Canada's Sweetest Secret to Success: Why 'Buy Local' Matters
Internet searches show that buying Canadian is important to consumers. But...buying Canadian also tastes good! In this episode of Canada Off Script, Randall Arsenault sits down once again with branding and marketing expert Howard to unwrap the legacy of one of Canada’s most iconic companies: Purdy’s Chocolates. Purdy’s has been delighting Canadians with chocolate for over 100 years - but even with booming traffic and increased interest, many people still ask, "Is Purdy’s even Canadian?"We talk about the importance of supporting Canadian businesses, what Purdy’s has done right to stay…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.