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VV Season Luxury Streetwear Collapses | Aberdeen News
Luxury streetwear brand VV Season, once buzzing with athlete and musician endorsements, has officially shut down after a rocky 2024. Launched in 2020 with a strong social following and high-profile collabs, the brand hit its stride with its first drop—but the second didn’t click. Founder Jordan Banks publicly begged for support, even admitting he’d do things differently if starting over, while slashing prices to 30% in a last-ditch effort. On August 27, liquidators Kevin Ley and Adam Harris stepped in to wind things down, marking the end of a promising but ultimately unsustainable venture…
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