.
• 12:22
  Of
• 12:22
  their
• 12:23
  specific
• 12:23
  code
• 12:23
  for
• 12:23
  an
• 12:24
  item
• 12:24
  so
• 12:24
  that
• 12:24
  they
• 12:24
  can
• 12:25
  move
• 12:25
  that
• 12:25
  item
• 12:26
  more,
• 12:26
  more
• 12:27
  fluidly
• 12:27
  through
• 12:27
  their
• 12:28
  network.
• 12:29
  And
• 12:30
  it
• 12:30
  is
• 12:31
  one
• 12:31
  of
• 12:31
  those
• 12:31
  things
• 12:31
  where
• 12:31
  your
• 12:32
  companies
• 12:32
  are
• 12:32
  going
• 12:33
  to
• 12:33
  need
• 12:33
  a
• 12:34
  leg
• 12:34
  up.
• 12:34
  They're
• 12:34
  going
• 12:35
  to
• 12:35
  need
• 12:35
  a
• 12:35
  little
• 12:35
  help.
• 12:35
  They're
• 12:36
  going
• 12:36
  to
• 12:36
  need
• 12:37
  the
• 12:37
  ability
• 12:37
  to
• 12:38
  take
• 12:38
  their
• 12:38
  catalog
• 12:38
  to
• 12:39
  somebody
• 12:39
  and
• 12:39
  say,
• 12:39
  hey,
• 12:39
  listen,
• 12:40
  I
• 12:40
  have
• 12:40
  a
• 12:40
  six
• 12:41
  digit,
• 12:41
  but
• 12:41
  I
• 12:42
  need
• 12:42
  accuracy
• 12:43
  of
• 12:43
  up
• 12:43
  to,
• 12:43
  you
• 12:43
  know,
• 12:44
  90
• 12:44
  plus
• 12:44
  percent
• 12:45
  for
• 12:45
  eight
• 12:46
  and
• 12:46
  ten,
• 12:47
  you
• 12:47
  know,
• 12:47
  additional,
• 12:48
  additional
• 12:49
  codes.
• 12:49
  Right.
• 12:49
  So
• 12:50
  they
• 12:50
  want
• 12:50
  to
• 12:50
  see,
• 12:51
  you
• 12:51
  know,
• 12:51
  catalogs
• 12:52
  that
• 12:52
  are
• 12:52
  efficient
• 12:53
  and
• 12:53
  that
• 12:53
  they
• 12:53
  can
• 12:54
  send
• 12:54
  any
• 12:55
  item
• 12:55
  in
• 12:55
  that
• 12:55
  catalog
• 12:56
  up
• 12:56
  to
• 12:56
  Canada
• 12:56
  and
• 12:57
  have
• 12:57
  it
• 12:57
  cross
• 12:58
  a
• 12:58
  border
• 12:58
  and
• 12:58
  get
• 12:58
  delivered
• 12:59
  without,
• 13:00
  you
• 13:00
  know,
• 13:00
  delay
• 13:01
  or
• 13:01
  incurring
• 13:02
  additional
• 13:02
  costs
• 13:02
  from
• 13:02
  a
• 13:03
  customs
• 13:03
  broker
• 13:03
  or
• 13:03
  something
• 13:04
  like
• 13:04
  that
• 13:04
  that
• 13:04
  has
• 13:04
  to
• 13:04
  go
• 13:05
  in
• 13:05
  and
• 13:05
  do
• 13:05
  it
• 13:05
  manually
• 13:05
  or
• 13:06
  go
• 13:06
  in
• 13:06
  and
• 13:06
  adjust
• 13:07
  the
• 13:07
  data
• 13:07
  after
• 13:07
  the
• 13:08
  fact
• 13:08
  in
• 13:08
  order
• 13:08
  to,
• 13:09
  to
• 13:09
  help
• 13:09
  the
• 13:09
  clearance
• 13:09
  process
• 13:10
  out.
• 13:11
  What
• 13:11
  do
• 13:11
  you.
• 13:12
  So,
• 13:12
  okay,
• 13:13
  before
• 13:13
  we
• 13:14
  get
• 13:14
  too
• 13:14
  far,
• 13:14
  I
• 13:15
  think
• 13:15
  it's
• 13:15
  important
• 13:15
  to,
• 13:16
  I
• 13:16
  know
• 13:16
  I
• 13:16
  did
• 13:16
  like
• 13:16
  a
• 13:17
  very
• 13:17
  brief
• 13:17
  introduction,
• 13:18
  but
• 13:18
  maybe
• 13:19
  give
• 13:19
  the
• 13:19
  listeners
• 13:20
  and
• 13:20
  even
• 13:20
  viewers
• 13:21
  a
• 13:21
  little
• 13:21
  background
• 13:22
  on
• 13:22
  yourself
• 13:23
  just.
• 13:23
  To
• 13:24
  kind
• 13:24
  of,
• 13:24
  hey,
• 13:24
  you
• 13:24
  jumped
• 13:24
  right
• 13:25
  in.
• 13:25
  You
• 13:25
  need
• 13:25
  to
• 13:25
  give
• 13:25
  the
• 13:25
  guy
• 13:25
  a
• 13:26
  breath
• 13:26
  to
• 13:26
  talk.
• 13:26
  Bounce
• 13:27
  out.
• 13:27
  Well,
• 13:27
  let
• 13:27
  me
• 13:27
  tell
• 13:27
  you,
• 13:27
  you
• 13:28
  are
• 13:28
  a
• 13:28
  whole
• 13:28
  heap
• 13:28
  of
• 13:28
  help.
• 13:29
  So
• 13:29
  let
• 13:29
  me
• 13:30
  start
• 13:30
  with
• 13:30
  that.
• 13:31
  I
• 13:31
  have
• 13:31
  it
• 13:31
  right
• 13:31
  here,
• 13:32
  what
• 13:33
  he
• 13:33
  does.
• 13:33
  That's
• 13:33
  great.
• 13:34
  You
• 13:34
  didn't
• 13:34
  read
• 13:34
  it
• 13:34
  then
• 13:35
  while
• 13:35
  I
• 13:35
  jump
• 13:35
  right
• 13:36
  in.
• 13:36
  Okay.
• 13:36
  Do
• 13:37
  you
• 13:37
  mind
• 13:37
  sharing?
• 13:37
  Sure.
• 13:37
  Absolutely.
• 13:38
  Yeah.
• 13:39
  I
• 13:40
  came
• 13:40
  out
• 13:40
  of
• 13:40
  college
• 13:41
  and
• 13:41
  I
• 13:41
  started,
• 13:41
  right
• 13:42
  with
• 13:42
  the
• 13:43
  us
• 13:43
  government
• 13:45
  in
• 13:45
  doing
• 13:46
  transportation
• 13:46
  security
• 13:47
  with
• 13:47
  the
• 13:47
  TSA.
• 13:48
  And
• 13:48
  I
• 13:49
  did
• 13:49
  eleven
• 13:49
  years
• 13:50
  with
• 13:50
  the
• 13:50
  agency,
• 13:51
  last
• 13:52
  couple
• 13:52
  of
• 13:52
  which
• 13:52
  I
• 13:52
  was
• 13:53
  a
• 13:53
  lead
• 13:54
  transportation
• 13:54
  security
• 13:55
  inspector
• 13:55
  out
• 13:56
  of
• 13:56
  JFK
• 13:57
  where
• 13:58
  we
• 13:58
  were
• 13:58
  responsible
• 13:59
  for
• 13:59
  making
• 13:59
  sure
• 13:59
  that
• 13:59
  air
• 14:00
  carriers
• 14:00
  and
• 14:01
  the
• 14:01
  airport
• 14:01
  itself,
• 14:02
  like
• 14:02
  the
• 14:02
  airport
• 14:03
  authority,
• 14:04
  port
• 14:04
  Authority
• 14:05
  here
• 14:05
  in
• 14:05
  the
• 14:05
  US
• 14:06
  in
• 14:06
  New
• 14:07
  York,
• 14:08
  we're
• 14:09
  following
• 14:09
  all
• 14:10
  the
• 14:10
  applicable
• 14:11
  federal
• 14:11
  rules
• 14:11
  and
• 14:11
  regulations
• 14:12
  that
• 14:12
  go
• 14:12
  along
• 14:13
  with
• 14:13
  owning
• 14:13
  and
• 14:14
  operating
• 14:14
  an
• 14:14
  airport.
• 14:15
  Those
• 14:16
  rules
• 14:16
  trickle
• 14:16
  down
• 14:17
  to
• 14:17
  the
• 14:17
  air
• 14:17
  carriers
• 14:17
  themselves
• 14:18
  and
• 14:18
  passenger
• 14:18
  and
• 14:19
  cargo
• 14:19
  operations,
• 14:19
  and
• 14:20
  then
• 14:20
  also
• 14:21
  indirect
• 14:21
  air
• 14:21
  carriers
• 14:22
  like
• 14:22
  Asendia
• 14:23
  who
• 14:23
  are
• 14:24
  responsible
• 14:24
  for
• 14:25
  putting
• 14:25
  material
• 14:25
  on
• 14:26
  passenger
• 14:26
  planes.
• 14:27
  And
• 14:27
  there
• 14:28
  are
• 14:28
  a
• 14:28
  whole
• 14:29
  series
• 14:29
  of
• 14:29
  rules
• 14:30
  and
• 14:30
  regulations
• 14:32
  and
• 14:32
  handcuffs
• 14:33
  that
• 14:33
  go
• 14:33
  along
• 14:33
  with
• 14:34
  that
• 14:34
  kind
• 14:34
  of
• 14:34
  environment.
• 14:35
  Yeah,
• 14:36
  there's
• 14:36
  a
• 14:36
  lot
• 14:36
  of
• 14:37
  things
• 14:37
  that
• 14:37
  you
• 14:37
  either
• 14:37
  can
• 14:37
  or
• 14:38
  can't
• 14:38
  do.
• 14:38
  Right.
• 14:38
  And
• 14:39
  it's
• 14:39
  one
• 14:39
  of
• 14:40
  the
• 14:40
  big
• 14:40
  ones,
• 14:40
  I
• 14:40
  guess
• 14:41
  people,
• 14:41
  you
• 14:41
  know,
• 14:42
  one
• 14:42
  of
• 14:42
  the
• 14:42
  buzzwords
• 14:43
  for,
• 14:43
  you
• 14:44
  know,
• 14:44
  the
• 14:44
  industry
• 14:44
  here
• 14:45
  is
• 14:45
  known
• 14:45
  shippers.
• 14:46
  Right.
• 14:46
  That's
• 14:46
  a
• 14:46
  big
• 14:46
  one.
• 14:47
  Right.
• 14:47
  So
• 14:47
  that's
• 14:47
  another
• 14:47
  thing
• 14:48
  I
• 14:48
  think
• 14:48
  we'll
• 14:49
  probably
• 14:49
  get
• 14:49
  into
• 14:49
  a
• 14:49
  little
• 14:50
  bit
• 14:50
  here,
• 14:50
  but
• 14:50
  yeah,
• 14:51
  so
• 14:51
  I
• 14:51
  did.
• 14:54
  Have
• 14:54
  to
• 14:54
  ask.
• 14:54
  Go
• 14:55
  ahead.
• 14:55
  Yeah.
• 14:56
  So
• 14:56
  after
• 14:57
  eleven
• 14:57
  years
• 14:57
  with,
• 14:58
  with
• 14:58
  the
• 14:58
  agency,
• 14:58
  I
• 15:00
  moved
• 15:00
  over
• 15:00
  to
• 15:00
  the
• 15:01
  private
• 15:01
  side
• 15:01
  and
• 15:02
  it's
• 15:02
  been
• 15:02
  great
• 15:03
  ever
• 15:03
  since.
• 15:03
  Yeah.
• 15:03
  You
• 15:04
  never
• 15:04
  looked
• 15:04
  back?
• 15:04
  Never
• 15:04
  looked
• 15:05
  back,
• 15:05
  yeah.
• 15:06
  Okay.
• 15:07
  So
• 15:07
  I
• 15:07
  guess
• 15:08
  since
• 15:08
  John
• 15:08
  already
• 15:09
  crossed
• 15:09
  it
• 15:09
  off
• 15:09
  the
• 15:09
  list,
• 15:09
  any
• 15:10
  chance
• 15:10
  you
• 15:10
  want
• 15:10
  to
• 15:10
  talk
• 15:10
  about
• 15:11
  known
• 15:11
  shippers?
• 15:11
  Yeah,
• 15:12
  I
• 15:12
  think
• 15:12
  it's
• 15:12
  one
• 15:12
  of
• 15:12
  the
• 15:12
  things
• 15:13
  that
• 15:13
  if
• 15:14
  people
• 15:14
  are
• 15:14
  getting
• 15:14
  into
• 15:15
  international
• 15:15
  shipping,
• 15:16
  need
• 15:16
  to
• 15:16
  be
• 15:16
  aware
• 15:16
  of.
• 15:17
  Right.
• 15:17
  Because
• 15:17
  that's
• 15:17
  one
• 15:17
  of
• 15:17
  the
• 15:17
  hurdles
• 15:18
  that
• 15:18
  you
• 15:18
  must
• 15:18
  cross
• 15:19
  in
• 15:20
  order
• 15:20
  to
• 15:20
  get
• 15:20
  your
• 15:20
  stuff
• 15:20
  out
• 15:21
  there.
• 15:22
  It
• 15:22
  just
• 15:23
  codes
• 15:23
  while
• 15:23
  they
• 15:23
  are
• 15:24
  becoming
• 15:24
  one
• 15:24
  of
• 15:24
  those
• 15:25
  hurdles.
• 15:25
  We're
• 15:25
  not
• 15:25
  quite
• 15:25
  there
• 15:26
  yet,
• 15:26
  but
• 15:26
  the
• 15:26
  known
• 15:26
  shipper
• 15:27
  is
• 15:27
  definitely,
• 15:27
  you
• 15:28
  know,
• 15:28
  bullet
• 15:29
  number
• 15:29
  one
• 15:30
  with
• 15:30
  what
• 15:30
  you
• 15:30
  have
• 15:30
  to
• 15:31
  accomplish
• 15:31
  in
• 15:31
  order
• 15:31
  to
• 15:32
  start
• 15:32
  moving
• 15:32
  yourself
• 15:32
  internationally,
• 15:33
  especially
• 15:33
  if
• 15:34
  you
• 15:34
  want
• 15:34
  to
• 15:34
  do
• 15:34
  it
• 15:34
  quickly.
• 15:35
  Meeting
• 15:35
  passenger
• 15:36
  airplanes,
• 15:36
  you
• 15:37
  could
• 15:37
  always
• 15:37
  do
• 15:37
  cargo
• 15:37
  planes
• 15:38
  and
• 15:38
  that
• 15:38
  kind
• 15:38
  of
• 15:38
  thing.
• 15:38
  They're
• 15:38
  a
• 15:38
  little
• 15:39
  slower,
• 15:39
  they're
• 15:39
  a
• 15:39
  little
• 15:39
  more
• 15:40
  expensive.
• 15:41
  Passenger
• 15:41
  planes
• 15:42
  really
• 15:42
  are
• 15:42
  the
• 15:42
  way
• 15:42
  to
• 15:42
  go
• 15:43
  in
• 15:43
  terms
• 15:43
  of
• 15:43
  logistics.
• 15:44
  So
• 15:44
  you
• 15:44
  have
• 15:44
  to
• 15:45
  have
• 15:45
  physical
• 15:45
  address.
• 15:45
  You
• 15:46
  have
• 15:46
  to
• 15:46
  be
• 15:46
  there.
• 15:47
  Yeah,
• 15:47
  you
• 15:47
  have
• 15:47
  to
• 15:47
  have
• 15:47
  a
• 15:47
  physical
• 15:48
  address.
• 15:49
  It
• 15:49
  used
• 15:49
  to
• 15:49
  be
• 15:50
  different.
• 15:50
  You
• 15:50
  used
• 15:50
  to
• 15:50
  have
• 15:51
  to
• 15:51
  have
• 15:51
  that
• 15:51
  address
• 15:51
  in,
• 15:52
  in
• 15:52
  the
• 15:52
  50
• 15:53
  states,
• 15:54
  but
• 15:54
  now
• 15:54
  they're
• 15:55
  starting
• 15:55
  to
• 15:55
  have
• 15:56
  the
• 15:56
  ability
• 15:56
  to
• 15:56
  vet
• 15:56
  addresses
• 15:57
  in
• 15:57
  Mexico
• 15:57
  and
• 15:58
  Canada
• 15:58
  with
• 15:58
  a
• 15:58
  little
• 15:58
  more
• 15:58
  access
• 15:59
  to.
• 15:59
  Yeah,
• 16:02
  yeah.
• 16:03
  It
• 16:03
  actually
• 16:03
  originated
• 16:04
  in,
• 16:04
  it's
• 16:05
  based
• 16:05
  on
• 16:05
  a
• 16:05
  program
• 16:05
  that
• 16:05
  was
• 16:06
  started
• 16:06
  in
• 16:06
  Canada.
• 16:07
  The
• 16:07
  US
• 16:08
  kind
• 16:08
  of
• 16:08
  took
• 16:08
  it
• 16:09
  and
• 16:09
  ran
• 16:09
  with
• 16:09
  it
• 16:09
  and
• 16:10
  created
• 16:10
  it
• 16:10
  into
• 16:10
  the
• 16:11
  known
• 16:11
  shipper
• 16:12
  program
• 16:12
  that
• 16:12
  it's
• 16:12
  done.
• 16:12
  That
• 16:13
  a
• 16:13
  few
• 16:13
  countries,
• 16:13
  haven't
• 16:14
  we?
• 16:14
  Yes,
• 16:15
  we
• 16:15
  tend
• 16:15
  to
• 16:15
  do
• 16:15
  that
• 16:16
  a
• 16:16
  lot,
• 16:17
  but
• 16:17
  yeah,
• 16:17
  it's
• 16:18
  a
• 16:18
  good
• 16:18
  program.
• 16:18
  I
• 16:19
  think
• 16:19
  it
• 16:19
  has
• 16:20
  validity
• 16:20
  in
• 16:20
  terms
• 16:20
  of
• 16:21
  the
• 16:21
  security
• 16:22
  posture
• 16:22
  that
• 16:23
  it
• 16:23
  attempts
• 16:23
  to
• 16:24
  enforce
• 16:24
  on
• 16:25
  an
• 16:25
  industry
• 16:25
  and
• 16:25
  making
• 16:26
  sure
• 16:26
  that
• 16:26
  companies
• 16:27
  are
• 16:27
  owned
• 16:28
  and
• 16:28
  operated
• 16:29
  by
• 16:29
  legally,
• 16:31
  you
• 16:31
  know,
• 16:31
  law
• 16:31
  abiding
• 16:33
  good
• 16:33
  people.
• 16:33
  That's
• 16:34
  a
• 16:34
  good
• 16:34
  thing.
• 16:35
  It's
• 16:35
  a
• 16:35
  good
• 16:35
  thing.
• 16:36
  How
• 16:36
  does,
• 16:36
  how
• 16:36
  does
• 16:36
  one,
• 16:37
  let's
• 16:38
  say
• 16:38
  I
• 16:38
  start
• 16:38
  a.
• 16:39
  Insert
• 16:40
  big
• 16:40
  commerce
• 16:40
  shopify,
• 16:41
  insert
• 16:41
  whatever
• 16:42
  brand.
• 16:42
  I
• 16:42
  start
• 16:42
  a
• 16:43
  brand.
• 16:43
  Okay.
• 16:43
  And
• 16:43
  I'm
• 16:43
  utilizing
• 16:44
  one
• 16:44
  of
• 16:44
  these
• 16:44
  companies
• 16:45
  to
• 16:45
  operate
• 16:46
  my
• 16:46
  online
• 16:46
  store.
• 16:47
  How
• 16:47
  do
• 16:47
  I
• 16:48
  become
• 16:48
  a
• 16:48
  known
• 16:48
  shipper?
• 16:49
  There's
• 16:49
  a
• 16:49
  few
• 16:49
  different
• 16:49
  ways.
• 16:50
  Right.
• 16:50
  So
• 16:51
  basically
• 16:51
  you
• 16:51
  need
• 16:51
  to
• 16:51
  be
• 16:52
  sponsored
• 16:53
  by
• 16:53
  an
• 16:54
  indirect
• 16:54
  air
• 16:54
  carrier
• 16:55
  or
• 16:55
  an
• 16:55
  air
• 16:55
  carrier.
• 16:56
  Right.
• 16:56
  So
• 16:56
  there,
• 16:57
  those
• 16:57
  are
• 16:57
  the
• 16:58
  entryways
• 16:59
  into
• 16:59
  the
• 16:59
  system.
• 17:00
  So
• 17:00
  someone
• 17:01
  at
• 17:01
  a
• 17:01
  air
• 17:01
  carrier
• 17:02
  or
• 17:03
  an
• 17:03
  indirect
• 17:03
  air
• 17:03
  carrier
• 17:04
  like
• 17:04
  Ascendi
• 17:04
  is
• 17:04
  going
• 17:04
  to
• 17:05
  put
• 17:05
  you
• 17:05
  into
• 17:06
  the
• 17:06
  system
• 17:06
  based
• 17:06
  on
• 17:07
  an
• 17:07
  address
• 17:07
  and
• 17:07
  phone
• 17:07
  number
• 17:08
  and
• 17:09
  name.
• 17:09
  And
• 17:09
  then
• 17:09
  that
• 17:09
  name
• 17:10
  is
• 17:10
  taken
• 17:10
  and
• 17:10
  vetted
• 17:12
  by
• 17:12
  the
• 17:12
  TSA.
• 17:14
  And
• 17:14
  a
• 17:14
  known
• 17:15
  shipper
• 17:15
  identifying
• 17:16
  number
• 17:16
  is
• 17:17
  issued
• 17:17
  to
• 17:17
  the
• 17:18
  company
• 17:18
  that
• 17:18
  is
• 17:19
  specific
• 17:19
  to
• 17:19
  the
• 17:20
  relationship
• 17:20
  between
• 17:21
  the
• 17:22
  carrier
• 17:22
  and
• 17:23
  the
• 17:23
  customer.
• 17:24
  So
• 17:25
  you
• 17:25
  could
• 17:25
  be
• 17:25
  known
• 17:26
  to
• 17:27
  50
• 17:28
  other
• 17:28
  indirect
• 17:28
  air
• 17:29
  carriers,
• 17:29
  but
• 17:30
  if
• 17:30
  you're
• 17:30
  not
• 17:30
  known
• 17:30
  to
• 17:31
  the
• 17:31
  one
• 17:31
  who's
• 17:31
  moving
• 17:31
  your
• 17:32
  stuff
• 17:32
  today,
• 17:33
  that's
• 17:33
  when
• 17:33
  you
• 17:33
  get
• 17:33
  into
• 17:34
  a
• 17:34
  problem.
• 17:34
  Right.
• 17:34
  So
• 17:35
  it's
• 17:35
  not
• 17:35
  a
• 17:35
  matter
• 17:35
  of
• 17:35
  just
• 17:36
  getting
• 17:36
  a
• 17:36
  number,
• 17:37
  getting
• 17:37
  vetted
• 17:37
  one
• 17:38
  time,
• 17:38
  and
• 17:38
  then
• 17:39
  you're
• 17:39
  good
• 17:39
  forever.
• 17:40
  You
• 17:40
  have
• 17:40
  to
• 17:41
  have
• 17:41
  that
• 17:41
  number
• 17:42
  specific
• 17:42
  to
• 17:43
  each
• 17:43
  international
• 17:44
  movement
• 17:45
  relationship
• 17:45
  that
• 17:45
  you
• 17:45
  have.
• 17:46
  And
• 17:46
  that's
• 17:47
  on.
• 17:47
  It's
• 17:47
  a
• 17:47
  requirement
• 17:48
  for
• 17:48
  the
• 17:48
  indirect
• 17:49
  air
• 17:49
  carrier
• 17:49
  to
• 17:49
  make
• 17:49
  sure
• 17:50
  that
• 17:50
  all
• 17:50
  their
• 17:50
  customers
• 17:51
  and
• 17:52
  everyone
• 17:52
  who's
• 17:52
  a
• 17:53
  source
• 17:53
  of
• 17:53
  material
• 17:54
  that
• 17:54
  gets
• 17:54
  sent
• 17:55
  internationally
• 17:56
  can
• 17:56
  be
• 17:56
  traced
• 17:57
  back
• 17:57
  to
• 17:57
  a
• 17:57
  known,
• 17:59
  you
• 17:59
  know,
• 17:59
  unknown
• 17:59
  shipper.
• 18:00
  Okay.
• 18:01
  So
• 18:01
  when
• 18:01
  I
• 18:01
  was
• 18:01
  eight,
• 18:01
  when
• 18:02
  I
• 18:02
  worked
• 18:02
  at
• 18:02
  UPS,
• 18:03
  UPS
• 18:03
  is
• 18:04
  obviously
• 18:04
  their
• 18:05
  mobile
• 18:06
  carrier.
• 18:06
  Right.
• 18:07
  But
• 18:07
  we
• 18:08
  mi,
• 18:08
  we
• 18:08
  had
• 18:09
  to
• 18:09
  get
• 18:09
  known
• 18:09
  shipper
• 18:09
  status
• 18:10
  because
• 18:10
  we
• 18:10
  use
• 18:10
  commercial.
• 18:11
  Air,
• 18:11
  but
• 18:11
  we
• 18:12
  didn't.
• 18:12
  For
• 18:12
  UPS.
• 18:13
  No,
• 18:13
  it's
• 18:13
  only,
• 18:14
  it's
• 18:14
  a,
• 18:14
  it's
• 18:14
  a
• 18:14
  requirement
• 18:15
  specifically
• 18:16
  for
• 18:16
  passenger
• 18:16
  air.
• 18:16
  It
• 18:16
  should
• 18:17
  be
• 18:17
  the
• 18:17
  same
• 18:17
  for,
• 18:17
  because
• 18:18
  FedEx,
• 18:18
  UPs
• 18:19
  are
• 18:19
  their
• 18:19
  own
• 18:19
  airlines.
• 18:20
  Really?
• 18:20
  Correct.
• 18:21
  Yeah.
• 18:21
  Passenger.
• 18:22
  I'm
• 18:23
  only
• 18:23
  mentioned
• 18:23
  because
• 18:23
  customers
• 18:24
  never
• 18:24
  understood
• 18:24
  what
• 18:24
  you're.
• 18:25
  UPS,
• 18:25
  you
• 18:25
  can't.
• 18:26
  Right.
• 18:26
  We're
• 18:27
  like,
• 18:27
  no,
• 18:27
  we
• 18:27
  don't
• 18:27
  use
• 18:27
  Ups.
• 18:28
  I
• 18:28
  mean,
• 18:28
  that's
• 18:28
  kind
• 18:28
  of
• 18:28
  a
• 18:28
  valid
• 18:29
  thought,
• 18:29
  right?
• 18:30
  Yeah.
• 18:30
  You're
• 18:31
  not
• 18:31
  in
• 18:31
  this
• 18:31
  industry,
• 18:32
  you
• 18:32
  would
• 18:32
  think,
• 18:33
  right?
• 18:33
  Yeah,
• 18:34
  I
• 18:34
  could
• 18:35
  understand
• 18:35
  that.
• 18:35
  Yeah.
• 18:36
  Cargo
• 18:36
  planes
• 18:36
  are
• 18:36
  their
• 18:36
  own,
• 18:37
  their
• 18:37
  own
• 18:38
  set
• 18:38
  of
• 18:38
  rules
• 18:38
  and
• 18:39
  that
• 18:39
  kind
• 18:39
  of
• 18:39
  thing.
• 18:39
  But
• 18:40
  the
• 18:40
  known
• 18:40
  shipper
• 18:41
  program
• 18:41
  applies
• 18:42
  only
• 18:42
  specifically
• 18:43
  for,
• 18:44
  for
• 18:44
  passenger
• 18:45
  airplanes.
• 18:45
  I
• 18:46
  had
• 18:46
  a
• 18:46
  question
• 18:46
  before
• 18:47
  we
• 18:47
  go
• 18:47
  off
• 18:47
  of
• 18:48
  Canada
• 18:48
  real
• 18:48
  quick.
• 18:49
  So
• 18:49
  I've
• 18:49
  learned
• 18:50
  I
• 18:50
  have
• 18:50
  a
• 18:51
  large
• 18:51
  three
• 18:51
  Pl,
• 18:51
  yeah.
• 18:52
  So
• 18:52
  we
• 18:52
  have
• 18:52
  to
• 18:52
  put
• 18:53
  the
• 18:53
  merchant
• 18:53
  name
• 18:53
  in.
• 18:54
  So
• 18:56
  they've
• 18:56
  shipped
• 18:56
  for
• 18:57
  other
• 18:57
  companies.
• 18:57
  It
• 18:57
  has
• 18:57
  to
• 18:58
  be
• 18:58
  in
• 18:58
  there.
• 18:58
  Why
• 18:59
  is
• 18:59
  it,
• 19:00
  it's
• 19:00
  one,
• 19:00
  it's
• 19:01
  one
• 19:01
  of
• 19:01
  the
• 19:01
  specific,
• 19:02
  again,
• 19:02
  it's
• 19:02
  one
• 19:02
  of
• 19:02
  those
• 19:03
  regulations
• 19:03
  where
• 19:03
  the
• 19:04
  canadian
• 19:04
  customs
• 19:05
  enforcements
• 19:05
  right
• 19:05
  now
• 19:06
  are
• 19:06
  choosing
• 19:07
  to
• 19:07
  enforce
• 19:09
  rules
• 19:09
  that
• 19:09
  have
• 19:09
  always
• 19:10
  been
• 19:10
  on
• 19:10
  the
• 19:10
  books.
• 19:11
  Really?
• 19:11
  They're
• 19:11
  choosing
• 19:11
  to
• 19:12
  enforce
• 19:12
  them
• 19:12
  now.
• 19:13
  Right.
• 19:13
  Whereas
• 19:14
  before
• 19:15
  they
• 19:15
  were
• 19:15
  a
• 19:15
  little
• 19:16
  more
• 19:16
  lenient
• 19:17
  on
• 19:17
  what
• 19:17
  they
• 19:17
  would
• 19:17
  allow.
• 19:18
  Now,
• 19:19
  I
• 19:19
  think
• 19:19
  is
• 19:19
  a
• 19:20
  time
• 19:20
  where
• 19:20
  everyone
• 19:21
  says,
• 19:21
  hey,
• 19:21
  we
• 19:22
  have
• 19:22
  this
• 19:22
  ics
• 19:22
  two
• 19:22
  thing
• 19:23
  coming.
• 19:23
  Companies
• 19:24
  are
• 19:24
  getting
• 19:24
  more
• 19:25
  used
• 19:25
  to
• 19:25
  the
• 19:25
  idea
• 19:25
  of
• 19:25
  being
• 19:26
  regulated
• 19:26
  more
• 19:26
  stringently
• 19:27
  on
• 19:27
  what
• 19:27
  they're
• 19:27
  doing
• 19:28
  for
• 19:28
  international
• 19:28
  import
• 19:29
  and
• 19:29
  export.
• 19:30
  So
• 19:30
  let's
• 19:30
  just
• 19:30
  use
• 19:31
  this
• 19:31
  opportunity
• 19:31
  while
• 19:32
  it's
• 19:32
  in
• 19:32
  everyone's
• 19:33
  mind
• 19:33
  and
• 19:33
  get
• 19:34
  all
• 19:34
  these
• 19:34
  other
• 19:34
  things
• 19:35
  that
• 19:35
  we
• 19:35
  want
• 19:35
  to
• 19:35
  see
• 19:35
  done
• 19:36
  more
• 19:36
  effectively
• 19:36
  and
• 19:37
  efficiently.
• 19:37
  Let's
• 19:38
  start
• 19:38
  enforcing
• 19:38
  them
• 19:39
  so
• 19:39
  that
• 19:39
  we
• 19:39
  can
• 19:40
  kind
• 19:40
  of
• 19:41
  raise
• 19:41
  the
• 19:42
  rising
• 19:42
  tide
• 19:42
  of
• 19:42
  compliance
• 19:43
  across
• 19:43
  the
• 19:43
  board.
• 19:44
  Is
• 19:44
  that
• 19:44
  done
• 19:44
  so
• 19:44
  they
• 19:45
  can
• 19:45
  audit
• 19:45
  who
• 19:45
  the
• 19:46
  actual
• 19:46
  person
• 19:47
  shipped?
• 19:47
  In
• 19:47
  the
• 19:47
  end,
• 19:47
  it's
• 19:47
  all
• 19:48
  about
• 19:48
  getting
• 19:48
  down
• 19:48
  to
• 19:49
  who
• 19:49
  the
• 19:50
  actual
• 19:51
  shipper
• 19:51
  of
• 19:51
  record
• 19:51
  is
• 19:52
  and
• 19:52
  who
• 19:52
  they
• 19:52
  should
• 19:52
  be,
• 19:52
  instead
• 19:53
  of
• 19:53
  being
• 19:53
  able
• 19:54
  to
• 19:54
  get
• 19:54
  away
• 19:54
  with
• 19:55
  as
• 19:55
  a
• 19:55
  three
• 19:55
  Pl.
• 19:55
  Oh,
• 19:56
  I'm
• 19:56
  the
• 19:56
  shipper.
• 19:57
  It's
• 19:57
  my
• 19:57
  box
• 19:58
  that's
• 19:58
  getting
• 19:58
  internationally
• 19:59
  moved.
• 20:00
  It's
• 20:00
  really
• 20:00
  their
• 20:01
  way
• 20:01
  of
• 20:01
  getting
• 20:01
  down
• 20:01
  to
• 20:01
  a
• 20:02
  more
• 20:02
  granular
• 20:02
  level
• 20:03
  and
• 20:03
  saying,
• 20:03
  no,
• 20:03
  no,
• 20:04
  where
• 20:04
  did
• 20:04
  this
• 20:04
  package
• 20:05
  originate?
• 20:06
  Is
• 20:07
  this
• 20:07
  something
• 20:07
  that
• 20:07
  a
• 20:08
  company
• 20:08
  purchased
• 20:08
  and
• 20:09
  that
• 20:09
  was
• 20:09
  sending?
• 20:09
  Is
• 20:09
  this
• 20:10
  something
• 20:10
  that
• 20:10
  they
• 20:11
  created
• 20:11
  with
• 20:11
  their
• 20:12
  own
• 20:12
  ip
• 20:12
  and
• 20:12
  then
• 20:13
  are
• 20:14
  shipping
• 20:14
  and
• 20:14
  selling
• 20:15
  internationally?
• 20:16
  But
• 20:16
  who
• 20:16
  is
• 20:16
  the
• 20:16
  actual
• 20:17
  source
• 20:17
  of
• 20:17
  the
• 20:18
  material?
• 20:18
  Because
• 20:18
  in
• 20:18
  the
• 20:18
  end,
• 20:19
  that's
• 20:19
  the
• 20:19
  person
• 20:19
  that
• 20:20
  you
• 20:20
  want
• 20:20
  to
• 20:20
  regulate.
• 20:20
  That's
• 20:20
  the
• 20:21
  person
• 20:21
  that
• 20:21
  you
• 20:21
  want
• 20:21
  to
• 20:22
  make
• 20:22
  sure
• 20:22
  is
• 20:22
  compliant
• 20:23
  with
• 20:23
  any
• 20:23
  applicable
• 20:24
  rules
• 20:24
  or
• 20:24
  laws.
• 20:25
  How
• 20:25
  do
• 20:25
  the
• 20:25
  marketplaces
• 20:26
  get
• 20:26
  around
• 20:26
  at
• 20:27
  Amazon,
• 20:27
  eBay?
• 20:28
  How
• 20:28
  do
• 20:28
  they
• 20:28
  do
• 20:29
  that?
• 20:29
  Yeah,
• 20:29
  there
• 20:30
  are
• 20:30
  a
• 20:30
  lot
• 20:30
  of
• 20:31
  tricky
• 20:32
  workarounds
• 20:33
  and
• 20:33
  things
• 20:33
  like
• 20:33
  that.
• 20:33
  Where
• 20:34
  it
• 20:34
  comes
• 20:34
  to
• 20:35
  the
• 20:36
  regulatory
• 20:36
  environment
• 20:37
  is
• 20:37
  really
• 20:37
  starting
• 20:37
  to
• 20:37
  shift
• 20:38
  a
• 20:38
  little
• 20:38
  bit
• 20:38
  as
• 20:38
  e
• 20:39
  commerce
• 20:39
  becomes
• 20:40
  more
• 20:40
  of
• 20:40
  the
• 20:40
  norm
• 20:41
  that
• 20:42
  there's
• 20:42
  going
• 20:42
  to
• 20:42
  have
• 20:42
  to
• 20:42
  be
• 20:43
  a
• 20:43
  way
• 20:43
  eventually
• 20:43
  where
• 20:44
  companies
• 20:44
  that
• 20:44
  are
• 20:44
  marketplaces
• 20:46
  can't
• 20:46
  vet
• 20:48
  5
• 20:48
  million
• 20:49
  sellers
• 20:49
  from
• 20:49
  across
• 20:50
  the
• 20:50
  country
• 20:50
  in
• 20:50
  order
• 20:50
  to
• 20:51
  say,
• 20:51
  hey,
• 20:52
  our
• 20:52
  material
• 20:52
  could
• 20:52
  come
• 20:53
  from
• 20:53
  any
• 20:53
  one
• 20:53
  of
• 20:53
  these
• 20:54
  5
• 20:54
  million
• 20:54
  different
• 20:54
  locations,
• 20:56
  especially
• 20:57
  if
• 20:57
  it's,
• 20:57
  if
• 20:58
  it's
• 20:58
  one
• 20:58
  of
• 20:58
  the
• 20:58
  larger
• 20:59
  marketplace
• 20:59
  sellers.
• 21:00
  So
• 21:01
  companies
• 21:01
  like
• 21:01
  Asendia
• 21:02
  and
• 21:02
  other
• 21:03
  logistics
• 21:03
  carriers
• 21:04
  have
• 21:04
  definitely
• 21:05
  devised
• 21:05
  ways
• 21:05
  to,
• 21:06
  to
• 21:06
  make
• 21:07
  all
• 21:07
  that
• 21:07
  material
• 21:08
  eligible
• 21:09
  for
• 21:09
  transport
• 21:10
  on
• 21:10
  a
• 21:10
  passenger
• 21:10
  aircraft.
• 21:11
  And
• 21:11
  there's
• 21:11
  definitely
• 21:12
  conversations
• 21:13
  that
• 21:13
  we
• 21:13
  can
• 21:13
  have
• 21:14
  about
• 21:14
  how
• 21:14
  Asendia
• 21:15
  does
• 21:15
  that
• 21:15
  and
• 21:15
  that
• 21:15
  kind
• 21:15
  of
• 21:16
  thing.
• 21:16
  But,
• 21:16
  you
• 21:16
  know,
• 21:17
  for
• 21:17
  the
• 21:17
  most
• 21:17
  part,
• 21:17
  I
• 21:17
  think
• 21:17
  it's
• 21:18
  one
• 21:18
  of
• 21:18
  those
• 21:18
  areas
• 21:19
  where
• 21:19
  if
• 21:19
  it's
• 21:20
  a
• 21:20
  business
• 21:20
  that
• 21:20
  you're
• 21:21
  in
• 21:21
  and
• 21:21
  a
• 21:21
  business
• 21:21
  that
• 21:21
  you
• 21:22
  want
• 21:22
  to
• 21:22
  see
• 21:22
  and
• 21:22
  grow
• 21:23
  into
• 21:23
  and
• 21:23
  explore
• 21:24
  your
• 21:24
  international
• 21:24
  shipment,
• 21:25
  you
• 21:25
  know,
• 21:25
  conversations
• 21:26
  like
• 21:26
  that
• 21:26
  are
• 21:26
  ones
• 21:26
  we
• 21:27
  have
• 21:27
  every
• 21:27
  day
• 21:27
  and
• 21:27
  we're
• 21:28
  happy
• 21:28
  to
• 21:28
  entertain
• 21:28
  them
• 21:28
  anytime
• 21:29
  they
• 21:29
  come
• 21:29
  up.
• 21:30
  Yeah,
• 21:30
  if
• 21:30
  you
• 21:31
  look,
• 21:31
  John,
• 21:31
  at
• 21:31
  like,
• 21:32
  not
• 21:33
  that
• 21:33
  I
• 21:33
  happen
• 21:33
  to
• 21:33
  receive
• 21:34
  Amazon
• 21:35
  boxes
• 21:35
  at
• 21:35
  my
• 21:36
  house
• 21:36
  every
• 21:36
  day
• 21:36
  or
• 21:36
  so,
• 21:37
  but
• 21:38
  if
• 21:38
  you
• 21:38
  look
• 21:39
  at
• 21:39
  the
• 21:39
  ones
• 21:39
  that
• 21:40
  are
• 21:41
  FBA
• 21:42
  they
• 21:42
  all
• 21:42
  say
• 21:42
  Amazon
• 21:43
  fulfillment
• 21:43
  Center.
• 21:44
  If
• 21:44
  you
• 21:44
  look
• 21:44
  at
• 21:44
  FBM
• 21:45
  boxes,
• 21:45
  they'll
• 21:45
  say
• 21:46
  the
• 21:46
  seller's
• 21:46
  name,
• 21:47
  but
• 21:47
  it'll
• 21:47
  be
• 21:47
  the
• 21:47
  same
• 21:47
  address.
• 21:48
  So
• 21:49
  it's
• 21:49
  really
• 21:50
  interesting
• 21:50
  and
• 21:50
  leading
• 21:51
  just
• 21:51
  into
• 21:51
  exactly
• 21:52
  what
• 21:52
  you're
• 21:52
  saying
• 21:52
  is
• 21:53
  it
• 21:53
  has
• 21:53
  to
• 21:53
  have
• 21:53
  the
• 21:53
  seller
• 21:54
  information
• 21:54
  on
• 21:55
  there.
• 21:55
  Thanks
• 21:56
  for
• 21:56
  joining
• 21:56
  us
• 21:56
  today
• 21:57
  on
• 21:57
  Outside
• 21:57
  the
• 21:58
  Box
• 21:58
  podcast
• 21:58
  with
• 21:59
  Asendia
• 21:59
  USA.
• 22:00
  Check
• 22:00
  back
• 22:01
  for
• 22:01
  part
• 22:01
  two
• 22:01
  of
• 22:02
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• 22:02
  conversation
• 22:03
  on
• 22:03
  October
• 22:03
  30.
• 22:04
  If
• 22:04
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• 22:04
  want
• 22:04
  to
• 22:04
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• 22:05
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• 22:05
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• 22:06
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• 22:06
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• 22:06
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• 22:06
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• 22:06
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• 22:07
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• 22:07
  share
• 22:07
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• 22:07
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• 22:07
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• 22:08
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• 22:08
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• 22:08
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• 22:08
  Asendia.
• 22:09
  That
• 22:10
  helps
• 22:10
  us
• 22:10
  get
• 22:10
  the
• 22:10
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• 22:10
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• 22:11
  and
• 22:11
  we
• 22:11
  really
• 22:11
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• 22:12
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• 22:12
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• 22:12
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• 22:13
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• 22:13
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• 22:15
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• 22:15
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• 22:15
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• 22:15
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• 22:16
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• 22:16
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• 22:16
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