432: 11 Years, 2 Million Downloads, and the Business Lessons I Learned the Hard Way
What does 11 years of building a business actually teach you — especially when things don't go according to plan?
In this final episode of Selling the Couch for 2026, Mel reflects on 11 years of entrepreneurship, more than 2 million podcast downloads, and some of the hardest lessons he's learned along the way.
And rather than focusing on the milestones or successes, he's sharing something more personal: the mistakes, unexpected challenges, and changes that have reshaped how he thinks about building a sustainable business.
One of those lessons came from STC Elite, our former mastermind for…
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