Latest / The Bootleg Kev Podcast / #644 - LaRussell on Heaven-Sent Controversy, “Selling Out” to Jay-Z & Roc Nation, Russ, Lil Wayne & More

Transcript

#644 - LaRussell on Heaven-Sent Controversy, “Selling Out” to Jay-Z & Roc Nation, Russ, Lil Wayne & More · The Bootleg Kev Podcast

• 0:00
  Speaker 1: Yeah, you're here with L Russell team with Bootleg Cavante.
• 0:04
  Speaker 2: We here on the podcast. Yalla what I mean Yo?
• 0:07
  Speaker 3: Before we get into the interview, man, I want to
• 0:08
  Speaker 3: give a shouts to all my radio stations all across
• 0:11
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• 0:13
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• 0:16
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• 0:19
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• 0:21
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• 0:23
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• 0:26
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• 0:30
  Speaker 3: one O two nine. Importantly, we're all over the country,
• 0:33
  Speaker 3: so you could tap in with that radio show. If
• 0:35
  Speaker 3: you want to know for on in your city, just
• 0:38
  Speaker 3: go to Bootleg cab dot com. The fullest of cities
• 0:40
  Speaker 3: is there. You might hear us. Let's get into the interview, yo,
• 0:46
  Speaker 3: Bootleg cap podcast. We got a special guest in here.
• 0:49
  Speaker 3: He's in La doing what he does, man, just conquering
• 0:53
  Speaker 3: the world. Yo. L Russell is in the building.
• 0:56
  Speaker 2: I'm back at it.
• 0:57
  Speaker 3: You are back. You were kind of back of like
• 1:00
  Speaker 3: last year when Malachi came and wrapped as support. Yeah,
• 1:04
  Speaker 3: but we did not do an interview, so it's been
• 1:05
  Speaker 3: it's been a minute since we've done interview. It's been
• 1:07
  Speaker 3: a couple of years.
• 1:07
  Speaker 2: Yeah. I got to just witness him then.
• 1:09
  Speaker 3: Yeah. It was crazy favorite and he's still here. Shots
• 1:13
  Speaker 3: to Malachi. It was my favorite freestyle last year. Wow.
• 1:18
  Speaker 3: Yeah yeah he was number one.
• 1:19
  Speaker 2: Wow. Yeah he deserves that.
• 1:23
  Speaker 3: So how's your week been? Has it been good?
• 1:27
  Speaker 1: It's been incredible, honestly, you know, I've been really grinding
• 1:31
  Speaker 1: and moving and getting to see much scale.
• 1:34
  Speaker 2: But you know, also, is your engineer in the room.
• 1:38
  Speaker 3: No, Okay, I gotta ask, I gotta ask, I gotta no, Yo,
• 1:43
  Speaker 3: let's talk. Let's just get that ship out of there. Okay.
• 1:46
  Speaker 3: So this clip comes out, you post something on Twitter,
• 1:50
  Speaker 3: and you know what's funny is like I had clicked
• 1:52
  Speaker 3: on it and I like, like when you your caption
• 1:56
  Speaker 3: was like my engineer said I shouldn't drop this. Like
• 1:59
  Speaker 3: I listened to like maybe the first like five or
• 2:01
  Speaker 3: six seconds of it, and I was like, oh, people
• 2:03
  Speaker 3: are I was like whatever, it's just like some of
• 2:05
  Speaker 3: Russell shit, like talking about whatever's going on, you know, whatever,
• 2:08
  Speaker 3: And then I just saw like it just kept getting
• 2:10
  Speaker 3: the outrage, and I was like, wait, let me rewatch
• 2:13
  Speaker 3: this and make sure I'm did I miss. I was like, oh,
• 2:17
  Speaker 3: so you released a kind of a response to the
• 2:21
  Speaker 3: virality and a more context of the song today. I
• 2:26
  Speaker 3: believe your thoughts on just I guess you would. A
• 2:31
  Speaker 3: lot of people are. I wouldn't say they're offended as
• 2:34
  Speaker 3: much as I would say a lot of people for
• 2:36
  Speaker 3: whatever reason, it feels like are off put by the
• 2:42
  Speaker 3: heaven scent yeah song.
• 2:44
  Speaker 2: Yeah.
• 2:45
  Speaker 1: I think I think people mistake what I'm saying for
• 2:48
  Speaker 1: me like being complicit, right, Like they think it was
• 2:51
  Speaker 1: me showing support, but they didn't think it was me
• 2:53
  Speaker 1: showing support to Martin Malcolm and Kanye, who I also mentioned.
• 2:57
  Speaker 1: They just think it was me showing support to him,
• 3:00
  Speaker 1: you know, and being complicit in his behavior. And that's
• 3:02
  Speaker 1: like the furthest thing from the truth, you know, any
• 3:04
  Speaker 1: nigga who know me. I think I think niggas like
• 3:07
  Speaker 1: Trump and Epstein deserve the worst for sure, you know.
• 3:10
  Speaker 1: But it's also like the art and writing that song.
• 3:13
  Speaker 1: It's like niggas who do this know when you start writing,
• 3:17
  Speaker 1: like words come to you, you know, this isn't like
• 3:20
  Speaker 1: an until no one sits down like I'm gonna write
• 3:21
  Speaker 1: about Epstein. It's just like what comes to you. And
• 3:24
  Speaker 1: then that realization was like, Damn, God made a nigga
• 3:29
  Speaker 1: like Martin Luther King who did so much and changed
• 3:32
  Speaker 1: the world, and he also created a nigga like Epstein,
• 3:36
  Speaker 1: who was like the lowest of the low, you know,
• 3:39
  Speaker 1: and they come from the same source. And it was
• 3:41
  Speaker 1: just a realization to me, and like, Damn, you really
• 3:44
  Speaker 1: like free will you know?
• 3:48
  Speaker 3: You could?
• 3:49
  Speaker 1: You could go either way in in this world. And
• 3:51
  Speaker 1: it's not just them, you know, Like that's why I
• 3:53
  Speaker 1: believe this outrage is fake because niggas we we know
• 3:58
  Speaker 1: niggas who murderers or killers and we like freedom. We
• 4:02
  Speaker 1: know niggas who pimping and sex trafficking and we like freedom.
• 4:05
  Speaker 1: Niggas uncles and they Daddy's gotten and it's like freedom right,
• 4:09
  Speaker 1: you know. But me saying Damn God made me and
• 4:13
  Speaker 1: he made this sick ass nigga is a problem. That's
• 4:16
  Speaker 1: not me being complicit. That's me just having the realization.
• 4:19
  Speaker 1: They're like, bro, you really gotta choose what you're gonna
• 4:22
  Speaker 1: do with your life and what path you gonna lead.
• 4:25
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  Speaker 3: promo code and get thirty percent off. Right now, I think,
• 5:01
  Speaker 3: I think, I mean, would you just pointed out as true,
• 5:03
  Speaker 3: like the stuff that we glorify is interesting, and the
• 5:08
  Speaker 3: things we choose to get outraged by it's it's very interesting.
• 5:13
  Speaker 3: I think that your explanation explained it better than I
• 5:19
  Speaker 3: think the video gave initially, if that makes sense, because
• 5:24
  Speaker 3: I feel like if someone was like, not necessary, because
• 5:28
  Speaker 3: I know you and I know what you I mean.
• 5:29
  Speaker 2: Also, I'm not.
• 5:31
  Speaker 3: People have every right to feel however they feel, because
• 5:33
  Speaker 3: there's even people who are like I understand what he's
• 5:35
  Speaker 3: trying to say, it's just why say it? But it's art, right, Yeah,
• 5:41
  Speaker 3: so it's like, well, fuck off, like you don't have
• 5:43
  Speaker 3: to like it. At the same time, like I was like,
• 5:47
  Speaker 3: I know this full Like this is the same guy
• 5:49
  Speaker 3: who a radio station in Los Angeles wouldn't release a
• 5:53
  Speaker 3: fright style of his because he was talking about free Palestine, right,
• 5:56
  Speaker 3: you know what I mean, Like I know where this
• 5:57
  Speaker 3: guy's heart is, and like I understood what you were saying, like.
• 6:02
  Speaker 2: For you like it.
• 6:04
  Speaker 3: To me, it seemed like and let me know what
• 6:06
  Speaker 3: your thoughts are. Ever since this rock Nation thing happened,
• 6:10
  Speaker 3: I've never seen people nitpick nothing more in my fucking
• 6:16
  Speaker 3: life than man.
• 6:19
  Speaker 2: And you know, it's really just like.
• 6:22
  Speaker 1: I think a lot of this was really beautiful and
• 6:24
  Speaker 1: eye opening for me because it showed me a lot
• 6:26
  Speaker 1: of people who spent like waiting, like kind of sitting
• 6:29
  Speaker 1: like they had this and and it was like, oh,
• 6:31
  Speaker 1: this is a moment you know, in complete misunderstanding, Like
• 6:35
  Speaker 1: you know, even in the verse that's posted, like I say,
• 6:37
  Speaker 1: I'm not perfect. It neither is the president. What's guiltier
• 6:41
  Speaker 1: than a nigga hide and evidence? I'm talking about.
• 6:43
  Speaker 3: Them, no shit, Yeah.
• 6:46
  Speaker 1: Even the Devil was having sent you know, like this
• 6:48
  Speaker 1: is the realization of like damn like that. That's not
• 6:52
  Speaker 1: a that's not complicity. That's just like this is the
• 6:55
  Speaker 1: real world. What's guiltier than a nigga hide and EVI did?
• 6:57
  Speaker 1: That's me saying these nigga's guilty.
• 7:01
  Speaker 2: You feel me?
• 7:01
  Speaker 1: But I think it was it was an opportunity for
• 7:04
  Speaker 1: people who just like been sitting on it and waiting
• 7:07
  Speaker 1: to just get they get they strike at it.
• 7:09
  Speaker 3: Yeah, I've seen a lot of other rappers, uh who
• 7:14
  Speaker 3: are you know have certain levels of success kind of
• 7:18
  Speaker 3: chime in and I'm just like it's like I think, man,
• 7:21
  Speaker 3: when it comes to this shit, Like I think art
• 7:25
  Speaker 3: is subjective now whether or not people people can say
• 7:28
  Speaker 3: I don't like the art, that's fine. Yeah, Like you
• 7:31
  Speaker 3: know what, I didn't like the way he communicated that
• 7:34
  Speaker 3: maybe feel some type of way, and you could even
• 7:36
  Speaker 3: think that you're wrong.
• 7:39
  Speaker 2: You could you could.
• 7:40
  Speaker 3: Be like I don't agree with him, and I don't
• 7:42
  Speaker 3: you know, I don't like Lil Russell because of this.
• 7:44
  Speaker 3: But to me, there was like all get opportunistic, like reasoned,
• 7:51
  Speaker 3: like if you didn't already get in on, like well
• 7:53
  Speaker 3: he said this about a little Wayne yeah, or you know,
• 7:56
  Speaker 3: or what he said fuck fuck rock Nation and now
• 7:58
  Speaker 3: he's with Rockney. It's it's like okay now.
• 8:01
  Speaker 1: Even to get to a point where like people think
• 8:03
  Speaker 1: they could tell an artist what they can and can't write,
• 8:05
  Speaker 1: like I can get in the studio and the Mexican
• 8:08
  Speaker 1: come down to me and it's like, this is what
• 8:10
  Speaker 1: I'm speaking about, this is what came to me. And
• 8:11
  Speaker 1: they'll be like, well, you can't say that, you can
• 8:14
  Speaker 1: you know, And it's only a few of us who
• 8:16
  Speaker 1: actually say things that it's beyond you know, the you know,
• 8:21
  Speaker 1: if Magic Johnson got a kid for AIDS and all
• 8:23
  Speaker 1: the broke motherfuckers passed away. You know, it's only so
• 8:26
  Speaker 1: many who willing to say shit like that. And I
• 8:29
  Speaker 1: just think it's like it was taking you know, it's
• 8:34
  Speaker 1: just one of those it's rage bait.
• 8:36
  Speaker 2: You know, it was.
• 8:37
  Speaker 3: Definitely rage baby. But I also think, like I think,
• 8:41
  Speaker 3: you you it's showing more of this of the record
• 8:44
  Speaker 3: today because I feel like if someone just pressed it,
• 8:47
  Speaker 3: I feel like there's a lot of people who know
• 8:49
  Speaker 3: who you are, but they might not necessarily be like
• 8:52
  Speaker 3: overally they see you, like because if you scroll enough
• 8:54
  Speaker 3: and you're kind of like a hip hop fan, like,
• 8:55
  Speaker 3: you're gonna see the Russell's face. So I think some
• 8:58
  Speaker 3: people might have for the first time that's the first
• 9:00
  Speaker 3: thing they've seen and they were like, what the fuck?
• 9:03
  Speaker 2: You know what I'm saying?
• 9:05
  Speaker 3: Like, and do you think, like when a piece of
• 9:09
  Speaker 3: content like that reacts the way it does, do you
• 9:11
  Speaker 3: feel like the juice is worth the squeeze if you will? Like,
• 9:17
  Speaker 3: because now you have to defend yourself now, like now
• 9:20
  Speaker 3: people are rubbed the wrong wave.
• 9:21
  Speaker 1: I don't you know, I don't have to I get
• 9:24
  Speaker 1: to right. And that's something I learned with the Wayne
• 9:27
  Speaker 1: stuff too, is like and ultimately I'm I haven't been
• 9:30
  Speaker 1: defending myself from people who know me in value what
• 9:33
  Speaker 1: I do.
• 9:33
  Speaker 2: And support me. Right, It's external.
• 9:35
  Speaker 1: It's niggas who ain't never support Maybe a few who's like, ah,
• 9:39
  Speaker 1: I might have played the song, but the people who
• 9:42
  Speaker 1: like show up for me and buy tickets and actually
• 9:44
  Speaker 1: support my ecosystem, that know me because they've been on
• 9:47
  Speaker 1: my shows and been around me and hear me speak
• 9:49
  Speaker 1: and communicating and know what I do. It's not nothing lost,
• 9:53
  Speaker 1: you know, I've only lost people who wasn't there anyway,
• 9:57
  Speaker 1: Like these are new niggas who like, I never liked
• 9:59
  Speaker 1: this guy, and it's like, well cool.
• 10:01
  Speaker 2: Like shay, you feel me. It's like we didn't like you. Eat.
• 10:04
  Speaker 1: But while you at it, make sure you stop liking
• 10:07
  Speaker 1: your daddy and your uncle too, because them nigga's weird.
• 10:10
  Speaker 1: And make sure you stop liking the homie whoill be
• 10:12
  Speaker 1: sliding and talking. You know, make sure you make sure
• 10:14
  Speaker 1: we make the outrage extend beyond to hit everybody you
• 10:19
  Speaker 1: feel right, cause niggas you feel me.
• 10:23
  Speaker 3: Yeah, like we support so many people who are morally bankrupt,
• 10:27
  Speaker 3: oh my god, because it's just fucking convenient.
• 10:30
  Speaker 1: It's the list long, the list long. But you know, outraged.
• 10:40
  Speaker 3: You know it's funny because like you know, I feel
• 10:43
  Speaker 3: like you kind of hit it on the head because
• 10:46
  Speaker 3: anybody who has been fucking with you and with you,
• 10:50
  Speaker 3: it's like, I mean, I get how people could be yeah,
• 10:54
  Speaker 3: rubbed the wrong way by that, but I also understand
• 10:57
  Speaker 3: what you were trying to say. So I didn't even
• 11:01
  Speaker 3: like I didn't think it was that crazy until like
• 11:04
  Speaker 3: the next day and I was like.
• 11:06
  Speaker 2: Neither did we.
• 11:07
  Speaker 3: This shit is going.
• 11:08
  Speaker 2: You know, it's crazy. Like with me, I had.
• 11:12
  Speaker 3: People hitting me. I defend you to people, and I've
• 11:15
  Speaker 3: told you this before. I feel like for whatever reason,
• 11:18
  Speaker 3: like behind the scenes, like you have a few haters
• 11:21
  Speaker 3: who I'm cool with, of course, and they're off in
• 11:24
  Speaker 3: the bay, but they're like yeah, but you notice it,
• 11:26
  Speaker 3: like nobody like super big. It's like standing behind the rustle.
• 11:29
  Speaker 3: And then I swear to God, I swear on everything
• 11:32
  Speaker 3: I love. It had to have been the same week
• 11:35
  Speaker 3: or like within a day or two you and jay
• 11:39
  Speaker 3: Z are together. I said it to my man and
• 11:43
  Speaker 3: I was like, oh word. I was like, why do
• 11:47
  Speaker 3: you hate this guy so much?
• 11:48
  Speaker 2: Bro? It be self reflective.
• 11:51
  Speaker 1: And you know what's crazy about the record, Like when
• 11:53
  Speaker 1: we made this in the studio, like none of us
• 11:55
  Speaker 1: seen that as triggering because like they see me right,
• 11:58
  Speaker 1: like they see all right, I got a called discretion.
• 12:01
  Speaker 1: That's just like, you know, this shit just dawned down.
• 12:04
  Speaker 1: This ain't intend It's like this is coming through me
• 12:07
  Speaker 1: and even we want to go play pickleball and it's
• 12:09
  Speaker 1: a lady there, older white lady named Katie who owns it,
• 12:13
  Speaker 1: and she was like, man, I listened to that album
• 12:15
  Speaker 1: and it was like the most intricate writing, like I
• 12:18
  Speaker 1: enjoyed every bit of it. No no issue, like people
• 12:22
  Speaker 1: been sending me the album, like man, this record hit.
• 12:26
  Speaker 1: It's only the public when it got to it, and
• 12:28
  Speaker 1: it was like, oh, y'all because y'all, y'all are committed
• 12:31
  Speaker 1: to misconstruing what I'm saying, like and even people.
• 12:35
  Speaker 2: Like, well, this is the definition of heaven.
• 12:37
  Speaker 3: And it's like, bro, was there anybody that you were
• 12:40
  Speaker 3: disappointed in how they reacted?
• 12:45
  Speaker 1: Not? Really, I don't really have I expectations for low
• 12:48
  Speaker 1: vibrational niggas, right, you know, I don't at all like
• 12:52
  Speaker 1: everybody hating that, even the niggas who I thought was
• 12:56
  Speaker 1: like damn you being in my dms ask for fijis
• 12:58
  Speaker 1: and you and trying to.
• 12:59
  Speaker 2: Get in it. Even though it didn't surprise me.
• 13:03
  Speaker 1: It was like, I mean, like your life representative of this,
• 13:07
  Speaker 1: Like I could tell you a hate nas nigga, you're
• 13:09
  Speaker 1: not having no motion and no success like you.
• 13:11
  Speaker 2: It makes sense. It's aligned.
• 13:14
  Speaker 1: You know, while all that's going on, it's niggas who
• 13:17
  Speaker 1: like really successful, who really do this. Who've been calling
• 13:21
  Speaker 1: me like, hey, don't worry about none of that. We
• 13:25
  Speaker 1: know what's up the niggas who really move things and
• 13:28
  Speaker 1: make things shake, And that's my thing. You know, if
• 13:31
  Speaker 1: I don't, if I don't have, if I'm not inspired
• 13:36
  Speaker 1: by you, your opinion is really like minute, you know,
• 13:39
  Speaker 1: it'll bother you because it's like it's a thousand niggas
• 13:41
  Speaker 1: coming at you and I'm a nigga. I'm from where
• 13:43
  Speaker 1: I'm from, so niggas get to jump you. It's like, nigga,
• 13:45
  Speaker 1: I'm trying to fight, but it's also like I understand deeply, Like, bro,
• 13:50
  Speaker 1: I'm not I'm not moved by how you live in
• 13:52
  Speaker 1: your life, So your opinion ain't that valid? The people
• 13:55
  Speaker 1: who I value their opinion, it ain't.
• 13:58
  Speaker 3: It ain't that some hope since this virality is tooken off.
• 14:03
  Speaker 1: Hell no, Hey, you know, next time I see this nigga,
• 14:09
  Speaker 1: I feel it's gonna be a smell like nigga. But hey, hey,
• 14:14
  Speaker 1: you know what's funny as fuck. I was telling the
• 14:16
  Speaker 1: team at Rock Nation, I'm like, damn, we both we
• 14:21
  Speaker 1: both share like a like me signing with them got
• 14:24
  Speaker 1: me a whole bunch of shit that I didn't ast
• 14:26
  Speaker 1: foe and then them signing me I've been my whole
• 14:29
  Speaker 1: bunch of shit ain't now. So it's like it's a
• 14:31
  Speaker 1: mutual share of bullshit that come with it. But it's
• 14:34
  Speaker 1: also like this is what comes. We're going to this level. Yeah,
• 14:38
  Speaker 1: new levels, new devils.
• 14:40
  Speaker 2: Yeah.
• 14:40
  Speaker 3: I feel like if you listen to like really ice
• 14:42
  Speaker 3: cube shit or like listen man, motherfuckers loved Eminem talking
• 14:46
  Speaker 3: about raping his mom dog. You know what I'm saying, Like,
• 14:47
  Speaker 3: what are we talking about.
• 14:49
  Speaker 2: Bro niggas?
• 14:50
  Speaker 3: Niggas saying that everybody comes from God? It is not
• 14:54
  Speaker 3: It's obvious what you're saying.
• 14:55
  Speaker 1: Niggas have said and done far worse and still got
• 14:59
  Speaker 1: support by the entire world.
• 15:01
  Speaker 2: For sure, still be showing up for them. I'm still
• 15:05
  Speaker 2: showing up for him today.
• 15:07
  Speaker 3: Fucking females up far and done far worse.
• 15:12
  Speaker 1: But I'm the problem because I said, Yeah, God made
• 15:15
  Speaker 1: this nigga and this nigga, and you could do this
• 15:18
  Speaker 1: with your life, and you could do that which one
• 15:19
  Speaker 1: you're gonna become?
• 15:20
  Speaker 3: I think it is important to point in general, is
• 15:23
  Speaker 3: a very real point. It's like we all start at
• 15:26
  Speaker 3: the same place. Now, mind you. Everyone has different circumstances.
• 15:29
  Speaker 3: Everyone has different you know. Some people are born into
• 15:32
  Speaker 3: homes with money or opportunities or but in terms of
• 15:36
  Speaker 3: your moral compass, right or whatever, you would considered evil
• 15:39
  Speaker 3: to be. Yeah, not to say that there isn't like
• 15:42
  Speaker 3: situations that can contribute to you and how you end up.
• 15:46
  Speaker 3: You know, but we all start as.
• 15:48
  Speaker 2: A baby pure, you know. I mean you have to
• 15:50
  Speaker 2: be taught evil. Yeah, pure.
• 15:53
  Speaker 1: You know, every every child that that enters the world
• 15:57
  Speaker 1: through their parents is heaven sent, every single one. No
• 16:00
  Speaker 1: parents see the child come out of them. It's like
• 16:02
  Speaker 1: this isn't a gift from God. You feel me every
• 16:05
  Speaker 1: single chat and then the world gets a hold of
• 16:08
  Speaker 1: you and you take your own path and lane.
• 16:11
  Speaker 2: And that's what you know.
• 16:12
  Speaker 1: A nigga was explaining in the record that niggas don't
• 16:14
  Speaker 1: get but if you listen to the full song, it's
• 16:17
  Speaker 1: me literally saying they want me to dance and shout.
• 16:21
  Speaker 1: You know, nigger it out. But I'm gonna show you
• 16:23
  Speaker 1: what this nigga about. This nigga about revolution. I don't
• 16:27
  Speaker 1: just make songs you could dance too. I also make
• 16:30
  Speaker 1: songs you could think too. The Water ten dollars at
• 16:33
  Speaker 1: this fest. But the look is five. That's how they
• 16:36
  Speaker 1: defeat you. Niggas ain't even talking like that, right, Niggas
• 16:41
  Speaker 1: ain't even talking like that.
• 16:43
  Speaker 3: Yeah, I mean, listen, man, It's twenty twenty six and
• 16:46
  Speaker 3: we're about to go to World War three and Israel
• 16:50
  Speaker 3: is committing genocide number two in Lebanon, and there's still
• 16:55
  Speaker 3: most rappers haven't spoken out about the first genocide that
• 16:58
  Speaker 3: they perpetrated.
• 17:01
  Speaker 2: But I'm wrong.
• 17:02
  Speaker 3: The United States just bombed a school full of young
• 17:06
  Speaker 3: children and Iran on day one of the war. Can
• 17:11
  Speaker 3: we be outraged about that?
• 17:12
  Speaker 2: No?
• 17:13
  Speaker 1: No, no, no, we can't. We can't, No, we can't.
• 17:19
  Speaker 2: Nope.
• 17:20
  Speaker 1: Only only about a little black nigga speaking his mind
• 17:23
  Speaker 1: and sharing his art.
• 17:24
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• 17:55
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• 17:58
  Speaker 3: much happening March bad this NBA season MVP. Who's gonna win?
• 18:02
  Speaker 3: I don't know. I think I'm hammering. I think Shay's
• 18:08
  Speaker 3: gonna win. I'ma be honest, but if we're talking to odds,
• 18:11
  Speaker 3: give me some of that action on Kate Cunningham in
• 18:13
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• 18:24
  Speaker 3: Let's get back to the podcast. So, you know, it's
• 18:28
  Speaker 3: interesting to me because what I've noticed is like there's
• 18:31
  Speaker 3: you've been so relentless and this journey of yours that is,
• 18:37
  Speaker 3: you know, going on five years now. I would say
• 18:39
  Speaker 3: since I've known you four or five years, but the
• 18:41
  Speaker 3: journey has been relentless. It has been one with purpose intent,
• 18:45
  Speaker 3: and it's not overnight, It's not like you this is
• 18:50
  Speaker 3: all man, It's been a lot of work right for you,
• 18:55
  Speaker 3: and you've been extremely transparent with your journey, and I
• 19:00
  Speaker 3: feel like you've gotten to the point where you're instead
• 19:05
  Speaker 3: of because I feel like everybody at a certain point
• 19:08
  Speaker 3: in time is like trying to kind of like, oh
• 19:11
  Speaker 3: I fuck with a Russell. Well, the Russell's showing everybody
• 19:13
  Speaker 3: how it was done. But you hit the part of
• 19:16
  Speaker 3: success where all that shit has switched. Yeah, And I
• 19:22
  Speaker 3: mean kudos to you because not a lot of people
• 19:24
  Speaker 3: see that level of success where everyone kind of wants
• 19:26
  Speaker 3: to turn against them or find a reason to turn
• 19:29
  Speaker 3: against them. Yeah. Would you say that it was the
• 19:33
  Speaker 3: rock Nation moment because I felt that a little before.
• 19:37
  Speaker 3: I feel like when you, like, are the independent artist
• 19:40
  Speaker 3: doing All Star Weekend when motherfuckers who are you know,
• 19:44
  Speaker 3: got major label deals in your city can't do that?
• 19:48
  Speaker 3: What like for you? Man, I'm just curious does it
• 19:52
  Speaker 3: fuck with you to because like we all are like
• 19:55
  Speaker 3: subconsciously affected by energy, comments, etc. Like, does it bother
• 19:58
  Speaker 3: you that like you've gotten to this point where like
• 20:01
  Speaker 3: people are starting to show you more hate, People are
• 20:04
  Speaker 3: starting to like kind of pick apart, and it pick
• 20:06
  Speaker 3: you a little bit more.
• 20:08
  Speaker 1: Of course, it's bothersome as a human, like you know,
• 20:11
  Speaker 1: to be sitting in your house at any time and
• 20:13
  Speaker 1: niggas start throwing rocks at your window.
• 20:16
  Speaker 2: It takes a lot of grace to not shoot.
• 20:18
  Speaker 1: Back, you know, actually after they break a window and
• 20:22
  Speaker 1: it's like no, I'm saying, figure, it takes a lot
• 20:26
  Speaker 1: of grace to just be like you know, and and
• 20:30
  Speaker 1: a lot of times I'm not. But I think about
• 20:35
  Speaker 1: first they love you, then they hate you, then they
• 20:37
  Speaker 1: love you again, you know, like that's just the process
• 20:40
  Speaker 1: and the journey of all this. And I'm grateful for
• 20:42
  Speaker 1: it because the more hate I've received, the more love
• 20:46
  Speaker 1: I've been able to give. In the past year, I've
• 20:49
  Speaker 1: changed more kids lives, more families lives, more homies, lives
• 20:54
  Speaker 1: I paid rent and water and PG and and school
• 20:57
  Speaker 1: supplies and take hiss. Like I've I've gotten a lot
• 21:01
  Speaker 1: of hate, but I've also gotten so much success on
• 21:04
  Speaker 1: the other end that I've been really able to be impactful.
• 21:07
  Speaker 1: And I've changed more lives this year than I've changed
• 21:09
  Speaker 1: my whole life.
• 21:10
  Speaker 3: So well, that's been part of your journey the whole
• 21:12
  Speaker 3: time is like I feel like giving back to the
• 21:14
  Speaker 3: independent artist community through good company, Like this is something
• 21:16
  Speaker 3: that's always been something you've been doing. It's not like
• 21:19
  Speaker 3: you're just like me, me, me, me, Like yeah, like
• 21:23
  Speaker 3: I've seen you give game to artists, like you should
• 21:25
  Speaker 3: shoot this or come out to that. You did it
• 21:26
  Speaker 3: with the homie Jakarta. You were like, come out to
• 21:28
  Speaker 3: the bay, shoot some shit out here. Like let's get
• 21:30
  Speaker 3: to the point where you because you know, I texted
• 21:32
  Speaker 3: you this and I was like, man, it's so crazy
• 21:35
  Speaker 3: that you get to the point where it is, you know,
• 21:38
  Speaker 3: you want to talk about being undeniable where I think
• 21:42
  Speaker 3: I text you this. I was like, yo, to talk
• 21:44
  Speaker 3: about undeniable, Like you have been no stranger to sharing
• 21:49
  Speaker 3: your previous experiences with rock Nation in the past, the
• 21:53
  Speaker 3: deal that they offered you and how bad it was
• 21:56
  Speaker 3: and you let it. You let it fly on multiple
• 21:59
  Speaker 3: plot forms about it. So one would think, like, if
• 22:02
  Speaker 3: you do something like that, you know that you kind
• 22:05
  Speaker 3: of burn your bridge there with the company. So take
• 22:10
  Speaker 3: me through how does that situation morph into correct me
• 22:19
  Speaker 3: if I'm wrong. Jay Z said that you kind of
• 22:21
  Speaker 3: helped him correct some of the Yeah, the ways of
• 22:26
  Speaker 3: how they were doing stuff before by spiking out.
• 22:28
  Speaker 2: Yeah, so what happens.
• 22:30
  Speaker 3: What's the genesis of them knocking on the door again?
• 22:34
  Speaker 1: I think I think there's two things that could happen.
• 22:37
  Speaker 1: When you speak out. You could either burn the bridge
• 22:40
  Speaker 1: or you could build a bridge. And you gain respect
• 22:43
  Speaker 1: from from like a real nigga, you know, gonna respect.
• 22:46
  Speaker 1: It's like damn, okay, I gotta go look into more.
• 22:49
  Speaker 1: And they end up getting a whole new regime like
• 22:54
  Speaker 1: new team, new staff, new vision, new mission, new alignment,
• 22:57
  Speaker 1: you know. And when we talked, he's like, you know,
• 23:00
  Speaker 1: the old way, we were just adopting what we knew.
• 23:03
  Speaker 1: We came in being like what we knew. But it's like,
• 23:06
  Speaker 1: all right, well we could at least do a little
• 23:08
  Speaker 1: better than them, but that was what we knew, you know.
• 23:10
  Speaker 1: And then when you expand and you realize, like, bro,
• 23:13
  Speaker 1: I'm not gonna put a nigga through what I went through.
• 23:16
  Speaker 2: We need to do it this way, this way.
• 23:17
  Speaker 1: And they built a new regime and they tapped in
• 23:20
  Speaker 1: and it's been year like they tapped in years ago,
• 23:22
  Speaker 1: and you know, I was just running my race. It's
• 23:24
  Speaker 1: like I still kind of had that energy towards it,
• 23:28
  Speaker 1: you know, and as just came and I started making
• 23:31
  Speaker 1: these records with John and just start growing, you know.
• 23:34
  Speaker 1: Me and my team is like, man, we spent millions
• 23:37
  Speaker 1: of our own money. You feel me like, let's find
• 23:40
  Speaker 1: And that's why we did the Empire deal because I
• 23:42
  Speaker 1: went in there and I was like, bro, I've been
• 23:44
  Speaker 1: spending millions on my own money. Let's partner like match
• 23:48
  Speaker 1: me and let's do something grander. I'm already here, help
• 23:50
  Speaker 1: me scale it.
• 23:51
  Speaker 2: Match me. We did a review of what.
• 23:54
  Speaker 1: Was spent and it was like thirty thousand dollars on me,
• 23:57
  Speaker 1: you know, and that disciplined me because I had just
• 24:00
  Speaker 1: got a quote to do my roof for forty thousand.
• 24:02
  Speaker 2: It's like I asked for a house.
• 24:03
  Speaker 1: I didn't even get a roof, you know, you know,
• 24:06
  Speaker 1: and that was really disappointing, but only got here.
• 24:09
  Speaker 2: That was the same thing with rock Nation.
• 24:10
  Speaker 1: It's like, this is what I want for myself, this
• 24:12
  Speaker 1: is what I'm doing.
• 24:14
  Speaker 2: Can you do things?
• 24:15
  Speaker 1: One of my my first things was like, can you
• 24:16
  Speaker 1: take this record to radio? I believe in it is
• 24:19
  Speaker 1: buzzing and working it. Can you go to radio. We're
• 24:23
  Speaker 1: gonna go to radio.
• 24:26
  Speaker 2: Done. I can you get me major press? On top
• 24:29
  Speaker 2: of this? Can I be in Apple? Spotify?
• 24:31
  Speaker 1: Can I get all these meetings? But I want big placements.
• 24:34
  Speaker 1: I want to do the live stuff. I want to
• 24:35
  Speaker 1: move here. I had an Apple Music radio show today
• 24:38
  Speaker 1: on top of amongst other things. You feel me so
• 24:41
  Speaker 1: everything that I was like, I need this gap bridge
• 24:43
  Speaker 1: because you know, when you Indy, some looks they just
• 24:48
  Speaker 1: they ain't like you know, it's reserves.
• 24:50
  Speaker 2: They're not letting you up there. Yeah. I've done a
• 24:52
  Speaker 2: lot of big shit Indy, Yeah for sure.
• 24:55
  Speaker 3: I mean you've got like you've built to where you
• 24:57
  Speaker 3: could pretty much go to most platforms on your own.
• 24:59
  Speaker 3: So it's if I can pretty much get all the
• 25:01
  Speaker 3: looks on my own, you gotta get me the looks
• 25:03
  Speaker 3: that I can't.
• 25:04
  Speaker 2: You have to do the things I can't do.
• 25:06
  Speaker 1: And it's also like having boots on the ground, like
• 25:10
  Speaker 1: my team work on me. That mean, like we all
• 25:13
  Speaker 1: doing something, so I don't have fifty people who pitching
• 25:16
  Speaker 1: me here, pitching me here, going to the bragg connect
• 25:19
  Speaker 1: this this, you feel me like having a staff of
• 25:21
  Speaker 1: people who's just doing that on your behalf on a
• 25:24
  Speaker 1: back end and moving your stuff forward too at so
• 25:27
  Speaker 1: much fuel that you don't get to do when you
• 25:30
  Speaker 1: endy because you're gonna run out of paper.
• 25:32
  Speaker 2: You're gonna burn yourself.
• 25:33
  Speaker 1: John, Like, I didn't went up and down so many
• 25:35
  Speaker 1: times building this because.
• 25:36
  Speaker 2: It's just me.
• 25:37
  Speaker 3: Yeah, yeah, I feel like, Okay, So because it's a
• 25:41
  Speaker 3: big moment, you linking up with Hove At what point
• 25:44
  Speaker 3: in time was the first time you talked to jay Z?
• 25:47
  Speaker 3: That day we saw you guys meet up and did
• 25:50
  Speaker 3: you know that you were going there to meet with jay?
• 25:52
  Speaker 2: Yeah?
• 25:53
  Speaker 3: So like was it like yo? He was like yid
• 25:56
  Speaker 3: because I listen, a lot of people can go to
• 25:58
  Speaker 3: Rock Nation. I know a lot of buddies who fit
• 26:01
  Speaker 3: on Rocket who, having sniffed the same are jay Z sniff?
• 26:04
  Speaker 2: Yeah?
• 26:05
  Speaker 3: And I say that with all due respect.
• 26:08
  Speaker 2: That's hilarious.
• 26:08
  Speaker 3: Yeah, happened in the same fucking room. Did not go
• 26:11
  Speaker 3: to the fucking brunch all right?
• 26:12
  Speaker 2: Yeah?
• 26:13
  Speaker 3: For real, it had to have been hold had to
• 26:15
  Speaker 3: be like, nah, I need to talk to this Kim.
• 26:17
  Speaker 3: So you're on your way to go meet with jay Z?
• 26:20
  Speaker 2: Are you nervous? Yeah? I was.
• 26:23
  Speaker 1: It's funny because the whole time, like we're negotiating for
• 26:26
  Speaker 1: the Rock Nation stuff. I kept telling them, I'm like
• 26:29
  Speaker 1: I got to meet whole though, like I got a
• 26:30
  Speaker 1: hoigh at hole, like all this is good, you know,
• 26:33
  Speaker 1: but I got I got a highlight hole, you know.
• 26:36
  Speaker 1: And I got the call and it was like he ready,
• 26:38
  Speaker 1: he want to meet. And we was already coming to
• 26:40
  Speaker 1: LA for some ship and I'm like, oh, let's get
• 26:42
  Speaker 1: it done.
• 26:43
  Speaker 2: I'm finna be there.
• 26:44
  Speaker 1: And yeah, definitely was a feeling of like none, nervous,
• 26:49
  Speaker 1: just I didn't know who I was gonna meet.
• 26:51
  Speaker 2: You know.
• 26:51
  Speaker 1: I bet several people in the industry and some's like damn,
• 26:55
  Speaker 1: you know, that wasn't the experience I envisioned. And someone
• 26:58
  Speaker 1: was like, wow, this is beyond what I could have imagined.
• 27:02
  Speaker 1: So he had definitely that energy, but it was so much.
• 27:06
  Speaker 2: Love.
• 27:07
  Speaker 1: It was like, Bro, Nigga, and he's been watching me
• 27:09
  Speaker 1: for long. He like, Bro, I've been watching you forever.
• 27:11
  Speaker 1: That's how we even came to the convo. We were
• 27:14
  Speaker 1: able to talk about everything transparently, like how us even
• 27:18
  Speaker 1: get into like the past deal, Like he was laughing,
• 27:20
  Speaker 1: he was like, man, I've been watching you for a while.
• 27:23
  Speaker 2: Like I tried to offer a nigga.
• 27:24
  Speaker 1: Deal and they didn't want to dial and we was
• 27:27
  Speaker 1: laughing because it was like, man, this is why. And
• 27:29
  Speaker 1: he was saying, that's why we respect what you did
• 27:32
  Speaker 1: because niggas ain't gonna do that.
• 27:34
  Speaker 3: Do you feel like, because I feel like, whether we
• 27:39
  Speaker 3: all want to admit it or not, like validation is
• 27:42
  Speaker 3: from from your peers or people who look up to
• 27:45
  Speaker 3: for whatever amount it matters to you, it doesn't matter.
• 27:48
  Speaker 3: It has to be like the craziest level of like
• 27:52
  Speaker 3: like all this shit, like jay Z stamps what I'm doing,
• 27:55
  Speaker 3: like man, like it's different when like rock Nations offers
• 27:59
  Speaker 3: you a deal three four years ago to like jay
• 28:01
  Speaker 3: Z being like, hey man, we changed the way we
• 28:03
  Speaker 3: do business over here because.
• 28:05
  Speaker 2: You heard it meant a lot.
• 28:08
  Speaker 1: It meant a lot to the squad because you know
• 28:12
  Speaker 1: how tough it was during that time, Like when I
• 28:14
  Speaker 1: got that first Rock Nation deal, I ain't had no paper.
• 28:17
  Speaker 2: Niggad barely get back home from La.
• 28:19
  Speaker 1: You know, it was like we came all the way
• 28:21
  Speaker 1: out of that meeting expecting, like, man, we gonna make
• 28:24
  Speaker 1: something happen. To walk away from that during that time
• 28:27
  Speaker 1: and go back to the couch, you know, it's like, fuck,
• 28:31
  Speaker 1: did I make I've so many times throughout this journey
• 28:34
  Speaker 1: I had to sit with myself and like, damn, did
• 28:36
  Speaker 1: I make the right decision?
• 28:38
  Speaker 3: Yeah?
• 28:38
  Speaker 1: I see all these new artists coming blow up because
• 28:40
  Speaker 1: they end up getting a machine and infrastructure, and it's like, damn,
• 28:44
  Speaker 1: I could have been you know, did I miss my way?
• 28:46
  Speaker 1: Because I did it take something that was possibly for me?
• 28:50
  Speaker 1: Was that God trying to send me my life? Rapped
• 28:52
  Speaker 1: the in and I passed it? Like I had to
• 28:54
  Speaker 1: sit with myself on all of this and know that
• 28:56
  Speaker 1: I chose the right thing for me, and then it
• 28:59
  Speaker 1: came full a circle.
• 29:00
  Speaker 3: Yeah. Yeah, it's funny too because you've never said that
• 29:03
  Speaker 3: you were anti record deal. You said it, and never
• 29:06
  Speaker 3: you said in interviews with me where you'd be like, no,
• 29:08
  Speaker 3: I'm not anti major, it's just I'm anti shitty terms, right,
• 29:12
  Speaker 3: Like it's got to be a good situation, right, So
• 29:15
  Speaker 3: congrats on getting the situation gratitude. Was there a whole
• 29:20
  Speaker 3: bar or some gamey gaby that we didn't see that we.
• 29:23
  Speaker 1: Got a whole two three hour session.
• 29:28
  Speaker 2: I'm gonna start busting it down.
• 29:30
  Speaker 3: That's crazy.
• 29:31
  Speaker 2: Yeah, And he gave a lot of game, like he.
• 29:37
  Speaker 1: I commend that nigga because I've been fighting for my
• 29:40
  Speaker 1: life out here against public scrutiny and these niggas, you know,
• 29:44
  Speaker 1: and the fact that he has to deal with that
• 29:47
  Speaker 1: every day and his children has to see it, and
• 29:50
  Speaker 1: his wife and his parents, Yeah, and every day. You know,
• 29:54
  Speaker 1: they own a nigga who just like did his best
• 29:58
  Speaker 1: to bring change in a way that he knew how
• 30:01
  Speaker 1: it sucked to be in that position, you know, And
• 30:04
  Speaker 1: I really empathize and feel for it. But he gave
• 30:07
  Speaker 1: us a lot of a lot of game and just
• 30:08
  Speaker 1: insight into like, damn, nigga, this shit possible. I've never
• 30:13
  Speaker 1: we haven't really got to see hip hop age in
• 30:16
  Speaker 1: a way that we have with you know, niggas wuld
• 30:18
  Speaker 1: be fifty and they still rapping about being in strip
• 30:21
  Speaker 1: clubs shaking that Teddy money murderers kid at fifty.
• 30:24
  Speaker 2: You know, Hove is old Wayam's They say he.
• 30:27
  Speaker 1: Wanted a few that got up there and he like, man,
• 30:30
  Speaker 1: I did this, And I ain't like how that shit
• 30:32
  Speaker 1: sat with me. That really ruined, that fucked my life.
• 30:34
  Speaker 1: I had to recover. I had to go heal from that.
• 30:37
  Speaker 1: You feel we ain't got that perspective yet.
• 30:39
  Speaker 3: You always hear like the jay Z would you rather
• 30:42
  Speaker 3: have dinner with Hove or take five hundred K? I
• 30:44
  Speaker 3: guess you. I mean, I don't know if you guys ate, but.
• 30:46
  Speaker 2: Both you might as well.
• 30:47
  Speaker 3: You might as well if like I got take them both.
• 30:52
  Speaker 3: I wanted to talk to you because there's another platform
• 30:54
  Speaker 3: that I don't think any of us would have ever
• 30:56
  Speaker 3: have found out or known about without you are your
• 31:00
  Speaker 3: part owner of even is that? Or you got a
• 31:02
  Speaker 3: piece of even so this company even you put on
• 31:04
  Speaker 3: the map fully.
• 31:06
  Speaker 2: I had, I mean very first release ever.
• 31:09
  Speaker 3: And fast forward won't all that just did a deal.
• 31:13
  Speaker 3: I think they just cut partnership. Is it with Universal
• 31:16
  Speaker 3: or Interscope or some shit Universal? Yeah?
• 31:21
  Speaker 2: Do you?
• 31:22
  Speaker 3: Because I feel like the even way feels to me
• 31:25
  Speaker 3: like almost like you were very prophetic and like being
• 31:30
  Speaker 3: like pay what you want, go to the website, pay
• 31:32
  Speaker 3: what you want, buy a ticket, pay what you want.
• 31:35
  Speaker 3: And you keep hearing people who seem to matter say
• 31:39
  Speaker 3: streaming is gonna die, it's not sustainable. The even thing
• 31:44
  Speaker 3: feels like it is kind of I mean, if Jay,
• 31:48
  Speaker 3: the way I look at it, it's like a guy like
• 31:50
  Speaker 3: j Cole participates in something like that, like it has
• 31:52
  Speaker 3: to kind of be the wave, right. So it's like,
• 31:55
  Speaker 3: for you, do you feel like the business or the
• 31:59
  Speaker 3: economics of how artists get their music is slowly getting
• 32:05
  Speaker 3: away from streaming and is going to go towards that model.
• 32:12
  Speaker 1: I think streaming will always be right. It's like YouTube,
• 32:17
  Speaker 1: you know. I think it'll always be I always want
• 32:19
  Speaker 1: to pull out my phone and listen.
• 32:22
  Speaker 2: To Michael Kanye, you listen to anything. I don't think
• 32:26
  Speaker 2: that'll go.
• 32:26
  Speaker 1: But I think that having places where people can support
• 32:30
  Speaker 1: you heavier. I think streaming is like the lowest form
• 32:33
  Speaker 1: of support, and then it's like, hey, I really like
• 32:36
  Speaker 1: this guy, how can I support more? Oh, I can
• 32:39
  Speaker 1: go to even and do something more direct.
• 32:41
  Speaker 2: That's that.
• 32:42
  Speaker 1: So I don't I don't think you're red streaming. I
• 32:43
  Speaker 1: think it's complementary to street to streaming.
• 32:46
  Speaker 3: Yeah, I feel like people change themselves and they're like, man,
• 32:49
  Speaker 3: you my shit ain't on out.
• 32:51
  Speaker 2: Man.
• 32:51
  Speaker 3: There's a few rappers I love and like, you got
• 32:55
  Speaker 3: to have their physical fucking album. There's a few guys.
• 32:58
  Speaker 3: There's a few like the Old Back.
• 33:02
  Speaker 4: You gotta buy the fucking I'm like, God, I ain't
• 33:04
  Speaker 4: got a CD player, right, And then I ain't trying
• 33:07
  Speaker 4: to go on some random link.
• 33:09
  Speaker 2: So even's at.
• 33:10
  Speaker 3: Least a good app, like you could play shit like
• 33:11
  Speaker 3: that's the other thing, because to play it on an app,
• 33:14
  Speaker 3: I think it's important too.
• 33:15
  Speaker 2: Yeah, they worked hard to build that ship.
• 33:19
  Speaker 3: It's like people don't want to go through an extra
• 33:20
  Speaker 3: step because their conditioned. It's like you see a lot
• 33:23
  Speaker 3: of these like podcasts who've switched to Netflix, and even
• 33:26
  Speaker 3: though we all use Netflix, it's a weird habit to
• 33:29
  Speaker 3: get into, like going to Netflix introduced and not do it.
• 33:33
  Speaker 1: And on YouTube you gotta get reintroduced. And you know,
• 33:37
  Speaker 1: I think that you earn extra steps. I don't expect
• 33:42
  Speaker 1: nobody to support me on event unless I've earned it.
• 33:45
  Speaker 1: If I've done enough to make you be like I'm
• 33:47
  Speaker 1: willing to go through these extra steps to support you,
• 33:50
  Speaker 1: then that's a win. Every You won't get that from everybody.
• 33:53
  Speaker 1: You have to add value. You have to provide value
• 33:55
  Speaker 1: for people to be willing to do that.
• 33:57
  Speaker 3: We gotta get a shout out to our new sponsor,
• 33:59
  Speaker 3: RAFI Law Group. Listen, I don't partner with just anybody.
• 34:02
  Speaker 3: And if you're from Arizona, all my az people who
• 34:05
  Speaker 3: are watching y'all know, call Raffi. Raffi, Raffie Law Group.
• 34:09
  Speaker 3: They treat you like family, which is why I decided
• 34:13
  Speaker 3: to partner with them. Man, it only makes sense. The
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  Speaker 3: best law group in az They've helped over seventy thousand
• 34:19
  Speaker 3: folks in Arizona and listen, it's pretty easy. Whatever happens,
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  Speaker 3: car accidents, car crashes, injuries, whatever, they handle it. My
• 34:27
  Speaker 3: wife actually got into an accident, this was like five
• 34:30
  Speaker 3: or six years ago. They handled her case, she got
• 34:34
  Speaker 3: paid out. It was super painless, it was super seamless.
• 34:38
  Speaker 3: The team was incredible. And when I tell you, man,
• 34:41
  Speaker 3: it's like a real family atmosphere over there. This is
• 34:43
  Speaker 3: not like just some random billboard lawyer or some bus
• 34:45
  Speaker 3: stop lawyer. No, it's a real team, all right. So
• 34:48
  Speaker 3: make sure you go support Raffie Law Group. And don't
• 34:50
  Speaker 3: forget you get into an accident, any sort of personal injury,
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  Speaker 3: car crash, whatever, make sure you call RAFFI right now.
• 34:57
  Speaker 3: Six two three three eight eight forty three thirty three.
• 35:00
  Speaker 3: That's six three three eight eight four three three three
• 35:04
  Speaker 3: called RAFFI. Explain to me, Man, you drop this last
• 35:07
  Speaker 3: album online, you sell twenty thousand units, thirty thirty thousand units. Jesus,
• 35:14
  Speaker 3: that's a lot.
• 35:15
  Speaker 2: There's a lot of units.
• 35:16
  Speaker 3: It's a lot. I'm going to get into the details
• 35:20
  Speaker 3: of that. But what is the because I think this
• 35:24
  Speaker 3: is going to be another example of how you're going
• 35:27
  Speaker 3: to change the music industry because to me, it's black
• 35:31
  Speaker 3: mists that this this doesn't count towards Billboard? Yeah, what
• 35:35
  Speaker 3: is the reason that the album sold isn't going to
• 35:39
  Speaker 3: count towards chart position?
• 35:41
  Speaker 1: Part of the reason is something that is understandable. Billboard
• 35:46
  Speaker 1: has a minimum amount that has to be met, So
• 35:49
  Speaker 1: front of jump, it's like, okay, if it's not if
• 35:51
  Speaker 1: it don't sell for eight ninety nine or more, we're
• 35:53
  Speaker 1: not going to count it. So it's like, okay, well
• 35:55
  Speaker 1: take away the sales. That's a dollar, five dollars whatever, right,
• 35:58
  Speaker 1: and then you still have sales. And then the part
• 36:00
  Speaker 1: of why the remainder isn't calculated is because you can't
• 36:04
  Speaker 1: incentivize people to buy your music.
• 36:07
  Speaker 2: That's a rule.
• 36:09
  Speaker 1: But marketing and promotion is incentivization. But if you're gonna
• 36:15
  Speaker 1: do it, you have to do it through a loophole.
• 36:18
  Speaker 1: Like I could sell you a T shirt and you
• 36:22
  Speaker 1: get a pop up show, but I can't sell you
• 36:24
  Speaker 1: an album and you get a pop up show. So basically,
• 36:28
  Speaker 1: I can't give you any reward for by supporting me
• 36:32
  Speaker 1: beyond the music.
• 36:35
  Speaker 3: So if you were to do a merch bundle, that damn.
• 36:40
  Speaker 1: So since I called people, because if you bought an
• 36:43
  Speaker 1: album and I called you, that's incentivization because now I
• 36:46
  Speaker 1: only sold thirty thousand albums because people wanted me to
• 36:49
  Speaker 1: call them.
• 36:49
  Speaker 2: And then if I did.
• 36:50
  Speaker 1: A live stream, that's incentivization because people only bought it
• 36:54
  Speaker 1: because they wanted to see me live, even though the
• 36:56
  Speaker 1: live stream is public and free to everyone.
• 37:00
  Speaker 2: You can't set a release goal. So since I.
• 37:02
  Speaker 1: Told people I'm going to do one hundred thousand and
• 37:04
  Speaker 1: I put a ticker, that's incentivization because now people are
• 37:07
  Speaker 1: only buying it to try to hit the goal, pop
• 37:13
  Speaker 1: up shows because they're only buying it because they want
• 37:16
  Speaker 1: a free show.
• 37:18
  Speaker 2: So yeah, all that and it's like the rules is
• 37:21
  Speaker 2: the rules? You know, I get it.
• 37:23
  Speaker 3: I get what is the average per CD bot if
• 37:27
  Speaker 3: you could share, like, I'm sure you have a ten dollars, Yeah,
• 37:31
  Speaker 3: ten dollars when you broke it down, Yep, that's fucking
• 37:34
  Speaker 3: crazy man.
• 37:35
  Speaker 2: Yeah, that's awesome.
• 37:36
  Speaker 3: So Kyrie bought an album he.
• 37:40
  Speaker 1: Spent eleven grade eleven thousand, Gary V eighteen to five
• 37:46
  Speaker 1: Crazy and earning twenty thousand Raphaelsa Deep ten thousand crazy.
• 37:53
  Speaker 3: Was that like that had to be kind of crazy,
• 37:56
  Speaker 3: Like this was Kyrie tapped in.
• 37:58
  Speaker 1: I mean, yeah, he's he's like shown love. Like we
• 38:02
  Speaker 1: never really talked deeply, but we met a while ago,
• 38:05
  Speaker 1: and you're like with what you're doing, what you're doing,
• 38:08
  Speaker 1: you know, and I'll seeing him love, Like when the
• 38:09
  Speaker 1: world was kind of crucifying, I sent him some words.
• 38:12
  Speaker 3: Like yo, yeah they got at him, dirty dog man.
• 38:14
  Speaker 1: It come with it, It come with it, you know.
• 38:17
  Speaker 1: But yeah, so that was just like, hey, we didn't.
• 38:22
  Speaker 3: Know they're like, well Kyrie Hurvik.
• 38:24
  Speaker 2: Yeah yeah, that shit was insane. It was mind blowing. Yeah.
• 38:29
  Speaker 3: And then I feel like in a way like you
• 38:31
  Speaker 3: are kind of like and I mean it's in a
• 38:33
  Speaker 3: positive comparison like with gary V supporting, Like I feel
• 38:35
  Speaker 3: like gary V has shown a whole entire generation how
• 38:37
  Speaker 3: to get some money m in like a practical way,
• 38:40
  Speaker 3: and I feel like you have done the same for artists. Yeah, yeah,
• 38:44
  Speaker 3: like you have showed people to get like I think
• 38:46
  Speaker 3: Russ is another person who was a little before you
• 38:49
  Speaker 3: was like just showing you exactly the game, like like
• 38:53
  Speaker 3: this is what to do, Like either listen to me
• 38:55
  Speaker 3: or be a dickhead and hate you know what I'm saying,
• 38:57
  Speaker 3: right right, But talk about that relationship with Gary Ve
• 39:01
  Speaker 3: just in general, because I feel like he's a supporter,
• 39:03
  Speaker 3: like and I'm obviously anybody who pays attention to branding
• 39:05
  Speaker 3: and the way the internet works have to respect what
• 39:08
  Speaker 3: you're doing.
• 39:09
  Speaker 1: Gary V tapped in years ago too and just kind
• 39:11
  Speaker 1: of show love, like I see what you're doing, but
• 39:13
  Speaker 1: we never got to link up in the line. And
• 39:16
  Speaker 1: then recently, like Mike Boyd you know his Mike's Mike's
• 39:20
  Speaker 1: really cool, tapped in and they were coming, you know,
• 39:22
  Speaker 1: it was All Star weekend and everything, and he was
• 39:25
  Speaker 1: just like, we love what you do. We want to
• 39:26
  Speaker 1: see if we could work in any capacity, and I
• 39:29
  Speaker 1: just tell him what I was doing, like, man, I'm
• 39:30
  Speaker 1: doing this with the album, and they just got you know,
• 39:33
  Speaker 1: Gary has a pick a ball team and they got
• 39:35
  Speaker 1: Annelie Waters. She's like the number one pickleball play in
• 39:37
  Speaker 1: the world.
• 39:38
  Speaker 2: I'm like, man, I really tapped in with so, you know,
• 39:43
  Speaker 2: like man, let me get out.
• 39:44
  Speaker 3: I didn't know this was a thing. Yeah, there's a player.
• 39:47
  Speaker 2: Yeah yeah, So he's like the lebron of pickleball basically.
• 39:50
  Speaker 1: Okay, and she she only I think like nineteen number
• 39:53
  Speaker 1: one player in the world.
• 39:54
  Speaker 2: She got like three hundred wins.
• 39:56
  Speaker 3: Damn, this is a whole I just know Kevin Durant
• 39:58
  Speaker 3: ons a pick a.
• 39:59
  Speaker 1: Ball, Nike. Nike just sponsored her. Oh wow, see a dog.
• 40:03
  Speaker 1: Wow a dog. Garry's got her. Harry Sinder, right, wow,
• 40:09
  Speaker 1: shout out to Gary. But yeah, you know, we did that,
• 40:12
  Speaker 1: and then we did the brunch and we just showed love.
• 40:15
  Speaker 1: You know, he showed love and included us and involved
• 40:17
  Speaker 1: us in what he was doing, and we showed the same.
• 40:19
  Speaker 1: We brought like energy to the space and showed them
• 40:21
  Speaker 1: what we do. And it's just connected.
• 40:24
  Speaker 3: Do you feel like because you know, there was this
• 40:26
  Speaker 3: kind of I feel like it started in the pandemic,
• 40:28
  Speaker 3: and you know, I feel like we're on the other
• 40:31
  Speaker 3: side of it. There's a new mayor in San Francisco.
• 40:34
  Speaker 3: Obviously you're from blo separate place, but just the Bay totality,
• 40:37
  Speaker 3: it feels like it's kind of turned the page of
• 40:40
  Speaker 3: like people saying the Bay is dead. It feels like
• 40:42
  Speaker 3: it's it's it's kind of like back in the middle
• 40:46
  Speaker 3: of a stride, if that makes sense. Yeah, do you
• 40:48
  Speaker 3: feel the same way. I mean, look, I think All
• 40:50
  Speaker 3: Star Game in Super Bowl both were very successful. There
• 40:52
  Speaker 3: was no crazy shit that happen. I didn't hear about
• 40:54
  Speaker 3: nobody getting bipped that I knew at least, you know
• 40:56
  Speaker 3: what I'm saying.
• 40:58
  Speaker 1: I think, Yeah, I think now, like publicly for people
• 41:02
  Speaker 1: who ain't there, it's more alive than it's ever been,
• 41:05
  Speaker 1: Like you get to hear it and see it more
• 41:08
  Speaker 1: than prior. But like being there, it's always been a lot, right,
• 41:12
  Speaker 1: there's been somebody hell a dope there coming out like
• 41:15
  Speaker 1: it's just it's always had that that life force.
• 41:18
  Speaker 3: Inate. Have you gotten to the point where, because I
• 41:22
  Speaker 3: can imagine, the bigger you get, the more difficult it
• 41:26
  Speaker 3: is to bring people to your childhood home, fans, whatever
• 41:33
  Speaker 3: the case is, is that something that has become unsustainable?
• 41:38
  Speaker 1: Not really, I've been bringing niggas to my childhood home
• 41:42
  Speaker 1: my whole life.
• 41:43
  Speaker 3: What I'm saying, like the Pergola shows, is that something
• 41:45
  Speaker 3: they're gonna get, They're gonna get more limited.
• 41:48
  Speaker 1: No, No, I mean they're already limited. You know, so
• 41:53
  Speaker 1: many tickets we only do sixty year and they sell
• 41:55
  Speaker 1: out for the whole year.
• 41:56
  Speaker 2: But now we do pop ups.
• 41:57
  Speaker 1: So like just last month, that that that Epstein haven't
• 42:01
  Speaker 1: seen clip is from a pop up that we did
• 42:03
  Speaker 1: in one day and sold out. So now that's the
• 42:05
  Speaker 1: like in demand thing. And I'm bringing like more guesting.
• 42:09
  Speaker 2: You know, we had Juvie and Double all juvenile.
• 42:11
  Speaker 3: Yeah yeah, so yo the richie rich this year.
• 42:14
  Speaker 2: We got some good guests coming too.
• 42:16
  Speaker 3: He didn't stop rapping.
• 42:17
  Speaker 2: Yeah, that's all incredible moment, incredible.
• 42:20
  Speaker 3: I mean I had him up here. I was like, Bro,
• 42:21
  Speaker 3: that's the most player shit I ever seen.
• 42:23
  Speaker 2: Dog.
• 42:24
  Speaker 3: This full fucking was He didn't miss a staff on.
• 42:28
  Speaker 3: God that shit was crazy.
• 42:30
  Speaker 1: But yeah, I think it's growing in demand. It's more
• 42:32
  Speaker 1: in demand now, you know, like I've been selling out
• 42:34
  Speaker 1: pop ups in twenty four hours.
• 42:36
  Speaker 3: Have you had any weird shit happened at the crib,
• 42:39
  Speaker 3: Like any security shit happened where you had to be like, man,
• 42:42
  Speaker 3: this like, I mean, I'm sure you got crazy fans.
• 42:44
  Speaker 2: Really.
• 42:45
  Speaker 1: A couple of years ago, we had one nigga who
• 42:47
  Speaker 1: showed up to the crib like a day before the
• 42:49
  Speaker 1: show and we end up holling, and I was like,
• 42:52
  Speaker 1: you know, bro, like I get it, but this ain't it.
• 42:55
  Speaker 2: This ain't cool.
• 42:56
  Speaker 1: And it was crazy because he was like, Bro, I
• 42:58
  Speaker 1: came all the way from Buffalo. I've never been on
• 43:01
  Speaker 1: a plane. This is my first time ever flying, and
• 43:03
  Speaker 1: it's to come here and see you. Like, I didn't
• 43:06
  Speaker 1: even want to be intrusive. I just wanted to see
• 43:08
  Speaker 1: the house, you know. And and I thought that was
• 43:11
  Speaker 1: a beautiful thing.
• 43:12
  Speaker 2: Very far.
• 43:14
  Speaker 3: That's so far.
• 43:14
  Speaker 1: Man. He was an adult in his thirties. He's like, Bro,
• 43:17
  Speaker 1: I haven't I got a fear fly. I did this
• 43:20
  Speaker 1: for nothing. That's not much, just mean to me. And
• 43:22
  Speaker 1: I felt that, you know. And I told him, it's like, bro,
• 43:25
  Speaker 1: I completely get it, you know, but this, this is
• 43:27
  Speaker 1: what we do with this is what we don't do.
• 43:29
  Speaker 1: But other than that now, because it's like I still
• 43:32
  Speaker 1: live in the neighbor like we're here, you feel me,
• 43:35
  Speaker 1: And most of the backyard shows it's people who know,
• 43:37
  Speaker 1: like people fly in as well, but it's it's a
• 43:40
  Speaker 1: it's a lot of cold and respecting principle because it's
• 43:43
  Speaker 1: people from the neighborhood who's regulating it too.
• 43:46
  Speaker 3: Do you, as a kid from Valle Hill, how cool
• 43:49
  Speaker 3: is it to see s would be RB reunite.
• 43:52
  Speaker 1: No, I was like saw, I was like, this is
• 43:55
  Speaker 1: fucking crazy, right. I just hope they do if they
• 43:58
  Speaker 1: come back with some blaps, that's what they need. They
• 44:00
  Speaker 1: need to blaps. Yes, blaps have you I.
• 44:05
  Speaker 3: Don't know been I mean, I know you fuck with
• 44:07
  Speaker 3: with those guys, but like, uh yeah, I feel like
• 44:09
  Speaker 3: it makes sense to put the russell on some of
• 44:11
  Speaker 3: a new SOBRB project is getting made.
• 44:13
  Speaker 2: You never know for Vallejo, you never know.
• 44:18
  Speaker 3: Talk to me about so you have a situation where
• 44:24
  Speaker 3: you say something about Lil Wayne and listen. For anybody
• 44:27
  Speaker 3: who is not a stranger to the Bouleghad podcast, you
• 44:30
  Speaker 3: will know that I ranked him eighteenth all time just
• 44:33
  Speaker 3: last week. Yeah, and I got hell for that.
• 44:36
  Speaker 2: I ranked him higher.
• 44:37
  Speaker 3: No, I have him eighteen, which people think is disrespectful,
• 44:40
  Speaker 3: but I'm like, I can give you seventeen better. But nonetheless,
• 44:45
  Speaker 3: I am very honest about Lil Wayne. I love Wayne.
• 44:50
  Speaker 3: I think he's one of the greatest. I think he's
• 44:52
  Speaker 3: the top twenty rapper of all time.
• 44:54
  Speaker 2: YEP.
• 44:55
  Speaker 3: And my producer it's like that's like his baby Jesus.
• 44:58
  Speaker 3: He has a little Wayne mirror up and his bathroom
• 45:00
  Speaker 3: he looks at every day. He takes a shit. So
• 45:03
  Speaker 3: we get into these arguments all the time. But when
• 45:05
  Speaker 3: you said what you said and the clip again highly take.
• 45:09
  Speaker 5: It out of context, it was well, one, it was
• 45:13
  Speaker 5: taken out of context, but also you weren't saying anything
• 45:18
  Speaker 5: that's crazy.
• 45:19
  Speaker 3: Yes, Lil Wayne has like Georgia Bush and he has moments, but.
• 45:24
  Speaker 1: The don't even do it, don't even do it, don't
• 45:28
  Speaker 1: even But I was like, finally.
• 45:30
  Speaker 2: Don't even do it.
• 45:32
  Speaker 1: Don't even do it, you know, because I love I love.
• 45:35
  Speaker 3: Listen man Carter, my favorite little Wayne. I was the
• 45:37
  Speaker 3: first Carter Burt Man Junior. I missed my dogs, and
• 45:40
  Speaker 3: then Carter two, then Carter three.
• 45:41
  Speaker 1: I could rap Wayne Song's front two. My living room wall,
• 45:46
  Speaker 1: there's pictures of my favorite artists and Wayne is in
• 45:49
  Speaker 1: the center. He's on my wall. That's how crazy that
• 45:53
  Speaker 1: moment was for me, having to like defend myself and
• 45:57
  Speaker 1: walk in my living room every day and see a
• 45:59
  Speaker 1: nigga my wall, Like, bro, what are y'all niggas talking about?
• 46:03
  Speaker 2: You? Feel me?
• 46:03
  Speaker 5: Like?
• 46:03
  Speaker 2: It was? It was such an insane thing.
• 46:06
  Speaker 1: But that was also my experience of like, oh, niggas
• 46:09
  Speaker 1: is just committed to like miss, this is just what
• 46:12
  Speaker 1: it is, and I had to accept that it's like whatever.
• 46:15
  Speaker 3: Yeah I had, Like it's it's like no different than
• 46:17
  Speaker 3: like when you think about like someone who has my
• 46:20
  Speaker 3: second favorite album of all time, fifty cent, Like I'm
• 46:23
  Speaker 3: not sure the introspective like real substance, substance fifty ever
• 46:27
  Speaker 3: gave me. Now, that doesn't mean that I don't fucking
• 46:29
  Speaker 3: love it. Get Richard Dye. Chin's my second favorite album
• 46:32
  Speaker 3: of all time. God, Now I'm not sure what information
• 46:35
  Speaker 3: I would take from Get Richard Dye try and apply
• 46:37
  Speaker 3: to my real life.
• 46:38
  Speaker 2: You know what I'm saying.
• 46:39
  Speaker 1: He was talking about killing niggas and he gave you
• 46:42
  Speaker 1: he gonna give you some hustling game. But it's like, bro,
• 46:44
  Speaker 1: he was talking about shooting niggas and selling don't.
• 46:48
  Speaker 3: But fifty as a person has shown us so much.
• 46:53
  Speaker 3: I've read his book by you known, but he's shown
• 46:57
  Speaker 3: us like as a role model, like he's given a
• 46:59
  Speaker 3: lot of yes. But I mean, like if you were
• 47:02
  Speaker 3: to and I think that the same things like with Wayne,
• 47:04
  Speaker 3: where you're like, yeah, look Wayne, is incredible. He's got classics.
• 47:09
  Speaker 3: He's amazing. But like we got come on.
• 47:12
  Speaker 1: Leave it alone, bro, Yeah, leave it alone, white man,
• 47:16
  Speaker 1: because because they gonna do you work.
• 47:18
  Speaker 2: Actually they might not even say They not gonna say nothing.
• 47:20
  Speaker 3: They've been coming at me for a long time.
• 47:22
  Speaker 1: Man, man boy, that ship they had me on Tasha
• 47:25
  Speaker 1: k Oh I said, you know what's the craziest thing.
• 47:29
  Speaker 1: It's like I made Tosa Cassay. It ain't no fucking way.
• 47:33
  Speaker 2: It ain't no ain't no way.
• 47:35
  Speaker 1: I didne bought out restaurants and grocery stores and really
• 47:39
  Speaker 1: aided my community change lives.
• 47:41
  Speaker 2: And none of that made Taja k spiritual. It don't.
• 47:44
  Speaker 1: It don't make none of the platforms. But the moment
• 47:47
  Speaker 1: a nigga say something that you disagree with, whether it's
• 47:50
  Speaker 1: the truth or not, I'm on everything. It was like,
• 47:53
  Speaker 1: all right, fuck y'all niggas did.
• 47:57
  Speaker 3: Yeah, all the all the blogs that have never covered
• 47:59
  Speaker 3: the rustle before all of us.
• 48:00
  Speaker 2: It's not a fucking thing this sky.
• 48:03
  Speaker 3: And I'm like, I'm like, yo, but did he lie?
• 48:08
  Speaker 2: Leave it alone? Just leave alone to me?
• 48:11
  Speaker 3: To me, it was like there's been these three things
• 48:14
  Speaker 3: and like, look, I think I think this, uh this
• 48:16
  Speaker 3: heaven said thing like people people are looking for reasons
• 48:20
  Speaker 3: to just definitely jump out, and now they got a reason.
• 48:23
  Speaker 3: And it's a surface level reason because anybody who like,
• 48:26
  Speaker 3: like you said, I think you said it pretty like.
• 48:27
  Speaker 3: I know you guys are in this fucking stupid you know, right,
• 48:30
  Speaker 3: But I think it started with like people saying you
• 48:32
  Speaker 3: sold out.
• 48:33
  Speaker 2: Yeah it was. It's all been like a Coleman.
• 48:36
  Speaker 3: It's like, oh, you sold out, you signed with rock Nation.
• 48:39
  Speaker 3: Oh you said this about Lil Wayne.
• 48:41
  Speaker 2: Oh now yeah, it's like I can't believe it. Yeah.
• 48:47
  Speaker 3: Yeah, although the Russell Hayters, they're fucking juiced up right now.
• 48:50
  Speaker 1: Yeah, and it's beautiful. It's beautiful because they can't do
• 48:54
  Speaker 1: shit but hate me. Yeah, it's like that's not gonna
• 48:57
  Speaker 1: it's not gonna start nothing.
• 48:58
  Speaker 3: The fact you sold thirty thousand hour. A lot of
• 49:00
  Speaker 3: these guys who are hating you can't tell fucking thirty tickets.
• 49:03
  Speaker 2: It's not gonna stop nothing.
• 49:06
  Speaker 1: All like all you could do was comment online about me,
• 49:08
  Speaker 1: because it ain't gonna stop nothing. My shit's still gonna
• 49:11
  Speaker 1: be sold out.
• 49:13
  Speaker 3: Talk about working with Little John, because Little John is
• 49:16
  Speaker 3: somebody who is a fucking legend. He's one of the
• 49:19
  Speaker 3: greatest producers of all time. He also, for people who
• 49:21
  Speaker 3: don't know, he produced the greatest Bay Area records of
• 49:25
  Speaker 3: all time too. I feel like people forget tell me
• 49:28
  Speaker 3: when it goes Little John beat Blow whist Whistle was
• 49:30
  Speaker 3: a little John beat.
• 49:31
  Speaker 1: Muscle cars, muscle cars, Boom boom boom.
• 49:36
  Speaker 3: What's it like? Because John has had a resurgence himself.
• 49:39
  Speaker 3: He just had a top ten record at radio like that.
• 49:42
  Speaker 3: I love Miami song somehow, like yeah, resurrected after seven years.
• 49:45
  Speaker 3: But uh, what's it like working with John and locking
• 49:49
  Speaker 3: in with someone like that who's just got so much history.
• 49:52
  Speaker 1: Incredible, He's another like hole where it's like, man, Ye're
• 49:57
  Speaker 1: beyond what I could have imagined. It to be so
• 50:01
  Speaker 1: much insight, so much game, and just real human like
• 50:06
  Speaker 1: we got to have conversations in the studio and and
• 50:09
  Speaker 1: really can't be candid, bey honest, be clear. What you
• 50:12
  Speaker 1: want to know.
• 50:13
  Speaker 2: This is how I did this, This how I do this.
• 50:15
  Speaker 1: If you're gonna do it, you need to do it
• 50:16
  Speaker 1: this way, even down to the coaching, like we did
• 50:19
  Speaker 1: a doc for the album.
• 50:19
  Speaker 2: You should go check it.
• 50:20
  Speaker 1: It's a really good ass doc and him coaching and
• 50:23
  Speaker 1: showing me like, Okay, try this, do it this way,
• 50:26
  Speaker 1: you know, not no ego in the room.
• 50:29
  Speaker 2: No, it was.
• 50:31
  Speaker 1: It was and it's hard to explain the experience, but
• 50:34
  Speaker 1: it really felt like what music is supposed to be about,
• 50:38
  Speaker 1: what hip hop is supposed to be about. And we've
• 50:39
  Speaker 1: been having this reoccurring feeling when we get in with people.
• 50:42
  Speaker 1: We just was in allowed with the game yesterday. Nigga
• 50:46
  Speaker 1: is so beautiful to see like my legends smiling and
• 50:50
  Speaker 1: excited and jumping like Nigga.
• 50:52
  Speaker 2: They happy to make music with me.
• 50:54
  Speaker 3: You know, while the way I told I mean, I
• 50:56
  Speaker 3: told Wiz this, that Whiz record you guys did is
• 50:58
  Speaker 3: that's one of my favorite records in a long time.
• 51:00
  Speaker 1: Sat you feel me, It's like I'm getting in with
• 51:02
  Speaker 1: them and I'm making things that bring us Man joz
• 51:05
  Speaker 1: z Faye, like we was in there hyped while the
• 51:08
  Speaker 1: world is like you suck, we hate you. All my
• 51:11
  Speaker 1: legends is like this is incredible.
• 51:14
  Speaker 2: I want more? How can I do more with you?
• 51:16
  Speaker 1: You think Lil John would choose to make a whole
• 51:18
  Speaker 1: album with me, you know if it was like Nigga,
• 51:23
  Speaker 1: you ass we don't never want to hear nothing from
• 51:25
  Speaker 1: No One done. You think Whole would want to sign
• 51:27
  Speaker 1: me if that's the case, you know, like, none of
• 51:29
  Speaker 1: that's real. So it was just beautiful to have the
• 51:32
  Speaker 1: experience of niggas that I've seen growing up, music that
• 51:36
  Speaker 1: I heard growing up, and finally getting my chance to
• 51:38
  Speaker 1: like make something with him. I'm just happy I have
• 51:40
  Speaker 1: something in my catalog to be like, bro I did
• 51:43
  Speaker 1: that for sure.
• 51:44
  Speaker 3: Yeah. I feel like we're having this cool renaissance right now,
• 51:46
  Speaker 3: where like a guy like Juvenile's got a big record
• 51:48
  Speaker 3: with Make the Stallion GI's got a top ten song,
• 51:51
  Speaker 3: Banger Banger. Yeah, it's good. I feel like music's I
• 51:55
  Speaker 3: feel like we're getting over the bullshit. I feel like
• 51:58
  Speaker 3: people are kind of like all right. It's almost like
• 52:01
  Speaker 3: how a lot of these Trump voters are like getting
• 52:03
  Speaker 3: over the bullshit. They're like, all right, yeah, we fucked up?
• 52:06
  Speaker 2: Like did.
• 52:11
  Speaker 3: Can you tell me?
• 52:11
  Speaker 5: So?
• 52:12
  Speaker 3: I want you to break down? So you come to LA,
• 52:14
  Speaker 3: you do a freestyle about Palestine, you finished the freestyle,
• 52:20
  Speaker 3: you're told it can't come out or it's not going
• 52:22
  Speaker 3: to come out.
• 52:23
  Speaker 1: Yeah, right after what was done, it was like, hey,
• 52:25
  Speaker 1: can I come holler at you? And then it's like,
• 52:29
  Speaker 1: I don't know about this one.
• 52:31
  Speaker 3: And you would you had then released it on your own,
• 52:36
  Speaker 3: and I didn't think you said anything crazy.
• 52:38
  Speaker 2: I didn't.
• 52:38
  Speaker 1: I just spoke the truth, as I often do and
• 52:41
  Speaker 1: get crucified.
• 52:42
  Speaker 3: For when stuff like that happens. Do you kind of
• 52:47
  Speaker 3: like because there is certain like I feel like, man,
• 52:52
  Speaker 3: at the end of the day, I said this shit
• 52:53
  Speaker 3: all the time. We're living in a point in time
• 52:56
  Speaker 3: and history where I almost like don't respect artists wh
• 52:59
  Speaker 3: don't say because it's like how it's like, how can you,
• 53:02
  Speaker 3: like we said earlier, motherfuckers be mad about you saying
• 53:04
  Speaker 3: some shit about Lil Wayne or whatever the fuck. But
• 53:08
  Speaker 3: we're living through a very historic dark time of like
• 53:13
  Speaker 3: evil shit going on, and like I feel like it's
• 53:17
  Speaker 3: it's damn near like artist's responsibility to like say some shit,
• 53:23
  Speaker 3: especially hip hop. This is what hip hop has made for.
• 53:27
  Speaker 2: To document the times.
• 53:28
  Speaker 3: Like think about Public Enemy ice Cube even like a
• 53:31
  Speaker 3: mortal technique, you know, even like and it feels like
• 53:35
  Speaker 3: there's not a lot of that. I think Chance the
• 53:38
  Speaker 3: rapper did a really good job on his album of
• 53:41
  Speaker 3: speaking out, but I feel like there's there's not enough
• 53:43
  Speaker 3: of that energy, and I feel like, I don't know
• 53:47
  Speaker 3: if his motherfuckers are shook, but I get the shit on.
• 53:50
  Speaker 3: I have people texting me all the time, bro, like, Yo,
• 53:53
  Speaker 3: you're so brave for cause I'm bro. My Twitter's wow dog,
• 53:57
  Speaker 3: I'll be leading shit fly dog right sit, I'll be
• 54:03
  Speaker 3: banging Palestine like a motherfucker. I got Palestine football jersey
• 54:08
  Speaker 3: and everybody always hits me and they're like, man, you're
• 54:12
  Speaker 3: not afraid to get canceled, and I'm like, now, I mean, listen, man,
• 54:16
  Speaker 3: I'd like to be on the right side of history.
• 54:18
  Speaker 3: I want to be able to go to sleep at
• 54:19
  Speaker 3: night and know.
• 54:20
  Speaker 1: Like I was my whole thing with the freestyle. It's
• 54:24
  Speaker 1: like I don't expect everyone to have nuts, you know.
• 54:28
  Speaker 1: So it's like, Okay, I get it. You don't want
• 54:30
  Speaker 1: to stand behind something that you may have consequences for.
• 54:34
  Speaker 2: But to say we can't go to the.
• 54:36
  Speaker 1: World with this because of what the repercussions could be,
• 54:39
  Speaker 1: and then allow a nigga to come up here and
• 54:42
  Speaker 1: talk about shooting niggas and selling dope and killing this
• 54:45
  Speaker 1: community the very next day, the very next week, the
• 54:49
  Speaker 1: very next every every one after was just like huh,
• 54:54
  Speaker 1: that's a little interesting because now I feel like you
• 54:57
  Speaker 1: don't have a regard for my people because I can't
• 55:01
  Speaker 1: say this. I can't speak the truth or speak how
• 55:04
  Speaker 1: or say hey, war is wrong or bad. But that
• 55:06
  Speaker 1: nigga could come up here and say the most detrimental,
• 55:09
  Speaker 1: egregious shit possible and you're gonna do this, right, Yeah,
• 55:16
  Speaker 1: you gonna do that, and it's good, right, But don't
• 55:20
  Speaker 1: let this little black nigga come up here and say
• 55:22
  Speaker 1: free all my niggas in free Palestine. Now it's a
• 55:26
  Speaker 1: problem that don't make no sense to me, and it's
• 55:29
  Speaker 1: not it's not explained, don't make.
• 55:31
  Speaker 2: Sense to me. I can't make it make sense.
• 55:34
  Speaker 3: Yeah, it's like black trauma is okay.
• 55:37
  Speaker 2: Perfectly fine.
• 55:40
  Speaker 1: We could bot right, It's cool, mo is, y'all niggas.
• 55:47
  Speaker 1: Just keep it with y'all niggas.
• 55:49
  Speaker 3: Yeah, I just remember when you post. I had people
• 55:52
  Speaker 3: hitting me like is it was that you? And I
• 55:54
  Speaker 3: was like, of course not, of course, not.
• 55:57
  Speaker 2: CAVI was finding people like nigga.
• 55:59
  Speaker 3: Please, I first of all not say that Jesus Christ
• 56:07
  Speaker 3: that did not happen.
• 56:08
  Speaker 2: Wasn't care at all.
• 56:09
  Speaker 3: It was not me, and it wasn't sour milk and.
• 56:12
  Speaker 2: It wasn't sour milk.
• 56:14
  Speaker 3: Keep going, people can do their You did a hoop
• 56:18
  Speaker 3: tape with the person yeah, which had you even really weirder,
• 56:22
  Speaker 3: you know, to be like what the fuck?
• 56:24
  Speaker 2: It was interesting, like I really I really didn't.
• 56:27
  Speaker 1: And then after that free we you know, we did
• 56:29
  Speaker 1: another freestyle monkey on my back and it was like, oh,
• 56:31
  Speaker 1: we can keep this one. And it's like, well, I mean, yeah, yeah,
• 56:37
  Speaker 1: and I don't I don't even I don't even blame,
• 56:39
  Speaker 1: like everybody gonna stand on what side they gotta stand on,
• 56:42
  Speaker 1: and it's like it's good. You know, I don't have
• 56:44
  Speaker 1: hatred for a nigga, but it's insights like okay, well
• 56:47
  Speaker 1: I just know where we stayd and I know how
• 56:49
  Speaker 1: you feel about niggas.
• 56:50
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• 58:13
  Speaker 3: You've had situations in the past where you might have
• 58:15
  Speaker 3: had a distros situation or a one off or whatever,
• 58:18
  Speaker 3: and like you might drop a project, but it might
• 58:21
  Speaker 3: maybe doesn't count towards whatever. This is the rock Nation deal?
• 58:25
  Speaker 3: Is it a label deal? Is it a distribution deal?
• 58:31
  Speaker 2: Like?
• 58:31
  Speaker 3: How how have like without getting too too much into
• 58:34
  Speaker 3: the you know, the business of your situation, like are
• 58:37
  Speaker 3: you solely with rock Nation for the time being? Like
• 58:40
  Speaker 3: can you? Because I'm sure this album that you you
• 58:43
  Speaker 3: sold thirty thousand units of was just you?
• 58:45
  Speaker 1: Right, So I start selling the album prior to us
• 58:50
  Speaker 1: doing this, okay, but I end up partnering, you know
• 58:52
  Speaker 1: at the end of it because I'm like, I want
• 58:54
  Speaker 1: to take these to radio.
• 58:55
  Speaker 2: I want more support on these.
• 58:56
  Speaker 1: So yeah, that album is but not everything I did
• 58:59
  Speaker 1: before or got the agreement. But I have a really
• 59:03
  Speaker 1: hybrid deal, Like I just I just dropped an album
• 59:05
  Speaker 1: a week before Little Litle Down one on my own.
• 59:08
  Speaker 3: I'm just over it, like one hundred now I'm.
• 59:10
  Speaker 2: On forty two.
• 59:11
  Speaker 3: Jesus Christ.
• 59:12
  Speaker 1: But yeah, that album, that's my ship. Mom destrove my
• 59:16
  Speaker 1: niggas I do. So I really I have a hybrid situation.
• 59:18
  Speaker 1: They understand what I built and what I've been after,
• 59:21
  Speaker 1: and that's what we negotiated. It's like, let me do
• 59:23
  Speaker 1: my thing where we can add value. Let's add value
• 59:25
  Speaker 1: and do things together where we can't.
• 59:27
  Speaker 3: Let me do my where you were like yo this
• 59:29
  Speaker 3: or let's say, let's say you even have a record
• 59:31
  Speaker 3: that maybe goes crazy. You can take it and say,
• 59:34
  Speaker 3: all right, let's take this over. I could always upstream
• 59:37
  Speaker 3: and you guys put the rocket behind it. That makes sense.
• 59:41
  Speaker 3: Is there a producer, because you're known to work solely
• 59:44
  Speaker 3: on projects with a producer for producers, is there a
• 59:48
  Speaker 3: producer who you if you had it your way, like
• 59:52
  Speaker 3: you know, in a perfect world, your your bucket list
• 59:55
  Speaker 3: album you can make with someone who to be Dre,
• 59:58
  Speaker 3: that'd be crazy. Trey would be.
• 1:00:01
  Speaker 2: Crazy, Yeah, Dre Mustard, no id for real.
• 1:00:04
  Speaker 3: No idea would be the hardest fuck. Alchemists too would
• 1:00:08
  Speaker 3: be crazy. Yeah, it's crazy, Yo, Kanye, ain't Kanye.
• 1:00:12
  Speaker 1: Man ya you know that's that's really at the top.
• 1:00:16
  Speaker 1: But I just it feels so out of reach.
• 1:00:18
  Speaker 3: But I don't think so.
• 1:00:20
  Speaker 1: That'd be the greatest thing. I feel like me and
• 1:00:22
  Speaker 1: that nigga in the same room would be the greatest,
• 1:00:25
  Speaker 1: Like niggas, It's gonna be a lot of wild sayings.
• 1:00:28
  Speaker 1: Oh yeah, but it's it's gonna be like Nigga's gonna
• 1:00:32
  Speaker 1: get the witness hip hop and the joy and the
• 1:00:35
  Speaker 1: love like in the way it's supposed to be, because
• 1:00:37
  Speaker 1: he that Nigga that I feel like he really love
• 1:00:42
  Speaker 1: this ship still, you know the music, not all that
• 1:00:45
  Speaker 1: extra ship, but the music, like you just it's just
• 1:00:47
  Speaker 1: a different passion. But Yay is definitely like if I
• 1:00:51
  Speaker 1: could do that, you guys are very Nigga, and I
• 1:00:55
  Speaker 1: don't have to do nothing else after.
• 1:00:57
  Speaker 3: What's your favorite Kanye album?
• 1:01:01
  Speaker 2: That's tough. I don't think I have a favorite.
• 1:01:11
  Speaker 1: My go to's graduation, late registration, college dropout, Yay. I
• 1:01:18
  Speaker 1: just recently start playing down the two like when I
• 1:01:21
  Speaker 1: just go walk and.
• 1:01:22
  Speaker 2: Ride the bike. He got a song called five thirty
• 1:01:26
  Speaker 2: on their.
• 1:01:27
  Speaker 3: Ship to play it. The said player that I ever
• 1:01:30
  Speaker 3: used or hooked up one fucking.
• 1:01:31
  Speaker 1: Top beautiful, dark twisted Fantasy is incredible too. But my
• 1:01:35
  Speaker 1: go tos is the no Yay.
• 1:01:37
  Speaker 3: Looky the Ya album was uh incredible, man? That what's
• 1:01:42
  Speaker 3: that fucking that? One of my favorite songs with with
• 1:01:45
  Speaker 3: the chick on it.
• 1:01:45
  Speaker 1: And nothing hurts anymore? Well, I did Mushrooms. I did
• 1:01:49
  Speaker 1: Mushroom one day and that song came on and I
• 1:01:52
  Speaker 1: was like.
• 1:01:54
  Speaker 3: One of the greatest songs of all time.
• 1:01:56
  Speaker 1: It was like, oh, this nigga making me. Everybody can't
• 1:02:01
  Speaker 1: make music. Some of them just make songs, you know,
• 1:02:04
  Speaker 1: but music is like, what the fucking In my experience.
• 1:02:08
  Speaker 3: I've been troomed out while listening to that song, but
• 1:02:11
  Speaker 3: I can imagine it's insane. I think my favorite Truman
• 1:02:15
  Speaker 3: music is Tame and Paula hm hm Tame and Paula.
• 1:02:17
  Speaker 3: Fucks when you're on mushrooms.
• 1:02:19
  Speaker 2: Fucks.
• 1:02:20
  Speaker 3: Yeah, Fox, that's a good thing. Okay, Like if something's good,
• 1:02:23
  Speaker 3: you could be like yo, getting out fucks.
• 1:02:26
  Speaker 2: Yeah, hm hmm. Yeah, this this new.
• 1:02:30
  Speaker 3: Some white people ship?
• 1:02:31
  Speaker 2: Yeah yeah, she said, is that? Yeah? Yeah, definitely, definitely,
• 1:02:37
  Speaker 2: And it's fucks.
• 1:02:40
  Speaker 3: Would you ever write a book?
• 1:02:42
  Speaker 2: I got two?
• 1:02:43
  Speaker 3: You have right in my third I didn't know you
• 1:02:45
  Speaker 3: had two books.
• 1:02:46
  Speaker 2: Yeah.
• 1:02:46
  Speaker 1: The bullshit we tell ourselves limitless and then I'm working
• 1:02:49
  Speaker 1: on another book now.
• 1:02:50
  Speaker 3: Is because I feel like there's like such a space
• 1:02:55
  Speaker 3: for I feel like the self help shit is real,
• 1:02:59
  Speaker 3: but I like just kind of like showing people kind
• 1:03:02
  Speaker 3: of like the blueprint of like this independent ship, putting
• 1:03:05
  Speaker 3: it all in one place.
• 1:03:06
  Speaker 1: We've been, man t have been drafting like the idea
• 1:03:09
  Speaker 1: of what does the independent blueprint look like? Because when
• 1:03:12
  Speaker 1: he was coming up, you know, I had the Ari
• 1:03:13
  Speaker 1: Hurst Nam book and I had the Donald Passman book,
• 1:03:16
  Speaker 1: but they not us.
• 1:03:18
  Speaker 3: Yeah, Donald Passing the Music Industry Book was like it's
• 1:03:21
  Speaker 3: like it's been reprinted a bunch and updated, but it's still.
• 1:03:23
  Speaker 1: And it's like he's not us, right, feel me like
• 1:03:26
  Speaker 1: I love him and it helped me, but I feel
• 1:03:28
  Speaker 1: like getting that information from a nigga who like did
• 1:03:31
  Speaker 1: it right then, a nigga who's like speak like us
• 1:03:33
  Speaker 1: and like it's like, bro, I can go outside and
• 1:03:36
  Speaker 1: see a nigga like you and get that type of
• 1:03:38
  Speaker 1: GM is really useful.
• 1:03:39
  Speaker 2: So we've been considering that.
• 1:03:40
  Speaker 3: Gotta be dope, man, what did you learn about just
• 1:03:45
  Speaker 3: the game or just I mean you were on the
• 1:03:47
  Speaker 3: chance to Rappertur, which was I went to the Novo show.
• 1:03:49
  Speaker 3: It was fucking fun. Is that experience like.
• 1:03:53
  Speaker 2: It was really dope? You know, like those moments be
• 1:04:00
  Speaker 2: it blur sometimes because chance, you know, I was young.
• 1:04:03
  Speaker 1: And listening to fucking Acidrat and ten Day, like putting
• 1:04:08
  Speaker 1: me on ten Day and been like, wow, this is
• 1:04:10
  Speaker 1: something new and incredible. To be able to share the
• 1:04:13
  Speaker 1: stage and be backstage and see his homies, the people
• 1:04:16
  Speaker 1: I used to hear about in the songs. It was
• 1:04:18
  Speaker 1: just really dope to get that experience, to be a
• 1:04:21
  Speaker 1: fly on the wall during him and how to see
• 1:04:23
  Speaker 1: his team maneuver like it was dope.
• 1:04:27
  Speaker 3: There was this you've kind of taken your own approach
• 1:04:31
  Speaker 3: on selling tickets. It feels like, you know, I don't
• 1:04:34
  Speaker 3: know if you saw the ruling about the Live nation
• 1:04:37
  Speaker 3: shit where they kind of got bailed out a bit. Yeah,
• 1:04:40
  Speaker 3: do you feel like the music industry is kind of
• 1:04:43
  Speaker 3: on the other side of like depending on these like
• 1:04:45
  Speaker 3: live nations of the world that seemed to be pretty
• 1:04:47
  Speaker 3: predatory in terms of like artists and the deals that
• 1:04:51
  Speaker 3: they'll give them and the way they kind of get
• 1:04:52
  Speaker 3: like some of these artists trapped and shit. I saw
• 1:04:54
  Speaker 3: a few guys kind of speak out against it. But
• 1:04:56
  Speaker 3: you do your own thing. I think the name of
• 1:04:57
  Speaker 3: your own ticket thing is we do offer base now too, yeah, yeah,
• 1:05:02
  Speaker 3: like name your price, yeah, and then we'll approve it
• 1:05:04
  Speaker 3: or not. Yep.
• 1:05:12
  Speaker 2: It's it's tough because.
• 1:05:17
  Speaker 1: Iration with the live nations, like I understand their business
• 1:05:20
  Speaker 1: as a business owner and as a nigga who had
• 1:05:22
  Speaker 1: to do that, and as a nigga who sold who
• 1:05:24
  Speaker 1: sold tickets and let niggas pay whatever, and it didn't
• 1:05:27
  Speaker 1: make you.
• 1:05:27
  Speaker 2: Return, you know.
• 1:05:28
  Speaker 1: And then I get the other side of being the
• 1:05:30
  Speaker 1: consumer and being like, bro, I can't pay four hundred
• 1:05:33
  Speaker 1: dollars to see my favorite art.
• 1:05:35
  Speaker 2: That's fucking insane, you know. But I don't.
• 1:05:38
  Speaker 1: I don't think they going nowhere, you know, like they
• 1:05:43
  Speaker 1: all of these big things once started off small and
• 1:05:47
  Speaker 1: it was somebody who was ambitious, who really wanted something
• 1:05:50
  Speaker 1: for themselves, and this is what they built out of it.
• 1:05:53
  Speaker 1: And I don't think that's going anywhere. They're going to
• 1:05:55
  Speaker 1: find new ways to come it, just like the labels
• 1:05:57
  Speaker 1: had to.
• 1:05:58
  Speaker 2: You know.
• 1:05:58
  Speaker 1: They're going to find new ways to make sense in
• 1:06:00
  Speaker 1: a line. But I don't think they're going anywhere. They
• 1:06:03
  Speaker 1: got so much stake and equity in the game that
• 1:06:05
  Speaker 1: it is what it is.
• 1:06:06
  Speaker 3: Yeah, almost like everyone's complicit, and.
• 1:06:08
  Speaker 1: You never the people who succeed don't complain, So you
• 1:06:14
  Speaker 1: only hear the stories of the niggas who, like, man,
• 1:06:17
  Speaker 1: my situation was horrible, But you don't hear the person
• 1:06:20
  Speaker 1: who's like they helped me generate a billion dollars, or
• 1:06:23
  Speaker 1: they helped me develop my company, or they helped me
• 1:06:27
  Speaker 1: develop the roots picnic, or they helped me make this.
• 1:06:30
  Speaker 2: You know, all these huge festivals.
• 1:06:33
  Speaker 1: You know, like you don't you don't hear the complaints
• 1:06:35
  Speaker 1: from them because they succeeded at it.
• 1:06:37
  Speaker 2: So it's always two sides to that.
• 1:06:39
  Speaker 3: I saw Russ speak on you recently, Can you speak
• 1:06:42
  Speaker 3: just like how like that? You did a one album
• 1:06:44
  Speaker 3: deal with Russ and instead of deciding to tour with him,
• 1:06:48
  Speaker 3: decided to build a pergola. But Russ was kind of
• 1:06:51
  Speaker 3: one of the early guys to embrace you.
• 1:06:54
  Speaker 2: Yep.
• 1:06:54
  Speaker 3: How important was like his mentorship early on in just
• 1:06:58
  Speaker 3: that relationship because obviously you out a great album with him,
• 1:07:01
  Speaker 3: but I think it was you know, I think Russ
• 1:07:03
  Speaker 3: is somebody who we don't talk about enough in terms
• 1:07:05
  Speaker 3: of kind of cutting through the bullshit of the music
• 1:07:08
  Speaker 3: industry a lot.
• 1:07:10
  Speaker 1: It was really vital, not just the mentorship, but he
• 1:07:14
  Speaker 1: gave me capital early. You know, he gave me one
• 1:07:16
  Speaker 1: hundred thousand, seventy five thousand up front. That was my
• 1:07:19
  Speaker 1: first time getting a wire for that amount, and it
• 1:07:22
  Speaker 1: really helped me start building and scaling my business, being
• 1:07:25
  Speaker 1: able to do merch, being able to do more shows,
• 1:07:27
  Speaker 1: being able to move my team around, being able to
• 1:07:29
  Speaker 1: take care of my family.
• 1:07:31
  Speaker 2: You know.
• 1:07:34
  Speaker 1: So it was it was just it was aiding in
• 1:07:37
  Speaker 1: what I was already doing, and we'd have conversations we're here,
• 1:07:40
  Speaker 1: give me game. But I was really building something that
• 1:07:43
  Speaker 1: even he hasn't done to a point, Like I was
• 1:07:45
  Speaker 1: finding out new ways to do content, social media, music, everything.
• 1:07:49
  Speaker 1: But he's also always just been like an ear. Like
• 1:07:52
  Speaker 1: when all that Lil Wayne shit happened, you know, we
• 1:07:54
  Speaker 1: had calls on the phone and he was like, Bro,
• 1:07:57
  Speaker 1: this is your rite of passage. You're now figuring out
• 1:07:59
  Speaker 1: that what you have to say is more important than
• 1:08:02
  Speaker 1: you thought it was.
• 1:08:03
  Speaker 2: And things like that is where we've always been able to.
• 1:08:06
  Speaker 1: Like he's just always assisted me, you know, Like he said,
• 1:08:10
  Speaker 1: he was able to help me and get out the way.
• 1:08:11
  Speaker 2: He never stopped me. He never was like, hey, don't
• 1:08:13
  Speaker 2: do this.
• 1:08:14
  Speaker 1: Like even the album I was gonna do, I had
• 1:08:16
  Speaker 1: submitted an album, he was like, man, I don't know
• 1:08:18
  Speaker 1: if this is the one I want to get behind.
• 1:08:20
  Speaker 2: Just do your thing, you know, and he.
• 1:08:22
  Speaker 1: Let me rocking, even him getting to the point where
• 1:08:24
  Speaker 1: he like, bro, I don't even really want to do
• 1:08:26
  Speaker 1: this label shit. I just want to take me out,
• 1:08:29
  Speaker 1: you know. And that's a beautiful thing instead of trying
• 1:08:32
  Speaker 1: to force some shit that's inorganic. It's like, bro, just
• 1:08:36
  Speaker 1: go go free and do your thing. So he's been
• 1:08:39
  Speaker 1: really important and vital to just navigating this shit.
• 1:08:42
  Speaker 2: He had to go through the fire first for sure.
• 1:08:45
  Speaker 1: You know, we used to have early conbos about streaming
• 1:08:48
  Speaker 1: and how these niggas was rigging the system and what
• 1:08:50
  Speaker 1: it looked like, and why you don't cheat and why.
• 1:08:53
  Speaker 2: What it looks like? What's the repercussion? You know, like
• 1:08:56
  Speaker 2: all of that shit.
• 1:08:57
  Speaker 1: I was able to have a soundboard on early because
• 1:09:00
  Speaker 1: some days you conflict it. You get to looking at
• 1:09:02
  Speaker 1: them numbers and you like, how is this nigga doing this?
• 1:09:06
  Speaker 1: And I just sold out this and they still doing
• 1:09:12
  Speaker 1: this venue? You know, but how with the street? What
• 1:09:14
  Speaker 1: how was this making sen You know, as an indie
• 1:09:17
  Speaker 1: nigg coming out from the block, none of that makes
• 1:09:19
  Speaker 1: sense to you. You always feel like you're not where
• 1:09:22
  Speaker 1: you're supposed to be because it doesn't match. And you realize, okay,
• 1:09:25
  Speaker 1: well there's a system at play, and there's a game,
• 1:09:28
  Speaker 1: and if you're not gonna play and participate, you're probably
• 1:09:31
  Speaker 1: not gonna get the results you want.
• 1:09:33
  Speaker 3: How important, uh, Because I first came hip to what
• 1:09:38
  Speaker 3: you were doing through Hovain who passed away, who i'd
• 1:09:42
  Speaker 3: known forever man over shit, early Troy af days. How
• 1:09:46
  Speaker 3: important was Hovain early on in kind of getting you
• 1:09:50
  Speaker 3: out of your I guess your world if you will,
• 1:09:52
  Speaker 3: because I know Hovain. I think he might have put
• 1:09:55
  Speaker 3: put because I think Charlemagne had kind of got hip
• 1:09:58
  Speaker 3: to you through him.
• 1:09:59
  Speaker 1: Like, oh, Van really helped let the world know who
• 1:10:02
  Speaker 1: I was and what I was on, like Charlie Man.
• 1:10:07
  Speaker 1: He took me the Leakers first, you know. He would
• 1:10:08
  Speaker 1: just put together plays. And I remember before he passed,
• 1:10:12
  Speaker 1: Havan used to always call me Neo from when we met,
• 1:10:15
  Speaker 1: Like the first day we met, I was in the
• 1:10:17
  Speaker 1: studio and I probably made like three four records and
• 1:10:19
  Speaker 1: he's like, bro, this nigga ain't no wait, this nigga
• 1:10:21
  Speaker 1: you know within an hour and he's like, it ain't
• 1:10:24
  Speaker 1: no way, I ain't never seen it. He used to
• 1:10:25
  Speaker 1: always call me Neo. He'd be like you the one,
• 1:10:28
  Speaker 1: like you the one? And I remember after I think
• 1:10:31
  Speaker 1: he set up the rock Nation play and after I
• 1:10:33
  Speaker 1: turned it down and I was telling him why, I'm like, bro,
• 1:10:36
  Speaker 1: that's not it, Like we can't do that, and he
• 1:10:39
  Speaker 1: was like, bro, you you tripping.
• 1:10:42
  Speaker 3: I remember when you turned down the Rush tour. He
• 1:10:43
  Speaker 3: was like, this motherfucker's tripping dog.
• 1:10:45
  Speaker 2: But it's crazy.
• 1:10:46
  Speaker 1: Before he passed, he sent me a message and he
• 1:10:48
  Speaker 1: was like, Bro, all that I've witnessed from you is
• 1:10:53
  Speaker 1: so incredible that I don't doubt anything you do anymore,
• 1:10:56
  Speaker 1: whatever you do on behind it, because clearly I'm witnessing
• 1:11:01
  Speaker 1: something I've never seen before.
• 1:11:02
  Speaker 3: That's awesome. Would you ever sell your catalog?
• 1:11:06
  Speaker 2: No?
• 1:11:07
  Speaker 3: Forty two albums worth?
• 1:11:09
  Speaker 1: You see a lot of guys I would make a
• 1:11:11
  Speaker 1: new catalog to sell, but I wouldn't sell to one
• 1:11:13
  Speaker 1: that I've spent all of my lifetime, you know, building
• 1:11:17
  Speaker 1: to this point.
• 1:11:18
  Speaker 3: Yeah, I feel like your catalog has to hit in
• 1:11:20
  Speaker 3: a different way than a lot of other artists catalog
• 1:11:22
  Speaker 3: just because of how you built it and.
• 1:11:24
  Speaker 2: How man and also.
• 1:11:28
  Speaker 1: Some of my died, like it's so made my former
• 1:11:31
  Speaker 1: team members and like when it when it hit, is
• 1:11:33
  Speaker 1: it it's just like, nah, that's that's for us.
• 1:11:35
  Speaker 3: Because you had situations like where you were like cutting
• 1:11:38
  Speaker 3: in video guys on District Kid and like.
• 1:11:41
  Speaker 2: Every video he shoot, he on equity end, he get
• 1:11:44
  Speaker 2: paid monthly.
• 1:11:45
  Speaker 3: That's fire. Yeah, was that was the reason for that,
• 1:11:49
  Speaker 3: Like one obviously looking out, but also like I feel
• 1:11:51
  Speaker 3: like when you're when you're starting out right, you could
• 1:11:55
  Speaker 3: offer that maybe easier than you can offer like five
• 1:11:57
  Speaker 3: hundred bucks.
• 1:11:58
  Speaker 2: Yeah, like that five.
• 1:11:59
  Speaker 3: Hundred can maybe go towards putting ads into the music
• 1:12:01
  Speaker 3: as opposed to like, hey look I'm gonna give you
• 1:12:03
  Speaker 3: a cut of this record, I just need to go
• 1:12:05
  Speaker 3: to smash.
• 1:12:06
  Speaker 1: It was partial that, but it was also like you
• 1:12:09
  Speaker 1: deserve it because you helped make it go. You mem
• 1:12:12
  Speaker 1: It's like you're you're entitled to something beyond just like money.
• 1:12:16
  Speaker 1: It's like, bro, this thing lives for ever, and you
• 1:12:18
  Speaker 1: helped me create it. You should probably get a piece
• 1:12:21
  Speaker 1: of it.
• 1:12:23
  Speaker 3: All right, So what's coming next for you outside of you,
• 1:12:26
  Speaker 3: uh defending yourself on Twitter over the next few days.
• 1:12:31
  Speaker 1: Damn, I'm done with it, letting it go. This interview
• 1:12:34
  Speaker 1: is actually the per hopefully we go out soon.
• 1:12:36
  Speaker 2: So yeah, we'll drop it tomorrow, clip perfect and I
• 1:12:39
  Speaker 2: need to take the clip.
• 1:12:40
  Speaker 3: You know, we will drop it tomorrow.
• 1:12:42
  Speaker 2: Get out and hear that Cyrus.
• 1:12:44
  Speaker 1: I'm done defending it, you know, until the outrage reaches there.
• 1:12:48
  Speaker 3: We see Cyrus baby over there. Weezy f Cyrus, weezy
• 1:12:52
  Speaker 3: f Cyrus tomorrow.
• 1:12:53
  Speaker 1: But man, I got we got so much motion going on,
• 1:12:57
  Speaker 1: and I'm just getting bigger and bigger and bigger, and
• 1:13:01
  Speaker 1: I love it. We're doing more special things and throwing
• 1:13:03
  Speaker 1: my own show. I got to book some of my
• 1:13:05
  Speaker 1: favorite legends, like myself as an agent and throw festivals,
• 1:13:09
  Speaker 1: and I get to help my hood and the community.
• 1:13:12
  Speaker 1: It's just like it's so much happening. I'm just grateful
• 1:13:15
  Speaker 1: to be here for the journey, and I'm grateful to
• 1:13:18
  Speaker 1: be hated. You know, I'm important enough to be hated.
• 1:13:22
  Speaker 1: No one hates on the niggas who ain't doing shit.
• 1:13:25
  Speaker 3: Because you're not a threat. You're not a threat at
• 1:13:27
  Speaker 3: the position you're not. I feel like once you see
• 1:13:29
  Speaker 3: motherfuckers start a threat, people's like position or they start
• 1:13:32
  Speaker 3: getting a little self conscious about where they are, they
• 1:13:35
  Speaker 3: be like, ah, that motherfucker.
• 1:13:37
  Speaker 2: Man.
• 1:13:37
  Speaker 3: Man, you see the shit all the time, brou And.
• 1:13:39
  Speaker 1: You know what's beautiful is like internet is permanent documentation,
• 1:13:43
  Speaker 1: so all you niggas who've been hating and in the
• 1:13:46
  Speaker 1: comments like these years gonna pass and we're gonna see you,
• 1:13:51
  Speaker 1: and you're gonna try to hey can I get can I?
• 1:13:53
  Speaker 1: And it's like, no, we remember where you stood, right,
• 1:13:56
  Speaker 1: And I appreciate you, you know, because it's like you've said,
• 1:14:00
  Speaker 1: every time I've had a moment of turmoil in and
• 1:14:02
  Speaker 1: of anything, kill one of the first ones to hit me,
• 1:14:04
  Speaker 1: don't worry about these niggas.
• 1:14:06
  Speaker 2: That's exactly what they're gonna say.
• 1:14:09
  Speaker 1: But for real, you you always showed me even when
• 1:14:12
  Speaker 1: niggas hating silently You're like, hey, bro, just so you
• 1:14:15
  Speaker 1: know this is what's going on. And I really appreciate
• 1:14:18
  Speaker 1: that because you don't have to. You know, a lot
• 1:14:19
  Speaker 1: of niggas a smile and shaking that and use you
• 1:14:22
  Speaker 1: as much as they can, get you on their platform
• 1:14:24
  Speaker 1: and get you do interviews, and then it's like the
• 1:14:27
  Speaker 1: other end. So I'm happy that we got documentation and
• 1:14:30
  Speaker 1: we're going cause I'm going in five years.
• 1:14:32
  Speaker 2: Bro.
• 1:14:34
  Speaker 3: Well, I'm super proud of you man. Congrats on the
• 1:14:36
  Speaker 3: Rock Nation. Did I think that is one of the
• 1:14:38
  Speaker 3: coolest things I've ever seen happen? The whole full circle
• 1:14:42
  Speaker 3: man jay Z sitting down with you.
• 1:14:44
  Speaker 2: It's a beautiful thing.
• 1:14:46
  Speaker 3: It's so craz Are you gonna you have to go?
• 1:14:49
  Speaker 3: He just announced the Yankee.
• 1:14:50
  Speaker 2: Se I've been looking like I gotta be there.
• 1:14:54
  Speaker 3: I gotta sell a kidney to go. But I'm gonna, God, yeah,
• 1:14:57
  Speaker 3: I'm kicking every tire a rock nation that I fucking no.
• 1:15:00
  Speaker 3: I'm like, hey, I know I might have said some
• 1:15:02
  Speaker 3: disparaging things.
• 1:15:03
  Speaker 2: No hella, funny I've been.
• 1:15:05
  Speaker 1: I've been like, I'm trying not to use my favors,
• 1:15:09
  Speaker 1: yet I need them, Like.
• 1:15:10
  Speaker 2: I just know what.
• 1:15:11
  Speaker 3: I'm gonna go by myself. Like I need one ticket.
• 1:15:15
  Speaker 2: Dad, what?
• 1:15:17
  Speaker 1: I just got the number, and I'm scared to even
• 1:15:19
  Speaker 1: shoot a message. I'm like, I'm gonna wait till I
• 1:15:21
  Speaker 1: absolutely need it.
• 1:15:22
  Speaker 3: I've spent eight thousand dollars on clips merch in the
• 1:15:25
  Speaker 3: last twelve months, for fuck's sake. I need a single ticket.
• 1:15:28
  Speaker 3: I just want to go to the reasonable doubt night.
• 1:15:30
  Speaker 2: I'll be out of the two.
• 1:15:31
  Speaker 3: Will be nice. Good, appreciate you, brother, my guy.
• 1:15:34
  Speaker 2: Yeather.
• 1:15:36
  Speaker 4: Hey, we gotta wrap up this interview another one presented
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