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How Dunkin' Won on TikTok Without Being Cool
In this episode, Lucas and Luna break down Dunkin's 2025–2026 TikTok strategy, which drove a 15% increase in app downloads among Gen Z without chasing viral dance trends. They explore how the brand leaned into its identity as the 'everyday coffee for working people,' partnered with micro-creators like Alix Earle, and turned mundane order moments into shareable content. The hosts contrast Dunkin's approach with Starbucks' polished influencer campaigns, explaining why authenticity and consistent posting matter more than production value on the platform. They also…
The skinny
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