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The Psychology of Choice: Joe Justice on Tiered Pricing Strategies
Greetings, hustlers! It’s Joe Justice, your friendly neighborhood Kanawha Valley Hustler, coming at you on this post-Thanksgiving week. I hope you had a fantastic holiday filled with good food and good times. Now, let’s dive into some marketing talk, just you and me. No guests this week, but don’t worry, I’ve got some marketing tales and practices to share that might just give your hustle the edge it needs.
Today, let’s talk about a crucial concept: price anchoring.
When Dave Thomas started Wendy’s, he faced a challenge. He wanted to sell more double…
The skinny
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