Latest / Speak In Flow / Mastering Business Growth with a “One Week, One Thing” Approach with Jeffrey Nott

Transcript

Mastering Business Growth with a “One Week, One Thing” Approach with Jeffrey Nott · Speak In Flow

• 0:02
  Melinda Lee: Welcome, dear listeners, to the speak and flow podcast, where we dive into unique experiences to help you and your team unlock the power of their voice achieve maximum potential and flow.
• 0:15
  Melinda Lee: Today I have an amazing leader, Jeffrey Knott. He is the founder of altus business solutions. He's known as the business co-pilot, and also the author of one week. One thing welcome, Jeffrey.
• 0:33
  Jeff Nott, Bus. Coach, Author, SC2: Thank you. Appreciate that.
• 0:35
  Melinda Lee: I'm so glad you're here. Can you tell us about? I love it. Business, copilot! What does that mean?
• 0:43
  Jeff Nott, Bus. Coach, Author, SC2: Well, what it means is, when I work the businesses I work with.
• 0:46
  Jeff Nott, Bus. Coach, Author, SC2: I I can go in and I can run the business. In fact, sometimes I want to say, will you go home? I'll fix the business, but then you'll come back and mess it up right. But as a as a business co-pilot. Again I can fly the plane. But no, you're supposed to fly the plane. I'm the coach to help you become a better pilot, so you don't crash the plane. We want the plane to fly higher and better, and and
• 1:07
  Jeff Nott, Bus. Coach, Author, SC2: you know, for make more money for yourself, too.
• 1:10
  Melinda Lee: Exactly so you want them to succeed, and a part of them succeeding is to help them to help themselves. Correct that co-pilot for them.
• 1:19
  Jeff Nott, Bus. Coach, Author, SC2: Yeah.
• 1:19
  Melinda Lee: What kind of businesses do you normally serve?
• 1:22
  Jeff Nott, Bus. Coach, Author, SC2: So I specialize in the b 2 b to C service industries. So one of my main verticals, because I was in the service station business for the 1st half. My life is the automotive world. But I've worked with the landscape contractor. I've worked with the electrician, the Commercial Cleaning Company. The. Was it the home remodelers? I've you know, just you name it. Many of the small businesses I've even branched out and had some fun with the coffee roaster one time.
• 1:47
  Melinda Lee: Nice.
• 1:48
  Jeff Nott, Bus. Coach, Author, SC2: The fun business to work with. But the service industries, you know, the people they work hard. They're usually very good at what they do. It's just that nobody's given. Given them a business education.
• 1:59
  Melinda Lee: Right? I mean, it's so true. Yeah.
• 2:01
  Jeff Nott, Bus. Coach, Author, SC2: There's no small business class you can go to right? It's it's challenging. So that's where I step in and help them
• 2:09
  Jeff Nott, Bus. Coach, Author, SC2: build that business, you know. Get the get the foundation place. Let's work on the business and not in it.
• 2:14
  Melinda Lee: Right? Right? I mean, cause they're in the fields. They're doing their craft. They're in their trade, and they're sufficient at that. And no business class like you said which, and building a team is not taught, and so that and that. But yet these businesses are highly team oriented, and they? They rely on each team member, and so can you tell me I'm interested
• 2:38
  Melinda Lee: in that one week? One thing I mean I I mean in as a trade, as a business owner. There's more than more than enough that is, on my plate. So can you tell me a time when you went into a business and found that they're doing so much. And what what was.
• 2:52
  Jeff Nott, Bus. Coach, Author, SC2: Well, every business owner does a lot of things, and it's all, and mostly they're trying to work on getting better. What they do. They'll go to. They'll go to school to learn how to fix cars better, or, you know, build a better house or be a better electrician right? They do those kind of things, but they don't sit down and go to a class somewhere. And okay, how do I? How do I budget? How how do I market? How do I? How do I even hire and fire, and and do those kind of things
• 3:19
  Jeff Nott, Bus. Coach, Author, SC2: they don't know. So they they might bring in some other people to help. But most of the time they're just kinda okay. I'm I'm gonna throw an ad out there and hire people, and they they hope somebody will will apply, and they'll throw money at them. In fact, I had one client that was put. This all she was doing was keep raising the wages for the team, expecting to do more, and they didn't change anything.
• 3:41
  Jeff Nott, Bus. Coach, Author, SC2: It was really sad. It was very sad. But the idea is is the business owner doesn't know what to do, even if he says, Okay, great. I'm going to take 30 min a day and work on my business.
• 3:49
  Jeff Nott, Bus. Coach, Author, SC2: That's part of what the the success of the book is. You gotta you gotta spend time away from working in the business, and you gotta spend some time work on the business. And so that's part of the concept. But the next thing is, what do I do?
• 4:03
  Jeff Nott, Bus. Coach, Author, SC2: So the book will take the the business owner week by week on one thing each week, such as we're going to work on. Well, what are we gonna build a build out our our team, how we're gonna build out the team. 1st of all.
• 4:15
  Melinda Lee: Right.
• 4:15
  Jeff Nott, Bus. Coach, Author, SC2: Who should I have? What kind of where should I put people? So we do have an organizational chart. Most business owners don't know what that is.
• 4:23
  Melinda Lee: Right.
• 4:23
  Jeff Nott, Bus. Coach, Author, SC2: You figure out, you put the chart together. You figure out the the roles for each person of what they're supposed to do, and then you put people in place for that. Most business owners have no clue, and that makes a huge difference. When you're trying to hire somebody. You hire people for the job, not
• 4:39
  Jeff Nott, Bus. Coach, Author, SC2: hire people and then make a job for them, because then you're constantly changing when you change that that person. Right? Oh, you have a different person can't do the job.
• 4:48
  Melinda Lee: Right, right.
• 4:49
  Jeff Nott, Bus. Coach, Author, SC2: Idea. The idea is just work on one thing this week.
• 4:52
  Melinda Lee: Well, what is what is happening? What is the impact that is happening when they're doing so much.
• 4:57
  Jeff Nott, Bus. Coach, Author, SC2: Well, well, let me give you a let me give you a story here.
• 5:00
  Melinda Lee: You may start so.
• 5:00
  Jeff Nott, Bus. Coach, Author, SC2: One of my
• 5:02
  Jeff Nott, Bus. Coach, Author, SC2: I knew this gentleman in in town. I used to sell automotive software programs as part of what I did, and he was a client. And so when I 1st started coaching, I went and visited him, and I said, How are things doing, Bob? And he said.
• 5:13
  Jeff Nott, Bus. Coach, Author, SC2: well, can you help me with something? I said. What is that now? The guy that ran a great business people loved him was amazing.
• 5:21
  Jeff Nott, Bus. Coach, Author, SC2: but he says, well, I got this problem. He shows me his letter from the from the bank
• 5:25
  Jeff Nott, Bus. Coach, Author, SC2: calling the note on his business. He says, I get these about every 3 months. So why? He says, because I haven't been able to pay my mortgage on time.
• 5:34
  Jeff Nott, Bus. Coach, Author, SC2: really.
• 5:36
  Jeff Nott, Bus. Coach, Author, SC2: So I said, How long has that been going on? Well, it's been getting tougher and tougher. I bought the building 5 years ago, and it's just gotten tougher and tougher to pay the bill.
• 5:45
  Jeff Nott, Bus. Coach, Author, SC2: And so I started looking at his P. And L. Looked at what his marketing was. How much is he was charging, by the way was the last time you raise your rates
• 5:53
  Jeff Nott, Bus. Coach, Author, SC2: the day I bought the building.
• 5:55
  Jeff Nott, Bus. Coach, Author, SC2: He hadn't raised his rates in 5 years, and he was about 30 to 40% below the market.
• 6:03
  Jeff Nott, Bus. Coach, Author, SC2: And I said, Here's your problem. Right there. You're you're working. You're working for the customer and for the bank and not yourself.
• 6:10
  Jeff Nott, Bus. Coach, Author, SC2: Let's slowly raise the rates. Now. Most people hate to raise their their prices to the customer. I'm gonna lose business.
• 6:18
  Jeff Nott, Bus. Coach, Author, SC2: You can lose, you can raise your prices 30%, and you only lose at most 20% of your business, which will more than make up for, but anyway, so we so over the next 30 days we slowly raise the rate to come in to to
• 6:30
  Jeff Nott, Bus. Coach, Author, SC2: alignment with most of the other businesses in the area.
• 6:33
  Jeff Nott, Bus. Coach, Author, SC2: and he started paying his mortgage.
• 6:36
  Jeff Nott, Bus. Coach, Author, SC2: Sorry you said.
• 6:37
  Melinda Lee: Saying that you, you find that most businesses are so narrowly focused on one thing, whether it's a technical aspect or whether it's the customer aspect. They they lose focus, or don't on even aware of, or hide or avoid the rest of the things.
• 6:51
  Jeff Nott, Bus. Coach, Author, SC2: Right well again. So the thing is when I when I started, you know the service station business myself. If I was short on money. What did I do? I, honey? Listen, we're I'm $20,000 short in the checking account this month. I'm gonna be working a hundred hours this week to get caught up.
• 7:07
  Melinda Lee: Right.
• 7:08
  Jeff Nott, Bus. Coach, Author, SC2: You can do that to a certain point. But at 1 point
• 7:11
  Jeff Nott, Bus. Coach, Author, SC2: you're gonna you're gonna you're gonna kill yourself or you can't. You can't work enough hours. There's only so many hours in a day, and you're limited production by that. So the thing is, you gotta find out why
• 7:22
  Jeff Nott, Bus. Coach, Author, SC2: most business owners don't know how to read a profit loss statement. They don't even know what their goals are, as far as okay. What am I supposed to make. It's just put more money and more effort in and put more money in the checking account. If I can.
• 7:35
  Jeff Nott, Bus. Coach, Author, SC2: It doesn't work, you run out of time. And so
• 7:38
  Jeff Nott, Bus. Coach, Author, SC2: that's part of the thing we I did with this one client was, let's get out the books. Let's teach you what you're supposed to look at. Look for.
• 7:46
  Jeff Nott, Bus. Coach, Author, SC2: and how to apply that on a day to day. What's your goal? In fact, I remember when I was struggling with that $20,000 in the hole.
• 7:54
  Jeff Nott, Bus. Coach, Author, SC2: my my father-in-law said once, you talk to this other guy who runs a pretty successful shop, and he ran a body shop, but he was still same kind of thing.
• 8:02
  Jeff Nott, Bus. Coach, Author, SC2: and so he asked me 1st thing he asked me. He says, do you know your break? Even number? I said what
• 8:09
  Jeff Nott, Bus. Coach, Author, SC2: I I don't know. He says you gotta know how much you need to make every day to pay your bills.
• 8:14
  Melinda Lee: Right.
• 8:15
  Jeff Nott, Bus. Coach, Author, SC2: Went back and said, Okay, now I have a goal, something I'd never been taught
• 8:20
  Jeff Nott, Bus. Coach, Author, SC2: right. And it's that situation trying to get the education. So
• 8:23
  Jeff Nott, Bus. Coach, Author, SC2: that's part of the the whole thing about the book, too, is okay. It can tell you what you're supposed to work on your marketing budget. But how and why? So? The book talks a little bit about that.
• 8:33
  Melinda Lee: To go.
• 8:33
  Jeff Nott, Bus. Coach, Author, SC2: A friend of mine read the book. He's a solopreneur, but, he said, you know this is like business economics, one on one
• 8:39
  Jeff Nott, Bus. Coach, Author, SC2: simple, simple stuff.
• 8:41
  Jeff Nott, Bus. Coach, Author, SC2: and of course, part of that also recommend someone, find some some mentors or a coach, somebody that can help them
• 8:48
  Jeff Nott, Bus. Coach, Author, SC2: accelerate that process and know what to look for and what to work on each week. And that's that's where I've had my. My greatest success is helping people get focused on the one area initially.
• 8:58
  Melinda Lee: Right.
• 8:59
  Jeff Nott, Bus. Coach, Author, SC2: To get that fixed. That's gonna help increase the cash flow, or retain the employees, or bring in the right customers.
• 9:07
  Melinda Lee: Got it. Got it because most of these entrepreneurs or let's what if you're not? You're not an entrepreneur. Let's just say they're a Co. A corporate leader. They're focused so much on the one project or or trying to make money. And because that is usually.
• 9:24
  Melinda Lee: I mean, in effect, there's high risk in there. If you don't achieve those goals at the same time, if we negate or avoid some of these really important ones, such as paying your rent or re, you know, increasing or reducing some places or other areas.
• 9:40
  Melinda Lee: Then you, we can lose out, or we can also damage and have more risk in there, as like if it keeps compiling. So your thing is you you go in and you look at to see out of all these other areas which one you focus on
• 9:55
  Melinda Lee: 1 1 thing a week.
• 9:57
  Jeff Nott, Bus. Coach, Author, SC2: Right, right? And and it was funny it doesn't. It doesn't matter if you're a big company or a little company, right? You can still run on the same same problems.
• 10:06
  Jeff Nott, Bus. Coach, Author, SC2: I in fact, I I won't go to the details. I was actually in a juror jury selection thing one time, and one of the guy, one of the could have been fellow juror. His turn was up, and he's answering some questions, and the attorney was saying, you seem really agitated about being here, he said. Well, I'm agitated because nobody wants to be here right. But we're doing our civic duty, but I've got 4,000 people back at my manufacturing plant, and I need to be there.
• 10:34
  Melinda Lee: And I thought.
• 10:35
  Jeff Nott, Bus. Coach, Author, SC2: Here's a guy with a thousand employees, and he's got great.
• 10:39
  Melinda Lee: Right.
• 10:40
  Jeff Nott, Bus. Coach, Author, SC2: I wanted to talk to him, but he got away before I got a chance to chat with him. So it it's.
• 10:44
  Melinda Lee: Right.
• 10:44
  Jeff Nott, Bus. Coach, Author, SC2: Every company has, you know. And and founders, Ceos, have those kind of drawbacks to get focused in the wrong area, and if they
• 10:53
  Jeff Nott, Bus. Coach, Author, SC2: do that.
• 10:55
  Jeff Nott, Bus. Coach, Author, SC2: They're not focusing on the other areas. More important, they in. In fact, that's the other thing is, if you have to work in your business every day. You don't have a business, you have a job.
• 11:05
  Jeff Nott, Bus. Coach, Author, SC2: and that's the other challenge with most business owners, is they? They?
• 11:09
  Jeff Nott, Bus. Coach, Author, SC2: If they try to sell the business someday.
• 11:12
  Jeff Nott, Bus. Coach, Author, SC2: and it can't work without them
• 11:14
  Jeff Nott, Bus. Coach, Author, SC2: again. It's hard to sell that you don't. We don't have much to sell other than maybe some inventory and maybe some IP. But you have to have a business that runs without itself.
• 11:24
  Jeff Nott, Bus. Coach, Author, SC2: but without without the I'm sorry.
• 11:27
  Melinda Lee: Without the owner. Right? Right? Right? Right? Right?
• 11:31
  Melinda Lee: Yeah. And and what is one of the case? Study where you've seen huge success.
• 11:38
  Jeff Nott, Bus. Coach, Author, SC2: Well, the
• 11:41
  Jeff Nott, Bus. Coach, Author, SC2: One of the things is understanding the numbers. That's another chapter, you know. We'll know your kpis
• 11:46
  Jeff Nott, Bus. Coach, Author, SC2: and pretty big company. They were already doing about 2, 2.5 million in revenue, and they didn't know what the number should have been.
• 11:56
  Jeff Nott, Bus. Coach, Author, SC2: All the.
• 11:56
  Melinda Lee: Different.
• 11:57
  Jeff Nott, Bus. Coach, Author, SC2: What's what's what's the gross profit they should be making on labor? What's the gross profit they should be making on on the parts? What's this? What's the efficiency of the team? And so in the process.
• 12:09
  Jeff Nott, Bus. Coach, Author, SC2: we're able to push his business over 3 3 million last year because we enhanced and it's a small stuff, cause he's a big, you know. He's doing a lot of business. If you get a.
• 12:19
  Melinda Lee: Right.
• 12:20
  Jeff Nott, Bus. Coach, Author, SC2: If you get a a 5% increase
• 12:23
  Jeff Nott, Bus. Coach, Author, SC2: in your profit margin on 3 million, that's a lot of money. And and so.
• 12:29
  Melinda Lee: Yeah.
• 12:29
  Jeff Nott, Bus. Coach, Author, SC2: Well, actually, I was able to get a 10% improvement in many areas.
• 12:33
  Jeff Nott, Bus. Coach, Author, SC2: So.
• 12:34
  Jeff Nott, Bus. Coach, Author, SC2: That's that's what that's been my success there. And it's not just that there's other companies have done the same thing. We we just put one extra service in place at one location, and we grew their business 36% already this year.
• 12:49
  Jeff Nott, Bus. Coach, Author, SC2: And it's and it's in small stuff. I always tell people.
• 12:52
  Melinda Lee: Love it.
• 12:53
  Jeff Nott, Bus. Coach, Author, SC2: The difference between success and failure is about that much.
• 12:57
  Jeff Nott, Bus. Coach, Author, SC2: It really is not.
• 12:58
  Melinda Lee: Amazing.
• 12:58
  Jeff Nott, Bus. Coach, Author, SC2: It's a little things you do or do.
• 13:00
  Melinda Lee: Wow!
• 13:01
  Jeff Nott, Bus. Coach, Author, SC2: That.
• 13:01
  Melinda Lee: Right.
• 13:02
  Jeff Nott, Bus. Coach, Author, SC2: Makes a difference.
• 13:04
  Melinda Lee: Right? Right? Wow! That is powerful, because we are often thinking we need to do so many things big things in order to be successful. But it's just a small little percentage that can make the biggest difference.
• 13:19
  Jeff Nott, Bus. Coach, Author, SC2: Exactly.
• 13:20
  Melinda Lee: Yeah. But the right things like you mentioned the right things.
• 13:23
  Jeff Nott, Bus. Coach, Author, SC2: Right things.
• 13:24
  Melinda Lee: That makes a bigger part. Yeah.
• 13:26
  Melinda Lee: has a domino effect.
• 13:28
  Jeff Nott, Bus. Coach, Author, SC2: Yup! Yup, and that's the thing that
• 13:31
  Jeff Nott, Bus. Coach, Author, SC2: most business owners don't see.
• 13:33
  Jeff Nott, Bus. Coach, Author, SC2: cause we're we're we're we're, you know. We can't see the forest for the trees, because we're in the forest.
• 13:37
  Melinda Lee: Correct.
• 13:39
  Jeff Nott, Bus. Coach, Author, SC2: We're part of it.
• 13:39
  Melinda Lee: Correct.
• 13:40
  Jeff Nott, Bus. Coach, Author, SC2: Stepping aside, and that's where I come in and look at their business and say.
• 13:44
  Jeff Nott, Bus. Coach, Author, SC2: 1st of all, where do you want to grow it. That's the other part of it. Do you have good goals in mind which most people again, I'm I'm trying to make as much money as possible.
• 13:52
  Jeff Nott, Bus. Coach, Author, SC2: That's nice. But why not set some goals and then figure out how to make that?
• 13:57
  Jeff Nott, Bus. Coach, Author, SC2: Thank you.
• 13:58
  Melinda Lee: And work away at it right.
• 14:00
  Jeff Nott, Bus. Coach, Author, SC2: Right, right.
• 14:01
  Melinda Lee: Do a little bit. And and what I've been encouraging, too, is and and finding high value in is having big goal like a vision that is so big
• 14:11
  Melinda Lee: that that you would never even think about. That's possible, right?
• 14:16
  Melinda Lee: And then, like in the applying this concept, I think you know just one week a thing one week. One week. One thing to this big goal. Right? A day vision. People might. Some people might call it the vision that you feel like you may not ever get.
• 14:31
  Melinda Lee: But if you do one week, one thing.
• 14:35
  Melinda Lee: who knows.
• 14:36
  Jeff Nott, Bus. Coach, Author, SC2: Yeah. And it's at the other thing.
• 14:37
  Melinda Lee: The right thing and then get the help that you need. Like. Jeffrey, get Jeffrey's help keep. Yeah. What were you gonna say?
• 14:46
  Jeff Nott, Bus. Coach, Author, SC2: Well, and it it's
• 14:48
  Jeff Nott, Bus. Coach, Author, SC2: it's when you look at it into small bites.
• 14:52
  Jeff Nott, Bus. Coach, Author, SC2: You know the old adage of how to eat an elephant, you know one bite at a time.
• 14:56
  Melinda Lee: Right.
• 14:56
  Jeff Nott, Bus. Coach, Author, SC2: It's it's less overwhelming.
• 14:58
  Jeff Nott, Bus. Coach, Author, SC2: And and one other thing I'll give you a tip, a something that
• 15:02
  Jeff Nott, Bus. Coach, Author, SC2: I've discovered.
• 15:04
  Jeff Nott, Bus. Coach, Author, SC2: and I've now built into my goal. Setting workshops and working with my clients is
• 15:11
  Jeff Nott, Bus. Coach, Author, SC2: the okay. We. We set an audacious goal. Realistic goals, smart goals, all that, but at the same time is, if you just say, Okay, there it is great.
• 15:21
  Jeff Nott, Bus. Coach, Author, SC2: You have to build an action plan that goes with it right? But the other thing is is that
• 15:26
  Jeff Nott, Bus. Coach, Author, SC2: we also
• 15:28
  Jeff Nott, Bus. Coach, Author, SC2: we can put a goal saying, Okay, I, yeah, I'd love to have a million dollars in the bank next year. Right?
• 15:33
  Melinda Lee: Yes.
• 15:33
  Jeff Nott, Bus. Coach, Author, SC2: Excellent. How do we go about doing that? But is that realistic? But even then it seems so huge.
• 15:41
  Jeff Nott, Bus. Coach, Author, SC2: But do we sit down and think? What does done feel like?
• 15:45
  Jeff Nott, Bus. Coach, Author, SC2: What is it? What would it be to have a million dollars in the bank. Knowing why I've got that I need. I can invest it. I can buy a new building. I can do
• 15:53
  Jeff Nott, Bus. Coach, Author, SC2: lots of different things with it. But how does it feel? You have to? You have to have to look at that future and say.
• 15:59
  Jeff Nott, Bus. Coach, Author, SC2: Oh, cause, if you don't have experience, see, our brain is looking for the, for the experience we get that the endorphins and everything go with it, and when you feel.
• 16:09
  Melinda Lee: Right.
• 16:10
  Jeff Nott, Bus. Coach, Author, SC2: It changed it versus just a number on on a page.
• 16:14
  Melinda Lee: Right. What do you see? What do you think that most people will feel? I think I mean, I mean your experience with your clients? Do they feel excited? Do they feel nervous like? What is it.
• 16:26
  Jeff Nott, Bus. Coach, Author, SC2: When when they when they're looking at the goal. Well.
• 16:29
  Melinda Lee: Yeah, that 1 million dollars in the bank.
• 16:32
  Jeff Nott, Bus. Coach, Author, SC2: $100 back and well, initially, it's disbelief.
• 16:37
  Jeff Nott, Bus. Coach, Author, SC2: And, in fact, one of my clients told me just recently volunteer. We're having a weekly coaching call.
• 16:43
  Jeff Nott, Bus. Coach, Author, SC2: and and we got him over the 1 million dollar mark the 1st year. Work with him, and he's growing from there.
• 16:49
  Jeff Nott, Bus. Coach, Author, SC2: and he was telling me there. He says. You know.
• 16:53
  Jeff Nott, Bus. Coach, Author, SC2: if you told me we'd be where I am today.
• 16:57
  Jeff Nott, Bus. Coach, Author, SC2: I would never have believed it.
• 16:59
  Jeff Nott, Bus. Coach, Author, SC2: And this and he did. I'm not making him a millionaire yet. But
• 17:03
  Jeff Nott, Bus. Coach, Author, SC2: wow! That was powerful.
• 17:05
  Jeff Nott, Bus. Coach, Author, SC2: Just any volunteers.
• 17:06
  Melinda Lee: No.
• 17:06
  Jeff Nott, Bus. Coach, Author, SC2: And so that's where it says we have to stop and really think about it. And
• 17:11
  Jeff Nott, Bus. Coach, Author, SC2: yeah, we're there's disbelief. But you gotta re review that every day. What's my goal? What? What much income do I want? How many people don't want, how many? And it's not just
• 17:22
  Jeff Nott, Bus. Coach, Author, SC2: our business goals.
• 17:23
  Jeff Nott, Bus. Coach, Author, SC2: It's our personal goals. And people say, Well, I'm not gonna work on the business goals. No, let's work on your 3 year outcome statement for yourself first, st
• 17:32
  Jeff Nott, Bus. Coach, Author, SC2: and then the company later. This is why that because we want the company to fund your life. We don't want you to fund the whole company right. The the company comes. Second, you come 1st
• 17:45
  Jeff Nott, Bus. Coach, Author, SC2: and so, and we look at that every day. And then we also map out, okay, what are the what are the
• 17:51
  Jeff Nott, Bus. Coach, Author, SC2: key factors that are going to be
• 17:53
  Jeff Nott, Bus. Coach, Author, SC2: something we can track. And we can see that it's happening. And when you even get that glimpse wow!
• 17:59
  Jeff Nott, Bus. Coach, Author, SC2: With a little bit of difference.
• 18:01
  Jeff Nott, Bus. Coach, Author, SC2: and that's usually my my number. One goal is to figure out what's the number. One thing they need. Most of. It's money most of the time. It's money.
• 18:08
  Jeff Nott, Bus. Coach, Author, SC2: And we say, Wow, look at that. You got a 20% increase in the last 2 months
• 18:13
  Jeff Nott, Bus. Coach, Author, SC2: with doing
• 18:15
  Jeff Nott, Bus. Coach, Author, SC2: small stuff.
• 18:17
  Jeff Nott, Bus. Coach, Author, SC2: Now, can you see that we're going to be able to put that money in the bank
• 18:22
  Jeff Nott, Bus. Coach, Author, SC2: in 3 years?
• 18:24
  Jeff Nott, Bus. Coach, Author, SC2: Makes it realistic. So part of that is. And of course the business owner has to do the work.
• 18:30
  Jeff Nott, Bus. Coach, Author, SC2: If they don't do the work. I I like the phrase that I'm going to teach you where to find the gold
• 18:36
  Jeff Nott, Bus. Coach, Author, SC2: and how to dig. But here's the shovel, and you have to do the digging.
• 18:40
  Melinda Lee: Right right.
• 18:42
  Melinda Lee: empower them to do the digging.
• 18:44
  Jeff Nott, Bus. Coach, Author, SC2: Yeah. But once they see it's happening.
• 18:47
  Jeff Nott, Bus. Coach, Author, SC2: and that's the biggest thing find. Find the, you know, find the the solutions and show them that it does work.
• 18:54
  Jeff Nott, Bus. Coach, Author, SC2: and it creates that additional hope that oh, wow!
• 18:58
  Jeff Nott, Bus. Coach, Author, SC2: There is. There is light at the end of the tunnel. That's not a freight train coming at me right.
• 19:03
  Melinda Lee: Right, right? Right right, especially if you can do one thing and keep it simple, and and then just chip away at it, and then, and then you will be at the place that you want to be.
• 19:13
  Melinda Lee: Yeah, and look back and say, Wow, I did it.
• 19:16
  Jeff Nott, Bus. Coach, Author, SC2: So, so.
• 19:17
  Melinda Lee: Can't believe it.
• 19:18
  Jeff Nott, Bus. Coach, Author, SC2: Another thing that I like people to do is is
• 19:21
  Jeff Nott, Bus. Coach, Author, SC2: whenever you
• 19:24
  Jeff Nott, Bus. Coach, Author, SC2: some some anchoring. Have you heard of the term anchoring?
• 19:27
  Jeff Nott, Bus. Coach, Author, SC2: So when you, you know when, when.
• 19:28
  Melinda Lee: Negotiate.
• 19:29
  Jeff Nott, Bus. Coach, Author, SC2: When you tick when you're well, but also anchoring, and that that feeling so, whatever.
• 19:34
  Melinda Lee: Okay, got it?
• 19:35
  Jeff Nott, Bus. Coach, Author, SC2: Think whenever you win something, remember that it's it's yeah you were you were. You went? Yes, oh, yes.
• 19:40
  Melinda Lee: Yes.
• 19:41
  Jeff Nott, Bus. Coach, Author, SC2: Any.
• 19:41
  Melinda Lee: Yes.
• 19:41
  Jeff Nott, Bus. Coach, Author, SC2: Your your endorphins. I do every time I do that. Oh, I'm getting my drugs on here right, give me.
• 19:46
  Melinda Lee: Yeah.
• 19:47
  Jeff Nott, Bus. Coach, Author, SC2: And well, so if you tick off that one thing they did last week, okay, hey? I got the Hr handbook outlined. I'm gonna send it off to my Hr. Man manager.
• 19:58
  Jeff Nott, Bus. Coach, Author, SC2: or you know the the Hr. Professional to get it done. Anything. Wow! Yes.
• 20:05
  Jeff Nott, Bus. Coach, Author, SC2: and that feeling cements that. So now what I want to do. I want more drugs. Give me some more.
• 20:11
  Melinda Lee: Yes.
• 20:12
  Melinda Lee: give me more. Give me more. Your body feels that your body wants more, because it felt what it felt like to to get something done.
• 20:21
  Jeff Nott, Bus. Coach, Author, SC2: Yeah.
• 20:21
  Melinda Lee: And and yeah, to continue to feed your body and cement that into the experience. Because a lot of times we're like, Oh, okay, let's on to another thing. Oh, that wasn't that big of a deal.
• 20:32
  Jeff Nott, Bus. Coach, Author, SC2: Yeah, are we just.
• 20:33
  Melinda Lee: Dismiss it right, and so like to cement that into our our bodies our nervous system is so crucial, it's so important. And in that way. You want to have more of it.
• 20:42
  Jeff Nott, Bus. Coach, Author, SC2: Right.
• 20:43
  Melinda Lee: And you'll get more. Yeah.
• 20:44
  Jeff Nott, Bus. Coach, Author, SC2: Yeah, yeah, so, and that's you know, we're all addict addicted to, you know, something. I used to think I was a adrenaline junkie, because I just I was running like crazy. I loved it. It was great, you know, when you're when you're busy busy. But at the same time you gotta stop and get the right drugs. I get more endorphins down.
• 21:03
  Melinda Lee: Right.
• 21:03
  Jeff Nott, Bus. Coach, Author, SC2: Stay focused on getting things done.
• 21:06
  Melinda Lee: Oh, I love that.
• 21:08
  Melinda Lee: Yeah, and have that internal motivation cause. Yeah, getting your endorphins. It's a little safer than
• 21:16
  Jeff Nott, Bus. Coach, Author, SC2: The little drugs? Right? Yeah. Yeah. And others.
• 21:18
  Melinda Lee: Drugs and other drugs.
• 21:20
  Jeff Nott, Bus. Coach, Author, SC2: Natural, naturally occurring, and you can. You can, you know.
• 21:22
  Melinda Lee: That's.
• 21:23
  Jeff Nott, Bus. Coach, Author, SC2: You can pump it up anytime. You need, right? It doesn't. And it's yeah legal and non fattening.
• 21:29
  Melinda Lee: Well, I can again legal non fattening. I I love it, I love it. I mean I can feel, you know I enjoy your energy, and I enjoy your positivity, your productivity, and and I really appreciate your sharing today. And and so, Jeffrey, I'd like to ask you what I'll ask all my guests. Is that what is the one leadership, golden takeaway that you want the audience to remember?
• 21:52
  Jeff Nott, Bus. Coach, Author, SC2: So when it comes to leadership, so
• 21:55
  Jeff Nott, Bus. Coach, Author, SC2: you can be the best leader you want to be. But if you get the wrong people on the bus and in the book. Good to great Jim Collins talks about that. All great companies have the right people on the company bus.
• 22:07
  Jeff Nott, Bus. Coach, Author, SC2: and.
• 22:08
  Jeff Nott, Bus. Coach, Author, SC2: So if if you don't, you have all sorts of issues with your team, and I'll add that no matter how good a leader you are.
• 22:15
  Jeff Nott, Bus. Coach, Author, SC2: If you've got bad people on the bus.
• 22:17
  Jeff Nott, Bus. Coach, Author, SC2: you need to fix that
• 22:18
  Jeff Nott, Bus. Coach, Author, SC2: and get the right people figure out what your own values are, and find people with the same values.
• 22:25
  Jeff Nott, Bus. Coach, Author, SC2: and they'll they'll be the best people on the bus.
• 22:29
  Melinda Lee: So you're saying to me just in spite of all the things other things. If you're focused on a project or meeting with clients, don't forget to apply the one week. One thing concept to getting the right bus
• 22:41
  Melinda Lee: creating the right bus.
• 22:43
  Jeff Nott, Bus. Coach, Author, SC2: Right.
• 22:43
  Melinda Lee: And the right values and having clarity on your values, so you could share that with the people and then attract and bring in the right people.
• 22:49
  Jeff Nott, Bus. Coach, Author, SC2: Right.
• 22:50
  Melinda Lee: Because otherwise, if not, there's a lot of other.
• 22:52
  Jeff Nott, Bus. Coach, Author, SC2: And people are the number. One thing that is a challenge for almost every business.
• 22:58
  Melinda Lee: I love that
• 23:00
  Melinda Lee: and communication. Yeah.
• 23:02
  Jeff Nott, Bus. Coach, Author, SC2: Communication.
• 23:03
  Melinda Lee: But.
• 23:04
  Jeff Nott, Bus. Coach, Author, SC2: We have the same.
• 23:04
  Melinda Lee: Communication.
• 23:05
  Jeff Nott, Bus. Coach, Author, SC2: Yeah. But if you have the same value.
• 23:06
  Melinda Lee: Values.
• 23:07
  Jeff Nott, Bus. Coach, Author, SC2: Uk.
• 23:07
  Melinda Lee: Should be very easy.
• 23:08
  Jeff Nott, Bus. Coach, Author, SC2: Right?
• 23:09
  Jeff Nott, Bus. Coach, Author, SC2: Because what you.
• 23:10
  Melinda Lee: Yeah.
• 23:10
  Jeff Nott, Bus. Coach, Author, SC2: Are, your beliefs are going to be formed, and if your beliefs don't match, if you have different ideas on how to take care of the customer, or how to do the job, or.
• 23:19
  Melinda Lee: Yeah.
• 23:20
  Jeff Nott, Bus. Coach, Author, SC2: Whatever it might be. You have discordance in the business.
• 23:24
  Jeff Nott, Bus. Coach, Author, SC2: and just makes your job as a business owner that much harder, even if you're the best leader on the planet.
• 23:30
  Melinda Lee: Right.
• 23:32
  Melinda Lee: That is so true.
• 23:34
  Melinda Lee: That is very true.
• 23:36
  Jeff Nott, Bus. Coach, Author, SC2: And and I think, as I mentioned this earlier, you can pay your people really really well.
• 23:42
  Jeff Nott, Bus. Coach, Author, SC2: but that doesn't. If they, if they're not aligned with you and your values.
• 23:47
  Jeff Nott, Bus. Coach, Author, SC2: You're you're going to have a problem all the time.
• 23:50
  Jeff Nott, Bus. Coach, Author, SC2: It's.
• 23:51
  Melinda Lee: For.
• 23:51
  Jeff Nott, Bus. Coach, Author, SC2: Money doesn't solve the problem. In fact, many people will leave a job that pays them well to go to a place where they get appreciated. They feel like they're part of a better team.
• 24:02
  Jeff Nott, Bus. Coach, Author, SC2: Happens all the time.
• 24:06
  Melinda Lee: love that.
• 24:08
  Melinda Lee: So take the time to identify your values.
• 24:12
  Melinda Lee: create the bus, that you want to create for people to get on.
• 24:16
  Jeff Nott, Bus. Coach, Author, SC2: Right.
• 24:17
  Jeff Nott, Bus. Coach, Author, SC2: Put the right people on the bus.
• 24:19
  Melinda Lee: Put the right people on the right bus.
• 24:22
  Melinda Lee: Thank you, Jeffrey. Thank you so much for your time and energy. I enjoyed it. I took away so much. I took away the the value of identifying the right thing. Expanding my perspective because a lot of times I'm so focused on what I do and what I'm needing to get done that oftentimes I will avoid other things that I don't want to look at, maybe procrastinate it so. But just by picking out that one thing
• 24:49
  Melinda Lee: priority, and then doing one component of it. I think that's valuable and so important. And then, remembering that our people are the most important assets, and within the company, and valuing them and making sure that they feel heard.
• 25:02
  Melinda Lee: and in alignment with what I'm with the company.
• 25:06
  Jeff Nott, Bus. Coach, Author, SC2: Yeah, very important.
• 25:08
  Melinda Lee: Thank you, and I trust that the audience also
• 25:11
  Melinda Lee: has taken away your nuggets, your golden nuggets for you to thrive, whether you're in a work environment, or whether you're running your own business, I highly recommend you reach out to Jeffrey for support. If you're a small business and running too many things at once, and had to have some guidance from Jeffrey. You'll have the link in the show notes.
• 25:35
  Melinda Lee: And oh, Jeffrey, is there something you wanted to let them know on how to connect with you.
• 25:39
  Jeff Nott, Bus. Coach, Author, SC2: Well, well, 2 things. Well, a couple of things. 1st of all, one week. One thing you can find on Amazon, and it's on ebook or with paperback.
• 25:47
  Jeff Nott, Bus. Coach, Author, SC2: The other thing is, if you need to get a hold of me, you can find me on Linkedin as well. I'm on Facebook, and or you can just contact me directly you can do Jeff at one week. One thing.com. That's easy to remember. That's for the the book site. And the other thing is, if anybody has.
• 26:08
  Jeff Nott, Bus. Coach, Author, SC2: So it wants to talk to me about that. Want to sit down and talk to business.
• 26:11
  Jeff Nott, Bus. Coach, Author, SC2: I offer a 45 min
• 26:14
  Jeff Nott, Bus. Coach, Author, SC2: free business assessment, or they want to go through and look at it so we can find some money in their business, or whatever it might be.
• 26:20
  Jeff Nott, Bus. Coach, Author, SC2: No, you know no pressure. Just if here you go and even give them a a nice little business summary and a plan they can take home and and go to work with if they like.
• 26:29
  Melinda Lee: Oh, nice!
• 26:29
  Jeff Nott, Bus. Coach, Author, SC2: So I'll just reach out.
• 26:30
  Melinda Lee: Nice.
• 26:31
  Jeff Nott, Bus. Coach, Author, SC2: Happy to build something, Bill, some time for them.
• 26:34
  Melinda Lee: Wonderful. Well, thank you so much for that beautiful gift. Thank you, Jeffrey. Hope you take advantage of that, and thank you audience, for being here, and I'm your sister and flow, Melinda, until I see you next time. May prosperity flow to you through you and onto others. Always take care, bye, Jeffrey, thank you. Bye, everyone.