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How Duolingo Built a Brand on Its Mascot
In this episode of Marketing Made Simple, Lucas and Luna explore how Duolingo turned its owl mascot, Duo, into a marketing powerhouse. They break down the strategy behind Duo's TikTok presence, the psychology of the 'unhinged' brand voice, and how the company balances humor with a serious educational mission. With specific examples like the Duo on a Moth costume and the 2024 Grammys moment, they show how a mascot can become the most recognizable asset in a brand's arsenal. The episode also touches on the risks of meme-driven marketing and why Duolingo's approach works…
The skinny
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